Ekouaer Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.0k pieces of influencer content sponsored by Ekouaer over the last 12 months.
This report breaks down where & how Ekouaer invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ekouaer, see here: Ekouaer influencers.
Influencer activity throughout the year
Ekouaer's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ekouaer's influencer activity by month
Number of sponsored posts
Ekouaer's sponsored post volume appears to trend upward over the 12-month period, rising from 367 posts in January to 332 in December. The peak month, August, reached 524 posts, 59% higher than the monthly average of 329.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekouaer's sponsored influencer collaborations break down by social platform:
- Instagram: 2.9k posts (73.7%)
- TikTok: 1.0k posts (26.1%)
- YouTube: 8 posts (0.2%)
Ekouaer's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ekouaer.
Here are 3 examples of Ekouaer's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
gunnsgirls x Ekouaer
Influencer bio
Lifestyle, Home & Motherhood 🏡 DIY • routines • real life • recipes ✨ Founder @shopraynee 🍃Clean living 📩 Collaborations | FTC compliant 💛Psalm 63:3
Collaboration metrics
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emsc254 x Ekouaer
![TikTok post by @emsc254 for Ekouaer. Caption reads: [...] this time I’m prepared for baby #2 💕....](https://images.od.modash.io/4a896953d0fccfc4cb4162208fb6801f0b54e8ae)
Influencer bio
Mom of 2 girls | TikTok Shop finds + honest reviews Georgia 🍑 UGC + Collabs -> ekapromotions@gmail.com
Collaboration metrics
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JanineDelaney x Ekouaer
Influencer bio
Janine Delaney is a Dr. of Psychology and Health & Wellness expert. She has been featured in many Fitness & Health magazines and has appeared on mainstream television and radio. Partnership Inquiries Janine@JanineDelaney.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 88.1%
- Posts: 11.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Ekouaer are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ekouaer's influencers average views (Instagram)
Based on each influencer's average views per post
Ekouaer's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (646.3k avg views/post, 5.6M followers):
ariana x Ekouaer
![Instagram post by @ariana for Ekouaer. Caption reads: [...] 🧖♀️ 🧸 LOVE TO SHARE, TEDDY’S HERE!....](https://images.od.modash.io/b4b26d7082709e1cae8b9ee2f8f248fa74023d63)
Influencer bio
𝑴𝒊𝒂𝒎𝒊 📍 @FashionNova @Hitechpharma 💌 mgmt.ariana@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post, 50.9k followers):
journalofluke x Ekouaer
Influencer bio
Bound by the One who saves 🏆Professional Parkour Athlete | @TeamUSA ▶️YouTuber (2.3M+) 📸CEO, @MizelMedia AS SEEN ON: @WorldChaseTag | @NinjaWarrior
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ekouaer's repeat partnerships
Out of 1.5k unique influencers in our dataset, 200 of them (13%) posted content for Ekouaer in 3 or more separate calendar months. The most consistent partner is @nicoles_outfit_inspirations, who has collaborated across 10 months with 18 total posts.
Here are 3 examples of Ekouaer's repeat influencer partnerships, with links to the sponsored content.
america_momblogger x Ekouaer
![Instagram post by @america_momblogger for Ekouaer. Caption reads: [...] on 3 different pajamas from @ekouaerofficial....](https://images.od.modash.io/94e6827234c22a9107480d39171136f4030c2993)
![Instagram post by @america_momblogger for Ekouaer. Caption reads: [...] is everything for me 🤍 These Ekouaer pajama....](https://images.od.modash.io/f8d915180231c00c3563ce4246b5d4c59657288a)
meyserakca x Ekouaer
![Instagram post by @meyserakca for Ekouaer. Caption reads: [...] 🛌✨ This cozy pajama set from EKOUAER is....](https://images.od.modash.io/77433d8140be0dea886f689d9571a1790628797c)
![Instagram post by @meyserakca for Ekouaer. Caption reads: [...] for both day and night. @ekouaerofficial....](https://images.od.modash.io/e31f778d5aabd140671e54483c2e46662a229154)
mrslovelyvintage x Ekouaer
![Instagram post by @mrslovelyvintage for Ekouaer. Caption reads: [...] ✨ Pjs kindly gifted from @ekouaerofficial .....](https://images.od.modash.io/5c593f8ba0c8c3d3e84a885bc0eb8a63e35672b1)
![Instagram post by @mrslovelyvintage for Ekouaer. Caption reads: [...] from an outfit to comfy @ekouaerofficial pjs....](https://images.od.modash.io/ef3740394945559f9306f7344f08751e8260e588)
![Instagram post by @mrslovelyvintage for Ekouaer. Caption reads: [...] into pajamas. 🤣 As always, @ekouaerofficial....](https://images.od.modash.io/98d24352dc83b7e69278b0c088a44ce1fc55b73f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ekouaer had the most influencer activity. 44.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (8.8%)
- India (7.2%)
- Brazil (5.3%)
Ekouaer's influencer activity by market
Here is another example of Ekouaer collaborating with an influencer in United States.
elaia x Ekouaer
![TikTok post by @elaia for Ekouaer. Caption reads: In loveeee #EKOUAERXTeddy #ArshinerXTeddy [...].](https://images.od.modash.io/3bece34b8908c4634bc18c57a4ab75eb8294410e)
Ekouaer's influencer activity vs. related brands
Ekouaer competes in affordable, trend-driven women’s apparel sold primarily online, where influencer-led discovery is a major growth lever. Fashion Nova and White Fox Boutique target a similar demographic with fast fashion styling and heavy social commerce marketing.
Total influencer content
Ekouaer vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fashion Nova leads with 57.5k sponsored posts, significantly outpacing White Fox Boutique (26.1k posts) and Ekouaer (4k posts). Across all three brands, the average volume is 29.2k posts, indicating mature, scaled influencer programs. Fashion Nova has far more total posts than Ekouaer and White Fox Boutique.
By social platform
Ekouaer vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram and Fashion Nova leads on TikTok and YouTube. The gap is most notable on TikTok, with Fashion Nova at 57.3k, White Fox Boutique at 13.8k, Ekouaer at 1k posts. Ekouaer's activity is particularly concentrated on Instagram. Fashion Nova has far more posts on TikTok than Ekouaer and White Fox Boutique.
By geographical market
Ekouaer vs. related brands influencer activity (by country)
Estimated sponsored posts in Ekouaer's top markets
Fashion Nova has the highest estimated sponsored-post volume in South Africa (20k posts, 34%), United States (18k posts, 31.1%), Australia (8k posts, 13.9%), while White Fox Boutique leads in United Kingdom with 4.3k posts (16.5%), while Ekouaer has the highest estimated sponsored-post volume in Italy (348 posts, 8.8%), India (285 posts, 7.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fashion Nova's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
- Club L London's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
- Blank Street's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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