Gisada Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 961 pieces of influencer content sponsored by Gisada over the last 12 months.
This report breaks down where & how Gisada invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gisada, see here: Gisada influencers.
Influencer activity throughout the year
Gisada's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Gisada's influencer activity by month
Number of sponsored posts
Gisada's sponsored post volume peaks in December with 162 posts, 102% higher than the monthly average of 80. July recorded the lowest activity at 35 posts, 56% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gisada's sponsored influencer collaborations break down by social platform:
- Instagram: 736 posts (76.6%)
- TikTok: 162 posts (16.9%)
- YouTube: 63 posts (6.6%)
Gisada's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Gisada.
Here are 3 examples of Gisada's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mero_428 x Gisada
Influencer bio
International Live Tour 2025🤞🏽🤍
Collaboration metrics
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carlamoreau_____________ x Gisada
![TikTok post by @carlamoreau_____________ for Gisada. Caption reads: [...] Storytime mon parfum a fait fureur!! ✨....](https://images.od.modash.io/8a193bf200268c90024f4a546d400a67a8a193a4)
Influencer bio
INFLUENCER & TV📺
Collaboration metrics
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Visca96Barca x Gisada
Influencer bio
►Sämtliche Business-Anfragen (Kooperationen, Events, Instagram, Presse, etc.): viscabarca@ciberdime.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 65.1%
- Posts: 34.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Gisada are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Gisada's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.5% of partnerships featuring creators averaging 1K-5K views, Gisada's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (333.1k avg views/post):
magno_scavo x Gisada
![Instagram post by @magno_scavo for Gisada. Caption reads: [...] sino esa marca que dejas cuando pasas.....](https://images.od.modash.io/3fa8836d4ce6a4e46ae5711af7a386ef6fc08d2e)
Influencer bio
Elegant Menswear • Fragrances • Lifestyle Family Man in Europe 🇪🇸🇪🇺 📩 contact@magnoscavo.studio
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.6k avg views/post):
ccarolajna_i_bruno x Gisada
![Instagram post by @ccarolajna_i_bruno for Gisada. Caption reads: [...] @swissfragrance_pro _pro @gisadaofficial....](https://images.od.modash.io/67491ee97d016c4b004e398eaa66ab42f4f008d3)
Influencer bio
UGC creator & aesthetic lifestyle cozy | fashion | home 🏡 urządzam swój dom 📩 karolinagminska91@wp.pl
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Gisada's repeat partnerships
Out of 750 unique influencers in our dataset, 16 of them (2%) posted content for Gisada in 3 or more separate calendar months. The most consistent partner is @Paulina.Perfumes, who has collaborated across 12 months with 48 total posts. @Paulina.Perfumes alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Gisada's repeat influencer partnerships, with links to the sponsored content.
angelina.patchouli x Gisada
![Instagram post by @angelina.patchouli for Gisada. Caption reads: [...] #fragrance #tipps #fürmänner #gisada.](https://images.od.modash.io/bbc0275f2dea334536822e6bfec92366f9b4def0)
![Instagram post by @angelina.patchouli for Gisada. Caption reads: [...] #fragrance #herbstparfüm #gisada.](https://images.od.modash.io/eff50bfc7d0c01d1d4fc6dc8137372cb2acc6c15)
manuel.fiori x Gisada
![Instagram post by @manuel.fiori for Gisada. Caption reads: [...] they’ll remember the scent. @gisadaofficial....](https://images.od.modash.io/6b11b8172c105856d9219d039197a45ba4f2f4fd)
![Instagram post by @manuel.fiori for Gisada. Caption reads: Gisada Uomo is the perfect fragrance [...].](https://images.od.modash.io/30cb5b2786af1bbe6f557d8d2f3160eee5af0c8a)
julia.kammerer x Gisada
![Instagram post by @julia.kammerer for Gisada. Caption reads: [...] us for mothersday 💋🌸♥️ with....](https://images.od.modash.io/da715c230b5d5983377cbd67bce9f7466d7d873e)
![Instagram post by @julia.kammerer for Gisada. Caption reads: [...] a little like this. 🌸✨ @gisadaofficial Slow....](https://images.od.modash.io/da8270699ab5c06b015340c8e5ef2a9bdd94d795)
![Instagram post by @julia.kammerer for Gisada. Caption reads: [...] for a sunny spring day 🌼💛✨ @gisadaofficial....](https://images.od.modash.io/f828187d14497104d7e7bb1d6b50d7c63fa41dcd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where Gisada had the most influencer activity. 21.2% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Germany (12.8%)
- United States (11.2%)
- Poland (9.4%)
Gisada's influencer activity by market
Here is another example of Gisada collaborating with an influencer in Italy.
marianodivaio x Gisada
![Instagram post by @marianodivaio for Gisada. Caption reads: [...] 🤷🏼♂️ my ambassador campaign for....](https://images.od.modash.io/fe326df4947080d700381d256d5b01e9b7d10636)
Gisada's influencer activity vs. related brands
Gisada competes in fragrances where Parfums de Marly and Snif are strong benchmarks for influencer-led discovery and scent storytelling. These brands target similar fragrance enthusiasts through review content, sampling, and “what it smells like” positioning.
Total influencer content
Gisada vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Snif leads with 5.8k sponsored posts, significantly outpacing PARFUMS de MARLY (1.8k posts) and Gisada (961 posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs. Snif has several times more total posts than Gisada and PARFUMS de MARLY.
By social platform
Gisada vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PARFUMS de MARLY leads on Instagram and Snif leads on TikTok and YouTube. The gap is most notable on TikTok, with Snif at 5.6k, Gisada at 162, PARFUMS de MARLY at 13 posts. Gisada's activity is particularly concentrated on Instagram. Snif’s posts are concentrated on TikTok, while PARFUMS de MARLY’s posts are concentrated on Instagram.
By geographical market
Gisada vs. related brands influencer activity (by country)
Estimated sponsored posts in Gisada's top markets
Snif has the highest estimated sponsored-post volume in United States (4.7k posts, 81.1%), Canada (350 posts, 6%), United Kingdom (327 posts, 5.6%), suggesting a North America focus, while Gisada has the highest estimated sponsored-post volume in Italy (204 posts, 21.2%), Germany (123 posts, 12.8%), suggesting a Europe focus, while PARFUMS de MARLY leads in Brazil with 153 posts (8.6%). Looking at United States specifically, the split is Snif at 4.7k posts (81.1%), PARFUMS de MARLY at 585 posts (32.9%), Gisada at 108 posts (11.2%). Gisada's strength in Germany may indicate a home-market focus, while Snif shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- PARFUMS de MARLY's Influencer Marketing Strategy
- Snif's Influencer Marketing Strategy
- Ekouaer's Influencer Marketing Strategy
- BLUETTI's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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