PARFUMS de MARLY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by PARFUMS de MARLY over the last 12 months.
This report breaks down where & how PARFUMS de MARLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PARFUMS de MARLY, see here: PARFUMS de MARLY influencers.
Influencer activity throughout the year
PARFUMS de MARLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PARFUMS de MARLY's influencer activity by month
Number of sponsored posts
PARFUMS de MARLY's influencer output appears relatively consistent throughout the year, averaging about 158 sponsored posts per month. April recorded the highest volume at 214 posts (35% above average), while December was the quietest at 106 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PARFUMS de MARLY's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (98.8%)
- YouTube: 12 posts (0.6%)
- TikTok: 12 posts (0.6%)
PARFUMS de MARLY's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for PARFUMS de MARLY.
Here are 3 examples of PARFUMS de MARLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
maralafontan x PARFUMS de MARLY
![Instagram post by @maralafontan for PARFUMS de MARLY. Caption reads: [...] la nouvelle fragrance solaire de....](https://images.od.modash.io/2564a2e01e409844cad1c1accef399607417ba45)
Influencer bio
Make Lemonade 🎤🍋 - soon
Collaboration metrics
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nidia.de.leon8 x PARFUMS de MARLY
Influencer bio
. @YesStyle COSRO15F88U. @medicube_official ambassador https://community.morphe.com/s/nidia.d @STYLEKOREAN NIDIA286 nidiayefra27@gmail.
Collaboration metrics
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MonsieurM7 x PARFUMS de MARLY
![YouTube post by @MonsieurM7 for PARFUMS de MARLY. Caption reads: [...] cuirée et subtilement épicée.....](https://images.od.modash.io/6f76bdba8b877afc3e2d7a4e828420ccf7cadf51)
Influencer bio
Des conseils et astuces en mode Classique et lifestyle. Prenez un fauteuil, une boisson et respirez. C’est la maison qui régale. Abonnez-vous pour plus de facilité à me suivre.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.8%
- Posts: 41.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PARFUMS de MARLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PARFUMS de MARLY's influencers average views (Instagram)
Based on each influencer's average views per post
PARFUMS de MARLY's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):
maxrusso.design x PARFUMS de MARLY
![Instagram post by @maxrusso.design for PARFUMS de MARLY. Caption reads: [...] everywhere. Lately, Greenley by Parfums de....](https://images.od.modash.io/6d719f9f68ef0da34f0341e84967ed0c1666ef09)
Influencer bio
Interiors • automotive • travel Based in Munich📍 Inquiries: info@maxrussodesign.com iPhone Presets ↓
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
lenisscents x PARFUMS de MARLY
![Instagram post by @lenisscents for PARFUMS de MARLY. Caption reads: [...] kein Geld geflossen) Heute: Parfums de Marly....](https://images.od.modash.io/b352dcb826c95845b70541277f69bdef56528514)
Influencer bio
Parfum-Enthusiast & Duft-Kritikerin Schaut auf meinem Youtube-Kanal "Leni's Scents" vorbei! Impressum: www.lenisscents.com 👇🏻 Neuestes Video
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PARFUMS de MARLY's repeat partnerships
Out of 1.4k unique influencers in our dataset, 20 of them (1%) posted content for PARFUMS de MARLY in 3 or more separate calendar months. The most consistent partner is @mowasmellsgood, who has collaborated across 9 months with 10 total posts.
Here are 2 examples of PARFUMS de MARLY's repeat influencer partnerships, with links to the sponsored content.
shes_lj_ x PARFUMS de MARLY
erdemosmann x PARFUMS de MARLY
![Instagram post by @erdemosmann for PARFUMS de MARLY. Caption reads: [...] Grand Soir 10. @parfumsdemarly Haltane....](https://images.od.modash.io/5af3aaaa452b8e91591e8520861c7aa6ada27ab8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PARFUMS de MARLY had the most influencer activity. 34.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (7.2%)
- United Kingdom (6.1%)
- India (4.5%)
PARFUMS de MARLY's influencer activity by market
Here is another example of PARFUMS de MARLY collaborating with an influencer in United States.
katie.one x PARFUMS de MARLY
PARFUMS de MARLY's influencer activity vs. related brands
PARFUMS de MARLY competes with The 7 Virtues and Ellis Brooklyn in prestige fragrance where storytelling and scent-profile education drive influencer interest. These are strong benchmarks for comparing creator-led discovery and sampling strategies.
Total influencer content
PARFUMS de MARLY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 4.8k sponsored posts, significantly outpacing PARFUMS de MARLY (1.9k posts) and The 7 Virtues (1k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.
By social platform
PARFUMS de MARLY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PARFUMS de MARLY leads on Instagram, while Ellis Brooklyn has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Ellis Brooklyn at 3.8k, PARFUMS de MARLY at 12, The 7 Virtues at 0 posts. PARFUMS de MARLY's activity is particularly concentrated on Instagram. Ellis Brooklyn has far more TikTok posts than PARFUMS de MARLY and The 7 Virtues.
By geographical market
PARFUMS de MARLY vs. related brands influencer activity (by country)
Estimated sponsored posts in PARFUMS de MARLY's top markets
Ellis Brooklyn has the highest estimated sponsored-post volume in United States (3.3k posts, 67.6%), United Kingdom (404 posts, 8.4%), Canada (216 posts, 4.5%), suggesting a North America focus, while PARFUMS de MARLY leads in Brazil with 139 posts (7.2%). Looking at United States specifically, the split is Ellis Brooklyn at 3.3k posts (67.6%), PARFUMS de MARLY at 664 posts (34.3%), The 7 Virtues at 575 posts (57.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- The 7 Virtues's Influencer Marketing Strategy
- Ellis Brooklyn's Influencer Marketing Strategy
- ISABEL MARANT's Influencer Marketing Strategy
- AG1's Influencer Marketing Strategy
- Embelleze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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