Ekouaer Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.2k pieces of influencer content sponsored by Ekouaer over the last 12 months.
This report breaks down where & how Ekouaer invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ekouaer, see here: Ekouaer influencers.
Influencer activity throughout the year
Ekouaer's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ekouaer's influencer activity by month
Number of sponsored posts
Ekouaer's sponsored post volume appears to trend upward over the 12-month period, rising from 340 posts in January to 333 in December. The peak month, July, reached 519 posts, 50% higher than the monthly average of 346.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekouaer's sponsored influencer collaborations break down by social platform:
- Instagram: 2.9k posts (70.1%)
- TikTok: 1.2k posts (29.4%)
- YouTube: 22 posts (0.5%)
Ekouaer's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ekouaer.
Here are 3 examples of Ekouaer's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
gunnsgirls x Ekouaer
Influencer bio
Lifestyle, Home & Motherhood 🏡 DIY • routines • real life • recipes ✨ Founder @shopraynee 🍃 📩 Collaborations | FTC compliant 💛Psalm 63:3
Collaboration metrics
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crazywiglady100 x Ekouaer
![TikTok post by @crazywiglady100 for Ekouaer. Caption reads: [...] piece set for all your summer travels.....](https://images.od.modash.io/14b4196204bbf157a243498cb475fe17d075e65a)
Influencer bio
Beauty, Fashion, Wigs, Home & fun 💁♀️✨ Follow along for daily outfit inspo & wig flips! @The_Eileen_Edit CrazyWigLady1@gmail.com
Collaboration metrics
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AtsunaMatsui x Ekouaer
Influencer bio
A Japanese Taiwanese girl born and raised in Los Angeles 🇯🇵🇹🇼🌸 I'm Atsuna! I love kawaii core and soft girl Y2K aesthetic. I vlog about slice of life, arts and crafts, DIY, shopping hauls, cozy gaming, unboxing mystery toys, and collecting sanrio, pokemon, and popmart stuff. Here to share a safe space to nurture your inner child on the internet! 🪄✨ ✧ MY SOCIALS ✧ ➥ Instagram: https://instagram.com/atsunamatsui ➥ TikTok: https://tiktok.com/@atsunamatsui ➥ Facebook: https://facebook.com/atsunamatsui ➥ Twitch: https://www.twitch.tv/atsunamatsui ➥ Pinterest: https://www.pinterest.com/atsunamatsui 💌 business inquiries: contact@atsunamatsui.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 85.5%
- Posts: 14.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Ekouaer are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ekouaer's influencers average views (Instagram)
Based on each influencer's average views per post
Ekouaer's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (642.4k avg views/post):
ariana x Ekouaer
![Instagram post by @ariana for Ekouaer. Caption reads: [...] 🧖♀️ 🧸 LOVE TO SHARE, TEDDY’S HERE!....](https://images.od.modash.io/b4b26d7082709e1cae8b9ee2f8f248fa74023d63)
Influencer bio
𝑴𝒊𝒂𝒎𝒊 📍 @FashionNova @Hitechpharma 💌 mgmt.ariana@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
journalofluke x Ekouaer
Influencer bio
Bound by the One who saves 🏆Parkour & Freerunning Pro || Team USA ▶️YouTuber (1.9M+) 📸CEO, @MizelMedia AS SEEN ON: @WorldChaseTag | @NinjaWarrior
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ekouaer's repeat partnerships
Out of 1.6k unique influencers in our dataset, 202 of them (13%) posted content for Ekouaer in 3 or more separate calendar months. The most consistent partner is @britmanuela, who has collaborated across 10 months with 23 total posts.
