About-face Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.1k pieces of influencer content sponsored by About-face Beauty over the last 12 months.

This report breaks down where & how About-face Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with About-face Beauty, see here: About-face Beauty influencers.

Influencer activity throughout the year

About-face Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

About-face Beauty's influencer output appears relatively consistent throughout the year, averaging about 178 sponsored posts per month. April recorded the highest volume at 305 posts (71% above average), while June was the quietest at 113 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of About-face Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 1.2k posts (53.8%)
• Instagram: 985 posts (46%)
• YouTube: 5 posts (0.2%)

TikTok influencer marketing is a clear focus for About-face Beauty.

Here are 3 examples of About-face Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

seydaerdogan x About-face Beauty

seydaerdogan

@seydaerdogan

12 Jun, 26

708.4k

11.5k

🪩ürünler🪩 @aboutfacebeauty eye paint - cloud control [...]

Influencer bio

Founder of @advbcosmetics 📩 seyda@imcotalents.com

Collaboration metrics

Post views708.4k

Post EMV $22.4k

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courtneyquarantine x About-face Beauty

courtneyquarantine

@courtneyquarantine

21 Oct, 25

159.1k

15.6k

[...] @urban decay whiskey gel eyeliner @about-face beauty shadow fix eye primer and capulets [...]

Influencer bio

yuh courtney@glistenmgmt.com

Collaboration metrics

Post views159.1k

Post EMV $4.0k

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allieglines x About-face Beauty

allieglines

@allieglines

17 Jan, 26

18.9k

1.6k

Let’s all reuse our makeup together! 🤍 This video is less about the products and more about application and discovering new techniques with what we already own. I hope you find it fun and helpful! Thank you for watching! xoxo, Allie 💄 My Beauty Brand: 💋 Products Mentioned: DIOR | Forever Glow Star Filter in 0: ABOUT-FACE | The Performer Skin-Focused Foundation: NYX PROFESSIONAL MAKEUP | Bare with Me Concealer Serum: ANASTASIA BEVERLY HILLS | Smooth Blur Contour Stick : RHODE SKIN | Pocket Blush in Piggy: RHODE SKIN | Pocket Blush in Toasted Teddy: Beaubble X Rudi Berry Freckled Pen: LAURA MERCIER | Secret Brightening Under Eye Powder : RAVIE BEAUTY | Soft Definition Longwear Eyeliner in Umber: PRADA BEAUTY | Mascara Pradascope: MAYBELLINE | Lash Sensational Full-Lash Fan Effect Mascara: MAKEUP BY MARIO | SurrealSkin Soft Blur Setting Powder: RAVIE BEAUTY | Easy Everyday Brow Pencil: Rhode Lip Shape in Lift: MORPHE | Signature Lip Pencil in Rock Steady: RARE BEAUTY | True To Myself Tinted Pressed Finishing Powder: DANESSA MYRICKS | Yummy Skin Liquid Blurring Balm Mattifying Setting Spray: 👚 What I’m Wearing: Pilcro Patchwork Turtleneck Sweater: PISTOLA DENIM | Lana High Waist Wide Leg Jeans: LUV AJ | Pave Baby Amalfi Hoops Earrings: Marste Fragrances (I’m Wearing Essence Mandarin): 🖌️ Brushes & Tools: My current favorite brushes: 📱 My Social Media: / allieglines / allieglines / allieglines / alliegbeauty 🎥 My Studio Equipment: ℹ️ This video is not sponsored. Some links are affiliate links. If you shop through my links, it supports my channel at no extra cost to you. I’m so grateful for your support! 🥰 Allie Glines™ | Assess The Situation™

Influencer bio

Hi friends! My name is Allie, and I’m so glad you’re here. I’m the founder of Ravie Beauty and a professional makeup artist, and for over a decade I’ve been sharing honest beauty guidance online. I’ve tested thousands of products, tried just about every technique, and spent years learning what truly works in real life, not just on camera. If makeup or skincare has ever felt overwhelming, confusing, or like it never turns out the way you hoped, you’re in the right place. My goal is to guide you through elevated beauty for real life. The kind that feels approachable, intentional, and doable, even on your busiest days. 🤍 Here you’ll find refined everyday routines, in-depth tutorials, and thoughtful product recommendations to help you feel confident in your choices and comfortable in your own skin. No pressure, no perfection, just guidance you can trust. Thank you for being here and for letting me be part of your routine. I hope you’ll subscribe! xoxo, Allie

Collaboration metrics

Post views18.9k

Post EMV $730

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 38.2% of partnerships featuring creators averaging 1K-5K views, About-face Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (28.0k avg views/post):

nemrac_makeup x About-face Beauty

nemrac_makeup

@nemrac_makeup

10 Aug, 25

2.1k

129

[...] and it held up beautifully 🤭 @about-face beauty ✨ i am wearing shade LM2 Olive ✨ [...]

