About-face Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.1k pieces of influencer content sponsored by About-face Beauty over the last 12 months.

This report breaks down where & how About-face Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with About-face Beauty, see here: About-face Beauty influencers.

Influencer activity throughout the year

About-face Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

About-face Beauty's influencer output appears relatively consistent throughout the year, averaging about 177 sponsored posts per month. April recorded the highest volume at 305 posts (72% above average), while July was the quietest at 118 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of About-face Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 1.2k posts (54.5%)
• Instagram: 968 posts (45.5%)

TikTok influencer marketing is a clear focus for About-face Beauty.

Here are 2 examples of About-face Beauty's recent sponsored collaborations (one each for Instagram, TikTok).

seydaerdogan x About-face Beauty

seydaerdogan

@seydaerdogan

12 Jun, 26

730.2k

11.9k

🪩ürünler🪩 @aboutfacebeauty eye paint - cloud control [...]

Influencer bio

Founder of @advbcosmetics 📩 seyda@imcotalents.com

Collaboration metrics

Post views730.2k

Post EMV $23.1k

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roksana_teclaw x About-face Beauty

roksana_teclaw

@roksana_teclaw

03 Jul, 26

1M

338

[współpraca płatna z Douglas Polska] Mnie zainpirował barwny świat motyli, a co będzie Twoją inspiracją? 🦋 Daj się ponieść!✨ Weź udział w konkursie Your Face Is Canvas od about-face i Douglas! Jak wziąć udział? • Stwórz makijaż używając minimum 1 produktu about-face. • Opublikuj zdjęcie lub film swojego looku , a także zaobserwuj profil @Douglas Polska • Dodaj hashtag #YourFaceIsCanvas. • Zgłoś swoją pracę na stronie Konkurs trwa do 8 lipca Do wygrania m.in. prezentacja zwycięskich prac na wystawie Your Face Is Canvas, zaproszenie na Douglas Summer Cruise oraz giftbagi 🎁 Więcej szczegółów znajdziecie na profilu @douglas_polska. #YourFaceIsCanvas #współpracapłatna

Influencer bio

just having fun🎨 24🇵🇱 ig: roksanateclaw

Collaboration metrics

Post views1.0M

Post EMV $20.0k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 37.3% of partnerships featuring creators averaging 1K-5K views, About-face Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (122.9k avg views/post):

marioncameleon x About-face Beauty

marioncameleon

@marioncameleon

09 Jun, 26

36.5k

3.4k

Super poudre @ABOUT FACES Produit offert #makeup #maquillage #beauty #makeupartist #fullface

Influencer bio

co-founder + creative director ✦ @Glitch Beauty ✦ marion@po.agency 🇫🇷

Collaboration metrics

Post views36.5k

Post EMV $902

More influencer data

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And here is another example with a smaller creator on TikTok (9.3k avg views/post):

the_makeup_mami x About-face Beauty

the_makeup_mami

@the_makeup_mami

14 May, 26

18.1k

164

This eyeshadow is amazing!!! @Ulta Beauty @aboutface #easyeyeshadow #easymakeup #aboutface #ultabeauty #eyeshadow

Influencer bio

FL 🧜🏽‍♀️ IG: the_makeup_mami Your makeup big sis 💕 CEO of @The Lash Mami

Collaboration metrics

Post views18.1k

Post EMV $370

More influencer data

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About-face Beauty's repeat partnerships

camhmakeup x About-face Beauty

camhmakeup

@camhmakeup

18 Oct, 25

1.7k

18

[...] bronzer in hey honey @about-face beauty -loose powder in bow & [...]

camhmakeup

@camhmakeup

17 Oct, 25

1.4k

26

[...] bronzer in no1 butta @about-face beauty -liquid blush in [...]

camhmakeup

@camhmakeup

10 Aug, 25

1.2k

39

[...] -super fix matte spray @about-face beauty -loose powder in bow, [...]

lanayanette x About-face Beauty

lanayanette

@lanayanette

05 Jun, 26

6.8k

1k

✨🏳️‍🌈HAPPY PRIDE MONTH!!🏳️‍🌈✨ let’s add a little whimsy into pride this month!! 🌈✨🧚🏽‍♀️ think sparkles, glitter, and lots of face gems✨ and like every year, each look will be inspired by a different pride flag!!🏳️‍🌈 i already have a few planned, but i’d love to know what flags you guys want to see too💖🌈✨ —— PRODUCTS: @Kaleidos Makeup tone activator eye primer, space age highlighter (gifted) @ColourPop Cosmetics matte about hue eyeshadow palette, bon voyage bt21 eyeshadow palette (guardian, hoodie, prankster, off-the-wall) @odenseyecosmetics jewel shine eyeshadow (linnea, josef, hela, anton) @Blend Bunny Cosmetics x @Mei Pang rotten artistry palette (spora, oxygen, spoil) @Trixie Cosmetics play pigment (hi score! & player one), lip sync gel lip liner (cherry chip) @ABOUT FACES matte fluid eye paint (on pointe), line artist longwear gel eyeliner (into the void) @Glisten Cosmetics LTD split liner (checker board), spectra lash (white) @Rare Beauty perfect strokes liquid liner @KimChi Chic Beauty stage proof eyeliner (pure white) @Salon Perfect kitten half lashes (feline flick) @Huda Beauty lip contour 2.0 (rich brown) @moiracosmetics velvet air lip tint (velvet vibes) @milkmakeup odyssey lip oil gloss (adventure) #editorialmakeup #creativemakeup #graphicliner #pridemakeup #pridemonth2026

