Supergoop Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.6k pieces of influencer content sponsored by Supergoop over the last 12 months.

This report breaks down where & how Supergoop invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Supergoop, see here: Supergoop influencers.

Influencer activity throughout the year

Supergoop's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Supergoop's influencer activity appears to have tapered over the year, from 625 posts in January down to 283 in December. January was the busiest month at 625 posts, 64% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Supergoop's sponsored influencer collaborations break down by social platform:

• TikTok: 3.9k posts (84.3%)
• Instagram: 604 posts (13.2%)
• YouTube: 114 posts (2.5%)

TikTok influencer marketing is a clear focus for Supergoop.

Here are 3 examples of Supergoop's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

kaylakosuga x Supergoop

kaylakosuga

@kaylakosuga

16 Jun, 26

529.1k

6k

I love having @‌supergoop in my beach bag for sunny days like [...]

Influencer bio

25 🌺 hi | fl tt & yt @kaylakosuga ✞ 📧Sophie.Fox@thedigitalbrandarchitects.com

Collaboration metrics

Post views529.1k

Post EMV $16.5k

More influencer data

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brittany1wilson x Supergoop

brittany1wilson

@brittany1wilson

25 Mar, 26

11.2M

15.6k

[...] the right gear.. and the right SPF. @Supergoop Unseen Sunscreen SPF 50 goes on before [...]

Influencer bio

pro soccer player ➡️ forever athlete ⚽️ Admin@brittanyisenhour.com Train with me (link below! ⬇️)

Collaboration metrics

Post views11.2M

Post EMV $224.8k

More influencer data

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thatpracticalmom x Supergoop

thatpracticalmom

@thatpracticalmom

24 Jul, 26

126.9k

5.6k

Thanks Supergoop for sponsoring this video. Head to and [...]

Influencer bio

WELCOME to That Practical Mom! Helping other moms simplify the everyday chaos of life. From realistic organization to attainable productivity to money-saving tips to honest motherhood. WHO IS KALLIE? Hey! I'm Kallie Branciforte AKA That Practical Mom. I'm a teacher turned blogger turned YouTuber (it's a long story). I live in Connecticut with my husband, our 4 kids (and our French Bulldog, Olive) For a lot of my life, I struggled with many things that I know many people do like: organization, keeping a tidy home, productivity, budgeting, and so on. Then I became a mom and it all became even harder! So I was on a quest to figure it out. Age and motherhood have taught me some really valuable lessons that allow me to be more productive, keep a cleaner home with less time, and live a more frugal life, and I love to share all that with you. Business inquiries: kallie@select.co

Collaboration metrics

Post views126.9k

Post EMV $4.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 46.1% of partnerships featuring creators averaging <1K views, Supergoop's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):

anabelle.jeann x Supergoop

anabelle.jeann

@anabelle.jeann

24 Apr, 26

2.4M

83.3k

[...] such a fun morning with all my boys🩵 @Supergoop @dailyRU @Swedieshop #morning [...]

Influencer bio

mom + wife @shopdailyru 💌anabelle@palettemgmt.com

Collaboration metrics

Post views2.4M

Post EMV $52.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

all.things.jas x Supergoop

all.things.jas

@all.things.jas

25 Feb, 26

6.8k

333

[...] Decay Cosmetics ALL NIGHTER PRIMER @Supergoop DEW SCREEN PRIMER @noyzfragrance ONLY [...]

Influencer bio

in the business of smelling good 📍 LA | IE 💌 jas@mujeressocial.com

Collaboration metrics

Post views6.8k

Post EMV $152

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Supergoop's repeat partnerships

nataliestreet73 x Supergoop

nataliestreet73

@nataliestreet73

28 Apr, 26

93

7

[...] my face every day! Non greasy@Supergoop #suncreen #facesuncreen [...]

nataliestreet73

@nataliestreet73

23 Mar, 26

83

13

[...] Plus UV protection as well!@Supergoop #facesunscreen [...]

nataliestreet73

@nataliestreet73

12 Sep, 26

75

15

[...] Beautiful glow in your face!@@Supergoop##skincare##glowstick##skincar [...]

redheadmomma08 x Supergoop

redheadmomma08

@redheadmomma08

21 Mar, 26

6.7k

4

@Supergoop #supergoop #supergoopunseen [...]

redheadmomma08

@redheadmomma08

28 Dec, 25

4.5k

15

@Supergoop #supergoop [...]

redheadmomma08

@redheadmomma08

28 Oct, 25

926

3

[...] sunscreen I want in my bag @Supergoop #supergoop [...]

ashley.jernigan x Supergoop

ashley.jernigan

@ashley.jernigan

20 Jul, 26

10.8k

610

Mail haul @Supergoop @langehair 💌 #haul #haultok [...]

ashley.jernigan

@ashley.jernigan

10 Jan, 26

9.2k

183

Mail Haul 💌📦 @Supergoop jackpot ☀️ #mailhaul #haultok [...]

ashley.jernigan

@ashley.jernigan

25 Jan, 26

7.2k

83

@Supergoop haul ☀️🌴☀️ So many amazing [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.9%)
• Canada (4.7%)
• India (4.5%)

Here is another example of Supergoop collaborating with an influencer in United States.

hanna_noellee x Supergoop

hanna_noellee

@hanna_noellee

02 Apr, 26

8.7M

26.9k

[...] soft & doesn’t have a white cast! Shop @Supergoop Unseen Sunscreen SPF 50 at @Amazon [...]

Supergoop's influencer activity vs. related brands

Supergoop competes with NAKED SUNDAYS and Sun Bum in sunscreen and sun care, where influencer education on SPF, texture reviews, and daily-wear routines strongly influence purchase.

Total influencer content

Supergoop leads with 4.6k sponsored posts, notably outpacing NAKED SUNDAYS (3.8k posts) and Sun Bum (906 posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs. Supergoop has several times more total posts than Sun Bum.

By social platform

Supergoop leads on TikTok and YouTube, while NAKED SUNDAYS leads on Instagram. The gap is most notable on TikTok, with Supergoop at 3.9k, NAKED SUNDAYS at 3k, Sun Bum at 223 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop and NAKED SUNDAYS each have several times more posts than Sun Bum.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (2.9k posts, 62.8%), Canada (215 posts, 4.7%), suggesting a North America focus, while NAKED SUNDAYS has the highest estimated sponsored-post volume in Australia (394 posts, 10.3%), United Kingdom (336 posts, 8.8%), while Sun Bum leads in Brazil with 41 posts (4.5%). Looking at United States specifically, the split is Supergoop at 2.9k posts (62.8%), NAKED SUNDAYS at 2.2k posts (57.4%), Sun Bum at 602 posts (66.4%). Supergoop's strength in United States may indicate a home-market focus, while NAKED SUNDAYS shows broader regional investment.