WOLFpak Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by WOLFpak over the last 12 months.
This report breaks down where & how WOLFpak invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WOLFpak, see here: WOLFpak influencers.
Influencer activity throughout the year
WOLFpak's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
WOLFpak's influencer activity by month
Number of sponsored posts
WOLFpak's influencer activity appears to have tapered over the year, from 236 posts in January down to 196 in December. June was the busiest month at 700 posts, 147% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WOLFpak's sponsored influencer collaborations break down by social platform:
- Instagram: 1.6k posts (46.8%)
- TikTok: 1.5k posts (43%)
- YouTube: 348 posts (10.2%)
WOLFpak's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for WOLFpak.
Here are 3 examples of WOLFpak's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
valkyr1e x WOLFpak
![Instagram post by @valkyr1e for WOLFpak. Caption reads: [...] ⚔️ @cardosystems | Code VAL ⚔️....](https://images.od.modash.io/72dc0be9892d07b4af31b17aedcdd6d72fe5d324)
Influencer bio
‘17 Yamaha R1 NEW MERCH IS LIVE ⚔️🔥 @wolfpak.official Code VAL For $ OFF 🐺🖤 👇🏽 Socials, Codes, Promos, Etc
Collaboration metrics
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nadiacapotosto_ifbbpro x WOLFpak
Influencer bio
Atleta ambassador @Prozisitalia CoD.LADYROCK Insta @nadiacapotosto_ifbbpro
Collaboration metrics
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powerslap x WOLFpak
![YouTube post by @powerslap for WOLFpak. Caption reads: [...] Fanatics Power Slap Merch Shop - 🎒 WOLFpak....](https://images.od.modash.io/77694230e1611da32bda08c5b94b402889b55d2a)
Influencer bio
Tune in to $VET Power Slap 18: WOLVERINE vs DA CRAZY HAWAIIAN on Friday, March 6 👋 Presented by Monster Energy! Welcome to the official Power Slap channel on YouTube - stay locked in with the world’s premier slap fight organization. #PowerSlap #Slap #DanaWhite #Knockout #KO
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 63.6%
- Posts: 36.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers WOLFpak are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WOLFpak's influencers average views (Instagram)
Based on each influencer's average views per post
WOLFpak's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (55.5k avg views/post, 36.4k followers):
krystolefit x WOLFpak
![Instagram post by @krystolefit for WOLFpak. Caption reads: [...] 🐺 Way before I started working with....](https://images.od.modash.io/c0f5a8c789d12a8643625ed1f4541b691c953f30)
Influencer bio
🇨🇦🇵🇹| Social Worker Mama & BRCA Previvor 💁🏻♀️ @seriouslymenopausal @wolfpak.official | KRYSTAL @tc.nutrition | TCXKRYSTAL ✉️Krystolefit@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.7k avg views/post, 175.8k followers):
musclecontest x WOLFpak
![Instagram post by @musclecontest for WOLFpak. Caption reads: [...] Championships is brought to you by WOLFpak.....](https://images.od.modash.io/0ddb5d383d6c0041bde59d2bc2509d6e4a561cba)
Influencer bio
NPC/IFBB Pro League & Olympia Qualifiers—CA/NV since 1988. Now in Brazil, Ireland, Japan, Philippines, Austria, Vietnam. @musclecontestinternational
Collaboration metrics
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WOLFpak's repeat partnerships
Out of 662 unique influencers in our dataset, 73 of them (11%) posted content for WOLFpak in 3 or more separate calendar months. The most consistent partner is @SLS, who has collaborated across 12 months with 110 total posts. @fit2bdustee_ alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of WOLFpak's repeat influencer partnerships, with links to the sponsored content.
SLS x WOLFpak
![YouTube post by @SLS for WOLFpak. Caption reads: [...] TVs. Get your official SLS x Wolfpak....](https://images.od.modash.io/b66b2ad6009ac08603a49f4250f910a692dba6e8)
![YouTube post by @SLS for WOLFpak. Caption reads: [...] TVs. Get your official SLS x Wolfpak....](https://images.od.modash.io/50fa8d7a28dd191d1ceb99c42edfaba4abdbb480)
![YouTube post by @SLS for WOLFpak. Caption reads: [...] TVs. Get your official SLS x Wolfpak....](https://images.od.modash.io/ee8358b1a86ecedf62a472267ab713532f5cf4c6)
powerslap x WOLFpak
![YouTube post by @powerslap for WOLFpak. Caption reads: [...] Power Slap Merch Shop - 🎒 WOLFpak X Power....](https://images.od.modash.io/f847b2b3c2fdeff071973657477f3dfa7a706866)
![YouTube post by @powerslap for WOLFpak. Caption reads: [...] Power Slap Merch Shop - 🎒 WOLFpak X Power....](https://images.od.modash.io/0d4255875cfd6cab85254cfef80f7e96c5341e22)
michele.fitlife x WOLFpak
![TikTok post by @michele.fitlife for WOLFpak. Caption reads: $1,500 @WOLFpak Haul 🖤 Pt. 2 This time it’s [...].](https://images.od.modash.io/579960fe151434d1ef29c99f3aa94ca8179dd4ee)
![TikTok post by @michele.fitlife for WOLFpak. Caption reads: [...] into something like music. 🐺 @WOLFpak |....](https://images.od.modash.io/a72def38f73fa02d7f77fa73ab58f8d516865298)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WOLFpak had the most influencer activity. 60.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (9.2%)
- Mexico (7.3%)
- Canada (4.3%)
WOLFpak's influencer activity by market
Here is another example of WOLFpak collaborating with an influencer in United States.
musclemamikim x WOLFpak
WOLFpak's influencer activity vs. related brands
WOLFpak’s gym-bag positioning overlaps with Gymreapers’ strength-training audience and Bagsmart’s carry/organization category, making both relevant for influencer comparisons around utility, durability, and daily carry.
Total influencer content
WOLFpak vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 10.1k sponsored posts, significantly outpacing Gymreapers (7.6k posts) and WOLFpak (3.4k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. Bagsmart and Gymreapers have roughly 3 times and 2 times as many total posts as WOLFpak.
By social platform
WOLFpak vs. related brands influencer activity (by social platform)
Sponsored posts by platform
WOLFpak leads on Instagram and YouTube, while Bagsmart leads on TikTok. The gap is most notable on TikTok, with Bagsmart at 8.8k, Gymreapers at 7.1k, WOLFpak at 1.5k posts. Gymreapers's activity is particularly concentrated on TikTok. On TikTok, Bagsmart and Gymreapers have several times more posts than WOLFpak.
By geographical market
WOLFpak vs. related brands influencer activity (by country)
Estimated sponsored posts in WOLFpak's top markets
Bagsmart has the highest estimated sponsored-post volume in United States (5.6k posts, 55.7%), United Kingdom (639 posts, 6.3%), Philippines (568 posts, 5.6%), while Gymreapers has the highest estimated sponsored-post volume in Brazil (373 posts, 4.9%), Canada (251 posts, 3.3%), while WOLFpak leads in Mexico with 248 posts (7.3%). Looking at United States specifically, the split is Bagsmart at 5.6k posts (55.7%), Gymreapers at 5.6k posts (73.8%), WOLFpak at 2.1k posts (60.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymreapers's Influencer Marketing Strategy
- Bagsmart's Influencer Marketing Strategy
- Monday Swimwear's Influencer Marketing Strategy
- Rebellious Fashion's Influencer Marketing Strategy
- Makeship's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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