Kate Somerville Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 315 pieces of influencer content sponsored by Kate Somerville over the last 12 months.

This report breaks down where & how Kate Somerville invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kate Somerville, see here: Kate Somerville influencers.

Influencer activity throughout the year

Kate Somerville's sponsored post volume appears to trend upward over the 12-month period, rising from 16 posts in January to 48 in December. The peak month, November, reached 60 posts, 131% higher than the monthly average of 26.

March generated the most views at 1.4M, while October recorded the least at 25.3k. Across all tracked posts in the 12-month window, average views per post were 12.7k. Interestingly, the highest-view month (March) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @baldiechi, generated 584k views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kate Somerville's sponsored influencer collaborations break down by social platform:

• Instagram: 162 posts (51.4%)
• TikTok: 153 posts (48.6%)

Instagram influencer marketing is a clear focus for Kate Somerville.

Here are 2 examples of Kate Somerville's recent sponsored collaborations (one each for Instagram, TikTok).

girlwiththeslickback_ x Kate Somerville

girlwiththeslickback_

@girlwiththeslickback_

25 Mar, 25

345.5k

The @katesomervilleskincare Friends & Family sale is [...]

Influencer bio

your skincare fairy godmother 🧚🏻 💌 hello@girlwiththeslickback.com managed by @therealdba

Collaboration metrics

Post views 345.5k

Post EMV $10.4k

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baldiechi x Kate Somerville

baldiechi

@baldiechi

02 Sep, 25

584k

20.6k

[...] Body @Nécessaire @Benefit Cosmetics @Kate Somerville @Thrive Causemetics @Prequelskin

Influencer bio

📍OC | LA big girl, bald head, beauty lover 💌 chiara@thedigitaldept.com

Collaboration metrics

Post views 584.0k

Post EMV $12.7k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 36.8% of partnerships featuring creators averaging <1K views, Kate Somerville's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 30.3%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (61.9k avg views/post, 31.5k followers):

skincarewithangela_ x Kate Somerville

skincarewithangela_

@skincarewithangela_

01 Apr, 25

41.9k

AD | @katesomervilleskincare products have been a staple [...]

Influencer bio

just a girl with acne-prone skin, but still glowing✨ 🧖🏻‍♀️ skincare, makeup & haircare 📍United Kingdom 📧 anxhelaleshi5@gmail.com

Collaboration metrics

Post views 41.9k

Post EMV $1.3k

More influencer data

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And here is another example with a smaller creator on Instagram (8.9k avg views/post, 390.4k followers):

aanishagurung_ x Kate Somerville

aanishagurung_

@aanishagurung_

27 Feb, 25

26.7k

652

[...] but make it fashion week approved @katesomervilleskincare ✨ [...]

Influencer bio

anisha@insanityhq.com

Collaboration metrics

Post views 26.7k

Post EMV $865

More influencer data

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Kate Somerville's repeat partnerships

dearskincarediary_ x Kate Somerville

dearskincarediary_

@dearskincarediary_

08 Oct, 25

806

[...] Skin Booster Serum @katesomervilleskincare KateCeuticals [...]

dearskincarediary_

@dearskincarediary_

27 Apr, 25

444

Sunday’s are for roast dinners and scrolling through @lookfantastic, right?🤭 ⠀ Obviously, I don’t need anymore skincare, but I was thinking of picking up some haircare bits from @kerastase_official whilst they have some good offers on, as I’ve been eyeing up their products for ages 👀 I blame @byemmaleah 😆 So, if you have any recommendations, I’m all ears 👂 I’m thinking possibly just a shampoo and conditioner to start with, what do we reckon?👀 Have you tried anything from @kerastase_official? Let me know your faves, or absolute must-trys from the brand! I’m a sucker for a fancy shampoo/conditioner 😇 AD Info: contains PR samples ✨

dearskincarediary_

@dearskincarediary_

19 May, 25

327

The skincare products I’m *actually* using right now🧴 ⠀ Life has been lifeing recently and I feel like I’m so behind with everything 🙃 I’m massively slacking on the review front and emptying products before I’ve even had a chance to mention them. So although I pretty much stick to the same skincare routines day in, day out, things have switched up quite a bit recently with so many products coming to an end at the same time. There’s lots of reviews in the pipeline (when I eventually get around to typing them out 🥴), including some well overdue updates and another set of skincare empties, but any questions, ask away! For now, I thought it might be helpful to run through what I’m *actually* using at this current moment, and show you where each product sits in my routine. Is there anything here you’re desperate to hear more about?👀 AD Info: contains PR samples ✨

