Monday Swimwear Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 55 pieces of influencer content sponsored by Monday Swimwear over the last 12 months.
This report breaks down where & how Monday Swimwear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Monday Swimwear, see here: Monday Swimwear influencers.
Influencer activity throughout the year
Monday Swimwear's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Monday Swimwear's influencer activity by month
Number of sponsored posts
Monday Swimwear's sponsored post volume peaks in August with 11 posts, 83% higher than the monthly average of 6. December recorded the lowest activity at 2 posts, 67% below average. No sponsored posts were tracked in February and October, which may suggest a planned pause in influencer activity.
Monday Swimwear's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 1.6M, while May recorded the least at 264. Across all tracked posts in the 12-month window, average views per post were 69.4k. Interestingly, the highest-view month (January) does not align with peak post volume (August), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @albadiazmartin, generated 1.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Monday Swimwear's sponsored influencer collaborations break down by social platform:
- Instagram: 47 posts (85.5%)
- TikTok: 8 posts (14.5%)
Monday Swimwear's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Monday Swimwear.
Here are 2 examples of Monday Swimwear's recent sponsored collaborations (one each for Instagram, TikTok).
albadiazmartin x Monday Swimwear
Influencer bio
@untie.agency
Collaboration metrics
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mimiarr x Monday Swimwear
![TikTok post by @mimiarr for Monday Swimwear. Caption reads: [...] I love this navy blue for summer 🤍 @Monday....](https://images.od.modash.io/d543a3a8e8b8d2c4a8947deb53a1db7d814cdc84)
Influencer bio
IG : @mimiarr US/France 🖤 Links to all my looks here
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 63.8%
- Reels: 36.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Monday Swimwear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Monday Swimwear's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.5% of partnerships featuring creators averaging 100K-500K views, Monday Swimwear's strategy suggests a reach-oriented approach with established creators. The 10K-50K views segment is also prominent at 30.8%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the <1K and 1K-5K segments.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (52.6k avg views/post):
emilyytanner x Monday Swimwear
![Instagram post by @emilyytanner for Monday Swimwear. Caption reads: [...] a passion Kim, don’t worry. Wearing....](https://images.od.modash.io/e5c8b04fcd42f8154e37317d0ff04bdcb9e12cfa)
Influencer bio
Beauty, Fashion, Health & Wellness Los Angeles Founder @oversocialagency ✉️: emily@oversocialagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post):
paigepilgs x Monday Swimwear
Influencer bio
@selectmodelchicago @bridgemodels @bossmodelmanagement @maroemanagement
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Geographical breakdown
In our dataset, United States is where Monday Swimwear had the most influencer activity. 52.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.2%)
- Australia (7.6%)
- Canada (3.5%)
Monday Swimwear's influencer activity by market
Here is another example of Monday Swimwear collaborating with an influencer in United States.
thesegirlscom x Monday Swimwear
![Instagram post by @thesegirlscom for Monday Swimwear. Caption reads: [...] the midsize babes, too 🌿
Wearing....](https://images.od.modash.io/75cc0cf6ad3823cdc805f5b136fad06e3da28b95)
Monday Swimwear's influencer activity vs. related brands
Monday Swimwear, Frankies Bikinis, and Cupshe compete for swimwear shoppers influenced by vacation, beach, and lifestyle creators. They’re natural benchmarks for try-on hauls, fit/coverage discussions, and seasonal capsule launches.
Total influencer content
Monday Swimwear vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 4.5k sponsored posts, significantly outpacing Frankies Bikinis (104 posts) and Monday Swimwear (55 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments. Cupshe has far more total posts than Monday Swimwear and Frankies Bikinis.
By social platform
Monday Swimwear vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 2.7k, Frankies Bikinis at 37, Monday Swimwear at 8 posts. Monday Swimwear's activity is particularly concentrated on Instagram. Cupshe posts far more than the others on both Instagram and TikTok, and is the only one with YouTube posts.
By geographical market
Monday Swimwear vs. related brands influencer activity (by country)
Estimated sponsored posts in Monday Swimwear's top markets
Cupshe has the highest estimated sponsored-post volume in United States (2.6k posts, 57.4%), United Kingdom (353 posts, 7.8%), France (253 posts, 5.6%), suggesting a Europe focus, while Frankies Bikinis leads in Brazil with 5 posts (5.1%), while Monday Swimwear leads in Australia with 4 posts (7.6%). Looking at United States specifically, the split is Cupshe at 2.6k posts (57.4%), Frankies Bikinis at 67 posts (64.9%), Monday Swimwear at 29 posts (52.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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