KeepThatPump Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.0k pieces of influencer content sponsored by KeepThatPump over the last 12 months.
This report breaks down where & how KeepThatPump invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KeepThatPump, see here: KeepThatPump influencers.
Influencer activity throughout the year
KeepThatPump's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
KeepThatPump's influencer activity by month
Number of sponsored posts
KeepThatPump's influencer activity appears to have tapered over the year, from 236 posts in January down to 223 in December. May was the busiest month at 681 posts, 105% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KeepThatPump's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (62.4%)
- Instagram: 1.5k posts (37%)
- YouTube: 24 posts (0.6%)
KeepThatPump's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for KeepThatPump.
Here are 3 examples of KeepThatPump's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jaysmerk x KeepThatPump
Influencer bio
Getting more jacked everyday @breathedivinity ✗ @breathedivinityred code: JAYSMERK ᕦ(ò_óˇ)ᕤ Programs & Coaching👇🏽
Collaboration metrics
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gemma_anderton x KeepThatPump
![TikTok post by @gemma_anderton for KeepThatPump. Caption reads: [...] cable facepulls 🤝🏼 Wearing NEW....](https://images.od.modash.io/e76b688d165323e1096a3c23b41d8cf4cc00f00f)
Influencer bio
Fitness motivation 💪🏼 📍 Brisbane, AUS @keepthatpump | GEMMA10
Collaboration metrics
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thehoodcontender x KeepThatPump
Influencer bio
The Hood Contender (THC) is Australia’s rawest and fastest-growing fight platform. We showcase Australia’s toughest street fighters, amateurs, and rising professionals in high-stakes, no-nonsense matchups where reputations are earned, not given. With 30+ million views and counting, THC has become the #1 independent fight platform in Australia, delivering real fights, real stories, and real consequences. From underground clashes to tournament-style eliminations, The Hood Contender is about proving who belongs and who doesn’t. Subscribe and witness the rise.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.3%
- Carousels: 6.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers KeepThatPump are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
KeepThatPump's influencers average views (TikTok)
Based on each influencer's average views per post
With 48.2% of partnerships featuring creators averaging 1K-5K views, KeepThatPump's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (262.3k avg views/post):
gymratjesss x KeepThatPump
![TikTok post by @gymratjesss for KeepThatPump. Caption reads: [...] don’t hit upper body💅 ~ wearing....](https://images.od.modash.io/99f83e79cec1a595dd42bd0fcf4868ddd41dfbd6)
Influencer bio
@DFYNE: JESSH @AYBL: JESS @KEEPTHATPUMP: JESSHALL @Elite Supplements JESSH mustafa@flowstate-talent.com 💌
Collaboration metrics
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And here is another example with a smaller creator on TikTok (7.3k avg views/post):
rotemzoharr x KeepThatPump
Influencer bio
gym girl+realistic runner🫶🏻 KEEP THAT PUMP dc:ROTEM MACRO MIKE dc:AMB-ROTEM I started a brand: @Simply Sima
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KeepThatPump's repeat partnerships
Out of 805 unique influencers in our dataset, 63 of them (8%) posted content for KeepThatPump in 3 or more separate calendar months. The most consistent partner is @emilypollockkk, who has collaborated across 13 months with 124 total posts. @rotemzoharr alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of KeepThatPump's repeat influencer partnerships, with links to the sponsored content.
emilypollockkk x KeepThatPump
![TikTok post by @emilypollockkk for KeepThatPump. Caption reads: [...] landing tonight 7PM @KEEPTHATPUMP DC....](https://images.od.modash.io/622d2b9ef0c3c9bd33643165fffc39c5da8b1659)
![TikTok post by @emilypollockkk for KeepThatPump. Caption reads: [...] colour ranking!! @KEEPTHATPUMP DC EMMY10....](https://images.od.modash.io/77f6a4521faf540c07820db301c034755a6bfcc8)
![TikTok post by @emilypollockkk for KeepThatPump. Caption reads: [...] TOMORROW NIGHT 💅🏽🤍 @KEEPTHATPUMP DC....](https://images.od.modash.io/09a97f4aa45b2361d6b6dcdabe3ce173650d8d9e)
taylerfit x KeepThatPump
![TikTok post by @taylerfit for KeepThatPump. Caption reads: [...] legs & glutes workout 🍑 @KEEPTHATPUMP code:....](https://images.od.modash.io/5d4fc31ac97553feabc3b49c7a9eb25c980a5df3)
![TikTok post by @taylerfit for KeepThatPump. Caption reads: [...] legs & booty workout @KEEPTHATPUMP code....](https://images.od.modash.io/8d90f68b9016b7bb86995c7915a98e6f56d31019)
![TikTok post by @taylerfit for KeepThatPump. Caption reads: [...] toned arms 💪🏻 Wearing @KEEPTHATPUMP code....](https://images.od.modash.io/21944d781545d8084eb04c351590fcd708048fb1)
emilydenic x KeepThatPump
![TikTok post by @emilydenic for KeepThatPump. Caption reads: New @KEEPTHATPUMP long sleeve tops launching [...].](https://images.od.modash.io/c62a39c647b576e30faf896e5a7a201159a3f05d)
![TikTok post by @emilydenic for KeepThatPump. Caption reads: @KEEPTHATPUMP Ribbed long sleeve tops now [...].](https://images.od.modash.io/c17fb9cefc409bea71d5d8a092b28a279dfa8806)
![TikTok post by @emilydenic for KeepThatPump. Caption reads: [...] 6 hours starts at 4pm AWST @KEEPTHATPUMP....](https://images.od.modash.io/d1ecccb4e8e5ea135dea9ae7365a3fee4d6381e3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Australia is where KeepThatPump had the most influencer activity. 47.8% of their live influencer content in the last 12 months was posted by Australian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (26.7%)
- United Kingdom (7.3%)
- New Zealand (3.4%)
KeepThatPump's influencer activity by market
Here is another example of KeepThatPump collaborating with an influencer in Australia.
alierrapearce x KeepThatPump
KeepThatPump's influencer activity vs. related brands
KeepThatPump sits in the performance supplement/pre-workout niche where Sweet Sweat and EHPlabs also compete for gym-focused audiences. All three lean on fitness creators for product proof, transformation content, and affiliate-driven conversion.
Total influencer content
KeepThatPump vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 14.9k sponsored posts, significantly outpacing KeepThatPump (4k posts) and Sweet Sweat (4k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs. EHPlabs has far more total posts than KeepThatPump and Sweet Sweat.
By social platform
KeepThatPump vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, EHPlabs leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with EHPlabs at 10.3k, Sweet Sweat at 4k, KeepThatPump at 2.5k posts. Sweet Sweat's activity is particularly concentrated on TikTok. EHPlabs has far more posts on Instagram and TikTok than KeepThatPump and Sweet Sweat.
By geographical market
KeepThatPump vs. related brands influencer activity (by country)
Estimated sponsored posts in KeepThatPump's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (8k posts, 53.9%), Australia (3k posts, 19.8%), United Kingdom (1k posts, 6.8%). Looking at United States specifically, the split is EHPlabs at 8k posts (53.9%), KeepThatPump at 1.1k posts (26.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sweet Sweat's Influencer Marketing Strategy
- EHPlabs's Influencer Marketing Strategy
- Nerdy Nuts's Influencer Marketing Strategy
- The Lip Bar's Influencer Marketing Strategy
- IAMGIA's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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