Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
BaubleBar Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 987 sponsored posts from BaubleBar across TikTok, Instagram and YouTube over the last 12 months.
See where BaubleBar invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 71.4% more active in terms of posting frequency.
Social platforms breakdown
Where BaubleBar's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of BaubleBar's accounts
TikTok640
Instagram321
YouTube26
Content format by platform
Share of all sponsored posts.
Instagram · Reels
20.8%
Instagram · Feed Posts
11.8%
TikTok · Posts
64.8%
YouTube · Long-form
2.4%
YouTube · Shorts
0.2%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
20.8%
Instagram · Feed Posts
11.8%
TikTok · Posts
64.8%
YouTube · Long-form
2.4%
YouTube · Shorts
0.2%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How BaubleBar's sponsored posts perform
Reach and engagement across all 987 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
8.4K
Average views per post
1.2K
Median views per post
7.1M
Total views
$197K
Estimated media value
5.8%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@jujubeingdeluluView on TikTok ↗
[...] her!! such a nice inexpensive option @BaubleBar
982.4K Post views
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@summer.saltsView on TikTok ↗
[...] tween and teen girls 🌷🐣🐇 @Bev Skin @BaubleBar @ColourPop Cosmetics @SmartSweets [...]
831.5K Post views
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@indiadebeaufortView on Instagram ↗
To mix prints or not to mix prints? That is the question…#style #grwm #streetstyle [...]
644.4K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator BaubleBar works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
BaubleBar's influencers by average views per post
Share of the 554 creators in this dataset
<1K
42.1%
1K-5K
40.3%
5K-10K
8.8%
10K-50K
6.3%
50K-100K
0.5%
100K-500K
1.6%
500K+
0.4%
Top influencers BaubleBar works with
BaubleBar's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@jujubeingdeluluTikTok61.1M
2
@summer.saltsTikTok1831.5K
3
@indiadebeaufortInstagram1644.4K
4
@gracenfaithgTikTok1419K
5
@summmerlyyyTikTok1262.4K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether BaubleBar works with creators once, or builds an ongoing roster.
Repeat creators make up 18.8% of BaubleBar's creator network and generate 31.9% of total reach. The charts below show how often those partnerships recur and how much of BaubleBar's audience reach they account for.
Repeat creators make up 18.8% of BaubleBar's creator network and generate 31.9% of total reach. The charts below show how often those partnerships recur and how much of BaubleBar's audience reach they account for.
One-off vs. repeat creators
Share of 628 creators
Months active
Repeat creators only
2 months
62.7%
3 months
26.3%
4+ months
11.0%
Repeat partnerships at a glance
31.9%
of total reach comes from repeat creators
3.7
average posts per repeat creator
7 months
longest running partnership
Creators BaubleBar works with repeatedly
@danidecespedesView on TikTok ↗
[...] in the moment @Past Midnight @Revolve @BaubleBar
10.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@suh.man.thuhView on TikTok ↗
Wednesday ootd. My blister hurts 😭 @BaubleBar @Nordstrom @Aelfric Eden Shop @CROCS US [...]
9.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@victoriarwestbrookView on TikTok ↗
BaubleBar x Disney has done it again and released [...]
1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
BaubleBar's most loyal creators
@danidecespedes
Months active7
Posts20
Total engagement868
@suh.man.thuh
Months active7
Posts19
Total engagement1.6K
@victoriarwestbrook
Months active7
Posts10
Total engagement347
Geographical breakdown
The markets where BaubleBar's sponsored creators are based. 100.0% of sponsored posts came from creators based in 3 markets. United States and United Kingdom lead at 98.8% and 0.6%.
Sponsored posts by creator location
Top 3 markets
United States
98.8%
United Kingdom
0.6%
Canada
0.6%
BaubleBar vs. related brands
How BaubleBar's influencer activity compares with other accessories brands.
Sponsored posts, last 12 months
BaubleBar vs. related brands
6.7K posts
987 posts
201 posts
Frequently asked questions
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