Oscar De La Renta Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 604 pieces of influencer content sponsored by Oscar De La Renta over the last 12 months.

This report breaks down where & how Oscar De La Renta invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Oscar De La Renta, see here: Oscar De La Renta influencers.

Influencer activity throughout the year

Oscar De La Renta's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Oscar De La Renta's sponsored post volume peaks in December with 115 posts, 130% higher than the monthly average of 50. July recorded the lowest activity at 26 posts, 48% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Oscar De La Renta's sponsored influencer collaborations break down by social platform:

• Instagram: 600 posts (99.3%)
• YouTube: 4 posts (0.7%)

Instagram influencer marketing is a clear focus for Oscar De La Renta.

Here are 1 examples of Oscar De La Renta's recent sponsored collaborations (one each for Instagram).

camilacoelho x Oscar De La Renta

camilacoelho

@camilacoelho

18 Dec, 25

1.4M

[...] Wearing full Oscar look and the @oscardelarenta New York fragrance which has become [...]

Influencer bio

🇧🇷🇺🇸 • share LOVE wherever you go • Founder of @camilacoelhocollection & @elaluz @epilepsyfdn Ambassador & Board Member

Collaboration metrics

Post views1.4M

Post EMV $43.2k

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Oscar De La Renta's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (204.3k avg views/post, 122.0k followers):

paolaalberdi x Oscar De La Renta

paolaalberdi

@paolaalberdi

21 Dec, 25

102.9k

2.1k

[...] love, spent 48 hours immersed in Oscar de la Renta New York fragrance. 🌴🖤 [...]

Influencer bio

mexican american creative director @ellaz____ shop all my looks 👇🏼

Collaboration metrics

Post views102.9k

Post EMV $3.3k

More influencer data

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And here is another example with a smaller creator on Instagram (3.2k avg views/post, 8.1M followers):

maxinehartpaintings x Oscar De La Renta

maxinehartpaintings

@maxinehartpaintings

23 Dec, 25

9.7k

329

[...] and a wonderful opportunity from @oscardelarenta to paint a series of landscapes and [...]

Influencer bio

Painter, Cornwall, UK Work available to buy @morgansfalmouth @cornwallcontemporary , Pre-Spring 2024 collection @oscardelarenta , website links 👇🏻

Collaboration metrics

Post views9.7k

Post EMV $325

More influencer data

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Oscar De La Renta's repeat partnerships

lydia x Oscar De La Renta

lydia

@lydia

30 Oct, 25

754.6k

34.6k

[...] me @glamouruk and @oscardelarenta for dressing me (and my [...]

lydia

@lydia

24 Mar, 26

497.5k

12.6k

🤎 @oscardelarenta Ad

lydia

@lydia

18 Apr, 26

298.1k

6k

🌸 Ad @oscardelarenta

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (7.8%)
• United Kingdom (5.2%)
• India (4.7%)

Here is another example of Oscar De La Renta collaborating with an influencer in United States.

yesly x Oscar De La Renta

yesly

@yesly

19 Apr, 26

493.4k

19k

An evening with @oscardelarenta at The Plaza, complete with the [...]

Oscar De La Renta's influencer activity vs. related brands

Oscar De La Renta competes with ELIE SAAB and ISABEL MARANT in designer fashion, spanning occasionwear and luxury-ready-to-wear. These brands target similar affluent audiences and compete for editorial and influencer red-carpet/event styling visibility.

Total influencer content

ISABEL MARANT leads with 1.2k sponsored posts, significantly outpacing ELIE SAAB (875 posts) and Oscar De La Renta (604 posts). Across all three brands, the average volume is 900 posts, suggesting moderate but consistent investment.

By social platform

Among these brands, ISABEL MARANT leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with ISABEL MARANT at 292, Oscar De La Renta at 0, ELIE SAAB at 0 posts. Oscar De La Renta's activity is particularly concentrated on Instagram. On TikTok, ISABEL MARANT has 292 posts while Oscar De La Renta and ELIE SAAB have none.

By geographical market

ISABEL MARANT has the highest estimated sponsored-post volume in United States (309 posts, 25.3%), Brazil (155 posts, 12.7%), France (109 posts, 8.9%), while ELIE SAAB leads in India with 79 posts (9%), while Oscar De La Renta leads in United Kingdom with 31 posts (5.2%). Looking at United States specifically, the split is ISABEL MARANT at 309 posts (25.3%), Oscar De La Renta at 308 posts (51%), ELIE SAAB at 143 posts (16.4%). Oscar De La Renta's strength in United Kingdom may indicate a home-market focus, while ISABEL MARANT shows broader regional investment.