We analyzed 3.9k pieces of influencer content sponsored by IAMGIA over the last 12 months.
This report breaks down where & how IAMGIA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with IAMGIA, see here: IAMGIA influencers.
IAMGIA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
IAMGIA's sponsored post volume appears to trend upward over the 12-month period, rising from 788 posts in January to 734 in December. The peak month, January, reached 788 posts, 144% higher than the monthly average of 323.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of IAMGIA's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for IAMGIA.
Here are 2 examples of IAMGIA's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
🇧🇷♍️ Miami✈️LA 💕"Every great dream begins with a dreamer." Select Model Miami/Los Angeles @selectmodellosangeles
Collaboration metrics
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Influencer bio
Here just for funsies
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers IAMGIA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.2% of partnerships featuring creators averaging 1K-5K views, IAMGIA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (645.0k avg views/post):
Influencer bio
socal biz: kenzieeluby@gmail.com insta: kenzieeluby
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
Business email 💌 messinaaa1@gmail.com Fits for the girls🍒 Live daily 💋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2k unique influencers in our dataset, 75 of them (4%) posted content for IAMGIA in 3 or more separate calendar months. The most consistent partner is @belladimino, who has collaborated across 11 months with 53 total posts.
Here are 3 examples of IAMGIA's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where IAMGIA had the most influencer activity. 63.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of IAMGIA collaborating with an influencer in United States.
IAMGIA’s edgy, trend-led fashion competes closely with Edikted for the same Gen Z social commerce audience. Dolls Kill is another strong peer in statement, nightlife, and alternative styling content driven by creators.
Total sponsored posts tracked (last 12 months)
Edikted leads with 35.6k sponsored posts, significantly outpacing Dolls Kill (4.8k posts) and IAMGIA (3.9k posts). Across all three brands, the average volume is 14.8k posts, indicating mature, scaled influencer programs. Edikted has far more total posts than IAMGIA and Dolls Kill.
Sponsored posts by platform
Among these brands, Edikted leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Edikted at 28.3k, Dolls Kill at 2.6k, IAMGIA at 2.5k posts. Edikted's activity is particularly concentrated on TikTok. Edikted has far more posts on Instagram and TikTok than IAMGIA and Dolls Kill.
Estimated sponsored posts in IAMGIA's top markets
Edikted has the highest estimated sponsored-post volume in United States (24k posts, 66.6%), United Kingdom (3.8k posts, 10.6%), Canada (1.6k posts, 4.5%), suggesting a North America focus, while Dolls Kill leads in Brazil with 211 posts (4.4%), while IAMGIA leads in Australia with 208 posts (5.3%). Looking at United States specifically, the split is Edikted at 24k posts (66.6%), Dolls Kill at 3.3k posts (67.7%), IAMGIA at 2.5k posts (63.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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