Kate Somerville Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by Kate Somerville over the last 12 months.

This report breaks down where & how Kate Somerville invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kate Somerville, see here: Kate Somerville influencers.

Influencer activity throughout the year

Kate Somerville's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kate Somerville's sponsored post volume appears to trend upward over the 12-month period, rising from 80 posts in January to 164 in December. The peak month, November, reached 217 posts, 121% higher than the monthly average of 98.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kate Somerville's sponsored influencer collaborations break down by social platform:

• TikTok: 669 posts (56.6%)
• Instagram: 508 posts (43%)
• YouTube: 4 posts (0.3%)

TikTok influencer marketing is a clear focus for Kate Somerville.

Here are 3 examples of Kate Somerville's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nimiblackwell x Kate Somerville

nimiblackwell

@nimiblackwell

16 Nov, 25

91.4k

8.9k

[...] Serum @medik8 Super C Ferulic @katesomervilleskincare HydraKate Water Cream [...]

Influencer bio

𝐿𝑜𝑛𝑑𝑜𝑛 ⤳ enquiries@nimiblackwell.co.uk

Collaboration metrics

Post views91.4k

Post EMV $3.6k

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baldiechi x Kate Somerville

baldiechi

@baldiechi

02 Sep, 25

860.2k

31.3k

[...] Body @Nécessaire @Benefit Cosmetics @Kate Somerville @Thrive Causemetics @Prequelskin

Influencer bio

📍OC | LA big girl, bald head, beauty lover 💌 chiara@thedigitaldept.com

Collaboration metrics

Post views860.2k

Post EMV $18.8k

More influencer data

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Sananas x Kate Somerville

Sananas

@Sananas

25 Jan, 26

66.8k

2.3k

[...] BYOMA : -ExfoliKate cleanser KATE SOMERVILLE : -Collagen eye patch jericho rose [...]

Influencer bio

Des conseils et astuces Mode, Beauté et Lifestyle ? Welcome dans la Sananas Family ! -Abonnez-vous pour plus de facilité à me suivre c'est gratuit et ça fait plaisir :-) http://www.youtube.com/subscription_center?add_user=sananas2106 -Pour tout contact professionnel UNIQUEMENT : sananas@po.agency -For business inquiries only, please email me : sananas@po.agency Vous pouvez me suivre ici aussi ! ❤Instagram : http://instagram.com/sananas2106 ❤Tiktok : https://www.tiktok.com/@sananas ❤Ma page LTK avec tous mes looks ❤Twitter : https://twitter.com/sananas2106 ❤Ma page facebook : https://www.facebook.com/Sananas2106 ❤Ma boutique Amazon : https://www.amazon.fr/shop/sananas

Collaboration metrics

Post views66.8k

Post EMV $2.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 39.3% of partnerships featuring creators averaging <1K views, Kate Somerville's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (36.3k avg views/post):

zarinascart x Kate Somerville

zarinascart

@zarinascart

09 Dec, 25

67.5k

793

[...] fault y’all…it was the tint 😅 @Kate Somerville #katesomerville#lipoil#liptreatment# [...]

Influencer bio

40+ skincare that actually works I test it all so you don’t waste money K-beauty | aging well > aging quietly 📧: bodybyzarina@gmail.com

Collaboration metrics

Post views67.5k

Post EMV $1.4k

More influencer data

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And here is another example with a smaller creator on TikTok (6.0k avg views/post):

chloegracee1204 x Kate Somerville

chloegracee1204

@chloegracee1204

09 Mar, 26

7.6k

1k

[...] @ESW Beauty @Kristin Ess Hair @Kate Somerville @juusbeauty @loréal paris usa

Influencer bio

25 | florida! 🌞 beauty + vlogs + lifestyle 🌴chloegraceinquiries@gmail.com 💌

Collaboration metrics

Post views7.6k

Post EMV $202

More influencer data

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Kate Somerville's repeat partnerships

beautyloveswithcj x Kate Somerville

beautyloveswithcj

@beautyloveswithcj

16 Nov, 25

137

Sunday calls for a cosy routine… *Some products Gifted/PR *Images are copyright @beautyloveswithcj and may not be reproduced without permission. #beautyskincare #skincareproducts #moisturiser #skinwellnesssquad #pastel #coldgirlskincare #skincareceramide #instaskin #ukbeautyinfluencer #ugccreator #igskin #igskincare #skincareuk #beautylovers #obloggersuk #skinsta #glowyskin #skincare #beautyblog #discoverunder2k #skinfluencer #routine #skincareroutine #beautyobsessed #skincarebloggersuk #skincare #skincareproducts #luxurybeauty #selfcaresunday #relax #sunday

beautyloveswithcj

@beautyloveswithcj

06 Dec, 25

126

[...] for this cold weather. Kate Somerville HydraKate Pro-Collagen Lip [...]

