Minga London Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 132 pieces of influencer content sponsored by Minga London over the last 12 months.
This report breaks down where & how Minga London invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Minga London, see here: Minga London influencers.
Influencer activity throughout the year
Minga London's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Minga London's influencer activity by month
Number of sponsored posts
Minga London's sponsored post volume peaks in November with 30 posts, 173% higher than the monthly average of 11. July recorded the lowest activity at 4 posts, 64% below average. This could reflect a holiday-focused influencer strategy.
Minga London's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 2.4M, while June recorded the least at 28.2k. Across all tracked posts in the 12-month window, average views per post were 46.2k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @alixnvl, generated 1.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Minga London's sponsored influencer collaborations break down by social platform:
- Instagram: 94 posts (71.2%)
- TikTok: 36 posts (27.3%)
- YouTube: 2 posts (1.5%)
Minga London's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Minga London.
Here are 3 examples of Minga London's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
blisterbunny x Minga London
![Instagram post by @blisterbunny for Minga London. Caption reads: [...] it when this happens 😔
shirt from:....](https://images.od.modash.io/c9f4d87a01dbda005524d99d01d2935c3c1996cd)
Influencer bio
🇵🇭 in 🇲🇾 tiktok/ig: @aeyochi off duty ⋆₊♡⊹ 💌 for work: aeyochi.art@gmail.com
Collaboration metrics
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alixnvl x Minga London
Influencer bio
𝐚𝐥𝐢 only acc ig:aalixnvl 💌 aalixnvl@gmail.com
Collaboration metrics
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MaddieDragsbaek x Minga London
![YouTube post by @MaddieDragsbaek for Minga London. Caption reads: [...] old/not sold anymore):
✭ Sin Top from Minga....](https://images.od.modash.io/e530c9ba9af51899dd2ea38fca57b4a3a36e6ca5)
Influencer bio
pisces lover girl based in nyc hi, i'm maddie! i make videos about dating, fashion, film/tv and whatever else is on my heart that week. i also have a podcast called emotionally online for all the slumber party secret swapping vibes you can dream up. thanks for being here :) For business inquiries: partylikemaddie@outloudtalent.com FAQ: →How old are you? ✭ 28 →Where do you live? ✭ Brooklyn, New York City →What do you edit with? ✭ Adobe Premiere Pro →What do you film with? ✭ Canon G7x or Sony a7c →What do you shoot photo on? ✭ Fujifilm x100v →What microphone do you use? ✭ Sennheiser MD 46 - Dynamic ENG Microphone
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.1%
- Posts: 47.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Minga London are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Minga London's influencers average views (Instagram)
Based on each influencer's average views per post
With 55.2% of partnerships featuring creators averaging 10K-50K views, Minga London's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (256.5k avg views/post, 776.3k followers):
melislie x Minga London
Influencer bio
∘º ☆✩ º∘𝔐𝔢𝔩𝔦𝔰𝔰𝔞∘º ✩☆ º∘ *:･ﾟ✧ ✧ﾟ･✧★✧･ﾟ✧ ✧ ﾟ･: * ★ℑ 𝔰𝔱𝔬𝔪𝔭 𝔦𝔫 𝔭𝔩𝔞𝔱𝔣𝔬𝔯𝔪𝔰 & 𝔭𝔩𝔞𝔶 𝔡𝔯𝔢𝔰𝔰 𝔲𝔭☆
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post, 23.0k followers):
kikikeke._ x Minga London
![Instagram post by @kikikeke._ for Minga London. Caption reads: [...] mugshot vegan shoulder bag
Thank u....](https://images.od.modash.io/3b3746425c46ae0f86b53f5283b3557c65133910)
Influencer bio
🪦
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Minga London's repeat partnerships
Out of 72 unique influencers in our dataset, 5 of them (7%) posted content for Minga London in 3 or more separate calendar months. The most consistent partner is @evameganosova, who has collaborated across 7 months with 20 total posts. @evameganosova alone accounts for 15% of all tracked sponsored content.
Here are 3 examples of Minga London's repeat influencer partnerships, with links to the sponsored content.
evameganosova x Minga London
![TikTok post by @evameganosova for Minga London. Caption reads: @mingalondon code: Eva10 | advertisement [...].](https://images.od.modash.io/ed1b44efdbf2099865ad9037cdc14557940da233)
![TikTok post by @evameganosova for Minga London. Caption reads: @mingalondon code: Eva10 | advertisement [...].](https://images.od.modash.io/412d742d6cb3e9bf22395b2484282239535c249a)
![TikTok post by @evameganosova for Minga London. Caption reads: @mingalondon code: Eva10 | advertisement [...].](https://images.od.modash.io/ddf12f19afeaf545e6001770f9edf86c0e49ff3b)
evameganosova x Minga London
![Instagram post by @evameganosova for Minga London. Caption reads: @mingalondon code: Eva10 | advertisement [...].](https://images.od.modash.io/aa29a18c5bbbfd0099347ee2297a6e9cc346a9f6)
r0ttenxangel x Minga London
![Instagram post by @r0ttenxangel for Minga London. Caption reads: wearing @mingalondon from head to toe 🌟🌟🌟 [...].](https://images.od.modash.io/7d7f68bfcc0b9be3cd20846c6c1711c67635c8e5)
![Instagram post by @r0ttenxangel for Minga London. Caption reads: [...] days and cute clothes from @mingalondon 🌟🌟....](https://images.od.modash.io/8e934fab1958c8fe08e3993a73fca3bb1481991f)
![Instagram post by @r0ttenxangel for Minga London. Caption reads: [...] so comfortable 🐀
fit from @mingalondon use....](https://images.od.modash.io/4f642bae985cc2536b5d939880f3f096eb5153ea)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Minga London had the most influencer activity. 44.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.7%)
- Mexico (6.1%)
- Brazil (4.8%)
Minga London's influencer activity by market
Here is another example of Minga London collaborating with an influencer in United States.
wtvrkaylei x Minga London
![TikTok post by @wtvrkaylei for Minga London. Caption reads: [...] 1: @Urban Outfitters outfit 2: @mingalondon....](https://images.od.modash.io/aaab831ebf2c4000ea5a96361a179dd8d0440dbd)
Minga London's influencer activity vs. related brands
Minga London sits in the edgy, youth-driven fashion lane where Jaded LDN and Dolls Kill also compete for trend-forward shoppers. Their influencer playbooks commonly feature outfit styling, festival looks, and alt-fashion community content.
Total influencer content
Minga London vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dolls Kill leads with 1k sponsored posts, significantly outpacing Minga London (132 posts) and Jaded LDN (86 posts). Across all three brands, the average volume is 406 posts, indicating limited or experimental influencer activity. Dolls Kill has far more total posts than Minga London and Jaded LDN.
By social platform
Minga London vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dolls Kill leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Dolls Kill at 811, Minga London at 36, Jaded LDN at 14 posts. Minga London's activity is particularly concentrated on Instagram. Dolls Kill posts far more on TikTok than Minga London and Jaded LDN.
By geographical market
Minga London vs. related brands influencer activity (by country)
Estimated sponsored posts in Minga London's top markets
Dolls Kill has the highest estimated sponsored-post volume in United States (683 posts, 68.2%), United Kingdom (56 posts, 5.6%), Brazil (48 posts, 4.8%), while Minga London leads in Mexico with 8 posts (6.1%). Looking at United States specifically, the split is Dolls Kill at 683 posts (68.2%), Minga London at 58 posts (44.2%), Jaded LDN at 36 posts (42.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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