Kate Somerville Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by Kate Somerville over the last 12 months.

This report breaks down where & how Kate Somerville invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kate Somerville, see here: Kate Somerville influencers.

Influencer activity throughout the year

Kate Somerville's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kate Somerville's sponsored post volume appears to trend upward over the 12-month period, rising from 85 posts in January to 177 in December. The peak month, November, reached 227 posts, 120% higher than the monthly average of 103.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kate Somerville's sponsored influencer collaborations break down by social platform:

• TikTok: 644 posts (52.2%)
• Instagram: 583 posts (47.2%)
• YouTube: 7 posts (0.6%)

TikTok influencer marketing is a clear focus for Kate Somerville.

Here are 3 examples of Kate Somerville's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nimiblackwell x Kate Somerville

nimiblackwell

@nimiblackwell

16 Nov, 25

91.4k

8.9k

[...] Serum @medik8 Super C Ferulic @katesomervilleskincare HydraKate Water Cream [...]

Influencer bio

𝐿𝑜𝑛𝑑𝑜𝑛 ⤳ enquiries@nimiblackwell.co.uk

Collaboration metrics

Post views91.4k

Post EMV $3.6k

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baldiechi x Kate Somerville

baldiechi

@baldiechi

02 Sep, 25

860.2k

31.3k

[...] Body @Nécessaire @Benefit Cosmetics @Kate Somerville @Thrive Causemetics @Prequelskin

Influencer bio

📍OC | LA big girl, bald head, beauty lover 💌 chiara@thedigitaldept.com

Collaboration metrics

Post views860.2k

Post EMV $18.8k

More influencer data

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Sananas x Kate Somerville

Sananas

@Sananas

25 Jan, 26

66.8k

2.3k

[...] BYOMA : -ExfoliKate cleanser KATE SOMERVILLE : -Collagen eye patch jericho rose [...]

Influencer bio

Des conseils et astuces Mode, Beauté et Lifestyle ? Welcome dans la Sananas Family ! -Abonnez-vous pour plus de facilité à me suivre c'est gratuit et ça fait plaisir :-) http://www.youtube.com/subscription_center?add_user=sananas2106 -Pour tout contact professionnel UNIQUEMENT : sananas@po.agency -For business inquiries only, please email me : sananas@po.agency Vous pouvez me suivre ici aussi ! ❤Instagram : http://instagram.com/sananas2106 ❤Tiktok : https://www.tiktok.com/@sananas ❤Ma page LTK avec tous mes looks ❤Twitter : https://twitter.com/sananas2106 ❤Ma page facebook : https://www.facebook.com/Sananas2106 ❤Ma boutique Amazon : https://www.amazon.fr/shop/sananas

Collaboration metrics

Post views66.8k

Post EMV $2.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 40.9% of partnerships featuring creators averaging <1K views, Kate Somerville's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (41.9k avg views/post):

ashleycosticgrwm x Kate Somerville

ashleycosticgrwm

@ashleycosticgrwm

17 Sep, 25

30.4k

3.3k

[...] @Sol de Janeiro Inc @PEPPERMAYO @Kate Somerville @Alani Nutrition @Innisfree US [...]

Influencer bio

business 💌: Ash@tiddle.io

Collaboration metrics

Post views30.4k

Post EMV $775

More influencer data

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And here is another example with a smaller creator on TikTok (6.2k avg views/post):

siddneyyx x Kate Somerville

siddneyyx

@siddneyyx

28 Dec, 25

4.7k

510

[...] @Provence Beauty @Garnier USA @IPSY @Kate Somerville @Wonderskin Beauty @Wellbel @loréal [...]

Influencer bio

hair, makeup & outfits NJ/NYC 💌 sidneylempicki@gmail.com

Collaboration metrics

Post views4.7k

Post EMV $120

More influencer data

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Kate Somerville's repeat partnerships

beautyloveswithcj x Kate Somerville

beautyloveswithcj

@beautyloveswithcj

16 Nov, 25

137

Sunday calls for a cosy routine… *Some products Gifted/PR *Images are copyright @beautyloveswithcj and may not be reproduced without permission. #beautyskincare #skincareproducts #moisturiser #skinwellnesssquad #pastel #coldgirlskincare #skincareceramide #instaskin #ukbeautyinfluencer #ugccreator #igskin #igskincare #skincareuk #beautylovers #obloggersuk #skinsta #glowyskin #skincare #beautyblog #discoverunder2k #skinfluencer #routine #skincareroutine #beautyobsessed #skincarebloggersuk #skincare #skincareproducts #luxurybeauty #selfcaresunday #relax #sunday

beautyloveswithcj

@beautyloveswithcj

06 Dec, 25

126

[...] for this cold weather. Kate Somerville HydraKate Pro-Collagen Lip [...]

