We analyzed 4.7k pieces of influencer content sponsored by DISSH over the last 12 months.
This report breaks down where & how DISSH invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DISSH, see here: DISSH influencers.
DISSH's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
DISSH's influencer output appears relatively consistent throughout the year, averaging about 387 sponsored posts per month. June recorded the highest volume at 511 posts (32% above average), while February was the quietest at 170 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DISSH's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DISSH.
Here are 3 examples of DISSH's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
tiktok: @meri99mps @verticalgroup
Collaboration metrics
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Influencer bio
@Kiora
Collaboration metrics
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Influencer bio
east coast, australia business enquiries: sophie@posseecreative.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers DISSH are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.4% of partnerships featuring creators averaging 1K-5K views, DISSH's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (180.2k avg views/post):
Influencer bio
• cooking + hosting • contributing editor, @sheerluxe • partnerships: holly@olive-consulting.co.uk • my written recipes👇
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
Influencer bio
Paris sarah@avectoi-influence.com I also vlog a lot
Collaboration metrics
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Out of 2.2k unique influencers in our dataset, 81 of them (4%) posted content for DISSH in 3 or more separate calendar months. The most consistent partner is @what.gem.wore, who has collaborated across 12 months with 51 total posts.
Here are 3 examples of DISSH's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where DISSH had the most influencer activity. 34.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of DISSH collaborating with an influencer in United Kingdom.
DISSH, PEPPERMAYO, and Meshki target a similar modern womenswear customer looking for event-ready and minimalist trend pieces. They are close peers for influencer styling, haul content, and seasonal collection drops.
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 51.5k sponsored posts, significantly outpacing Meshki (11.4k posts) and DISSH (4.7k posts). Across all three brands, the average volume is 22.5k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than DISSH and Meshki.
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 30.6k, Meshki at 8.3k, DISSH at 3k posts. Meshki's activity is particularly concentrated on Instagram. On Instagram and TikTok, PEPPERMAYO has several times more posts than DISSH and Meshki.
Estimated sponsored posts in DISSH's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (24k posts, 46%), United Kingdom (5.7k posts, 11.1%), Australia (5.2k posts, 10.1%). Looking at United States specifically, the split is PEPPERMAYO at 24k posts (46%), Meshki at 5.1k posts (44.8%), DISSH at 1.6k posts (34.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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