We analyzed 3.1k pieces of influencer content sponsored by BaubleBar over the last 12 months.
This report breaks down where & how BaubleBar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BaubleBar, see here: BaubleBar influencers.
BaubleBar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BaubleBar's sponsored post volume appears to trend upward over the 12-month period, rising from 232 posts in January to 343 in December. The peak month, November, reached 436 posts, 68% higher than the monthly average of 260.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BaubleBar's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BaubleBar.
Here are 3 examples of BaubleBar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
👋🏼 27 | girl mom • Ootds, diys, finds & favorites • Links & Inquiries below
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Disney Living ☀️ @jacobkelleyofficial ✉️ summerlee.contactme@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Hiii :) my names Renee - the rest is up to you. Instagram: @reneeamberg Contact Me! Business Inquiries ONLY: reneeamberg1@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers BaubleBar are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
BaubleBar's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (55.2k avg views/post):
Influencer bio
💖 Content Creator Spreading Joy Daily ⭐️ Fashion•Lifestyle•Pups•Travel 🐶@leiaandsavannah📍LA 📱TikTok 72k+ 💌 MissyOnMadison@gmail.com 🛍️ Shop My Posts⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.4k avg views/post):
Influencer bio
SD-> DISNEYLAND📍 🇲🇽🐭🏰🖤✨ adriana.alamilla@gmail.com 💌 Mickey & Darth Vader style 🤝🏽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.5k unique influencers in our dataset, 102 of them (7%) posted content for BaubleBar in 3 or more separate calendar months. The most consistent partner is @enchantinglyerin_, who has collaborated across 11 months with 24 total posts.
Here are 3 examples of BaubleBar's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BaubleBar had the most influencer activity. 84.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BaubleBar collaborating with an influencer in United States.
BaubleBar’s fashion jewelry and personalization angle overlaps with EVRY JEWELS and Ana Luisa, which compete for the same giftable, trend-led accessory shoppers through influencer styling and hauls.
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 9.4k sponsored posts, significantly outpacing BaubleBar (3.1k posts) and ana luisa (2.9k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. EVRY JEWELS has multiple times more total posts than BaubleBar and ana luisa.
Sponsored posts by platform
BaubleBar leads on Instagram, while EVRY JEWELS has the most activity on TikTok and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 8.1k, BaubleBar at 1.2k, ana luisa at 178 posts. EVRY JEWELS's activity is particularly concentrated on TikTok. EVRY JEWELS has far more TikTok posts than BaubleBar and ana luisa, while ana luisa has far more YouTube posts than the others.
Estimated sponsored posts in BaubleBar's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (6.1k posts, 64.9%), Canada (843 posts, 9%), United Kingdom (412 posts, 4.4%), suggesting a North America focus, while BaubleBar leads in Brazil with 78 posts (2.5%). Looking at United States specifically, the split is EVRY JEWELS at 6.1k posts (64.9%), BaubleBar at 2.6k posts (84.3%), ana luisa at 1.6k posts (56.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.