beautyloveswithcj

@beautyloveswithcj

28 Nov, 25

102

[...] and more smoother. Kate Somerville ExfoliKate Glow [...]

dearskincarediary_ x Kate Somerville

dearskincarediary_

@dearskincarediary_

08 Oct, 25

809

[...] Skin Booster Serum @katesomervilleskincare KateCeuticals [...]

dearskincarediary_

@dearskincarediary_

27 Apr, 25

444

Sunday’s are for roast dinners and scrolling through @lookfantastic, right?🤭 ⠀ Obviously, I don’t need anymore skincare, but I was thinking of picking up some haircare bits from @kerastase_official whilst they have some good offers on, as I’ve been eyeing up their products for ages 👀 I blame @byemmaleah 😆 So, if you have any recommendations, I’m all ears 👂 I’m thinking possibly just a shampoo and conditioner to start with, what do we reckon?👀 Have you tried anything from @kerastase_official? Let me know your faves, or absolute must-trys from the brand! I’m a sucker for a fancy shampoo/conditioner 😇 AD Info: contains PR samples ✨

dearskincarediary_

@dearskincarediary_

19 May, 25

328

The skincare products I’m *actually* using right now🧴 ⠀ Life has been lifeing recently and I feel like I’m so behind with everything 🙃 I’m massively slacking on the review front and emptying products before I’ve even had a chance to mention them. So although I pretty much stick to the same skincare routines day in, day out, things have switched up quite a bit recently with so many products coming to an end at the same time. There’s lots of reviews in the pipeline (when I eventually get around to typing them out 🥴), including some well overdue updates and another set of skincare empties, but any questions, ask away! For now, I thought it might be helpful to run through what I’m *actually* using at this current moment, and show you where each product sits in my routine. Is there anything here you’re desperate to hear more about?👀 AD Info: contains PR samples ✨

by.emmaleah x Kate Somerville

by.emmaleah

@by.emmaleah

06 May, 25

33.1k

1.6k

[...] and shine hair oil* @Kate Somerville goat milk cleanser* [...]

by.emmaleah

@by.emmaleah

16 Jun, 25

16.2k

1.4k

[...] acid eye serum* @Kate Somerville hydrakate recharging water [...]

by.emmaleah

@by.emmaleah

14 Jul, 25

12.4k

864

[...] drench body butter* @Kate Somerville goat milk cleanser* @Tower [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (20%)
• Canada (3.8%)
• Brazil (3%)

Here is another example of Kate Somerville collaborating with an influencer in United States.

elevenesthetician x Kate Somerville

elevenesthetician

@elevenesthetician

08 Jan, 26

715k

418

the @Kate Somerville cleansers are quite literally a [...]

Kate Somerville's influencer activity vs. related brands

Kate Somerville competes in premium skincare with clinical claims and hero products that perform well in reviews. Peter Thomas Roth and Sunday Riley target similar prestige skincare shoppers and are common benchmarks in influencer routines.

Total influencer content

Peter Thomas Roth leads with 14.2k sponsored posts, significantly outpacing Sunday Riley (1.2k posts) and Kate Somerville (1.2k posts). Across all three brands, the average volume is 5.6k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has a much higher total number of posts than Kate Somerville and Sunday Riley.

By social platform

Among these brands, Peter Thomas Roth leads on Instagram and TikTok and Sunday Riley leads on YouTube. The gap is most notable on TikTok, with Peter Thomas Roth at 13.3k, Sunday Riley at 722, Kate Somerville at 644 posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. On TikTok, Peter Thomas Roth has far more posts than Kate Somerville and Sunday Riley.

By geographical market

Peter Thomas Roth has the highest estimated sponsored-post volume in United States (9k posts, 63.4%), United Kingdom (852 posts, 6%), Brazil (752 posts, 5.3%), while Sunday Riley leads in France with 57 posts (4.6%), while Kate Somerville leads in Canada with 47 posts (3.8%). Looking at United States specifically, the split is Peter Thomas Roth at 9k posts (63.4%), Kate Somerville at 664 posts (53.8%), Sunday Riley at 653 posts (52.4%).