Taste Salud Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 9.1k pieces of influencer content sponsored by Taste Salud over the last 12 months.

This report breaks down where & how Taste Salud invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Taste Salud, see here: Taste Salud influencers.

Influencer activity throughout the year

Taste Salud's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Taste Salud's influencer activity appears to have tapered over the year, from 1.2k posts in January down to 454 in December. June was the busiest month at 1.5k posts, 101% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Taste Salud's sponsored influencer collaborations break down by social platform:

• TikTok: 9.1k posts (99.4%)
• YouTube: 56 posts (0.6%)

TikTok influencer marketing is a clear focus for Taste Salud.

Here are 2 examples of Taste Salud's recent sponsored collaborations (one each for TikTok, YouTube).

modernmexicancasita x Taste Salud

modernmexicancasita

@modernmexicancasita

05 May, 26

7.3M

32.8k

Taste Salud Mango Chili Lollipop 🥵💦🥭 @Taste [...]

Influencer bio

Home | lifestyle| self care mom approved |📍TX 🍒: @ANDREA 🇲🇽

Collaboration metrics

Post views7.3M

Post EMV $147.6k

More influencer data

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zoeunlimited x Taste Salud

zoeunlimited

@zoeunlimited

22 Mar, 26

1M

18.9k

🌷👉🏻to help visualize anything, try Agent Opus for FREE here 🔎how did a small “weakness” in branding delay jisoo’s success for 10 years? ✍🏻FREE EMAIL LIST 💡claim your exclusive FREE stan store Learn & Grow with me. 💖 Instagram: 💜 TikTok: 🖤 Listen on Apple & Spotify: 🪭 All my outfits 👩🏻‍💻 LinkedIn 🛒 Amazon Essentials 👉use code ZOEUNLIMITED for 10% off ALL travels on Klook 📧 Business inquiries: contact@zunlimited.co //🕙Timestamps: 0:00 Intro 3:27 jisoo 1.0 4:57 Branding "misstep" 1 7:05 Branding "misstep" 2 8:44 Branding "misstep" 3 9:48 Branding SOS //👗LOOKBOOK Revolve outfits: All my outfits Cream White Wide-Leg Dress Pants (M) Vitaly gold collar Athena ring 👉use code ZOEUNLIMITED10 for 10% off on YesStyle //😋Fav proteins -BEST chocolate protein get $15 off your entire order ZOEUNLIMITED chocolate collagen protein: [code ZOEUNLIMITED20] tastiest bars 😋try my fav mango chili lollipop and horchata electrolyte 🥭🩵 get 10% off with ZOE10 //💪🏻MY WORKOUTS 11 abs routine • my 11 abs workout routine Slim legs routine • Leg toning routine Kpop idol arms routine • toned arms in 2 weeks workout | get blackp... //💦FITNESS -Resistance band: -Current yoga mat: //✨Fav skincare Fav skincare: Toner Water sleeping mask Lip mask Dr Jart Vitamin mask Dr Jart hydration mask //📸 Camera: //📕MY CPA EBOOK //📚RECOMMENDED BOOKS 1) This Is Marketing 2) Purple Cow: Transform Your Business by Being Remarkable 3) Atomic Habits by James Clear: 4)The Power of Habit: Why We Do What We Do in Life and Business: 5) The Subtle Art of Not Giving a F*ck //🎵 MUSIC Get FREE royalty-free music Music IOSUB - Dreams - Babebee - CRUSH - Mak Mon - We Are House - Club Yokai - Sakura - IOSUB - Light of Dawn - Marv Krown - pin point - VirgoZilla Beatz - Mesmerized - Marv Krown - back to work (intro edit) - VirgoZilla Beatz - Vibrations - Ryan Little - Sticks and Stones - VirgoZilla Beatz - Avenue - Marv Krown - winnin_ - “In My Dreams” By LAKEY INSPIRED is licensed under a Creative Commons License. “Days Like These” By LAKEY INSPIRED is licensed under a Creative Commons License.

