BaubleBar Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.8k pieces of influencer content sponsored by BaubleBar over the last 12 months.

This report breaks down where & how BaubleBar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BaubleBar, see here: BaubleBar influencers.

Influencer activity throughout the year

BaubleBar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BaubleBar's influencer output appears relatively consistent throughout the year, averaging about 318 sponsored posts per month. May recorded the highest volume at 494 posts (55% above average), while January was the quietest at 230 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BaubleBar's sponsored influencer collaborations break down by social platform:

• Instagram: 2.2k posts (56.4%)
• TikTok: 1.6k posts (42.3%)
• YouTube: 47 posts (1.2%)

Instagram influencer marketing is a clear focus for BaubleBar.

Here are 3 examples of BaubleBar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

indiadebeaufort x BaubleBar

indiadebeaufort

@indiadebeaufort

23 Feb, 26

644.4k

20.5k

To mix prints or not to mix prints? That is the question…#style #grwm #streetstyle #fashion #stylist *Reel features gifted PR ❤️

Influencer bio

A C T O R V I N T A G E L O V E R Londoner in LA india@avgmanagement.com

Collaboration metrics

Post views644.4k

Post EMV $21.4k

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jujubeingdelulu x BaubleBar

jujubeingdelulu

@jujubeingdelulu

14 Apr, 26

982.4k

11.3k

[...] her!! such a nice inexpensive option @BaubleBar

Influencer bio

more of me: @Jul 💛 collab: jujubeingdelulu@gmail.com

Collaboration metrics

Post views982.4k

Post EMV $20.2k

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Tati x BaubleBar

Tati

@Tati

27 Apr, 26

121.7k

5.2k

click more to expand. 💕 xo's Tati ▸ VIDEO MENTIONED: Yasmin Kapezova 10min Lymphatic Drainage • Activate Your Lymphatic System and Lose We... ▸ Follow me on ShopMy to see all of my current favorites ▸ WHAT I"M WEARING Top: Off the shoulder sweatshirt ▸ WHAT'S MY JEWELRY? Necklace: Ring: Bauble Bar Heart Ring Ring: Bauble Bar Ring Stack 📌 ▸ PRODUCTS MENTIONED / MAKEUP WORN: DETAILS By TATI - MAKEUP BRUSHES* HobaCare Organic Jojoba Oil Clearbody Organics Organic Cotton Gloves Prequel Foot Rescue Advanced Restorative Treatment 14th Night The Hair Elixir Catrice Gel Glide Long-Lasting Lip Liner // 100 Bare Trace $6!!! So good! Sharptacular Mess Free Makeup Pencil Sharpener Peach & Lily Glass Skin Ginseng Collagen Mask Phor Essentials Kojic Acid & Turmeric Cleansing Epres Bond Repair Treatment ▸ LET’S CONNECT Instagram glamlifeguru TikTok TatiWestbrook Snapchat TatiWestbrook Twitter glamlifeguru Email Tati@GlamLifeGuru.com ▸ New PR Mailing Address TATI WESTBROOK 2300 W. 7th St Suite 108, Box 211 Fort Worth, TX 76107 FTC DISCLAIMER: This video is Not Sponsored, however I sometimes provide affiliate links where I earn a small commission with purchase. Thank you for your support. All Rights Reserved © 2026, TATI INC Hi I'm Tati Westbrook, thank you for watching, please be sure to check out my collection of new makeup review videos where you'll find my best beauty tips, tricks and favorites on everything from top luxury cosmetics to my favorite drugstore makeup. Whether you're looking for a new product review, tutorials, beauty tips, haul or perhaps even a giveaway, I hope you enjoy watching.

Influencer bio

Mother of Makeup | Biohacking Enthusiast | Spiritual Aficionado xo’s ~ Tati 💋

Collaboration metrics

Post views121.7k

Post EMV $4.2k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

BaubleBar's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (45.7k avg views/post):

missyonmadison x BaubleBar

missyonmadison

@missyonmadison

13 Jun, 26

3.3k

⭐️BAUBLEBAR x Disney Haul⭐️ Got a little ✨Magic [...]

