We analyzed 4.5k pieces of influencer content sponsored by Ekouaer over the last 12 months.
This report breaks down where & how Ekouaer invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ekouaer, see here: Ekouaer influencers.
Ekouaer's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Ekouaer's influencer output appears relatively consistent throughout the year, averaging about 372 sponsored posts per month. July recorded the highest volume at 535 posts (44% above average), while February was the quietest at 154 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekouaer's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ekouaer.
Here are 3 examples of Ekouaer's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Lifestyle, Home & Motherhood 🏡 DIY • routines • real life • recipes ✨ Founder of GunnsGirls Journey 📩 Collaborations | FTC compliant 💛Psalm 63:3
Collaboration metrics
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Influencer bio
Beauty, Fashion, Wigs, Home & fun 💁♀️✨ Follow along for daily outfit inspo & wig flips! @The_Eileen_Edit CrazyWigLady1@gmail.com
Collaboration metrics
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Influencer bio
A Japanese Taiwanese girl born and raised in Los Angeles 🇯🇵🇹🇼🌸 I'm Atsuna! I love kawaii core and y2k aesthetic. I vlog about slice of life, arts and crafts, adult nostalgia, unboxing mystery toys, and collecting sanrio, pokemon, and popmart stuff. Here to share a safe space to nurture your inner child on the internet! 🪄✨ ✧ MY SOCIALS ✧ ➥ Instagram: https://instagram.com/atsunamatsui ➥ TikTok: https://tiktok.com/@atsunamatsui ➥ Facebook: https://facebook.com/atsunamatsui ➥ Twitch: https://www.twitch.tv/atsunamatsui ➥ Pinterest: https://www.pinterest.com/atsunamatsui 💌 business inquiries: contact@atsunamatsui.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Ekouaer are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Ekouaer's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (638.3k avg views/post):
Influencer bio
𝑴𝒊𝒂𝒎𝒊 📍 @FashionNova @Hitechpharma 💌 mgmt.ariana@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
Bound by the One who saves 🏆Parkour/Freerunning Pro ▶️YouTuber (1.8M+) 📸CEO, @MizelMedia AS SEEN ON: @WorldChaseTag | @NinjaWarrior
Collaboration metrics
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Out of 1.7k unique influencers in our dataset, 219 of them (13%) posted content for Ekouaer in 3 or more separate calendar months. The most consistent partner is @britmanuela, who has collaborated across 12 months with 29 total posts.
Here are 3 examples of Ekouaer's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Ekouaer had the most influencer activity. 44.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Ekouaer collaborating with an influencer in United States.
Ekouaer’s sleepwear and loungewear overlaps with The Oodie for cozy at-home apparel, while Honey Birdette competes on the adjacent intimates/sleepwear shopping occasions driven by creator try-ons.
Total sponsored posts tracked (last 12 months)
Ekouaer leads with 4.5k sponsored posts, significantly outpacing Honey Birdette (1.5k posts) and The Oodie (1k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs. Ekouaer has 4,487 posts, more than three times the total posts of either Honey Birdette (1,453) or The Oodie (1,037).
Sponsored posts by platform
Ekouaer leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Ekouaer at 3.1k, Honey Birdette at 1.5k, The Oodie at 651 posts. Honey Birdette's activity is particularly concentrated on Instagram. On TikTok, Ekouaer has 1,339 posts while Honey Birdette has 0.
Estimated sponsored posts in Ekouaer's top markets
Ekouaer has the highest estimated sponsored-post volume in United States (2k posts, 44.4%), Italy (512 posts, 11.4%), India (238 posts, 5.3%), while The Oodie has the highest estimated sponsored-post volume in United Kingdom (281 posts, 27.1%), Australia (198 posts, 19.1%), while Honey Birdette leads in Brazil with 100 posts (6.9%). Looking at United States specifically, the split is Ekouaer at 2k posts (44.4%), Honey Birdette at 769 posts (52.9%), The Oodie at 354 posts (34.1%). Ekouaer's strength in United States may indicate a home-market focus, while The Oodie shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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