Supergoop Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by Supergoop over the last 12 months.
This report breaks down where & how Supergoop invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Supergoop, see here: Supergoop influencers.
Influencer activity throughout the year
Supergoop's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Supergoop's influencer activity by month
Number of sponsored posts
Supergoop's influencer activity appears to have tapered over the year, from 178 posts in January down to 71 in December. May was the busiest month at 280 posts, 111% above the monthly average.
Supergoop's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 101.2M, while October recorded the least at 1.6M. Across all tracked posts in the 12-month window, average views per post were 106k. Interestingly, the highest-view month (April) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @manonmathews, generated 17M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Supergoop's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (81.6%)
- Instagram: 289 posts (18.1%)
- YouTube: 6 posts (0.4%)
Supergoop's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Supergoop.
Here are 3 examples of Supergoop's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
manonmathews x Supergoop
![Instagram post by @manonmathews for Supergoop. Caption reads: [...] are totally normal when it comes to....](https://images.od.modash.io/1a19329350390246f4707f9e90fb730242b01bce)
Influencer bio
Mother | Actor | Comedy Bookings: mmathews.assistant@gmail.com Manonfestation Podcast Out @manonfestation
Collaboration metrics
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lizzza x Supergoop
![TikTok post by @lizzza for Supergoop. Caption reads: [...] call me the new chief super office of....](https://images.od.modash.io/2fc5ac362ce22f26a6bdde1310fd5767790a7d41)
Influencer bio
loud mime
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
monica.raviii x Supergoop
![YouTube post by @monica.raviii for Supergoop. Caption reads: [...] last and protect you from the sun 🤌🏽....](https://images.od.modash.io/007a8100b430d9a21ae26ef7f13df0146cec01eb)
Influencer bio
No B.S. beauty for Brown Skin. Here you'll ONLY find HONEST reviews, smart makeup tips, and color theory breakdowns—because we deserve better 🤎 ✨ #browngirlmakeup BUSINESS CONTACT EMAIL‼️: info@glowbymonica.com Instagram & Tik Tok: @monica.raviii Find all my MAKEUP SHADES, Favorite brown girl friendly products, and LINKS below ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Supergoop are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Supergoop's influencers average views (TikTok)
Based on each influencer's average views per post
With 57.1% of partnerships featuring creators averaging <1K views, Supergoop's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):
glambygerys x Supergoop
![TikTok post by @glambygerys for Supergoop. Caption reads: [...] en un solo envase. ¡Protec(tint) de....](https://images.od.modash.io/93e1bff363ee7b9a5343235211ee05569233473f)
Influencer bio
Maquillaje descomplicado 💁🏻♀️✨ 📩 glambygerys@gmail.com 1.3M on IG
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
brenglish13 x Supergoop
Influencer bio
31|Wife|GirlMomX2 Sinner saved by grace My ❤️ @Austin English B.English0413@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Supergoop's repeat partnerships
Out of 1.2k unique influencers in our dataset, 20 of them (2%) posted content for Supergoop in 3 or more separate calendar months. The most consistent partner is @redheadmomma08, who has collaborated across 7 months with 21 total posts.
Here are 3 examples of Supergoop's repeat influencer partnerships, with links to the sponsored content.
redheadmomma08 x Supergoop
![TikTok post by @redheadmomma08 for Supergoop. Caption reads: @Supergoop FINALLY has a brunch on [...].](https://images.od.modash.io/2d167541d6794ddfcb3a5e5b7b70b43667495121)
![TikTok post by @redheadmomma08 for Supergoop. Caption reads: @Supergoop is having their family and [...].](https://images.od.modash.io/2b9a16a3d63ec8a1fa2e54f1eec4088b30f4b5ef)
![TikTok post by @redheadmomma08 for Supergoop. Caption reads: [...] shade… get translucent! The supergoop....](https://images.od.modash.io/7a517c1101c9e2a5a5a98e9fa2d467f720868a20)
bombshelltb x Supergoop
![TikTok post by @bombshelltb for Supergoop. Caption reads: [...] can do this on the go baby ! @Supergoop #spf....](https://images.od.modash.io/25f49f40a9f6464f8495543f53a5765c48ece44f)
![TikTok post by @bombshelltb for Supergoop. Caption reads: [...] will be on sale including supergoop’s SPF....](https://images.od.modash.io/6ed4ad85259bc7da745c92d428f8e23262d8e419)
![TikTok post by @bombshelltb for Supergoop. Caption reads: [...] at the same time. I pray supergoop never....](https://images.od.modash.io/3e10bd700f5d1dbe2f288f463f1a4637d159d7b3)
theblissfulmomma x Supergoop
![TikTok post by @theblissfulmomma for Supergoop. Caption reads: [...] like sunscreen! Love it @Supergoop....](https://images.od.modash.io/7c2d93f2c7ce22fd220e78fd766b05d50736393a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Supergoop had the most influencer activity. 56.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.3%)
- Thailand (4.9%)
- Brazil (4.3%)
Supergoop's influencer activity by market
Here is another example of Supergoop collaborating with an influencer in United States.
lizakoshy x Supergoop
![Instagram post by @lizakoshy for Supergoop. Caption reads: [...] job to make people Feel Super with....](https://images.od.modash.io/c6ef516c733cf8ccf411a4e3b9fdc8a73e50c502)
Supergoop's influencer activity vs. related brands
Supergoop competes directly with Naked Sundays and Sun Bum in sun care, where daily SPF habits are built through creator education and routines. These brands target similar beach-to-everyday consumers and win share through social proof and product texture demos.
Total influencer content
Supergoop vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NAKED SUNDAYS leads with 2k sponsored posts, notably outpacing Supergoop (1.6k posts) and Sun Bum (144 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. Sun Bum has far fewer total posts than Supergoop and NAKED SUNDAYS.
By social platform
Supergoop vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NAKED SUNDAYS leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with NAKED SUNDAYS at 1.6k, Supergoop at 1.3k, Sun Bum at 57 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop and NAKED SUNDAYS have many more posts than Sun Bum.
By geographical market
Supergoop vs. related brands influencer activity (by country)
Estimated sponsored posts in Supergoop's top markets
NAKED SUNDAYS has the highest estimated sponsored-post volume in United States (1k posts, 53%), United Kingdom (231 posts, 11.8%), Australia (178 posts, 9.1%), while Supergoop leads in Thailand with 78 posts (4.9%). Looking at United States specifically, the split is NAKED SUNDAYS at 1k posts (53%), Supergoop at 905 posts (56.5%), Sun Bum at 96 posts (66.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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