Supergoop Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.1k pieces of influencer content sponsored by Supergoop over the last 12 months.
This report breaks down where & how Supergoop invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Supergoop, see here: Supergoop influencers.
Influencer activity throughout the year
Supergoop's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Supergoop's influencer activity by month
Number of sponsored posts
Supergoop's sponsored post volume peaks in June with 838 posts, 64% higher than the monthly average of 510. May recorded the lowest activity at 191 posts, 63% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Supergoop's sponsored influencer collaborations break down by social platform:
- TikTok: 4.6k posts (75.8%)
- Instagram: 1.4k posts (23.1%)
- YouTube: 67 posts (1.1%)
Supergoop's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Supergoop.
Here are 3 examples of Supergoop's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lindsarnold x Supergoop
![Instagram post by @lindsarnold for Supergoop. Caption reads: [...] without our summer essentials from....](https://images.od.modash.io/6e0f267277ae40974cb35ff53c5607ce20f6b67f)
Influencer bio
Mama to Sage and June 💕 Dancing With The Stars Pro Founder of @themovementclub Inquiries: teamlindsay@smithsaint.com
Collaboration metrics
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colette.couillard x Supergoop
![TikTok post by @colette.couillard for Supergoop. Caption reads: [...] 🛍️Divi - Dry Shampoo 🛍️Supergoop - Mini....](https://images.od.modash.io/e801cb0b39a8158d17f4af35f9427a80a13ef717)
Influencer bio
Lifestyle | Makeup | Fashion colette@idolsandicons.co miami
Collaboration metrics
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ElenaRachitskaya x Supergoop
![YouTube post by @ElenaRachitskaya for Supergoop. Caption reads: [...] IN THIS VIDEO (INTERNATIONAL LINKS):....](https://images.od.modash.io/070e77809ed45ea65108db964270d23c74faa7c0)
Influencer bio
Welcome to my channel! I’m a pro makeup artist & hairstylist Here you will find everything from hair tutorials, hair how-to, all about color theory, make up tutorials, how-to enhance your hooded eyes and much more. Make sure to subscribe and follow me on social! Email: hello@rachitskaya.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95%
- Carousels: 5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Supergoop are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Supergoop's influencers average views (TikTok)
Based on each influencer's average views per post
With 41.9% of partnerships featuring creators averaging <1K views, Supergoop's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (533.1k avg views/post):
just.jully x Supergoop
Influencer bio
optionally hot always funny 🌶️ pieces of my culture new york city teamjully@pontefirm.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
all.things.jas x Supergoop
![TikTok post by @all.things.jas for Supergoop. Caption reads: [...] Decay Cosmetics ALL NIGHTER PRIMER....](https://images.od.modash.io/bdbfffac835f794e12e343b0d8c85747b1e27507)
Influencer bio
in the business of smelling good real skin is REAL PRETTY 💌 jas@mujeressocial.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Supergoop's repeat partnerships
Out of 4.1k unique influencers in our dataset, 123 of them (3%) posted content for Supergoop in 3 or more separate calendar months. The most consistent partner is @redheadmomma08, who has collaborated across 7 months with 22 total posts.
Here are 3 examples of Supergoop's repeat influencer partnerships, with links to the sponsored content.
redheadmomma08 x Supergoop
![TikTok post by @redheadmomma08 for Supergoop. Caption reads: @Supergoop #supergoop #supergoopunseen [...].](https://images.od.modash.io/a424e979e6a4bd0691d3a2363b63bb213b7a789f)
![TikTok post by @redheadmomma08 for Supergoop. Caption reads: @Supergoop #supergoop [...].](https://images.od.modash.io/aaa70e9f27b88eeaba3751a26c5745c76ffd276a)
![TikTok post by @redheadmomma08 for Supergoop. Caption reads: [...] shade… get translucent! The supergoop....](https://images.od.modash.io/7a517c1101c9e2a5a5a98e9fa2d467f720868a20)
tuti.fit x Supergoop
![TikTok post by @tutifit92 for Supergoop. Caption reads: @Supergoop #mineralspf #mineralsunscreen [...].](https://images.od.modash.io/edb1b13b9a3404eaecf4ab6ca4fab65f90f7ad23)
![TikTok post by @tuti.fit for Supergoop. Caption reads: @Supergoop #supergoop [...].](https://images.od.modash.io/7df291c9893be312abcd75efd14b9b7425fd16bb)
psychictexas x Supergoop
![TikTok post by @psychictexas for Supergoop. Caption reads: [...] ✨🤌 absolutely love this @Supergoop #fyp....](https://images.od.modash.io/84121a88d7ec03eefc2d2d6a94a109c4040a022f)
![TikTok post by @psychictexas for Supergoop. Caption reads: [...] love these lip balms @Supergoop this set is....](https://images.od.modash.io/f4f1e5e10eee9072873a090e0628dbb98244b824)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Supergoop had the most influencer activity. 55.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.5%)
- Thailand (5.2%)
- Canada (4.9%)
Supergoop's influencer activity by market
Here is another example of Supergoop collaborating with an influencer in United States.
hanna_noellee x Supergoop
![TikTok post by @hanna_noellee for Supergoop. Caption reads: [...] soft & doesn’t have a white cast! Shop....](https://images.od.modash.io/fc09d69b58146bae5776005e166917058fd6bb3c)
Supergoop's influencer activity vs. related brands
Supergoop competes with NAKED SUNDAYS and Sun Bum in SPF and suncare, targeting similar consumers who discover products via influencer wear-tests, texture demos, and daily routine content.
Total influencer content
Supergoop vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Supergoop leads with 6.1k sponsored posts, marginally ahead of NAKED SUNDAYS (5.4k posts) and Sun Bum (850 posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs.
By social platform
Supergoop vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Supergoop at 1.4k, NAKED SUNDAYS at 845, Sun Bum at 576 posts. Supergoop's activity is particularly concentrated on TikTok. On YouTube, Supergoop has more than twice as many posts as NAKED SUNDAYS, while Sun Bum has none.
By geographical market
Supergoop vs. related brands influencer activity (by country)
Estimated sponsored posts in Supergoop's top markets
Supergoop has the highest estimated sponsored-post volume in United States (3.4k posts, 55.9%), Thailand (318 posts, 5.2%), while NAKED SUNDAYS has the highest estimated sponsored-post volume in United Kingdom (591 posts, 11%), Australia (521 posts, 9.7%), while Sun Bum leads in Brazil with 44 posts (5.2%). Looking at United States specifically, the split is Supergoop at 3.4k posts (55.9%), NAKED SUNDAYS at 2.9k posts (54.7%), Sun Bum at 564 posts (66.3%). Supergoop's strength in United States may indicate a home-market focus, while NAKED SUNDAYS shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- NAKED SUNDAYS's Influencer Marketing Strategy
- Sun Bum's Influencer Marketing Strategy
- TOGETHXR's Influencer Marketing Strategy
- RAXTiFY's Influencer Marketing Strategy
- Venum's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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