We analyzed 10.6k pieces of influencer content sponsored by KeepThatPump over the last 12 months.
This report breaks down where & how KeepThatPump invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KeepThatPump, see here: KeepThatPump influencers.
KeepThatPump's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
KeepThatPump's influencer output appears relatively consistent throughout the year, averaging about 859 sponsored posts per month. October recorded the highest volume at 1.1k posts (26% above average), while May was the quietest at 705 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KeepThatPump's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for KeepThatPump.
Here are 3 examples of KeepThatPump's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🌹 @keepthatpump code ROSIE @intus.au code ROSIE15
Collaboration metrics
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Influencer bio
📍Sydney, Australia @myprotein | code "MUNNA"
Collaboration metrics
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Influencer bio
sharing my pursuit to a hotter, happier, healthier life 🧸🎧🎀🌿
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers KeepThatPump are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.9% of partnerships featuring creators averaging 1K-5K views, KeepThatPump's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (91.2k avg views/post):
Influencer bio
Helping busy women 25+ lose 15-20lbs & keep it off ✨ 250+ Success Stories DM me "READY" to transform your body in 90 days 👇 Apply for coaching below
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
Influencer bio
Full-time UGC creator | ✨ trusted by 200+ brands 💌 ugccollabsara@gmail.com 🔗| @musclenation @kikiva.collection CODE SARAB 🔗| @ehplabs code SARAB10
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 116 of them (7%) posted content for KeepThatPump in 3 or more separate calendar months. The most consistent partner is @gemma_anderton, who has collaborated across 13 months with 142 total posts.
Here are 3 examples of KeepThatPump's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Australia is where KeepThatPump had the most influencer activity. 44.4% of their live influencer content in the last 12 months was posted by Australian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of KeepThatPump collaborating with an influencer in Australia.
KeepThatPump competes in performance supplements with 1st Phorm and EHPlabs, which target gym-goers focused on training intensity and physique goals. They are comparable influencer benchmarks due to athlete creator networks and results-driven content.
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 28.2k sponsored posts, significantly outpacing 1st Phorm (11.8k posts) and KeepThatPump (10.6k posts). Across all three brands, the average volume is 16.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, EHPlabs leads on Instagram and TikTok and 1st Phorm leads on YouTube. The gap is most notable on TikTok, with EHPlabs at 14.6k, KeepThatPump at 2.6k, 1st Phorm at 1.3k posts. KeepThatPump's activity is particularly concentrated on Instagram. EHPlabs has several times more TikTok posts than KeepThatPump and 1st Phorm.
Estimated sponsored posts in KeepThatPump's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (18k posts, 63.9%), United Kingdom (2.5k posts, 8.9%), while KeepThatPump leads in Australia with 4.7k posts (44.4%), while 1st Phorm leads in Brazil with 344 posts (2.9%). Looking at United States specifically, the split is EHPlabs at 18k posts (63.9%), 1st Phorm at 9.8k posts (83%), KeepThatPump at 3.1k posts (29%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.