Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
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Aug '26
Sep '26
Olfactory NYC Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 167 sponsored posts from Olfactory NYC across Instagram and TikTok over the last 12 months.
See where Olfactory NYC invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, September was 94.0% more active in terms of posting frequency.
Social platforms breakdown
Where Olfactory NYC's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Olfactory NYC's accounts
Instagram93
TikTok74
Content format by platform
Share of all sponsored posts.
Instagram · Reels
55.1%
Instagram · Feed Posts
0.6%
TikTok · Posts
44.3%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
55.1%
Instagram · Feed Posts
0.6%
TikTok · Posts
44.3%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Olfactory NYC's sponsored posts perform
Reach and engagement across all 167 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
41.9K
Average views per post
3.3K
Median views per post
6.5M
Total views
$144K
Estimated media value
4.1%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@rllycierraView on TikTok ↗
[...] might just become a new hobbie 👀💐✨ @Olfactory NYC #olfactorynyc #customperfume
2.9M Post views
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@frail_king_loverView on TikTok ↗
And remember… smell one another 💕✨ #olfactoryNYC #scentoftheday #customfragrance [...]
682K Post views
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@londonmcbrideeView on TikTok ↗
The best grad gift I am obsessed💜🎓 @Olfactory NYC #foryou #foryoupage #nyc #perfume [...]
393.1K Post views
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See how any brand runs influencer marketing
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Influencer audience size breakdown
The size of creator Olfactory NYC works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Olfactory NYC's influencers by average views per post
Share of the 143 creators in this dataset
<1K
20.3%
1K-5K
42.7%
5K-10K
11.2%
10K-50K
16.1%
50K-100K
4.2%
100K-500K
4.2%
500K+
1.4%
Top influencers Olfactory NYC works with
Olfactory NYC's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@rllycierraTikTok22.9M
2
@frail_king_loverTikTok1682K
3
@londonmcbrideeTikTok1393.1K
4
@kxosborneTikTok1371K
5
@teyakennedyTikTok1275.1K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Olfactory NYC works with creators once, or builds an ongoing roster.
Repeat creators make up 2.6% of Olfactory NYC's creator network and generate 2.3% of total reach.
Repeat creators make up 2.6% of Olfactory NYC's creator network and generate 2.3% of total reach.
Creators Olfactory NYC works with repeatedly
@nicoleallisonnn_View on Instagram ↗
[...] the door ☀️✨ Spent $100+ online at @olfactorynyc and got the cutest tote + a [...]
6K Post views
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@loreleis_lensView on Instagram ↗
[...] Designed my own scent from home with @olfactorynyc 🌸🍒
11.6K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@jxdeschView on Instagram ↗
[...] i can’t wait to go and get more !! @olfactorynyc - @invyted.us #olfactorynyc [...]
2.7K Post views
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Olfactory NYC's most loyal creators
@nicoleallisonnn_
Months active2
Posts3
Total engagement27
@loreleis_lens
Months active2
Posts3
Total engagement4
@teyajordannn
Months active2
Posts2
Total engagement21
Geographical breakdown
The markets where Olfactory NYC's sponsored creators are based. 100.0% of sponsored posts came from creators based in 2 markets. United States and United Kingdom lead at 97.7% and 2.3%.
Sponsored posts by creator location
Top 2 markets
United States
97.7%
United Kingdom
2.3%
Olfactory NYC vs. related brands
How Olfactory NYC's influencer activity compares with other fragrances brands.
Sponsored posts, last 12 months
Olfactory NYC vs. related brands
4.8K posts
167 posts
105 posts
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