NAKED SUNDAYS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by NAKED SUNDAYS over the last 12 months.
This report breaks down where & how NAKED SUNDAYS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NAKED SUNDAYS, see here: NAKED SUNDAYS influencers.
Influencer activity throughout the year
NAKED SUNDAYS's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
NAKED SUNDAYS's influencer activity by month
Number of sponsored posts
NAKED SUNDAYS's sponsored post volume peaks in June with 441 posts, 171% higher than the monthly average of 163. January recorded the lowest activity at 19 posts, 88% below average. This may indicate a spring and summer campaign focus.
NAKED SUNDAYS's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 6.7M, while January recorded the least at 8.7k. Across all tracked posts in the 12-month window, average views per post were 10.8k. Views appear to be largely volume-driven, tracking closely with post output across the year. Views appear strongest in late spring and early summer, with top-performing months concentrated from April to June. The top-performing tracked post, by @herosheemaz, generated 3.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NAKED SUNDAYS's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (83.3%)
- Instagram: 319 posts (16.3%)
- YouTube: 9 posts (0.5%)
NAKED SUNDAYS's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NAKED SUNDAYS.
Here are 3 examples of NAKED SUNDAYS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
herosheemaz x NAKED SUNDAYS
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
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linsmakeuplooks x NAKED SUNDAYS
![TikTok post by @linsmakeuplooks for NAKED SUNDAYS. Caption reads: [...] pads @Caudalie vinoperfect serum @Naked....](https://images.od.modash.io/5e363c2b6d9f4c451bf49ce3d6099d69ea1993b7)
Influencer bio
makeup is still fun here shelby.marra@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Laura_Ruth8 x NAKED SUNDAYS
![YouTube post by @Laura_Ruth8 for NAKED SUNDAYS. Caption reads: [...] - https://go.shopmy.us/p-7496653
- NAKED....](https://images.od.modash.io/070c990524a1937f4cf8eea62294926f2ea69a19)
Influencer bio
✨ Beauty | Home | Self-Care | Thrifting | Romanticising Life ✨ Hi, I’m Laura—a British beauty & lifestyle creator passionate about elevating the everyday. On this channel, you’ll find beauty reviews, skincare favourites, K-beauty must-haves, home decor inspiration, thrifting finds, new build transformations, cleaning motivation, and cozy self-care rituals—all with a touch of romanticised living. Subscribe to join me in making everyday moments feel a little more beautiful. 🤍 📍 Follow me on Instagram, TikTok & Pinterest for more! ⬇️ 💌 Find my favourite beauty discounts & codes below! ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers NAKED SUNDAYS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NAKED SUNDAYS's influencers average views (TikTok)
Based on each influencer's average views per post
With 84.4% of partnerships featuring creators averaging <1K views, NAKED SUNDAYS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
kayla.ryann x NAKED SUNDAYS
Influencer bio
HIII WELCOME 💆🏼♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.5k avg views/post):
andrealissette3 x NAKED SUNDAYS
Influencer bio
Beauty, Fashion, Lifestyle💪🏼🍒 📍Cali $DreaaLissette 💌andrealreyes@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NAKED SUNDAYS's repeat partnerships
Out of 1.4k unique influencers in our dataset, 38 of them (3%) posted content for NAKED SUNDAYS in 3 or more separate calendar months. The most consistent partner is @Laura_Ruth8, who has collaborated across 5 months with 9 total posts.
Here are 3 examples of NAKED SUNDAYS's repeat influencer partnerships, with links to the sponsored content.
Laura_Ruth8 x NAKED SUNDAYS
![YouTube post by @Laura_Ruth8 for NAKED SUNDAYS. Caption reads: [...] NAKED SUNDAYS* 🌞💜👙 Use code LAURA15 [...].](https://images.od.modash.io/305416f189a58165f847725f83e6a553b0e0d629)
![YouTube post by @Laura_Ruth8 for NAKED SUNDAYS. Caption reads: [...] NAKED SUNDAYS* 🌞💜👙 Use code LAURA15 [...].](https://images.od.modash.io/9445ec6cf56cd6a0507d65ce557de0f86f939d3b)
avonrosales x NAKED SUNDAYS
![TikTok post by @avonrosales for NAKED SUNDAYS. Caption reads: [...] pop that blush before work @Naked Sundays .](https://images.od.modash.io/877930be42d93e9e0e34f0e9a084d426316321bc)
![TikTok post by @avonrosales for NAKED SUNDAYS. Caption reads: [...] summer coz im obsessed ☀️ @Naked Sundays .](https://images.od.modash.io/2ad6458738103677cd5f3efe59aabfdb746d7f85)
nikyfrancoluna x NAKED SUNDAYS
![TikTok post by @nikyfrancoluna for NAKED SUNDAYS. Caption reads: [...] Plum, hyaluronic acid. Naked Sundays....](https://images.od.modash.io/7312d828c6e98fb5b4f259043a4cfeec462db33f)
![TikTok post by @nikyfrancoluna for NAKED SUNDAYS. Caption reads: [...] have beech essentials? Naked Sundays....](https://images.od.modash.io/09c3f47a9041f1b2534b64e645bc9416b6d21e0a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where NAKED SUNDAYS had the most influencer activity. 53% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.8%)
- Australia (9.1%)
- India (4.6%)
NAKED SUNDAYS's influencer activity by market
Here is another example of NAKED SUNDAYS collaborating with an influencer in United States.
theglowscout x NAKED SUNDAYS
![Instagram post by @theglowscout for NAKED SUNDAYS. Caption reads: [...] @naked_sundays @ultabeauty AD....](https://images.od.modash.io/ac032a27e7a17302e8cb463b8c083ae88076a715)
NAKED SUNDAYS's influencer activity vs. related brands
Naked Sundays competes most directly with Supergoop and Sun Bum in SPF and sun care, especially in social channels where texture, finish, and reapplication are demonstrated. These brands target similar consumers who want wearable, everyday protection.
Total influencer content
NAKED SUNDAYS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NAKED SUNDAYS leads with 2k sponsored posts, notably outpacing Supergoop (1.6k posts) and Sun Bum (144 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
NAKED SUNDAYS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
NAKED SUNDAYS leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with NAKED SUNDAYS at 1.6k, Supergoop at 1.3k, Sun Bum at 57 posts. NAKED SUNDAYS's activity is particularly concentrated on TikTok. NAKED SUNDAYS and Supergoop each have far more TikTok posts than Sun Bum.
By geographical market
NAKED SUNDAYS vs. related brands influencer activity (by country)
Estimated sponsored posts in NAKED SUNDAYS's top markets
NAKED SUNDAYS has the highest estimated sponsored-post volume in United States (1k posts, 53%), United Kingdom (231 posts, 11.8%), Australia (178 posts, 9.1%), while Supergoop leads in Thailand with 78 posts (4.9%). Looking at United States specifically, the split is NAKED SUNDAYS at 1k posts (53%), Supergoop at 905 posts (56.5%), Sun Bum at 96 posts (66.5%). NAKED SUNDAYS's strength in United States and United Kingdom may indicate a home-market focus, while Supergoop shows broader regional investment.
Read more influencer strategy breakdowns
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