We analyzed 118 pieces of influencer content sponsored by ISABEL MARANT over the last 12 months.
This report breaks down where & how ISABEL MARANT invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ISABEL MARANT, see here: ISABEL MARANT influencers.
ISABEL MARANT's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
ISABEL MARANT's sponsored post volume appears to trend upward over the 12-month period, rising from 5 posts in January to 10 in December. The peak month, August, reached 17 posts, 70% higher than the monthly average of 10.
Total views on sponsored video posts
June generated the most views at 789k, while January recorded the least at 23.9k. Across all tracked posts in the 12-month window, average views per post were 27k. Interestingly, the highest-view month (June) does not align with peak post volume (August), which could indicate performance differences across months.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ISABEL MARANT's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ISABEL MARANT.
Here are 3 examples of ISABEL MARANT's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
@imgmodels @lookmodelagency
Collaboration metrics
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Influencer bio
Compte officiel ✨🤍 Insta: hilonagos_off Snap: Hilonaa
Collaboration metrics
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Influencer bio
The essence of cool luxury. The Isabel Marant House was founded in Paris in 1994. Parisian House offers ready-to-wear, shoes and accessories for men and women. At Isabel Marant, life’s hustle and bustle is a source of beauty and emotion. Discover our sophisticated looks, an ode to enjoying yourself and spontaneity.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers ISABEL MARANT are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging 10K-50K views, ISABEL MARANT's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (98.7k avg views/post):
Influencer bio
🪼𝒴𝓊𝓂𝒶 𝒦𝒶𝓇𝒹𝒶𝓈𝒾𝒶𝓃🐥 ユーマカーダジアン 📍 Tokyo,Bangkok
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.3k avg views/post):
Influencer bio
Mel & theMonsters Style inspo • color pops • positive vibes✨ ➡️Join for looks that make you feel alive-not just dressed 📩 hello@melandthemonsters.com
Collaboration metrics
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Out of 102 unique influencers in our dataset, 2 of them (2%) posted content for ISABEL MARANT in 3 or more separate calendar months. The most consistent partner is @styleiconandmore, who has collaborated across 4 months with 4 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where ISABEL MARANT had the most influencer activity. 24.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of ISABEL MARANT collaborating with an influencer in United States.
Isabel Marant competes with AMI Paris and ELIE SAAB for premium fashion shoppers, particularly around occasion and elevated everyday styling. These peers provide strong reference points for creator styling, event dressing, and aspirational brand storytelling.
Total sponsored posts tracked (last 12 months)
AMI Paris leads with 242 sponsored posts, significantly outpacing ELIE SAAB (135 posts) and ISABEL MARANT (118 posts). Across all three brands, the average volume is 165 posts, indicating limited or experimental influencer activity.
Sponsored posts by platform
ISABEL MARANT leads on YouTube, while AMI Paris has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with AMI Paris at 218, ELIE SAAB at 130, ISABEL MARANT at 105 posts. ISABEL MARANT's activity is particularly concentrated on Instagram.
Estimated sponsored posts in ISABEL MARANT's top markets
AMI Paris has the highest estimated sponsored-post volume in Japan (82 posts, 33.9%), United States (30 posts, 12.5%), France (20 posts, 8.4%), while ISABEL MARANT leads in Brazil with 13 posts (10.8%), while ELIE SAAB leads in India with 12 posts (9%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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