UKLASH Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.0k pieces of influencer content sponsored by UKLASH over the last 12 months.
This report breaks down where & how UKLASH invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with UKLASH, see here: UKLASH influencers.
Influencer activity throughout the year
UKLASH's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
UKLASH's influencer activity by month
Number of sponsored posts
UKLASH's influencer output appears relatively consistent throughout the year, averaging about 501 sponsored posts per month. March recorded the highest volume at 645 posts (29% above average), while May was the quietest at 250 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of UKLASH's sponsored influencer collaborations break down by social platform:
- TikTok: 5.5k posts (91.3%)
- Instagram: 516 posts (8.6%)
- YouTube: 6 posts (0.1%)
UKLASH's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for UKLASH.
Here are 3 examples of UKLASH's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lornaluxe x UKLASH
![Instagram post by @lornaluxe for UKLASH. Caption reads: [...] Admention *The lash serum I’m using is....](https://images.od.modash.io/692b1d9867fb9f31fd81cdbfcfa6864e06b33e08)
Influencer bio
Founder @l_a_s_lifestyle & @no98beauty 🇬🇧 “Violently iconic” according to Julia Chafé lorna@ightalent.com Ad link
Collaboration metrics
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amykelly2191 x UKLASH
![TikTok post by @amykelly2191 for UKLASH. Caption reads: [...] #TikTokShopBlackFriday @UKLASH Ireland @The....](https://images.od.modash.io/61406cd55500dcecd74440e1fbcc7c6a016a5d79)
Influencer bio
Fashion & Lifestyle por aquí!!! 💌cristina@b3hind.com 📍Málaga, Spain
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JosieIrons x UKLASH
![YouTube post by @JosieIrons for UKLASH. Caption reads: [...] LOOKFANTASTIC [JOSIELF] - UKLASH [JOSIELDN]....](https://images.od.modash.io/c8afc9ad81a7c81db79a0ab234fc019ddb4420af)
Influencer bio
Hi I'm Josie! Subscribe for daily vlogs of our life in the Cotswolds Cotswolds based Beauty, Fashion & Lifestyle blogger. - - - PR & General Enquiries - - - If you'd like to work with Fashion Mumblr (that's me!) or just fancy saying 'Hello!' then drop me an email to Josie@fashionmumblr.com.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers UKLASH are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
UKLASH's influencers average views (TikTok)
Based on each influencer's average views per post
With 51% of partnerships featuring creators averaging <1K views, UKLASH's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
chuusi x UKLASH
Influencer bio
Beauty | Lifestyle 📍Sevilla ✉️ chuusi.contacto@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
jaabbex x UKLASH
Influencer bio
Relatable skits | Real reactions | Zero filter 🛍️ Shop our favourites below 🛍️ 🎭 Turning arguments into affiliate income 💵
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
UKLASH's repeat partnerships
Out of 3.3k unique influencers in our dataset, 270 of them (8%) posted content for UKLASH in 3 or more separate calendar months. The most consistent partner is @sophie_bards, who has collaborated across 9 months with 11 total posts.
Here are 3 examples of UKLASH's repeat influencer partnerships, with links to the sponsored content.
sophie_bards x UKLASH
![TikTok post by @sophie_bards for UKLASH. Caption reads: [...] Skincare and PJs ✨ @Tatcha US @UKLASH....](https://images.od.modash.io/5e8584baa2998dca665a584666a8db77bf3b4323)
![TikTok post by @sophie_bards for UKLASH. Caption reads: [...] stocking fillers too!! @UKLASH @medicube....](https://images.od.modash.io/1828fd4512fc45095a3ffc6f716066baf7f0b853)
![TikTok post by @sophie_bards for UKLASH. Caption reads: [...] @Clinique UK @byelliebeauty @UKLASH @The....](https://images.od.modash.io/f27af2f41cded706dd48f098f5879186643d2240)
charlotte.desilva x UKLASH
![TikTok post by @charlotte.desilva for UKLASH. Caption reads: @UKLASH PLEASE release a waterproof [...].](https://images.od.modash.io/fed6203e0f036fb1c7496f356a1f37d6a57a13a9)
rachelsummergreenugc x UKLASH
![TikTok post by @rachelsummergreenugc for UKLASH. Caption reads: ME🤝UKLASH #eyelashes #tiktokmademebuyit [...].](https://images.od.modash.io/f78e6d1b7459f00e7d6a0a6357c9a6ac25471488)
![TikTok post by @rachelsummergreenugc for UKLASH. Caption reads: 💔😭 @UKLASH #tiktokmademebuyit #tiktokshop [...].](https://images.od.modash.io/e00d3e172bf252df13318f84212107550fc6fbf2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where UKLASH had the most influencer activity. 44.9% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (18.7%)
- Spain (12.3%)
- Brazil (3.4%)
UKLASH's influencer activity by market
Here is another example of UKLASH collaborating with an influencer in United Kingdom.
andreavaliente___ x UKLASH
![TikTok post by @andreavaliente___ for UKLASH. Caption reads: [...] con descuento ahora en la web de UKLASH....](https://images.od.modash.io/ab165e1a7721bebdf85480df82143d02bc4b24ae)
UKLASH's influencer activity vs. related brands
UKLASH competes directly with Grande Cosmetics and Lilly Lashes in lash-focused beauty, targeting the same creators and consumers through results claims, application tutorials, and glam transformation content.
Total influencer content
UKLASH vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
UKLASH leads with 6k sponsored posts, significantly outpacing Lilly Lashes (3.8k posts) and Grande Cosmetics (3.6k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. UKLASH has the highest total post volume, with more posts than Grande Cosmetics and Lilly Lashes combined.
By social platform
UKLASH vs. related brands influencer activity (by social platform)
Sponsored posts by platform
UKLASH leads on TikTok, while Lilly Lashes has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with UKLASH at 5.5k, Grande Cosmetics at 3.3k, Lilly Lashes at 2.8k posts. UKLASH's activity is particularly concentrated on TikTok. UKLASH has far more TikTok posts than both Grande Cosmetics and Lilly Lashes.
By geographical market
UKLASH vs. related brands influencer activity (by country)
Estimated sponsored posts in UKLASH's top markets
UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.7k posts, 44.9%), Spain (739 posts, 12.3%), suggesting a Europe focus, while Lilly Lashes has the highest estimated sponsored-post volume in United States (2.5k posts, 66.9%), Brazil (181 posts, 4.8%), while Grande Cosmetics leads in Italy with 177 posts (4.9%). Looking at United Kingdom specifically, the split is UKLASH at 2.7k posts (44.9%), Grande Cosmetics at 282 posts (7.8%), Lilly Lashes at 227 posts (6%). UKLASH's strength in United Kingdom may indicate a home-market focus, while Lilly Lashes shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Grande Cosmetics's Influencer Marketing Strategy
- Lilly Lashes's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- The Lip Bar's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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