PARFUMS de MARLY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by PARFUMS de MARLY over the last 12 months.
This report breaks down where & how PARFUMS de MARLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PARFUMS de MARLY, see here: PARFUMS de MARLY influencers.
Influencer activity throughout the year
PARFUMS de MARLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PARFUMS de MARLY's influencer activity by month
Number of sponsored posts
PARFUMS de MARLY's influencer output appears relatively consistent throughout the year, averaging about 148 sponsored posts per month. April recorded the highest volume at 208 posts (41% above average), while July was the quietest at 102 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PARFUMS de MARLY's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (98.5%)
- YouTube: 13 posts (0.7%)
- TikTok: 13 posts (0.7%)
PARFUMS de MARLY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PARFUMS de MARLY.
Here are 3 examples of PARFUMS de MARLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
maralafontan x PARFUMS de MARLY
![Instagram post by @maralafontan for PARFUMS de MARLY. Caption reads: [...] la nouvelle fragrance solaire de....](https://images.od.modash.io/2564a2e01e409844cad1c1accef399607417ba45)
Influencer bio
Make Lemonade 🎤🍋 - soon
Collaboration metrics
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nidia.de.leon8 x PARFUMS de MARLY
Influencer bio
HC-VERIFY-A4D48B7054 . @YesStyle COSRO15F88U. @medicube_official ambassador https://community.morphe.com/s/nidia.d @STYLEKOREAN NIDIA286 nidiayefra27@gmail.
Collaboration metrics
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MonsieurM7 x PARFUMS de MARLY
![YouTube post by @MonsieurM7 for PARFUMS de MARLY. Caption reads: [...] cuirée et subtilement épicée.....](https://images.od.modash.io/6f76bdba8b877afc3e2d7a4e828420ccf7cadf51)
Influencer bio
Des conseils et astuces en mode Classique et lifestyle. Prenez un fauteuil, une boisson et respirez. C’est la maison qui régale. Abonnez-vous pour plus de facilité à me suivre.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 59.6%
- Posts: 40.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PARFUMS de MARLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PARFUMS de MARLY's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.8% of partnerships featuring creators averaging 10K-50K views, PARFUMS de MARLY's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (427.9k avg views/post):
maxrusso.design x PARFUMS de MARLY
![Instagram post by @maxrusso.design for PARFUMS de MARLY. Caption reads: [...] everywhere. Lately, Greenley by Parfums de....](https://images.od.modash.io/6d719f9f68ef0da34f0341e84967ed0c1666ef09)
Influencer bio
Interiors • automotive • refined living Based in Munich Inquiries: info@maxrussodesign.com iPhone Presets ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
lenisscents x PARFUMS de MARLY
![Instagram post by @lenisscents for PARFUMS de MARLY. Caption reads: [...] kein Geld geflossen) Heute: Parfums de Marly....](https://images.od.modash.io/b352dcb826c95845b70541277f69bdef56528514)
Influencer bio
Parfum-Enthusiast & Duft-Kritikerin Schaut auf meinem Youtube-Kanal "Leni's Scents" vorbei! Impressum: www.lenisscents.com 👇🏻 Neuestes Video
Collaboration metrics
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PARFUMS de MARLY's repeat partnerships
Out of 1.3k unique influencers in our dataset, 18 of them (1%) posted content for PARFUMS de MARLY in 3 or more separate calendar months. The most consistent partner is @mowasmellsgood, who has collaborated across 8 months with 11 total posts.
Here are 3 examples of PARFUMS de MARLY's repeat influencer partnerships, with links to the sponsored content.
youngcouture_ x PARFUMS de MARLY
![Instagram post by @youngcouture_ for PARFUMS de MARLY. Caption reads: [...] our wedding scents from @parfumsdemarly 🥹🤍....](https://images.od.modash.io/297654a7df71c83a51bd227f88f0bc987d197260)
![Instagram post by @youngcouture_ for PARFUMS de MARLY. Caption reads: [...] #bridetobe #2025bride #ParfumsdeMarly....](https://images.od.modash.io/6b74db438ec6e9970443a30b7a63b39dda54e4b3)
shes_lj_ x PARFUMS de MARLY
fragranceknowledge x PARFUMS de MARLY
![Instagram post by @fragranceknowledge for PARFUMS de MARLY. Caption reads: [...] new luxury collection by Parfums de Marly....](https://images.od.modash.io/185b93dd515faa450138ae42f01a0042948d38c7)
![Instagram post by @fragranceknowledge for PARFUMS de MARLY. Caption reads: [...] and feminine leaning @parfumsdemarly....](https://images.od.modash.io/327126fb3025c613ab70a063a96e6feb4087af01)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PARFUMS de MARLY had the most influencer activity. 32.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (8.6%)
- United Kingdom (6.3%)
- India (4.7%)
PARFUMS de MARLY's influencer activity by market
Here is another example of PARFUMS de MARLY collaborating with an influencer in United States.
katie.one x PARFUMS de MARLY
PARFUMS de MARLY's influencer activity vs. related brands
PARFUMS de MARLY competes with The 7 Virtues and Ellis Brooklyn in the fragrance space where storytelling, scent profiles, and collector behavior drive purchase. These brands are frequently compared in creator ‘fragrance wardrobe’ reviews and recommendation content.
Total influencer content
PARFUMS de MARLY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 5.9k sponsored posts, significantly outpacing PARFUMS de MARLY (1.8k posts) and The 7 Virtues (1.4k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. Ellis Brooklyn has several times more total posts than PARFUMS de MARLY and The 7 Virtues.
By social platform
PARFUMS de MARLY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ellis Brooklyn leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Ellis Brooklyn at 3.7k, The 7 Virtues at 365, PARFUMS de MARLY at 13 posts. PARFUMS de MARLY's activity is particularly concentrated on Instagram. On TikTok, Ellis Brooklyn has several times more posts than PARFUMS de MARLY and The 7 Virtues.
By geographical market
PARFUMS de MARLY vs. related brands influencer activity (by country)
Estimated sponsored posts in PARFUMS de MARLY's top markets
Ellis Brooklyn has the highest estimated sponsored-post volume in United States (4k posts, 66.5%), United Kingdom (476 posts, 8%), Canada (321 posts, 5.4%), suggesting a North America focus, while PARFUMS de MARLY leads in Brazil with 153 posts (8.6%). Looking at United States specifically, the split is Ellis Brooklyn at 4k posts (66.5%), The 7 Virtues at 789 posts (57.1%), PARFUMS de MARLY at 585 posts (32.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- The 7 Virtues's Influencer Marketing Strategy
- Ellis Brooklyn's Influencer Marketing Strategy
- ISABEL MARANT's Influencer Marketing Strategy
- AG1's Influencer Marketing Strategy
- Embelleze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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