The Oodie Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 853 pieces of influencer content sponsored by The Oodie over the last 12 months.
This report breaks down where & how The Oodie invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
P.S. for a simple list of influencers who have collaborated with The Oodie, see here: The Oodie influencers.
Influencer activity throughout the year
The Oodie's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
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The Oodie's influencer activity by month
Number of sponsored posts
The Oodie's sponsored post volume appears to trend upward over the 12-month period, rising from 44 posts in January to 80 in December. The peak month, October, reached 184 posts, 159% higher than the monthly average of 71.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Oodie's sponsored influencer collaborations break down by social platform:
For their top social platform (Instagram), here is a breakdown of the type of influencers The Oodie are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
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The Oodie's influencers average views (Instagram)
Based on each influencer's average views per post
<1K24.3%
1K-5K40.1%
5K-10K14.1%
10K-50K17.5%
50K-100K2.8%
100K-500K1.1%
With 40.1% of partnerships featuring creators averaging 1K-5K views, The Oodie's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (9.0k avg views/post):
helenehill x The Oodie
helenehill
@helenehill
01 Oct, 25
6.7k
221
I know I’ve said it before, but an everything showering is the most EXHAUSTING thing ever especially whilst being chronically ill. I normally need a full pep talk, snacks for afterwards and a good show on to keep me motivated. I am also so excited to announce I’m officially working with one of my favourite pj brands @the_oodie who I know you’ve seen me rave about before. What a serious dream come true!!! Use my code below to save 15% off your order or you can shop through the link in my bio and thanks again oodie for gifting me this beautiful robe! HELENE15 for 15% OFF OODIE A big thank you to my followers and community as without you this wouldn’t be possible 💖💖 #oodie #chronicillnessawareness #chronicillness #spoonie #womenshealth #disability #gifted #ad
Influencer bio
🍒 @zebedeetalent
🎙️ @spooniediariespodcast
💛 Sharing my life with chronic illness
🥄 The Spoonie Society
💌 australia@zebedeetalent.com
Collaboration metrics
Post views6.7k
Post EMV $224
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And here is another example with a smaller creator on Instagram (4.0k avg views/post):
serenityyou x The Oodie
serenityyou
@serenityyou
24 Sep, 25
6.5k
441
[...] SERENITY To get 15% off your order. www.theoodie.co.uk/serenity And let me know in the [...]
Influencer bio
Family, Lifestyle & Wellbeing #blogger
👱♂️👱♀️👱♂️Mum to 3 teens
☕️tea and 🍰cake lover
📚Bookworm @teaandbooklover
Collaboration metrics
Post views6.5k
Post EMV $239
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The Oodie's repeat partnerships
Out of 393 unique influencers in our dataset, 22 of them (6%) posted content for The Oodie in 3 or more separate calendar months. The most consistent partner is @ASMRJADE, who has collaborated across 11 months with 102 total posts. @ASMRJADE alone accounts for 12% of all tracked sponsored content.
Here are 3 examples of The Oodie's repeat influencer partnerships, with links to the sponsored content.
ASMRJADE x The Oodie
ASMRJADE
@ASMRJADE
17 Jun, 26
76.6k
2.8k
Go to or use code ASMRJADE at checkout to get 4 extra months of Surfshark VPN! 2 Hours of Ear to Ear ASMR with the Tascam, 3DIO, Zoom, Neumann, Rodes, and Blue Yeti microphones! Subscribe: | Double check you've enabled ALL push notifications I upload 4 times a week so watch the latest videos here: 🌸🌸🌸 Need more of me? Join our member family for: ☆ 3 exclusive videos per month (+ access to channel member videos that have already been uploaded) ☆ the CUTEST custom emojis that I made for you to use in my comment section ☆ custom badges that I made next to your name on my channel ☆ member exclusive voting polls, statuses, and photos ☆ discounts on custom videos when customs are open ☆ 🩷 TAP 🩷 this link to become a member: ☆ Pricing is low because life is SO expensive and most of you are students ILY. 