KeepThatPump Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.0k pieces of influencer content sponsored by KeepThatPump over the last 12 months.
This report breaks down where & how KeepThatPump invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KeepThatPump, see here: KeepThatPump influencers.
Influencer activity throughout the year
KeepThatPump's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
KeepThatPump's influencer activity by month
Number of sponsored posts
KeepThatPump's influencer output appears relatively consistent throughout the year, averaging about 811 sponsored posts per month. October recorded the highest volume at 1.1K posts (33% above average), while September was the quietest at 515 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KeepThatPump's sponsored influencer collaborations break down by social platform:
- Instagram: 7.5k posts (75%)
- TikTok: 2.5k posts (24.7%)
- YouTube: 37 posts (0.4%)
KeepThatPump's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for KeepThatPump.
Here are 3 examples of KeepThatPump's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
hoodrichhefner x KeepThatPump
![Instagram post by @hoodrichhefner for KeepThatPump. Caption reads: [...] ⬇️ 🛞 @abc_tyres_wagga_wagga_ 👕....](https://images.od.modash.io/0e6904b1d67a685b4b85038d611fe1f988d76ea3)
Influencer bio
D🩵 @thehoodcontender @keepthatpump.men @keepthatpump
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
gemma_anderton x KeepThatPump
![TikTok post by @gemma_anderton for KeepThatPump. Caption reads: [...] cable facepulls 🤝🏼 Wearing NEW....](https://images.od.modash.io/e76b688d165323e1096a3c23b41d8cf4cc00f00f)
Influencer bio
Fitness motivation 💪🏼 📍 Brisbane, AUS @keepthatpump | GEMMA10
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
thehoodcontender x KeepThatPump
Influencer bio
The Hood Contender (THC) is Australia’s rawest and fastest-growing fight platform. We showcase Australia’s toughest street fighters, amateurs, and rising professionals in high-stakes, no-nonsense matchups where reputations are earned, not given. With 30+ million views and counting, THC has become the #1 independent fight platform in Australia, delivering real fights, real stories, and real consequences. From underground clashes to tournament-style eliminations, The Hood Contender is about proving who belongs and who doesn’t. Subscribe and witness the rise.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 51.7%
- Posts: 48.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers KeepThatPump are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
KeepThatPump's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.8% of partnerships featuring creators averaging 1K-5K views, KeepThatPump's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (852.4k avg views/post):
jess.hallll x KeepThatPump
![Instagram post by @jess.hallll for KeepThatPump. Caption reads: [...] your weights away !!! | jumpsuit is....](https://images.od.modash.io/7f4e940d1854d9d51922d9617cdb0e68d9fe7993)
Influencer bio
J🤍 | Your only limit is you🎧♥️👟🍓🏋🏼 @dfyne.official + @elitesuppsaustralia | JESSH @keepthatpump | JESSHALL 💌 mustafa@flowstate-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
jared.jacko x KeepThatPump
Influencer bio
What if it works? @_averaks_
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KeepThatPump's repeat partnerships
Out of 1.6K unique influencers in our dataset, 115 of them (7%) posted content for KeepThatPump in 3 or more separate calendar months. The most consistent partner is @rotemzoharr, who has collaborated across 13 months with 325 total posts.
Here are 3 examples of KeepThatPump's repeat influencer partnerships, with links to the sponsored content.
_elenafit2_ x KeepThatPump
![Instagram post by @_elenafit2_ for KeepThatPump. Caption reads: [...] 5 exercises 🔥👌 Outfit: @keepthatpump |....](https://images.od.modash.io/3bd4b8a09605468626946c67f27afe0bf36d7f85)
![Instagram post by @_elenafit2_ for KeepThatPump. Caption reads: [...] 5 exercises 🔥👌 Outfit: @keepthatpump |....](https://images.od.modash.io/d6e130196e38febd9093a072ce0c61aa8b1d901c)
emilypollockkk x KeepThatPump
![TikTok post by @emilypollockkk for KeepThatPump. Caption reads: [...] landing tonight 7PM @KEEPTHATPUMP DC....](https://images.od.modash.io/622d2b9ef0c3c9bd33643165fffc39c5da8b1659)
![TikTok post by @emilypollockkk for KeepThatPump. Caption reads: @KEEPTHATPUMP DC EMMY10 #keepthatpump [...].](https://images.od.modash.io/ae133729991950478e0e2a392db9acc1ed61f876)
airrwreckkahh x KeepThatPump
![TikTok post by @airrwreckkahh for KeepThatPump. Caption reads: new @KEEPTHATPUMP Avari collection dropping [...].](https://images.od.modash.io/d3d462b493693e2d103b4c5703abf757af8d95c2)
![TikTok post by @airrwreckkahh for KeepThatPump. Caption reads: [...] you over my 6 plates!!! @KEEPTHATPUMP code....](https://images.od.modash.io/63155cdbd2e095d3be39af3b1d268a60849bab67)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Australia is where KeepThatPump had the most influencer activity. 47.4% of their live influencer content in the last 12 months was posted by Australian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (26%)
- United Kingdom (7.1%)
- New Zealand (3.6%)
KeepThatPump's influencer activity by market
Here is another example of KeepThatPump collaborating with an influencer in Australia.
alierrapearce x KeepThatPump
KeepThatPump's influencer activity vs. related brands
KeepThatPump competes in performance supplements, where Cellucor and EHPlabs also target gym-goers with similar pre-workout/energy positioning and fitness-influencer partnerships.
Total influencer content
KeepThatPump vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 14.7K sponsored posts, significantly outpacing KeepThatPump (10K posts) and Cellucor (587 posts). Across all three brands, the average volume is 8.4K posts, indicating mature, scaled influencer programs. EHPlabs has more total posts than KeepThatPump and Cellucor, while Cellucor has far fewer posts than the others.
By social platform
KeepThatPump vs. related brands influencer activity (by social platform)
Sponsored posts by platform
KeepThatPump leads on Instagram, while EHPlabs has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with EHPlabs at 12.2K, KeepThatPump at 2.5K, Cellucor at 153 posts. KeepThatPump's activity is particularly concentrated on Instagram. On TikTok, EHPlabs has far more posts than KeepThatPump and Cellucor, and on Instagram, KeepThatPump has several times more posts than EHPlabs and Cellucor.
By geographical market
KeepThatPump vs. related brands influencer activity (by country)
Estimated sponsored posts in KeepThatPump's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (9.3K posts, 62.9%), United Kingdom (855 posts, 5.8%), while KeepThatPump leads in Australia with 4.7K posts (47.4%), while Cellucor has the highest estimated sponsored-post volume in India (70 posts, 11.9%), Brazil (38 posts, 6.4%). Looking at United States specifically, the split is EHPlabs at 9.3K posts (62.9%), KeepThatPump at 2.6K posts (26%), Cellucor at 363 posts (61.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- EHPlabs's Influencer Marketing Strategy
- d’Alba's Influencer Marketing Strategy
- Vince Camuto's Influencer Marketing Strategy
- Barenbliss's Influencer Marketing Strategy
- JLab's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.