NAKED SUNDAYS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.8k pieces of influencer content sponsored by NAKED SUNDAYS over the last 12 months.

This report breaks down where & how NAKED SUNDAYS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with NAKED SUNDAYS, see here: NAKED SUNDAYS influencers.

Influencer activity throughout the year

NAKED SUNDAYS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

NAKED SUNDAYS's sponsored post volume appears to trend upward over the 12-month period, rising from 125 posts in January to 271 in December. The peak month, November, reached 600 posts, 93% higher than the monthly average of 311.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NAKED SUNDAYS's sponsored influencer collaborations break down by social platform:

• TikTok: 3.1k posts (81.6%)
• Instagram: 687 posts (17.9%)
• YouTube: 19 posts (0.5%)

TikTok influencer marketing is a clear focus for NAKED SUNDAYS.

Here are 3 examples of NAKED SUNDAYS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

maneesha.jonnalagadda x NAKED SUNDAYS

maneesha.jonnalagadda

@maneesha.jonnalagadda

14 Dec, 25

511.1k

5.3k

[...] from @naked_sundays @stackinfluence #nakedsundays #nakedsundaypartner [...]

Influencer bio

📍Seattle, WA🇺🇸 Amazon finds | Honest Reviews 👗Fashion 🧴Beauty finds 🥗Food 🤰New mom life Shop👇

Collaboration metrics

Post views511.1k

Post EMV $15.9k

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daus_mendoza x NAKED SUNDAYS

daus_mendoza

@daus_mendoza

12 Apr, 26

700.2k

61.9k

[...] forget your SPF perfect over makeup @Naked Sundays #nakedsundayspartner

Influencer bio

Business📧| dausmendoza9@gmail.com My podcast @AfterParty Founder, Head of Design & Creative Director of @dausdbydaus

Collaboration metrics

Post views700.2k

Post EMV $17.1k

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RuthCrilly x NAKED SUNDAYS

RuthCrilly

@RuthCrilly

16 Jul, 26

14.5k

604

[...] option by comparison Moisturiser/SPF Naked Sundays Cabana Clear Gel - absolutely [...]

Influencer bio

I'm Ruth Crilly: bestselling author, model and beauty influencer. I've been a Youtuber since 2010! I make videos about skincare and makeup and once a month I vlog an edit of my favourite things. My blog, A Model Recommends, has had over 50 million views since its launch 15 years ago. You can find A Model Recommends here: www.amodelrecommends.com In 2024 my first book, How Not To Be A Supermodel, became an instant Sunday Times bestseller and I now divide my time between writing and making video content for my social media channels. I'm a mum of two, I'm 44 and I juggle glamorous (and not so glamorous) work events and trips with family life in the countryside. I hope you love my videos - drop me a comment and say hello! You can follow me on: Instagram: @ruthcrilly and @casacrilly my interiors account.

Collaboration metrics

Post views14.5k

Post EMV $494

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 69.3% of partnerships featuring creators averaging <1K views, NAKED SUNDAYS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (69.7k avg views/post):

jacindabean x NAKED SUNDAYS

jacindabean

@jacindabean

30 Jun, 26

2.4k

68

[...] all in one. Meet Cabana Milk from @Naked Sundays #NakedSundaysPartner A dream by [...]

Influencer bio

LA | makeup, fits, hair, and home ⭐️ social: jacinda@shalla.nyc modeling: ross@omodelsagency.com @O Models Agency

Collaboration metrics

Post views2.4k

Post EMV $51

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And here is another example with a smaller creator on TikTok (3.4k avg views/post):

marisakay1 x NAKED SUNDAYS

marisakay1

@marisakay1

06 Apr, 26

352

4

This bronzing lotion from @Naked Sundays is my favorite 😍🙌🏼 it also has spf [...]

Influencer bio

Home life, mom life & chaos with an iced coffee in hand 😎♥️ 📧 laymanmarisa72@gmail.com My new mini E cookbook is here! Budget friendly dinners!⬇️

Collaboration metrics

Post views352

Post EMV $7

More influencer data

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NAKED SUNDAYS's repeat partnerships

kierrasantana97 x NAKED SUNDAYS

kierrasantana97

@kierrasantana97

17 May, 26

619

13

[...] @MakeUpForEverUSA @Naked Sundays @L’Oréal Professionnel [...]

kierrasantana97

@kierrasantana97

15 Apr, 26

465

10

[...] @loréal paris usa @Naked Sundays @Rare Beauty @Benefit [...]

kierrasantana97

@kierrasantana97

25 Feb, 26

427

8

[...] @e.l.f. Cosmetics @DRMTLGY @Naked Sundays @tarte cosmetics @NYX [...]

