March 11, 2026

CLUSE Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 275 pieces of influencer content sponsored by CLUSE over the last 12 months.

This report breaks down where & how CLUSE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with CLUSE, see here: CLUSE influencers.

Influencer activity throughout the year

CLUSE's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:

  • Total sponsored posts tracked
  • Total views those posts generated
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CLUSE's influencer activity by month

Number of sponsored posts

12Jan4Feb38Mar19Apr14May31Jun31Jul12Aug31Sep29Oct33Nov21Dec

CLUSE's sponsored post volume appears to trend upward over the 12-month period, rising from 12 posts in January to 21 in December. The peak month, March, reached 38 posts, 65% higher than the monthly average of 23.

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CLUSE's influencer activity by month (views)

Total views on sponsored video posts

15.5kJan3.4kFeb126.6kMar9.8kApr2.0MMay142.1kJun17.1kJul24.7kAug49.1kSep49.0kOct125.2kNov115.6kDec

May generated the most views at 2M, while February recorded the least at 3.4k. Across all tracked posts in the 12-month window, average views per post were 9.8k. Interestingly, the highest-view month (May) does not align with peak post volume (March), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @sarin_achakzai, generated 2M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CLUSE's sponsored influencer collaborations break down by social platform:

  • Instagram: 254 posts (92.4%)
  • TikTok: 20 posts (7.3%)
  • YouTube: 1 posts (0.4%)
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CLUSE's influencer activity by platform

Share of sponsored content by social network

254Instagram20TikTok1YouTube

Instagram influencer marketing is a clear focus for CLUSE.

Here are 3 examples of CLUSE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ninaschotpoort x CLUSE

ninaschotpoort
@ninaschotpoort
21 Nov, 25
106.9k
1.2k
Perfect gift, @Cluse heeft nu blackfriday!! Tot wel 70% [...]

Influencer bio

💌info@ninaschotpoort.nl

Collaboration metrics

Post views 106.9k
Post EMV $3.3k

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sarin_achakzai x CLUSE

sarin_achakzai
@sarin_achakzai
15 May, 25
2M
9.5k
[...] on your wrist. Complete your look with CLUSE watches and bracelets—where simplicity [...]

Influencer bio

Collab:achakzaisarin141@gmail.com 💌 Based in Germany

Collaboration metrics

Post views 2.0M
Post EMV $40.5k

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TheBridesConvocation x CLUSE

TheBridesConvocation
@TheBridesConvocation
28 Oct, 25
6.3k
235
Subscribe to our Believers Weekly Newsletter https://mailchi.mp/79f5088d70c5/belie... For prayer, questions and inquiries concerning the content published on this channel please reach out on WhatsApp, +254706631299 The following quotes from William Branham are used in this video Production. 130 They’re working on Bibles, to try to bring it together, the popes, the cardinals. The archbishop of England, the archbishop of Canterbury, I met him, shook hands with him, talked to him, myself, when I was in England; leggings all plum up almost to his hips, and (Oh!) kind of a funny-dressed fellow. But he went over to visit the pope, the first time they visit for hundreds of years. What is it? We’re at the last hour! 60-1207 — The Pergamean Church Age Rev. William Marrion Branham 218 I got a big piece in the paper, someone sent me from Arizona, of how this patriarch So-and-so, the other day, said, “Pope John the Twenty-Second,” or whatever they call him, “had…He’s a fine man. He’s the only man that ever talked on uniting the churches, the Catholics and Protestants, together.” Said, “It might not come in our days, but, the next fifteen or twenty years, it’ll be here.” 219 I thought, “Boy, you being a patriarch, you’re prophesying, and don’t know it.” 220 “It’s later than we think.” The guy that wrote it to me, wrote on top the page, “It’s later than we think.” He had been listening at the tapes, too. Yes, sir. He said, “It’s later than we think.” Said, “Brother Branham, didn’t you say this, years ago?” 221 I said, “Sure.” Yes, sir. It’s coming to pass, because it’s the Word of the Lord. It has to. Sure. Yeah.     62-0513M — The Way Of A True Prophet Of God     Rev. William Marrion Branham 58 And, today, Lucifer has got into the church, and taken away the Word, and injected denomination. And he is building a church, the ecumenical move that’s going on now, to unite all the protestants together, and altogether come into Catholic. And this pope they got in now, to do the same thing, exactly what the Scripture said it would do. And what’s he doing it by? He is doing it by man of those great ecumenical moves, who does not know God; 63-0731 — There Is Only One Way Provided By God For Anything Rev. William Marrion Branham #israel #jerusalem #peace2025 #trump #gaza #israel #domeoftherock #jewishtemple #williambranham ​ #VoiceofGod​ #TheMessageOfTheHour #endtimemessages #EndTimeMessage #believerstestimonies #prophecy2025 #antichrist #israelnews #israelpalestineconflict #israelhamaswar

