WOLFpak Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.5k pieces of influencer content sponsored by WOLFpak over the last 12 months.
This report breaks down where & how WOLFpak invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WOLFpak, see here: WOLFpak influencers.
Influencer activity throughout the year
WOLFpak's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
WOLFpak's influencer activity by month
Number of sponsored posts
WOLFpak's influencer output appears relatively consistent throughout the year, averaging about 703 sponsored posts per month. July recorded the highest volume at 900 posts (28% above average), while June was the quietest at 531 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WOLFpak's sponsored influencer collaborations break down by social platform:
- Instagram: 6.7k posts (79.2%)
- TikTok: 1.4k posts (16.7%)
- YouTube: 353 posts (4.2%)
WOLFpak's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for WOLFpak.
Here are 3 examples of WOLFpak's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
powerslap x WOLFpak
![Instagram post by @powerslap for WOLFpak. Caption reads: [...] in his return at #PowerSlap14 💪 [ B2YB....](https://images.od.modash.io/eb3b9c55c700497829227161d716cdcb17b96035)
Influencer bio
🏆 Isaih Quinones vs Stunt Marshall 🏆 Cole Young vs Brandon Rhodes $VET #PowerSlap21 | Fri July 10 | 9PM ET/6PM PT
Collaboration metrics
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nadiacapotosto_ifbbpro x WOLFpak
Influencer bio
Atleta ambassador @Prozisitalia CoD.LADYROCK Insta @nadiacapotosto_ifbbpro
Collaboration metrics
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powerslap x WOLFpak
![YouTube post by @powerslap for WOLFpak. Caption reads: [...] Fanatics Power Slap Merch Shop - 🎒 WOLFpak....](https://images.od.modash.io/77694230e1611da32bda08c5b94b402889b55d2a)
Influencer bio
Tune in to $VET Power Slap 18: WOLVERINE vs DA CRAZY HAWAIIAN on Friday, March 6 👋 Presented by Monster Energy! Welcome to the official Power Slap channel on YouTube - stay locked in with the world’s premier slap fight organization. #PowerSlap #Slap #DanaWhite #Knockout #KO
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 53.9%
- Posts: 46.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers WOLFpak are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WOLFpak's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.1% of partnerships featuring creators averaging 10K-50K views, WOLFpak's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (538.7k avg views/post):
generationworld.g x WOLFpak
Influencer bio
GOD FIRST 🌐 GENERATION™ MIAMI (FL) 🇺🇸 IFBB PRO MASTER MEXICO D.F. 🇲🇽 DUBAI 🇦🇪 BUENOS AIRES 🇦🇷 BARCELONA 🇪🇸 RIO DE JANEIRO 🇧🇷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
marcilifts_ x WOLFpak
![Instagram post by @marcilifts_ for WOLFpak. Caption reads: [...] 👏🏻 it’s time for another giveaway!!....](https://images.od.modash.io/02b4434ff48c4117cc13c52f69a4dd5c34b97c85)
Influencer bio
Pole | Gym | Social Justice ✨ Midwest Princess 📍 Vegetarian 🌱
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WOLFpak's repeat partnerships
Out of 1.2k unique influencers in our dataset, 135 of them (11%) posted content for WOLFpak in 3 or more separate calendar months. The most consistent partner is @salaheddinelahrach, who has collaborated across 13 months with 220 total posts.
