We analyzed 1.9k pieces of influencer content sponsored by Hairburst over the last 12 months.
This report breaks down where & how Hairburst invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hairburst, see here: Hairburst influencers.
Hairburst's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Hairburst's sponsored post volume peaks in November with 251 posts, 57% higher than the monthly average of 160. February recorded the lowest activity at 81 posts, 49% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hairburst's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hairburst.
Here are 3 examples of Hairburst's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
𝐌𝐀𝐊𝐄𝐔𝐏 𝐀𝐑𝐓𝐈𝐒𝐓 & 𝐓𝐑𝐀𝐈𝐍𝐄𝐑 𝐂𝐔𝐑𝐒𝐔𝐑𝐈 𝐀𝐔𝐓𝐎𝐌𝐀𝐂𝐇𝐈𝐀𝐉 📍𝐎𝐑𝐀𝐃𝐄𝐀 @allur.education.romania 𝐓𝐈𝐊𝐓𝐎𝐊 𝟓𝟗𝐤+
Collaboration metrics
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Influencer bio
HAIRBURST slevový kód: DANIELA10 📩 m.i.n.a.cz@email.cz 🪡Instagram: m.i.n.a_cz Instagram ⬇️
Collaboration metrics
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Influencer bio
Sharing everyday life, season by season. We’re currently renovating our dream forever home in the english countryside and documenting the journey! I’m so happy you’re here 🤍 Represented by Optimus Talent Instagram: @_gemmalouisemiles
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Hairburst are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33% of partnerships featuring creators averaging 1K-5K views, Hairburst's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 24.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (472.1k avg views/post):
Influencer bio
Online Hair Education Platform (coming soon Creator or This Hair Stuff Hair Brand
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
obsessed with sports & art 🎀 💌 dealeanei@gmail.com 📍 București | Galați
Collaboration metrics
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Out of 994 unique influencers in our dataset, 104 of them (10%) posted content for Hairburst in 3 or more separate calendar months. The most consistent partner is @langolodisaidori, who has collaborated across 11 months with 60 total posts.
Here are 3 examples of Hairburst's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where Hairburst had the most influencer activity. 20.1% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Hairburst collaborating with an influencer in United Kingdom.
Hairburst competes in hair growth and hair health, where Vegamour and BondiBoost target similar concerns and rely heavily on before/after and routine-based influencer content to drive conversion.
Total sponsored posts tracked (last 12 months)
BondiBoost leads with 8.3k sponsored posts, significantly outpacing Hairburst (1.9k posts) and VEGAMOUR (620 posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs. BondiBoost has far more total posts than Hairburst and VEGAMOUR.
Sponsored posts by platform
Hairburst leads on Instagram and YouTube, while BondiBoost leads on TikTok. The gap is most notable on TikTok, with BondiBoost at 7.5k, Hairburst at 795, VEGAMOUR at 450 posts. VEGAMOUR's activity is particularly concentrated on TikTok. BondiBoost has far more TikTok posts than Hairburst and VEGAMOUR.
Estimated sponsored posts in Hairburst's top markets
BondiBoost has the highest estimated sponsored-post volume in United States (5.1k posts, 61.4%), Australia (1k posts, 12.4%), United Kingdom (868 posts, 10.5%), while Hairburst has the highest estimated sponsored-post volume in France (204 posts, 10.5%), Italy (196 posts, 10.1%), suggesting a Europe focus, while VEGAMOUR leads in Canada with 33 posts (5.3%). Looking at United States specifically, the split is BondiBoost at 5.1k posts (61.4%), VEGAMOUR at 400 posts (64.5%). Hairburst's strength in France may indicate a home-market focus, while BondiBoost shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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