May 12, 2026

The Oodie Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.0k pieces of influencer content sponsored by The Oodie over the last 12 months.

This report breaks down where & how The Oodie invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with The Oodie, see here: The Oodie influencers.

Influencer activity throughout the year

The Oodie's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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The Oodie's influencer activity by month

Number of sponsored posts

114May'25124Jun'25109Jul'2596Aug'2598Sep'25173Oct'25160Nov'2589Dec'2538Jan'2617Feb'2618Mar'266Apr'26

The Oodie's sponsored post volume appears to trend upward over the 12-month period, rising from 38 posts in January to 89 in December. The peak month, October, reached 173 posts, 99% higher than the monthly average of 87.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Oodie's sponsored influencer collaborations break down by social platform:

  • Instagram: 516 posts (49.5%)
  • TikTok: 300 posts (28.8%)
  • YouTube: 226 posts (21.7%)
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The Oodie's influencer activity by platform

Share of sponsored content by social network

516Instagram300TikTok226YouTube

Instagram influencer marketing is a clear focus for The Oodie.

Here are 3 examples of The Oodie's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

tianaawadsworthh x The Oodie

tianaawadsworthh
@tianaawadsworthh
10 Jul, 25
42.4k
667
[...] winter 🥰🥰 DISCOUNT CODE: TIANA20 #theoodie #explore #loveyou #explorepage [...]

Influencer bio

welcome to my world 80k + on TikTok

Collaboration metrics

Post views42.4k
Post EMV $1.3k

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dhen.mua x The Oodie

dhen.mua
@dhen.mua
17 Aug, 25
80.2k
607
[...] “DANIELLE41670”. Always been a fan of @The Oodie and their fun prints, but a pure [...]

Influencer bio

PR dhenmua@gmail.com Singapore Masterclasses May '26 Art. Stories. Obsessions.

Collaboration metrics

Post views80.2k
Post EMV $1.6k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ASMRJADE x The Oodie

ASMRJADE
@ASMRJADE
04 May, 25
131.6k
4k
ASMR tapping around my house 🤍 | Whispered intro 🌹 Thanks, Rose Forever, for gifting me this bloom harmony bouquet. As you all already know, I absolutely adore Rose Forever as a brand. Shop their Mother's Day sale and save some money using my code JADE20MD Rose Forever Shop: Subscribe: / @asmrjade | Double check you've enabled ALL push notifications I upload 4 times a week so watch the latest videos here: / @asmrjade 🌸🌸🌸 Need more of me? Join our member family for: ☆ 3 exclusive videos per month (+ access to channel member videos that have already been uploaded) ☆ the CUTEST custom emojis that I made for you to use in my comment section ☆ custom badges that I made next to your name on my channel ☆ member exclusive voting polls, statuses, and photos ☆ discounts on custom videos when customs are open ☆ 🩷 TAP 🩷 this link to become a member: / @asmrjade ☆ Pricing is low because life is SO expensive and most of you are students ILY. 🌸🌸🌸 Find me here! ASMR TikTok: / asmrjade_yt ASMR Instagram: / asmrjade_yt Personal Instagram: / jadescarbor °˖✧PR / SEND ME A LETTER✧˖° ASMR JADE PO Box 4279 Robina Town Centre QLD 4230 Australia About ASMR Jade: I just really love ASMR. I have Crohn's Disease too so I talk about that quite a bit on my ASMR YouTube channel. Subscribe & let me help you relax! Some cheeky discount codes for my favourite brands I actually use: ☆ JADE for 10% off Supple Skin Co → ☆ ASMRJADE for 15% off Oodie → ☆ ASMRJADE for 15% off Flower Knows → ☆ Shop Razer Products (affiliate) → #ASMR #asmrjade

Influencer bio

my subs say my asmr style is high quality casual lol🧸 °˖✧PR / SEND ME A LETTER✧˖° ASMR JADE PO Box 4279 Robina Town Centre QLD 4230 Australia 🤍My condition/journey: I got sick in Feb ‘20. After many surgeries I was diagnosed with Crohn's (Perianal) Disease in Nov ‘20. I started this as a form of self therapy, and to spread love and awareness. I've had 11 surgeries since Feb '20. I will try to keep my surgery count updated. UPDATE: From Jan ‘23 I was in clinical remission but from Nov '24 I am no longer in clinical remission and am working closely with my specialist to get back to it.

