ISOCLEAN Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.9k pieces of influencer content sponsored by ISOCLEAN over the last 12 months.
This report breaks down where & how ISOCLEAN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ISOCLEAN, see here: ISOCLEAN influencers.
Influencer activity throughout the year
ISOCLEAN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ISOCLEAN's influencer activity by month
Number of sponsored posts
ISOCLEAN's influencer activity appears to have tapered over the year, from 632 posts in January down to 379 in December. March was the busiest month at 832 posts, 69% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ISOCLEAN's sponsored influencer collaborations break down by social platform:
- TikTok: 5.9k posts (100%)
ISOCLEAN's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for ISOCLEAN.
Here are 1 examples of ISOCLEAN's recent sponsored collaborations (one each for TikTok).
megsbeautyedit x ISOCLEAN
![TikTok post by @megsbeautyedit for ISOCLEAN. Caption reads: [...] look better after I use this!!🥹 @ISOCLEAN....](https://images.od.modash.io/2b95f724594ba7499f1cca7de5c0adffe61bacbd)
Influencer bio
🧸 🎀 🌸 🍰 UK-based UGC Creator ✉️ megsbeautyedit@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers ISOCLEAN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ISOCLEAN's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.5% of partnerships featuring creators averaging <1K views, ISOCLEAN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (285.9k avg views/post):
lucysleight2 x ISOCLEAN
![TikTok post by @lucysleight2 for ISOCLEAN. Caption reads: [...] that just make sense as a dwarf ✨ @ISOCLEAN....](https://images.od.modash.io/a628172ef8804b0c51a1c2d6b575b2fa2b072a19)
Influencer bio
alter my clothes & get ready with me sunday reset obsessed 🫧 clayton@claytscreative.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
jesspaigexoxo x ISOCLEAN
Influencer bio
PR|collabs -jesspaigexoxo@outlook.com 💕🌸🎀🩷👙🌷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ISOCLEAN's repeat partnerships
Out of 2.5k unique influencers in our dataset, 299 of them (12%) posted content for ISOCLEAN in 3 or more separate calendar months. The most consistent partner is @rach_lang98, who has collaborated across 9 months with 15 total posts.
Here are 3 examples of ISOCLEAN's repeat influencer partnerships, with links to the sponsored content.
rach_lang98 x ISOCLEAN
![TikTok post by @rach_lang98 for ISOCLEAN. Caption reads: [...] Easiest Face Cleaner! 🫶🏽 @ISOCLEAN....](https://images.od.modash.io/d8a46d8f3c5bee6454a863281cc7662b2ed93d9e)
![TikTok post by @rach_lang98 for ISOCLEAN. Caption reads: @ISOCLEAN DO IT BEST 🤍 [...].](https://images.od.modash.io/80a638ccd73a56fa73816971513efdd42fab279f)
valerie_mua x ISOCLEAN
![TikTok post by @valerie_mua for ISOCLEAN. Caption reads: [...] and sponges was a nightmare. @ISOCLEAN....](https://images.od.modash.io/63c88ec745aa7594b3f9cc6af440746638ad100f)
![TikTok post by @valerie_mua for ISOCLEAN. Caption reads: This @ISOCLEAN hypochlorous spray does so [...].](https://images.od.modash.io/0a97fe58f8e925d79e3c609fa0e4e32b2839e1f2)
![TikTok post by @valerie_mua for ISOCLEAN. Caption reads: @ISOCLEAN brush cleaners make cleaning [...].](https://images.od.modash.io/64923a68d5ed5ce6932f855255e250a8d72b4b89)
court.steer x ISOCLEAN
![TikTok post by @court.steer for ISOCLEAN. Caption reads: [...] to my day 🧖♀️✨🤍 @ISOCLEAN #isoclean....](https://images.od.modash.io/d827aabfcd04f4055affb267b7626ebc7d840477)
![TikTok post by @court.steer for ISOCLEAN. Caption reads: [...] even better when it’s @ISOCLEAN 😍✨ All....](https://images.od.modash.io/b85f478f447423c5ce2a9da0a49d0b2018f95e27)
![TikTok post by @court.steer for ISOCLEAN. Caption reads: [...] why not grab yours now 👀✨💦 @ISOCLEAN....](https://images.od.modash.io/67a96c0c0ac690af5d20ff85203055183223040d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
ISOCLEAN's influencer activity vs. related brands
ISOCLEAN’s core offering sits in beauty tools and hygiene (brush cleaners and accessories), making Color Wow Hair a close analogue as a performance-led care/tool-adjacent brand. MADE BY MITCHELL is a UK beauty brand with a similar DTC, influencer-heavy go-to-market and overlapping audience, making it a realistic competitive benchmark.
Total influencer content
ISOCLEAN vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Color Wow Hair leads with 19.5k sponsored posts, significantly outpacing MADE BY MITCHELL (14.8k posts) and ISOCLEAN (5.9k posts). Across all three brands, the average volume is 13.4k posts, indicating mature, scaled influencer programs. Color Wow Hair and MADE BY MITCHELL each have more than double ISOCLEAN’s total posts.
By social platform
ISOCLEAN vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, MADE BY MITCHELL leads on Instagram and Color Wow Hair leads on TikTok and YouTube. The gap is most notable on TikTok, with Color Wow Hair at 19.5k, MADE BY MITCHELL at 13.4k, ISOCLEAN at 5.9k posts. ISOCLEAN's activity is particularly concentrated on TikTok. TikTok accounts for nearly all posts, while Instagram and YouTube have little to none across the brands.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Color Wow Hair's Influencer Marketing Strategy
- MADE BY MITCHELL's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
- Beginning Boutique's Influencer Marketing Strategy
- Brooklinen's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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