Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Hairburst Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 1,185 sponsored posts from Hairburst across TikTok, Instagram and YouTube over the last 12 months.
See where Hairburst invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, July was 44.8% more active in terms of posting frequency.
Social platforms breakdown
Where Hairburst's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Hairburst's accounts
TikTok581
Instagram527
YouTube77
Content format by platform
Share of all sponsored posts.
Instagram · Reels
40.7%
Instagram · Feed Posts
3.8%
TikTok · Posts
49.1%
YouTube · Long-form
6.3%
YouTube · Shorts
0.2%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
40.7%
Instagram · Feed Posts
3.8%
TikTok · Posts
49.1%
YouTube · Long-form
6.3%
YouTube · Shorts
0.2%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Hairburst's sponsored posts perform
Reach and engagement across all 1,185 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
26.8K
Average views per post
2.9K
Median views per post
29.5M
Total views
$756K
Estimated media value
5.9%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@fkaluisaView on TikTok ↗
SAVE YOUR HAIR @Hairburst Slovensko 🌸 1+1 zadarmo KÓD: LUISA10 [...]
698.2K Post views
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@puckvandenbroekView on TikTok ↗
[...] vet dus dit is de ultieme test! 😊 ad Hairburst Oily Scalp kun je vinden bij Kruidvat [...]
693.7K Post views
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@cristiana.neaguView on TikTok ↗
AD | 1+1 GRATIS la @Hairburst Romania 😍 foloseste codul meu: [...]
673.2K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Hairburst works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Hairburst's influencers by average views per post
Share of the 671 creators in this dataset
<1K
32.6%
1K-5K
30.8%
5K-10K
9.4%
10K-50K
16.7%
50K-100K
5.1%
100K-500K
5.1%
500K+
0.3%
Top influencers Hairburst works with
Hairburst's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@anna.yousefiTikTok71.9M
2
@denisageorgiana.roTikTok121.7M
3
@a.linanicoletaTikTok161.4M
4
@cristiana.neaguTikTok5804.1K
5
@fkaluisaTikTok1698.2K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Hairburst works with creators once, or builds an ongoing roster.
Repeat creators make up 22.8% of Hairburst's creator network and generate 64.1% of total reach. The charts below show how often those partnerships recur and how much of Hairburst's audience reach they account for.
Repeat creators make up 22.8% of Hairburst's creator network and generate 64.1% of total reach. The charts below show how often those partnerships recur and how much of Hairburst's audience reach they account for.
One-off vs. repeat creators
Share of 712 creators
Months active
Repeat creators only
2 months
64.2%
3 months
12.3%
4+ months
23.5%
Repeat partnerships at a glance
64.1%
of total reach comes from repeat creators
3.6
average posts per repeat creator
11 months
longest running partnership
Creators Hairburst works with repeatedly
@a.linanicoletaView on Instagram ↗
[...] de pana la 45% la seturile de vara @hairburst_romania 🫶🏼 #ingrijireaparului [...]
131.2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@a.linanicoletaView on TikTok ↗
[...] Gasiti acum seturile de la @Hairburst Romania la reducere de 40% cu codul [...]
512.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@denisageorgiana.roView on TikTok ↗
[...] cod de reducere pentru toate produsele @Hairburst Romania 💖💗🌸🩷💞#denisageorgiana #par [...]
378.9K Post views
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Hairburst's most loyal creators
@a.linanicoleta
Months active11
Posts15
Total engagement2.8K
@a.linanicoleta
Months active10
Posts16
Total engagement9.3K
@denisageorgiana.ro
Months active10
Posts12
Total engagement10.6K
Geographical breakdown
The markets where Hairburst's sponsored creators are based. 91.2% of sponsored posts came from creators based in 5 markets. United Kingdom and Romania lead at 30.3% and 19.9%, with the remaining 8.8% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United Kingdom
30.3%
Romania
19.9%
Czech Republic
18.9%
Slovakia
14.1%
Italy
8.0%
France
3.5%
Spain
2.0%
Hungary
1.4%
The Netherlands
0.6%
Germany
0.4%
All other markets
1.0%
Hairburst vs. related brands
How Hairburst's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Hairburst vs. related brands
1.2K posts
1.2K posts
575 posts
Frequently asked questions
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