We analyzed 3.6k pieces of influencer content sponsored by Shaperx over the last 12 months.
This report breaks down where & how Shaperx invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shaperx, see here: Shaperx influencers.
Shaperx's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Shaperx's sponsored post volume peaks in January with 499 posts, 65% higher than the monthly average of 302. August recorded the lowest activity at 130 posts, 57% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shaperx's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Shaperx.
Here are 2 examples of Shaperx's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
miami | bangladesh 💌nahrinpearl29@gmail.com check out my YouTube channel down below
Collaboration metrics
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Influencer bio
Your hygiene + glow up bestie 💕 Fresh • Confident • Snatched TikTok Shop finds I love 🛍️ ⬇️ Shop my favorites 📧 Krunch0420@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Shaperx are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 63.4% of partnerships featuring creators averaging <1K views, Shaperx's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (510.8k avg views/post):
Influencer bio
IG: @Stuckondrea PAID COLLABS ONLY
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.0k avg views/post):
Influencer bio
TikTok Shop Affiliate 📦 | UGC Creator 🎥 | Biz: Dm
Collaboration metrics
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Out of 980 unique influencers in our dataset, 106 of them (11%) posted content for Shaperx in 3 or more separate calendar months. The most consistent partner is @blanca7902, who has collaborated across 11 months with 225 total posts. @blanca7902 alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Shaperx's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Shaperx had the most influencer activity. 39.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Shaperx collaborating with an influencer in United States.
ShaperX overlaps directly with Shapermint and Shapellx in shapewear and body-smoothing essentials. These brands compete for the same audiences through try-on content, fit/comfort reviews, and creator-led confidence messaging.
Total sponsored posts tracked (last 12 months)
Shapellx leads with 12.6k sponsored posts, significantly outpacing Shaperx (3.6k posts) and Shapermint (2.5k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs. Shapellx has multiple times more total posts than Shaperx or Shapermint.
Sponsored posts by platform
Among these brands, Shapermint leads on Instagram and Shapellx leads on TikTok and YouTube. The gap is most notable on TikTok, with Shapellx at 12.3k, Shaperx at 3.4k, Shapermint at 1.6k posts. Shaperx's activity is particularly concentrated on TikTok. On Instagram, Shapermint has multiple times more posts than Shaperx and Shapellx has none.
Estimated sponsored posts in Shaperx's top markets
Shapellx has the highest estimated sponsored-post volume in United States (10k posts, 80.8%), India (515 posts, 4.1%), United Kingdom (339 posts, 2.7%), while Shaperx leads in Italy with 349 posts (9.6%), while Shapermint leads in Canada with 135 posts (5.5%). Looking at United States specifically, the split is Shapellx at 10k posts (80.8%), Shapermint at 1.7k posts (70.5%), Shaperx at 1.4k posts (39.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.