ISOCLEAN Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.4k pieces of influencer content sponsored by ISOCLEAN over the last 12 months.

This report breaks down where & how ISOCLEAN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with ISOCLEAN, see here: ISOCLEAN influencers.

Influencer activity throughout the year

ISOCLEAN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

ISOCLEAN's sponsored post volume peaks in January with 598 posts, 73% higher than the monthly average of 345. March recorded the lowest activity at 96 posts, 72% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ISOCLEAN's sponsored influencer collaborations break down by social platform:

• TikTok: 4.4k posts (100%)

TikTok influencer marketing is a clear focus for ISOCLEAN.

Here are 1 examples of ISOCLEAN's recent sponsored collaborations (one each for TikTok).

elliepurvis x ISOCLEAN

elliepurvis

@elliepurvis

27 Nov, 25

1.3M

3.3k

[...] much my towels was doing me dirty 👀😭 @ISOCLEAN #skincare #facetowels #blackfriday [...]

Influencer bio

📍manchester beauty • lifestyle 💌 elliexpurvis@gmail.com

Collaboration metrics

Post views1.3M

Post EMV $26.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 49.9% of partnerships featuring creators averaging <1K views, ISOCLEAN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (550.8k avg views/post):

skincarewithangela_ x ISOCLEAN

skincarewithangela_

@skincarewithangela_

01 Jul, 25

1.6k

21

[...] makeup look? Yes, it is possible 🧡 @ISOCLEAN HALO SPF50 - feels very lightweight, [...]

Influencer bio

skincare, makeup & haircare 💕 📧 anxhelaleshi5@gmail.com 📍UK IG (50k+)

Collaboration metrics

Post views1.6k

Post EMV $34

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (6.2k avg views/post):

lysha_lou x ISOCLEAN

lysha_lou

@lysha_lou

30 Jun, 25

615

8

[...] for money aswell!!!! @Georgia Coggings @ISOCLEAN #isoclean #tiktokshop

Influencer bio

(*𝘓𝘦𝘦 - 𝘚𝘩𝘢 - 𝘓𝘰𝘶*) Enquires: lyshaloubeauty@gmail.com

Collaboration metrics

Post views615

Post EMV $13

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ISOCLEAN's repeat partnerships

valerie_mua x ISOCLEAN

valerie_mua

@valerie_mua

18 Aug, 25

2.9k

14

[...] and sponges was a nightmare. @ISOCLEAN #isoclean #makeupbrushcleaner [...]

valerie_mua

@valerie_mua

26 Nov, 25

1.4k

7

This @ISOCLEAN hypochlorous spray does so [...]

valerie_mua

@valerie_mua

14 Sep, 25

1.2k

15

@ISOCLEAN brush cleaners make cleaning [...]

lucysleight2 x ISOCLEAN

lucysleight2

@lucysleight2

28 Sep, 25

341.5k

28.5k

[...] just make sense as a dwarf ✨ @ISOCLEAN #fyp #foryou [...]

lucysleight2

@lucysleight2

31 May, 25

55k

4k

[...] makeup brushes!! Bubbles 🫧 @ISOCLEAN #fyp #foryou

lucysleight2

@lucysleight2

26 Dec, 25

55.2k

625

[...] to my skincare routine 🫧 @ISOCLEAN #skincare

makeupbykaty_angelidi x ISOCLEAN

makeupbykaty_angelidi

@makeupbykaty_angelidi

30 Jan, 26

33k

203

[...] to get your brushes clean. @ISOCLEAN sale is on! #makeupbykaty [...]

makeupbykaty_angelidi

@makeupbykaty_angelidi

11 Nov, 25

23.9k

113

@ISOCLEAN are having a big Black Friday [...]

makeupbykaty_angelidi

@makeupbykaty_angelidi

10 Apr, 25

8k

120

[...] for me to clean my brushes @ISOCLEAN #isoclean #makeupbykaty [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

ISOCLEAN's influencer activity vs. related brands

ISOCLEAN focuses on cosmetic brush/tool cleaning, a niche driven by makeup artist credibility and hygiene education. Beautyblender and BK Beauty are strong adjacent benchmarks because they compete for makeup-tool users and are heavily featured in creator kit routines.

Total influencer content

ISOCLEAN leads with 4.4k sponsored posts, significantly outpacing BK Beauty (1.2k posts) and Beautyblender (358 posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments. ISOCLEAN has multiple times more total posts than Beautyblender and BK Beauty.

By social platform

ISOCLEAN leads on TikTok, while Beautyblender has the most activity on Instagram and BK Beauty has the most activity on YouTube. The gap is most notable on TikTok, with ISOCLEAN at 4.4k, BK Beauty at 1.1k, Beautyblender at 309 posts. ISOCLEAN's activity is particularly concentrated on TikTok. ISOCLEAN has multiple times more posts on TikTok than Beautyblender and BK Beauty, while Beautyblender and BK Beauty have Instagram and YouTube posts but ISOCLEAN does not.