Show Me Your Mumu Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by Show Me Your Mumu over the last 12 months.

This report breaks down where & how Show Me Your Mumu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Show Me Your Mumu, see here: Show Me Your Mumu influencers.

Influencer activity throughout the year

Show Me Your Mumu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Show Me Your Mumu's influencer output appears relatively consistent throughout the year, averaging about 108 sponsored posts per month. May recorded the highest volume at 153 posts (42% above average), while October was the quietest at 75 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Show Me Your Mumu's sponsored influencer collaborations break down by social platform:

• Instagram: 951 posts (72.9%)
• TikTok: 348 posts (26.7%)
• YouTube: 6 posts (0.5%)

Instagram influencer marketing is a clear focus for Show Me Your Mumu.

Here are 3 examples of Show Me Your Mumu's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

katygharrell x Show Me Your Mumu

katygharrell

@katygharrell

20 Dec, 25

171k

[...] #sequindress dress #showmeyourmumu #holidaydress

Influencer bio

Breast Cancer Survivor 🎀 (TNBC, stage 2) @trendmanagement Mama to 2 💗💙 CLT📍 Sharing a little of my life! ☺️ Shop by clicking this link 👇🏼 *I’m 5’7”

Collaboration metrics

Post views171.0k

Post EMV $5.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

remibader x Show Me Your Mumu

remibader

@remibader

09 May, 26

39.9k

1.2k

[...] #villa #tour #island #brandtrip @showmeyourmumu

Influencer bio

NYC Content Creator, Model, Fashion Inclusivity and Mental Health Advocate remijoteam@gmail.com 🩷

Collaboration metrics

Post views39.9k

Post EMV $858

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Doctorly x Show Me Your Mumu

Doctorly

@Doctorly

10 Aug, 26

53.9k

1.8k

Taking care of your health just got easier, thanks to our sponsor Zocdoc, start here at: Sponsored by ZocDoc ⸻ Shop everything mentioned in this video here: KERASAL | Intensive Foot Repair Ointment: REMEDY SKIN | KP Exfoliating Body Moisturizer THE ORDINARY | Glycolic Acid 7% Exfoliating Toner 240ml: Shop more of our favorite products here: Other Doctorly shopping links: Amazon Favorites: 20% Off Paula’s Choice: Shop SkinBetter Science: Shop Dr. Shah’s REMEDY Brand: Affiliate links generate revenue for the channel ⸻ 0:00 Intro 0:44 Thickened Cracked Heels 5:51 Tinea Pedis 7:10 Onychomycosis 9:17 Corns 10:54 Warts ⸻ For business inquiries and brand partnerships aligned with Doctorly, please contact: info@dermcollective.org ⸻ Disclaimer: This video is not intended to provide diagnosis, treatment, or medical advice. Content provided is for educational purposes only. Please consult with a physician regarding any health-related diagnosis or treatment.

Influencer bio

Evidenced-based skin care, dermatology, and medicine. Channel run by double Board-Certified Dermatologists with the goal of providing accurate, up-to-date information to our subscribers with full transparency. Thank you for following along with us. - Dr. Shah and Dr. Maxfield

Collaboration metrics

Post views53.9k

Post EMV $1.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 43.6% of partnerships featuring creators averaging 10K-50K views, Show Me Your Mumu's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.3k avg views/post, 43.6k followers):

magdabueno x Show Me Your Mumu

magdabueno

@magdabueno

16 Aug, 25

5.7k

255

[...] Check✨ SKIMS got me SNATCHED 💅 Show Me Your Mumu overalls for that playful but paid [...]

Influencer bio

Silverfox 48 | Skincare | Haircare |Fashion | Life | Travel | MoM Living Proof Life Gets Better Aging loud, not quietly ✨ 💌 Magda.silverfox@gmail.com

Collaboration metrics

Post views5.7k

Post EMV $197

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (2.4k avg views/post, 4.8k followers):

siyaalater x Show Me Your Mumu

siyaalater

@siyaalater

19 Mar, 26

4.9k

Obsessed is an understatement! @showmeyourmumu has the best clothes!! So excited to [...]

Influencer bio

💌: siya.93@gmail.com

Collaboration metrics

Post views4.9k

Post EMV $147

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Show Me Your Mumu's repeat partnerships

kristinrosedavis x Show Me Your Mumu

kristinrosedavis

@kristinrosedavis

10 Jun, 26

1.1k

40

[...] @Mommday @Baltic Børn @showmeyourmumu #mayfavorites [...]

kristinrosedavis

@kristinrosedavis

15 Jun, 26

526

21

[...] Use: Kristin15 Jumpsuit: @showmeyourmumu (find my look under ShopMy [...]

kristinrosedavis

@kristinrosedavis

15 Jun, 26

491

18

[...] @GIGIPIP @12TH TRIBE @showmeyourmumu @Stetson

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (3.6%)
• Canada (3.1%)
• United Kingdom (2.5%)

Here is another example of Show Me Your Mumu collaborating with an influencer in United States.

colognemumu x Show Me Your Mumu

colognemumu

@colognemumu

21 Mar, 26

41.3k

317

Our co-founder @colognemumu sharing her favorite outfit from the @pumagolf x MUMU collab💚

Show Me Your Mumu's influencer activity vs. related brands

Show Me Your Mumu, Petalandpup, and VICI COLLECTION target a similar women’s occasion-to-everyday fashion shopper with strong emphasis on styling content. Their influencer strategies commonly revolve around try-ons, event edits, and seasonal collections.

Total influencer content

Show Me Your Mumu leads with 1.3k sponsored posts, significantly outpacing VICI COLLECTION (813 posts) and Petalandpup (638 posts). Across all three brands, the average volume is 919 posts, suggesting moderate but consistent investment.

By social platform

Show Me Your Mumu leads on Instagram and TikTok, while Petalandpup leads on YouTube. The gap is most notable on TikTok, with Show Me Your Mumu at 348, Petalandpup at 176, VICI COLLECTION at 0 posts. Show Me Your Mumu's activity is particularly concentrated on Instagram. Show Me Your Mumu and Petalandpup post on TikTok, while VICI COLLECTION has no TikTok posts.

By geographical market

Show Me Your Mumu has the highest estimated sponsored-post volume in United States (1.1k posts, 82.8%), Brazil (47 posts, 3.6%), Canada (40 posts, 3.1%), suggesting a North America focus, while Petalandpup has the highest estimated sponsored-post volume in Australia (156 posts, 24.4%), United Kingdom (26 posts, 4%). Looking at United States specifically, the split is Show Me Your Mumu at 1.1k posts (82.8%), VICI COLLECTION at 658 posts (80.9%), Petalandpup at 359 posts (56.3%). Show Me Your Mumu's strength in United States may indicate a home-market focus, while Petalandpup shows broader regional investment.