We analyzed 2.4k pieces of influencer content sponsored by NOYZ over the last 12 months.
This report breaks down where & how NOYZ invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NOYZ, see here: NOYZ influencers.
NOYZ's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
NOYZ's sponsored post volume peaks in November with 391 posts, 103% higher than the monthly average of 193. August recorded the lowest activity at 59 posts, 69% below average. This could reflect a holiday-focused influencer strategy.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NOYZ's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NOYZ.
Here are 1 examples of NOYZ's recent sponsored collaborations (one each for TikTok).
Influencer bio
Just a girl doing her hair 💌 kianadavis@thesociablesociety.com IG: @_kianad_
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers NOYZ are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 57.4% of partnerships featuring creators averaging <1K views, NOYZ's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.2M avg views/post):
Influencer bio
Afro-Latina 🇩🇴 📍CT/NYC 💌- curlelia@outlook.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Beauty | Fragrance | Daily Motivation | Fashion | 📧: kwkwoodley09@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.2k unique influencers in our dataset, 114 of them (9%) posted content for NOYZ in 3 or more separate calendar months. The most consistent partner is @mora_alyss, who has collaborated across 10 months with 29 total posts.
Here are 3 examples of NOYZ's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where NOYZ had the most influencer activity. 67.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of NOYZ collaborating with an influencer in United States.
NOYZ competes in modern, indie-leaning fragrance, where Snif and Ellis Brooklyn are strong benchmarks that target similar scent-curious consumers via creator reviews, layering content, and drop-style launches.
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 5.5k sponsored posts, significantly outpacing NOYZ (2.4k posts) and Snif (1.3k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Ellis Brooklyn leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Ellis Brooklyn at 1.9k, Snif at 81, NOYZ at 0 posts. NOYZ's activity is particularly concentrated on TikTok. Ellis Brooklyn has far more Instagram posts than NOYZ and Snif, while NOYZ and Snif have similar TikTok post totals.
Estimated sponsored posts in NOYZ's top markets
Ellis Brooklyn has the highest estimated sponsored-post volume in United States (3.7k posts, 66%), United Kingdom (466 posts, 8.4%), Canada (305 posts, 5.5%), suggesting a North America focus. Looking at United States specifically, the split is Ellis Brooklyn at 3.7k posts (66%), NOYZ at 1.6k posts (67.6%), Snif at 1.1k posts (78.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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