About-face Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by About-face Beauty over the last 12 months.
This report breaks down where & how About-face Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with About-face Beauty, see here: About-face Beauty influencers.
Influencer activity throughout the year
About-face Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
About-face Beauty's influencer activity by month
Number of sponsored posts
About-face Beauty's influencer output appears relatively consistent throughout the year, averaging about 163 sponsored posts per month. October recorded the highest volume at 205 posts (26% above average), while April was the quietest at 98 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of About-face Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (56.6%)
- Instagram: 818 posts (41.8%)
- YouTube: 30 posts (1.5%)
About-face Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for About-face Beauty.
Here are 3 examples of About-face Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leealtringer x About-face Beauty
![Instagram post by @leealtringer for About-face Beauty. Caption reads: [...] shades things used: * = gıfted/PR....](https://images.od.modash.io/88948d6a244400e144a4631a80b064303fcc5de4)
Influencer bio
disabled queer creator 🩷🏳️⚧️🏳️🌈 📧: lee@glistenmgmt.com
Collaboration metrics
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jaaylittlee x About-face Beauty
![TikTok post by @jaaylittlee for About-face Beauty. Caption reads: [...] #aboutface #halsey #settingpowder....](https://images.od.modash.io/5b3a9f580ab233fe2413b553d554a1eaf5cf16a9)
Influencer bio
I'll try anything once...maybe even twice if you ask nice 🧸 💌: jaylittle.inquiries@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JuliaAdamsMUA x About-face Beauty
Influencer bio
Makeup Artist
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.2%
- Carousels: 3.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers About-face Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
About-face Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging 1K-5K views, About-face Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.2M avg views/post):
serenttaaa x About-face Beauty
Influencer bio
your unfiltered full glam bestie ♒️ 📍sacramento • los angeles 💌 contactserenanicole@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.2k avg views/post):
isabella.rose.vega x About-face Beauty
Influencer bio
dry/sensitive skin 💌 vega.rose.isabella@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
About-face Beauty's repeat partnerships
Out of 1.1k unique influencers in our dataset, 42 of them (4%) posted content for About-face Beauty in 3 or more separate calendar months. The most consistent partner is @itsjuliakbye, who has collaborated across 8 months with 21 total posts.
Here are 3 examples of About-face Beauty's repeat influencer partnerships, with links to the sponsored content.
camhmakeup x About-face Beauty
![TikTok post by @camhmakeup for About-face Beauty. Caption reads: [...] bronzer in hey honey @about-face beauty....](https://images.od.modash.io/2afd6b1186b39c0847149d76ca7fc2f6b17dbea9)
![TikTok post by @camhmakeup for About-face Beauty. Caption reads: [...] bronzer in no1 butta @about-face beauty....](https://images.od.modash.io/0b30309963d0abe7667f00e22813e06090597c1f)
![TikTok post by @camhmakeup for About-face Beauty. Caption reads: [...] -super fix matte spray @about-face beauty....](https://images.od.modash.io/7edeb0cce703ab22272bf83e998cda6ef39a6391)
filthydinosaurs x About-face Beauty
![TikTok post by @filthydinosaurs for About-face Beauty. Caption reads: [...] off! • Face Details @about-face beauty The....](https://images.od.modash.io/ec1b2531afe86a8f35aa1357a1ce03e15a83bfa8)
![TikTok post by @filthydinosaurs for About-face Beauty. Caption reads: [...] #beauty Face Details @about-face beauty The....](https://images.od.modash.io/27b60073a6d3dde5dae027d41c35f371a59d1c8a)
![TikTok post by @filthydinosaurs for About-face Beauty. Caption reads: [...] vennmodels Face Details @about-face beauty....](https://images.od.modash.io/961bedb6804fe24bc307e7156dbdd406a4e63a6d)
heisjp143 x About-face Beauty
![TikTok post by @heisjp143 for About-face Beauty. Caption reads: @about-face beauty the performer foundation [...].](https://images.od.modash.io/5a30659dae0076179dcbd0a4ead980328ed97b65)
![TikTok post by @heisjp143 for About-face Beauty. Caption reads: [...] tint @Saie dew bronze @about-face beauty....](https://images.od.modash.io/f2d6e7e8b6390113265216b38893aace6ef6c351)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where About-face Beauty had the most influencer activity. 67.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7%)
- Brazil (5.4%)
- Canada (4.4%)
About-face Beauty's influencer activity by market
Here is another example of About-face Beauty collaborating with an influencer in United States.
courtneyquarantine x About-face Beauty
![TikTok post by @courtneyquarantine for About-face Beauty. Caption reads: [...] @urban decay whiskey gel eyeliner....](https://images.od.modash.io/40262004294ed3b58f54ff49f79d77a6f41b1958)
About-face Beauty's influencer activity vs. related brands
About-face Beauty competes with ONE SIZE BEAUTY and Kylie Cosmetics in trend-led, creator-culture makeup with strong social discovery and bold looks. They’re strong benchmarks for TikTok-first product launches, tutorials, and community-building.
Total influencer content
About-face Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ONE SIZE BEAUTY leads with 12.5k sponsored posts, significantly outpacing Kylie Cosmetics (9.2k posts) and About-face Beauty (2k posts). Across all three brands, the average volume is 7.9k posts, indicating mature, scaled influencer programs. ONE SIZE BEAUTY has several times more total posts than About-face Beauty.
By social platform
About-face Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
About-face Beauty leads on YouTube, while Kylie Cosmetics has the most activity on Instagram and ONE SIZE BEAUTY has the most activity on TikTok. The gap is most notable on TikTok, with ONE SIZE BEAUTY at 12.5k, Kylie Cosmetics at 5k, About-face Beauty at 1.1k posts. ONE SIZE BEAUTY's activity is particularly concentrated on TikTok. On Instagram, Kylie Cosmetics has several times more posts than About-face Beauty, while ONE SIZE BEAUTY has none.
By geographical market
About-face Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in About-face Beauty's top markets
Kylie Cosmetics has the highest estimated sponsored-post volume in United States (2.8k posts, 30%), India (892 posts, 9.7%), Brazil (837 posts, 9.1%), while About-face Beauty leads in United Kingdom with 137 posts (7%). Looking at United States specifically, the split is Kylie Cosmetics at 2.8k posts (30%), About-face Beauty at 1.3k posts (67.7%). About-face Beauty's strength in United Kingdom may indicate a home-market focus, while Kylie Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ONE SIZE BEAUTY's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Fender's Influencer Marketing Strategy
- Cécred's Influencer Marketing Strategy
- dokidokicosplay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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