🌸🌸🌸 TIMESTAMPS 0:00 Neumann KU100 2:00 Blue Yeti x2 (Surfshark VPN) 4:36 Neumann KU100 22:07 Rode NT1 42:32 Tascam DR-05X 1:03:56 3DIO 1:24:16 Blue Yeti x2 1:45:01 Zoom H6essential 2:05:42 Rode NT55 (pencil) 2:26:49 Tascam DR-05X Find me here: Contact: partnerships@whitenoisestudios.co °˖✧PR / SEND ME A LETTER✧˖° ASMR JADE PO Box 4279 Robina Town Centre QLD 4230 Australia About ASMR Jade: I just really love ASMR. I have Crohn's Disease too so I talk about that quite a bit on my ASMR YouTube channel. Subscribe & let me help you relax! Some cheeky discount codes for my favourite brands I actually use: ☆ ASMRJADE for 10% off The Marshmallow Co (affiliate) → ☆ ASMRJADE for 10% off Bak'd Crystal Candy (affiliate) → ☆ ASMRJADE for 10% off MellowSquish | Taba Squishies (affiliate) → ☆ JADE for 10% off Supple Skin Co → ☆ Shop 20% off Oodie (affiliate) → ☆ ASMRJADE for 5% off Flower Knows → ☆ Shop Razer Products (affiliate) → ☆ Shop WHITENOISE (affiliate) → ☆ ASMRJADE_YT for 10% off PLOUISE (affiliate) → #ASMR #asmrjade
ASMRJADE
@ASMRJADE
21 Jun, 26
44.7k
1.5k
1 Hour of ASMR with... Mouth Sounds (No Looping) Subscribe: | Double check you've enabled ALL push notifications I upload 4 times a week so watch the latest videos here: 🌸🌸🌸 Need more of me? Join our member family for: ☆ 3 exclusive videos per month (+ access to channel member videos that have already been uploaded) ☆ the CUTEST custom emojis that I made for you to use in my comment section ☆ custom badges that I made next to your name on my channel ☆ member exclusive voting polls, statuses, and photos ☆ discounts on custom videos when customs are open ☆ 🩷 TAP 🩷 this link to become a member: ☆ Pricing is low because life is SO expensive and most of you are students ILY. 🌸🌸🌸 Find me here: Contact: partnerships@whitenoisestudios.co °˖✧PR / SEND ME A LETTER✧˖° ASMR JADE PO Box 4279 Robina Town Centre QLD 4230 Australia About ASMR Jade: I just really love ASMR. I have Crohn's Disease too so I talk about that quite a bit on my ASMR YouTube channel. Subscribe & let me help you relax! Some cheeky discount codes for my favourite brands I actually use: ☆ ASMRJADE for 10% off The Marshmallow Co (affiliate) → ☆ ASMRJADE for 10% off Bak'd Crystal Candy (affiliate) → ☆ ASMRJADE for 10% off MellowSquish | Taba Squishies (affiliate) → ☆ JADE for 10% off Supple Skin Co → ☆ Shop 20% off Oodie (affiliate) → ☆ ASMRJADE for 5% off Flower Knows → ☆ Shop Razer Products (affiliate) → ☆ Shop WHITENOISE (affiliate) → ☆ ASMRJADE_YT for 10% off PLOUISE (affiliate) → #ASMR #asmrjade
ASMRJADE
@ASMRJADE
14 Jun, 26
18.6k
1.3k
ASMR on my MacBook Neo ☆ lofi, razer microphone, textured scratching...PSA ITS MY BIRTHDAY TOMORROW!!! TODAY IS LITERALLY MY LAST DAY OF BEING 27 AND TOMORROW I WILL BE 28 OMG Subscribe: | Double check you've enabled ALL push notifications I upload 4 times a week so watch the latest videos here: 🌸🌸🌸 Need more of me? Join our member family for: ☆ 3 exclusive videos per month (+ access to channel member videos that have already been uploaded) ☆ the CUTEST custom emojis that I made for you to use in my comment section ☆ custom badges that I made next to your name on my channel ☆ member exclusive voting polls, statuses, and photos ☆ discounts on custom videos when customs are open ☆ 🩷 TAP 🩷 this link to become a member: ☆ Pricing is low because life is SO expensive and most of you are students ILY. 🌸🌸🌸 Find me here: Contact: partnerships@whitenoisestudios.co °˖✧PR / SEND ME A LETTER✧˖° ASMR JADE PO Box 4279 Robina Town Centre QLD 4230 Australia About ASMR Jade: I just really love ASMR. I have Crohn's Disease too so I talk about that quite a bit on my ASMR YouTube channel. Subscribe & let me help you relax! Some cheeky discount codes for my favourite brands I actually use: ☆ ASMRJADE for 10% off The Marshmallow Co (affiliate) → ☆ ASMRJADE for 10% off Bak'd Crystal Candy (affiliate) → ☆ ASMRJADE for 10% off MellowSquish | Taba Squishies (affiliate) → ☆ JADE for 10% off Supple Skin Co → ☆ Shop 20% off Oodie (affiliate) → ☆ ASMRJADE for 15% off Flower Knows → ☆ Shop Razer Products (affiliate) → ☆ Shop WHITENOISE (affiliate) → ☆ ASMRJADE_YT for 10% off PLOUISE (affiliate) → #ASMR #asmrjade