minnieisaac_ x NAKED SUNDAYS

minnieisaac_

@minnieisaac_

27 Jun, 26

4.9k

126

All this to look like a McDonald’s hot cake on webcam 😤 always need to remind myself to contour wayyy more if going on camera or try hooking up a better camera soon :) Products used; @holmebeauty peach colour corrector, Julia concealer, Gemma blush, Amelia lip lock @naked_sundays beauty screen 1.5N @byterryofficial pressed HA powder @patricktabeauty bronzer in she’s statuesque @rarebeauty @benefitanz brows @meccamax powder blush Will edit with shade names soon xx Part PR xx

minnieisaac_

@minnieisaac_

19 Mar, 26

4k

120

Still using a pea sized amount of primer? I sure was! And I think that works often 🤔 other times, if you’re feeling your primer is “meh”, try using a more generous amount I think the strict rule came from 1) MUAs not liking primer and preferring to rely on skin prep and skincare (fair!) and also 2) The primer textures that were popular at the beginning were very siliconey textures that spread very far and sit on the skin really well (think benefit Porefessional) - these also tend to ball up on themselves if you use too much. So there’s a lot of logic behind the “rule” Maybe try using more? I found this helped a lot with this next gen of blurring primers like the one size blurring, it’s gorgeousssss when applied generously. Same with the Go-To primers, I love them, they work fine used sparingly but gosh do I have a great makeup day when I use a few pumps! This will all vary Ofcourse. Depends on your skin prep, how much makeup you layer up, and also your primer formula. It might be something worth trying if you’re not getting the whole primer thing 🤗 My favourites include: @gotoskincare Very Glowy @holmebeauty Base Primer (I use shade “Bling”) @onesize Base Blurr For the most part (esp if it’s day time!) I rely on my sunscreen to prime my skin. At the moment I use @naked_sundays BeautyBarrier SPF50 or CabanaClear SPF50! If you’re using sunscreen always apply per package directions and reapply every 2 hours. Use multiple forms of sun protection :) Part PR xx Feel welcome to follow for Part 6, or check out my previous episodes saved in my highlights xx

minnieisaac_

@minnieisaac_

01 Apr, 26

2.7k

[...] Pressed Hydra-Powder 8HA Naked Sundays SPF50 Glow + Go Lip Oil in [...]

arriiray x NAKED SUNDAYS

arriiray

@arriiray

14 Jul, 26

868

14

ABSOLUTELY STUNNING✨@Naked Sundays #mineralsunscreen #spf50 [...]

arriiray

@arriiray

14 May, 26

560

8

What a ✨GLOW✨this gives! @Naked Sundays #glowyskin #spf50 [...]

arriiray

@arriiray

10 Jun, 26

543

7

[...] spf but for the body ⛱️ @Naked Sundays #tintedsunscreen #spf50 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10%)
• Australia (6.7%)
• Canada (4.9%)

Here is another example of NAKED SUNDAYS collaborating with an influencer in United States.

_lilpeet x NAKED SUNDAYS

_lilpeet

@_lilpeet

08 Dec, 25

416.8k

2k

[...] skin @Clinique Moisture Surge 100H @Naked Sundays @Bubble Skincare #cliniquepartner [...]

NAKED SUNDAYS's influencer activity vs. related brands

NAKED SUNDAYS competes in sunscreen and SPF-first skincare; Supergoop and Sun Bum target similar sun-care shoppers and are leading references for influencer education around daily SPF and reapplication.

Total influencer content

Supergoop leads with 4.6k sponsored posts, notably outpacing NAKED SUNDAYS (3.8k posts) and Sun Bum (906 posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs. NAKED SUNDAYS and Supergoop have several thousand total posts each, while Sun Bum has under one thousand.

By social platform

NAKED SUNDAYS leads on Instagram, while Supergoop has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Supergoop at 3.9k, NAKED SUNDAYS at 3.1k, Sun Bum at 223 posts. NAKED SUNDAYS's activity is particularly concentrated on TikTok. On TikTok, NAKED SUNDAYS and Supergoop each have several thousand posts, while Sun Bum has a few hundred.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (2.9k posts, 62.8%), Canada (215 posts, 4.7%), suggesting a North America focus, while NAKED SUNDAYS has the highest estimated sponsored-post volume in United Kingdom (384 posts, 10%), Australia (257 posts, 6.7%), while Sun Bum leads in Brazil with 41 posts (4.5%). Looking at United States specifically, the split is Supergoop at 2.9k posts (62.8%), NAKED SUNDAYS at 2.2k posts (56.5%), Sun Bum at 602 posts (66.4%). NAKED SUNDAYS's strength in United Kingdom may indicate a home-market focus, while Supergoop shows broader regional investment.