Red Bull Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.4k pieces of influencer content sponsored by Red Bull over the last 12 months.

This report breaks down where & how Red Bull invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Red Bull, see here: Red Bull influencers.

Influencer activity throughout the year

Red Bull's influencer output appears relatively consistent throughout the year, averaging about 618 sponsored posts per month. April recorded the highest volume at 747 posts (21% above average), while February was the quietest at 158 posts.

August generated the most views at 206.6M, while February recorded the least at 44.6M. Across all tracked posts in the 12-month window, average views per post were 191k. Interestingly, the highest-view month (August) does not align with peak post volume (April), which could indicate performance differences across months. The top-performing tracked post, by @guyearlofwarwick, generated 58M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Red Bull's sponsored influencer collaborations break down by social platform:

• Instagram: 4.2k posts (56.6%)
• YouTube: 2.0k posts (26.9%)
• TikTok: 1.2k posts (16.5%)

Instagram influencer marketing is a clear focus for Red Bull.

Here are 3 examples of Red Bull's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

chrissipatakas x Red Bull

chrissipatakas

@chrissipatakas

29 Jun, 25

36.7M

1.2M

Trockene Klamotten - overrated 👀 #redbull #verleihtflüüügel #energydrink [...]

Influencer bio

🪐 germany ✉️ team@chrissipatakas.de 🔒🤍

Collaboration metrics

Post views 36.7M

Post EMV $1.2M

More influencer data

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guyearlofwarwick x Red Bull

guyearlofwarwick

@guyearlofwarwick

16 Aug, 25

58M

2.1M

Seeing if the redbull hack to clean the grill really works … [...]

Influencer bio

Guy Earl of Warwick pub Welling South east London (Page just for laughs)

Collaboration metrics

Post views 58.0M

Post EMV $1.3M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

lachlan x Red Bull

lachlan

@lachlan

20 May, 25

12.8M

186k

[...] Discord: https://discord.gg/pwr 🕹️ Red Bull Gaming Athlete: [...]

Influencer bio

The name's Lachlan, and welcome to my Youtube Channel! Here I play a bunch of video games including Fortnite (Just kidding its pretty much Fortnite) ❱ Minecraft Account Username: Lachlan ❱ Pokemon Go Username: Lachlan485 ❱ Fortnite Account name (PC): PWR Lachy ❱ Reddit Account: Lachlan_ ==== My Social Links (Be sure to Follow!): ❱ Twitter | https://twitter.com/LachlanYT ❱ Instagram | http://instagram.com/Lachlan ❱ TikTok | https://www.tiktok.com/@Lachlan ====

Collaboration metrics

Post views 12.8M

Post EMV $403.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34% of partnerships featuring creators averaging 10K-50K views, Red Bull's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (17.1M avg views/post):

redbullskate x Red Bull

redbullskate

@redbullskate

20 Oct, 25

1.9M

46.1k

[...] @prada watch the full video on the Red Bull Youtube channel 📺 #redbull [...]

Influencer bio

🔁 Watch the replay @worldskatesb Dubai Street Finals on Red Bull TV👇

Collaboration metrics

Post views 1.9M

Post EMV $60.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

his.b3loved x Red Bull

his.b3loved

@his.b3loved

15 Jul, 25

10.5k

349

[...] Hii round hakuna kucheza 😤Mko ready? #RedBull #GivesYouWiiings #RedBullScramboo

Influencer bio

Isaiah 43:1-2 ⋆.𐙚 ̊💕 C.E.O of @gracefully.beautiful_ Co-founder of @vulnerability__diaries Beauty • Lifestyle • Faith 𓍢ִ໋🌷͙֒ ꧁⎝ 𓆩༺WOG༻𓆪 ⎠꧂👸🏾✨

Collaboration metrics

Post views 10.5k

Post EMV $350

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Red Bull's repeat partnerships

mrsavage x Red Bull

mrsavage

@mrsavage

22 May, 25

1.4M

34.1k

[...] https://lagster.cloud/pricing Red Bull Athlete [...]

mrsavage

@mrsavage

05 Sep, 25

1.3M

33.4k

[...] https://lagster.cloud/pricing Red Bull Athlete [...]

mrsavage

@mrsavage

20 Mar, 25

1.2M

61.5k

[...] am officially a Red Bull athlete! https://www.redbull.c [...]

Killin9Hit x Red Bull

Killin9Hit

@Killin9Hit

30 Aug, 25

4.1M

80.6k

[...] ://www.hermanmiller.com/ja_jp/ Red Bull - [...]

Killin9Hit

@Killin9Hit

21 Aug, 25

2.2M

36.7k

[...] ://www.hermanmiller.com/ja_jp/ Red Bull - [...]

Killin9Hit

@Killin9Hit

29 May, 25

2.1M

46.8k

[...] ://www.hermanmiller.com/ja_jp/ Red Bull - [...]

acoming x Red Bull

acoming

@acoming

02 Aug, 25

708.9k

12.1k

[...] ://www.hermanmiller.com/ja_jp/ Red Bull - [...]

acoming

@acoming

10 Jun, 25

565.1k

12.5k

[...] ://www.hermanmiller.com/ja_jp/ Red Bull - [...]

acoming

@acoming

12 Jul, 25

498.9k

9.2k

[...] ://www.hermanmiller.com/ja_jp/ Red Bull - [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (11.6%)
• India (9.1%)
• United Kingdom (4.9%)

Here is another example of Red Bull collaborating with an influencer in United States.

ikstevens x Red Bull

ikstevens

@ikstevens

21 May, 25

24.2M

1.6M

Thank you @Red Bull for the birthday gift 💋🐂💗@Red Bull [...]

Red Bull's influencer activity vs. related brands

Red Bull and DrinkPrime both compete for performance-minded consumers through sports and creator partnerships. Liquid Death is another culturally-led beverage brand that competes for share of voice via stunts, creators, and event-driven marketing.

Total influencer content

Red Bull leads with 7.4k sponsored posts, significantly outpacing DrinkPrime (611 posts) and Liquid Death (227 posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. Red Bull has several times more total posts than DrinkPrime and Liquid Death.

By social platform

Red Bull leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Red Bull at 4.2k, DrinkPrime at 469, Liquid Death at 118 posts. DrinkPrime's activity is particularly concentrated on Instagram. Red Bull has several times more posts than DrinkPrime and Liquid Death on Instagram, TikTok, and YouTube.

By geographical market

Red Bull has the highest estimated sponsored-post volume in United States (1.9k posts, 25%), Brazil (860 posts, 11.6%), India (675 posts, 9.1%), while DrinkPrime leads in United Kingdom with 43 posts (7%). Looking at United States specifically, the split is Red Bull at 1.9k posts (25%), DrinkPrime at 307 posts (50.2%), Liquid Death at 169 posts (74.5%).