Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
NOYZ Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 3,121 sponsored posts from NOYZ across TikTok and YouTube over the last 12 months.
See where NOYZ invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 45.3% more active in terms of posting frequency.
Social platforms breakdown
Where NOYZ's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of NOYZ's accounts
TikTok3.1k
YouTube16
Content format by platform
Share of all sponsored posts.
TikTok · Posts
99.5%
YouTube · Long-form
0.4%
YouTube · Shorts
0.1%
Content format by platform
Share of all sponsored posts.
TikTok · Posts
99.5%
YouTube · Long-form
0.4%
YouTube · Shorts
0.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How NOYZ's sponsored posts perform
Reach and engagement across all 3,121 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
47.8K
Average views per post
534
Median views per post
149M
Total views
$3.1M
Estimated media value
5.4%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@kianadalleaveView on TikTok ↗
[...] just got an upgrade! Mylk De Parfum from @noyzfragrance , now at @Ulta Beauty . [...]
29.6M Post views
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@qharris18View on TikTok ↗
My signature fall scent? @noyzfragrance Only Human. Vanilla + cedarwood [...]
18.2M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@meganhommeView on TikTok ↗
[...] season AND scent layering season @noyzfragrance @Ulta Beauty #noyzpartner
16.5M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator NOYZ works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
NOYZ's influencers by average views per post
Share of the 1,680 creators in this dataset
<1K
71.8%
1K-5K
18.8%
5K-10K
2.4%
10K-50K
3.3%
50K-100K
1.3%
100K-500K
1.2%
500K+
1.2%
Top influencers NOYZ works with
NOYZ's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@kianadalleaveTikTok129.6M
2
@qharris18TikTok218.2M
3
@meganhommeTikTok116.5M
4
@brynnemarieeeeTikTok214.7M
5
@madelineafordTikTok210.8M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether NOYZ works with creators once, or builds an ongoing roster.
Repeat creators make up 25.3% of NOYZ's creator network and generate 53.9% of total reach. The charts below show how often those partnerships recur and how much of NOYZ's audience reach they account for.
Repeat creators make up 25.3% of NOYZ's creator network and generate 53.9% of total reach. The charts below show how often those partnerships recur and how much of NOYZ's audience reach they account for.
One-off vs. repeat creators
Share of 1,680 creators
Months active
Repeat creators only
2 months
67.5%
3 months
16.7%
4+ months
15.8%
Repeat partnerships at a glance
53.9%
of total reach comes from repeat creators
3.9
average posts per repeat creator
10 months
longest running partnership
Creators NOYZ works with repeatedly
@mora_alyssView on TikTok ↗
@noyzfragrance insane!!! Absolutely obsessed [...]
5.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@southern.nessView on TikTok ↗
[...] me, you’ll get compliments all day 💛 @noyzfragrance #fragrancetiktok #perfume #noyz [...]
1.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ira.noelView on TikTok ↗
Noyz vanilla lovers RUN and grab this [...]
54.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
NOYZ's most loyal creators
@mora_alyss
Months active10
Posts28
Total engagement114
@southern.ness
Months active10
Posts19
Total engagement331
@ira.noel
Months active8
Posts23
Total engagement528
Geographical breakdown
The markets where NOYZ's sponsored creators are based. 100.0% of sponsored posts came from creators based in one market. United States leads at 100.0%.
Sponsored posts by creator location
Top 1 markets
United States
100.0%
NOYZ vs. related brands
How NOYZ's influencer activity compares with other fragrances brands.
Sponsored posts, last 12 months
NOYZ vs. related brands
16.9K posts
4.8K posts
3.1K posts
Frequently asked questions
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