WhimsyPsyche x The Oodie
WhimsyPsyche
@WhimsyPsyche
16 Sep, 25
8.7k
474
Welcome to my first ever playthrough of Uncharted 4: A Thief's End! I fell absolutely in love with the first three games, so I'm very excited to continue playing this franchise! This will be a thorough playthrough (pre-recorded, not streamed) with lots of talks about the characters and what I think of them, my own theories on the story and so on, so if you're interested in that, subscribe for more and like the videos if you enjoy! It helps a lot with growing the channel ❤️ Uncharted: Drake's Fortune first playthrough → • UNCHARTED: DRAKE'S FORTUNE Uncharted 2: Among Thieves → • UNCHARTED 2: AMONG THIEVES Uncharted 3: Drake's Deception → • UNCHARTED 3: DRAKE'S DECEPTION Chapters 0:00 intro 0:51 Chapter 10: The Twelve Towers 51:58 Chapter 11: Hidden in Plain Sight 2:02:31 Chapter 12: At Sea 2:04:59 thoughts & outro Edited by Eric from @EricSarahLevelUp MY OTHER CHANNELS: ✫ Past Streams Channel → / @whimsicalarchive ✫ Movies & TV Series Reaction Channel → / @whimcinema ________________________________________________________________ | SOCIALS | 🌳 Linktree → 💜 Twitch → / whimsypsyche 📸 Instagram → / whimsy.psyche 💬 Discord → / discord 👀 TikTok → / whimsypsyche 🐦 Twitter → / whimsypsyche 🎁 Throne wishlist → 💲 If you want to financially support me directly → | DON’T BE SHY! | ❤️ Subscribe, like and/or comment! I love responding to comments! 📍 Get 24h early access on ALL videos (except Premieres) and unlock fun emotes and other perks here: / @whimsypsyche Note: be careful to choose the appropriate tier for what you want, read the perks carefully! 💫SHOUT-OUT TO THE MEMBERSHIP FAM💫 Thank you so much to all the members financially supporting the channel! There are so many of you now that it's impossible for me to name you all in the description box, which is crazy! I'm very grateful 🥰 | PARTNERSHIPS | HexGaming : Looking for a new custom controller? HexGaming lets you customize everything from the look to the buttons you can use! Get one here and use code WHIMSY at checkout for 10% off your order 🎮 I have two: a PS5 Phantom in 'vision white' with hall effect, and a PS5 Rival controller with the 'chameleon purple blue' color and I love them so much! FiGGYZ : If you like collectibles, I highly suggest looking into FiGGYZ magnetic pixel art! They have characters from various gaming franchises including Metal Gear Solid, Street Fighter, Sonic, Castlevania, and so many more! These premium collectibles are beyond cute, and won't take much shelf space. Get yours here and use my code WHIMSYPSYCHE at checkout for 5% off your order of over 50$! Oodie : Interested in the most comfortable piece of clothing you'll ever own? Oodie makes a hybrid between a oversized hoodie and a blanket. You can get yours here and use code WHIMSYPSYCHE at checkout for 35$/€ off your order! | WHAT I USED TO MAKE THIS VIDEO | Headphones → Camera → Lens → Camera capture device → Mic → with and Lights → + (front), and two soft boxes by Neewer (for the green screen if used) Gaming chair → Secretlab Titan Evo 2022 Game capture card → Green screen → Recording software → OBS studio Editing software → Davinci Resolve ________________________________ Intro video based on: cottonbro from Pexels Outro video based on: StockSnap from Pixabay #firstplaythrough #letsplay #uncharted #uncharte43 #athiefsend #playstation
WhimsyPsyche
@WhimsyPsyche
24 Oct, 25
8.2k
532
ALL MY HALO FIRST PLAYTHROUGH PLAYLISTS Halo: Combat Evolved → • HALO: COMBAT EVOLVED ANNIVERSARY Halo 2: Anniversary → • HALO 2: ANNIVERSARY Halo 3 marketing campaign → • HALO 3 MARKETING is so touching 😭 | Traile... Halo 3 playthrough → • HALO 3 Chapters 0:00 intro 0:39 reaction 2:13 thoughts MY OTHER CHANNELS: ✫ Past Streams Channel → / @whimsicalarchive ✫ Movies & TV Series Reaction Channel → / @whimcinema ________________________________________________________________ | SOCIALS | 🌳 Linktree → 💜 Twitch → / whimsypsyche 📸 Instagram → / whimsy.psyche 💬 Discord → / discord 👀 TikTok → / whimsypsyche 🐦 Twitter → / whimsypsyche 🎁 Throne wishlist → 💲 If you want to financially support me directly → | DON’T BE SHY! | ❤️ Subscribe, like and/or comment! I love responding to comments! 