Collaboration metrics

Post views131.6k
Post EMV $4.4k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Reels: 77.7%
  • Posts: 22.3%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers The Oodie are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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The Oodie's influencers average views (Instagram)

Based on each influencer's average views per post

<1K20.0%
1K-5K42.9%
5K-10K14.3%
10K-50K16.3%
50K-100K4.1%
100K-500K1.6%
500K+0.8%

With 42.9% of partnerships featuring creators averaging 1K-5K views, The Oodie's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (27.3k avg views/post):

darran_petty x The Oodie

darran_petty
@darran_petty
09 Jul, 25
14.1k
502
[...] @kazaa077 @jupiter_0.06 #oodie #theoodie #joke #joking #jokes #jokeoftheday #lol [...]

Influencer bio

😎I made videos with Schwarzenegger 🎥Now I’m teaching how I did it 👾80’s baby🖕🏻90’s teen 📩darran@darranpetty.com 🥋Founder @trojan_academy

Collaboration metrics

Post views14.1k
Post EMV $474

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.0k avg views/post):

helenehill x The Oodie

helenehill
@helenehill
01 Oct, 25
6.7k
221
I know I’ve said it before, but an everything showering is the most EXHAUSTING thing ever especially whilst being chronically ill. I normally need a full pep talk, snacks for afterwards and a good show on to keep me motivated. I am also so excited to announce I’m officially working with one of my favourite pj brands @the_oodie who I know you’ve seen me rave about before. What a serious dream come true!!! Use my code below to save 15% off your order or you can shop through the link in my bio and thanks again oodie for gifting me this beautiful robe! HELENE15 for 15% OFF OODIE A big thank you to my followers and community as without you this wouldn’t be possible 💖💖 #oodie #chronicillnessawareness #chronicillness #spoonie #womenshealth #disability #gifted #ad

Influencer bio

🍒 @zebedeetalent 🎙️ @spooniediariespodcast 💛 Sharing my life with chronic illness 🥄 The Spoonie Society 💌 australia@zebedeetalent.com

Collaboration metrics

Post views6.7k
Post EMV $224

Get a free trial to find more data on influencer audiences, performance, and collaborations.

The Oodie's repeat partnerships

Out of 540 unique influencers in our dataset, 26 of them (5%) posted content for The Oodie in 3 or more separate calendar months. The most consistent partner is @WhimsyPsyche, who has collaborated across 12 months with 109 total posts. @WhimsyPsyche alone accounts for 10% of all tracked sponsored content.

Here are 3 examples of The Oodie's repeat influencer partnerships, with links to the sponsored content.

