We analyzed 469 pieces of influencer content sponsored by DISSH over the last 12 months.
This report breaks down where & how DISSH invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DISSH, see here: DISSH influencers.
DISSH's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
DISSH's influencer output appears relatively consistent throughout the year, averaging about 39 sponsored posts per month. May recorded the highest volume at 54 posts (38% above average), while December was the quietest at 28 posts.
Total views on sponsored video posts
November generated the most views at 1.2M, while January recorded the least at 71.4k. Across all tracked posts in the 12-month window, average views per post were 12.6k. Interestingly, the highest-view month (November) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @astridiwantyouinmylife, generated 783.5k views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DISSH's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DISSH.
Here are 3 examples of DISSH's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
ECLECTIC STYLE TRAVEL GRWM (& SIMON) DEVON LIFE
Collaboration metrics
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Influencer bio
@Kiora
Collaboration metrics
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Influencer bio
east coast, australia business enquiries: sophie@posseecreative.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers DISSH are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 45.3% of partnerships featuring creators averaging 1K-5K views, DISSH's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (188.6k avg views/post):
Influencer bio
Outfit ideas, running and all the life inbetween. 🤎 Fashion in my 40’s. Work with me - itscara@hotmail.co.uk
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.2k avg views/post):
Influencer bio
fashion, beauty & lifestyle Biarritz | Bordeaux | Paris Collabs : ktlaime@gmail.com Shop mes outfits 👇🏼
Collaboration metrics
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Out of 318 unique influencers in our dataset, 24 of them (8%) posted content for DISSH in 3 or more separate calendar months. The most consistent partner is @yacinelusaku, who has collaborated across 6 months with 9 total posts.
Here are 3 examples of DISSH's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where DISSH had the most influencer activity. 35.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of DISSH collaborating with an influencer in Australia.
DISSH competes in contemporary women’s fashion with an influencer-led, outfit-styling discovery model. Meshki and PEPPERMAYO are close peers targeting similar shoppers and using comparable creator seeding and haul content to drive demand.
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 10.8k sponsored posts, significantly outpacing Meshki (1.1k posts) and DISSH (469 posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than DISSH and Meshki.
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 7.6k, Meshki at 810, DISSH at 383 posts. DISSH's activity is particularly concentrated on Instagram. PEPPERMAYO has far more posts than DISSH and Meshki on Instagram and TikTok.
Estimated sponsored posts in DISSH's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (4.5k posts, 42.1%), United Kingdom (1.6k posts, 14.5%), Australia (798 posts, 7.4%). Looking at United States specifically, the split is PEPPERMAYO at 4.5k posts (42.1%), Meshki at 490 posts (45.5%), DISSH at 167 posts (35.6%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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