📍 Get 24h early access on ALL videos (except Premieres) and unlock fun emotes and other perks here: / @whimsypsyche Note: be careful to choose the appropriate tier for what you want, read the perks carefully! 💫SHOUT-OUT TO THE MEMBERSHIP FAM💫 Thank you so much to all the members financially supporting the channel! There are so many of you now that it's impossible for me to name you all in the description box, which is crazy! I'm very grateful 🥰 | PARTNERSHIPS | HexGaming : Looking for a new custom controller? HexGaming lets you customize everything from the look to the buttons you can use! Get one here and use code WHIMSY at checkout for 10% off your order 🎮 I have two: a PS5 Phantom in 'vision white' with hall effect, and a PS5 Rival controller with the 'chameleon purple blue' color and I love them so much! FiGGYZ : If you like collectibles, I highly suggest looking into FiGGYZ magnetic pixel art! They have characters from various gaming franchises including Metal Gear Solid, Street Fighter, Sonic, Castlevania, and so many more! These premium collectibles are beyond cute, and won't take much shelf space. Get yours here and use my code WHIMSYPSYCHE at checkout for 5% off your order of over 50$! Oodie : Interested in the most comfortable piece of clothing you'll ever own? Oodie makes a hybrid between a oversized hoodie and a blanket. You can get yours here and use code WHIMSYPSYCHE at checkout for 35$/€ off your order! | WHAT I USED TO MAKE THIS VIDEO | Headphones → Camera → Lens → Camera capture device → Mic → with and Lights → + (front), and two soft boxes by Neewer (for the green screen if used) Gaming chair → Secretlab Titan Evo 2022 Game capture card → Green screen → Recording software → OBS studio Editing software → Davinci Resolve ________________________________ Intro video based on: cottonbro from Pexels Outro video based on: StockSnap from Pixabay #haloannouncement #haloreaction #halocampaignevolved
WhimsyPsyche
@WhimsyPsyche
11 Jan, 26
4.7k
370
Welcome to my first playthrough of Outer Wilds! This will be a thorough playthrough with a focus on the lore, the characters, my own theories on the story and so on, so if you're interested in that, subscribe for more and like the videos if you enjoy! It helps a lot with growing the channel 🧡 Keep in mind, this is quite the challenge for me because... I'm scared of space 😭 But I'm hopeful this could be an incredible experience and help me face my fear! Here's to hoping! Chapters 0:00 intro 2:20 loop 25 5:00 Orbital Probe Cannon (first time) 15:00 Giant's Deep 28:17 loop 26 30:05 Orbital Probe Cannon 37:54 Giant's Deep 1:07:01 loop 27 1:09:35 Brittle Hollow 1:13:51 Hollow's Lantern (first time) 1:15:13 Brittle Hollow 1:20:00 Interloper 1:24:24 Tower of Quantum Knowledge (first time) 1:32:45 loop 28 1:34:38 Quantum Moon 1:59:48 loop 29 2:02:50 Ash Twin (first time) 2:04:22 Sun (first time) (lmao) 2:05:01 loop 30 2:06:46 Interloper 2:10:18 loop 31 2:12:31 Interloper 2:24:21 thoughts & theories / ship log Edited by Eric from @EricSarahLevelUp MY OTHER CHANNELS: ✫ Livestreams channel → / @whimsicalarchive ✫ Movies & TV Series Reaction channel → / @whimcinema ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ | SOCIALS | 🌳 Linktree → 💜 Twitch → / whimsypsyche 📸 Instagram → / whimsy.psyche 💬 Discord → / discord 👀 TikTok → / whimsypsyche 🐦 Twitter → / whimsypsyche 🎁 Throne wishlist → 💲 If you want to financially support me directly → | DON’T BE SHY! | ❤️ Subscribe, like and/or comment! I love responding to comments! 📍 Get 24h early access on ALL videos (except Premieres) and unlock fun emotes and other perks here: / @whimsypsyche Note: be careful to choose the appropriate tier for what you want, read the perks carefully! 