We analyzed 9.2k pieces of influencer content sponsored by – Get Raw Nutrition over the last 12 months.
This report breaks down where & how – Get Raw Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with – Get Raw Nutrition, see here: – Get Raw Nutrition influencers.
– Get Raw Nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
– Get Raw Nutrition's influencer output appears relatively consistent throughout the year, averaging about 764 sponsored posts per month. October recorded the highest volume at 953 posts (25% above average), while February was the quietest at 291 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of – Get Raw Nutrition's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for – Get Raw Nutrition.
Here are 3 examples of – Get Raw Nutrition's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🇵🇭✝️ All Glory to God code: ARCHER @ayblmen summer sale LIVE, up to 60% off @rawnutrition | @bumenergy carcher@tsptalent.co
Collaboration metrics
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Influencer bio
🇸🇻🇲🇽htx ig: xionijuarez @getrawnutrition @DFYNE | code: "XIONI" 📧: xionijuarez@gmail.com
Collaboration metrics
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Influencer bio
Everyone is deserving of good health. At The Vitamin Shoppe®, our commitment to good health for all is reflected in our dedicated teams that serve communities across the globe. No matter which direction your journey leads, we'll help keep you moving forward. Lifelong wellness starts here. ™ Check out the latest videos from The Vitamin Shoppe on our new VitaminShoppeTV channel. Subscribe to be updated when our latest videos are posted.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers – Get Raw Nutrition are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.5% of partnerships featuring creators averaging 1K-5K views, – Get Raw Nutrition's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (231.9k avg views/post):
Influencer bio
NJ📍 🎥Documenting My Life 📲DM me COACH to get started @raw.endurance MZELAYA @corosglobal MZELAYA @onepeloton @splendorwater 🏁: HYROX Miami
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.4k avg views/post):
Influencer bio
✈️ 𝚅𝚎𝚝𝚎𝚛𝚊𝚗 🐺 𝙊𝙬𝙣𝙚𝙧 @Wolf_NorthWales ✘ @PartyPumpCo ♥ @CarmFuccello 💊 @RawNutrition ✘ @Ares__Nutrition 🍽️ @elev8.foods ✘ @FuelChef
Collaboration metrics
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Out of 937 unique influencers in our dataset, 67 of them (7%) posted content for – Get Raw Nutrition in 3 or more separate calendar months. The most consistent partner is @_dylanshannon, who has collaborated across 12 months with 515 total posts. @_dylanshannon alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of – Get Raw Nutrition's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where – Get Raw Nutrition had the most influencer activity. 69.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of – Get Raw Nutrition collaborating with an influencer in United States.
Get Raw Nutrition competes in performance supplements, where 1st Phorm and EHPlabs are direct benchmarks known for aggressive athlete/influencer partnerships and fitness-community-driven sales.
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 28.2k sponsored posts, significantly outpacing 1st Phorm (11.8k posts) and – Get Raw Nutrition (9.2k posts). Across all three brands, the average volume is 16.4k posts, indicating mature, scaled influencer programs. EHPlabs has multiple times more total posts than Get Raw Nutrition and 1st Phorm.
Sponsored posts by platform
Among these brands, EHPlabs leads on Instagram and TikTok and 1st Phorm leads on YouTube. The gap is most notable on TikTok, with EHPlabs at 14.6k, 1st Phorm at 1.3k, – Get Raw Nutrition at 689 posts. – Get Raw Nutrition's activity is particularly concentrated on Instagram. On TikTok, EHPlabs has multiple times more posts than Get Raw Nutrition and 1st Phorm.
Estimated sponsored posts in – Get Raw Nutrition's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (18k posts, 63.9%), Australia (2.8k posts, 10.1%), United Kingdom (2.5k posts, 8.9%), while – Get Raw Nutrition has the highest estimated sponsored-post volume in Mexico (587 posts, 6.4%), Brazil (431 posts, 4.7%). Looking at United States specifically, the split is EHPlabs at 18k posts (63.9%), 1st Phorm at 9.8k posts (83%), – Get Raw Nutrition at 6.4k posts (69.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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