KeepThatPump Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by KeepThatPump over the last 12 months.
This report breaks down where & how KeepThatPump invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KeepThatPump, see here: KeepThatPump influencers.
Influencer activity throughout the year
KeepThatPump's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
KeepThatPump's influencer activity by month
Number of sponsored posts
KeepThatPump's influencer output appears relatively consistent throughout the year, averaging about 207 sponsored posts per month. October recorded the highest volume at 285 posts (38% above average), while May was the quietest at 134 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KeepThatPump's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (100%)
KeepThatPump's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for KeepThatPump.
Here are 1 examples of KeepThatPump's recent sponsored collaborations (one each for TikTok).
gemma_anderton x KeepThatPump
![TikTok post by @gemma_anderton for KeepThatPump. Caption reads: [...] cable facepulls 🤝🏼 Wearing NEW....](https://images.od.modash.io/e76b688d165323e1096a3c23b41d8cf4cc00f00f)
Influencer bio
Fitness motivation 💪🏼 📍 Brisbane, AUS @keepthatpump | GEMMA10
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93%
- Carousels: 7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers KeepThatPump are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
KeepThatPump's influencers average views (TikTok)
Based on each influencer's average views per post
With 47.9% of partnerships featuring creators averaging 1K-5K views, KeepThatPump's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (282.3k avg views/post):
gymratjesss x KeepThatPump
![TikTok post by @gymratjesss for KeepThatPump. Caption reads: [...] don’t hit upper body💅 ~ wearing....](https://images.od.modash.io/99f83e79cec1a595dd42bd0fcf4868ddd41dfbd6)
Influencer bio
@DFYNE: JESSH @AYBL: JESS @KEEPTHATPUMP: JESSHALL @Elite Supplements JESSH mustafa@flowstate-talent.com 💌
Collaboration metrics
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And here is another example with a smaller creator on TikTok (6.3k avg views/post):
rayneroseeee x KeepThatPump
![TikTok post by @rayneroseeee for KeepThatPump. Caption reads: [...] colours are so cute I’m obsessed....](https://images.od.modash.io/b10b61bff86bc1376c816a12e093e0e1e3ec5635)
Influencer bio
gym baddie | lifestyle | routines | vlogs @KEEPTHATPUMP | RAYNE10 @peptidebaddie Collab💌raynepaniora@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KeepThatPump's repeat partnerships
Out of 436 unique influencers in our dataset, 41 of them (9%) posted content for KeepThatPump in 3 or more separate calendar months. The most consistent partner is @emilypollockkk, who has collaborated across 13 months with 125 total posts. @rotemzoharr alone accounts for 14% of all tracked sponsored content.
Here are 3 examples of KeepThatPump's repeat influencer partnerships, with links to the sponsored content.
emilypollockkk x KeepThatPump
![TikTok post by @emilypollockkk for KeepThatPump. Caption reads: [...] landing tonight 7PM @KEEPTHATPUMP DC....](https://images.od.modash.io/622d2b9ef0c3c9bd33643165fffc39c5da8b1659)
![TikTok post by @emilypollockkk for KeepThatPump. Caption reads: [...] TOMORROW NIGHT 💅🏽🤍 @KEEPTHATPUMP DC....](https://images.od.modash.io/09a97f4aa45b2361d6b6dcdabe3ce173650d8d9e)
![TikTok post by @emilypollockkk for KeepThatPump. Caption reads: [...] colour ranking!! @KEEPTHATPUMP DC EMMY10....](https://images.od.modash.io/77f6a4521faf540c07820db301c034755a6bfcc8)
taylerfit x KeepThatPump
![TikTok post by @taylerfit for KeepThatPump. Caption reads: [...] toned arms 💪🏻 Wearing @KEEPTHATPUMP code....](https://images.od.modash.io/21944d781545d8084eb04c351590fcd708048fb1)
![TikTok post by @taylerfit for KeepThatPump. Caption reads: [...] better than 2 🤩 wearing @KEEPTHATPUMP code....](https://images.od.modash.io/832e7a9dcfe66f0c6c8d9ff299de6a954a9a29fb)
![TikTok post by @taylerfit for KeepThatPump. Caption reads: [...] do everything together 😅 @KEEPTHATPUMP code....](https://images.od.modash.io/e8739a4300704dcb5687d3e1497ad183922f64cd)
emilydenic x KeepThatPump
![TikTok post by @emilydenic for KeepThatPump. Caption reads: New @KEEPTHATPUMP long sleeve tops launching [...].](https://images.od.modash.io/c62a39c647b576e30faf896e5a7a201159a3f05d)
![TikTok post by @emilydenic for KeepThatPump. Caption reads: @KEEPTHATPUMP Ribbed long sleeve tops now [...].](https://images.od.modash.io/c17fb9cefc409bea71d5d8a092b28a279dfa8806)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
KeepThatPump's influencer activity vs. related brands
KeepThatPump competes with 1st Phorm and EHPlabs in performance supplements marketed through fitness creators and transformation content. They target similar gym audiences looking for pre-workout and training-support products.
Total influencer content
KeepThatPump vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 13.2k sponsored posts, significantly outpacing 1st Phorm (9.2k posts) and KeepThatPump (2.5k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. EHPlabs and 1st Phorm have several times more total posts than KeepThatPump.
By social platform
KeepThatPump vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, 1st Phorm leads on Instagram and YouTube and EHPlabs leads on TikTok. The gap is most notable on TikTok, with EHPlabs at 9.1k, KeepThatPump at 2.5k, 1st Phorm at 986 posts. KeepThatPump's activity is particularly concentrated on TikTok. KeepThatPump’s posts are concentrated on TikTok, while 1st Phorm has far more Instagram posts and EHPlabs has far more TikTok posts than the others.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- 1st Phorm's Influencer Marketing Strategy
- EHPlabs's Influencer Marketing Strategy
- Nerdy Nuts's Influencer Marketing Strategy
- The Lip Bar's Influencer Marketing Strategy
- Levoit's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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