Kate Somerville Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Kate Somerville over the last 12 months.
This report breaks down where & how Kate Somerville invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kate Somerville, see here: Kate Somerville influencers.
Influencer activity throughout the year
Kate Somerville's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Kate Somerville's influencer activity by month
Number of sponsored posts
Kate Somerville's sponsored post volume appears to trend upward over the 12-month period, rising from 85 posts in January to 167 in December. The peak month, November, reached 219 posts, 131% higher than the monthly average of 95.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kate Somerville's sponsored influencer collaborations break down by social platform:
- TikTok: 656 posts (57.1%)
- Instagram: 490 posts (42.6%)
- YouTube: 3 posts (0.3%)
Kate Somerville's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kate Somerville.
Here are 3 examples of Kate Somerville's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nimiblackwell x Kate Somerville
![Instagram post by @nimiblackwell for Kate Somerville. Caption reads: [...] Serum @medik8 Super C Ferulic....](https://images.od.modash.io/544ed824713f5391973732ac275a4a93f2dd0e4e)
Influencer bio
𝐿𝑜𝑛𝑑𝑜𝑛 ⤳ nimiblackwell@gmail.com
Collaboration metrics
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baldiechi x Kate Somerville
![TikTok post by @baldiechi for Kate Somerville. Caption reads: [...] Body @Nécessaire @Benefit Cosmetics @Kate....](https://images.od.modash.io/ada150332f9835be6fd5cff9eee90bd82c7e6894)
Influencer bio
📍OC | LA big girl, bald head, beauty lover 💌 baldiechi@gmail.com
Collaboration metrics
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Sananas x Kate Somerville
![YouTube post by @Sananas for Kate Somerville. Caption reads: [...] BYOMA : -ExfoliKate cleanser KATE SOMERVILLE....](https://images.od.modash.io/feae789a45480702f90cb3680d94937ba7f1b58a)
Influencer bio
Des conseils et astuces Mode, Beauté et Lifestyle ? Welcome dans la Sananas Family ! -Abonnez-vous pour plus de facilité à me suivre c'est gratuit et ça fait plaisir :-) http://www.youtube.com/subscription_center?add_user=sananas2106 -Pour tout contact professionnel UNIQUEMENT : sananas@po.agency -For business inquiries only, please email me : sananas@po.agency Vous pouvez me suivre ici aussi ! ❤Instagram : http://instagram.com/sananas2106 ❤Tiktok : https://www.tiktok.com/@sananas ❤Ma page LTK avec tous mes looks ❤Twitter : https://twitter.com/sananas2106 ❤Ma page facebook : https://www.facebook.com/Sananas2106 ❤Ma boutique Amazon : https://www.amazon.fr/shop/sananas
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kate Somerville are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kate Somerville's influencers average views (TikTok)
Based on each influencer's average views per post
With 41.4% of partnerships featuring creators averaging <1K views, Kate Somerville's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (18.7k avg views/post):
skincarewithshelbs x Kate Somerville
![TikTok post by @skincarewithshelbs for Kate Somerville. Caption reads: [...] Brooklyn @YSEBeauty @cocokind @Kate....](https://images.od.modash.io/7ce9dacde8233b5f5baebeaaf93587737df665ee)
Influencer bio
i yap about ur fav products 👀 💌 shelby@pagermgmt.com discounts & favs⇩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (6.0k avg views/post):
chloegracee1204 x Kate Somerville
![TikTok post by @chloegracee1204 for Kate Somerville. Caption reads: [...] @ESW Beauty @Kristin Ess Hair @Kate....](https://images.od.modash.io/2eb8cb71e1a150ee4013ea1b034e048781cbc398)
Influencer bio
25 | florida 🌺 beauty + travel + vlogs 🏄🏽♀️ chloegraceinquiries@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kate Somerville's repeat partnerships
Out of 745 unique influencers in our dataset, 20 of them (3%) posted content for Kate Somerville in 3 or more separate calendar months. The most consistent partner is @beautyloveswithcj, who has collaborated across 7 months with 17 total posts.
Here are 3 examples of Kate Somerville's repeat influencer partnerships, with links to the sponsored content.
beautyloveswithcj x Kate Somerville
![Instagram post by @beautyloveswithcj for Kate Somerville. Caption reads: [...] for this cold weather. Kate Somerville....](https://images.od.modash.io/4db81761523199da16ede9e85ed138f193b719d6)
![Instagram post by @beautyloveswithcj for Kate Somerville. Caption reads: [...] and more smoother. Kate Somerville....](https://images.od.modash.io/8656407525b9982b29ae30446953cfb54490fadb)
youglowgrrl x Kate Somerville
![Instagram post by @youglowgrrl for Kate Somerville. Caption reads: [...] Precleanse Oil* @katesomervilleskincare Goat....](https://images.od.modash.io/4d92be4e54c1b135bd38688b253978b53c51edc3)
![Instagram post by @youglowgrrl for Kate Somerville. Caption reads: [...] Control Clean Towels*....](https://images.od.modash.io/c10b5a0adfaf54097e4a39f427f46accb4a8ea8d)
![Instagram post by @youglowgrrl for Kate Somerville. Caption reads: [...] 🐦🌅🔊 Products used:....](https://images.od.modash.io/c28f0d1689e76144504932d55c03af6fed52c219)
bresomething x Kate Somerville
![TikTok post by @bresomething for Kate Somerville. Caption reads: [...] #tiktokshop @Kate Somerville @Toyfactory....](https://images.od.modash.io/37d9227c43508195f1232a6d4ef096f4096f7c96)
![TikTok post by @bresomething for Kate Somerville. Caption reads: [...] #skincare #tiktokshop @Kate Somerville.](https://images.od.modash.io/de7511712a6e79fd0a9ccf9e209d71da331b0da4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kate Somerville had the most influencer activity. 51.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (18.9%)
- Canada (3.8%)
- India (3.4%)
Kate Somerville's influencer activity by market
Here is another example of Kate Somerville collaborating with an influencer in United States.
elevenesthetician x Kate Somerville
Kate Somerville's influencer activity vs. related brands
Kate Somerville overlaps strongly with Peter Thomas Roth and Sunday Riley in prestige skincare focused on actives, clinical claims, and results-driven routines. All three brands rely on skincare educators and before/after-style creator content to drive consideration.
Total influencer content
Kate Somerville vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 14.4k sponsored posts, significantly outpacing Sunday Riley (1.4k posts) and Kate Somerville (1.1k posts). Across all three brands, the average volume is 5.7k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has far more total posts than Kate Somerville and Sunday Riley.
By social platform
Kate Somerville vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Peter Thomas Roth leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Peter Thomas Roth at 13.6k, Sunday Riley at 771, Kate Somerville at 656 posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. On TikTok, Peter Thomas Roth has far more posts than Kate Somerville and Sunday Riley.
By geographical market
Kate Somerville vs. related brands influencer activity (by country)
Estimated sponsored posts in Kate Somerville's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.9k posts, 61.9%), United Kingdom (896 posts, 6.2%), Canada (665 posts, 4.6%), suggesting a North America focus, while Sunday Riley leads in France with 56 posts (4%). Looking at United States specifically, the split is Peter Thomas Roth at 8.9k posts (61.9%), Sunday Riley at 749 posts (53.8%), Kate Somerville at 595 posts (51.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Peter Thomas Roth's Influencer Marketing Strategy
- Sunday Riley's Influencer Marketing Strategy
- Give Me Cosmetics's Influencer Marketing Strategy
- mixsoon's Influencer Marketing Strategy
- Ellis Brooklyn's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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