HNB Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by HNB Cosmetics over the last 12 months.
This report breaks down where & how HNB Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HNB Cosmetics, see here: HNB Cosmetics influencers.
Influencer activity throughout the year
HNB Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
HNB Cosmetics's influencer activity by month
Number of sponsored posts
HNB Cosmetics's sponsored post volume appears to trend upward over the 12-month period, rising from 362 posts in January to 148 in December. The peak month, November, reached 656 posts, 127% higher than the monthly average of 289.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HNB Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 3.5k posts (100%)
HNB Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for HNB Cosmetics.
Here are 1 examples of HNB Cosmetics's recent sponsored collaborations (one each for TikTok).
byrobynanderson x HNB Cosmetics
Influencer bio
Makeup Artist & Beauty Content Creator 📍 North East, UK 💌 robynandersonmakeup@gmail.com Online Makeup Tutorials 👇🏼
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers HNB Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
HNB Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.2% of partnerships featuring creators averaging 1K-5K views, HNB Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 31.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (204.1k avg views/post):
makeupbymissevelyn x HNB Cosmetics
Influencer bio
lip combo queen 💋 📧: evelyn@thebloggeragent.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
xm.rose_ x HNB Cosmetics
Influencer bio
📍Midlands your beauty big sister real life, not perfection m.rosecollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
HNB Cosmetics's repeat partnerships
Out of 988 unique influencers in our dataset, 204 of them (21%) posted content for HNB Cosmetics in 3 or more separate calendar months. The most consistent partner is @errinfetter, who has collaborated across 12 months with 54 total posts.
Here are 3 examples of HNB Cosmetics's repeat influencer partnerships, with links to the sponsored content.
errinfetter x HNB Cosmetics
![TikTok post by @errinfettermua for HNB Cosmetics. Caption reads: [...] in your makeup bag @HNB Cosmetics....](https://images.od.modash.io/76f68a8bee4a99a691ff1e9b06db66df6515014f)
![TikTok post by @errinfettermua for HNB Cosmetics. Caption reads: [...] of these concealers thanks @HNB Cosmetics....](https://images.od.modash.io/24e1de0c6049e3700853adc9f2ab23900a8c41e7)
![TikTok post by @errinfettermua for HNB Cosmetics. Caption reads: [...] Using the shade 0.5N @HNB Cosmetics....](https://images.od.modash.io/00fede1312728161e8af224f89f11f666b3ad672)
byrobynanderson x HNB Cosmetics
![TikTok post by @byrobynanderson for HNB Cosmetics. Caption reads: [...] These prices are insaaaane @HNB Cosmetics....](https://images.od.modash.io/896c74fa01335f7e2454374582b9d48b6eeeaac7)
glambyprez3 x HNB Cosmetics
![TikTok post by @psmakeup21 for HNB Cosmetics. Caption reads: [...] UK @🇬🇧MADEBYMITCHELL🇬🇧 @HNB Cosmetics....](https://images.od.modash.io/2fb0e6dbc59abca4f8802a370e0ab89c7173cf10)
![TikTok post by @psmakeup21 for HNB Cosmetics. Caption reads: [...] @Jordana Ticia Cosmetics @HNB Cosmetics....](https://images.od.modash.io/1ad7ae50f0d6a7de2cac565a05527c587626b009)
![TikTok post by @psmakeup21 for HNB Cosmetics. Caption reads: [...] Cosmetics @Doll Beauty @HNB Cosmetics @Huda....](https://images.od.modash.io/8c8bda5027be34f286e5d91908d647fb106ce27a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
HNB Cosmetics's influencer activity vs. related brands
HNB Cosmetics competes in bold, creator-friendly makeup, similar to BPerfect Cosmetics and MADE BY MITCHELL in social-first product launches and artistry-led content. They target overlapping audiences looking for high-impact glam and trend-driven looks.
Total influencer content
HNB Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
MADE BY MITCHELL leads with 14.9k sponsored posts, marginally ahead of BPerfect Cosmetics (13.5k posts) and HNB Cosmetics (3.5k posts). Across all three brands, the average volume is 10.6k posts, indicating mature, scaled influencer programs.
By social platform
HNB Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BPerfect Cosmetics leads on Instagram and YouTube and MADE BY MITCHELL leads on TikTok. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.5k, BPerfect Cosmetics at 11.1k, HNB Cosmetics at 3.5k posts. HNB Cosmetics's activity is particularly concentrated on TikTok. TikTok accounts for nearly all of HNB Cosmetics’ posts, while BPerfect Cosmetics and MADE BY MITCHELL have several times more TikTok posts than HNB Cosmetics.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BPerfect Cosmetics's Influencer Marketing Strategy
- MADE BY MITCHELL's Influencer Marketing Strategy
- TheraBreath's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- dokidokicosplay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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