UKLASH Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.4k pieces of influencer content sponsored by UKLASH over the last 12 months.
This report breaks down where & how UKLASH invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with UKLASH, see here: UKLASH influencers.
Influencer activity throughout the year
UKLASH's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
UKLASH's influencer activity by month
Number of sponsored posts
UKLASH's influencer output appears relatively consistent throughout the year, averaging about 610 sponsored posts per month. June recorded the highest volume at 961 posts (58% above average), while August was the quietest at 425 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of UKLASH's sponsored influencer collaborations break down by social platform:
- TikTok: 6.7k posts (89.8%)
- Instagram: 748 posts (10.1%)
- YouTube: 12 posts (0.2%)
UKLASH's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for UKLASH.
Here are 3 examples of UKLASH's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
amy_dowden x UKLASH
![Instagram post by @amy_dowden for UKLASH. Caption reads: [...] and a little help from UKHAIR by UKLASH,....](https://images.od.modash.io/3af518d348ceea1bebe2150364e35890d2c53cf5)
Influencer bio
@bbcstrictly💃 @hunted_hq winner 2026 @artinmotion.dance Strictly Amy:cancer and me@bbciplayer 📕Dancing in the Rain enq:andrew@cloud9management.co.uk
Collaboration metrics
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amykelly2191 x UKLASH
![TikTok post by @amykelly2191 for UKLASH. Caption reads: [...] #TikTokShopBlackFriday @UKLASH Ireland @The....](https://images.od.modash.io/61406cd55500dcecd74440e1fbcc7c6a016a5d79)
Influencer bio
Sharing a bit of everything 😆 Reviewing products so you don't waste your money 👌🏽 Collabs/PR - amykelly2191@gmail.com 🇮🇪@The Collective Agency TTS IRE
Collaboration metrics
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JosieIrons x UKLASH
![YouTube post by @JosieIrons for UKLASH. Caption reads: [...] 🤍 AD // This video is sponsored by UKLASH.....](https://images.od.modash.io/6762cdd31d3f975edf1f18981f2817984aa895a7)
Influencer bio
Hi I'm Josie! Subscribe for daily vlogs of our life in the Cotswolds Cotswolds based Beauty, Fashion & Lifestyle blogger. - - - PR & General Enquiries - - - If you'd like to work with me or just fancy saying hello, then drop me an email to Josie@theperennial.com.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers UKLASH are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
UKLASH's influencers average views (TikTok)
Based on each influencer's average views per post
With 51.7% of partnerships featuring creators averaging <1K views, UKLASH's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (469.1k avg views/post):
meganforteclarke x UKLASH
![TikTok post by @meganforteclarke for UKLASH. Caption reads: @UKLASH is @Conor Phillips approved 🫡 use [...].](https://images.od.modash.io/da7157459d5974962fd4dea8ff2faab5a363ff8b)
Influencer bio
@Love Island s12 💅🏽 💌 marni@allstar-entertainment.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
aleshaaamarie x UKLASH
Influencer bio
Beauty & Lifestyle 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
UKLASH's repeat partnerships
Out of 3.6k unique influencers in our dataset, 358 of them (10%) posted content for UKLASH in 3 or more separate calendar months. The most consistent partner is @amykelly2191, who has collaborated across 11 months with 88 total posts.
Here are 3 examples of UKLASH's repeat influencer partnerships, with links to the sponsored content.
amykelly2191 x UKLASH
![TikTok post by @amykelly2191 for UKLASH. Caption reads: [...] #lashserum #viralryelashserum #uklash....](https://images.od.modash.io/f2dd6f7004ab59e579195eeee8ad167f72e283e2)
![TikTok post by @amykelly2191 for UKLASH. Caption reads: [...] #ChristmasDeals @UKLASH Ireland @The....](https://images.od.modash.io/a131b506b7fde594112a7cc16bc56734f9fdc3d5)
thebeautysis_ x UKLASH
![TikTok post by @thebeautysister_ for UKLASH. Caption reads: [...] walk for this eyelash serum! @UKLASH #uklash....](https://images.od.modash.io/09308dd1c03725f69943a6b9782693abc038998d)
![TikTok post by @thebeautysister_ for UKLASH. Caption reads: [...] walk for this lash serum! @UKLASH #uklash....](https://images.od.modash.io/47d1139d8071318f0decc64d6b0e2be5188951d4)
rachelsummergreenugc x UKLASH
![TikTok post by @rachelsummergreenugc for UKLASH. Caption reads: ME🤝UKLASH #eyelashes #tiktokmademebuyit [...].](https://images.od.modash.io/f78e6d1b7459f00e7d6a0a6357c9a6ac25471488)
![TikTok post by @rachelsummergreenugc for UKLASH. Caption reads: 💔😭 @UKLASH #tiktokmademebuyit #tiktokshop [...].](https://images.od.modash.io/e00d3e172bf252df13318f84212107550fc6fbf2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where UKLASH had the most influencer activity. 47.6% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (17.2%)
- Spain (11.3%)
- Australia (3.2%)
UKLASH's influencer activity by market
Here is another example of UKLASH collaborating with an influencer in United Kingdom.
katiemoudallal1 x UKLASH
![TikTok post by @katiemoudallal1 for UKLASH. Caption reads: [...] while working within my values. The @UKLASH....](https://images.od.modash.io/758304fee2e982504f2591860908240e50266040)
UKLASH's influencer activity vs. related brands
UKLASH competes with Grande Cosmetics and Babe Original in lash and brow enhancement products where visible progress and testimonials drive demand. All three brands are commonly compared through influencer-led before/after journeys.
Total influencer content
UKLASH vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
UKLASH leads with 7.4k sponsored posts, significantly outpacing Grande Cosmetics (4.7k posts) and Babe Original (3.6k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. UKLASH has more total posts than Grande Cosmetics and Babe Original combined.
By social platform
UKLASH vs. related brands influencer activity (by social platform)
Sponsored posts by platform
UKLASH leads on Instagram and TikTok, while Babe Original leads on YouTube. The gap is most notable on TikTok, with UKLASH at 6.7k, Grande Cosmetics at 4.2k, Babe Original at 3.2k posts. UKLASH's activity is particularly concentrated on TikTok. UKLASH has far more posts on TikTok than Grande Cosmetics and Babe Original.
By geographical market
UKLASH vs. related brands influencer activity (by country)
Estimated sponsored posts in UKLASH's top markets
UKLASH has the highest estimated sponsored-post volume in United Kingdom (3.5k posts, 47.6%), Spain (839 posts, 11.3%), suggesting a Europe focus, while Grande Cosmetics has the highest estimated sponsored-post volume in United States (2.9k posts, 62.7%), Brazil (169 posts, 3.6%), while Babe Original leads in Canada with 122 posts (3.4%). Looking at United Kingdom specifically, the split is UKLASH at 3.5k posts (47.6%), Grande Cosmetics at 272 posts (5.8%), Babe Original at 215 posts (6%). UKLASH's strength in United Kingdom may indicate a home-market focus, while Grande Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Grande Cosmetics's Influencer Marketing Strategy
- Babe Original's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- Palladio Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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