Show Me Your Mumu Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Show Me Your Mumu over the last 12 months.
This report breaks down where & how Show Me Your Mumu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Show Me Your Mumu, see here: Show Me Your Mumu influencers.
Influencer activity throughout the year
Show Me Your Mumu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Show Me Your Mumu's influencer activity by month
Number of sponsored posts
Show Me Your Mumu's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 148 posts (42% above the 104 monthly average), while March was the quietest at 9 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Show Me Your Mumu's sponsored influencer collaborations break down by social platform:
- Instagram: 925 posts (73.9%)
- TikTok: 324 posts (25.9%)
- YouTube: 2 posts (0.2%)
Show Me Your Mumu's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Show Me Your Mumu.
Here are 2 examples of Show Me Your Mumu's recent sponsored collaborations (one each for Instagram, TikTok).
holliewdwrd x Show Me Your Mumu
![Instagram post by @holliewdwrd for Show Me Your Mumu. Caption reads: [...] “Hollie20” for 20% off sitewide at....](https://images.od.modash.io/13ec34923f816a4e788d6d00b4d36391093eab23)
Influencer bio
Girl mama & wife 🫶🏻 Sharing daily outfits, makeup, hair, mom life! Nashville, TN 📍shop my looks 👇🏻🫶🏻
Collaboration metrics
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bridehardmovie x Show Me Your Mumu
![TikTok post by @bridehardmovie for Show Me Your Mumu. Caption reads: [...] all-inclusive stay, complete with....](https://images.od.modash.io/d7f27a5c5fdab31ba89cbef941e48326adb2be3f)
Influencer bio
Buy or rent #BrideHard - Now on Digital
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.7%
- Posts: 44.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Show Me Your Mumu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Show Me Your Mumu's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.2% of partnerships featuring creators averaging 10K-50K views, Show Me Your Mumu's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.3k avg views/post):
magdabueno x Show Me Your Mumu
![Instagram post by @magdabueno for Show Me Your Mumu. Caption reads: [...] Check✨ SKIMS got me SNATCHED 💅 Show Me Your....](https://images.od.modash.io/6ee67bd60d33603159b47928cee2e585431c7430)
Influencer bio
🦊 Your favorite Silverfox 📍 California based Mexicana 🇺🇸🇲🇽 💌 Magda.silverfox@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (119 avg views/post):
shopmaxandriley x Show Me Your Mumu
Influencer bio
Mother-daughter owned boutique inspired by NYC & LA style 📍Boston/Andover MA Free US shipping on sales of $100 & more! ⤹ CLICK TO SHOP 🛍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Show Me Your Mumu's repeat partnerships
Out of 659 unique influencers in our dataset, 7 of them (1%) posted content for Show Me Your Mumu in 3 or more separate calendar months. The most consistent partner is @shopmaxandriley, who has collaborated across 9 months with 46 total posts. @mumuweddings alone accounts for 7% of all tracked sponsored content.
Here are 1 examples of Show Me Your Mumu's repeat influencer partnerships, with links to the sponsored content.
sarahchappellhorton x Show Me Your Mumu
![Instagram post by @sarahchappellhorton for Show Me Your Mumu. Caption reads: [...] linens, and swim from @showmeyourmumu are....](https://images.od.modash.io/0cfb0017e9f8fb400ecc7aaf7a7ab4c2bfdb44be)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Show Me Your Mumu had the most influencer activity. 83.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.7%)
- Canada (2.9%)
- United Kingdom (2.7%)
Show Me Your Mumu's influencer activity by market
Here is another example of Show Me Your Mumu collaborating with an influencer in United States.
katygharrell x Show Me Your Mumu
![Instagram post by @katygharrell for Show Me Your Mumu. Caption reads: [...] #sequindress dress #showmeyourmumu....](https://images.od.modash.io/7a21e6c5063b33e9c973a507883485f44cb8b5f3)
Show Me Your Mumu's influencer activity vs. related brands
Show Me Your Mumu competes in women’s occasion and everyday fashion where try-ons and styling content convert strongly. Petal & Pup and VICI COLLECTION target a similar boutique-fashion audience and are strong benchmarks for influencer-led drops and promos.
Total influencer content
Show Me Your Mumu vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
VICI COLLECTION leads with 3k sponsored posts, significantly outpacing Petalandpup (2.3k posts) and Show Me Your Mumu (1.3k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs.
By social platform
Show Me Your Mumu vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, VICI COLLECTION leads on Instagram and Petalandpup leads on TikTok and YouTube. The gap is most notable on Instagram, with VICI COLLECTION at 3k, Petalandpup at 1.2k, Show Me Your Mumu at 925 posts. Show Me Your Mumu's activity is particularly concentrated on Instagram. On Instagram, VICI COLLECTION has multiple times more posts than Show Me Your Mumu and Petalandpup, while on YouTube Petalandpup has far more posts than the others.
By geographical market
Show Me Your Mumu vs. related brands influencer activity (by country)
Estimated sponsored posts in Show Me Your Mumu's top markets
VICI COLLECTION has the highest estimated sponsored-post volume in United States (2.3k posts, 78.2%), Canada (123 posts, 4.1%), Brazil (114 posts, 3.8%), suggesting a North America focus, while Petalandpup has the highest estimated sponsored-post volume in Australia (482 posts, 21.1%), United Kingdom (89 posts, 3.9%). Looking at United States specifically, the split is VICI COLLECTION at 2.3k posts (78.2%), Petalandpup at 1.3k posts (57.9%), Show Me Your Mumu at 1k posts (83.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Petalandpup's Influencer Marketing Strategy
- VICI COLLECTION's Influencer Marketing Strategy
- Gisou's Influencer Marketing Strategy
- BTArtboxnails's Influencer Marketing Strategy
- Nerdy Nuts's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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