We analyzed 275 pieces of influencer content sponsored by CLUSE over the last 12 months.
This report breaks down where & how CLUSE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CLUSE, see here: CLUSE influencers.
CLUSE's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
CLUSE's sponsored post volume appears to trend upward over the 12-month period, rising from 12 posts in January to 21 in December. The peak month, March, reached 38 posts, 65% higher than the monthly average of 23.
Total views on sponsored video posts
May generated the most views at 2M, while February recorded the least at 3.4k. Across all tracked posts in the 12-month window, average views per post were 9.8k. Interestingly, the highest-view month (May) does not align with peak post volume (March), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @sarin_achakzai, generated 2M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CLUSE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for CLUSE.
Here are 3 examples of CLUSE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
💌info@ninaschotpoort.nl
Collaboration metrics
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Influencer bio
Collab:achakzaisarin141@gmail.com 💌 Based in Germany
Collaboration metrics
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Influencer bio
Be Established In The Present Truth (2 Peter 1:12) For prayer, questions and inquiries concerning the content published on this channel please reach out on WhatsApp, +254706631299
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers CLUSE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.4% of partnerships featuring creators averaging 1K-5K views, CLUSE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 30.3%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.1k avg views/post, 62.8k followers):
Influencer bio
📍Paris Influence & UGC Creator | Fashion & Lifestyle Collabs : rouihemsara@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.4k avg views/post, 36.9k followers):
Influencer bio
daily inspo look | beauty ti aiuto a non dire: ”non so cosa mettere” colleziono blazer, profumi dolci e ore di skincare✨ 💌 claudia.emilio92@gmail.com
Collaboration metrics
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Out of 225 unique influencers in our dataset, 5 of them (2%) posted content for CLUSE in 3 or more separate calendar months. The most consistent partner is @noahsarey, who has collaborated across 6 months with 15 total posts. @noahsarey alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of CLUSE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, France is where CLUSE had the most influencer activity. 23.8% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of CLUSE collaborating with an influencer in France.
Daniel Wellington and ana luisa both compete with CLUSE in the affordable, minimalist fashion jewelry/watch space and use similar direct-to-consumer positioning. They’re realistic benchmarks for influencer-led accessory marketing aimed at style-conscious, mid-market shoppers.
Total sponsored posts tracked (last 12 months)
ana luisa leads with 1.3k sponsored posts, significantly outpacing Daniel Wellington (976 posts) and CLUSE (275 posts). Across all three brands, the average volume is 842 posts, suggesting moderate but consistent investment. ana luisa and Daniel Wellington have multiple times more total posts than CLUSE.
Sponsored posts by platform
Among these brands, Daniel Wellington leads on Instagram and ana luisa leads on TikTok and YouTube. The gap is most notable on YouTube, with ana luisa at 983, Daniel Wellington at 13, CLUSE at 1 posts. CLUSE's activity is particularly concentrated on Instagram. ana luisa has far more YouTube posts than CLUSE and Daniel Wellington.
Estimated sponsored posts in CLUSE's top markets
ana luisa has the highest estimated sponsored-post volume in United States (710 posts, 55.7%), United Kingdom (113 posts, 8.9%), Canada (74 posts, 5.8%), suggesting a North America focus, while Daniel Wellington has the highest estimated sponsored-post volume in India (182 posts, 18.6%), Japan (90 posts, 9.2%), suggesting a Asia focus, while CLUSE has the highest estimated sponsored-post volume in France (65 posts, 23.8%), Italy (36 posts, 13.2%), Germany (29 posts, 10.5%), suggesting a Europe focus. Looking at United States specifically, the split is ana luisa at 710 posts (55.7%), Daniel Wellington at 184 posts (18.9%). CLUSE's strength in France and Germany may indicate a home-market focus, while Daniel Wellington shows broader regional investment.
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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