HNB Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by HNB Cosmetics over the last 12 months.
This report breaks down where & how HNB Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HNB Cosmetics, see here: HNB Cosmetics influencers.
Influencer activity throughout the year
HNB Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
HNB Cosmetics's influencer activity by month
Number of sponsored posts
HNB Cosmetics's sponsored post volume appears to trend upward over the 12-month period, rising from 349 posts in January to 163 in December. The peak month, November, reached 656 posts, 126% higher than the monthly average of 290.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HNB Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 3.5k posts (100%)
HNB Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for HNB Cosmetics.
Here are 1 examples of HNB Cosmetics's recent sponsored collaborations (one each for TikTok).
charlotte.rose663 x HNB Cosmetics
Influencer bio
Haircare | makeup | lifestyle Charlottemulholland3@outlook.com ✨333✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers HNB Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
HNB Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.5% of partnerships featuring creators averaging 1K-5K views, HNB Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (214.5k avg views/post):
iammisskda x HNB Cosmetics
![TikTok post by @iammisskda for HNB Cosmetics. Caption reads: [...] Beckham Beauty the foundation drops @HNB....](https://images.od.modash.io/3779be690808174311e8eb976859eaf100721255)
Influencer bio
brands & pr: jack@kultlondon.uk Behind the brush. Behind the product. Behind the scenes.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
azariadee x HNB Cosmetics
Influencer bio
Your Welsh Bestie🏴 Mamma to be 👶
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
HNB Cosmetics's repeat partnerships
Out of 907 unique influencers in our dataset, 193 of them (21%) posted content for HNB Cosmetics in 3 or more separate calendar months. The most consistent partner is @psmakeup21, who has collaborated across 12 months with 78 total posts.
Here are 3 examples of HNB Cosmetics's repeat influencer partnerships, with links to the sponsored content.
psmakeup21 x HNB Cosmetics
![TikTok post by @psmakeup21 for HNB Cosmetics. Caption reads: [...] @nyxcosmetics_uk @HNB Cosmetics @Jordana....](https://images.od.modash.io/c5a56dc2747cf6d813e0ff3526c730a394be7c2e)
![TikTok post by @psmakeup21 for HNB Cosmetics. Caption reads: [...] ✨ @bbold @nyxcosmetics_uk @HNB Cosmetics....](https://images.od.modash.io/826ebf8692d11c23beff334bc629ed19ce02b59d)
![TikTok post by @psmakeup21 for HNB Cosmetics. Caption reads: [...] @Jordana Ticia Cosmetics @HNB Cosmetics....](https://images.od.modash.io/1ad7ae50f0d6a7de2cac565a05527c587626b009)
errinfettermua x HNB Cosmetics
![TikTok post by @errinfettermua for HNB Cosmetics. Caption reads: [...] lives up to the hype. @HNB Cosmetics viral....](https://images.od.modash.io/4ec488485ac0e92c7b08def688c3a45430fa1bff)
![TikTok post by @errinfettermua for HNB Cosmetics. Caption reads: [...] in your makeup bag @HNB Cosmetics....](https://images.od.modash.io/76f68a8bee4a99a691ff1e9b06db66df6515014f)
![TikTok post by @errinfettermua for HNB Cosmetics. Caption reads: [...] of these concealers thanks @HNB Cosmetics....](https://images.od.modash.io/24e1de0c6049e3700853adc9f2ab23900a8c41e7)
byrobynanderson x HNB Cosmetics
![TikTok post by @byrobynanderson for HNB Cosmetics. Caption reads: [...] 10 incredible brushes 😱🤯 @HNB Cosmetics....](https://images.od.modash.io/3b93cfdbc92b4c0f448a95b062180d015a6bfbd5)
![TikTok post by @byrobynanderson for HNB Cosmetics. Caption reads: [...] neutral nude lip combo 🤎 @HNB Cosmetics....](https://images.od.modash.io/5a314b845a3487cbf26a9a79c7936aaf17899d68)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
HNB Cosmetics's influencer activity vs. related brands
HNB Cosmetics competes in trend-led color cosmetics with a social-native creator community. Made By Mitchell and BPerfect Cosmetics target similar UK/EU beauty audiences and are strong influencer comparables for bold, tutorial-heavy content.
Total influencer content
HNB Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BPerfect Cosmetics leads with 13.6k sponsored posts, marginally ahead of MADE BY MITCHELL (13k posts) and HNB Cosmetics (3.5k posts). Across all three brands, the average volume is 10k posts, indicating mature, scaled influencer programs.
By social platform
HNB Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BPerfect Cosmetics leads on Instagram and YouTube and MADE BY MITCHELL leads on TikTok. The gap is most notable on Instagram, with BPerfect Cosmetics at 2.8k, MADE BY MITCHELL at 1.2k, HNB Cosmetics at 0 posts. HNB Cosmetics's activity is particularly concentrated on TikTok. HNB Cosmetics has no posts on Instagram or YouTube in this comparison, while MADE BY MITCHELL and BPerfect Cosmetics both have substantial Instagram activity and BPerfect Cosmetics also has some YouTube posts.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MADE BY MITCHELL's Influencer Marketing Strategy
- BPerfect Cosmetics's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- Everlane's Influencer Marketing Strategy
- Cold Culture's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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