Gisada Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 901 pieces of influencer content sponsored by Gisada over the last 12 months.
This report breaks down where & how Gisada invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gisada, see here: Gisada influencers.
Influencer activity throughout the year
Gisada's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Gisada's influencer activity by month
Number of sponsored posts
Gisada's sponsored post volume peaks in December with 161 posts, 115% higher than the monthly average of 75. March recorded the lowest activity at 6 posts, 92% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gisada's sponsored influencer collaborations break down by social platform:
- Instagram: 725 posts (80.5%)
- TikTok: 111 posts (12.3%)
- YouTube: 65 posts (7.2%)
Gisada's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Gisada.
Here are 3 examples of Gisada's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leylaheiter x Gisada
Influencer bio
Wifey 💍@mikeheiter 📧 leyla@kasztelanos.com
Collaboration metrics
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lucabish x Gisada
![TikTok post by @lucabish for Gisada. Caption reads: [...] Now available at The Perfume Shop ad.....](https://images.od.modash.io/7813bb90090ccedd819b1f007ecc73f984318d6c)
Influencer bio
Luca Bish 🎥 contact@teamlucabish.com
Collaboration metrics
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JosecZuniga x Gisada
![YouTube post by @JosecZuniga for Gisada. Caption reads: [...] code TMF20 gets you 20% OFF your entire....](https://images.od.modash.io/759e3da183cebc68ed29d5bcfe46f05cf2253af7)
Influencer bio
Buy the best supplements for men here: https://getsupplements.com/products/get-moringa-pure
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 63.4%
- Posts: 36.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Gisada are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Gisada's influencers average views (Instagram)
Based on each influencer's average views per post
With 41% of partnerships featuring creators averaging 1K-5K views, Gisada's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (436.9k avg views/post, 5.2M followers):
magno_scavo x Gisada
![Instagram post by @magno_scavo for Gisada. Caption reads: [...] sino esa marca que dejas cuando pasas.....](https://images.od.modash.io/3fa8836d4ce6a4e46ae5711af7a386ef6fc08d2e)
Influencer bio
Gentleman Style | Tailored Suits · Smart Casual Lifestyle & Family Man. Spain 📍🇪🇸 🇪🇺 Tiktok: 11.5 Mill. Contact: Nsscavo@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.4k avg views/post, 15.2k followers):
farcas_marya_myra x Gisada
Influencer bio
#mammadi3maschi ITALY ❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Gisada's repeat partnerships
Out of 737 unique influencers in our dataset, 11 of them (1%) posted content for Gisada in 3 or more separate calendar months. The most consistent partner is @Paulina.Perfumes, who has collaborated across 10 months with 48 total posts. @Paulina.Perfumes alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Gisada's repeat influencer partnerships, with links to the sponsored content.
angelina.patchouli x Gisada
![Instagram post by @angelina.patchouli for Gisada. Caption reads: [...] #fragrance #tipps #fürmänner #gisada.](https://images.od.modash.io/bbc0275f2dea334536822e6bfec92366f9b4def0)
![Instagram post by @angelina.patchouli for Gisada. Caption reads: [...] #fragrance #herbstparfüm #gisada.](https://images.od.modash.io/eff50bfc7d0c01d1d4fc6dc8137372cb2acc6c15)
manuel.fiori x Gisada
![Instagram post by @manuel.fiori for Gisada. Caption reads: [...] for a true gentleman.🤝🏼 @gisadaofficial /....](https://images.od.modash.io/723a0fffecce570ec5345602c7a960c34ed1c966)
![Instagram post by @manuel.fiori for Gisada. Caption reads: [...] they’ll remember the scent. @gisadaofficial....](https://images.od.modash.io/6b11b8172c105856d9219d039197a45ba4f2f4fd)
![Instagram post by @manuel.fiori for Gisada. Caption reads: Gisada Uomo is the perfect fragrance [...].](https://images.od.modash.io/30cb5b2786af1bbe6f557d8d2f3160eee5af0c8a)
swissfragrance_pro x Gisada
![Instagram post by @swissfragrance_pro for Gisada. Caption reads: [...] Tauche ein in die Welt von #Gisada –....](https://images.od.modash.io/4b3f37a347928ed404e4b9da2c4dc41fd5e4c1ff)
![Instagram post by @swissfragrance_pro for Gisada. Caption reads: [...] @swissfragrance_pro @gisadaofficial.](https://images.od.modash.io/92f967e346c6d42585bb05e26f94166ae2828f2b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where Gisada had the most influencer activity. 25.1% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Germany (12.4%)
- United States (10.1%)
- Poland (8.6%)
Gisada's influencer activity by market
Here is another example of Gisada collaborating with an influencer in Italy.
vallibeatrice x Gisada
![Instagram post by @vallibeatrice for Gisada. Caption reads: [...] e legno di cashmere. @douglasitalia....](https://images.od.modash.io/7f7418b53696b4de3cc838dec1e4badf0f8d795c)
Gisada's influencer activity vs. related brands
Gisada sits in the fragrance category where storytelling and scent discovery drive creator content. Parfums de Marly and Ellis Brooklyn are both fragrance-first brands that compete for similar “fragrance TikTok/YouTube” audiences and gifting/PR visibility.
Total influencer content
Gisada vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 5.5k sponsored posts, significantly outpacing PARFUMS de MARLY (1.7k posts) and Gisada (901 posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. Ellis Brooklyn has several times more total posts than Gisada and PARFUMS de MARLY.
By social platform
Gisada vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ellis Brooklyn leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Ellis Brooklyn at 3.6k, Gisada at 111, PARFUMS de MARLY at 11 posts. Gisada's activity is particularly concentrated on Instagram. On TikTok, Ellis Brooklyn has several times more posts than Gisada and PARFUMS de MARLY.
By geographical market
Gisada vs. related brands influencer activity (by country)
Estimated sponsored posts in Gisada's top markets
Ellis Brooklyn has the highest estimated sponsored-post volume in United States (3.7k posts, 66%), United Kingdom (466 posts, 8.4%), Canada (305 posts, 5.5%), suggesting a North America focus, while Gisada has the highest estimated sponsored-post volume in Italy (226 posts, 25.1%), Germany (112 posts, 12.4%), suggesting a Europe focus, while PARFUMS de MARLY leads in Brazil with 145 posts (8.7%). Looking at United States specifically, the split is Ellis Brooklyn at 3.7k posts (66%), PARFUMS de MARLY at 627 posts (37.7%), Gisada at 91 posts (10.1%). Gisada's strength in Germany may indicate a home-market focus, while Ellis Brooklyn shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- PARFUMS de MARLY's Influencer Marketing Strategy
- Ellis Brooklyn's Influencer Marketing Strategy
- Framar's Influencer Marketing Strategy
- Saltair's Influencer Marketing Strategy
- The Frankie Shop's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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