CLUSE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 500 pieces of influencer content sponsored by CLUSE over the last 12 months.
This report breaks down where & how CLUSE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CLUSE, see here: CLUSE influencers.
Influencer activity throughout the year
CLUSE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
CLUSE's influencer activity by month
Number of sponsored posts
CLUSE's influencer output appears relatively consistent throughout the year, averaging about 42 sponsored posts per month. March recorded the highest volume at 56 posts (33% above average), while April was the quietest at 14 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CLUSE's sponsored influencer collaborations break down by social platform:
- Instagram: 403 posts (80.6%)
- TikTok: 97 posts (19.4%)
CLUSE's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for CLUSE.
Here are 2 examples of CLUSE's recent sponsored collaborations (one each for Instagram, TikTok).
ninaschotpoort x CLUSE
Influencer bio
💌info@ninaschotpoort.nl
Collaboration metrics
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sarin_achakzai x CLUSE
![TikTok post by @sarin_achakzai for CLUSE. Caption reads: [...] on your wrist. Complete your look with CLUSE....](https://images.od.modash.io/6ec087df396821e5b9b06af8968e09edf045c3f7)
Influencer bio
Collab:achakzaisarin141@gmail.com 💌 Based in Germany
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 86.1%
- Reels: 13.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers CLUSE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CLUSE's influencers average views (Instagram)
Based on each influencer's average views per post
With 38% of partnerships featuring creators averaging 1K-5K views, CLUSE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 30%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (7.4k avg views/post, 7.5k followers):
annieodea123 x CLUSE
Influencer bio
Funnier irl x 🐘✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.1k avg views/post, 61.4k followers):
sara_rouihem x CLUSE
Influencer bio
📍Paris Influence & UGC Creator | Fashion & Lifestyle Collabs : rouihemsara@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CLUSE's repeat partnerships
Out of 382 unique influencers in our dataset, 8 of them (2%) posted content for CLUSE in 3 or more separate calendar months. The most consistent partner is @noahsarey, who has collaborated across 7 months with 20 total posts.
Here are 3 examples of CLUSE's repeat influencer partnerships, with links to the sponsored content.
noahsarey x CLUSE
![Instagram post by @noahsarey for CLUSE. Caption reads: [...] 🐎 Links to all items: Watch: @cluse (Code:....](https://images.od.modash.io/0f55bdef95ab6250ce6a3b8cebec1a11217de4c4)
simplestyle_ola x CLUSE
![Instagram post by @simplestyle_ola for CLUSE. Caption reads: [...] 😍 Grey & Burgundy Zegarek @clusepolska....](https://images.od.modash.io/05454372f0fde7bbb2ccf90c14167dadb26e2166)
![Instagram post by @simplestyle_ola for CLUSE. Caption reads: [...] @iveresse.official 🤍 Zegarek @clusepolska....](https://images.od.modash.io/216861ab56bdc497a93538b8d32a3835df7f64f9)
![Instagram post by @simplestyle_ola for CLUSE. Caption reads: [...] minimalistyczny zegarek @clusepolska....](https://images.od.modash.io/f1a61aa013d28a7024fb09347d0b17f0cf276475)
camillacolombo x CLUSE
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, France is where CLUSE had the most influencer activity. 23.8% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (13.5%)
- Spain (10.7%)
- The Netherlands (10.6%)
CLUSE's influencer activity by market
Here is another example of CLUSE collaborating with an influencer in France.
marine_audineau x CLUSE
![Instagram post by @marine_audineau for CLUSE. Caption reads: [...] de 14km avec ma team, accompagnés par @cluse....](https://images.od.modash.io/7349d9ea0f6b6510e6947538e3dd194ec9d17ac5)
CLUSE's influencer activity vs. related brands
CLUSE and Daniel Wellington both play in fashion-forward accessories with a strong gifting angle and influencer-heavy watch/jewelry storytelling; New Era Cap is a large accessories brand that similarly relies on style-led drops and creator partnerships to drive awareness.
Total influencer content
CLUSE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
New Era Cap leads with 5.5k sponsored posts, significantly outpacing Daniel Wellington (1.9k posts) and CLUSE (500 posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. New Era Cap has multiple times more total posts than CLUSE and Daniel Wellington.
By social platform
CLUSE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, New Era Cap leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with New Era Cap at 4.7k, Daniel Wellington at 1.6k, CLUSE at 403 posts. CLUSE's activity is particularly concentrated on Instagram. On Instagram and TikTok, New Era Cap has multiple times more posts than CLUSE and Daniel Wellington.
By geographical market
CLUSE vs. related brands influencer activity (by country)
Estimated sponsored posts in CLUSE's top markets
New Era Cap has the highest estimated sponsored-post volume in Japan (1.4k posts, 26%), United States (1.3k posts, 23.6%), Brazil (420 posts, 7.7%), while Daniel Wellington leads in India with 342 posts (18.5%), while CLUSE has the highest estimated sponsored-post volume in France (119 posts, 23.8%), Italy (68 posts, 13.5%), Spain (54 posts, 10.7%), suggesting a Europe focus. Looking at Japan specifically, the split is New Era Cap at 1.4k posts (26%), Daniel Wellington at 252 posts (13.6%). CLUSE's strength in France may indicate a home-market focus, while New Era Cap shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Daniel Wellington's Influencer Marketing Strategy
- New Era Cap's Influencer Marketing Strategy
- TrueSeaMoss's Influencer Marketing Strategy
- HNB Cosmetics's Influencer Marketing Strategy
- KILLSTAR's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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