Supergoop Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.0k pieces of influencer content sponsored by Supergoop over the last 12 months.

This report breaks down where & how Supergoop invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Supergoop, see here: Supergoop influencers.

Influencer activity throughout the year

Supergoop's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Supergoop's influencer activity appears to have tapered over the year, from 625 posts in January down to 283 in December. January was the busiest month at 625 posts, 51% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Supergoop's sponsored influencer collaborations break down by social platform:

• TikTok: 4.3k posts (86.3%)
• Instagram: 596 posts (12%)
• YouTube: 84 posts (1.7%)

TikTok influencer marketing is a clear focus for Supergoop.

Here are 3 examples of Supergoop's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

avashaw.ty x Supergoop

avashaw.ty

@avashaw.ty

12 May, 26

1.9M

404

stock up on your supergoop favorites now 20% off on supergoop.com! [...]

Influencer bio

𑁍 𑁍 𑁍 ⟟ san diego ✉︎ jules@theguardianmgmt.com 🪷

Collaboration metrics

Post views1.9M

Post EMV $56.3k

More influencer data

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brittany1wilson x Supergoop

brittany1wilson

@brittany1wilson

25 Mar, 26

11.2M

15.6k

[...] the right gear.. and the right SPF. @Supergoop Unseen Sunscreen SPF 50 goes on before [...]

Influencer bio

pro soccer player ➡️ forever athlete ⚽️ Admin@brittanyisenhour.com Train with me (link below! ⬇️)

Collaboration metrics

Post views11.2M

Post EMV $224.8k

More influencer data

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avajules x Supergoop

avajules

@avajules

20 Jul, 26

78.8k

2.7k

[...] during summer in Hawai'i :) Thanks Supergoop for sponsoring this video. Head to and [...]

Influencer bio

welcome to my life!! Business inquiries: ava@select.co

Collaboration metrics

Post views78.8k

Post EMV $2.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 45.2% of partnerships featuring creators averaging <1K views, Supergoop's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):

kathysannnn x Supergoop

kathysannnn

@kathysannnn

21 May, 26

2.2M

3.3k

We are ready for outside fun in the ☀️@Supergoop @target #supergooppartner

Influencer bio

Mom prioritizing self care 🩵🐠🦋 being pregnant is my whole personality right now ✉️ kathygemini@pearpop.co

Collaboration metrics

Post views2.2M

Post EMV $44.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

all.things.jas x Supergoop

all.things.jas

@all.things.jas

25 Feb, 26

6.8k

333

[...] Decay Cosmetics ALL NIGHTER PRIMER @Supergoop DEW SCREEN PRIMER @noyzfragrance ONLY [...]

Influencer bio

in the business of smelling good ulta beauty collective 26' 💌 jas@mujeressocial.com

Collaboration metrics

Post views6.8k

Post EMV $152

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Supergoop's repeat partnerships

redheadmomma08 x Supergoop

redheadmomma08

@redheadmomma08

21 Mar, 26

6.7k

4

@Supergoop #supergoop #supergoopunseen [...]

redheadmomma08

@redheadmomma08

28 Dec, 25

4.5k

15

@Supergoop #supergoop [...]

redheadmomma08

@redheadmomma08

22 Sep, 25

1.2k

14

[...] bang boom you’re covered @Supergoop #supergoop [...]

nataliestreet73 x Supergoop

nataliestreet73

@nataliestreet73

28 Apr, 26

93

7

[...] my face every day! Non greasy@Supergoop #suncreen #facesuncreen [...]

nataliestreet73

@nataliestreet73

23 Mar, 26

83

13

[...] Plus UV protection as well!@Supergoop #facesunscreen [...]

nataliestreet73

@nataliestreet73

01 Apr, 26

72

7

[...] Sun Block and protection!@Supergoop #skincare #sunblocktips [...]

ablondegirlsambition x Supergoop

ablondegirlsambition

@ablondegirlsambition

05 Sep, 25

2.1k

6

[...] effective and easy to use ! #supergoop #sunscreen #oilyskin [...]

ablondegirlsambition

@ablondegirlsambition

31 Dec, 25

849

2

[...] no makeup makeup skincare is @Supergoop ✨ This set comes with 2 - one [...]

ablondegirlsambition

@ablondegirlsambition

03 Aug, 25

800

3

[...] shopping cart! #SPFGlow #SuperGoop #SPF #Skincare [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (7.2%)
• United Kingdom (6.4%)
• India (2.7%)

Here is another example of Supergoop collaborating with an influencer in United States.

hanna_noellee x Supergoop

hanna_noellee

@hanna_noellee

02 Apr, 26

8.7M

26.9k

[...] soft & doesn’t have a white cast! Shop @Supergoop Unseen Sunscreen SPF 50 at @Amazon [...]

Supergoop's influencer activity vs. related brands

Supergoop competes with NAKED SUNDAYS and Sun Bum in sunscreen and SPF-first routines where texture, wearability, and daily use are key differentiators. Influencer marketing for these brands leans on application demos, wear tests, and routine education.

Total influencer content

Supergoop leads with 5k sponsored posts, notably outpacing NAKED SUNDAYS (4.3k posts) and Sun Bum (886 posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs.

By social platform

Supergoop leads on TikTok and YouTube, while NAKED SUNDAYS leads on Instagram. The gap is most notable on TikTok, with Supergoop at 4.3k, NAKED SUNDAYS at 3.5k, Sun Bum at 244 posts. Supergoop's activity is particularly concentrated on TikTok. TikTok accounts for most posts for Supergoop and NAKED SUNDAYS, while Sun Bum has far fewer posts on TikTok than the other two brands.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (3.4k posts, 69.2%), Canada (358 posts, 7.2%), suggesting a North America focus, while NAKED SUNDAYS has the highest estimated sponsored-post volume in United Kingdom (462 posts, 10.8%), Australia (368 posts, 8.6%), while Sun Bum leads in Brazil with 46 posts (5.2%). Looking at United States specifically, the split is Supergoop at 3.4k posts (69.2%), NAKED SUNDAYS at 2.3k posts (54.5%), Sun Bum at 590 posts (66.6%). Supergoop's strength in United States may indicate a home-market focus, while NAKED SUNDAYS shows broader regional investment.