Oscar De La Renta Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 687 pieces of influencer content sponsored by Oscar De La Renta over the last 12 months.

This report breaks down where & how Oscar De La Renta invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Oscar De La Renta, see here: Oscar De La Renta influencers.

Influencer activity throughout the year

Oscar De La Renta's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Oscar De La Renta's sponsored post volume appears to trend upward over the 12-month period, rising from 32 posts in January to 136 in December. The peak month, December, reached 136 posts, 139% higher than the monthly average of 57.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Oscar De La Renta's sponsored influencer collaborations break down by social platform:

• Instagram: 518 posts (75.4%)
• TikTok: 166 posts (24.2%)
• YouTube: 3 posts (0.4%)

Instagram influencer marketing is a clear focus for Oscar De La Renta.

Here are 2 examples of Oscar De La Renta's recent sponsored collaborations (one each for Instagram, TikTok).

camilacoelho x Oscar De La Renta

camilacoelho

@camilacoelho

18 Dec, 25

1.4M

[...] Wearing full Oscar look and the @oscardelarenta New York fragrance which has become [...]

Influencer bio

Share LOVE wherever you go! Founder @elaluz & @camilacoelhocollection @epilepsyfdn Ambassador & Board Member💜

Collaboration metrics

Post views1.4M

Post EMV $43.2k

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dzaslavsky x Oscar De La Renta

dzaslavsky

@dzaslavsky

06 May, 25

3.8M

38.3k

[...] moment at a time. The new Oscar de la Renta New York fragrance is the perfect [...]

Influencer bio

Miami 💌 daniellezaslavskaya@gmail.com Brillstein Entertainment / UTA

Collaboration metrics

Post views3.8M

Post EMV $77.9k

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 29.8% of partnerships featuring creators averaging 10K-50K views, Oscar De La Renta's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 20.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (272.4k avg views/post):

paolaalberdi x Oscar De La Renta

paolaalberdi

@paolaalberdi

21 Dec, 25

102.9k

2.1k

[...] love, spent 48 hours immersed in Oscar de la Renta New York fragrance. 🌴🖤 [...]

Influencer bio

mexican american creative director @ellaz____ outfits, beauty, mom who homeschools & travels. shop all my looks 👇🏼

Collaboration metrics

Post views102.9k

Post EMV $3.3k

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And here is another example with a smaller creator on Instagram (3.8k avg views/post):

maxinehartpaintings x Oscar De La Renta

maxinehartpaintings

@maxinehartpaintings

23 Dec, 25

7.6k

239

[...] and a wonderful opportunity from @oscardelarenta to paint a series of landscapes and [...]

Influencer bio

Painter, Cornwall, UK Work available to buy @morgansfalmouth @cornwallcontemporary , Pre-Spring 2024 collection @oscardelarenta , website links 👇🏻

Collaboration metrics

Post views7.6k

Post EMV $251

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Oscar De La Renta's repeat partnerships

lydiamillen x Oscar De La Renta

lydiamillen

@lydiamillen

17 Jul, 25

395.1k

33.3k

[...] exclusive preview of the @Oscar de la Renta Pre-Spring 2026 [...]

lydiamillen

@lydiamillen

12 Jun, 25

329.1k

19.2k

[...] ceremony Ad Dressed by @Oscar de la Renta #ootd #getdressedwithme [...]

lydiamillen

@lydiamillen

18 Apr, 26

95.6k

6.6k

🌸 Ad @Oscar de la Renta

luciabrunoofficial x Oscar De La Renta

luciabrunoofficial

@luciabrunoofficial

28 Dec, 25

506

2

[...] of haute couture - @oscardelarenta

luciabrunoofficial

@luciabrunoofficial

29 Jun, 25

291

5

[...] dress for @sydney_sweeney @oscardelarenta

luciabrunoofficial

@luciabrunoofficial

31 Jul, 25

281

6

@oscardelarenta - nearly bright

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (8%)
• India (5.2%)
• United Kingdom (4.8%)

Here is another example of Oscar De La Renta collaborating with an influencer in United States.

jourdansloanechildress x Oscar De La Renta

jourdansloanechildress

@jourdansloanechildress

06 May, 25

894.8k

2.3k

[...] rose, and vanilla, the new Oscar de la Renta New York fragrance is the perfect [...]

Oscar De La Renta's influencer activity vs. related brands

Oscar De La Renta competes with ELIE SAAB and ISABEL MARANT in designer fashion where brand image, red-carpet moments, and high-end styling content matter. These are relevant benchmarks for luxury influencer strategy and celebrity/creator alignment.

Total influencer content

ISABEL MARANT leads with 1k sponsored posts, marginally ahead of ELIE SAAB (917 posts) and Oscar De La Renta (687 posts). Across all three brands, the average volume is 874 posts, suggesting moderate but consistent investment.

By social platform

Among these brands, ELIE SAAB leads on Instagram and YouTube and ISABEL MARANT leads on TikTok. The gap is most notable on Instagram, with ELIE SAAB at 905, ISABEL MARANT at 739, Oscar De La Renta at 518 posts. Oscar De La Renta's activity is particularly concentrated on Instagram. On TikTok, ELIE SAAB has no posts while Oscar De La Renta and ISABEL MARANT are active.

By geographical market

Oscar De La Renta leads in United States with 336 posts (48.9%), while ISABEL MARANT has the highest estimated sponsored-post volume in Brazil (118 posts, 11.6%), France (116 posts, 11.4%), while ELIE SAAB leads in India with 81 posts (8.8%). Looking at United States specifically, the split is Oscar De La Renta at 336 posts (48.9%), ISABEL MARANT at 242 posts (23.8%), ELIE SAAB at 147 posts (16%). Oscar De La Renta's strength in United States may indicate a home-market focus, while ISABEL MARANT shows broader regional investment.