We analyzed 462 pieces of influencer content sponsored by CLUSE over the last 12 months.
This report breaks down where & how CLUSE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CLUSE, see here: CLUSE influencers.
CLUSE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
CLUSE's sponsored post volume appears to trend upward over the 12-month period, rising from 26 posts in January to 38 in December. The peak month, September, reached 58 posts, 49% higher than the monthly average of 39.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CLUSE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for CLUSE.
Here are 3 examples of CLUSE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
💌info@ninaschotpoort.nl
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Collab:achakzaisarin141@gmail.com 💌 Based in Germany
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Be Established In The Present Truth (2 Peter 1:12) For prayer, questions and inquiries concerning the content published on this channel please reach out on WhatsApp, +254706631299
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers CLUSE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 48% of partnerships featuring creators averaging 1K-5K views, CLUSE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.1k avg views/post, 62.1k followers):
Influencer bio
📍Paris Influence & UGC Creator | Fashion & Lifestyle Collabs : rouihemsara@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.6k avg views/post, 7.2k followers):
Influencer bio
Funnier irl x 🐘✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 372 unique influencers in our dataset, 7 of them (2%) posted content for CLUSE in 3 or more separate calendar months. The most consistent partner is @noahsarey, who has collaborated across 6 months with 16 total posts.
Here are 3 examples of CLUSE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, France is where CLUSE had the most influencer activity. 24.8% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of CLUSE collaborating with an influencer in France.
CLUSE competes in minimalist fashion accessories, especially watches and jewelry, driven by outfit-based content. Daniel Wellington is a direct watch competitor with a similar influencer heritage, while BURGA overlaps in fashion accessories and gifting.
Total sponsored posts tracked (last 12 months)
BURGA leads with 4k sponsored posts, significantly outpacing Daniel Wellington (2.1k posts) and CLUSE (462 posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs. BURGA has multiple times more total posts than CLUSE and Daniel Wellington.
Sponsored posts by platform
Among these brands, Daniel Wellington leads on Instagram and BURGA leads on TikTok and YouTube. The gap is most notable on TikTok, with BURGA at 3.7k, Daniel Wellington at 245, CLUSE at 80 posts. CLUSE's activity is particularly concentrated on Instagram. BURGA has multiple times more TikTok posts than CLUSE and Daniel Wellington.
Estimated sponsored posts in CLUSE's top markets
BURGA has the highest estimated sponsored-post volume in France (1.5k posts, 36.3%), United States (794 posts, 19.7%), United Kingdom (181 posts, 4.5%), suggesting a Europe focus, while Daniel Wellington has the highest estimated sponsored-post volume in India (335 posts, 15.8%), Japan (219 posts, 10.3%), suggesting a Asia focus, while CLUSE has the highest estimated sponsored-post volume in Italy (60 posts, 12.9%), Germany (47 posts, 10.2%), suggesting a Europe focus. Looking at France specifically, the split is BURGA at 1.5k posts (36.3%), CLUSE at 115 posts (24.8%). CLUSE's strength in Germany may indicate a home-market focus, while Daniel Wellington shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.