We analyzed 444 pieces of influencer content sponsored by CLUSE over the last 12 months.
This report breaks down where & how CLUSE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CLUSE, see here: CLUSE influencers.
CLUSE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
CLUSE's sponsored post volume peaks in March with 61 posts, 65% higher than the monthly average of 37. July recorded the lowest activity at 13 posts, 65% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CLUSE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for CLUSE.
Here are 3 examples of CLUSE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
From Paris contact@jodielapetitefrenchie.com
Collaboration metrics
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Influencer bio
founder: @mazyun.nl 🛍️ daily life & the real bts of building a dream ☁️ 💌 hanegraafmara@gmail.com
Collaboration metrics
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Influencer bio
Be Established In The Present Truth (2 Peter 1:12) For prayer, questions and inquiries concerning the content published on this channel please reach out on WhatsApp, +254706631299
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers CLUSE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.1% of partnerships featuring creators averaging 1K-5K views, CLUSE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 29.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (10.6k avg views/post, 10.2k followers):
Influencer bio
Cannes📍19-21 mai content & UGC creator outfits inspo and parisian lifestyle 💌 farneila@outlook.fr
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.5k avg views/post, 12.8k followers):
Influencer bio
Funnier irl x 🐘✨
Collaboration metrics
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Out of 349 unique influencers in our dataset, 8 of them (2%) posted content for CLUSE in 3 or more separate calendar months. The most consistent partner is @noahsarey, who has collaborated across 7 months with 20 total posts. @noahsarey alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of CLUSE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, France is where CLUSE had the most influencer activity. 24.5% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of CLUSE collaborating with an influencer in France.
Daniel Wellington and ana luisa are direct competitors to CLUSE in the affordable, minimalist watch and jewelry accessories space, targeting similar style-conscious, social-first consumers. Both brands also have strong influencer-driven marketing models that closely mirror CLUSE’s go-to-market.
Total sponsored posts tracked (last 12 months)
ana luisa leads with 2.1k sponsored posts, notably outpacing Daniel Wellington (1.7k posts) and CLUSE (444 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. Daniel Wellington and ana luisa have several times more total posts than CLUSE.
Sponsored posts by platform
Among these brands, Daniel Wellington leads on Instagram and TikTok and ana luisa leads on YouTube. The gap is most notable on YouTube, with ana luisa at 1.5k, Daniel Wellington at 58, CLUSE at 3 posts. CLUSE's activity is particularly concentrated on Instagram. On YouTube, ana luisa has far more posts than CLUSE and Daniel Wellington.
Estimated sponsored posts in CLUSE's top markets
ana luisa has the highest estimated sponsored-post volume in United States (1.2k posts, 56.3%), United Kingdom (211 posts, 10.1%), Canada (136 posts, 6.5%), suggesting a North America focus, while Daniel Wellington has the highest estimated sponsored-post volume in India (478 posts, 27.5%), South Africa (163 posts, 9.4%), Japan (132 posts, 7.6%), suggesting a Asia focus, while CLUSE has the highest estimated sponsored-post volume in France (109 posts, 24.5%), Italy (54 posts, 12.2%), Spain (51 posts, 11.4%), suggesting a Europe focus. CLUSE's strength in France may indicate a home-market focus, while Daniel Wellington shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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