We analyzed 471 pieces of influencer content sponsored by CLUSE over the last 12 months.
This report breaks down where & how CLUSE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CLUSE, see here: CLUSE influencers.
CLUSE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
CLUSE's sponsored post volume appears to trend upward over the 12-month period, rising from 33 posts in January to 35 in December. The peak month, March, reached 61 posts, 56% higher than the monthly average of 39.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CLUSE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for CLUSE.
Here are 3 examples of CLUSE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Paris | Ibiza | Bali .Founder .Mom .Renovator .Creator Building beautiful places & stories @house.of.arya @thehilldoor @sistersastro @sloeweibz
Collaboration metrics
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Influencer bio
Fashion | beauty Welcome in my digital diary 🤍 💌: demivandermeijden.ugc@gmail.com
Collaboration metrics
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Influencer bio
Be Established In The Present Truth (2 Peter 1:12) For prayer, questions and inquiries concerning the content published on this channel please reach out on WhatsApp, +254706631299
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers CLUSE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.5% of partnerships featuring creators averaging 1K-5K views, CLUSE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 29.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (10.6k avg views/post, 10.2k followers):
Influencer bio
Cannes📍19-21 mai content & UGC creator outfits inspo and parisian lifestyle 💌 farneila@outlook.fr
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.5k avg views/post, 7.5k followers):
Influencer bio
Funnier irl x 🐘✨
Collaboration metrics
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Out of 366 unique influencers in our dataset, 7 of them (2%) posted content for CLUSE in 3 or more separate calendar months. The most consistent partner is @noahsarey, who has collaborated across 7 months with 20 total posts.
Here are 3 examples of CLUSE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, France is where CLUSE had the most influencer activity. 23.9% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of CLUSE collaborating with an influencer in France.
CLUSE’s minimalist fashion watch/jewelry positioning aligns closely with Daniel Wellington’s influencer-led watch heritage and Nine West’s accessible fashion accessories. These brands compete for style-conscious shoppers looking for everyday, giftable accessories.
Total sponsored posts tracked (last 12 months)
Daniel Wellington leads with 1.9k sponsored posts, significantly outpacing Nine West (1.2k posts) and CLUSE (471 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. CLUSE has fewer total posts than Daniel Wellington and Nine West, which have roughly three to four times as many.
Sponsored posts by platform
Among these brands, Daniel Wellington leads on Instagram and YouTube and Nine West leads on TikTok. The gap is most notable on Instagram, with Daniel Wellington at 1.5k, Nine West at 888, CLUSE at 374 posts. CLUSE's activity is particularly concentrated on Instagram. On Instagram and YouTube, CLUSE has far fewer posts than Daniel Wellington, which has several times more.
Estimated sponsored posts in CLUSE's top markets
Nine West has the highest estimated sponsored-post volume in United States (591 posts, 47.5%), Australia (76 posts, 6.1%), while Daniel Wellington has the highest estimated sponsored-post volume in India (352 posts, 19%), Japan (248 posts, 13.4%), suggesting a Asia focus, while CLUSE has the highest estimated sponsored-post volume in France (113 posts, 23.9%), Italy (60 posts, 12.7%), Spain (57 posts, 12.1%), suggesting a Europe focus. Looking at United States specifically, the split is Nine West at 591 posts (47.5%), Daniel Wellington at 206 posts (11.1%). CLUSE's strength in France may indicate a home-market focus, while Daniel Wellington shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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