We analyzed 2.3k pieces of influencer content sponsored by DISSH over the last 12 months.
This report breaks down where & how DISSH invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DISSH, see here: DISSH influencers.
DISSH's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
DISSH's influencer activity appears to have tapered over the year, from 173 posts in January down to 119 in December. June was the busiest month at 424 posts, 123% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DISSH's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DISSH.
Here are 3 examples of DISSH's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍LA🧿 🪬 Lydiafriberg.socials@gmail.com
Collaboration metrics
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Influencer bio
Melbourne | Australia Management | georgia@flaremp.com 💕❤️🔥✨🍒🩵🔥🪩
Collaboration metrics
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Influencer bio
Welcome to my YouTube channel! Here's a little peek into my life... new videos every Sunday. Hope you enjoy! xoxo Amelia Liana contact email: amelia@amelialiana.com www.amelialiana.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers DISSH are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40.9% of partnerships featuring creators averaging 1K-5K views, DISSH's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (102.6k avg views/post):
Influencer bio
Personal Stylist IG @holliehobin Shop my wardrobe 👇🏼
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Welcome to my lil world 🖤 PR- Renate@johnsonlaird.co.nz Modeling @62management
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 29 of them (2%) posted content for DISSH in 3 or more separate calendar months. The most consistent partner is @what.gem.wore, who has collaborated across 11 months with 40 total posts.
Here are 3 examples of DISSH's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where DISSH had the most influencer activity. 35.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of DISSH collaborating with an influencer in United States.
DISSH competes with PEPPERMAYO and Showpo in contemporary women’s fashion with a strong occasionwear and styling angle. They target similar shoppers who discover new outfits through creator try-ons, outfit reels, and seasonal trend edits.
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 25.3k sponsored posts, significantly outpacing Showpo (3k posts) and DISSH (2.3k posts). Across all three brands, the average volume is 10.2k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than DISSH and Showpo.
Sponsored posts by platform
DISSH leads on YouTube, while PEPPERMAYO has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with PEPPERMAYO at 19.7k, DISSH at 1.5k, Showpo at 1.1k posts. PEPPERMAYO's activity is particularly concentrated on TikTok. On Instagram and TikTok, PEPPERMAYO has several times more posts than DISSH and Showpo.
Estimated sponsored posts in DISSH's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (12k posts, 48.3%), United Kingdom (3.1k posts, 12.1%), Australia (2.8k posts, 10.9%). Looking at United States specifically, the split is PEPPERMAYO at 12k posts (48.3%), Showpo at 1.4k posts (46.4%), DISSH at 818 posts (35.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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