NOYZ Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 529 pieces of influencer content sponsored by NOYZ over the last 12 months.
This report breaks down where & how NOYZ invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NOYZ, see here: NOYZ influencers.
Influencer activity throughout the year
NOYZ's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
NOYZ's influencer activity by month
Number of sponsored posts
NOYZ's sponsored post volume appears to trend upward over the 12-month period, rising from 3 posts in January to 2 in December. The peak month, July, reached 285 posts, 595% higher than the monthly average of 41.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NOYZ's sponsored influencer collaborations break down by social platform:
- TikTok: 501 posts (94.7%)
- YouTube: 28 posts (5.3%)
NOYZ's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NOYZ.
Here are 2 examples of NOYZ's recent sponsored collaborations (one each for TikTok, YouTube).
mikaylanogueira x NOYZ
![TikTok post by @mikaylanogueira for NOYZ. Caption reads: @noyzfragrance is available @Ulta Beauty and [...].](https://images.od.modash.io/71c37a1c3ee2b86a6c1cfa1dfa5e7d792f521603)
Influencer bio
MUA | Masshole | Pug Mom | Founder @Point of View Beauty | Launching in @sephora SEPT 3. Business/PR: haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
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NicoleRafiee x NOYZ
![YouTube post by @NicoleRafiee for NOYZ. Caption reads: [...] Percent For Feet Plus 2% Salicylic Acid:....](https://images.od.modash.io/c4ddbed9792d7b1f85efd8e8db51ed1735ff4871)
Influencer bio
☞MERCH! https://www.nicolerafiee.com/general-merch ☞business email: nicole@sixteenth.com ☞social media: Instagram: @nicolerafiee Twitter: @nicolerafiee TikTok: @nikkinasty Spotify: @nicolerafiee Depop: @nicolerafiee
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.2%
- Carousels: 0.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers NOYZ are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NOYZ's influencers average views (TikTok)
Based on each influencer's average views per post
With 61.1% of partnerships featuring creators averaging <1K views, NOYZ's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (265.9k avg views/post):
jessi.lee x NOYZ
Influencer bio
az | la IG: Jessilee.davis ✉️ Lamont@empiresocialmgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.4k avg views/post):
erikanbrn x NOYZ
Influencer bio
Registered Nurse | Fragrance PR, Collabs, UGC!⬇️ erikareviews77@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NOYZ's repeat partnerships
Out of 423 unique influencers in our dataset, 2 of them (0%) posted content for NOYZ in 3 or more separate calendar months. The most consistent partner is @elizabethnoakess, who has collaborated across 3 months with 4 total posts.
Here are 2 examples of NOYZ's repeat influencer partnerships, with links to the sponsored content.
elizabethnoakess x NOYZ
![TikTok post by @elizabethnoakess for NOYZ. Caption reads: Thanks to @noyzfragrance for sending me this [...].](https://images.od.modash.io/83da2f59bb0fbc26e94ae24bb5ca5da947a9857d)
![TikTok post by @elizabethnoakess for NOYZ. Caption reads: Unmute by @noyzfragrance, now available in [...].](https://images.od.modash.io/678748a7cde14111b6ca55263a46ffaa3a537eb4)
![TikTok post by @elizabethnoakess for NOYZ. Caption reads: [...] travel set!!! Get yours now! @noyzfragrance....](https://images.od.modash.io/a35b35e57eb93fb2f2d16ded001666e0e5d36468)
definitelynotdrana x NOYZ
![TikTok post by @definitelynotdrana for NOYZ. Caption reads: [...] need another bottle!!😍 @noyzfragrance #noyz....](https://images.od.modash.io/40734bd786ad10c0c73b300ac84f6a6d3dffc2bc)
![TikTok post by @definitelynotdrana for NOYZ. Caption reads: [...] perfume but in MILK FORM....](https://images.od.modash.io/975e5278275069374c04a5a74aba106472fba212)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where NOYZ had the most influencer activity. 72.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.3%)
- Canada (7.3%)
- Australia (2.4%)
NOYZ's influencer activity by market
Here is another example of NOYZ collaborating with an influencer in United States.
madelineaford x NOYZ
![TikTok post by @madelineaford for NOYZ. Caption reads: [...] fragrance routine brought to you by....](https://images.od.modash.io/5ffb78f81e2a045979d2ad87720c0f78f5d0ad61)
NOYZ's influencer activity vs. related brands
NOYZ, Snif, and Dossier all play in modern, DTC-leaning fragrance with strong creator-led storytelling, making them natural competitors for share of attention in the affordable-to-premium scent space.
Total influencer content
NOYZ vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dossier leads with 21.9k sponsored posts, significantly outpacing Snif (5.8k posts) and NOYZ (529 posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs. Dossier has several times more total posts than both Snif and NOYZ.
By social platform
NOYZ vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Dossier at 7.2k, NOYZ at 0, Snif at 0 posts. NOYZ's activity is particularly concentrated on TikTok. Dossier has far more posts than both Snif and NOYZ on Instagram and YouTube.
By geographical market
NOYZ vs. related brands influencer activity (by country)
Estimated sponsored posts in NOYZ's top markets
Dossier has the highest estimated sponsored-post volume in United States (9.5k posts, 43.4%), Mexico (3k posts, 13.9%), United Kingdom (1.8k posts, 8.4%), suggesting a North America focus, while Snif leads in Canada with 350 posts (6%). Looking at United States specifically, the split is Dossier at 9.5k posts (43.4%), Snif at 4.7k posts (81.1%), NOYZ at 385 posts (72.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Snif's Influencer Marketing Strategy
- Dossier's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
- THATSSOFETCH.COM.AU's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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