WhimsyPsyche x The Oodie

WhimsyPsyche
@WhimsyPsyche
06 May, 25
27.3k
1.3k
If you haven't seen my GTA V playthrough, here it is: • GRAND THEFT AUTO V Here is my reaction to the first trailer: • This looks INCREDIBLE! | Grand Theft Auto ... Chapters 0:00 intro 1:22 reaction MY OTHER CHANNELS: ✫ Past Streams YouTube Channel → / @whimsicalarchive ✫ Movies & TV series Reaction Channel → / @whimcinema ________________________________________________________________ | SOCIALS | 🌳 Linktree → 💜 Twitch → / whimsypsyche 📸 Instagram → / whimsy.psyche 💬 Discord → / discord 👀 TikTok → / whimsypsyche 🐦 Twitter → / whimsypsyche 🎁 Throne wishlist → 💲 If you want to financially support me directly → | DON’T BE SHY! | ❤️ Subscribe, like and/or comment! I love responding to comments! 📍 Get 24h early access on ALL videos (except Premieres) and unlock fun emotes and other perks here: / @whimsypsyche Note: be careful to choose the appropriate tier for what you want, read the perks carefully! 💫SHOUT-OUT TO THE MEMBERSHIP FAM💫 Thank you so much to all the members financially supporting the channel! There are so many of you now that it's impossible for me to name you all in the description box, which is crazy! I'm very grateful 🥰 | PARTNERSHIPS | HexGaming : Looking for a new custom controller? HexGaming lets you customize everything from the look to the buttons you can use! Get one here and use code WHIMSY at checkout for 10% off your order 🎮 I have two: a PS5 Phantom in 'vision white' with hall effect, and a PS5 Rival controller with the 'chameleon purple blue' color and I love them so much! Oodie : Interested in the most comfortable piece of clothing you'll ever own? Oodie makes a hybrid between a oversized hoodie and a blanket. You can get yours here and use code WHIMSYPSYCHE at checkout for 35$/€ off your order! | WHAT I USED TO MAKE THIS VIDEO | Headphones → Camera → Lens → Camera capture device → Mic → with and Lights → + (front), and two soft boxes by Neewer (for the green screen if used) Gaming chair → Secretlab Titan Evo 2022 Game capture card → Green screen → Recording software → OBS studio Editing software → Davinci Resolve ________________________________ Intro video based on: cottonbro from Pexels Outro video based on: StockSnap from Pixabay #GTA6trailer #GTAVI #GTA6 #GTA6reaction #GTAVIreaction #GrandTheftAuto6
WhimsyPsyche
@WhimsyPsyche
31 May, 25
21.6k
1.1k
Welcome to my first ever playthrough of Metal Gear Solid V: The Phantom Pain ❤️ For the past few months, I've been playing through the Metal Gear series for the first time and absolutely fell in love with them all! This is going to be a thorough playthrough with lots of talks about the characters and what I think of them, my own theories on the story and so on, so if you're interested in that, subscribe for more and like the videos if you enjoy! It helps a lot with growing the channel ❤️ ALL MY MGS FIRST PLAYTHROUGHS PLAYLISTS: Metal Gear Solid (1998) → • METAL GEAR SOLID (1998) Metal Gear Solid 2: Sons of Liberty → • METAL GEAR SOLID 2: SONS OF LIBERTY Metal Gear Solid 3: Snake Eater → • METAL GEAR SOLID 3: SNAKE EATER Metal Gear Solid 4: Guns of the Patriots → • METAL GEAR SOLID 4: GUNS OF THE PATRIOTS Metal Gear Rising: Revengeance → • METAL GEAR RISING: REVENGEANCE Metal Gear Solid: Portable Ops (cutscenes reaction only) → • METAL GEAR SOLID: PORTABLE OPS (ALL CUTSCE... Metal Gear Solid: Peace Walker → • METAL GEAR SOLID: PEACE WALKER Metal Gear Solid: Ground Zeroes → • METAL GEAR SOLID V: GROUND ZEROES And this current playthrough's playlist → • METAL GEAR SOLID V: THE PHANTOM PAIN Chapters 0:00 intro / cosplay presentation 5:07 theories 14:22 tapes (Paz's diaries) 22:55 Episode 46 - Truth: The Man Who Sold The World 1:30:16 credits / thoughts 1:43:08 post-credits 1:49:15 more tapes 1:59:43 what's next / my thoughts, review & ranking 2:28:25 outro Edited by Eric from ‪@EricSarahLevelUp‬ MY OTHER CHANNELS: ✫ Past Streams YouTube Channel → / @whimsicalarchive ✫ Movies & TV series Reaction Channel → / @whimcinema ________________________________________________________________ | SOCIALS | 🌳 Linktree → 💜 Twitch → / whimsypsyche 📸 Instagram → / whimsy.psyche 💬 Discord → / discord 👀 TikTok → / whimsypsyche 🐦 Twitter → / whimsypsyche 🎁 Throne wishlist → 💲 If you want to financially support me directly → | DON’T BE SHY! | ❤️ Subscribe, like and/or comment! I love responding to comments! 📍 Get 24h early access on ALL videos (except Premieres) and unlock fun emotes and other perks here: / @whimsypsyche Note: be careful to choose the appropriate tier for what you want, read the perks carefully! 