We analyzed 5.4k pieces of influencer content sponsored by UKLASH over the last 12 months.
This report breaks down where & how UKLASH invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with UKLASH, see here: UKLASH influencers.
UKLASH's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
UKLASH's sponsored post volume appears to trend upward over the 12-month period, rising from 469 posts in January to 485 in December. The peak month, August, reached 631 posts, 44% higher than the monthly average of 439.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of UKLASH's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for UKLASH.
Here are 3 examples of UKLASH's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Founder @l_a_s_lifestyle & @no98beauty 🇬🇧 “Violently iconic” according to Julia Chafé lorna@ightalent.com Ad link
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Sharing a bit of everything 😆 Reviewing products so you don't waste your money 👌🏽 Collabs/PR - amykelly2191@gmail.com 🇮🇪@The Collective Agency TTS IRE
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Hi I'm Josie! Subscribe for daily vlogs of our life in the Cotswolds Cotswolds based Beauty, Fashion & Lifestyle blogger. - - - PR & General Enquiries - - - If you'd like to work with Fashion Mumblr (that's me!) or just fancy saying 'Hello!' then drop me an email to Josie@fashionmumblr.com.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers UKLASH are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 48.9% of partnerships featuring creators averaging <1K views, UKLASH's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
Influencer bio
Beauty | Unboxings chuusi@manag3r.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
Beauty • Wigs • Skincare • UGC 📩 Paid Collabs only: sandybee04@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 3k unique influencers in our dataset, 242 of them (8%) posted content for UKLASH in 3 or more separate calendar months. The most consistent partner is @sophie_bards, who has collaborated across 10 months with 13 total posts.
Here are 3 examples of UKLASH's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where UKLASH had the most influencer activity. 44% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of UKLASH collaborating with an influencer in United Kingdom.
UKLASH competes in lash/beauty-enhancement products where Babe Original and Grande Cosmetics are close substitutes for consumers seeking lash and brow results. All three rely heavily on before/after content and beauty creator education to drive conversion.
Total sponsored posts tracked (last 12 months)
UKLASH leads with 5.4k sponsored posts, notably outpacing Grande Cosmetics (4.2k posts) and Babe Original (1.4k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. UKLASH has more total posts than Babe Original and Grande Cosmetics.
Sponsored posts by platform
UKLASH leads on Instagram and TikTok, while Grande Cosmetics leads on YouTube. The gap is most notable on TikTok, with UKLASH at 4.9k, Grande Cosmetics at 3.8k, Babe Original at 1.3k posts. UKLASH's activity is particularly concentrated on TikTok. UKLASH has far more TikTok posts than Babe Original and Grande Cosmetics.
Estimated sponsored posts in UKLASH's top markets
Grande Cosmetics has the highest estimated sponsored-post volume in United States (2.6k posts, 62.7%), Canada (152 posts, 3.6%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 44%), Spain (776 posts, 14.4%), suggesting a Europe focus, while Babe Original leads in Brazil with 52 posts (3.8%). Looking at United States specifically, the split is Grande Cosmetics at 2.6k posts (62.7%), Babe Original at 1.1k posts (77.8%), UKLASH at 938 posts (17.4%). UKLASH's strength in United Kingdom may indicate a home-market focus, while Grande Cosmetics shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.