We analyzed 6.8k pieces of influencer content sponsored by Supergoop over the last 12 months.
This report breaks down where & how Supergoop invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Supergoop, see here: Supergoop influencers.
Supergoop's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Supergoop's sponsored post volume peaks in May with 939 posts, 67% higher than the monthly average of 563. February recorded the lowest activity at 292 posts, 48% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Supergoop's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Supergoop.
Here are 3 examples of Supergoop's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Mother | Actor | Comedy Bookings: mmathews.assistant@gmail.com Manonfestation Podcast Out @manonfestation
Collaboration metrics
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Influencer bio
Lifestyle | Makeup | Fashion colette@idolsandicons.co miami
Collaboration metrics
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Influencer bio
No B.S. beauty for Brown Skin. Here you'll ONLY find HONEST reviews, smart makeup tips, and color theory breakdowns—because we deserve better 🤎 ✨ #browngirlmakeup BUSINESS CONTACT EMAIL‼️: info@glowbymonica.com Instagram & Tik Tok: @monica.raviii Find all my MAKEUP SHADES, Favorite brown girl friendly products, and LINKS below ⬇️
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Supergoop are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 39.7% of partnerships featuring creators averaging <1K views, Supergoop's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.9M avg views/post):
Influencer bio
not your average mama Central FL ☀️ 📨 Barbaraharpercollabs@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
real skin is REAL PRETTY Ulta Beauty Collective 25' 💌 jas@mujeressocial.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 4.5k unique influencers in our dataset, 160 of them (4%) posted content for Supergoop in 3 or more separate calendar months. The most consistent partner is @redheadmomma08, who has collaborated across 8 months with 22 total posts.
Here are 3 examples of Supergoop's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Supergoop had the most influencer activity. 58.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Supergoop collaborating with an influencer in United States.
Supergoop competes with NAKED SUNDAYS and Sun Bum in SPF and sun care, where creator routines, reapplication tips, and texture/finish comparisons drive product adoption.
Total sponsored posts tracked (last 12 months)
Supergoop leads with 6.8k sponsored posts, notably outpacing NAKED SUNDAYS (5.5k posts) and Sun Bum (144 posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. Supergoop has more total posts than NAKED SUNDAYS and far more than Sun Bum.
Sponsored posts by platform
Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Supergoop at 1.6k, NAKED SUNDAYS at 923, Sun Bum at 87 posts. Supergoop's activity is particularly concentrated on TikTok. On YouTube, Supergoop has posts while NAKED SUNDAYS and Sun Bum have none.
Estimated sponsored posts in Supergoop's top markets
Supergoop has the highest estimated sponsored-post volume in United States (4k posts, 58.4%), Canada (314 posts, 4.6%), suggesting a North America focus, while NAKED SUNDAYS has the highest estimated sponsored-post volume in United Kingdom (631 posts, 11.5%), Australia (581 posts, 10.6%). Looking at United States specifically, the split is Supergoop at 4k posts (58.4%), NAKED SUNDAYS at 3k posts (53.9%), Sun Bum at 96 posts (66.5%). Supergoop's strength in United States may indicate a home-market focus, while NAKED SUNDAYS shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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