We analyzed 5.5k pieces of influencer content sponsored by NAKED SUNDAYS over the last 12 months.
This report breaks down where & how NAKED SUNDAYS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NAKED SUNDAYS, see here: NAKED SUNDAYS influencers.
NAKED SUNDAYS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
NAKED SUNDAYS's sponsored post volume peaks in June with 1.2k posts, 157% higher than the monthly average of 461. February recorded the lowest activity at 89 posts, 81% below average. This may indicate a spring and summer campaign focus.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NAKED SUNDAYS's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NAKED SUNDAYS.
Here are 3 examples of NAKED SUNDAYS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
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Influencer bio
TN l NYC 💌 : lilpeet@linkcreatormgmt.com
Collaboration metrics
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Influencer bio
✨ Beauty | Home | Self-Care | Thrifting | Romanticising Life ✨ Hi, I’m Laura—a British beauty & lifestyle creator passionate about elevating the everyday. On this channel, you’ll find beauty reviews, skincare favourites, K-beauty must-haves, home decor inspiration, thrifting finds, new build transformations, cleaning motivation, and cozy self-care rituals—all with a touch of romanticised living. Subscribe to join me in making everyday moments feel a little more beautiful. 🤍 📍 Follow me on Instagram, TikTok & Pinterest for more! ⬇️ 💌 Find my favourite beauty discounts & codes below! ✨
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers NAKED SUNDAYS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 72% of partnerships featuring creators averaging <1K views, NAKED SUNDAYS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
Influencer bio
HIII WELCOME 💆🏼♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.8k avg views/post):
Influencer bio
Wife l Mom l TX Beauty 🎀 Fashion 👗 Lifestyle 🛍️ creator@todovibes.media
Collaboration metrics
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Out of 3.3k unique influencers in our dataset, 155 of them (5%) posted content for NAKED SUNDAYS in 3 or more separate calendar months. The most consistent partner is @sydney_wellnessjourney, who has collaborated across 7 months with 12 total posts.
Here are 3 examples of NAKED SUNDAYS's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where NAKED SUNDAYS had the most influencer activity. 54.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of NAKED SUNDAYS collaborating with an influencer in United States.
Like Naked Sundays, both Supergoop and Bondi Sands are sun-care focused beauty brands that compete for the same SPF-first, beach-to-everyday audience. They’re strong benchmarks for comparing influencer seeding, seasonal launches, and UV-protection messaging.
Total sponsored posts tracked (last 12 months)
Supergoop leads with 6.8k sponsored posts, notably outpacing NAKED SUNDAYS (5.5k posts) and Bondisands (2k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Supergoop at 1.6k, NAKED SUNDAYS at 923, Bondisands at 774 posts. NAKED SUNDAYS's activity is particularly concentrated on TikTok.
Estimated sponsored posts in NAKED SUNDAYS's top markets
Supergoop has the highest estimated sponsored-post volume in United States (4k posts, 58.4%), Canada (314 posts, 4.6%), suggesting a North America focus, while NAKED SUNDAYS has the highest estimated sponsored-post volume in United Kingdom (643 posts, 11.6%), Australia (488 posts, 8.8%). Looking at United States specifically, the split is Supergoop at 4k posts (58.4%), NAKED SUNDAYS at 3k posts (54.2%), Bondisands at 694 posts (34.3%). NAKED SUNDAYS's strength in United Kingdom may indicate a home-market focus, while Supergoop shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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