Influencer bio

Be Established In The Present Truth (2 Peter 1:12) For prayer, questions and inquiries concerning the content published on this channel please reach out on WhatsApp, +254706631299

Collaboration metrics

Post views 6.3k
Post EMV $212

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If you break this down further by content type on Instagram, this is what it looks like:

  • Posts: 84.6%
  • Reels: 15.4%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers CLUSE are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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CLUSE's influencers average views (Instagram)

Based on each influencer's average views per post

<1K18.2%
1K-5K36.4%
5K-10K3.0%
10K-50K30.3%
50K-100K6.1%
100K-500K6.1%

With 36.4% of partnerships featuring creators averaging 1K-5K views, CLUSE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 30.3%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.1k avg views/post, 62.8k followers):

sara_rouihem x CLUSE

sara_rouihem
@sara_rouihem
30 Jun, 25
12.1k
Time is better with my @cluse watch ✨ #cluse #ad #clusewatches

Influencer bio

📍Paris Influence & UGC Creator | Fashion & Lifestyle Collabs : rouihemsara@gmail.com

Collaboration metrics

Post views 12.1k
Post EMV $364

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (4.4k avg views/post, 36.9k followers):

claudiaemilio x CLUSE

claudiaemilio
@claudiaemilio
18 Feb, 26
3.4k
Look ispirato dal mio nuovo orologio Cluse ⌚️✨ @cluse Il dettaglio del quadrante [...]

Influencer bio

daily inspo look | beauty ti aiuto a non dire: ”non so cosa mettere” colleziono blazer, profumi dolci e ore di skincare✨ 💌 claudia.emilio92@gmail.com

Collaboration metrics

Post views 3.4k
Post EMV $101

Get a free trial to find more data on influencer audiences, performance, and collaborations.

CLUSE's repeat partnerships

Out of 225 unique influencers in our dataset, 5 of them (2%) posted content for CLUSE in 3 or more separate calendar months. The most consistent partner is @noahsarey, who has collaborated across 6 months with 15 total posts. @noahsarey alone accounts for 5% of all tracked sponsored content.

Here are 3 examples of CLUSE's repeat influencer partnerships, with links to the sponsored content.

noahsarey x CLUSE

noahsarey
@noahsarey
16 Mar, 25
12.1k
341
First Spring Look with @cluse Ad/Anzeige* #oldmoneyoutfits [...]
noahsarey
@noahsarey
01 Nov, 25
9.8k
271
[...] @cluse (Code: NOAH10) Perfume: [...]
noahsarey
@noahsarey
27 Oct, 25
5.5k
132
Old Money Inspired Outfit🍂 Shop the look: https://liketk.it/5sRzT (Ad/Anzeige*) #ralphlauren #autumnoutfitideas #oldmoneyoutfits #oldmoneyaesthetic #oldmoneyvibes #oldmoneyfashion #ralphlaurenvintage #ralphlaurenshirt #luxurylifestyleblogger #falloutfitinspo

allaboutmaerry x CLUSE

allaboutmaerry
@allaboutmaerry
15 May, 25
949
[...] that elevate every look ✨ @cluse #fashiondetails [...]

mywayof.pl x CLUSE

mywayof.pl
@mywayof.pl
08 Oct, 25
4.8k
[...] zestawach. 👌 Zegarek: @clusepolska (Współpraca [...]
mywayof.pl
@mywayof.pl
12 Jan, 26
867
[...] detale. Ten zegarek z kolekcji @clusepolska mocno przypadł mi do [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, France is where CLUSE had the most influencer activity. 23.8% of their live influencer content in the last 12 months was posted by French influencers.