lanayanette

@lanayanette

29 Jun, 26

5.4k

527

finishing off my pride series w/ the bisexual pride flag💖💜💙 i had so much fun creating each and every one of my little whimsy pride fairies this month!! 💕🌈🧚🏽‍♀️ —— PRODUCTS: @Lethal Cosmetics wet liners (neon nights & acid attitude) @Gavissi Beauty ® retro liner (denim & platforms) @Blend Bunny Cosmetics x @Mei Pang efflorescence palette (loom, floret, ripe) @Kaleidos Makeup epiphany glow melt-on eyeliner (sea sparkle), space age highlighter (gifted) @Glisten Cosmetics LTD spectra lash (sky blue) @ArdellBeauty press-on lashes (faux mink volume) @Half Magic by Donni Davy cheek fluff soft blur blush (only drama), mouth cloud soft matte lip cream (invoice attached), magic drip glitter lip gloss (y2k cherub) @ColourPop Cosmetics lippie pencil (ctrl) @ABOUT FACES matte paint-it lip color (saint sangria) @milkmakeup odyssey lip oil gloss (globetrot) #editorialmakeup #creativemakeup #graphicliner #pridemakeup #bisexualpride

lanayanette

@lanayanette

22 Jul, 26

1.5k

167

a little fun summertime liner look 🧡☀️🏖️ —— PRODUCTS: @Morphe Cosmetics bi-liner dual-ended gel pencil (later), lip filter hydroplump soft matte lipstick (teddy), liplock glossy lipstick (clutched pearls) @about-face line artist longwear gel eyeliner (devil’s diary) @Makeup Revolution splash liner (coral reef) @Gavissi Beauty ® retro liner (platforms) @Glisten Cosmetics LTD spectra lash (orange) @ArdellBeauty press-on lashes (faux mink volume) @Kaleidos Makeup space age highlighter (gifted & solar sailor) @Rare Beauty soft pinch liquid blush (joy) @Half Magic by Donni Davy cheek fluff soft blur blush (magic brownie) @ColourPop Cosmetics lippie pencil (ctrl) @milkmakeup odyssey lip oil gloss (experience) #editorialmakeup #creativemakeup #graphicliner #goldenhour #summervibes

s.andromedae x About-face Beauty

s.andromedae

@s.andromedae

10 May, 26

279

[...] (aff code “s.andromedae”) @aboutfacebeauty pirouette ballet beam [...]

s.andromedae

@s.andromedae

19 Jun, 26

225

[...] - “SANDROMEDAE” * = PR ⭐️ @aboutfacebeauty daydreamer eye paint (as [...]

s.andromedae

@s.andromedae

16 Jan, 26

168

[...] as blush, thorn milk mist @aboutfacebeauty f2o concealer @hauslabs [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7%)
• Brazil (5.4%)
• Canada (4.1%)

Here is another example of About-face Beauty collaborating with an influencer in United States.

...made_in_chyna x About-face Beauty

...made_in_chyna

@...made_in_chyna

07 Jun, 26

650.4k

79.9k

@ABOUT FACES you did that!! let me give you your 10s. #aboutface #ulta #makeuprecomendation #makeup #loveislandusa

About-face Beauty's influencer activity vs. related brands

About-face Beauty overlaps with ONE SIZE BEAUTY and Haus Labs in bold, artist-driven makeup that resonates with Gen Z and creator culture. All three compete through highly visual product demos, trends, and performance claims.

Total influencer content

Haus Labs leads with 19k sponsored posts, significantly outpacing ONE SIZE BEAUTY (11.4k posts) and About-face Beauty (2.1k posts). Across all three brands, the average volume is 10.8k posts, indicating mature, scaled influencer programs. Haus Labs and ONE SIZE BEAUTY have each published several times more posts than About-face Beauty overall.

By social platform

Among these brands, Haus Labs leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Haus Labs at 14.9k, ONE SIZE BEAUTY at 11.4k, About-face Beauty at 1.2k posts. ONE SIZE BEAUTY's activity is particularly concentrated on TikTok. ONE SIZE BEAUTY and Haus Labs have each published several times more TikTok posts than About-face Beauty, and Haus Labs has several times more Instagram posts than About-face Beauty.

By geographical market

Haus Labs has the highest estimated sponsored-post volume in United States (8.9k posts, 47%), United Kingdom (1.2k posts, 6.5%), Brazil (1.1k posts, 5.8%). Looking at United States specifically, the split is Haus Labs at 8.9k posts (47%), About-face Beauty at 1.4k posts (65.6%).