Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
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Aug '26
Sep '26
Kate Somerville Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 427 sponsored posts from Kate Somerville across TikTok, Instagram and YouTube over the last 12 months.
See where Kate Somerville invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 214.8% more active in terms of posting frequency.
Social platforms breakdown
Where Kate Somerville's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Kate Somerville's accounts
TikTok302
Instagram123
YouTube2
Content format by platform
Share of all sponsored posts.
Instagram · Reels
18.7%
Instagram · Feed Posts
10.1%
TikTok · Posts
70.7%
YouTube · Long-form
0.5%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
18.7%
Instagram · Feed Posts
10.1%
TikTok · Posts
70.7%
YouTube · Long-form
0.5%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Kate Somerville's sponsored posts perform
Reach and engagement across all 427 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
6K
Average views per post
622
Median views per post
2.3M
Total views
$61.6K
Estimated media value
7.6%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@elevenestheticianView on TikTok ↗
the @Kate Somerville cleansers are quite literally a [...]
715K Post views
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@baldiechiView on TikTok ↗
[...] @Josie Maran @First Aid Beauty @Kate Somerville @dermalogica @GuruNanda LLC @Saltair [...]
362.6K Post views
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@nimiblackwellView on Instagram ↗
[...] Serum @medik8 Super C Ferulic @katesomervilleskincare HydraKate Water Cream [...]
91.4K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Kate Somerville works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Kate Somerville's influencers by average views per post
Share of the 289 creators in this dataset
<1K
66.1%
1K-5K
22.5%
5K-10K
4.2%
10K-50K
4.8%
50K-100K
1.7%
100K-500K
0.3%
500K+
0.3%
Top influencers Kate Somerville works with
Kate Somerville's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@elevenestheticianTikTok1715K
2
@baldiechiTikTok1362.6K
3
@youglowgrrlInstagram3157.3K
4
@nimiblackwellInstagram191.4K
5
@zarinascartTikTok272.6K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Kate Somerville works with creators once, or builds an ongoing roster.
Repeat creators make up 12.6% of Kate Somerville's creator network and generate 11.9% of total reach. The charts below show how often those partnerships recur and how much of Kate Somerville's audience reach they account for.
Repeat creators make up 12.6% of Kate Somerville's creator network and generate 11.9% of total reach. The charts below show how often those partnerships recur and how much of Kate Somerville's audience reach they account for.
One-off vs. repeat creators
Share of 310 creators
Months active
Repeat creators only
2 months
64.1%
3 months
28.2%
4+ months
7.7%
Repeat partnerships at a glance
11.9%
of total reach comes from repeat creators
3.3
average posts per repeat creator
6 months
longest running partnership
Creators Kate Somerville works with repeatedly
@bresomethingView on TikTok ↗
[...] #tiktokshop #letstalk @Kate Somerville @ELEMIS @COSRX US @Dew of the Gods [...]
649 Post views
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@julie.myskin.mylifeView on Instagram ↗
[...] dermalogica, Inkey list, and Kate Somerville are all excellent choices. 💕 Creams [...]
77 Post likes
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@kimberlywest1003View on Instagram ↗
[...] SOOTHE, BRIGHTEN, & FIRM with @katesomervilleskincare 🧼Goat Milk Moisturizing [...]
4.8K Post views
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Kate Somerville's most loyal creators
@bresomething
Months active6
Posts13
Total engagement10
@julie.myskin.mylife
Months active4
Posts5
Total engagement301
@kimberlywest1003
Months active4
Posts4
Total engagement918
Geographical breakdown
The markets where Kate Somerville's sponsored creators are based. 99.1% of sponsored posts came from creators based in 5 markets. United States and United Kingdom lead at 68.5% and 25.2%, with the remaining 0.9% spread across a wider range of countries.
Sponsored posts by creator location
Top 6 markets
United States
68.5%
United Kingdom
25.2%
Canada
3.6%
Germany
0.9%
India
0.9%
France
0.9%
Kate Somerville vs. related brands
How Kate Somerville's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Kate Somerville vs. related brands
11.4K posts
10.6K posts
427 posts
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