julie.myskin.mylife x Kate Somerville

julie.myskin.mylife

@julie.myskin.mylife

29 May, 25

26.5k

128

Ad/pr products. You can use all the fancy serums and creams, but unless you are cleansing your face properly you might as well just pour them down the sink! Years and years ago I’d become lazy with my skincare. I’d use a dreaded face wipe to “cleanse” my skin, add a serum and a moisturiser, and expect miracles. I was always baffled why my skin still looked dull and lifeless. When I started following @carolinehirons the lightbulb moment happened, and I ditched the wipes for a proper double cleanse, and the difference was noticeable in just a few days. Just to be clear, a double cleanse doesn’t have to mean two different products. Quite often I will use the same cleanser twice, just make sure if you do it isn’t something too harsh. My preference is usually an oil or balm for a first cleanse, followed by a cream, gel, or milk formula. The first cleanse removes makeup and spf, the second properly cleanses the skin ready for other products. The only time I might do a single cleanse is if I’ve been inside all day and haven’t worn any spf or makeup. Any other time a double cleanse is a necessity. I very rarely use a separate eye makeup remover, the balms and oils I use do the job perfectly. However if you have a lot of waterproof makeup on it might be something you need. If you’re still using wipes, do yourself a favour and ditch them right away. Trust me, you will thank me later! Just a side note….. I don’t own any makeup removing wipes….. I had to improvise for the video and wave a fabric stain removing wipe 😂. Definitely don’t wipe that over your face! #doublecleansing #skincareroutine #eveningskincareroutine #carolinehironsmademedoit #ditchthewipes #skincaretipsandtricks

beautyloveswithcj x Kate Somerville

beautyloveswithcj

@beautyloveswithcj

15 Feb, 25

196

[...] last nights routine… Kate Somerville ExfoliKate Cleanser Daily [...]

beautyloveswithcj

@beautyloveswithcj

16 Nov, 25

137

Sunday calls for a cosy routine… *Some products Gifted/PR *Images are copyright @beautyloveswithcj and may not be reproduced without permission. #beautyskincare #skincareproducts #moisturiser #skinwellnesssquad #pastel #coldgirlskincare #skincareceramide #instaskin #ukbeautyinfluencer #ugccreator #igskin #igskincare #skincareuk #beautylovers #obloggersuk #skinsta #glowyskin #skincare #beautyblog #discoverunder2k #skinfluencer #routine #skincareroutine #beautyobsessed #skincarebloggersuk #skincare #skincareproducts #luxurybeauty #selfcaresunday #relax #sunday

beautyloveswithcj

@beautyloveswithcj

06 Dec, 25

126

[...] for this cold weather. Kate Somerville HydraKate Pro-Collagen Lip [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (21.4%)
• Canada (3.5%)
• India (3.3%)

Here is another example of Kate Somerville collaborating with an influencer in United States.

annietamaki x Kate Somerville

annietamaki

@annietamaki

03 May, 25

399.9k

1.6k

[...] of my favorite sulfur products, the @Kate Somerville Eradikate Cleanser for 26% off on [...]

Kate Somerville's influencer activity vs. related brands

Kate Somerville competes with Peter Thomas Roth and Sunday Riley in prestige, results-oriented skincare. All three benefit from creator education, clinical-style claims, and visible transformation content that drives consideration.

Total influencer content

Peter Thomas Roth leads with 4.6k sponsored posts, significantly outpacing Kate Somerville (315 posts) and Sunday Riley (268 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. Peter Thomas Roth has far more total posts than Kate Somerville and Sunday Riley.

By social platform

Kate Somerville leads on Instagram, while Peter Thomas Roth has the most activity on TikTok and Sunday Riley has the most activity on YouTube. The gap is most notable on TikTok, with Peter Thomas Roth at 4.5k, Kate Somerville at 153, Sunday Riley at 142 posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. TikTok posts are much higher for Peter Thomas Roth than for Kate Somerville and Sunday Riley.

By geographical market

Peter Thomas Roth has the highest estimated sponsored-post volume in United States (3k posts, 64.9%), United Kingdom (275 posts, 6%), India (202 posts, 4.4%), while Kate Somerville leads in Canada with 11 posts (3.5%), while Sunday Riley leads in France with 11 posts (4%). Looking at United States specifically, the split is Peter Thomas Roth at 3k posts (64.9%), Kate Somerville at 164 posts (52.1%), Sunday Riley at 138 posts (51.5%).