NOYZ Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.4k pieces of influencer content sponsored by NOYZ over the last 12 months.

This report breaks down where & how NOYZ invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with NOYZ, see here: NOYZ influencers.

Influencer activity throughout the year

NOYZ's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

NOYZ's sponsored post volume peaks in November with 383 posts, 89% higher than the monthly average of 203. August recorded the lowest activity at 49 posts, 76% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NOYZ's sponsored influencer collaborations break down by social platform:

• TikTok: 2.4k posts (99.6%)
• YouTube: 9 posts (0.4%)

TikTok influencer marketing is a clear focus for NOYZ.

Here are 2 examples of NOYZ's recent sponsored collaborations (one each for TikTok, YouTube).

alenayuann x NOYZ

alenayuann

@alenayuann

30 Sep, 25

36.2M

39.7k

[...] and shopping for perfume #ulta #shopping @noyzfragrance shop now at @Ulta Beauty [...]

Influencer bio

22 💋 i love oversharing 💌 lena.thompson@thedigitalbrandarchitects.com

Collaboration metrics

Post views36.2M

Post EMV $726.0k

More influencer data

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LalaBaptiste x NOYZ

LalaBaptiste

@LalaBaptiste

02 Feb, 26

33.9k

1.3k

[...] (my man is obsessed with this scent 🤭) @noyz_official @ultabeauty Now available at [...]

Influencer bio

New Video Every Week! https://linktr.ee/lalabaptiste

Collaboration metrics

Post views33.9k

Post EMV $1.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 60.5% of partnerships featuring creators averaging <1K views, NOYZ's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.8M avg views/post):

noah.risling x NOYZ

noah.risling

@noah.risling

22 Jul, 25

4.8M

488.1k

I'm getting ready with @noyzfragrance hair + body mist. Check out my [...]

Influencer bio

I ❤️ Eliana Kalogeras@night.co

Collaboration metrics

Post views4.8M

Post EMV $120.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

sircandleman x NOYZ

sircandleman

@sircandleman

22 Jan, 26

7.8k

306

[...] You need to get AD | Mylk de Parfum by NOYZ coming out on February 1, 2026! AND you [...]

Influencer bio

✨ Your bougie uncle living the fragrance life ✉️ info@sircandleman.com

Collaboration metrics

Post views7.8k

Post EMV $170

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

NOYZ's repeat partnerships

mora_alyss x NOYZ

mora_alyss

@mora_alyss

23 Jul, 25

12.7k

28

[...] had a baby—this would be it 👀✨ Noyz Unmute is THAT girl. Soft, sexy, [...]

mora_alyss

@mora_alyss

12 Sep, 25

569

1

[...] bold as your vibe 🔥 Meet the Noyz stick @noyzfragrance [...]

mora_alyss

@mora_alyss

23 Jan, 26

563

3

[...] scent to get? Check out the NOYZ discovery set @noyzfragrance [...]

e.corinne.beauty x NOYZ

e.corinne.beauty

@e.corinne.beauty

15 Aug, 25

11.4k

107

[...] can keep them in your purse 😍 @noyzfragrance [...]

e.corinne.beauty

@e.corinne.beauty

27 Oct, 25

4.9k

86

[...] perfume smells amazing omg #noyz#noyzdiscoverykit#unmutebynoyz#p [...]

e.corinne.beauty

@e.corinne.beauty

02 Jul, 25

2.9k

25

[...] @noyzfragrance

ira.noel x NOYZ

ira.noel

@ira.noel

23 Nov, 25

54.7k

218

Noyz vanilla lovers RUN and grab this [...]

ira.noel

@ira.noel

15 Sep, 25

5.3k

67

@noyzfragrance my new favorite scent [...]

ira.noel

@ira.noel

28 Nov, 25

4.2k

48

@noyzfragrance has GREAT deals for [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.3%)
• Canada (7.3%)
• Philippines (4.4%)

Here is another example of NOYZ collaborating with an influencer in United States.

kianadalleave x NOYZ

kianadalleave

@kianadalleave

19 Feb, 26

29.6M

21.5k

[...] just got an upgrade! Mylk De Parfum from @noyzfragrance , now at @Ulta Beauty . [...]

NOYZ's influencer activity vs. related brands

NOYZ competes with Snif and Ellis Brooklyn in modern, DTC-friendly fragrance where storytelling and “scent reaction” content drives discovery. These peers are strong benchmarks for creator sampling, reviews, and launch hype.

Total influencer content

Ellis Brooklyn leads with 5.6k sponsored posts, notably outpacing Snif (4.4k posts) and NOYZ (2.4k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Ellis Brooklyn and Snif have roughly twice as many total posts as NOYZ.

By social platform

Among these brands, Ellis Brooklyn leads on Instagram and Snif leads on TikTok and YouTube. The gap is most notable on Instagram, with Ellis Brooklyn at 1.9k, NOYZ at 0, Snif at 0 posts. NOYZ's activity is particularly concentrated on TikTok. Ellis Brooklyn has far more Instagram posts than NOYZ and Snif, which show none.

By geographical market

Ellis Brooklyn has the highest estimated sponsored-post volume in United States (3.7k posts, 65.9%), United Kingdom (452 posts, 8.1%), while Snif leads in Canada with 300 posts (6.8%). Looking at United States specifically, the split is Ellis Brooklyn at 3.7k posts (65.9%), Snif at 3.3k posts (74.2%), NOYZ at 1.7k posts (71.5%).