Hairburst Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by Hairburst over the last 12 months.
This report breaks down where & how Hairburst invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hairburst, see here: Hairburst influencers.
Influencer activity throughout the year
Hairburst's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Hairburst's influencer activity by month
Number of sponsored posts
Hairburst's influencer output appears relatively consistent throughout the year, averaging about 163 sponsored posts per month. March recorded the highest volume at 236 posts (45% above average), while August was the quietest at 100 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hairburst's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (54.8%)
- TikTok: 802 posts (40.8%)
- YouTube: 87 posts (4.4%)
Hairburst's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hairburst.
Here are 3 examples of Hairburst's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mirunachipurici.makeup x Hairburst
![Instagram post by @mirunachipurici.makeup for Hairburst. Caption reads: [...] dacă folosiți codul MIRUNAB10 pe....](https://images.od.modash.io/4206e24b252a85a4d2f33626bf09f7e853bdb3f7)
Influencer bio
𝐌𝐀𝐊𝐄𝐔𝐏 𝐀𝐑𝐓𝐈𝐒𝐓 & 𝐓𝐑𝐀𝐈𝐍𝐄𝐑 𝐂𝐔𝐑𝐒𝐔𝐑𝐈 𝐀𝐔𝐓𝐎𝐌𝐀𝐂𝐇𝐈𝐀𝐉 📍𝐎𝐑𝐀𝐃𝐄𝐀 @allur.education.romania 𝐓𝐈𝐊𝐓𝐎𝐊 𝟓𝟗𝐤+
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
puckvandenbroek x Hairburst
![TikTok post by @puckvandenbroek for Hairburst. Caption reads: [...] vet dus dit is de ultieme test! 😊 ad....](https://images.od.modash.io/20e357d50aad5f07390e40826347ac26c7489e80)
Influencer bio
beauty, hair & lifestyle ✉️ puck@sazzysocials.nl instagram: puckvandenbroek_ (27K)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
elleswift x Hairburst
Influencer bio
Instagram: @elleswift Business Enquiries: Lily.modlin@district.global
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 87.7%
- Posts: 12.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Hairburst are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hairburst's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.3% of partnerships featuring creators averaging 1K-5K views, Hairburst's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (472.1k avg views/post):
james.busby_ x Hairburst
Influencer bio
Online Hair Education Platform (coming soon Creator or This Hair Stuff Hair Brand
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
dealeanei x Hairburst
![Instagram post by @dealeanei for Hairburst. Caption reads: [...] apoi au mai fost și produsele de la....](https://images.od.modash.io/0e04f043643aef87a5efd0891360b4632b8449af)
Influencer bio
ADHD girlie obsessed with sports & art 🎀 💌 dealeanei@gmail.com 📍 București | Galați
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Hairburst's repeat partnerships
Out of 987 unique influencers in our dataset, 121 of them (12%) posted content for Hairburst in 3 or more separate calendar months. The most consistent partner is @simina.stroe, who has collaborated across 12 months with 13 total posts.
Here are 3 examples of Hairburst's repeat influencer partnerships, with links to the sponsored content.
simina.stroe x Hairburst
![Instagram post by @simina.stroe for Hairburst. Caption reads: [...] toate pe site-ul celor de la....](https://images.od.modash.io/80f128cd139e657165592cd3bf387537a3d6da0c)
![Instagram post by @simina.stroe for Hairburst. Caption reads: [...] Aveti codul SIMINA15 la @hairburst_romania....](https://images.od.modash.io/8d403435c4c0c11f0b55544cb0fc14387e4c9e50)
![Instagram post by @simina.stroe for Hairburst. Caption reads: [...] toate pe site-ul celor de la....](https://images.od.modash.io/2736ed61b436a27aaa8b18059e05c89cef3e3b8e)
a.linanicoleta x Hairburst
![Instagram post by @a.linanicoleta for Hairburst. Caption reads: [...] la 45% la seturile de vara....](https://images.od.modash.io/5139c8fd00d1c64ea38d1f290c93ff72de3630e0)
![Instagram post by @a.linanicoleta for Hairburst. Caption reads: [...] inceput oferta 1+1 GRATIS la @Hairburst....](https://images.od.modash.io/36eccedd6a45f1b5bfeb00c8ef6e0ec51c27c90c)
giuliapulcini_ugc x Hairburst
![Instagram post by @giuliapulcini_ugc for Hairburst. Caption reads: [...] CI SONO I SALDI ESTIVI @hairburst_it ✨ 2x1....](https://images.od.modash.io/a1e0f62ddfeb2575d0580cab07bb816247e04b6c)
![Instagram post by @giuliapulcini_ugc for Hairburst. Caption reads: [...] di sconto su tutto il sito @hairburst_it ✨💕....](https://images.od.modash.io/80d8813813de45ad4256231e71f44e804c9f4bf0)
![Instagram post by @giuliapulcini_ugc for Hairburst. Caption reads: [...] la vostra promo preferita @hairburst_it 🤩🤩....](https://images.od.modash.io/9b5b68ca2118b21364a10536a92bab1fb80b4d04)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Hairburst had the most influencer activity. 19.1% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- Romania (11.2%)
- Italy (9.1%)
- United States (8.7%)
Hairburst's influencer activity by market
Here is another example of Hairburst collaborating with an influencer in United Kingdom.
_laurenkwood x Hairburst
Hairburst's influencer activity vs. related brands
Hairburst competes with VEGAMOUR and MONDAY Haircare in hair growth and hair health routines, where testimonials, progress updates, and creator-led regimen content are central to performance.
Total influencer content
Hairburst vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
VEGAMOUR leads with 2.1k sponsored posts, marginally ahead of Hairburst (2k posts) and MONDAY Haircare (1.7k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Hairburst vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Hairburst leads on Instagram and YouTube, while VEGAMOUR leads on TikTok. The gap is most notable on TikTok, with VEGAMOUR at 1.6k, Hairburst at 802, MONDAY Haircare at 795 posts. VEGAMOUR's activity is particularly concentrated on TikTok. On TikTok, VEGAMOUR posted nearly twice as much as Hairburst and MONDAY Haircare.
By geographical market
Hairburst vs. related brands influencer activity (by country)
Estimated sponsored posts in Hairburst's top markets
VEGAMOUR has the highest estimated sponsored-post volume in United States (1.3k posts, 62.4%), Canada (128 posts, 6.2%), suggesting a North America focus, while Hairburst has the highest estimated sponsored-post volume in United Kingdom (376 posts, 19.1%), Romania (220 posts, 11.2%), Italy (179 posts, 9.1%), suggesting a Europe focus. Looking at United States specifically, the split is VEGAMOUR at 1.3k posts (62.4%), MONDAY Haircare at 774 posts (46.8%). Hairburst's strength in United Kingdom may indicate a home-market focus, while VEGAMOUR shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- VEGAMOUR's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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