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Runaway The Label Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 203 sponsored posts from Runaway The Label across Instagram and TikTok over the last 12 months.

See where Runaway The Label invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, July was 95.1% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where Runaway The Label's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of Runaway The Label's accounts

Instagram141
TikTok62

Content format by platform

Share of all sponsored posts.

Instagram · Feed Posts
45.3%
Instagram · Reels
24.1%
TikTok · Posts
30.5%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How Runaway The Label's sponsored posts perform

Reach and engagement across all 203 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 52K

    Average views per post

  • 7K

    Median views per post

  • 5.7M

    Total views

  • $187K

    Estimated media value

  • 4.8%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

@godbless_jessView on Instagram ↗
Instagram post by @godbless_jess for Runaway The Label

[...] like this i don't want it😋 @runawaythelabel valentine's day edit is 10/10 [...]

556.1K Post views

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Instagram post by @tammyhembrow for Runaway The Label

The perfect euro summer pieces @runawaythelabel DC TAMMY20 Ad

524.7K Post views

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@yasmindevonport_View on Instagram ↗
Instagram post by @yasmindevonport_ for Runaway The Label

@runawaythelabel forever - a brand so close to me! [...]

362.5K Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator Runaway The Label works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

Runaway The Label's influencers by average views per post

Share of the 85 creators in this dataset

<1K
11.8%
1K-5K
34.1%
5K-10K
15.3%
10K-50K
18.8%
50K-100K
11.8%
100K-500K
7.1%
500K+
1.2%

Top influencers Runaway The Label works with

Runaway The Label's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@tammyhembrow
Instagram52.2M
2
@godbless_jess
Instagram1556.1K
3
@yasmindevonport_
Instagram1362.5K
4
@manelparletrop
TikTok1349.7K
5
@cindyprado
Instagram3280.1K
See all Runaway The Label influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether Runaway The Label works with creators once, or builds an ongoing roster.

Repeat creators make up 16.4% of Runaway The Label's creator network and generate 48.7% of total reach. The charts below show how often those partnerships recur and how much of Runaway The Label's audience reach they account for.

Repeat creators make up 16.4% of Runaway The Label's creator network and generate 48.7% of total reach. The charts below show how often those partnerships recur and how much of Runaway The Label's audience reach they account for.

One-off vs. repeat creators

Share of 140 creators

One-off · 84%
Repeat16%

Months active

Repeat creators only

2 months
60.9%
3 months
30.4%
4+ months
8.7%

Repeat partnerships at a glance

  • 48.7%

    of total reach comes from repeat creators

  • 3.2

    average posts per repeat creator

  • 5 months

    longest running partnership

Creators Runaway The Label works with repeatedly

Instagram post by @tammyhembrow for Runaway The Label

The perfect euro summer pieces @runawaythelabel DC TAMMY20 Ad

524.7K Post views

Get a free trial to find more data on influencer audiences, past collabs and more.

Instagram post by @iammarinely for Runaway The Label

Summer dress @runawaythelabel 🤍 Use Marine15 to 15% off Publicité [...]

593 Post likes

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Instagram post by @cindyprado for Runaway The Label

Beach club summer in @runawaythelabel ☀️ Use my code CINDY20 for discount [...]

114K Post views

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Runaway The Label's most loyal creators

@tammyhembrow
Months active5
Posts5
Total engagement16.4K
@iammarinely
Months active4
Posts6
Total engagement3K
@elissaburns
Months active3
Posts4
Total engagement281

Geographical breakdown

The markets where Runaway The Label's sponsored creators are based. 79.8% of sponsored posts came from creators based in 5 markets. Australia and United Kingdom lead at 31.9% and 21.8%, with the remaining 20.2% spread across a wider range of countries.

Sponsored posts by creator location

Top 11 markets

Australia
31.9%
United Kingdom
21.8%
France
11.8%
United States
8.4%
Poland
5.9%
Germany
5.9%
Spain
5.0%
Ireland
1.7%
Portugal
1.7%
Indonesia
1.7%
All other markets
4.2%

Runaway The Label vs. related brands

How Runaway The Label's influencer activity compares with other women's apparel brands.

Sponsored posts, last 12 months

Runaway The Label vs. related brands

Showpo

525 posts

1
Hello Molly

391 posts

2
Runaway The Label

203 posts

3

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