BaubleBar Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 480 pieces of influencer content sponsored by BaubleBar over the last 12 months.

This report breaks down where & how BaubleBar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BaubleBar, see here: BaubleBar influencers.

Influencer activity throughout the year

BaubleBar's sponsored post volume appears to trend upward over the 12-month period, rising from 19 posts in January to 54 in December. The peak month, November, reached 102 posts, 155% higher than the monthly average of 40.

August generated the most views at 857.2k, while March recorded the least at 56k. Across all tracked posts in the 12-month window, average views per post were 7.6k. Interestingly, the highest-view month (August) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @summmerlyyy, generated 618.2k views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BaubleBar's sponsored influencer collaborations break down by social platform:

• Instagram: 364 posts (75.8%)
• TikTok: 114 posts (23.8%)
• YouTube: 2 posts (0.4%)

Instagram influencer marketing is a clear focus for BaubleBar.

Here are 3 examples of BaubleBar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

pincessshannon x BaubleBar

pincessshannon

@pincessshannon

04 Jun, 25

312.3k

9k

@baublebar baublebar mystery pins and they’re [...]

Influencer bio

Let’s do something fun today! 🎢✨ 📍 Orlando, Florida 💌 usshannonshaffer@gmail.com ( princessshannon )

Collaboration metrics

Post views 312.3k

Post EMV $10.3k

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summmerlyyy x BaubleBar

summmerlyyy

@summmerlyyy

23 Aug, 25

618.2k

88k

[...] @Disney Parks @Jacob Kelley Thanks to @BaubleBar for their Halloween goodies, check the [...]

Influencer bio

Disney Living ☀️ @jacobkelleyofficial ✉️ summerlee.contactme@gmail.com

Collaboration metrics

Post views 618.2k

Post EMV $16.8k

More influencer data

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ReneeAmberg x BaubleBar

ReneeAmberg

@ReneeAmberg

02 Dec, 25

7k

487

[...] ttps://www.masachips.com/products/ma... BaubleBar: [...]

Influencer bio

Hiii :) my names Renee - the rest is up to you. Instagram: @reneeamberg Contact Me! Business Inquiries ONLY: reneeamberg1@gmail.com

Collaboration metrics

Post views 7.0k

Post EMV $258

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 37% of partnerships featuring creators averaging <1K views, BaubleBar's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 37%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (26.0k avg views/post):

magicfamilyadventures x BaubleBar

magicfamilyadventures

@magicfamilyadventures

24 Oct, 25

57.7k

832

🎄New Gingerbread Baublebar Collection🎄 Baublebar has outdone [...]

Influencer bio

🏰SoCal Theme Parks & Events 🌟Money & Time Saving Tips 💌 MagicFamilyAdventures@yahoo.com 💫Follow on YouTube & TikTok for More!

Collaboration metrics

Post views 57.7k

Post EMV $1.8k

More influencer data

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And here is another example with a smaller creator on Instagram (8.4k avg views/post):

darthdarlin_ x BaubleBar

darthdarlin_

@darthdarlin_

21 Jul, 25

2.3k

101

[...] my city ☀️ Summer Mickey keychain by @baublebar @superfanbybaublebar #gifted Mickey [...]

Influencer bio

SD-> DISNEYLAND📍 🇲🇽🐭🏰🖤✨ adriana.alamilla@gmail.com 💌 Mickey & Darth Vader style 🤝🏽

Collaboration metrics

Post views 2.3k

Post EMV $80

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BaubleBar's repeat partnerships

sparklefairydmd x BaubleBar

sparklefairydmd

@sparklefairydmd

14 Aug, 25

6.1k

[...] ears I’m wearing are from @baublebar #gifted #hauntedmansion [...]

sparklefairydmd

@sparklefairydmd

02 Nov, 25

5.5k

[...] gifted ears & bracelet from @baublebar #gifted #baublebar [...]

sparklefairydmd

@sparklefairydmd

22 Jun, 25

2.9k

[...] content☺️ my ears are @baublebar #gifted & Minnie pool bag is [...]

enchantinglyerin_ x BaubleBar

enchantinglyerin_

@enchantinglyerin_

09 Jun, 25

2.4k

153

Thank you so much to @baublebar for sending over these [...]

enchantinglyerin_

@enchantinglyerin_

06 Nov, 25

2.2k

166

Thank you so much @superfanbybaublebar @baublebar for sending over [...]

enchantinglyerin_

@enchantinglyerin_

19 Mar, 25

2k

131

Thank you so much to @baublebar for sending over these [...]

karasindizagain x BaubleBar

karasindizagain

@karasindizagain

12 Aug, 25

3.6k

226

You know it’s Halloween when @baublebar / @superfanbybaublebar drops [...]

karasindizagain

@karasindizagain

22 Aug, 25

2.8k

191

[...] shoutout to @superfanbybaublebar @baublebar for all the cutest [...]

karasindizagain

@karasindizagain

04 Jun, 25

2.8k

111

[...] love pins. 😈 Shop the new @baublebar x @pixar Monster’s, Inc. pins [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (3.5%)
• Canada (2.3%)
• Brazil (2.3%)

Here is another example of BaubleBar collaborating with an influencer in United States.

valerialipovetsky x BaubleBar

valerialipovetsky

@valerialipovetsky

13 Sep, 25

290.5k

3.8k

[...] @fendi Watch @patekphilippe Bracelet @baublebar Sunnies @jimmyfairly

BaubleBar's influencer activity vs. related brands

BaubleBar competes with EVRY JEWELS and Ana Luisa in accessible, trend-forward jewelry that performs well in gifting and outfit-styling content. These brands target similar audiences and often win through creator-led product stacking and hauls.

Total influencer content

EVRY JEWELS leads with 2.2k sponsored posts, significantly outpacing ana luisa (1.3k posts) and BaubleBar (480 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. EVRY JEWELS has multiple times more total posts than BaubleBar and ana luisa.

By social platform

BaubleBar leads on Instagram, while EVRY JEWELS has the most activity on TikTok and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 1.9k, ana luisa at 125, BaubleBar at 114 posts. BaubleBar's activity is particularly concentrated on Instagram. On TikTok and YouTube, EVRY JEWELS and ana luisa post multiple times more than BaubleBar.

By geographical market

EVRY JEWELS has the highest estimated sponsored-post volume in United States (1.5k posts, 68.9%), Canada (212 posts, 9.7%), United Kingdom (124 posts, 5.7%), suggesting a North America focus. Looking at United States specifically, the split is EVRY JEWELS at 1.5k posts (68.9%), ana luisa at 710 posts (55.7%), BaubleBar at 407 posts (84.8%).