💫SHOUT-OUT TO THE MEMBERSHIP FAM💫 Thank you so much to all the members financially supporting the channel! There are so many of you now that it's impossible for me to name you all in the description box, which is crazy! I'm very grateful 🥰 | PARTNERSHIPS | HexGaming : Looking for a new custom controller? HexGaming lets you customize everything from the look to the buttons you can use! Get one here and use code WHIMSY at checkout for 10% off your order 🎮 I have two: a PS5 Phantom in 'vision white' with hall effect, and a PS5 Rival controller with the 'chameleon purple blue' color and I love them so much! Oodie : Interested in the most comfortable piece of clothing you'll ever own? Oodie makes a hybrid between a oversized hoodie and a blanket. You can get yours here and use code WHIMSYPSYCHE at checkout for 35$/€ off your order! | WHAT I USED TO MAKE THIS VIDEO | Headphones → Camera → Lens → Camera capture device → Mic → with and Lights → + (front), and two soft boxes by Neewer (for the green screen if used) Gaming chair → Secretlab Titan Evo 2022 Game capture card → Green screen → Recording software → OBS studio Editing software → Davinci Resolve ________________________________ Intro video based on: cottonbro from Pexels Outro video based on: StockSnap from Pixabay #firstplaythrough #letsplay #metalgearsolidv #mgsv #thephantompain #mgsvending #kazuhiramiller #cosplay #kazcosplay
WhimsyPsyche
@WhimsyPsyche
02 Jan, 26
10.4k
735
Welcome to my first playthrough of Halo: Reach! I have just finished playing Halo 1-2-3-ODST for the first time and loved them, so I'm very excited to continue with this franchise. This will be a thorough playthrough with a focus on the lore, the characters, my own theories on the story and so on, so if you're interested in that, subscribe for more and like the videos if you enjoy! It helps a lot with growing the channel 💚 ALL MY HALO FIRST PLAYTHROUGH PLAYLISTS Halo: Combat Evolved → • HALO: COMBAT EVOLVED ANNIVERSARY Halo 2: Anniversary → • HALO 2: ANNIVERSARY Halo 3 marketing campaign → • HALO 3 MARKETING is so touching 😭 | Traile... Halo 3 → • HALO 3 Halo 3: ODST → • HALO 3: ODST Halo: Reach → • HALO: REACH Chapters 0:00 intro 2:26 Pillar of Autumn 42:37 Epilogue 43:49 Lone Wolf 49:41 my review of the game 52:44 what's next 54:18 thoughts & outro Edited by Eric from ‪@EricSarahLevelUp‬ MY OTHER CHANNELS: ✫ Livestreams channel → / @whimsicalarchive ✫ Movies & TV Series Reaction channel → / @whimcinema ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ | SOCIALS | 🌳 Linktree → 💜 Twitch → / whimsypsyche 📸 Instagram → / whimsy.psyche 💬 Discord → / discord 👀 TikTok → / whimsypsyche 🐦 Twitter → / whimsypsyche 🎁 Throne wishlist → 💲 If you want to financially support me directly → | DON’T BE SHY! | ❤️ Subscribe, like and/or comment! I love responding to comments! 📍 Get 24h early access on ALL videos (except Premieres) and unlock fun emotes and other perks here: / @whimsypsyche Note: be careful to choose the appropriate tier for what you want, read the perks carefully! 💫SHOUT-OUT TO THE MEMBERSHIP FAM💫 Thank you so much to all the members financially supporting the channel! There are so many of you now that it's impossible for me to name you all in the description box, which is crazy! I'm very grateful 🥰 | PARTNERSHIPS | HexGaming : Looking for a new custom controller? HexGaming lets you customize everything from the look to the buttons you can use! Get one here and use code WHIMSY at checkout for 10% off your order 🎮 I have two: a PS5 Phantom in 'vision white' with hall effect, and a PS5 Rival controller with the 'chameleon purple blue' color and I love them so much! FiGGYZ : If you like collectibles, I highly suggest looking into FiGGYZ magnetic pixel art! They have characters from various gaming franchises including Metal Gear Solid, Street Fighter, Sonic, Castlevania, and so many more! These premium collectibles are beyond cute, and won't take much shelf space. Get yours here and use my code WHIMSYPSYCHE at checkout for 5% off your order of over 50$! Oodie : Interested in the most comfortable piece of clothing you'll ever own? Oodie makes a hybrid between a oversized hoodie and a blanket. You can get yours here and use code WHIMSYPSYCHE at checkout for 35$/€ off your order! | WHAT I USED TO MAKE THIS VIDEO | Headphones → Camera → Lens → Camera capture device → Mic → with and Lights → + (front), and two soft boxes by Neewer (for the green screen if used) Gaming chair → Secretlab Titan Evo 2022 Game capture card → Green screen → Recording software → OBS studio Editing software → Davinci Resolve ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Intro video based on: cottonbro from Pexels Outro video based on: StockSnap from Pixabay #firstplaythrough #letsplay #halo #haloreach #masterchiefcollection

