NAKED SUNDAYS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.4k pieces of influencer content sponsored by NAKED SUNDAYS over the last 12 months.

This report breaks down where & how NAKED SUNDAYS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with NAKED SUNDAYS, see here: NAKED SUNDAYS influencers.

Influencer activity throughout the year

NAKED SUNDAYS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

NAKED SUNDAYS's sponsored post volume appears to trend upward over the 12-month period, rising from 125 posts in January to 268 in December. The peak month, June, reached 1.2k posts, 160% higher than the monthly average of 448.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NAKED SUNDAYS's sponsored influencer collaborations break down by social platform:

• TikTok: 4.5k posts (83.7%)
• Instagram: 845 posts (15.7%)
• YouTube: 29 posts (0.5%)

TikTok influencer marketing is a clear focus for NAKED SUNDAYS.

Here are 3 examples of NAKED SUNDAYS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

herosheemaz x NAKED SUNDAYS

herosheemaz

@herosheemaz

07 Jun, 25

2.7M

165.6k

سیکل زندگی… Products used: Primer by @tatcha Tinted SPF by @naked_sundays Bronzer by @westmanatelier Liquid blush and highlighter by @colourpopcosmetics Brow tint by @maybelline Brow gel by @kosas Concealer by @purcosmetics Setting powder by @lauramercier Eyeshadow by @morphebrushes Mascara by @toofaced Blush by @narsissist Lipstick by @onesize #cppartner

Influencer bio

📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com

Collaboration metrics

Post views2.7M

Post EMV $98.3k

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daus_mendoza x NAKED SUNDAYS

daus_mendoza

@daus_mendoza

12 Apr, 26

700.2k

61.9k

[...] forget your SPF perfect over makeup @Naked Sundays #nakedsundayspartner

Influencer bio

Business📧| daus@mcavemedia.com My podcast @AfterParty Founder, Head of Design & Creative Director of @dausdbydaus

Collaboration metrics

Post views700.2k

Post EMV $17.1k

More influencer data

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TheresaisDead x NAKED SUNDAYS

TheresaisDead

@TheresaisDead

30 Mar, 26

11.1k

1.1k

[...] Ceramide Skin Barrier Moisturizer | Naked Sundays CabanaGlow Glow Drops SPF 50 [...]

Influencer bio

My name is Theresa, and I am very much alive. Deep down, I am a 14-year-old Goth girl who loves sparkles. Join me on an adventure of self-discovery. Just kidding, I am playing with makeup, eating food, and cursing a lot. It's not that serious. Business Email: Contact@tablerockmanagement.com PR: Theresa.is.Dead@gmail.com 📬 Theresa is Dead 109 Ambersweet Way Suite: 818 Davenport, FL 33897

Collaboration metrics

Post views11.1k

Post EMV $447

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.7% of partnerships featuring creators averaging <1K views, NAKED SUNDAYS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (184.6k avg views/post):

monica.raviii x NAKED SUNDAYS

monica.raviii

@monica.raviii

25 Jun, 25

80.5k

4.4k

[...] drops, concealer, blush, powder! @Naked Sundays has become one of my faves check it [...]

Influencer bio

📍 LA 🇺🇸🇮🇳 🤎 Helping you understand beauty for brown & olive skin 🫒 (without the B.S.) 🧚🏽‍♀️ 📩 info@glowbymonica.com ⬇️ Shades & Product Favs

Collaboration metrics

Post views80.5k

Post EMV $1.8k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

carejohnston x NAKED SUNDAYS

carejohnston

@carejohnston

07 Jan, 26

12.4k

276

[...] @RevitaLashCosmetics @Naked Sundays @SACHEU Beauty US @Supergoop @Vuori [...]

Influencer bio

Aesthetic & Wellness Pro | Laser Trainer | Skin Lover | Content Creator Care@myskin.care

Collaboration metrics

Post views12.4k

Post EMV $262

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

NAKED SUNDAYS's repeat partnerships

sydney_wellnessjourney x NAKED SUNDAYS

sydney_wellnessjourney

@sydney_wellnessjourney

13 May, 25

454

8

Wear the dang sunscreen @Naked Sundays #spf #sunscreen #tiktokshop [...]

sydney_wellnessjourney

@sydney_wellnessjourney

04 Jan, 26

388

17

@Naked Sundays mineral based spf 50 [...]

sydney_wellnessjourney

@sydney_wellnessjourney

05 Jul, 25

388

5

@Naked Sundays #dealsforyoudays

abbyr4848 x NAKED SUNDAYS

abbyr4848

@abbyr4848

11 Oct, 25

961

12

[...] link in my shop in my bio @Naked Sundays @Peach Slices @Catrice [...]

abbyr4848

@abbyr4848

21 Sep, 25

841

7

[...] #fyp #bengals #spfmakeup @Naked Sundays @COSRX Official @DIBSBEAUTY [...]

abbyr4848

@abbyr4848

11 May, 25

755

3

[...] #spf30 #cielecosmetics #nakedsundays #vacation #sunscreen [...]

marili64m x NAKED SUNDAYS

marili64m

@marili64m

02 Aug, 25

436

14

[...] 👍🏼☀️ @Beauty of Joseon @Naked Sundays @Kirby kosmetics @SARAH [...]

marili64m

@marili64m

15 Oct, 25

317

2

Naked sundays Glow+go lip oil @Naked [...]

marili64m

@marili64m

20 Oct, 25

244

8

Naked sundays Glow + Go lip oil @Naked [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (11%)
• Australia (9.7%)
• Brazil (5.7%)

Here is another example of NAKED SUNDAYS collaborating with an influencer in United States.

officialjulissab x NAKED SUNDAYS

officialjulissab

@officialjulissab

12 Jun, 25

873.5k

7.7k

[...] their goodies! #SPFMakeup #SPF50Glow #NakedSundaysPartner

NAKED SUNDAYS's influencer activity vs. related brands

NAKED SUNDAYS competes with Supergoop and Sun Bum in SPF products marketed through beach-to-dailywear routines and sun-safe education. These brands target similar skincare consumers and rely on influencers for application demos and product layering tips.

Total influencer content

Supergoop leads with 6.6k sponsored posts, notably outpacing NAKED SUNDAYS (5.4k posts) and Sun Bum (937 posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Supergoop at 1.4k, NAKED SUNDAYS at 845, Sun Bum at 617 posts. NAKED SUNDAYS's activity is particularly concentrated on TikTok.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (3.5k posts, 54.1%), India (354 posts, 5.4%), while NAKED SUNDAYS has the highest estimated sponsored-post volume in United Kingdom (591 posts, 11%), Australia (521 posts, 9.7%). Looking at United States specifically, the split is Supergoop at 3.5k posts (54.1%), NAKED SUNDAYS at 2.9k posts (54.7%), Sun Bum at 636 posts (67.9%). NAKED SUNDAYS's strength in United Kingdom may indicate a home-market focus, while Supergoop shows broader regional investment.