We analyzed 1.7k pieces of influencer content sponsored by PARFUMS de MARLY over the last 12 months.
This report breaks down where & how PARFUMS de MARLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PARFUMS de MARLY, see here: PARFUMS de MARLY influencers.
PARFUMS de MARLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PARFUMS de MARLY's influencer output appears relatively consistent throughout the year, averaging about 137 sponsored posts per month. October recorded the highest volume at 182 posts (33% above average), while February was the quietest at 94 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PARFUMS de MARLY's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PARFUMS de MARLY.
Here are 3 examples of PARFUMS de MARLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📩 damla@51digital.com
Collaboration metrics
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Influencer bio
💕Choose joy and spread positivity💕 💕🇬🇧🇮🇶Zaynab Loves Life🇮🇶🇬🇧💕
Collaboration metrics
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Influencer bio
Des conseils et astuces en mode Classique et lifestyle. Prenez un fauteuil, une boisson et respirez. C’est la maison qui régale. Abonnez-vous pour plus de facilité à me suivre.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers PARFUMS de MARLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 30.5% of partnerships featuring creators averaging 10K-50K views, PARFUMS de MARLY's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 26.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (402.6k avg views/post):
Influencer bio
📍California🐈⬛ . Contact 📩: mina@minazibayi.com ⬇️Shop my look’s here
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
Parfum-Enthusiast & Duft-Kritikerin Schaut auf meinem Youtube-Kanal "Leni's Scents" vorbei! Impressum: www.lenisscents.com 👇🏻 Neuestes Video
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 25 of them (2%) posted content for PARFUMS de MARLY in 3 or more separate calendar months. The most consistent partner is @vicckyalfa, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of PARFUMS de MARLY's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where PARFUMS de MARLY had the most influencer activity. 37.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of PARFUMS de MARLY collaborating with an influencer in United States.
PARFUMS de MARLY competes in prestige fragrance, where The 7 Virtues and Ellis Brooklyn are strong influencer-relevant peers for scent storytelling and discovery sets. All three attract fragrance enthusiasts through note breakdowns and lifestyle positioning.
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 5.5k sponsored posts, significantly outpacing PARFUMS de MARLY (1.7k posts) and The 7 Virtues (307 posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. Ellis Brooklyn has several times more total posts than PARFUMS de MARLY and The 7 Virtues.
Sponsored posts by platform
PARFUMS de MARLY leads on YouTube, while Ellis Brooklyn has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ellis Brooklyn at 3.6k, The 7 Virtues at 101, PARFUMS de MARLY at 11 posts. PARFUMS de MARLY's activity is particularly concentrated on Instagram. Ellis Brooklyn has several times more TikTok posts than PARFUMS de MARLY and The 7 Virtues.
Estimated sponsored posts in PARFUMS de MARLY's top markets
Ellis Brooklyn has the highest estimated sponsored-post volume in United States (3.7k posts, 67%), United Kingdom (460 posts, 8.4%), Canada (257 posts, 4.7%), suggesting a North America focus, while PARFUMS de MARLY leads in Brazil with 145 posts (8.7%). Looking at United States specifically, the split is Ellis Brooklyn at 3.7k posts (67%), PARFUMS de MARLY at 627 posts (37.7%), The 7 Virtues at 182 posts (59.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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