We analyzed 8.7k pieces of influencer content sponsored by WOLFpak over the last 12 months.
This report breaks down where & how WOLFpak invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WOLFpak, see here: WOLFpak influencers.
WOLFpak's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
WOLFpak's influencer output appears relatively consistent throughout the year, averaging about 720 sponsored posts per month. July recorded the highest volume at 917 posts (27% above average), while February was the quietest at 351 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WOLFpak's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for WOLFpak.
Here are 3 examples of WOLFpak's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Rewatch all the action from $VET #PowerSlap15 NOW on YouTube
Collaboration metrics
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Influencer bio
I show product from TikTok shop :) Email: Melissamariche.business@gmail.com
Collaboration metrics
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Influencer bio
Tune in to $VET Power Slap 18: WOLVERINE vs DA CRAZY HAWAIIAN on Friday, March 6 👋 Presented by Monster Energy! Welcome to the official Power Slap channel on YouTube - stay locked in with the world’s premier slap fight organization. #PowerSlap #Slap #DanaWhite #Knockout #KO
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers WOLFpak are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
WOLFpak's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (709.2k avg views/post):
Influencer bio
Army Vet 🇺🇸| Mental Health🧠| Ares🔱|NQ Bodybuilder🌐🏆| @youngla | @ryse | @elev8.foods | CODE: ZEUS ⬇️‼️COACHING LINK‼️⬇️
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.8k avg views/post):
Influencer bio
FL 🏖️ 2×⭕️lympian wellness @evogennutrition -LILIDONG-IFBBPRO @wolfpak.official-Lili @officialbetterbodies @goddessglamsuits @flexpromeals Lili40
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 147 of them (11%) posted content for WOLFpak in 3 or more separate calendar months. The most consistent partner is @pandsfitness, who has collaborated across 12 months with 196 total posts.
Here are 3 examples of WOLFpak's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where WOLFpak had the most influencer activity. 58.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of WOLFpak collaborating with an influencer in United States.
WOLFpak’s gear and bags overlap with Bagsmart in functional carry products and with New Era Cap in fitness/street accessories competing for similar lifestyle audiences. These brands perform well with creators who showcase everyday carry, gym fits, and organization.
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 9.9k sponsored posts, marginally ahead of WOLFpak (8.7k posts) and New Era Cap (6.6k posts). Across all three brands, the average volume is 8.4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
WOLFpak leads on Instagram and YouTube, while Bagsmart leads on TikTok. The gap is most notable on TikTok, with Bagsmart at 9.2k, WOLFpak at 1.3k, New Era Cap at 805 posts. WOLFpak's activity is particularly concentrated on Instagram. On TikTok, Bagsmart has far more posts than WOLFpak and New Era Cap.
Estimated sponsored posts in WOLFpak's top markets
Bagsmart has the highest estimated sponsored-post volume in United States (6k posts, 60.5%), Indonesia (524 posts, 5.3%), while New Era Cap leads in Japan with 1.8k posts (27.9%), while WOLFpak has the highest estimated sponsored-post volume in Brazil (831 posts, 9.6%), Mexico (805 posts, 9.3%). Looking at United States specifically, the split is Bagsmart at 6k posts (60.5%), WOLFpak at 5.1k posts (58.9%), New Era Cap at 1.7k posts (26%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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