Naked Wardrobe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by Naked Wardrobe over the last 12 months.
This report breaks down where & how Naked Wardrobe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Naked Wardrobe, see here: Naked Wardrobe influencers.
Influencer activity throughout the year
Naked Wardrobe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Naked Wardrobe's influencer activity by month
Number of sponsored posts
Naked Wardrobe's influencer posting pattern appears irregular, with notable fluctuations month to month. February saw the highest output at 422 posts (48% above the 285 monthly average), while August was the quietest at 88 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Naked Wardrobe's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (54.8%)
- TikTok: 1.5k posts (44.4%)
- YouTube: 28 posts (0.8%)
Naked Wardrobe's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Naked Wardrobe.
Here are 3 examples of Naked Wardrobe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
indiadebeaufort x Naked Wardrobe
Influencer bio
A C T O R V I N T A G E L O V E R Londoner in LA india@avgmanagement.com
Collaboration metrics
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nataliesszz x Naked Wardrobe
Influencer bio
📍Los Angeles 🇲🇽 @Fashion Nova
Collaboration metrics
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ajanarie x Naked Wardrobe
Influencer bio
business inquiries only: management@ajanarie.com instagram: https://www.instagram.com/ajanarie tiktok: https://www.tiktok.com/@ajanarie website : www.ajanarie.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 50.2%
- Reels: 49.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Naked Wardrobe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Naked Wardrobe's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.6% of partnerships featuring creators averaging 10K-50K views, Naked Wardrobe's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (73.8k avg views/post):
canelhevan x Naked Wardrobe
Influencer bio
beauty, fits & lifestyle 💌 canelmngmt@gmail.com @fashionnova
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.4k avg views/post):
genusha_s x Naked Wardrobe
Influencer bio
Duje veten qika 🎙️ K♡ @usualsuspectsnj 5’8 | Your daily dose of glam, beauty, hair & fashion ShopMy & LTK ⬇️ Gipekli@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Naked Wardrobe's repeat partnerships
Out of 1.9k unique influencers in our dataset, 48 of them (2%) posted content for Naked Wardrobe in 3 or more separate calendar months. The most consistent partner is @aanastatia, who has collaborated across 11 months with 34 total posts.
Here are 3 examples of Naked Wardrobe's repeat influencer partnerships, with links to the sponsored content.
aanastatia x Naked Wardrobe
![TikTok post by @aanastatia for Naked Wardrobe. Caption reads: @Naked Wardrobe #SponsoredByNakedWardrobe [...].](https://images.od.modash.io/164fda77c5a5ec3f5c8942f7bddb3e786826b0d9)
![TikTok post by @aanastatia for Naked Wardrobe. Caption reads: @Naked Wardrobe #SponsoredByNakedWardrobe [...].](https://images.od.modash.io/278edd1829b41cb620a28e0e0d9ed934aabf0c0e)
gisseldoll x Naked Wardrobe
![TikTok post by @gisseldoll for Naked Wardrobe. Caption reads: Date night in @Naked Wardrobe 🫶🏻 [...].](https://images.od.modash.io/a07d9107fed358f4527c140b4110e30c8297a39a)
_msalyssamarie x Naked Wardrobe
![TikTok post by @_msalyssamarie for Naked Wardrobe. Caption reads: @Naked Wardrobe #NakedwardrobePartner [...].](https://images.od.modash.io/a985a1c5d0553b29a2b9c4acec64f0490248fabf)
![TikTok post by @_msalyssamarie for Naked Wardrobe. Caption reads: @Naked Wardrobe #NakedWardrobePartner The [...].](https://images.od.modash.io/677ae255a1b6b0283393793b173f627ae78ebf37)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Naked Wardrobe had the most influencer activity. 78.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.3%)
- United Kingdom (2.3%)
- India (2.1%)
Naked Wardrobe's influencer activity by market
Here is another example of Naked Wardrobe collaborating with an influencer in United States.
seniaax3 x Naked Wardrobe
![TikTok post by @seniaax3 for Naked Wardrobe. Caption reads: [...] a glove 🫦 linked in my ShopMy!! @Naked....](https://images.od.modash.io/9c039100446943f6da63b52788ad9305093fe84e)
Naked Wardrobe's influencer activity vs. related brands
Naked Wardrobe overlaps with Skims and GOOD AMERICAN in body-centric basics and curve-inclusive fashion targeting similar social-first shoppers. These brands compete on fit, comfort, and styling versatility, often driven by try-ons and influencer code programs.
Total influencer content
Naked Wardrobe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 11.3k sponsored posts, significantly outpacing Naked Wardrobe (3.4k posts) and GOOD AMERICAN (2.8k posts). Across all three brands, the average volume is 5.9k posts, indicating mature, scaled influencer programs.
By social platform
Naked Wardrobe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8.3k, GOOD AMERICAN at 2k, Naked Wardrobe at 1.5k posts. Skims's activity is particularly concentrated on TikTok. Skims has several times more posts than Naked Wardrobe and GOOD AMERICAN on TikTok and YouTube.
By geographical market
Naked Wardrobe vs. related brands influencer activity (by country)
Estimated sponsored posts in Naked Wardrobe's top markets
Skims has the highest estimated sponsored-post volume in United States (6.6k posts, 58.6%), United Kingdom (668 posts, 5.9%), Canada (611 posts, 5.4%), suggesting a North America focus, while Naked Wardrobe leads in Brazil with 114 posts (3.3%). Looking at United States specifically, the split is Skims at 6.6k posts (58.6%), Naked Wardrobe at 2.7k posts (78.3%), GOOD AMERICAN at 2.1k posts (76.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- GOOD AMERICAN's Influencer Marketing Strategy
- Babe Original's Influencer Marketing Strategy
- VWB's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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