Ekouaer Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.4k pieces of influencer content sponsored by Ekouaer over the last 12 months.

This report breaks down where & how Ekouaer invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ekouaer, see here: Ekouaer influencers.

Influencer activity throughout the year

Ekouaer's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ekouaer's influencer activity appears to have tapered over the year, from 367 posts in January down to 333 in December. January was the busiest month at 367 posts, 83% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekouaer's sponsored influencer collaborations break down by social platform:

• Instagram: 1.5k posts (61.4%)
• TikTok: 920 posts (38.1%)
• YouTube: 10 posts (0.4%)

Instagram influencer marketing is a clear focus for Ekouaer.

Here are 3 examples of Ekouaer's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

gunnsgirls x Ekouaer

gunnsgirls

@gunnsgirls

13 Mar, 26

6M

76.6k

Embracing effortless elegance in my Ekouaer set, the ultimate choice for any [...]

Influencer bio

Lifestyle, Home & Motherhood 🏡 DIY • routines • real life • recipes ✨ Founder @shopraynee 🍃Clean living 📩 Collaborations | FTC compliant 💛Psalm 63:3

Collaboration metrics

Post views6.0M

Post EMV $187.7k

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emsc254 x Ekouaer

emsc254

@emsc254

14 Aug, 25

1.1M

5.7k

[...] this time I’m prepared for baby #2 💕 @Ekouaer #laboranddeliverygown #laborgown [...]

Influencer bio

Mom of 2 girls | TikTok Shop finds + honest reviews Georgia 🍑 UGC + Collabs -> ekapromotions@gmail.com

Collaboration metrics

Post views1.1M

Post EMV $22.3k

More influencer data

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JanineDelaney x Ekouaer

JanineDelaney

@JanineDelaney

14 Mar, 26

121.8k

6.2k

✨ Shop here: www.ekouaer.com Use code Janine30 for 30% OFF [...]

Influencer bio

Janine Delaney is a Dr. of Psychology and Health & Wellness expert. She has been featured in many Fitness & Health magazines and has appeared on mainstream television and radio. Partnership Inquiries Janine@JanineDelaney.com

Collaboration metrics

Post views121.8k

Post EMV $4.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 35.2% of partnerships featuring creators averaging 100K-500K views, Ekouaer's strategy suggests a reach-oriented approach with established creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (611.0k avg views/post):

magdamamulashvili x Ekouaer

magdamamulashvili

@magdamamulashvili

06 Jul, 26

701k

15.3k

soft and really comfortable 🌺 @ekouaerofficial Get a discount on the same [...]

Influencer bio

💌Collabs DM - magdusikkato@gmail.com ⚪️Fashion/Beauty Care/Lifestyle. Ambassador @hudabeauty , @yslbeauty , @valentino.beauty

Collaboration metrics

Post views701.0k

Post EMV $22.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.6k avg views/post):

turner.trendy.treasures x Ekouaer

turner.trendy.treasures

@turner.trendy.treasures

09 Feb, 26

10.7k

49

[...] storefront—check them out and get cozy! @ekouaerofficial Follow for daily finds! Search [...]

Influencer bio

✨ Amazon home favorites 🧺 Cleaning, organizing & cozy home tips 🛒 Amazon deals, home hacks, trending finds 💌turnertrendytreasures@gmail.com affiliate

Collaboration metrics

Post views10.7k

Post EMV $327

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ekouaer's repeat partnerships

piachr_ x Ekouaer

piachr_

@piachr_

23 Dec, 25

29.8k

[...] with these cute pyjamas by @ekouaerofficial @ekouaer_de 🤍🤭 [...]

piachr_

@piachr_

28 Jan, 26

26.3k

[...] langarmshirts sind von @ekouaerofficial @ekouaer_de und [...]

piachr_

@piachr_

03 Feb, 26

25.8k

[...] spend a day with me & @ekouaerofficial 🩷 alle pieces die ich [...]

merhabaamericaa x Ekouaer

merhabaamericaa

@merhabaamericaa

20 Jan, 26

157.8k

4.8k

[...] 20% off Place an order for ekouaer products on Shopify using the [...]

merhabaamericaa

@merhabaamericaa

15 Jan, 26

146.9k

5.1k

[...] 20% off Place an order for ekouaer products on Shopify using the [...]

merhabaamericaa

@merhabaamericaa

24 Jul, 26

142.4k

3k

[...] now: Or 🔗Shop link in bio #ekouaer #mycomfortera #ekouaervanessa [...]

emmaeaston__ x Ekouaer

emmaeaston__

@emmaeaston__

12 Jun, 26

2.6k

106

Ad Slow summer mornings with @ekouaerofficial pyjamas 😍 Use code [...]

emmaeaston__

@emmaeaston__

28 May, 26

2.2k

73

[...] Which ones do you prefer? @ekouaerofficial @ekouaer_de #ekouaer [...]

emmaeaston__

@emmaeaston__

24 Jan, 26

2k

[...] most gorgeous pyjamas from @ekouaerofficial 😍 I will link them on [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (14.7%)
• Turkey (10.7%)
• Georgia (6.8%)

Here is another example of Ekouaer collaborating with an influencer in United States.

babysalomerivas13 x Ekouaer

babysalomerivas13

@babysalomerivas13

25 Dec, 25

809.8k

25.8k

[...] celebrating what matters most 🎄✨ . @ekouaerofficial @ekouaer_ivy #EKOUAERXTeddy [...]

Ekouaer's influencer activity vs. related brands

Ekouaer overlaps with The Oodie and Skims in comfort-first apparel (loungewear/sleepwear and cozy basics), where try-ons and home lifestyle creators strongly influence purchase decisions.

Total influencer content

Skims leads with 11.3k sponsored posts, significantly outpacing Ekouaer (2.4k posts) and The Oodie (934 posts). Across all three brands, the average volume is 4.9k posts, indicating mature, scaled influencer programs. Skims has far more total posts than Ekouaer and The Oodie.

By social platform

Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8.3k, Ekouaer at 920, The Oodie at 244 posts. Skims's activity is particularly concentrated on TikTok. On TikTok, Skims has many more posts than Ekouaer and The Oodie.

By geographical market

Skims has the highest estimated sponsored-post volume in United States (6.6k posts, 58.6%), United Kingdom (668 posts, 5.9%), Canada (611 posts, 5.4%), suggesting a North America focus, while Ekouaer has the highest estimated sponsored-post volume in India (355 posts, 14.7%), Turkey (258 posts, 10.7%), while The Oodie leads in Australia with 188 posts (20.1%). Looking at United States specifically, the split is Skims at 6.6k posts (58.6%), Ekouaer at 851 posts (35.3%), The Oodie at 299 posts (32%).