Here are 3 examples of Ekouaer's repeat influencer partnerships, with links to the sponsored content.
britmanuela x Ekouaer
![Instagram post by @britmanuela for Ekouaer. Caption reads: 🤎 EKOUAER MOTHER’S DAY 🤎 🌙 Wrap her [...].](https://images.od.modash.io/5f8d70bcc21fbb6ecee54b2b71e657ea4420b5ac)
![Instagram post by @britmanuela for Ekouaer. Caption reads: 🦋 @ekouaerofficial ad #Ekouear [...].](https://images.od.modash.io/596d0b38b80f36646d64181efdfd54f372d1b1be)
![Instagram post by @britmanuela for Ekouaer. Caption reads: 🤎 EKOUAER MOTHER’S DAY 🤎 🌙 Wrap her [...].](https://images.od.modash.io/8416aaaf1367c750b29e9bd4573c77066984dc21)
d.anna.durham x Ekouaer
![Instagram post by @d.anna.durham for Ekouaer. Caption reads: [...] #over60influencer @ekouaerofficial #ekouaer....](https://images.od.modash.io/5246478706301d12544a9725fb21fbc9e2c947e2)
![Instagram post by @d.anna.durham for Ekouaer. Caption reads: [...] #over60influencer #ekouaerpajamas #ekouaer....](https://images.od.modash.io/2e210da93e5eeb74f4a2b9de76993e2a14377113)
![Instagram post by @d.anna.durham for Ekouaer. Caption reads: [...] #over60influencer #ekouaer #EKOUAER....](https://images.od.modash.io/02d0fda8e7c89cdf50076dabc40477510edb4f21)
mileyb.09 x Ekouaer
![Instagram post by @mileyb.09 for Ekouaer. Caption reads: [...] : 📚 Deze pyama is van: @ekouaerofficial....](https://images.od.modash.io/33d2d221b2cb38667a1057c0dd243383ab32e183)
![Instagram post by @mileyb.09 for Ekouaer. Caption reads: “🎀EKOUAER MOTHER'S DAY🎀 🌙Wrap her [...].](https://images.od.modash.io/2713a5168a8475f64c83267484b9022b82e1d7fb)
![Instagram post by @mileyb.09 for Ekouaer. Caption reads: “🎀EKOUAER MOTHER'S DAY🎀 🌙Wrap her [...].](https://images.od.modash.io/b5498695c2f20be089cb5e9e1c2fbc4f5ce2bf65)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ekouaer had the most influencer activity. 45.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (9.8%)
- India (5.8%)
- Brazil (5%)
Ekouaer's influencer activity by market
Here is another example of Ekouaer collaborating with an influencer in United States.
jacksonsandjesus x Ekouaer
Ekouaer's influencer activity vs. related brands
Ekouaer aligns with The Oodie and Shapermint as comfort-first apparel brands that sell heavily online through try-ons and cozy lifestyle content. They compete for similar audiences looking for affordable loungewear and everyday essentials promoted by creators.
Total influencer content
Ekouaer vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ekouaer leads with 4.2k sponsored posts, significantly outpacing Shapermint (1.6k posts) and The Oodie (1.3k posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. Ekouaer has more than twice as many total posts as The Oodie and Shapermint.
By social platform
Ekouaer vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ekouaer leads on Instagram and TikTok, while The Oodie leads on YouTube. The gap is most notable on Instagram, with Ekouaer at 2.9k, Shapermint at 960, The Oodie at 651 posts. Ekouaer's activity is particularly concentrated on Instagram. On Instagram and TikTok, Ekouaer has more than twice as many posts as The Oodie and Shapermint.
By geographical market
Ekouaer vs. related brands influencer activity (by country)
Estimated sponsored posts in Ekouaer's top markets
Ekouaer has the highest estimated sponsored-post volume in United States (1.9k posts, 45.8%), Italy (408 posts, 9.8%), India (241 posts, 5.8%), while The Oodie has the highest estimated sponsored-post volume in United Kingdom (343 posts, 25.9%), Australia (262 posts, 19.8%), while Shapermint leads in Canada with 101 posts (6.2%). Looking at United States specifically, the split is Ekouaer at 1.9k posts (45.8%), Shapermint at 1.1k posts (70.1%), The Oodie at 456 posts (34.4%). Ekouaer's strength in United States may indicate a home-market focus, while The Oodie shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- The Oodie's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- Bombas's Influencer Marketing Strategy
- Popilush's Influencer Marketing Strategy
- Goodevas's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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