NAKED SUNDAYS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.3k pieces of influencer content sponsored by NAKED SUNDAYS over the last 12 months.

This report breaks down where & how NAKED SUNDAYS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with NAKED SUNDAYS, see here: NAKED SUNDAYS influencers.

Influencer activity throughout the year

NAKED SUNDAYS's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

NAKED SUNDAYS's sponsored post volume appears to trend upward over the 12-month period, rising from 125 posts in January to 269 in December. The peak month, July, reached 924 posts, 160% higher than the monthly average of 356.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NAKED SUNDAYS's sponsored influencer collaborations break down by social platform:

• TikTok: 3.5k posts (81.1%)
• Instagram: 786 posts (18.4%)
• YouTube: 23 posts (0.5%)

TikTok influencer marketing is a clear focus for NAKED SUNDAYS.

Here are 3 examples of NAKED SUNDAYS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

maneesha.jonnalagadda x NAKED SUNDAYS

maneesha.jonnalagadda

@maneesha.jonnalagadda

14 Dec, 25

511.1k

5.3k

[...] from @naked_sundays @stackinfluence #nakedsundays #nakedsundaypartner [...]

Influencer bio

📍Seattle, WA🇺🇸 Daily vlogs | Honest Reviews 👗Fashion 🧴Beauty finds 🥗Food 🤰Pregnancy & new mom life Shop👇

Collaboration metrics

Post views511.1k

Post EMV $15.9k

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daus_mendoza x NAKED SUNDAYS

daus_mendoza

@daus_mendoza

12 Apr, 26

700.2k

61.9k

[...] forget your SPF perfect over makeup @Naked Sundays #nakedsundayspartner

Influencer bio

Business📧| daus@mcavemedia.com My podcast @AfterParty Founder, Head of Design & Creative Director of @dausdbydaus

Collaboration metrics

Post views700.2k

Post EMV $17.1k

More influencer data

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TheresaisDead x NAKED SUNDAYS

TheresaisDead

@TheresaisDead

30 Mar, 26

11.1k

1.1k

[...] Ceramide Skin Barrier Moisturizer | Naked Sundays CabanaGlow Glow Drops SPF 50 [...]

Influencer bio

My name is Theresa, and I am very much alive. Deep down, I am a 14-year-old Goth girl who loves sparkles. Join me on an adventure of self-discovery. Just kidding, I am playing with makeup, eating food, and cursing a lot. It's not that serious. Business Email: Contact@tablerockmanagement.com PR: Theresa.is.Dead@gmail.com 📬 Theresa is Dead 109 Ambersweet Way Suite: 818 Davenport, FL 33897

Collaboration metrics

Post views11.1k

Post EMV $447

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 68.7% of partnerships featuring creators averaging <1K views, NAKED SUNDAYS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (131.2k avg views/post):

skinwithhav x NAKED SUNDAYS

skinwithhav

@skinwithhav

30 Aug, 25

1.7k

173

The SPF of my dreams ☁️ @Naked Sundays AD #esthetician #spf #lightweightspf [...]

Influencer bio

skincare obsessed mama🍼🩰 💌skinwithhav@dulcedo.com

Collaboration metrics

Post views1.7k

Post EMV $43

More influencer data

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And here is another example with a smaller creator on TikTok (3.4k avg views/post):

marisakay1 x NAKED SUNDAYS

marisakay1

@marisakay1

06 Apr, 26

352

4

This bronzing lotion from @Naked Sundays is my favorite 😍🙌🏼 it also has spf [...]

Influencer bio

Home life, mom life & chaos with an iced coffee in hand 😎♥️ 📧 laymanmarisa72@gmail.com My new mini E cookbook is here! Budget friendly dinners!⬇️

Collaboration metrics

Post views352

Post EMV $7

More influencer data

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NAKED SUNDAYS's repeat partnerships

kierrasantana97 x NAKED SUNDAYS

kierrasantana97

@kierrasantana97

17 May, 26

619

13

[...] @MakeUpForEverUSA @Naked Sundays @L’Oréal Professionnel [...]

kierrasantana97

@kierrasantana97

15 Apr, 26

465

10

[...] @loréal paris usa @Naked Sundays @Rare Beauty @Benefit [...]

kierrasantana97

@kierrasantana97

25 Feb, 26

427

8

[...] @e.l.f. Cosmetics @DRMTLGY @Naked Sundays @tarte cosmetics @NYX [...]