Influencer bio

💖 LA Content Creator Spreading Joy Daily ⭐️ Fashion•Lifestyle•Pups•Travel 💌 MissyOnMadison@gmail.com 🐶@leiaandsavannah 📱TikTok 73k+ 🛍️ Shop My Posts⤵️

Collaboration metrics

Post likes3.3k

Post EMV $329

More influencer data

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And here is another example with a smaller creator on Instagram (6.9k avg views/post):

meili_zzz x BaubleBar

meili_zzz

@meili_zzz

10 Jun, 26

3.3k

Pokémon x BaubleBar is here!!🤭 I’m so excited to share a [...]

Influencer bio

lifestyle, beauty, home & tbh everything 📍Seattle | TikTok (200K) 💌 lifeofmeiliz@gmail.com ⬇️ more Reels under the middle tab

Collaboration metrics

Post likes3.3k

Post EMV $333

More influencer data

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BaubleBar's repeat partnerships

sparklefairydmd x BaubleBar

sparklefairydmd

@sparklefairydmd

14 Aug, 25

6.1k

[...] ears I’m wearing are from @baublebar #gifted #hauntedmansion [...]

sparklefairydmd

@sparklefairydmd

02 Nov, 25

5.5k

[...] gifted ears & bracelet from @baublebar #gifted #baublebar [...]

sparklefairydmd

@sparklefairydmd

04 Jul, 26

2.7k

[...] of July inspo✨ @superfanbybaublebar @baublebar *gifted* @primark [...]

enchantinglyerin_ x BaubleBar

enchantinglyerin_

@enchantinglyerin_

06 Nov, 25

2.2k

166

Thank you so much @superfanbybaublebar @baublebar for sending over [...]

enchantinglyerin_

@enchantinglyerin_

03 Sep, 25

207

[...] and bracelet: @superfanbybaublebar @baublebar #gifted Shoes: [...]

enchantinglyerin_

@enchantinglyerin_

12 Apr, 26

111

@superfanbybaublebar @baublebar so kindly sent me [...]

suh.man.thuh x BaubleBar

suh.man.thuh

@suh.man.thuh

14 Jan, 26

9.1k

225

[...] ootd. My blister hurts 😭 @BaubleBar @Nordstrom @Aelfric Eden Shop [...]

suh.man.thuh

@suh.man.thuh

16 Jan, 26

5.3k

93

[...] @Red Bull @Firmoo Glasses @BaubleBar @Nordstrom @Mint and Lily [...]

suh.man.thuh

@suh.man.thuh

14 Jan, 26

5k

71

[...] to add link for the pants @BaubleBar @Mint and Lily @Nordstrom [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (3.2%)
• Canada (2.6%)
• Brazil (2.6%)

Here is another example of BaubleBar collaborating with an influencer in United States.

summmerlyyy x BaubleBar

summmerlyyy

@summmerlyyy

23 Aug, 25

825.1k

112.5k

[...] @Disney Parks @Jacob Kelley Thanks to @BaubleBar for their Halloween goodies, check the [...]

BaubleBar's influencer activity vs. related brands

BaubleBar competes with EVRY JEWELS and ana luisa in affordable-to-premium fashion jewelry aimed at style-conscious, giftable purchases. Their influencer content overlaps around stacking, outfit styling, and seasonal launches.

Total influencer content

EVRY JEWELS leads with 9.6k sponsored posts, significantly outpacing BaubleBar (3.8k posts) and ana luisa (2.1k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. EVRY JEWELS has more than twice as many total posts as BaubleBar and ana luisa.

By social platform

BaubleBar leads on Instagram, while EVRY JEWELS has the most activity on TikTok and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 8.6k, BaubleBar at 1.6k, ana luisa at 284 posts. EVRY JEWELS's activity is particularly concentrated on TikTok. TikTok posting is far higher for EVRY JEWELS than BaubleBar and ana luisa, while YouTube posting is far higher for ana luisa than BaubleBar and EVRY JEWELS.

By geographical market

EVRY JEWELS has the highest estimated sponsored-post volume in United States (6.7k posts, 69.3%), Canada (902 posts, 9.4%), United Kingdom (432 posts, 4.5%), suggesting a North America focus. Looking at United States specifically, the split is EVRY JEWELS at 6.7k posts (69.3%), BaubleBar at 3.2k posts (83.3%), ana luisa at 1.2k posts (56.3%).