WOLFpak Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.5k pieces of influencer content sponsored by WOLFpak over the last 12 months.
This report breaks down where & how WOLFpak invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WOLFpak, see here: WOLFpak influencers.
Influencer activity throughout the year
WOLFpak maintains a steady pace of influencer content throughout the year. The chart below shows month-by-month data for total sponsored posts tracked.
WOLFpak's influencer activity by month
Number of sponsored posts
WOLFpak's influencer output appears relatively consistent throughout the year, averaging about 697 sponsored posts per month. December recorded the highest volume at 781 posts (12% above average), while February was the quietest at 638 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WOLFpak's sponsored influencer collaborations break down by social platform:
- Instagram: 6.5k posts (76%)
- TikTok: 1.6k posts (19.3%)
- YouTube: 400 posts (4.7%)
WOLFpak's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for WOLFpak.
Here are 3 examples of WOLFpak's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mrolympiallc x WOLFpak
![Instagram post by @mrolympiallc for WOLFpak. Caption reads: [...] Press Conference Brought to you by....](https://images.od.modash.io/c2ea9e013b3a5b4cb35d7f8cb2d8194f40437e1f)
Influencer bio
Official IG of Joe Weider’s Olympia Weekend The Fitness Industry’s Most Celebrated Tradition 📅 Sep 24-27📍Las Vegas Order Arena Tickets & Expo Passes!!
Collaboration metrics
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maartinezsteph x WOLFpak
![TikTok post by @maartinezsteph for WOLFpak. Caption reads: [...] new baggggg 🐆🍒 new leopard print 35L....](https://images.od.modash.io/dc45bfb963bf123f04cc708587aef611e7e0e289)
Influencer bio
💌 email // stephaniebrianda@gmail.com
Collaboration metrics
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powerslap x WOLFpak
![YouTube post by @powerslap for WOLFpak. Caption reads: [...] Fanatics Power Slap Merch Shop - 🎒 WOLFpak....](https://images.od.modash.io/77694230e1611da32bda08c5b94b402889b55d2a)
Influencer bio
Tune in to $VET Power Slap 18: WOLVERINE vs DA CRAZY HAWAIIAN on Friday, March 6 👋 Presented by Monster Energy! Welcome to the official Power Slap channel on YouTube - stay locked in with the world’s premier slap fight organization. #PowerSlap #Slap #DanaWhite #Knockout #KO
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 59.2%
- Posts: 40.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers WOLFpak are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WOLFpak's influencers average views (Instagram)
Based on each influencer's average views per post
WOLFpak's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (610.9k avg views/post):
generationworld.g x WOLFpak
Influencer bio
GOD FIRST 🌐 GENERATION™ MIAMI (FL) 🇺🇸 IFBB PRO MASTER MEXICO D.F. 🇲🇽 DUBAI 🇦🇪 BUENOS AIRES 🇦🇷 BARCELONA 🇪🇸 RIO DE JANEIRO 🇧🇷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
kacyliftsfr x WOLFpak
![Instagram post by @kacyliftsfr for WOLFpak. Caption reads: [...] announce that I am now affiliated with....](https://images.od.modash.io/d75b2286ac7120e621452132479dd91908890392)
Influencer bio
22 | Becoming everything I said I would NPC bodybuilding debut: Aug 22 🥇 @vital_apparel athlete ‘kacyliftsfr’ @wolfpak.official ‘kacy’ Coaching ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WOLFpak's repeat partnerships
Out of 1.3K unique influencers in our dataset, 142 of them (11%) posted content for WOLFpak in 3 or more separate calendar months. The most consistent partner is @salaheddinelahrach, who has collaborated across 13 months with 251 total posts.
