Olfactory NYC Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 960 pieces of influencer content sponsored by Olfactory NYC over the last 12 months.
This report breaks down where & how Olfactory NYC invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Olfactory NYC, see here: Olfactory NYC influencers.
Influencer activity throughout the year
Olfactory NYC's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Olfactory NYC's influencer activity by month
Number of sponsored posts
Olfactory NYC's influencer output appears relatively consistent throughout the year, averaging about 79 sponsored posts per month. April recorded the highest volume at 115 posts (46% above average), while July was the quietest at 58 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Olfactory NYC's sponsored influencer collaborations break down by social platform:
- Instagram: 662 posts (69%)
- TikTok: 298 posts (31%)
Olfactory NYC's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Olfactory NYC.
Here are 2 examples of Olfactory NYC's recent sponsored collaborations (one each for Instagram, TikTok).
teyajordannn x Olfactory NYC
Influencer bio
the cape 💌 contact.teyakennedy@gmail.com
Collaboration metrics
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rllycierra x Olfactory NYC
![TikTok post by @rllycierra for Olfactory NYC. Caption reads: [...] might just become a new hobbie 👀💐✨....](https://images.od.modash.io/61173759f21e52a0ce4350c8766851eaa9b8675c)
Influencer bio
atl | det just a curly girly ⋆. 𐙚 💌: cierra@brandstormmediagroup.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 91.8%
- Posts: 8.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Olfactory NYC are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Olfactory NYC's influencers average views (Instagram)
Based on each influencer's average views per post
With 58% of partnerships featuring creators averaging 1K-5K views, Olfactory NYC's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (15.4k avg views/post):
beanimartinis x Olfactory NYC
Influencer bio
All things espresso martini 🍸☕️ (21+) 💌Inquiries: BeaniMartinis@gmail.com Eat with us 👉 @tinibithungry
Collaboration metrics
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And here is another example with a smaller creator on Instagram (1.7k avg views/post):
katerina.tyreli x Olfactory NYC
![Instagram post by @katerina.tyreli for Olfactory NYC. Caption reads: [...] how to find your signature scent ✨....](https://images.od.modash.io/d1d5085e0da1743bfbdf66b0ca56f20e4683609e)
Influencer bio
ldn / la / miami
Collaboration metrics
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Geographical breakdown
In our dataset, United States is where Olfactory NYC had the most influencer activity. 79.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (2.7%)
- United Kingdom (2.6%)
- Brazil (2.3%)
Olfactory NYC's influencer activity by market
Here is another example of Olfactory NYC collaborating with an influencer in United States.
londonmcbridee x Olfactory NYC
Olfactory NYC's influencer activity vs. related brands
Olfactory NYC competes with Dossier and Oakcha for value-conscious fragrance shoppers discovering scents through social reviews and “dupe vs. original” comparisons. All three lean into online-first education and creator-led scent recommendations.
Total influencer content
Olfactory NYC vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dossier leads with 21.9k sponsored posts, significantly outpacing Oakcha (4.3k posts) and Olfactory NYC (960 posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs. Dossier has far more total posts than Olfactory NYC and Oakcha.
By social platform
Olfactory NYC vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Dossier at 12.6k, Oakcha at 4.2k, Olfactory NYC at 298 posts. Oakcha's activity is particularly concentrated on TikTok. On Instagram and TikTok, Dossier has far more posts than Olfactory NYC and Oakcha.
By geographical market
Olfactory NYC vs. related brands influencer activity (by country)
Estimated sponsored posts in Olfactory NYC's top markets
Dossier has the highest estimated sponsored-post volume in United States (9.5k posts, 43.4%), Mexico (3k posts, 13.9%), United Kingdom (1.8k posts, 8.4%), suggesting a North America focus, while Oakcha leads in Canada with 221 posts (5.1%), while Olfactory NYC leads in India with 26 posts (2.7%). Looking at United States specifically, the split is Dossier at 9.5k posts (43.4%), Oakcha at 3.4k posts (77.6%), Olfactory NYC at 764 posts (79.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dossier's Influencer Marketing Strategy
- Oakcha's Influencer Marketing Strategy
- Sunday Riley's Influencer Marketing Strategy
- Love Wellness's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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