Ekouaer Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by Ekouaer over the last 12 months.
This report breaks down where & how Ekouaer invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ekouaer, see here: Ekouaer influencers.
Influencer activity throughout the year
Ekouaer's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ekouaer's influencer activity by month
Number of sponsored posts
Ekouaer's influencer activity appears to have tapered over the year, from 299 posts in January down to 84 in December. July was the busiest month at 331 posts, 53% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekouaer's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (67.7%)
- TikTok: 845 posts (31.9%)
- YouTube: 10 posts (0.4%)
Ekouaer's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Ekouaer.
Here are 3 examples of Ekouaer's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
gunnsgirls x Ekouaer
Influencer bio
DIY • Lifestyle • Motherhood • Home 🏡 Recipes • Wellness • Beauty 🍃 Clean Beauty Founder @shopraynee 🤍 Wife + Mom | Everyday Inspiration 💛 Psalm 63:3
Collaboration metrics
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elaia x Ekouaer
![TikTok post by @elaia for Ekouaer. Caption reads: In loveeee #EKOUAERXTeddy #ArshinerXTeddy [...].](https://images.od.modash.io/3bece34b8908c4634bc18c57a4ab75eb8294410e)
Influencer bio
🇺🇸 Miami 🌴 info@itselaia.com
Collaboration metrics
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JanineDelaney x Ekouaer
Influencer bio
Janine Delaney is a Dr. of Psychology and Health & Wellness expert. She has been featured in many Fitness & Health magazines and has appeared on mainstream television and radio. Partnership Inquiries Janine@JanineDelaney.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 92.1%
- Posts: 7.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Ekouaer are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ekouaer's influencers average views (Instagram)
Based on each influencer's average views per post
With 39.1% of partnerships featuring creators averaging 100K-500K views, Ekouaer's strategy suggests a reach-oriented approach with established creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (574.1k avg views/post):
ugctatia_ x Ekouaer
![Instagram post by @ugctatia_ for Ekouaer. Caption reads: [...] own Fall Into Real Comfort moment with....](https://images.od.modash.io/84a4da6a8903f7fb13aaee52bf00d557e86e2081)
Influencer bio
👩👦 + 💄 + 📸 = Me 🥳 New mom, fashion lover & UGC wizard✨ 📬 Wanna collab? :ugctatia@gmail.com. creating@tatia.studio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.5k avg views/post):
iconicyogis x Ekouaer
![Instagram post by @iconicyogis for Ekouaer. Caption reads: [...] @simonesings @yogi_faby 🛌 Sponsor:....](https://images.od.modash.io/d56cc017f53df399945f686ce84147a77c380a7a)
Influencer bio
64 year old 🙏 observer now PRACTITIONER Married 💍To A Goddess YOGA-THE FOUNTAIN OF YOUTH ⭕️Motivational ⭕️Beautiful ⭕️Inspirational ⭕️Spiritual
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ekouaer's repeat partnerships
Out of 1.3k unique influencers in our dataset, 116 of them (9%) posted content for Ekouaer in 3 or more separate calendar months. The most consistent partner is @gunnsgirls, who has collaborated across 8 months with 8 total posts.
Here are 3 examples of Ekouaer's repeat influencer partnerships, with links to the sponsored content.
gunnsgirls x Ekouaer
![Instagram post by @gunnsgirls for Ekouaer. Caption reads: [...] I’m loving the Vanessa X EKOUAER....](https://images.od.modash.io/f747bf96a105d3ee6245f66c2c6731df5563f625)
![Instagram post by @gunnsgirls for Ekouaer. Caption reads: [...] my cozy Vanessa Hudgens x Ekouaer loungewear....](https://images.od.modash.io/9a763dbc7d1e83273e9204ac79245cdd9a95b77e)
piavon_ x Ekouaer
![Instagram post by @piachr_ for Ekouaer. Caption reads: [...] langarmshirts sind von @ekouaerofficial....](https://images.od.modash.io/e8e5f3df6f348cd4b41a04db576ea49936b4b5e9)
![Instagram post by @piachr_ for Ekouaer. Caption reads: [...] spend a day with me & @ekouaerofficial 🩷....](https://images.od.modash.io/8d4858a048ad54a4628f11ad0e911376e0070835)
welcometomycurls x Ekouaer
![Instagram post by @welcometomycurls for Ekouaer. Caption reads: [...] fashion | Amazon matching set #EKOUAER....](https://images.od.modash.io/5ab14cff02f3e358736bb9b6857a4aeddd2967bc)
![Instagram post by @welcometomycurls for Ekouaer. Caption reads: [...] spring fashion | matching set #EKOUAER....](https://images.od.modash.io/bf04725c8d2d4f0411298cf6f82f9f0630f0748a)
![Instagram post by @welcometomycurls for Ekouaer. Caption reads: [...] fashion | Amazon matching set....](https://images.od.modash.io/d9628f0a788e91ca98b03867bbd77e6debf11e3d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ekouaer had the most influencer activity. 33.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (21.1%)
- Turkey (9.7%)
- Georgia (7%)
Ekouaer's influencer activity by market
Here is another example of Ekouaer collaborating with an influencer in United States.
babyyroen x Ekouaer
![Instagram post by @babyyroen for Ekouaer. Caption reads: [...] been loving these matching PJ sets from....](https://images.od.modash.io/40b7cfeac66bd67e8f4aca237c1ed3a8213b31ea)
Ekouaer's influencer activity vs. related brands
Ekouaer competes in loungewear and sleepwear built for comfort and everyday wear; The Oodie and SKIMS appeal to similar at-home lifestyle audiences and are strong benchmarks for cozy, creator-led styling content.
Total influencer content
Ekouaer vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 14.1k sponsored posts, significantly outpacing Ekouaer (2.6k posts) and The Oodie (796 posts). Across all three brands, the average volume is 5.9k posts, indicating mature, scaled influencer programs. Skims has 14,116 posts, several times more than Ekouaer (2,645) and The Oodie (796).
By social platform
Ekouaer vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8.7k, Ekouaer at 845, The Oodie at 180 posts. On TikTok, Skims has 8,665 posts, far more than Ekouaer (845) and The Oodie (180).
By geographical market
Ekouaer vs. related brands influencer activity (by country)
Estimated sponsored posts in Ekouaer's top markets
Skims has the highest estimated sponsored-post volume in United States (7.9k posts, 55.8%), United Kingdom (1.3k posts, 9.1%), Canada (551 posts, 3.9%), suggesting a North America focus, while Ekouaer has the highest estimated sponsored-post volume in India (558 posts, 21.1%), Turkey (257 posts, 9.7%), while The Oodie leads in Australia with 153 posts (19.2%). Looking at United States specifically, the split is Skims at 7.9k posts (55.8%), Ekouaer at 897 posts (33.9%), The Oodie at 259 posts (32.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- The Oodie's Influencer Marketing Strategy
- Skims's Influencer Marketing Strategy
- Shokz's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
- Blank Street's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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