BaubleBar Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.6k pieces of influencer content sponsored by BaubleBar over the last 12 months.
This report breaks down where & how BaubleBar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BaubleBar, see here: BaubleBar influencers.
Influencer activity throughout the year
BaubleBar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BaubleBar's influencer activity by month
Number of sponsored posts
BaubleBar's influencer output appears relatively consistent throughout the year, averaging about 296 sponsored posts per month. May recorded the highest volume at 452 posts (53% above average), while July was the quietest at 200 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BaubleBar's sponsored influencer collaborations break down by social platform:
- Instagram: 2.0k posts (56.5%)
- TikTok: 1.5k posts (42.3%)
- YouTube: 41 posts (1.2%)
BaubleBar's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BaubleBar.
Here are 3 examples of BaubleBar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leawilemon x BaubleBar
![Instagram post by @leawilemon for BaubleBar. Caption reads: [...] 👏🏼 Linked it on my ShopMy in my bio!....](https://images.od.modash.io/fccad4793d1929ce77de99a91f0601a925f7cc70)
Influencer bio
👋🏼 28 | Faye’s mom • Ootds, diys, finds & favorites • Links & Inquiries below
Collaboration metrics
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jujubeingdelulu x BaubleBar
![TikTok post by @jujubeingdelulu for BaubleBar. Caption reads: [...] her!! such a nice inexpensive option....](https://images.od.modash.io/dac94106b6c3de9a3b96dab905058d7a1d1a6446)
Influencer bio
collab: jujubeingdelulu@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Tati x BaubleBar
Influencer bio
Mother of Makeup | Biohacking Enthusiast | Spiritual Aficionado xo’s ~ Tati 💋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 57.3%
- Posts: 42.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BaubleBar are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BaubleBar's influencers average views (Instagram)
Based on each influencer's average views per post
BaubleBar's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (55.0k avg views/post, 197.2k followers):
missyonmadison x BaubleBar
Influencer bio
💖 LA Content Creator Spreading Joy Daily ⭐️ Fashion•Lifestyle•Pups•Travel 💌 MissyOnMadison@gmail.com 🐶@leiaandsavannah 📱TikTok 73k+ 🛍️ Shop My Posts⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.6k avg views/post, 37.8k followers):
madissonstickel x BaubleBar
![Instagram post by @madissonstickel for BaubleBar. Caption reads: [...] received my newest bracelet stack from....](https://images.od.modash.io/e6e37630d6edcb29bf2d9bb64f1fb68d73a4b788)
Influencer bio
➕saved marriage + motherhood + lifestyle bookworm • coffee lover 📷 central pennsylvania creator
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BaubleBar's repeat partnerships
Out of 1.8k unique influencers in our dataset, 104 of them (6%) posted content for BaubleBar in 3 or more separate calendar months. The most consistent partner is @sparklefairydmd, who has collaborated across 10 months with 27 total posts.
Here are 3 examples of BaubleBar's repeat influencer partnerships, with links to the sponsored content.
sparklefairydmd x BaubleBar
![Instagram post by @sparklefairydmd for BaubleBar. Caption reads: [...] ears I’m wearing are from @baublebar #gifted....](https://images.od.modash.io/fdc324890eae458f83b0ec04e37b52135ea67f6f)
![Instagram post by @sparklefairydmd for BaubleBar. Caption reads: [...] gifted ears & bracelet from @baublebar....](https://images.od.modash.io/4ab82fae50d3a30da03ac394b5131ea030ee9672)
![Instagram post by @sparklefairydmd for BaubleBar. Caption reads: [...] in the holiday deals with @baublebar ✨now....](https://images.od.modash.io/54ab165c6fba6b3f068f5686b0866be9f013572a)
enchantinglyerin_ x BaubleBar
![Instagram post by @enchantinglyerin_ for BaubleBar. Caption reads: [...] and bracelet: @superfanbybaublebar....](https://images.od.modash.io/b35c2d2c8d912ba08581631a49ac5f0c65786b75)
suh.man.thuh x BaubleBar
![TikTok post by @suh.man.thuh for BaubleBar. Caption reads: [...] ootd. My blister hurts 😭 @BaubleBar....](https://images.od.modash.io/0a38ade9f5b343c1560404a5c8486134f6e4340a)
![TikTok post by @suh.man.thuh for BaubleBar. Caption reads: [...] @Red Bull @Firmoo Glasses @BaubleBar....](https://images.od.modash.io/4ca8aa9c0843061944629ab7cf68f121931b453a)
![TikTok post by @suh.man.thuh for BaubleBar. Caption reads: [...] to add link for the pants @BaubleBar @Mint....](https://images.od.modash.io/1a93b07a0d3ba7d92155e98ca540f1e65506a813)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BaubleBar had the most influencer activity. 83.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.6%)
- Canada (2.8%)
- Brazil (2.2%)
BaubleBar's influencer activity by market
Here is another example of BaubleBar collaborating with an influencer in United States.
summmerlyyy x BaubleBar
![TikTok post by @summmerlyyy for BaubleBar. Caption reads: [...] @Disney Parks @Jacob Kelley Thanks to....](https://images.od.modash.io/96525954abd90945113710faa14b68d23b78306a)
BaubleBar's influencer activity vs. related brands
BaubleBar, EVRY JEWELS, and ana luisa all target fashion jewelry shoppers with gifting, stacking, and trend-led launches. They compete for similar audiences and creator content formats like “get ready with me” and styling reels.
Total influencer content
BaubleBar vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 9.2k sponsored posts, significantly outpacing BaubleBar (3.6k posts) and ana luisa (1.1k posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs. EVRY JEWELS has more than twice as many total posts as BaubleBar and ana luisa.
By social platform
BaubleBar vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BaubleBar leads on Instagram, while EVRY JEWELS has the most activity on TikTok and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 8.2k, BaubleBar at 1.5k, ana luisa at 301 posts. EVRY JEWELS's activity is particularly concentrated on TikTok. EVRY JEWELS has far more TikTok posts than BaubleBar and ana luisa, while ana luisa has far more YouTube posts than BaubleBar and EVRY JEWELS.
By geographical market
BaubleBar vs. related brands influencer activity (by country)
Estimated sponsored posts in BaubleBar's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (6.4k posts, 69.8%), Canada (850 posts, 9.2%), United Kingdom (425 posts, 4.6%), suggesting a North America focus. Looking at United States specifically, the split is EVRY JEWELS at 6.4k posts (69.8%), BaubleBar at 3k posts (83.3%), ana luisa at 613 posts (57.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- EVRY JEWELS's Influencer Marketing Strategy
- ana luisa's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
- Cocokind's Influencer Marketing Strategy
- Kopari Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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