ISOCLEAN Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.1k pieces of influencer content sponsored by ISOCLEAN over the last 12 months.

This report breaks down where & how ISOCLEAN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with ISOCLEAN, see here: ISOCLEAN influencers.

Influencer activity throughout the year

ISOCLEAN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

ISOCLEAN's influencer activity appears to have tapered over the year, from 632 posts in January down to 379 in December. March was the busiest month at 831 posts, 66% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ISOCLEAN's sponsored influencer collaborations break down by social platform:

• TikTok: 6.1k posts (100%)

TikTok influencer marketing is a clear focus for ISOCLEAN.

Here are 1 examples of ISOCLEAN's recent sponsored collaborations (one each for TikTok).

elliepurvis x ISOCLEAN

elliepurvis

@elliepurvis

27 Nov, 25

1.3M

3.3k

[...] much my towels was doing me dirty 👀😭 @ISOCLEAN #skincare #facetowels #blackfriday [...]

Influencer bio

📍manchester ✨ all things girly ✨ 💌 carys@thecollectiveagency.ie

Collaboration metrics

Post views1.3M

Post EMV $26.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 56.6% of partnerships featuring creators averaging <1K views, ISOCLEAN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (266.0k avg views/post):

lucysleight2 x ISOCLEAN

lucysleight2

@lucysleight2

28 Sep, 25

341.5k

28.5k

[...] that just make sense as a dwarf ✨ @ISOCLEAN #fyp #foryou #dwarfismawareness

Influencer bio

alter my clothes & get ready with me sunday reset obsessed 🫧 clayton@claytscreative.com

Collaboration metrics

Post views341.5k

Post EMV $8.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

jesspaigexoxo x ISOCLEAN

jesspaigexoxo

@jesspaigexoxo

07 Dec, 25

53.1k

962

@ISOCLEAN Therma glow for the most unreal plump [...]

Influencer bio

PR|collabs -jesspaigexoxo@outlook.com UK/23

Collaboration metrics

Post views53.1k

Post EMV $1.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ISOCLEAN's repeat partnerships

valerie_mua x ISOCLEAN

valerie_mua

@valerie_mua

18 Aug, 25

2.9k

14

[...] and sponges was a nightmare. @ISOCLEAN #isoclean #makeupbrushcleaner [...]

valerie_mua

@valerie_mua

26 Nov, 25

1.4k

7

This @ISOCLEAN hypochlorous spray does so [...]

valerie_mua

@valerie_mua

14 Sep, 25

1.2k

15

@ISOCLEAN brush cleaners make cleaning [...]

rach_lang98 x ISOCLEAN

rach_lang98

@rach_lang98

30 Nov, 25

9.6k

58

[...] Easiest Face Cleaner! 🫶🏽 @ISOCLEAN #isocleanhypochlorousspray [...]

rach_lang98

@rach_lang98

19 Dec, 25

6.4k

20

@ISOCLEAN DO IT BEST 🤍 [...]

rach_lang98

@rach_lang98

29 Mar, 26

1.1k

14

The Magic of @ISOCLEAN ✨ #brushcleaner #isoskin

court.steer x ISOCLEAN

court.steer

@court.steer

05 Feb, 26

11.2k

78

[...] to my day 🧖‍♀️✨🤍 @ISOCLEAN #isoclean #dealdrops [...]

court.steer

@court.steer

16 Oct, 25

5.2k

30

[...] even better when it’s @ISOCLEAN 😍✨ All those amazing [...]

court.steer

@court.steer

03 Sep, 25

2.5k

34

[...] why not grab yours now 👀✨💦 @ISOCLEAN Psssst.. they’re on sale! [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

ISOCLEAN's influencer activity vs. related brands

ISOCLEAN competes in makeup tool hygiene and routines, aligning closely with Beautyblender and BK Beauty, which sit in makeup tools/brushes used daily by creators. Their audiences overlap heavily among beauty enthusiasts and professional artists.

Total influencer content

ISOCLEAN leads with 6.1k sponsored posts, significantly outpacing BK Beauty (3.1k posts) and Beautyblender (1.4k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. ISOCLEAN has several times more total posts than Beautyblender and BK Beauty.

By social platform

ISOCLEAN leads on TikTok, while Beautyblender has the most activity on Instagram and BK Beauty has the most activity on YouTube. The gap is most notable on TikTok, with ISOCLEAN at 6.1k, BK Beauty at 2.8k, Beautyblender at 1k posts. ISOCLEAN's activity is particularly concentrated on TikTok. ISOCLEAN’s posts are concentrated on TikTok, while Beautyblender and BK Beauty show activity across Instagram, TikTok, and YouTube.