Oscar De La Renta Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 72 pieces of influencer content sponsored by Oscar De La Renta over the last 12 months.
This report breaks down where & how Oscar De La Renta invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Oscar De La Renta, see here: Oscar De La Renta influencers.
Influencer activity throughout the year
Oscar De La Renta's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Oscar De La Renta's influencer activity by month
Number of sponsored posts
Oscar De La Renta's sponsored post volume peaks in December with 16 posts, 167% higher than the monthly average of 6. August recorded the lowest activity at 1 posts, 83% below average. This could reflect a holiday-focused influencer strategy.
Oscar De La Renta's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 5.2M, while March recorded the least at 2.5k. Across all tracked posts in the 12-month window, average views per post were 163.5k. Interestingly, the highest-view month (May) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @dzaslavsky, generated 3.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Oscar De La Renta's sponsored influencer collaborations break down by social platform:
- Instagram: 50 posts (69.4%)
- TikTok: 21 posts (29.2%)
- YouTube: 1 posts (1.4%)
Oscar De La Renta's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Oscar De La Renta.
Here are 3 examples of Oscar De La Renta's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
camilacoelho x Oscar De La Renta
![Instagram post by @camilacoelho for Oscar De La Renta. Caption reads: [...] Wearing full Oscar look and the....](https://images.od.modash.io/86998d617a33218a95445d099eda2dd4193fa890)
Influencer bio
Share LOVE wherever you go! Founder @elaluz & @camilacoelhocollection @epilepsyfdn Ambassador & Board Member💜
Collaboration metrics
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dzaslavsky x Oscar De La Renta
![TikTok post by @dzaslavsky for Oscar De La Renta. Caption reads: [...] moment at a time. The new Oscar de la Renta....](https://images.od.modash.io/e1e2dccf669fab5c04f8a99f5cb3087cd2f443ea)
Influencer bio
Miami 💌 daniellezaslavskaya@gmail.com Brillstein Entertainment / UTA
Collaboration metrics
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lydiamillen x Oscar De La Renta
![YouTube post by @lydiamillen for Oscar De La Renta. Caption reads: [...]
OSCAR DE LA RENTA OUTFIT - [...].](https://images.od.modash.io/241b8559ec7bda56775923b257d1ced889f95b96)
Influencer bio
Life & Style from the English countryside. Order EVERGREEN - https://amzlink.to/az0hxEbLtUo6h Pre order THE EVERGREEN JOURNAL - https://geni.us/TheEvergreenJournal Join The EVERGREENS - https://www.facebook.com/groups/1188456606341668/
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 54%
- Reels: 46%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Oscar De La Renta are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Oscar De La Renta's influencers average views (Instagram)
Based on each influencer's average views per post
Oscar De La Renta's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (272.4k avg views/post, 1.1M followers):
paolaalberdi x Oscar De La Renta
![Instagram post by @paolaalberdi for Oscar De La Renta. Caption reads: [...] love, spent 48 hours immersed in Oscar de la....](https://images.od.modash.io/32a9831fee0912232c107e55a9efce413f4d5b64)
Influencer bio
outfits, beauty, motherhood, & travel. mexican american shop all my looks 👇🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.1k avg views/post, 137.7k followers):
jeanshafiroff x Oscar De La Renta
![Instagram post by @jeanshafiroff for Oscar De La Renta. Caption reads: [...] @kokinnewyork couture
Earrings:....](https://images.od.modash.io/6df1901d81cce24f0ec5a88d902860ad461cc996)
Influencer bio
Philanthropist | Humanitarian | TV Host| Fashion | Public Figure | Author “Successful Philanthropy: How to Make a Life by what you give” 📍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Oscar De La Renta's repeat partnerships
Out of 59 unique influencers in our dataset, 2 of them (3%) posted content for Oscar De La Renta in 3 or more separate calendar months. The most consistent partner is @luciabrunoofficial, who has collaborated across 3 months with 4 total posts. @luciabrunoofficial alone accounts for 6% of all tracked sponsored content.
Here are 1 examples of Oscar De La Renta's repeat influencer partnerships, with links to the sponsored content.
luciabrunoofficial x Oscar De La Renta
![Instagram post by @luciabrunoofficial for Oscar De La Renta. Caption reads: [...] of haute couture - @oscardelarenta.](https://images.od.modash.io/c9986e848628c4d6ed3bf76627e6c1016ff151e5)
![Instagram post by @luciabrunoofficial for Oscar De La Renta. Caption reads: [...] dress for @sydney_sweeney @oscardelarenta.](https://images.od.modash.io/ae0c00b3db3b82d482e505163f29362f5acaa095)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Oscar De La Renta had the most influencer activity. 51.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (7.4%)
- India (5.2%)
- United Kingdom (5%)
Oscar De La Renta's influencer activity by market
Here is another example of Oscar De La Renta collaborating with an influencer in United States.
jourdansloane x Oscar De La Renta
![TikTok post by @jourdansloane for Oscar De La Renta. Caption reads: [...] rose, and vanilla, the new Oscar de la Renta....](https://images.od.modash.io/9f597bce739708e099e0d979020b126bd8c2efa4)
Oscar De La Renta's influencer activity vs. related brands
Oscar De La Renta competes in designer fashion with other premium houses like ELIE SAAB and ISABEL MARANT. They target similar high-consideration shoppers and rely on red-carpet, editorial, and luxury influencer visibility.
Total influencer content
Oscar De La Renta vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ELIE SAAB leads with 135 sponsored posts, marginally ahead of ISABEL MARANT (118 posts) and Oscar De La Renta (72 posts). Across all three brands, the average volume is 108 posts, indicating limited or experimental influencer activity.
By social platform
Oscar De La Renta vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Oscar De La Renta leads on TikTok and YouTube, while ELIE SAAB leads on Instagram. The gap is most notable on Instagram, with ELIE SAAB at 130, ISABEL MARANT at 105, Oscar De La Renta at 50 posts. ELIE SAAB's activity is particularly concentrated on Instagram. Instagram posting volume is much higher for ELIE SAAB and ISABEL MARANT than for Oscar De La Renta.
By geographical market
Oscar De La Renta vs. related brands influencer activity (by country)
Estimated sponsored posts in Oscar De La Renta's top markets
Oscar De La Renta leads in United States with 37 posts (51.9%), while ISABEL MARANT has the highest estimated sponsored-post volume in Brazil (13 posts, 10.8%), France (11 posts, 9.3%), while ELIE SAAB leads in India with 12 posts (9%). Looking at United States specifically, the split is Oscar De La Renta at 37 posts (51.9%), ISABEL MARANT at 29 posts (24.4%), ELIE SAAB at 22 posts (16.3%). Oscar De La Renta's strength in United States may indicate a home-market focus, while ISABEL MARANT shows broader regional investment.
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