beautyloveswithcj

@beautyloveswithcj

28 Nov, 25

102

[...] and more smoother. Kate Somerville ExfoliKate Glow [...]

youglowgrrl x Kate Somerville

youglowgrrl

@youglowgrrl

08 Aug, 25

96.6k

2.6k

[...] Precleanse Oil* @katesomervilleskincare Goat Milk [...]

youglowgrrl

@youglowgrrl

22 Jan, 26

67.1k

2k

[...] Control Clean Towels* @katesomervilleskincare Goat Milk Cleanser [...]

youglowgrrl

@youglowgrrl

09 Mar, 26

37.9k

1.3k

[...] Precleanse Oil* @katesomervilleskincare Goat Milk Cleanser [...]

dearskincarediary_ x Kate Somerville

dearskincarediary_

@dearskincarediary_

08 Oct, 25

821

[...] Skin Booster Serum @katesomervilleskincare KateCeuticals [...]

dearskincarediary_

@dearskincarediary_

19 May, 25

328

The skincare products I’m *actually* using right now🧴 ⠀ Life has been lifeing recently and I feel like I’m so behind with everything 🙃 I’m massively slacking on the review front and emptying products before I’ve even had a chance to mention them. So although I pretty much stick to the same skincare routines day in, day out, things have switched up quite a bit recently with so many products coming to an end at the same time. There’s lots of reviews in the pipeline (when I eventually get around to typing them out 🥴), including some well overdue updates and another set of skincare empties, but any questions, ask away! For now, I thought it might be helpful to run through what I’m *actually* using at this current moment, and show you where each product sits in my routine. Is there anything here you’re desperate to hear more about?👀 AD Info: contains PR samples ✨

dearskincarediary_

@dearskincarediary_

07 Jul, 25

262

“You have so many skincare products, what are your favourite cleansers?” I hear you ask 😏 ⠀ Cleansers are arguably my favourite type of skincare product (especially cleansing balms, but that’s a whole other category in itself‼), and if it wasn’t already obvious before, it’ll certainly be obvious now that I love a fancy schmancy cleanser 😇 So, here are my top picks.. are there any others that I need to try that could make it to the list?👀 Currently, I’ve got my eye on: 🧴 the @youthtothepeople Superfruit Gentle Exfoliating Cleanser 🧴 the @laneige_uk Water Bank Gentle Gel Cleanser 🧴 the @prequelskin Gleanser 🧴 and the @tatcha Rice Wash Have you tried any of my faves?❤️ AD Info: contains PR samples ✨

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (19.3%)
• Canada (4%)
• India (3.7%)

Here is another example of Kate Somerville collaborating with an influencer in United States.

elevenesthetician x Kate Somerville

elevenesthetician

@elevenesthetician

08 Jan, 26

715k

418

the @Kate Somerville cleansers are quite literally a [...]

Kate Somerville's influencer activity vs. related brands

Kate Somerville competes with Peter Thomas Roth and OLEHENRIKSEN in prestige skincare, where clinical claims, ingredient education, and before/after creator reviews are core to influencer performance.

Total influencer content

OLEHENRIKSEN leads with 15.1k sponsored posts, notably outpacing Peter Thomas Roth (13.2k posts) and Kate Somerville (1.2k posts). Across all three brands, the average volume is 9.8k posts, indicating mature, scaled influencer programs. Peter Thomas Roth and OLEHENRIKSEN each have more than 10,000 total posts, while Kate Somerville has 1,181.

By social platform

Among these brands, OLEHENRIKSEN leads on Instagram and TikTok and Peter Thomas Roth leads on YouTube. The gap is most notable on Instagram, with OLEHENRIKSEN at 1.8k, Peter Thomas Roth at 749, Kate Somerville at 508 posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. On TikTok, Peter Thomas Roth and OLEHENRIKSEN each have more than 12,000 posts, while Kate Somerville has 669.

By geographical market

Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.1k posts, 61.8%), Canada (592 posts, 4.5%), suggesting a North America focus, while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 12.7%), France (878 posts, 5.8%), suggesting a Europe focus. Looking at United States specifically, the split is Peter Thomas Roth at 8.1k posts (61.8%), OLEHENRIKSEN at 7.8k posts (51.7%), Kate Somerville at 631 posts (53.4%).