ISOCLEAN Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by ISOCLEAN over the last 12 months.
This report breaks down where & how ISOCLEAN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ISOCLEAN, see here: ISOCLEAN influencers.
Influencer activity throughout the year
ISOCLEAN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ISOCLEAN's influencer activity by month
Number of sponsored posts
ISOCLEAN's influencer activity appears to have tapered over the year, from 631 posts in January down to 379 in December. March was the busiest month at 808 posts, 82% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ISOCLEAN's sponsored influencer collaborations break down by social platform:
- TikTok: 5.3k posts (100%)
ISOCLEAN's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for ISOCLEAN.
Here are 1 examples of ISOCLEAN's recent sponsored collaborations (one each for TikTok).
elliepurvis x ISOCLEAN
![TikTok post by @elliepurvis for ISOCLEAN. Caption reads: [...] much my towels was doing me dirty 👀😭....](https://images.od.modash.io/1481d752e4edc87a67fa30b1dc134a99bd011c69)
Influencer bio
📍manchester ✨ all things pretty ✨ 💌 carys@thecollectiveagency.ie
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.6%
- Carousels: 0.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers ISOCLEAN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ISOCLEAN's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.5% of partnerships featuring creators averaging <1K views, ISOCLEAN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (600.8k avg views/post):
skincarewithangela_ x ISOCLEAN
![TikTok post by @skincarewithangela_ for ISOCLEAN. Caption reads: [...] makeup look? Yes, it is possible 🧡....](https://images.od.modash.io/9cdf031dc0830e24d4b53e64f7d05685f08c0454)
Influencer bio
west mids girly🤍 🙌🏼Obsessed with makeup 🙌🏼 PR/Collab- charliecollabs.pr@gmail.com Youtube - charliedarbyyatesxo
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (3.5k avg views/post):
charliedarbyyatesxo x ISOCLEAN
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ISOCLEAN's repeat partnerships
Out of 2.3k unique influencers in our dataset, 263 of them (11%) posted content for ISOCLEAN in 3 or more separate calendar months. The most consistent partner is @lucysleight2, who has collaborated across 9 months with 24 total posts.
Here are 3 examples of ISOCLEAN's repeat influencer partnerships, with links to the sponsored content.
lucysleight2 x ISOCLEAN
![TikTok post by @lucysleight2 for ISOCLEAN. Caption reads: [...] just make sense as a dwarf ✨ @ISOCLEAN #fyp....](https://images.od.modash.io/a628172ef8804b0c51a1c2d6b575b2fa2b072a19)
![TikTok post by @lucysleight2 for ISOCLEAN. Caption reads: [...] makeup brushes!! Bubbles 🫧 @ISOCLEAN #fyp....](https://images.od.modash.io/a75706a5e2da6afae7621e35dfbb98d0bc115477)
![TikTok post by @lucysleight2 for ISOCLEAN. Caption reads: [...] to my skincare routine 🫧 @ISOCLEAN....](https://images.od.modash.io/ed1b2726fd2f4b8243a9fb0d9cf83c230b65756a)
andreabackme x ISOCLEAN
![TikTok post by @andreabackme for ISOCLEAN. Caption reads: [...] Highly recommend 🤩 @ISOCLEAN #spray....](https://images.od.modash.io/7cb7208f37241c9b9e70f452fa1969ae549a3ac4)
![TikTok post by @andreabackme for ISOCLEAN. Caption reads: [...] including sensitive skin 🥰 @ISOCLEAN....](https://images.od.modash.io/b024d994e3d935a3c76e2ecf83b6b26cdd14bf72)
![TikTok post by @andreabackme for ISOCLEAN. Caption reads: [...] for on the go and top ups 🤩 @ISOCLEAN #spf....](https://images.od.modash.io/a22185938534982c4443019873bce9492308837d)
valerie_mua x ISOCLEAN
![TikTok post by @valerie_mua for ISOCLEAN. Caption reads: [...] and sponges was a nightmare. @ISOCLEAN....](https://images.od.modash.io/63c88ec745aa7594b3f9cc6af440746638ad100f)
![TikTok post by @valerie_mua for ISOCLEAN. Caption reads: This @ISOCLEAN hypochlorous spray does so [...].](https://images.od.modash.io/0a97fe58f8e925d79e3c609fa0e4e32b2839e1f2)
![TikTok post by @valerie_mua for ISOCLEAN. Caption reads: @ISOCLEAN brush cleaners make cleaning [...].](https://images.od.modash.io/64923a68d5ed5ce6932f855255e250a8d72b4b89)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
ISOCLEAN's influencer activity vs. related brands
ISOCLEAN sits in the beauty tools/maintenance ecosystem, and Beautyblender and BK Beauty are strong competitor benchmarks because they also win through makeup-artist credibility, tutorials, and tool-focused education.
Total influencer content
ISOCLEAN vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ISOCLEAN leads with 5.3k sponsored posts, significantly outpacing BK Beauty (3k posts) and Beautyblender (1.3k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. ISOCLEAN has more total posts than Beautyblender and BK Beauty combined.
By social platform
ISOCLEAN vs. related brands influencer activity (by social platform)
Sponsored posts by platform
ISOCLEAN leads on TikTok, while Beautyblender has the most activity on Instagram and BK Beauty has the most activity on YouTube. The gap is most notable on TikTok, with ISOCLEAN at 5.3k, BK Beauty at 2.4k, Beautyblender at 929 posts. ISOCLEAN's activity is particularly concentrated on TikTok. ISOCLEAN’s posts are concentrated on TikTok, with no posts shown on Instagram or YouTube.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beautyblender's Influencer Marketing Strategy
- BK Beauty's Influencer Marketing Strategy
- Living Proof's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
- Nadine Merabi's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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