UKLASH Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by UKLASH over the last 12 months.
This report breaks down where & how UKLASH invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with UKLASH, see here: UKLASH influencers.
Influencer activity throughout the year
UKLASH's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
UKLASH's influencer activity by month
Number of sponsored posts
UKLASH's sponsored post volume appears to trend upward over the 12-month period, rising from 122 posts in January to 234 in December. The peak month, August, reached 385 posts, 82% higher than the monthly average of 212.
UKLASH's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 10.7M, while February recorded the least at 4.1k. Across all tracked posts in the 12-month window, average views per post were 14.3k. Interestingly, the highest-view month (September) does not align with peak post volume (August), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @lornaluxe, generated 7.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of UKLASH's sponsored influencer collaborations break down by social platform:
- TikTok: 2.4k posts (94.6%)
- Instagram: 140 posts (5.4%)
UKLASH's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for UKLASH.
Here are 2 examples of UKLASH's recent sponsored collaborations (one each for Instagram, TikTok).
amy_dowden x UKLASH
![Instagram post by @amy_dowden for UKLASH. Caption reads: [...] healthy long hair back. The UKHAIR by....](https://images.od.modash.io/f9ace56f572318b8cde2d7fad0eb6df9cf967759)
Influencer bio
@bbcstrictly Breast cancer warrior @artinmotion.dance Strictly Amy:cancer and me @bbciplayer 📕 Dancing in the Rain enq:andrew@cloud9management.co.uk
Collaboration metrics
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lornaluxe x UKLASH
![TikTok post by @lornaluxe for UKLASH. Caption reads: [...] @ELEMIS UKI pro collagen night cream....](https://images.od.modash.io/d223fb6152343ce4ea62cb4011ba143a69fad8ef)
Influencer bio
@lornaluxe on insta lorna@ightalent.com 🇬🇧 UK
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.6%
- Carousels: 0.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers UKLASH are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
UKLASH's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.4% of partnerships featuring creators averaging <1K views, UKLASH's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (220.8k avg views/post):
meganforteclarke x UKLASH
![TikTok post by @meganforteclarke for UKLASH. Caption reads: [...] long 💅🏽 use MEGANFC for 20% off @UKLASH 💕....](https://images.od.modash.io/b35e88b68c61405a4ff7ec29122b096cdde0f147)
Influencer bio
@Love Island S12 🏝️💅🏽 💌 megan.midwinter@allstarlondon.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
inspired_livin6 x UKLASH
![TikTok post by @inspired_livin6 for UKLASH. Caption reads: [...] it’s naturally straight and bouncy 😍....](https://images.od.modash.io/6a6cd586657ed3bc64470627dedff04b2e13503a)
Influencer bio
Founder of @WarriorsLive 🇬🇧 and @Warrior Creates Scotland Spreading Joy One Event At A Time
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
UKLASH's repeat partnerships
Out of 1.7k unique influencers in our dataset, 87 of them (5%) posted content for UKLASH in 3 or more separate calendar months. The most consistent partner is @janet.osayande, who has collaborated across 7 months with 12 total posts.
Here are 3 examples of UKLASH's repeat influencer partnerships, with links to the sponsored content.
janet.osayande x UKLASH
![TikTok post by @janet.osayande for UKLASH. Caption reads: [...] such a good one 👀✨ The @UKLASH Lengthening....](https://images.od.modash.io/afd778a79bae18e21c2b731daeb22017f4462af8)
![TikTok post by @janet.osayande for UKLASH. Caption reads: [...] with this lash separator 😉 @UKLASH #uklash....](https://images.od.modash.io/568a4580f96db05394486575b685a1573f2be1fe)
makeupbychey21_x x UKLASH
![TikTok post by @makeupbychey21_x for UKLASH. Caption reads: @UKLASH 💅🏼💅🏼 #pov #eyelashes [...].](https://images.od.modash.io/ca870de2670cb7c8ca7ba227693c104018aa54b0)
![TikTok post by @makeupbychey21_x for UKLASH. Caption reads: @UKLASH complete lash kit 🫶🏼 #fyp [...].](https://images.od.modash.io/73967c0086fd84aded702e0adb8c6613c0e5de02)
![TikTok post by @makeupbychey21_x for UKLASH. Caption reads: @UKLASH eye patches #fyp #uklash [...].](https://images.od.modash.io/a687539eefc4c9df7e190794849d69c3fdff420f)
charlotte.desilva x UKLASH
![TikTok post by @charlotte.desilva for UKLASH. Caption reads: @UKLASH PLEASE release a waterproof [...].](https://images.od.modash.io/fed6203e0f036fb1c7496f356a1f37d6a57a13a9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where UKLASH had the most influencer activity. 52.2% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (21.7%)
- Spain (3%)
- Brazil (3%)
UKLASH's influencer activity by market
Here is another example of UKLASH collaborating with an influencer in United Kingdom.
amicharlize x UKLASH
UKLASH's influencer activity vs. related brands
UKLASH competes in lash enhancement, where results-focused content and before/after storytelling drive conversion. Babe Original is a close lash-growth alternative, while Glamnetic competes for the same lash-obsessed audience with lash-centric creator tutorials and product demos.
Total influencer content
UKLASH vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 5.3k sponsored posts, significantly outpacing UKLASH (2.6k posts) and Babe Original (1.4k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs.
By social platform
UKLASH vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 4.1k, UKLASH at 2.4k, Babe Original at 1.3k posts. UKLASH's activity is particularly concentrated on TikTok. Glamnetic has several times more Instagram posts than both UKLASH and Babe Original.
By geographical market
UKLASH vs. related brands influencer activity (by country)
Estimated sponsored posts in UKLASH's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (3.7k posts, 69%), Canada (186 posts, 3.5%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 52.2%), Spain (77 posts, 3%), suggesting a Europe focus, while Babe Original leads in Brazil with 52 posts (3.8%). Looking at United States specifically, the split is Glamnetic at 3.7k posts (69%), Babe Original at 1.1k posts (77.8%), UKLASH at 560 posts (21.7%). UKLASH's strength in United Kingdom may indicate a home-market focus, while Glamnetic shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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