WOLFpak Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 820 pieces of influencer content sponsored by WOLFpak over the last 12 months.

This report breaks down where & how WOLFpak invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with WOLFpak, see here: WOLFpak influencers.

Influencer activity throughout the year

WOLFpak's sponsored post volume appears to trend upward over the 12-month period, rising from 54 posts in January to 170 in December. The peak month, December, reached 170 posts, 150% higher than the monthly average of 68.

June generated the most views at 6.3M, while February recorded the least at 185.5k. Across all tracked posts in the 12-month window, average views per post were 38.8k. Interestingly, the highest-view month (June) does not align with peak post volume (December), which could indicate performance differences across months. The top-performing tracked post, by @powerslap, generated 3.1M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WOLFpak's sponsored influencer collaborations break down by social platform:

• Instagram: 485 posts (59.1%)
• TikTok: 254 posts (31%)
• YouTube: 81 posts (9.9%)

Instagram influencer marketing is a clear focus for WOLFpak.

Here are 3 examples of WOLFpak's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

mrolympiallc x WOLFpak

mrolympiallc

@mrolympiallc

10 Oct, 25

703.2k

17.9k

[...] Press Conference Brought to you by @wolfpak.official 🎥 @_shuttr @mrolympiallc [...]

Influencer bio

Official IG of the fitness industry’s most prestigious event, where the best of the best come together. Oct 9-12, 2025 / Vegas / Tickets On Sale Now!

Collaboration metrics

Post views 703.2k

Post EMV $22.9k

More influencer data

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rittenhouseart x WOLFpak

rittenhouseart

@rittenhouseart

05 Nov, 25

384.9k

5.2k

[...] the perfect tech friendly backpack from @WOLFpak This is their Medium 25L bag and it’s [...]

Influencer bio

😘 Your tech, stationery & shopping bestie! 📍USA For Collabs, and Partnerships 💌 rittenhouseart@gmail.com

Collaboration metrics

Post views 384.9k

Post EMV $8.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

powerslap x WOLFpak

powerslap

@powerslap

21 Sep, 25

3.1M

[...] - https://shop.powerslap.com/en/ 🎒 WOLFpak X Power Slap backpacks - [...]

Influencer bio

Power Slap 7 | April 12th | 9pm ET/6pm PT | Live & Free on Rumble Tickets Available 👉 https://onlocationexp.com/powerslap/power-slap-7-tickets Welcome to the official Power Slap channel on YouTube! Stay locked in with the world's premier slap fight organization. Download Power Slap Mobile now 👉 https://bit.ly/powerslapapp

Collaboration metrics

Post views 3.1M

Post EMV $93.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 38.7% of partnerships featuring creators averaging 10K-50K views, WOLFpak's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (709.2k avg views/post):

inthegym.zeus x WOLFpak

inthegym.zeus

@inthegym.zeus

02 Apr, 25

1.9k

Excited to announce my partnership with WolfPak! I never thought a gym bag really [...]

Influencer bio

Army Vet 🇺🇸| Mental Health🧠| Ares🔱|NQ Bodybuilder🌐🏆| @youngla | @ryse | @elev8.foods | CODE: ZEUS

Collaboration metrics

Post views 0

Post EMV $191

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (8.8k avg views/post):

lilidong_ifbbpro x WOLFpak

lilidong_ifbbpro

@lilidong_ifbbpro

24 Mar, 25

1.3k

[...] LILI40) **Lunch/Gym Bag Sponsor** @@wolfpak.official Discount Code: LILI **Health [...]

Influencer bio

FL 🏖️ 2×⭕️lympian wellness  @evogennutrition  -LILIDONG-IFBBPRO @wolfpak.official-Lili @officialbetterbodies @goddessglamsuits @flexpromeals Lili40

Collaboration metrics

Post views 0

Post EMV $126

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

WOLFpak's repeat partnerships

powerslap x WOLFpak

powerslap

@powerslap

21 Sep, 25

3.1M

[...] WOLFpak X Power Slap backpacks - [...]

powerslap

@powerslap

05 May, 25

2.6M

13.9k

[...] WOLFpak X Power Slap backpacks - [...]

powerslap

@powerslap

18 Apr, 25

2.1M

34.7k

[...] WOLFpak X Power Slap backpacks - [...]

NickWalker39 x WOLFpak

NickWalker39

@NickWalker39

29 Sep, 25

244.2k

5.8k

[...]   / lcmfitness_nj   SPONSORS: WOLFPAK OFFICIAL - CODE: NICK - [...]

NickWalker39

@NickWalker39

21 Jul, 25

176k

3.9k

[...] Animal Paradise SPONSORS: WOLFPAK OFFICIAL - CODE: NICK - [...]

NickWalker39

@NickWalker39

21 Aug, 25

130.9k

3k

[...] – South Jersey ⸻ SPONSORS • WOLFPAK OFFICIAL – CODE: NICK – [...]

random_jess_mess x WOLFpak

random_jess_mess

@random_jess_mess

09 Jan, 26

32.4k

21

@WOLFpak shaker #shaker #wolfpak [...]

random_jess_mess

@random_jess_mess

30 Nov, 25

9.2k

40

@WOLFpak has bags for everything!!! [...]

random_jess_mess

@random_jess_mess

29 Nov, 25

2.8k

18

@WOLFpak bags are just special! [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (9%)
• Mexico (9%)
• India (4.4%)

Here is another example of WOLFpak collaborating with an influencer in United States.

moriauphoto x WOLFpak

moriauphoto

@moriauphoto

25 Jun, 25

479.5k

41k

[...] @dubai_pro_event @ifbb_pro_league 🎒 : @wolfpak.official – SALAHWOLF 🧬 : @mybiolabshop [...]

WOLFpak's influencer activity vs. related brands

WOLFpak competes for everyday carry and lifestyle accessory attention alongside brands like Ekster and New Era Cap. All lean on creator-driven lifestyle, gym, and street-style content to win functional-but-aesthetic purchases.

Total influencer content

WOLFpak leads with 820 sponsored posts, notably outpacing Ekster (639 posts) and New Era Cap (346 posts). Across all three brands, the average volume is 602 posts, suggesting moderate but consistent investment. WOLFpak has more total posts than Ekster and New Era Cap.

By social platform

WOLFpak leads on Instagram and TikTok, while Ekster leads on YouTube. The gap is most notable on YouTube, with Ekster at 564, WOLFpak at 81, New Era Cap at 1 posts. Ekster's activity is particularly concentrated on YouTube. WOLFpak posts far more on Instagram and TikTok, while Ekster posts far more on YouTube.

By geographical market

WOLFpak has the highest estimated sponsored-post volume in United States (489 posts, 59.6%), Brazil (74 posts, 9%), Mexico (74 posts, 9%), suggesting a North America focus, while Ekster has the highest estimated sponsored-post volume in United Kingdom (78 posts, 12.2%), Canada (42 posts, 6.5%), while New Era Cap leads in Japan with 44 posts (12.6%). Looking at United States specifically, the split is WOLFpak at 489 posts (59.6%), Ekster at 414 posts (64.8%), New Era Cap at 148 posts (42.8%). WOLFpak's strength in United States may indicate a home-market focus, while Ekster shows broader regional investment.