Based on the percentage of influencer content per market, other important markets include:

  • Italy (13.2%)
  • Germany (10.5%)
  • Spain (9.3%)
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CLUSE's influencer activity by market

France23.8%
Italy13.2%
Germany10.5%
Spain9.3%
The Netherlands9.0%
Other34.2%

Here is another example of CLUSE collaborating with an influencer in France.

morganerenaudi x CLUSE

morganerenaudi
@morganerenaudi
07 Mar, 25
57.3k
Vanilla Girl @cluse #cluse #cluseclub Publicité

CLUSE's influencer activity vs. related brands

Daniel Wellington and ana luisa both compete with CLUSE in the affordable, minimalist fashion jewelry/watch space and use similar direct-to-consumer positioning. They’re realistic benchmarks for influencer-led accessory marketing aimed at style-conscious, mid-market shoppers.

Total influencer content

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CLUSE vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

CLUSE
Daniel Wellington
ana luisa
2759761.3k

ana luisa leads with 1.3k sponsored posts, significantly outpacing Daniel Wellington (976 posts) and CLUSE (275 posts). Across all three brands, the average volume is 842 posts, suggesting moderate but consistent investment. ana luisa and Daniel Wellington have multiple times more total posts than CLUSE.

By social platform

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CLUSE vs. related brands influencer activity (by social platform)

Sponsored posts by platform

CLUSE
Daniel Wellington
ana luisa
2548771672086125113983InstagramTikTokYouTube

Among these brands, Daniel Wellington leads on Instagram and ana luisa leads on TikTok and YouTube. The gap is most notable on YouTube, with ana luisa at 983, Daniel Wellington at 13, CLUSE at 1 posts. CLUSE's activity is particularly concentrated on Instagram. ana luisa has far more YouTube posts than CLUSE and Daniel Wellington.

By geographical market

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CLUSE vs. related brands influencer activity (by country)

Estimated sponsored posts in CLUSE's top markets

CLUSE
Daniel Wellington
ana luisa
6542503638342900FranceItalyGermany

ana luisa has the highest estimated sponsored-post volume in United States (710 posts, 55.7%), United Kingdom (113 posts, 8.9%), Canada (74 posts, 5.8%), suggesting a North America focus, while Daniel Wellington has the highest estimated sponsored-post volume in India (182 posts, 18.6%), Japan (90 posts, 9.2%), suggesting a Asia focus, while CLUSE has the highest estimated sponsored-post volume in France (65 posts, 23.8%), Italy (36 posts, 13.2%), Germany (29 posts, 10.5%), suggesting a Europe focus. Looking at United States specifically, the split is ana luisa at 710 posts (55.7%), Daniel Wellington at 184 posts (18.9%). CLUSE's strength in France and Germany may indicate a home-market focus, while Daniel Wellington shows broader regional investment.

Read more influencer strategy breakdowns

Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

FAQ
Frequently asked questions
What type of influencer content does CLUSE sponsor most?
CLUSE's top social channel for sponsored influencer content is Instagram (92.4% of their total content). On Instagram, Posts are their most-sponsored format, accounting for the majority of their sponsored Instagram content.
Do CLUSE use discount codes in their influencer collabs?
Based on our data, we did not detect significant discount code usage in CLUSE's influencer collaborations.
Which influencers does CLUSE collaborate with?
Some of CLUSE's recent partnerships include @noahsarey, @sidarenkaa.k, @allaboutmaerry, @mywayof.pl, @emmakeitmann. You can see list of CLUSE influencers here.

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