NOYZ Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by NOYZ over the last 12 months.
This report breaks down where & how NOYZ invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NOYZ, see here: NOYZ influencers.
Influencer activity throughout the year
NOYZ's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
NOYZ's influencer activity by month
Number of sponsored posts
NOYZ's sponsored post volume peaks in February with 196 posts, 94% higher than the monthly average of 101. August recorded the lowest activity at 39 posts, 61% below average.
NOYZ's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 54.8M, while January recorded the least at 951.7k. Across all tracked posts in the 12-month window, average views per post were 198.7k. Interestingly, the highest-view month (July) does not align with peak post volume (February), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @sundaykalogeras, generated 16.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NOYZ's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (83%)
- Instagram: 229 posts (17%)
NOYZ's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NOYZ.
Here are 2 examples of NOYZ's recent sponsored collaborations (one each for Instagram, TikTok).
sundaykalogeras x NOYZ
![Instagram post by @sundaykalogeras for NOYZ. Caption reads: [...] ;) Link in bio to get your own Unmute by....](https://images.od.modash.io/ec5a08f6e494be621ece1bbfc50c7431e22371af)
Influencer bio
Snapchat: Kalogerassunday YouTube: Kalogerasisters Kalogeras@night.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
qharris18 x NOYZ
Influencer bio
Duke Alum 📚 | Former Duke 🏈 QB |📍NYC Men’s Fashion & Lifestyle Content 🤙🏾 @Ulta Beauty Collective '25 🟠⚪️ ✉️: quentin@kensingtongrey.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers NOYZ are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NOYZ's influencers average views (TikTok)
Based on each influencer's average views per post
With 67.1% of partnerships featuring creators averaging <1K views, NOYZ's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.3M avg views/post):
curlelia x NOYZ
Influencer bio
Afro-Latina 🇩🇴 📍CT/NYC 💌- curlelia@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
notsamanthafox x NOYZ
Influencer bio
You'll never find a man here ✨✨✨ 📍818 / 619 ContactSamanthaFox@gmail
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NOYZ's repeat partnerships
Out of 862 unique influencers in our dataset, 56 of them (6%) posted content for NOYZ in 3 or more separate calendar months. The most consistent partner is @paulreactss, who has collaborated across 8 months with 12 total posts.
Here are 3 examples of NOYZ's repeat influencer partnerships, with links to the sponsored content.
paulreactss x NOYZ
![Instagram post by @paulreactss for NOYZ. Caption reads: [...] my favorite travel sprays from....](https://images.od.modash.io/265c9a09e1c69f5897895ab62655e66774eb5298)
![Instagram post by @paulreactss for NOYZ. Caption reads: [...] and 12:00, my top three from NOYZ. I....](https://images.od.modash.io/e8c8796825ba8a1606af4cb82b32129c041c9556)
![Instagram post by @paulreactss for NOYZ. Caption reads: So @noyz_official came out with body [...].](https://images.od.modash.io/9059cff0950580ef3e37815c0655870241cae120)
ira.noel x NOYZ
![TikTok post by @ira.noel for NOYZ. Caption reads: Noyz vanilla lovers RUN and grab this [...].](https://images.od.modash.io/6e30f043c1384669fa9a44872f40408340f947bd)
![TikTok post by @ira.noel for NOYZ. Caption reads: @noyzfragrance has GREAT deals for [...].](https://images.od.modash.io/55f29f21662fb2a73461607cd4707b77c39688a8)
![TikTok post by @ira.noel for NOYZ. Caption reads: @noyzfragrance I’m so excited for any [...].](https://images.od.modash.io/2c7c047413041ebb941c45e8693af12573e79f57)
mora_alyss x NOYZ
![TikTok post by @mora_alyss for NOYZ. Caption reads: [...] viral vanilla fragrance from @noyzfragrance....](https://images.od.modash.io/e6353d6d8507a324030ea808113e2bf3e455db02)
![TikTok post by @mora_alyss for NOYZ. Caption reads: [...] goes viral for a reason 👀 Noyz Unmute =....](https://images.od.modash.io/9420e0910e15ec9c7edaffecf06c1096a23ac02e)
![TikTok post by @mora_alyss for NOYZ. Caption reads: [...] vibes in every spritz ✨ The NOYZ Discovery....](https://images.od.modash.io/5e06386819d05a664b13d5efa2a81269fe08ccc5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where NOYZ had the most influencer activity. 72.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.8%)
- Canada (4.3%)
- India (2.8%)
NOYZ's influencer activity by market
Here is another example of NOYZ collaborating with an influencer in United States.
lyssielooloo x NOYZ
NOYZ's influencer activity vs. related brands
NOYZ competes in modern DTC fragrance built on personality-driven positioning. Snif and Dossier are close competitors that also win through influencer reviews, scent “drops,” and accessible pricing for discovery.
Total influencer content
NOYZ vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dossier leads with 10k sponsored posts, significantly outpacing Snif (1.4k posts) and NOYZ (1.3k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. Dossier has far more total posts than NOYZ or Snif.
By social platform
NOYZ vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Dossier at 5.5k, Snif at 1.3k, NOYZ at 1.1k posts. NOYZ's activity is particularly concentrated on TikTok. On Instagram, TikTok, and YouTube, Dossier has far more posts than NOYZ and Snif.
By geographical market
NOYZ vs. related brands influencer activity (by country)
Estimated sponsored posts in NOYZ's top markets
Dossier has the highest estimated sponsored-post volume in United States (4.3k posts, 43.2%), Mexico (1.3k posts, 12.7%), United Kingdom (849 posts, 8.5%), suggesting a North America focus, while NOYZ leads in Canada with 58 posts (4.3%). Looking at United States specifically, the split is Dossier at 4.3k posts (43.2%), Snif at 1.1k posts (80.2%), NOYZ at 971 posts (72.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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