Minga London Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Minga London over the last 12 months.
This report breaks down where & how Minga London invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Minga London, see here: Minga London influencers.
Influencer activity throughout the year
Minga London's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Minga London's influencer activity by month
Number of sponsored posts
Minga London's sponsored post volume peaks in November with 175 posts, 75% higher than the monthly average of 100. July recorded the lowest activity at 46 posts, 54% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Minga London's sponsored influencer collaborations break down by social platform:
- Instagram: 774 posts (64%)
- TikTok: 431 posts (35.6%)
- YouTube: 4 posts (0.3%)
Minga London's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Minga London.
Here are 3 examples of Minga London's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
evameganosova x Minga London
![Instagram post by @evameganosova for Minga London. Caption reads: @mingalondon code: Eva10 | advertisement [...].](https://images.od.modash.io/aa29a18c5bbbfd0099347ee2297a6e9cc346a9f6)
Influencer bio
°。 ⋆༺♱༻⋆。 ° ✉️: meganosova@gmx.net
Collaboration metrics
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alixnvl x Minga London
Influencer bio
madrid-granada 💌 alinavalon@dazzle-mgmt.com ig:aalixnvl
Collaboration metrics
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emilybooboo x Minga London
Influencer bio
- Take a spoonful of horror and a dash of tattoo ink. - Add a pinch of sarcasm and mix together in a cauldron. - Boo recipe complete. Enjoy twice a week as part of a healthy lifestyle.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.1%
- Posts: 47.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Minga London are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Minga London's influencers average views (Instagram)
Based on each influencer's average views per post
With 43.7% of partnerships featuring creators averaging 10K-50K views, Minga London's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (229.6k avg views/post):
sophiehannah x Minga London
![Instagram post by @sophiehannah for Minga London. Caption reads: [...] @morphebrushes_uk top @revolve jeans....](https://images.od.modash.io/2ae38ddbd9eaa87517a5bce3f661ac1a2b49507d)
Influencer bio
helping you show up as your boldest self 💌 sophiehannah@intheknowglobal.com come bts → @lifewithsophiehannah book my next workshop ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.2k avg views/post):
zicky.lee x Minga London
Influencer bio
🧚🏻♂️ @iam.usb_ Contact for work <zicknal@gmail.com>
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Minga London's repeat partnerships
Out of 620 unique influencers in our dataset, 16 of them (3%) posted content for Minga London in 3 or more separate calendar months. The most consistent partner is @evameganosova, who has collaborated across 12 months with 70 total posts. @evameganosova alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Minga London's repeat influencer partnerships, with links to the sponsored content.
evameganosova x Minga London
evameganosova x Minga London
![TikTok post by @evameganosova for Minga London. Caption reads: @mingalondon code: Eva10 | advertisement [...].](https://images.od.modash.io/ed1b44efdbf2099865ad9037cdc14557940da233)
![TikTok post by @evameganosova for Minga London. Caption reads: @mingalondon code: Eva10 | advertisement [...].](https://images.od.modash.io/412d742d6cb3e9bf22395b2484282239535c249a)
![TikTok post by @evameganosova for Minga London. Caption reads: @mingalondon code: Eva10 | advertisement [...].](https://images.od.modash.io/ddf12f19afeaf545e6001770f9edf86c0e49ff3b)
r0ttenxangel x Minga London
![Instagram post by @r0ttenxangel for Minga London. Caption reads: [...] this outfit 🏹 outfit from @mingalondon use....](https://images.od.modash.io/670a4cc73c605b14be0310b41008b1f559cd259d)
![Instagram post by @r0ttenxangel for Minga London. Caption reads: [...] so comfortable 🐀 fit from @mingalondon use....](https://images.od.modash.io/4f642bae985cc2536b5d939880f3f096eb5153ea)
![Instagram post by @r0ttenxangel for Minga London. Caption reads: fit from @mingalondon 🌟🌟 ad / keywords: [...].](https://images.od.modash.io/54fae5731ddd808f0af5e30ceca4f74b5a4011ce)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Minga London had the most influencer activity. 41.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.8%)
- Mexico (7%)
- Brazil (4.4%)
Minga London's influencer activity by market
Here is another example of Minga London collaborating with an influencer in United States.
wtvrkaylei x Minga London
![TikTok post by @wtvrkaylei for Minga London. Caption reads: [...] outfit 1: @Urban Outfitters outfit 2:....](https://images.od.modash.io/aaab831ebf2c4000ea5a96361a179dd8d0440dbd)
Minga London's influencer activity vs. related brands
Minga London’s alternative/statement fashion overlaps strongly with Jaded LDN and Dolls Kill, which compete for similar subculture and streetwear audiences. Their influencer strategies commonly feature edgy styling, festival looks, and bold drop-driven content.
Total influencer content
Minga London vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dolls Kill leads with 4.4k sponsored posts, significantly outpacing Jaded LDN (2.6k posts) and Minga London (1.2k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
Minga London vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Minga London leads on YouTube, while Jaded LDN has the most activity on Instagram and Dolls Kill has the most activity on TikTok. The gap is most notable on TikTok, with Dolls Kill at 2.7k, Jaded LDN at 671, Minga London at 431 posts. Jaded LDN's activity is particularly concentrated on Instagram. Dolls Kill has several times more TikTok posts than both Minga London and Jaded LDN.
By geographical market
Minga London vs. related brands influencer activity (by country)
Estimated sponsored posts in Minga London's top markets
Dolls Kill has the highest estimated sponsored-post volume in United States (3k posts, 67.2%), Brazil (247 posts, 5.6%), while Jaded LDN leads in United Kingdom with 368 posts (14.3%), while Minga London leads in Mexico with 85 posts (7%). Looking at United States specifically, the split is Dolls Kill at 3k posts (67.2%), Jaded LDN at 1k posts (40.2%), Minga London at 505 posts (41.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Jaded LDN's Influencer Marketing Strategy
- Dolls Kill's Influencer Marketing Strategy
- Beauty Of Joseon's Influencer Marketing Strategy
- Christy Ng's Influencer Marketing Strategy
- MuscleBlaze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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