Here are 3 examples of WOLFpak's repeat influencer partnerships, with links to the sponsored content.
powerslap x WOLFpak
![YouTube post by @powerslap for WOLFpak. Caption reads: [...] Power Slap Merch Shop - 🎒 WOLFpak X Power....](https://images.od.modash.io/6a2c20991d204b311da0406ea98b7a75e6b68cc4)
![YouTube post by @powerslap for WOLFpak. Caption reads: [...] Power Slap Merch Shop - 🎒 WOLFpak X Power....](https://images.od.modash.io/a6affbb90dee7f7378e8e5554a73e35588c78915)
thewaifuwu x WOLFpak
![Instagram post by @thewaifuwu for WOLFpak. Caption reads: [...] loves be at 45L meal prep bag....](https://images.od.modash.io/6ffd74c945618916a0e156cecc316c00694477b4)
![Instagram post by @thewaifuwu for WOLFpak. Caption reads: [...] compete @villagehiddeniniron....](https://images.od.modash.io/ca1ca691d2f063111c95280bd5a0436b2335b656)
![Instagram post by @thewaifuwu for WOLFpak. Caption reads: [...] I cant wait for fall to come....](https://images.od.modash.io/cca9b635db99ce7b87360cd279245d986b036e89)
jameswestwelding x WOLFpak
![Instagram post by @jameswestwelding for WOLFpak. Caption reads: WOLFpak backpacks are built with a [...].](https://images.od.modash.io/5f13a31d13bf0473684a527881fee684fe149b71)
![Instagram post by @jameswestwelding for WOLFpak. Caption reads: [...] Shark Bite 35L Backpack from....](https://images.od.modash.io/bd9f1acaff07efc85c8b8d7c5f290eb195f78edc)
![Instagram post by @jameswestwelding for WOLFpak. Caption reads: [...] the Shark Bite Backpack by @wolfpak.official....](https://images.od.modash.io/4e01714311c947b611e8649ececa6b3fd1fc534c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WOLFpak had the most influencer activity. 61.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (9.3%)
- Brazil (7.7%)
- United Kingdom (3.8%)
WOLFpak's influencer activity by market
Here is another example of WOLFpak collaborating with an influencer in United States.
galvezphysique x WOLFpak
![Instagram post by @galvezphysique for WOLFpak. Caption reads: [...] | CARLOS @getsomsleep | CARLOS....](https://images.od.modash.io/844f9a026cff2a9dd32a207ae16cbeee2173f387)
WOLFpak's influencer activity vs. related brands
WOLFpak’s lifestyle bags and gym-ready carry products align with Bagsmart’s functional travel/organization gear and Ekster’s everyday-carry accessories, making them strong competitors for creator-packed “what’s in my bag” content.
Total influencer content
WOLFpak vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 10.1K sponsored posts, notably outpacing WOLFpak (8.5K posts) and Ekster (1.3K posts). Across all three brands, the average volume is 6.6K posts, indicating mature, scaled influencer programs.
By social platform
WOLFpak vs. related brands influencer activity (by social platform)
Sponsored posts by platform
WOLFpak leads on Instagram, while Bagsmart has the most activity on TikTok and Ekster has the most activity on YouTube. The gap is most notable on TikTok, with Bagsmart at 8.3K, WOLFpak at 1.6K, Ekster at 52 posts. WOLFpak's activity is particularly concentrated on Instagram. Posting volume varies sharply by platform: WOLFpak leads on Instagram (6462 vs 1618 and 0), Bagsmart leads on TikTok (8294 vs 1636 and 52), and Ekster leads on YouTube (1239 vs 400 and 169).
By geographical market
WOLFpak vs. related brands influencer activity (by country)
Estimated sponsored posts in WOLFpak's top markets
Bagsmart has the highest estimated sponsored-post volume in United States (6.2K posts, 61.5%), United Kingdom (686 posts, 6.8%), India (423 posts, 4.2%), while WOLFpak has the highest estimated sponsored-post volume in Mexico (790 posts, 9.3%), Brazil (654 posts, 7.7%), while Ekster leads in Canada with 93 posts (7.2%). Looking at United States specifically, the split is Bagsmart at 6.2K posts (61.5%), WOLFpak at 5.2K posts (61.5%), Ekster at 813 posts (63%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Bagsmart's Influencer Marketing Strategy
- Ekster's Influencer Marketing Strategy
- Monday Swimwear's Influencer Marketing Strategy
- Rebellious Fashion's Influencer Marketing Strategy
- POPFLEX Active's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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