sydney_wellnessjourney x NAKED SUNDAYS

sydney_wellnessjourney

@sydney_wellnessjourney

04 Jan, 26

388

17

@Naked Sundays mineral based spf 50 [...]

sydney_wellnessjourney

@sydney_wellnessjourney

05 Jul, 25

388

5

@Naked Sundays #dealsforyoudays

sydney_wellnessjourney

@sydney_wellnessjourney

05 Sep, 25

380

1

@Naked Sundays #spf #mineralsunscreen

minnieisaac_ x NAKED SUNDAYS

minnieisaac_

@minnieisaac_

19 Mar, 26

4k

120

Still using a pea sized amount of primer? I sure was! And I think that works often 🤔 other times, if you’re feeling your primer is “meh”, try using a more generous amount I think the strict rule came from 1) MUAs not liking primer and preferring to rely on skin prep and skincare (fair!) and also 2) The primer textures that were popular at the beginning were very siliconey textures that spread very far and sit on the skin really well (think benefit Porefessional) - these also tend to ball up on themselves if you use too much. So there’s a lot of logic behind the “rule” Maybe try using more? I found this helped a lot with this next gen of blurring primers like the one size blurring, it’s gorgeousssss when applied generously. Same with the Go-To primers, I love them, they work fine used sparingly but gosh do I have a great makeup day when I use a few pumps! This will all vary Ofcourse. Depends on your skin prep, how much makeup you layer up, and also your primer formula. It might be something worth trying if you’re not getting the whole primer thing 🤗 My favourites include: @gotoskincare Very Glowy @holmebeauty Base Primer (I use shade “Bling”) @onesize Base Blurr For the most part (esp if it’s day time!) I rely on my sunscreen to prime my skin. At the moment I use @naked_sundays BeautyBarrier SPF50 or CabanaClear SPF50! If you’re using sunscreen always apply per package directions and reapply every 2 hours. Use multiple forms of sun protection :) Part PR xx Feel welcome to follow for Part 6, or check out my previous episodes saved in my highlights xx

minnieisaac_

@minnieisaac_

01 Apr, 26

2.7k

[...] Pressed Hydra-Powder 8HA Naked Sundays SPF50 Glow + Go Lip Oil in [...]

minnieisaac_

@minnieisaac_

19 May, 26

159

Do you use a dedicated primer, or rely on your skin prep for makeup wear? 👉 For me it depends on the day / situation, but these are some of my go-to products Part PR *always use sunscreen as directed and use multiple forms of sun protection

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.8%)
• Australia (8.6%)
• Canada (5.9%)

Here is another example of NAKED SUNDAYS collaborating with an influencer in United States.

_lilpeet x NAKED SUNDAYS

_lilpeet

@_lilpeet

08 Dec, 25

416.8k

2k

[...] skin @Clinique Moisture Surge 100H @Naked Sundays @Bubble Skincare #cliniquepartner [...]

NAKED SUNDAYS's influencer activity vs. related brands

NAKED SUNDAYS competes in sunscreen and sun care, where Supergoop and Sun Bum are major alternatives across daily SPF and beach-use routines. They’re strong benchmarks for influencer education on SPF, texture tests, and reapplication content.

Total influencer content

Supergoop leads with 6.1k sponsored posts, significantly outpacing NAKED SUNDAYS (4.3k posts) and Sun Bum (885 posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs. Supergoop has notably more total posts than NAKED SUNDAYS and Sun Bum.

By social platform

Among these brands, Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Supergoop at 4.5k, NAKED SUNDAYS at 3.5k, Sun Bum at 269 posts. NAKED SUNDAYS's activity is particularly concentrated on TikTok. On TikTok, Supergoop and NAKED SUNDAYS have far more posts than Sun Bum, and NAKED SUNDAYS has far more posts than Sun Bum on YouTube.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (3.5k posts, 58.1%), Brazil (330 posts, 5.4%), while NAKED SUNDAYS has the highest estimated sponsored-post volume in United Kingdom (462 posts, 10.8%), Australia (368 posts, 8.6%). Looking at United States specifically, the split is Supergoop at 3.5k posts (58.1%), NAKED SUNDAYS at 2.3k posts (54.5%), Sun Bum at 586 posts (66.2%). NAKED SUNDAYS's strength in United Kingdom may indicate a home-market focus, while Supergoop shows broader regional investment.