des_reviews x The Oodie

des_reviews
@des_reviews
17 Nov, 25
405
32
Onesie A Heartfelt Gift This onesie is such a thoughtful gift, suitable for this time of year, keeping me warm, comfortable and cosy from head to toe I love the light colour and the avocado pattern. I love to snuggle into its softness. It is easy to put on thanks to the front zip There is a rear access with elastic toggles for convenience A large front pocket to store essentials The oversized Sherpa fleece-lined hood adds extra warmth The onesie is made of the famous ToastyTek™ Fleece Flannel (100% Polyester), with a brushed lining. ToastyTek™ fleece has an ultra-fine micro thread, so it feels irresistibly soft to touch. The brushed lining feels really warm, comfortable, and cosy. Check Oodie’s website for gifting inspiration and promotions For an extra 15% discount, please use my affiliate link @the_oodie #OodieSquad #PerfectPresent #brandambassador #ad #capcut
des_reviews
@des_reviews
21 Jun, 25
350
31
[...] Team Leader My new buy from TheOodie.co.uk is this large oversized [...]
des_reviews
@des_reviews
21 Nov, 25
311
33
[...] for friends and family. The Oodie, however, makes gifting so [...]

alfredinho.carreira x The Oodie

alfredinho.carreira
@alfredinho.carreira
27 Oct, 25
3.9k
125
Watch until the end 😂😂 🙌🏾 @the_oodie “Get 15% off your order with my code “Carreira3” What are you waiting for? You can look this dope too 🤓🔥🔥 #oodiesquad #oodieuk #oodie #outdoorjacket #premierleague #footballcoach #sundayleaguefootball
alfredinho.carreira
@alfredinho.carreira
03 Dec, 25
1.8k
157
Loving my new Oodie Sleep Tee 🔥 Link 🔗 in my bio, Use my code “Carreira3” @the_oodie #oodie #oodiesquad #perfectpresent #oodiesleeptee #sleeptee #pyjamas #oversizedtees
alfredinho.carreira
@alfredinho.carreira
28 Nov, 25
1.6k
86
“Get 15% off your order with my code “Carreira3” link 🔗 in my bio. @the_oodie What are you waiting for go go go 🔥🔥 #oodiesquad #oodieuk #oodie #outdoorjacket #perfectpresent #blackfridaydeals

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where The Oodie had the most influencer activity. 32.8% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • United Kingdom (30.2%)
  • Australia (18%)
  • Canada (3.9%)
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The Oodie's influencer activity by market

United States32.8%
United Kingdom30.2%
Australia18.0%
Canada3.9%
India3.3%
Other11.8%

Here is another example of The Oodie collaborating with an influencer in United States.

JBroAlsoDraws x The Oodie

JBroAlsoDraws
@JBroAlsoDraws
07 Sep, 25
128.9k
3.3k
[...] Link: respawnproducts.sjv.io/mOZAjX ✨The Oodie✨ Code: JBROALSODRAWS for 15% off [...]

The Oodie's influencer activity vs. related brands

The Oodie competes in comfort-first, cozy-at-home apparel with Comfrt and adjacent sleep/loungewear gifting from Blissy. All three thrive on relatable lifestyle UGC, seasonal drops, and comfort-focused creator reviews.

Total influencer content

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The Oodie vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

The Oodie
Comfrt
Blissy
1.0k57.8k2.4k

Comfrt leads with 57.8k sponsored posts, significantly outpacing Blissy (2.4k posts) and The Oodie (1k posts). Across all three brands, the average volume is 20.4k posts, indicating mature, scaled influencer programs. Comfrt has far more total posts than The Oodie and Blissy.

By social platform

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The Oodie vs. related brands influencer activity (by social platform)

Sponsored posts by platform

The Oodie
Comfrt
Blissy
5161.1k030056.6k2.3k226598InstagramTikTokYouTube

The Oodie leads on YouTube, while Comfrt has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Comfrt at 56.6k, Blissy at 2.3k, The Oodie at 300 posts. Comfrt's activity is particularly concentrated on TikTok. Comfrt has far more TikTok posts than The Oodie and Blissy.

By geographical market

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The Oodie vs. related brands influencer activity (by country)

Estimated sponsored posts in The Oodie's top markets

The Oodie
Comfrt
Blissy
34248.6k1.8k3151.7k170188075United StatesUnited KingdomAustralia

Comfrt has the highest estimated sponsored-post volume in United States (49k posts, 84.2%), Brazil (1.8k posts, 3.1%), United Kingdom (1.7k posts, 3%), while The Oodie leads in Australia with 188 posts (18%), while Blissy leads in Canada with 187 posts (7.7%). Looking at United States specifically, the split is Comfrt at 49k posts (84.2%), Blissy at 1.8k posts (72%), The Oodie at 342 posts (32.8%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

FAQ
Frequently asked questions
What type of influencer content does The Oodie sponsor most?
The Oodie's top social channel for sponsored influencer content is Instagram (49.5% of their total content). On Instagram, Reels are their most-sponsored format, accounting for the majority of their sponsored Instagram content.
Do The Oodie use discount codes in their influencer collabs?
Yes, there are at least some influencer posts sponsored by The Oodie that contain discount codes. Here is one example, where "AMYLIEN" is visible in the caption.
Which influencers does The Oodie collaborate with?
Some of The Oodie's recent partnerships include @WhimsyPsyche, @ASMRJADE, @JBroAlsoDraws, @darran_petty, @lifewithcoachneilio. You can see list of The Oodie influencers here.

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