Hairburst Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 749 pieces of influencer content sponsored by Hairburst over the last 12 months.
This report breaks down where & how Hairburst invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hairburst, see here: Hairburst influencers.
Influencer activity throughout the year
Hairburst's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Hairburst's influencer activity by month
Number of sponsored posts
Hairburst's sponsored post volume appears to trend upward over the 12-month period, rising from 57 posts in January to 55 in December. The peak month, November, reached 110 posts, 77% higher than the monthly average of 62.
Hairburst's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 3.9M, while December recorded the least at 314.6k. Across all tracked posts in the 12-month window, average views per post were 32.2k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @d.a.n.y1997, generated 1.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hairburst's sponsored influencer collaborations break down by social platform:
- Instagram: 378 posts (50.5%)
- TikTok: 342 posts (45.7%)
- YouTube: 29 posts (3.9%)
Hairburst's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hairburst.
Here are 3 examples of Hairburst's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mirunachipurici.makeup x Hairburst
![Instagram post by @mirunachipurici.makeup for Hairburst. Caption reads: [...] dacă folosiți codul MIRUNAB10 pe....](https://images.od.modash.io/4206e24b252a85a4d2f33626bf09f7e853bdb3f7)
Influencer bio
𝐌𝐀𝐊𝐄𝐔𝐏 𝐀𝐑𝐓𝐈𝐒𝐓 & 𝐓𝐑𝐀𝐈𝐍𝐄𝐑 𝐂𝐔𝐑𝐒𝐔𝐑𝐈 𝐀𝐔𝐓𝐎𝐌𝐀𝐂𝐇𝐈𝐀𝐉 📍𝐎𝐑𝐀𝐃𝐄𝐀 @allur.education.romania 𝐓𝐈𝐊𝐓𝐎𝐊 𝟓𝟗𝐤+
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
d.a.n.y1997 x Hairburst
![TikTok post by @d.a.n.y1997 for Hairburst. Caption reads: [...] plus 10% sleva s kódem: DANIELA10....](https://images.od.modash.io/bcc120693c27ea84df3d3a41cc90ce95cc397502)
Influencer bio
HAIRBURST slevový kód: DANIELA10 📩 m.i.n.a.cz@email.cz 🪡Instagram: m.i.n.a_cz Instagram ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
elleswift x Hairburst
![YouTube post by @elleswift for Hairburst. Caption reads: [...] this video is sponsored by Hairburst
Use....](https://images.od.modash.io/332f6075c56a7668a096d344c1418396b8c7a8b5)
Influencer bio
Instagram: @elleswift Business Enquiries: Lily.modlin@district.global
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 91.8%
- Posts: 8.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Hairburst are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hairburst's influencers average views (Instagram)
Based on each influencer's average views per post
Hairburst's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (447.4k avg views/post, 339.1k followers):
biankarumanova x Hairburst
![Instagram post by @biankarumanova for Hairburst. Caption reads: [...] AKO ČEREŠNIČKA NA TORTE ?! YESSS! 🥰....](https://images.od.modash.io/e16fe9b06d8209a38e42319054ed212accc5bc29)
Influencer bio
📍Bratislava > Slovakia 📍 📩 collab.ruman@gmail.com *energy is everything* >> @anery.eu / @bling.sip / @namurstore_sk 🩷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.7k avg views/post, 2.8k followers):
treswri x Hairburst
![Instagram post by @treswri for Hairburst. Caption reads: [...] rising. Code TRESWRI for 10% off....](https://images.od.modash.io/bc9656e2a6e2069835c1a03a4ea108dfc45c5b25)
Influencer bio
✨ Lifestyle • Hair • Real moments 💇🏽♀️ Inspo, routines & self-care vibes 📍 London | Collabs: DM or email 🌸 Beauty in Every Moment
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Hairburst's repeat partnerships
Out of 486 unique influencers in our dataset, 43 of them (9%) posted content for Hairburst in 3 or more separate calendar months. The most consistent partner is @denisageorgiana.ro, who has collaborated across 9 months with 13 total posts.
Here are 3 examples of Hairburst's repeat influencer partnerships, with links to the sponsored content.
denisageorgiana.ro x Hairburst
![TikTok post by @denisageorgiana.ro for Hairburst. Caption reads: [...] gratis 🎀#denisageorgiana @Hairburst Romania....](https://images.od.modash.io/3c98e2090690561009cda50c901da4203d28f88b)
![TikTok post by @denisageorgiana.ro for Hairburst. Caption reads: [...] #par @Hairburst Romania .](https://images.od.modash.io/e6e5f7495ae208cebd00ec62eb4b172a896658f3)
![TikTok post by @denisageorgiana.ro for Hairburst. Caption reads: [...] către toate produsele de la @Hairburst....](https://images.od.modash.io/41069141214460910ac64337a7f69adcef6208a5)
a.linanicoleta x Hairburst
![Instagram post by @a.linanicoleta for Hairburst. Caption reads: [...] codul de 20% reducere la @hairburst_romania....](https://images.od.modash.io/8306f5c51f81478c42a602b9e1b090184323ddab)
![Instagram post by @a.linanicoleta for Hairburst. Caption reads: [...] inceput oferta 1+1 GRATIS la @Hairburst....](https://images.od.modash.io/36eccedd6a45f1b5bfeb00c8ef6e0ec51c27c90c)
karolinamalisova x Hairburst
![Instagram post by @karolinamalisova for Hairburst. Caption reads: [...] že se méně lámou.
9. Užívám @hairburst_cz....](https://images.od.modash.io/b2a87a599b058dd82c67df2bbf85b8ec0fb22737)
![Instagram post by @karolinamalisova for Hairburst. Caption reads: [...]
všechny produkty jsou @hairburst_cz a mají....](https://images.od.modash.io/ab79470aeed013e676ebe954d678cefae714ba63)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Hairburst had the most influencer activity. 18.4% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (10.4%)
- Italy (10.2%)
- Slovakia (10.2%)
Hairburst's influencer activity by market
Here is another example of Hairburst collaborating with an influencer in United Kingdom.
_laurenkwood x Hairburst
Hairburst's influencer activity vs. related brands
Hairburst competes with VEGAMOUR and UKLASH in the hair and beauty growth category where influencer testimonials, progress updates, and before/after proof are central. These brands target similar consumers looking for fuller hair and enhanced appearance.
Total influencer content
Hairburst vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
UKLASH leads with 2.6k sponsored posts, significantly outpacing Hairburst (749 posts) and VEGAMOUR (620 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.
By social platform
Hairburst vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Hairburst leads on Instagram and YouTube, while UKLASH leads on TikTok. The gap is most notable on TikTok, with UKLASH at 2.4k, VEGAMOUR at 450, Hairburst at 342 posts. VEGAMOUR's activity is particularly concentrated on TikTok. UKLASH has far more TikTok posts than Hairburst and VEGAMOUR.
By geographical market
Hairburst vs. related brands influencer activity (by country)
Estimated sponsored posts in Hairburst's top markets
UKLASH has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 52.2%), United States (560 posts, 21.7%), Spain (77 posts, 3%), suggesting a Europe focus, while Hairburst has the highest estimated sponsored-post volume in France (78 posts, 10.4%), Italy (76 posts, 10.2%), suggesting a Europe focus, while VEGAMOUR leads in Canada with 33 posts (5.3%). Looking at United Kingdom specifically, the split is UKLASH at 1.3k posts (52.2%), Hairburst at 138 posts (18.4%), VEGAMOUR at 43 posts (7%). Hairburst's strength in France may indicate a home-market focus, while UKLASH shows broader regional investment.
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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