IAMGIA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.9k pieces of influencer content sponsored by IAMGIA over the last 12 months.
This report breaks down where & how IAMGIA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with IAMGIA, see here: IAMGIA influencers.
Influencer activity throughout the year
IAMGIA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
IAMGIA's influencer activity by month
Number of sponsored posts
IAMGIA's influencer activity appears to have tapered over the year, from 810 posts in January down to 737 in December. June was the busiest month at 1k posts, 60% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of IAMGIA's sponsored influencer collaborations break down by social platform:
- TikTok: 5.1k posts (63.9%)
- Instagram: 2.9k posts (36.1%)
- YouTube: 3 posts (0%)
IAMGIA's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for IAMGIA.
Here are 3 examples of IAMGIA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
priricart x IAMGIA
Influencer bio
🇧🇷♍️ Miami✈️LA 💕"Every great dream begins with a dreamer." Select Model Miami/Los Angeles @selectmodellosangeles
Collaboration metrics
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thejaydiamond x IAMGIA
![TikTok post by @thejaydiamond for IAMGIA. Caption reads: [...] the biggest @I.AM.GIA sale EVER! 😍 #iamgia....](https://images.od.modash.io/41c486c6d9fef8654bb80831db9bbe63077412cc)
Influencer bio
────༺♡༻──── thejaydiamond on all platforms 🎀 @leafmgmtf@gmail.com ────༺♡༻────
Collaboration metrics
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NicoleRafiee x IAMGIA
Influencer bio
☞MERCH! https://www.nicolerafiee.com/general-merch ☞business email: nicole@sixteenth.com ☞social media: Instagram: @nicolerafiee Twitter: @nicolerafiee TikTok: @nikkinasty Spotify: @nicolerafiee Depop: @nicolerafiee
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.6%
- Carousels: 3.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers IAMGIA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
IAMGIA's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.7% of partnerships featuring creators averaging 1K-5K views, IAMGIA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
mariiianaxo x IAMGIA
Influencer bio
📍ATX |21 TruFusion Ambassador 🧘🏽♀️✨ 📧Mariiianaxo.work@gmail.com Brand partner | Events
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.5k avg views/post):
machaelala x IAMGIA
Influencer bio
Beauty💄, Fashion👗 and other Girly Fun 💕 Email 💌 machaelala.social@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
IAMGIA's repeat partnerships
Out of 3.7k unique influencers in our dataset, 202 of them (5%) posted content for IAMGIA in 3 or more separate calendar months. The most consistent partner is @belladimino, who has collaborated across 11 months with 56 total posts.
Here are 3 examples of IAMGIA's repeat influencer partnerships, with links to the sponsored content.
belladimino x IAMGIA
fffetisova x IAMGIA
izzysatsuki x IAMGIA
![TikTok post by @izzysatsuki for IAMGIA. Caption reads: [...] is calling… 📞 @I.AM.GIA #iamgia....](https://images.od.modash.io/bc03a676389627951585c06e6d8ec9cec5db25dc)
![TikTok post by @izzysatsuki for IAMGIA. Caption reads: @I.AM.GIA #iamgia #iamgiablareset [...].](https://images.od.modash.io/d30103d3e464a59ed3cd2be56e4139616033dd33)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where IAMGIA had the most influencer activity. 63.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.3%)
- Australia (4.7%)
- Brazil (3%)
IAMGIA's influencer activity by market
Here is another example of IAMGIA collaborating with an influencer in United States.
tinatinarenee x IAMGIA
![TikTok post by @tinatinarenee for IAMGIA. Caption reads: [...] the body soooo good 😍😍 #ootd #fyp #iamgia....](https://images.od.modash.io/29a26c76f591a1fe5950a51aa42e2fc4a7433c7b)
IAMGIA's influencer activity vs. related brands
IAMGIA competes with Dolls Kill and Jaded LDN in edgy, trend-forward fashion popular with Gen Z. Their influencer strategies overlap around bold outfits, festival/going-out styling, and highly shareable looks.
Total influencer content
IAMGIA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
IAMGIA leads with 7.9k sponsored posts, significantly outpacing Dolls Kill (4.6k posts) and Jaded LDN (3k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. IAMGIA has more total posts than Dolls Kill and Jaded LDN combined.
By social platform
IAMGIA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
IAMGIA leads on Instagram and TikTok, while Dolls Kill leads on YouTube. The gap is most notable on TikTok, with IAMGIA at 5.1k, Dolls Kill at 2.9k, Jaded LDN at 770 posts. Jaded LDN's activity is particularly concentrated on Instagram. On TikTok, IAMGIA has more posts than Dolls Kill and Jaded LDN combined.
By geographical market
IAMGIA vs. related brands influencer activity (by country)
Estimated sponsored posts in IAMGIA's top markets
IAMGIA has the highest estimated sponsored-post volume in United States (5k posts, 63.4%), United Kingdom (419 posts, 5.3%), Australia (372 posts, 4.7%), while Dolls Kill leads in Brazil with 223 posts (4.8%), while Jaded LDN leads in France with 143 posts (4.8%). Looking at United States specifically, the split is IAMGIA at 5k posts (63.4%), Dolls Kill at 3.1k posts (66%), Jaded LDN at 1.2k posts (39.6%). IAMGIA's strength in United States and United Kingdom may indicate a home-market focus, while Dolls Kill shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dolls Kill's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
- MuscleBlaze's Influencer Marketing Strategy
- JLUXLABEL's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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