Here are 3 examples of WOLFpak's repeat influencer partnerships, with links to the sponsored content.
nelfa_fitness x WOLFpak
![Instagram post by @nelfa_fitness for WOLFpak. Caption reads: UNBOXYNG DE WOLFPAK!! @wolfpak.official [...].](https://images.od.modash.io/2738d7dd8ebcc40c978692660d523831fa164e88)
![Instagram post by @nelfa_fitness for WOLFpak. Caption reads: [...] NEVER AVERAGE ALWAYS A WOLF....](https://images.od.modash.io/4da3f17bedce66a9f542a3d38b276dfff038f634)
![Instagram post by @nelfa_fitness for WOLFpak. Caption reads: [...] de feed) • Muestra todos tus WOLFpaks....](https://images.od.modash.io/c644d256b0fbcf990dedaac68a38fdf6af273227)
nrod808 x WOLFpak
![Instagram post by @nrod808 for WOLFpak. Caption reads: [...] Thank you to my sponsors WOLFpak....](https://images.od.modash.io/ab171de2e899134fd5e6784d37c9f5c4d80d88a1)
![Instagram post by @nrod808 for WOLFpak. Caption reads: [...] @oldschoollabs . Carried by....](https://images.od.modash.io/41f97b7734fb4274cdf863aae10e19e9446b655c)
![Instagram post by @nrod808 for WOLFpak. Caption reads: [...] and always rolling with @wolfpak.official —....](https://images.od.modash.io/a6608276a93852f37c69ab84470604d87b30953f)
powerslap x WOLFpak
![YouTube post by @powerslap for WOLFpak. Caption reads: [...] Power Slap Merch Shop - 🎒 WOLFpak X Power....](https://images.od.modash.io/f847b2b3c2fdeff071973657477f3dfa7a706866)
![YouTube post by @powerslap for WOLFpak. Caption reads: [...] Power Slap Merch Shop - 🎒 WOLFpak X Power....](https://images.od.modash.io/0d4255875cfd6cab85254cfef80f7e96c5341e22)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WOLFpak had the most influencer activity. 60.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (8.4%)
- Mexico (8.3%)
- India (4.5%)
WOLFpak's influencer activity by market
Here is another example of WOLFpak collaborating with an influencer in United States.
galvezphysique x WOLFpak
![Instagram post by @galvezphysique for WOLFpak. Caption reads: [...] | CARLOS @getsomsleep | CARLOS....](https://images.od.modash.io/844f9a026cff2a9dd32a207ae16cbeee2173f387)
WOLFpak's influencer activity vs. related brands
WOLFpak’s bag-and-gear positioning aligns with Bagsmart and Dagne Dover, which compete for functional carry solutions and win via creator “what’s in my bag,” organization, and gym/commute use-case content.
Total influencer content
WOLFpak vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 10.2k sponsored posts, notably outpacing WOLFpak (8.5k posts) and Dagne Dover (721 posts). Across all three brands, the average volume is 6.5k posts, indicating mature, scaled influencer programs.
By social platform
WOLFpak vs. related brands influencer activity (by social platform)
Sponsored posts by platform
WOLFpak leads on Instagram and YouTube, while Bagsmart leads on TikTok. The gap is most notable on TikTok, with Bagsmart at 9k, WOLFpak at 1.4k, Dagne Dover at 304 posts. WOLFpak's activity is particularly concentrated on Instagram. Bagsmart has far more TikTok posts than WOLFpak and Dagne Dover, while WOLFpak has far more Instagram posts than Bagsmart and Dagne Dover.
By geographical market
WOLFpak vs. related brands influencer activity (by country)
Estimated sponsored posts in WOLFpak's top markets
Bagsmart has the highest estimated sponsored-post volume in United States (5.5k posts, 54.2%), Indonesia (713 posts, 7%), United Kingdom (621 posts, 6.1%), while WOLFpak has the highest estimated sponsored-post volume in Brazil (711 posts, 8.4%), Mexico (702 posts, 8.3%), while Dagne Dover leads in Canada with 28 posts (3.9%). Looking at United States specifically, the split is Bagsmart at 5.5k posts (54.2%), WOLFpak at 5.1k posts (60.8%), Dagne Dover at 557 posts (77.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Bagsmart's Influencer Marketing Strategy
- Dagne Dover's Influencer Marketing Strategy
- Monday Swimwear's Influencer Marketing Strategy
- Rebellious Fashion's Influencer Marketing Strategy
- Makeship's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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