Influencer bio

✨GRWM ✨Makeup Reviews & Tutorials 🧚 💌nemracmakeup31@gmail.com💌

Collaboration metrics

Post views2.1k

Post EMV $48

More influencer data

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And here is another example with a smaller creator on TikTok (3.4k avg views/post):

dara.paquette x About-face Beauty

dara.paquette

@dara.paquette

20 Jan, 26

814

85

WARM & COOL SMOKY EYE III Loving this series! This is my favorite iteration yet 🙃 You can find everything I used in the you know where ✨ @Kaleidos Makeup @L’Oréal Paris @Maybelline NY @aboutface @L.A. Girl Cosmetics @NYX Professional Makeup @wetnwildbeauty #smokyeye #grungemakeup #altbeauty #cbeauty #makeuptutorial

Influencer bio

MAKEUP & MUSIC ✨ Los Angeles ⚜️

Collaboration metrics

Post views814

Post EMV $21

More influencer data

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About-face Beauty's repeat partnerships

camhmakeup x About-face Beauty

camhmakeup

@camhmakeup

18 Oct, 25

1.7k

18

[...] bronzer in hey honey @about-face beauty -loose powder in bow & [...]

camhmakeup

@camhmakeup

17 Oct, 25

1.4k

26

[...] bronzer in no1 butta @about-face beauty -liquid blush in [...]

camhmakeup

@camhmakeup

10 Aug, 25

1.2k

39

[...] -super fix matte spray @about-face beauty -loose powder in bow, [...]

cheymg x About-face Beauty

cheymg

@cheymg

29 Sep, 25

3.3k

153

[...] savage garden palette. @about-face beauty foundation. @J.Cat Beauty [...]

cheymg

@cheymg

19 Jul, 25

3.3k

114

[...] @thebeautycrop primer. @about-face beauty foundation. @Gerard [...]

cheymg

@cheymg

30 Jul, 25

2.6k

110

[...] do. 🩷✨ Products used: @about-face beauty eye paints in shades: Art [...]

s.andromedae x About-face Beauty

s.andromedae

@s.andromedae

16 Jan, 26

168

[...] as blush, thorn milk mist @aboutfacebeauty f2o concealer @hauslabs [...]

s.andromedae

@s.andromedae

17 Apr, 26

149

[...] using some of the new @aboutfacebeauty launch, main stage (PR) [...]

s.andromedae

@s.andromedae

22 Apr, 26

139

[...] (both), 951 lip liner* @aboutfacebeauty main stage collection* [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.9%)
• Brazil (5.5%)
• Canada (4.1%)

Here is another example of About-face Beauty collaborating with an influencer in United States.

itsjuliakbye x About-face Beauty

itsjuliakbye

@itsjuliakbye

08 Aug, 25

151.7k

3.7k

[...] ft @Half Magic by Donni Davy + @about-face beauty #makeup #makeuptutorial #eyeshadow [...]

About-face Beauty's influencer activity vs. related brands

About-face Beauty aligns with ONE SIZE BEAUTY and Haus Labs as creator/celebrity-led makeup brands, competing for trend-driven consumers through bold looks, launches, and tutorial-first creator partnerships.

Total influencer content

Haus Labs leads with 18.8k sponsored posts, significantly outpacing ONE SIZE BEAUTY (12.2k posts) and About-face Beauty (2.1k posts). Across all three brands, the average volume is 11.1k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Haus Labs leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Haus Labs at 3.8k, About-face Beauty at 985, ONE SIZE BEAUTY at 0 posts. ONE SIZE BEAUTY's activity is particularly concentrated on TikTok. TikTok drives most of ONE SIZE BEAUTY and Haus Labs activity, while About-face Beauty is more balanced between TikTok and Instagram.

By geographical market

Haus Labs has the highest estimated sponsored-post volume in United States (8.5k posts, 44.9%), United Kingdom (1.4k posts, 7.7%), France (847 posts, 4.5%), suggesting a Europe focus, while About-face Beauty leads in Brazil with 118 posts (5.5%). Looking at United States specifically, the split is Haus Labs at 8.5k posts (44.9%), About-face Beauty at 1.4k posts (65.7%).