Influencer bio

Your marketing bestie✨ ✨Instagram/ Tiktok/ LinkedIn @zoeunlimited✨ Creator, Marketer, ex Paypal, ex-CPA (PwC) About me: Name: Zoe Age: 27 Height: 170cm School: UCLA From: 🇨🇳🇨🇦 To: LA🎬 Languages: English & Chinese (Mandarin) 📧 Business inquiries: contact@zunlimited.co

Collaboration metrics

Post views1.0M

Post EMV $31.9k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 66.9% of partnerships featuring creators averaging <1K views, Taste Salud's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (578.5k avg views/post):

dessmx x Taste Salud

dessmx

@dessmx

30 Mar, 26

195.9k

25.2k

RUNNING IT BACK W MY FAVS!! @Taste Salud #coachella

Influencer bio

insta: dessxmx 🥂💗 business: destiny@revel-mgmt.com

Collaboration metrics

Post views195.9k

Post EMV $5.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

sortaspookymom x Taste Salud

sortaspookymom

@sortaspookymom

27 May, 26

11.1k

278

Paid partnership with @Taste Salud 💖✨ #AD Their new Skin + Beauty line [...]

Influencer bio

Just a mom who wears too much makeup 🇬🇹 32 ♱ Elder Emo ♱ TX 🇲🇽 SortaSpookyMom@yahoo.com ⬇️ YouTube | Instagram | Facebook ⬇️

Collaboration metrics

Post views11.1k

Post EMV $236

More influencer data

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Taste Salud's repeat partnerships

modernmexicancasita x Taste Salud

modernmexicancasita

@modernmexicancasita

05 May, 26

7.3M

32.8k

Taste Salud Mango Chili Lollipop 🥵💦🥭 [...]

modernmexicancasita

@modernmexicancasita

01 May, 26

3M

6.6k

[...] lollipop is SO GOOD 🥭🔥💦 @Taste Salud #tastesalud [...]

modernmexicancasita

@modernmexicancasita

18 May, 26

1.9M

3.4k

[...] + beauty drink?! 🍓🥝💦✨ @Taste Salud #tastesalud [...]

thealantimoteov x Taste Salud

thealantimoteov

@thealantimoteov

31 Aug, 25

76.2k

5.8k

[...] off my weekend right with @Taste Salud , these Jarritos flavors are [...]

thealantimoteov

@thealantimoteov

27 Feb, 26

27.4k

971

*whispers* @Taste Salud greens+superfoods is really [...]

thealantimoteov

@thealantimoteov

30 Apr, 26

25.3k

1.1k

[...] is my go to summer drink! @Taste Salud #summerdrink #tastesalud

vidaconaileen24 x Taste Salud

cocinaconaileen24

@cocinaconaileen24

19 Mar, 26

1.4k

185

[...] forget my energy boost from @Taste Salud 🙌🏻⚡️ Had to get right [...]

cocinaconaileen24

@cocinaconaileen24

25 Oct, 25

876

42

[...] mujer 💪🏽✨ Don’t worry @Taste Salud Energy + Focus got you! [...]

cocinaconaileen24

@cocinaconaileen24

24 Aug, 25

815

49

[...] energy in a cup thanks to @Taste Salud ❣️ this dragon fruit flavor [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (4.9%)
• United Kingdom (3.9%)
• India (3%)

Here is another example of Taste Salud collaborating with an influencer in United States.

angelahlxo x Taste Salud

angelahlxo

@angelahlxo

04 May, 26

4.5M

70.4k

[...] Lollipop flavor before it’s gone ‼️ @Taste Salud #tastesalud #salud #electrolytes [...]

Taste Salud's influencer activity vs. related brands

Poppi and OLIPOP are direct competitors to Taste Salud in the functional/health-forward soda and better-for-you beverage space, targeting similar shoppers with gut-health and clean-ingredient positioning. They also compete for the same retail placement and influencer-driven discovery channels.

Total influencer content

Poppi leads with 9.7k sponsored posts, marginally ahead of Taste Salud (9.1k posts) and OLIPOP (6k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs.

By social platform

Taste Salud leads on TikTok, while Poppi has the most activity on Instagram and OLIPOP has the most activity on YouTube. The gap is most notable on TikTok, with Taste Salud at 9.1k, Poppi at 6.8k, OLIPOP at 2.7k posts. Taste Salud's activity is particularly concentrated on TikTok. On TikTok, Taste Salud has more posts than Poppi and OLIPOP combined, and on Instagram it has no posts while Poppi and OLIPOP each have several thousand.

By geographical market

Poppi has the highest estimated sponsored-post volume in United States (7.6k posts, 78.2%), Canada (572 posts, 5.9%), United Kingdom (378 posts, 3.9%), suggesting a North America focus. Looking at United States specifically, the split is Poppi at 7.6k posts (78.2%), Taste Salud at 7.5k posts (82.5%), OLIPOP at 4.9k posts (82.8%).