Naked Wardrobe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.7k pieces of influencer content sponsored by Naked Wardrobe over the last 12 months.
This report breaks down where & how Naked Wardrobe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Naked Wardrobe, see here: Naked Wardrobe influencers.
Influencer activity throughout the year
Naked Wardrobe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Naked Wardrobe's influencer activity by month
Number of sponsored posts
Naked Wardrobe's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 413 posts (81% above the 228 monthly average), while May was the quietest at 75 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Naked Wardrobe's sponsored influencer collaborations break down by social platform:
- Instagram: 1.5k posts (55%)
- TikTok: 1.2k posts (44.7%)
- YouTube: 8 posts (0.3%)
Naked Wardrobe's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Naked Wardrobe.
Here are 2 examples of Naked Wardrobe's recent sponsored collaborations (one each for Instagram, TikTok).
indiadebeaufort x Naked Wardrobe
Influencer bio
A C T O R V I N T A G E L O V E R Los Angeles Partnerships & Speaking engagements india@avgmanagement.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
nataliesszz x Naked Wardrobe
Influencer bio
📍Los Angeles 🇲🇽 @Fashion Nova
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 53.4%
- Reels: 46.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Naked Wardrobe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Naked Wardrobe's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.7% of partnerships featuring creators averaging 10K-50K views, Naked Wardrobe's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (68.9k avg views/post):
hellodrea16 x Naked Wardrobe
![Instagram post by @hellodrea16 for Naked Wardrobe. Caption reads: [...] Fits to Save 🍂 Suiting pieces from....](https://images.od.modash.io/0b66cd04ca7028bd829138e0a7bf36ea89838fc4)
Influencer bio
Content Creator | Fashion & Home Decor 245K+ on Tiktok: @hellodrea16 💌: hellodrea16@gmail.com | teamandrea@undercurrent.net 📍Houston, TX
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.5k avg views/post):
genusha_s x Naked Wardrobe
Influencer bio
Duje veten qika 🎙️K💍 Mama 👸🏻🫅🏼🫅🏼 Gipekli@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Naked Wardrobe's repeat partnerships
Out of 1.7k unique influencers in our dataset, 36 of them (2%) posted content for Naked Wardrobe in 3 or more separate calendar months. The most consistent partner is @sofaliciousss, who has collaborated across 8 months with 25 total posts.
Here are 3 examples of Naked Wardrobe's repeat influencer partnerships, with links to the sponsored content.
sofaliciousss x Naked Wardrobe
![TikTok post by @sofaliciousss for Naked Wardrobe. Caption reads: @Naked Wardrobe #ad #nakedwardrobepartner [...].](https://images.od.modash.io/caa42c500a2a09cc3aef382c8b6d540795d1fb1a)
![TikTok post by @sofaliciousss for Naked Wardrobe. Caption reads: @Naked Wardrobe #ad #nakedwardrobepartner [...].](https://images.od.modash.io/c0881ed76d344c63331f3ff31d630fcb1c23e9dd)
aanastatia x Naked Wardrobe
![TikTok post by @aanastatia for Naked Wardrobe. Caption reads: @Naked Wardrobe #SponsoredByNakedWardrobe [...].](https://images.od.modash.io/164fda77c5a5ec3f5c8942f7bddb3e786826b0d9)
![TikTok post by @aanastatia for Naked Wardrobe. Caption reads: @Naked Wardrobe #SponsoredByNakedWardrobe [...].](https://images.od.modash.io/278edd1829b41cb620a28e0e0d9ed934aabf0c0e)
![TikTok post by @aanastatia for Naked Wardrobe. Caption reads: @Naked Wardrobe Everything is linked on my [...].](https://images.od.modash.io/5c93ea43d1fa86528dde8d4e266eb5f9ae79bb9f)
genusha_s x Naked Wardrobe
![Instagram post by @genusha_s for Naked Wardrobe. Caption reads: [...] start living like it. @nakedwardrobe.](https://images.od.modash.io/2ac4be30b0a41e88756004179bdcc4a64e660d8d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Naked Wardrobe had the most influencer activity. 79% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (2.9%)
- United Kingdom (2.6%)
- India (2.2%)
Naked Wardrobe's influencer activity by market
Here is another example of Naked Wardrobe collaborating with an influencer in United States.
nicolekincaidd x Naked Wardrobe
![TikTok post by @nicolekincaidd for Naked Wardrobe. Caption reads: [...] in NYC #ootn #ootd #outfit #fyp #fy @Naked....](https://images.od.modash.io/da8d37c197cda577efbb234906c1c60ab56e7860)
Naked Wardrobe's influencer activity vs. related brands
Naked Wardrobe competes with SKIMS and Shapermint in body-skimming basics and shapewear-adjacent essentials, where fit-focused try-ons and creator styling drive conversion.
Total influencer content
Naked Wardrobe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 14.1k sponsored posts, significantly outpacing Naked Wardrobe (2.7k posts) and Shapermint (1.6k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs. Skims has several times more total posts than Naked Wardrobe and Shapermint.
By social platform
Naked Wardrobe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram and TikTok and Shapermint leads on YouTube. The gap is most notable on TikTok, with Skims at 7.5k, Naked Wardrobe at 1.2k, Shapermint at 572 posts. On Instagram and TikTok, Skims has several times more posts than Naked Wardrobe and Shapermint.
By geographical market
Naked Wardrobe vs. related brands influencer activity (by country)
Estimated sponsored posts in Naked Wardrobe's top markets
Skims has the highest estimated sponsored-post volume in United States (8.5k posts, 60.6%), United Kingdom (958 posts, 6.8%), Brazil (493 posts, 3.5%), while Shapermint leads in Canada with 101 posts (6.2%). Looking at United States specifically, the split is Skims at 8.5k posts (60.6%), Naked Wardrobe at 2.2k posts (79%), Shapermint at 1.1k posts (70.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- About-face Beauty's Influencer Marketing Strategy
- VWB's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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