We analyzed 6.6k pieces of influencer content sponsored by Taste Salud over the last 12 months.
This report breaks down where & how Taste Salud invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Taste Salud, see here: Taste Salud influencers.
Taste Salud's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Taste Salud's sponsored post volume peaks in January with 1.1k posts, 111% higher than the monthly average of 541. April recorded the lowest activity at 249 posts, 54% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Taste Salud's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Taste Salud.
Here are 2 examples of Taste Salud's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
⚜️Salud &Belleza ⚜️Favoritos
Collaboration metrics
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Influencer bio
Your marketing bestie✨ ✨Instagram/ Tiktok/ LinkedIn @zoeunlimited✨ Creator, Marketer, ex Paypal, ex-CPA (PwC) About me: Name: Zoe Age: 27 Height: 170cm School: UCLA From: 🇨🇳🇨🇦 To: LA🎬 Languages: English & Chinese (Mandarin) 📧 Business inquiries: contact@zunlimited.co
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Taste Salud are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 59.3% of partnerships featuring creators averaging <1K views, Taste Salud's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (368.9k avg views/post):
Influencer bio
Sometimes I'm funny HTX 📧: EPulido1026@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
TikTok Shop Reviews | Blogs 🇲🇽Bilingüe/Bilingual🇺🇸 📍NJ
Collaboration metrics
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Out of 2.1k unique influencers in our dataset, 270 of them (13%) posted content for Taste Salud in 3 or more separate calendar months. The most consistent partner is @vsalazar16, who has collaborated across 11 months with 98 total posts.
Here are 3 examples of Taste Salud's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Taste Salud had the most influencer activity. 88.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Taste Salud collaborating with an influencer in United States.
Taste Salud sits in functional, better-for-you beverages, where Poppi and Electrolit compete for similar wellness-minded consumers through creator taste tests, daily habit messaging, and hydration-focused content.
Total sponsored posts tracked (last 12 months)
Poppi leads with 10.2k sponsored posts, significantly outpacing Taste Salud (6.6k posts) and Electrolit (2.4k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Taste Salud leads on YouTube, while Poppi has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Poppi at 7.4k, Taste Salud at 6.5k, Electrolit at 0 posts. Taste Salud's activity is particularly concentrated on TikTok. Electrolit activity appears only on Instagram, while Taste Salud and Poppi activity is mostly on TikTok.
Estimated sponsored posts in Taste Salud's top markets
Poppi has the highest estimated sponsored-post volume in United States (8.3k posts, 80.9%), Canada (481 posts, 4.7%), United Kingdom (358 posts, 3.5%), suggesting a North America focus, while Electrolit has the highest estimated sponsored-post volume in Mexico (548 posts, 22.5%), Colombia (246 posts, 10.1%). Looking at United States specifically, the split is Poppi at 8.3k posts (80.9%), Taste Salud at 5.8k posts (88.3%), Electrolit at 967 posts (39.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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