The Oodie Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 489 pieces of influencer content sponsored by The Oodie over the last 12 months.
This report breaks down where & how The Oodie invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Oodie, see here: The Oodie influencers.
Influencer activity throughout the year
The Oodie's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
The Oodie's influencer activity by month
Number of sponsored posts
The Oodie's sponsored post volume peaks in February with 91 posts, 122% higher than the monthly average of 41. January recorded the lowest activity at 7 posts, 83% below average.
The Oodie's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 358.3k, while January recorded the least at 14k. Across all tracked posts in the 12-month window, average views per post were 3.7k. Interestingly, the highest-view month (March) does not align with peak post volume (February), which could indicate performance differences across months. The top-performing tracked post, by @mrsmatangi, generated 274.1k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Oodie's sponsored influencer collaborations break down by social platform:
- Instagram: 341 posts (69.7%)
- TikTok: 129 posts (26.4%)
- YouTube: 19 posts (3.9%)
The Oodie's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The Oodie.
Here are 3 examples of The Oodie's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mrsmatangi x The Oodie
![Instagram post by @mrsmatangi for The Oodie. Caption reads: [...] MrsMatangi for a....](https://images.od.modash.io/a23b2c672c7f3ce83be1dea8318c615753eb55d0)
Influencer bio
Be kind ❤️Be humble 🌺 wifey to @havea_676 Mama of 4 queens 👑 Collab & Enquiries: lauren@ivytalentco.com.au PO BOX 851 Morayfield 4506 🤭
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
tianawadsworth x The Oodie
Influencer bio
welcome to my world ︵‿︵‿୨♡୧‿︵‿︵ contact.tianawadsworth@gmail.com @💗💓💘💞💓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ASMRJADE x The Oodie
Influencer bio
my subs say my asmr style is high quality casual lol🧸 °˖✧PR / SEND ME A LETTER✧˖° ASMR JADE PO Box 4279 Robina Town Centre QLD 4230 Australia 🤍My condition/journey: I got sick in Feb ‘20. After many surgeries I was diagnosed with Crohn's (Perianal) Disease in Nov ‘20. I started this as a form of self therapy, and to spread love and awareness. I've had 11 surgeries since Feb '20. I will try to keep my surgery count updated. UPDATE: From Jan ‘23 I was in clinical remission but from Nov '24 I am no longer in clinical remission and am working closely with my specialist to get back to it.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 69.2%
- Posts: 30.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers The Oodie are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The Oodie's influencers average views (Instagram)
Based on each influencer's average views per post
With 44.3% of partnerships featuring creators averaging 1K-5K views, The Oodie's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (11.1k avg views/post, 97.4k followers):
darran_petty x The Oodie
![Instagram post by @darran_petty for The Oodie. Caption reads: [...] @kazaa077 @jupiter_0.06
#oodie #theoodie....](https://images.od.modash.io/a163c1eaea7eb8efd65241076b39da0cef72a910)
Influencer bio
😎I made videos with Schwarzenegger 🎥Now I’m teaching how I did it 👾80’s baby🖕🏻90’s teen 📩darran@darranpetty.com 🥋Founder @trojan_academy
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post, 10.3k followers):
rachelfionag x The Oodie
Influencer bio
Actor/Dancer 🌟Rep’d by @timetoshineagencylondon 🌟BA(Hons)Acting graduate ‘25 @thescottishinstitute 🌟 Certified @acrobaticarts & BATD Dance Teacher
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The Oodie's repeat partnerships
Out of 346 unique influencers in our dataset, 19 of them (5%) posted content for The Oodie in 3 or more separate calendar months. The most consistent partner is @des_reviews, who has collaborated across 6 months with 11 total posts.
Here are 3 examples of The Oodie's repeat influencer partnerships, with links to the sponsored content.
des_reviews x The Oodie
![Instagram post by @des_reviews for The Oodie. Caption reads: [...] snuggles and cosy moments.
The Oodie itself....](https://images.od.modash.io/2b2ff58ab0f75b46c74095768f2b7e449a6600b8)
![Instagram post by @des_reviews for The Oodie. Caption reads: [...] for friends and family.
The Oodie, however,....](https://images.od.modash.io/4b60145213575b8e62ff08405fdc73fad4f79117)
![Instagram post by @des_reviews for The Oodie. Caption reads: [...] for friends and family.
The Oodie, however,....](https://images.od.modash.io/0158f04fb54d8f716446b2790cb5d8bbf39f7694)
ugc_gloss x The Oodie
![TikTok post by @ugc_gloss for The Oodie. Caption reads: The Oodie 15-20% off with code: [...].](https://images.od.modash.io/792fd375e4a040c8b4ef7e0572b3b38d5112787e)
![TikTok post by @ugc_gloss for The Oodie. Caption reads: [...] all Long Puffer Jackets at The Oodie — only....](https://images.od.modash.io/510661bdd51611e4f9e82ebd26beeba5ffd3b8ba)
ugc_gloss x The Oodie
![Instagram post by @ugc_gloss for The Oodie. Caption reads: [...] you’ll thank me later 😉
#TheOodie....](https://images.od.modash.io/b5cdf788d8cac96f00be048240a3a6e35673aaee)
![Instagram post by @ugc_gloss for The Oodie. Caption reads: [...] #DiscountCode #AutumnVibes #theoodie....](https://images.od.modash.io/8a9c0aa1f816e759ab3ad185ddd2242adae69b9e)
![Instagram post by @ugc_gloss for The Oodie. Caption reads: [...] with my code: UGCGLOSS 🤑
The Oodie is a....](https://images.od.modash.io/3e7a10c9632691b6fc894940300a87c30c52cb29)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The Oodie had the most influencer activity. 32.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (28.8%)
- Australia (18.2%)
- Canada (4.4%)
The Oodie's influencer activity by market
Here is another example of The Oodie collaborating with an influencer in United States.
ledpaintsoup x The Oodie
The Oodie's influencer activity vs. related brands
Vessi and Bombas are both DTC apparel brands that compete for similar comfort-focused, cozy wardrobe spend and rely heavily on social/influencer marketing. Like The Oodie, they sell premium-feeling basics with strong gifting and lifestyle positioning.
Total influencer content
The Oodie vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bombas leads with 861 sponsored posts, significantly outpacing Vessi (660 posts) and The Oodie (489 posts). Across all three brands, the average volume is 670 posts, suggesting moderate but consistent investment.
By social platform
The Oodie vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Vessi leads on Instagram and YouTube and Bombas leads on TikTok. The gap is most notable on TikTok, with Bombas at 243, The Oodie at 129, Vessi at 4 posts. On TikTok, Vessi has far fewer posts than The Oodie and Bombas, while on YouTube The Oodie has far fewer posts than Vessi and Bombas.
By geographical market
The Oodie vs. related brands influencer activity (by country)
Estimated sponsored posts in The Oodie's top markets
Bombas leads in United States with 679 posts (78.9%), while The Oodie has the highest estimated sponsored-post volume in United Kingdom (141 posts, 28.8%), Australia (89 posts, 18.2%), while Vessi leads in Canada with 116 posts (17.6%). Looking at United States specifically, the split is Bombas at 679 posts (78.9%), Vessi at 414 posts (62.8%), The Oodie at 158 posts (32.3%). The Oodie's strength in United Kingdom may indicate a home-market focus, while Vessi shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.