💫SHOUT-OUT TO THE MEMBERSHIP FAM💫 Thank you so much to all the members financially supporting the channel! There are so many of you now that it's impossible for me to name you all in the description box, which is crazy! I'm very grateful 🥰 | PARTNERSHIPS | HexGaming : Looking for a new custom controller? HexGaming lets you customize everything from the look to the buttons you can use! Get one here and use code WHIMSY at checkout for 10% off your order 🎮 I have two: a PS5 Phantom in 'vision white' with hall effect, and a PS5 Rival controller with the 'chameleon purple blue' color and I love them so much! FiGGYZ : If you like collectibles, I highly suggest looking into FiGGYZ magnetic pixel art! They have characters from various gaming franchises including Metal Gear Solid, Street Fighter, Sonic, Castlevania, and so many more! These premium collectibles are beyond cute, and won't take much shelf space. Get yours here and use my code WHIMSYPSYCHE at checkout for 5% off your order of over 50$! Oodie : Interested in the most comfortable piece of clothing you'll ever own? Oodie makes a hybrid between a oversized hoodie and a blanket. You can get yours here and use code WHIMSYPSYCHE at checkout for 35$/€ off your order! | WHAT I USED TO MAKE THIS VIDEO | Headphones → Camera → Lens → Camera capture device → Mic → with and Lights → + (front), and two soft boxes by Neewer (for the green screen if used) Gaming chair → Secretlab Titan Evo 2022 Game capture card → Green screen → Recording software → OBS studio Editing software → Davinci Resolve ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Intro video based on: cottonbro from Pexels Outro video based on: StockSnap from Pixabay #outerwilds #firstplaythrough #letsplay
aquawrld x The Oodie
aquawrld
@aquawrld
30 Jun, 26
10k
112
[...] ➤ ➤ ALL SOCIALS: ➤SPONSORS ✨ THE OODIE: CODE "AQUATIQ15" ✨ DUBBY: [...]
aquawrld
@aquawrld
27 Jun, 26
7.1k
109
[...] ➤ ➤ ALL SOCIALS: ➤SPONSORS ✨ THE OODIE: CODE "AQUATIQ15" ✨ DUBBY: [...]
aquawrld
@aquawrld
23 Jul, 26
5.9k
117
[...] ➤ ➤ ALL SOCIALS: ➤SPONSORS ✨ THE OODIE: CODE "AQUATIQ15" ✨ DUBBY: [...]
In our dataset, United States is where The Oodie had the most influencer activity. 34.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
United Kingdom (29.5%)
Australia (17.8%)
Canada (4.4%)
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The Oodie's influencer activity by market
United States34.5%
United Kingdom29.5%
Australia17.8%
Canada4.4%
India2.8%
Other11.0%
Here is another example of The Oodie collaborating with an influencer in United States.
haybalevoice x The Oodie
haybalevoice
@haybalevoice
04 Aug, 25
12.2k
323
[...] next OODIE order! #oodie @the_oodie #theoodie #sponsored #voiceactor #honkaistarrail
The Oodie's influencer activity vs. related brands
The Oodie’s comfortwear proposition is closest to Comfrt’s cozy apparel positioning, and both often compete in the same lifestyle-UGC spaces where daily-routine content dominates; Huel is a less direct but still comparable social-first, comfort-and-convenience brand in the creator economy.
Total influencer content
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The Oodie vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
The Oodie
Comfrt
Huel
Comfrt leads with 62.1k sponsored posts, significantly outpacing Huel (4.7k posts) and The Oodie (853 posts). Across all three brands, the average volume is 22.6k posts, indicating mature, scaled influencer programs. Comfrt has far more total posts than The Oodie and Huel.
By social platform
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The Oodie vs. related brands influencer activity (by social platform)
Sponsored posts by platform
The Oodie
Comfrt
Huel
Among these brands, Huel leads on Instagram and YouTube and Comfrt leads on TikTok. The gap is most notable on TikTok, with Comfrt at 60.8k, Huel at 1.8k, The Oodie at 209 posts. Comfrt's activity is particularly concentrated on TikTok. On TikTok, Comfrt has far more posts than The Oodie and Huel.
By geographical market
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The Oodie vs. related brands influencer activity (by country)
Estimated sponsored posts in The Oodie's top markets
The Oodie
Comfrt
Huel
Comfrt has the highest estimated sponsored-post volume in United States (50k posts, 80.7%), Canada (2.4k posts, 3.8%), Brazil (2.3k posts, 3.7%), suggesting a North America focus, while Huel has the highest estimated sponsored-post volume in United Kingdom (1.4k posts, 29.9%), Germany (170 posts, 3.6%), suggesting a Europe focus, while The Oodie leads in Australia with 152 posts (17.8%). Looking at United States specifically, the split is Comfrt at 50k posts (80.7%), Huel at 2.1k posts (44.6%), The Oodie at 294 posts (34.5%).
Read more influencer strategy breakdowns
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