Gisada Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 954 pieces of influencer content sponsored by Gisada over the last 12 months.
This report breaks down where & how Gisada invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gisada, see here: Gisada influencers.
Influencer activity throughout the year
Gisada's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Gisada's influencer activity by month
Number of sponsored posts
Gisada's sponsored post volume peaks in December with 162 posts, 105% higher than the monthly average of 79. September recorded the lowest activity at 49 posts, 38% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gisada's sponsored influencer collaborations break down by social platform:
- Instagram: 749 posts (78.5%)
- TikTok: 139 posts (14.6%)
- YouTube: 66 posts (6.9%)
Gisada's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Gisada.
Here are 3 examples of Gisada's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mero_428 x Gisada
Influencer bio
International Live Tour 2025🤞🏽🤍
Collaboration metrics
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liliwaligorski x Gisada
Influencer bio
ig : liliwaligorski business : lili@end-mgmt.com
Collaboration metrics
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Visca96Barca x Gisada
Influencer bio
►Sämtliche Business-Anfragen (Kooperationen, Events, Instagram, Presse, etc.): viscabarca@ciberdime.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 64.5%
- Posts: 35.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Gisada are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Gisada's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.7% of partnerships featuring creators averaging 1K-5K views, Gisada's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (333.1k avg views/post):
magno_scavo x Gisada
![Instagram post by @magno_scavo for Gisada. Caption reads: [...] sino esa marca que dejas cuando pasas.....](https://images.od.modash.io/3fa8836d4ce6a4e46ae5711af7a386ef6fc08d2e)
Influencer bio
Gentleman Style | Tailored Suits · Smart Casual Lifestyle & Family Man. Spain 📍🇪🇸 🇪🇺 Tiktok: 11.5 Mill. Contact: Nsscavo@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.6k avg views/post):
ccarolajna_i_bruno x Gisada
![Instagram post by @ccarolajna_i_bruno for Gisada. Caption reads: [...] @swissfragrance_pro _pro @gisadaofficial....](https://images.od.modash.io/67491ee97d016c4b004e398eaa66ab42f4f008d3)
Influencer bio
UGC creator & aesthetic lifestyle cozy | fashion | home 🏡 urządzam swój dom 📩 karolinagminska91@wp.pl
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Gisada's repeat partnerships
Out of 748 unique influencers in our dataset, 14 of them (2%) posted content for Gisada in 3 or more separate calendar months. The most consistent partner is @angelina.patchouli, who has collaborated across 10 months with 17 total posts. @Paulina.Perfumes alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Gisada's repeat influencer partnerships, with links to the sponsored content.
angelina.patchouli x Gisada
![Instagram post by @angelina.patchouli for Gisada. Caption reads: [...] #fragrance #tipps #fürmänner #gisada.](https://images.od.modash.io/bbc0275f2dea334536822e6bfec92366f9b4def0)
manuel.fiori x Gisada
![Instagram post by @manuel.fiori for Gisada. Caption reads: [...] they’ll remember the scent. @gisadaofficial....](https://images.od.modash.io/6b11b8172c105856d9219d039197a45ba4f2f4fd)
![Instagram post by @manuel.fiori for Gisada. Caption reads: Gisada Uomo is the perfect fragrance [...].](https://images.od.modash.io/30cb5b2786af1bbe6f557d8d2f3160eee5af0c8a)
ilaydaserifi x Gisada
![Instagram post by @ilaydaserifi for Gisada. Caption reads: [...] auch unseren Lieblingsduft: @gisadaofficial....](https://images.od.modash.io/125f70fada63ed5282b5b005b7090e5b455a14fa)
![Instagram post by @ilaydaserifi for Gisada. Caption reads: [...] möchte euch meinen lieblings @gisadaofficial....](https://images.od.modash.io/85821175a49286c0eb13906d7daa3b39844ea5be)
![Instagram post by @ilaydaserifi for Gisada. Caption reads: [...] nicht im Stich lässt 🖤🥂🌟🫕....](https://images.od.modash.io/236e6f451d8fb6918fe75af3857262cd0966165e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where Gisada had the most influencer activity. 22.6% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Germany (13%)
- United States (10.5%)
- Poland (8.8%)
Gisada's influencer activity by market
Here is another example of Gisada collaborating with an influencer in Italy.
anthonyjoshua x Gisada
Gisada's influencer activity vs. related brands
Gisada sits in the fragrance space alongside PARFUMS de MARLY and The 7 Virtues, where storytelling, scent profiles, and gifting drive creator content. They compete for similar fragrance enthusiast audiences and discovery-led influencer campaigns.
Total influencer content
Gisada vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PARFUMS de MARLY leads with 1.7k sponsored posts, notably outpacing The 7 Virtues (1.4k posts) and Gisada (954 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.
By social platform
Gisada vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Gisada leads on YouTube, while PARFUMS de MARLY has the most activity on Instagram and The 7 Virtues has the most activity on TikTok. The gap is most notable on Instagram, with PARFUMS de MARLY at 1.6k, The 7 Virtues at 992, Gisada at 749 posts. Gisada's activity is particularly concentrated on Instagram. On TikTok, The 7 Virtues has more than twice as many posts as Gisada, and PARFUMS de MARLY has far fewer posts than both.
By geographical market
Gisada vs. related brands influencer activity (by country)
Estimated sponsored posts in Gisada's top markets
The 7 Virtues has the highest estimated sponsored-post volume in United States (789 posts, 57.1%), Canada (166 posts, 12%), United Kingdom (126 posts, 9.1%), suggesting a North America focus, while Gisada has the highest estimated sponsored-post volume in Italy (216 posts, 22.6%), Germany (124 posts, 13%), suggesting a Europe focus, while PARFUMS de MARLY leads in Brazil with 146 posts (8.7%). Looking at United States specifically, the split is The 7 Virtues at 789 posts (57.1%), PARFUMS de MARLY at 559 posts (33.4%), Gisada at 100 posts (10.5%). Gisada's strength in Germany may indicate a home-market focus, while The 7 Virtues shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- PARFUMS de MARLY's Influencer Marketing Strategy
- The 7 Virtues's Influencer Marketing Strategy
- Ekouaer's Influencer Marketing Strategy
- BLUETTI's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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