BaubleBar Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by BaubleBar over the last 12 months.
This report breaks down where & how BaubleBar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BaubleBar, see here: BaubleBar influencers.
Influencer activity throughout the year
BaubleBar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BaubleBar's influencer activity by month
Number of sponsored posts
BaubleBar's influencer output appears relatively consistent throughout the year, averaging about 247 sponsored posts per month. November recorded the highest volume at 401 posts (62% above average), while April was the quietest at 146 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BaubleBar's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (56.6%)
- TikTok: 1.3k posts (42.8%)
- YouTube: 18 posts (0.6%)
BaubleBar's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BaubleBar.
Here are 3 examples of BaubleBar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leawilemon x BaubleBar
![Instagram post by @leawilemon for BaubleBar. Caption reads: [...] 👏🏼 Linked it on my ShopMy in my bio!....](https://images.od.modash.io/fccad4793d1929ce77de99a91f0601a925f7cc70)
Influencer bio
👋🏼 28 | Faye’s mom • Ootds, diys, finds & favorites • Links & Inquiries below
Collaboration metrics
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jujubeingdelulu x BaubleBar
![TikTok post by @jujubeingdelulu for BaubleBar. Caption reads: [...] her!! such a nice inexpensive option....](https://images.od.modash.io/dac94106b6c3de9a3b96dab905058d7a1d1a6446)
Influencer bio
collab: jujubeingdelulu@gmail.com
Collaboration metrics
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pincessshannon x BaubleBar
Influencer bio
You can usually find us out in the Walt Disney World and Orlando theme parks, whether we’re pin hunting, shopping the new merch, meeting characters, or pin trading, of course! 😋 You can also find @PINcessShannon on Instagram & TikTok! ✨ Follow along for all things collectibles & parks adventures! ( PINcessshannon princessshannon princess Shannon )
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 54.8%
- Posts: 45.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BaubleBar are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BaubleBar's influencers average views (Instagram)
Based on each influencer's average views per post
BaubleBar's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (58.2k avg views/post):
missyonmadison x BaubleBar
Influencer bio
💖 Content Creator Spreading Joy Daily ⭐️ Fashion•Lifestyle•Pups•Travel 🐶@leiaandsavannah📍LA 📱TikTok 72k+ 💌 MissyOnMadison@gmail.com 🛍️ Shop My Posts⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.5k avg views/post):
darthdarlin_ x BaubleBar
![Instagram post by @darthdarlin_ for BaubleBar. Caption reads: [...] my city ☀️ Summer Mickey keychain by....](https://images.od.modash.io/11e475f7878267faab62da5c916c31a344b9cb6d)
Influencer bio
SD-> DISNEYLAND📍 🇲🇽🐭🏰🖤✨ adriana.alamilla@gmail.com 💌 Mickey & Darth Vader style 🤝🏽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BaubleBar's repeat partnerships
Out of 1.5k unique influencers in our dataset, 95 of them (6%) posted content for BaubleBar in 3 or more separate calendar months. The most consistent partner is @enchantinglyerin_, who has collaborated across 10 months with 17 total posts.
Here are 3 examples of BaubleBar's repeat influencer partnerships, with links to the sponsored content.
enchantinglyerin_ x BaubleBar
![Instagram post by @enchantinglyerin_ for BaubleBar. Caption reads: [...] and bracelet: @superfanbybaublebar....](https://images.od.modash.io/b35c2d2c8d912ba08581631a49ac5f0c65786b75)
sparklefairydmd x BaubleBar
![Instagram post by @sparklefairydmd for BaubleBar. Caption reads: [...] ears I’m wearing are from @baublebar #gifted....](https://images.od.modash.io/fdc324890eae458f83b0ec04e37b52135ea67f6f)
![Instagram post by @sparklefairydmd for BaubleBar. Caption reads: [...] gifted ears & bracelet from @baublebar....](https://images.od.modash.io/4ab82fae50d3a30da03ac394b5131ea030ee9672)
![Instagram post by @sparklefairydmd for BaubleBar. Caption reads: [...] content☺️ my ears are @baublebar #gifted &....](https://images.od.modash.io/087769e8f513447832007ec53ca42b0847adf2c3)
danielle_sabia x BaubleBar
![TikTok post by @danielle_sabia for BaubleBar. Caption reads: @BaubleBar x @Pixar Monsters Inc. [...].](https://images.od.modash.io/53c8024fd291d74cd95fd4c6a13de72f39314e31)
![TikTok post by @danielle_sabia for BaubleBar. Caption reads: [...] unlocked 🔓🥹 The @BaubleBar Big Spring....](https://images.od.modash.io/1b47acd64aa1b8c47f0e1d5bc6aa504f80e74043)
![TikTok post by @danielle_sabia for BaubleBar. Caption reads: [...] Friday deals are upon us and @BaubleBar has....](https://images.od.modash.io/dc5e0e5cf77450bba65e6f7b137379577c9411d0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BaubleBar had the most influencer activity. 84.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.2%)
- Brazil (2.7%)
- Canada (2.5%)
BaubleBar's influencer activity by market
Here is another example of BaubleBar collaborating with an influencer in United States.
summmerlyyy x BaubleBar
![TikTok post by @summmerlyyy for BaubleBar. Caption reads: [...] @Disney Parks @Jacob Kelley Thanks to....](https://images.od.modash.io/96525954abd90945113710faa14b68d23b78306a)
BaubleBar's influencer activity vs. related brands
BaubleBar competes with EVRY JEWELS and ana luisa in affordable, giftable jewelry with trend-led drops. All three are strong benchmarks for influencer styling, gifting moments, and seasonal promo-driven campaigns.
Total influencer content
BaubleBar vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 8.7k sponsored posts, significantly outpacing BaubleBar (3k posts) and ana luisa (674 posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. EVRY JEWELS has more than twice the total posts as BaubleBar and ana luisa.
By social platform
BaubleBar vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BaubleBar leads on Instagram and YouTube, while EVRY JEWELS leads on TikTok. The gap is most notable on TikTok, with EVRY JEWELS at 7.8k, BaubleBar at 1.3k, ana luisa at 334 posts. EVRY JEWELS's activity is particularly concentrated on TikTok. On TikTok, EVRY JEWELS has several times more posts than BaubleBar and ana luisa.
By geographical market
BaubleBar vs. related brands influencer activity (by country)
Estimated sponsored posts in BaubleBar's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (5.6k posts, 64.8%), Canada (684 posts, 7.9%), United Kingdom (519 posts, 6%), suggesting a North America focus, while BaubleBar leads in Brazil with 80 posts (2.7%). Looking at United States specifically, the split is EVRY JEWELS at 5.6k posts (64.8%), BaubleBar at 2.5k posts (84.2%), ana luisa at 365 posts (54.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- EVRY JEWELS's Influencer Marketing Strategy
- ana luisa's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
- Cocokind's Influencer Marketing Strategy
- Kopari Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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