We analyzed 2.4k pieces of influencer content sponsored by Naked Wardrobe over the last 12 months.
This report breaks down where & how Naked Wardrobe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Naked Wardrobe, see here: Naked Wardrobe influencers.
Naked Wardrobe's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Naked Wardrobe's sponsored post volume appears to trend upward over the 12-month period, rising from 407 posts in January to 423 in December. The peak month, December, reached 423 posts, 109% higher than the monthly average of 202.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Naked Wardrobe's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Naked Wardrobe.
Here are 2 examples of Naked Wardrobe's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
A C T O R V I N T A G E L O V E R Los Angeles Partnerships & Speaking engagements india@avgmanagement.com
Collaboration metrics
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Influencer bio
📍Los Angeles 🇲🇽 @Fashion Nova business@saigeenterprises.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Naked Wardrobe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Naked Wardrobe's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (68.9k avg views/post):
Influencer bio
Content Creator | Fashion & Home Decor 230K+ on Tiktok: @hellodrea16 💌: hellodrea16@gmail.com 📍Houston, TX Represented by Jabberhaus
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.0k avg views/post):
Influencer bio
Duje veten qika 🪩 K💍 Gipekli@yahoo.com @usualsuspectsnj
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 35 of them (2%) posted content for Naked Wardrobe in 3 or more separate calendar months. The most consistent partner is @genusha_s, who has collaborated across 8 months with 19 total posts.
Here are 3 examples of Naked Wardrobe's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Naked Wardrobe had the most influencer activity. 78.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Naked Wardrobe collaborating with an influencer in United States.
Naked Wardrobe competes with SKIMS and SPANX in shapewear and body-focused essentials where fit, comfort, and styling are key selling points. These brands target similar audiences and use try-on hauls and fit reviews as core influencer formats.
Total sponsored posts tracked (last 12 months)
Skims leads with 16.2k sponsored posts, significantly outpacing SPANX (3.3k posts) and Naked Wardrobe (2.4k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. Skims has far more total posts than Naked Wardrobe and SPANX.
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8k, Naked Wardrobe at 1.1k, SPANX at 497 posts. SPANX's activity is particularly concentrated on Instagram. Skims has far more posts on TikTok and YouTube than Naked Wardrobe and SPANX.
Estimated sponsored posts in Naked Wardrobe's top markets
Skims has the highest estimated sponsored-post volume in United States (10k posts, 61.7%), United Kingdom (1.2k posts, 7.4%), Brazil (599 posts, 3.7%), while SPANX leads in Canada with 153 posts (4.7%). Looking at United States specifically, the split is Skims at 10k posts (61.7%), SPANX at 2.4k posts (74.7%), Naked Wardrobe at 1.9k posts (78.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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