We analyzed 2.4k pieces of influencer content sponsored by Monday Swimwear over the last 12 months.
This report breaks down where & how Monday Swimwear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Monday Swimwear, see here: Monday Swimwear influencers.
Monday Swimwear's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Monday Swimwear's sponsored post volume peaks in June with 366 posts, 86% higher than the monthly average of 197. February recorded the lowest activity at 74 posts, 62% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Monday Swimwear's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Monday Swimwear.
Here are 2 examples of Monday Swimwear's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
🇪🇸 @miah_management @angelsproject 🇺🇸 @jagmodels 🇬🇧 @milkmodelmanagement 🇫🇷 @women_paris 🇮🇹 @luv_mgmt
Collaboration metrics
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Influencer bio
IG : @mimiarr US/France 🖤 Links to all my looks here
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Monday Swimwear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 30.7% of partnerships featuring creators averaging 10K-50K views, Monday Swimwear's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 22.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (8.7k avg views/post):
Influencer bio
@selectmodelchicago @bridgemodels @bossmodelmanagement @maroemanagement
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.5k avg views/post):
Influencer bio
Luxury Casual Style • Entrepreneur • Civil Eng✨ Coastal Living • NSB Helping women feel confident 🤍 📩 Partnerships@nicolecolee.com 👇 Shop my looks
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.4k unique influencers in our dataset, 9 of them (1%) posted content for Monday Swimwear in 3 or more separate calendar months. The most consistent partner is @devinbrugman, who has collaborated across 13 months with 33 total posts.
Here are 1 examples of Monday Swimwear's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Monday Swimwear had the most influencer activity. 53.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Monday Swimwear collaborating with an influencer in United States.
Monday Swimwear competes in women’s swim, where Frankies Bikinis and Cupshe target adjacent audiences across beachwear, fit, and style. They all rely on creator try-ons, vacation content, and fit/coverage reviews.
Total sponsored posts tracked (last 12 months)
Cupshe leads with 14.2k sponsored posts, significantly outpacing Monday Swimwear (2.4k posts) and Frankies Bikinis (104 posts). Across all three brands, the average volume is 5.6k posts, indicating mature, scaled influencer programs. Cupshe has far more total posts than Monday Swimwear and Frankies Bikinis.
Sponsored posts by platform
Among these brands, Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 9.7k, Monday Swimwear at 517, Frankies Bikinis at 37 posts. Monday Swimwear's activity is particularly concentrated on Instagram. Cupshe has far more TikTok and YouTube posts than Monday Swimwear and Frankies Bikinis.
Estimated sponsored posts in Monday Swimwear's top markets
Cupshe has the highest estimated sponsored-post volume in United States (8.1k posts, 56.7%), United Kingdom (1.1k posts, 7.8%), France (952 posts, 6.7%), suggesting a Europe focus, while Monday Swimwear leads in Australia with 136 posts (5.7%), while Frankies Bikinis leads in Brazil with 5 posts (5.1%). Looking at United States specifically, the split is Cupshe at 8.1k posts (56.7%), Monday Swimwear at 1.3k posts (53.4%), Frankies Bikinis at 67 posts (64.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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