We analyzed 969 pieces of influencer content sponsored by Shaperx over the last 12 months.
This report breaks down where & how Shaperx invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shaperx, see here: Shaperx influencers.
Shaperx's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Shaperx's sponsored post volume peaks in January with 200 posts, 178% higher than the monthly average of 72. September recorded the lowest activity at 29 posts, 60% below average. This could reflect a holiday-focused influencer strategy.
Total views on sponsored video posts
December generated the most views at 3.9M, while October recorded the least at 195.8k. Across all tracked posts in the 12-month window, average views per post were 20.5k. Interestingly, the highest-view month (December) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @krunch.7, generated 3.2M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shaperx's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Shaperx.
Here are 2 examples of Shaperx's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
✨ Your Fashion Styling Bestie 💗 Fashion, Beauty, and Travel 📧 sharonnijhawanteam@gmail.com 🔗 Shop My Looks 👇
Collaboration metrics
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Influencer bio
Hygiene, wellness & your girl to get snatched 💕 Fresh, confident & glowing TikTok Shop favs ⬇️
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Shaperx are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 58.4% of partnerships featuring creators averaging <1K views, Shaperx's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (70.3k avg views/post):
Influencer bio
Email Bloves2cook@gmail.com for collabs 3m+ followers on YouTube 1m+ on IG
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.4k avg views/post):
Influencer bio
Queen of honest TT reviews 👑 📍 Life in Saigon, Vietnam 🇻🇳
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 503 unique influencers in our dataset, 27 of them (5%) posted content for Shaperx in 3 or more separate calendar months. The most consistent partner is @palomavaquero271994, who has collaborated across 7 months with 11 total posts.
Here are 3 examples of Shaperx's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Shaperx had the most influencer activity. 44.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Shaperx collaborating with an influencer in United States.
Shaperx competes in shapewear and figure-enhancing essentials, where Shapellx and Shapermint are direct alternatives for similar bodywear needs. Their influencer strategies often revolve around fit checks, before/after visuals, and comfort claims.
Total sponsored posts tracked (last 12 months)
Shapellx leads with 5k sponsored posts, significantly outpacing Shaperx (969 posts) and Shapermint (635 posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs. Shapellx has multiple times more total posts than Shaperx or Shapermint.
Sponsored posts by platform
Among these brands, Shapellx leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Shapellx at 3.6k, Shaperx at 813, Shapermint at 126 posts. Shaperx's activity is particularly concentrated on TikTok. On TikTok, Shapellx has multiple times more posts than Shaperx or Shapermint.
Estimated sponsored posts in Shaperx's top markets
Shapellx has the highest estimated sponsored-post volume in United States (3.7k posts, 74.3%), United Kingdom (181 posts, 3.6%), Brazil (156 posts, 3.1%), while Shaperx leads in Italy with 85 posts (8.8%), while Shapermint leads in Canada with 37 posts (5.8%). Looking at United States specifically, the split is Shapellx at 3.7k posts (74.3%), Shapermint at 447 posts (70.4%), Shaperx at 433 posts (44.7%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.