Runaway The Label Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by Runaway The Label over the last 12 months.
This report breaks down where & how Runaway The Label invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Runaway The Label, see here: Runaway The Label influencers.
Influencer activity throughout the year
Runaway The Label's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Runaway The Label's influencer activity by month
Number of sponsored posts
Runaway The Label's sponsored post volume peaks in August with 201 posts, 55% higher than the monthly average of 130. April recorded the lowest activity at 58 posts, 55% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Runaway The Label's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (79.8%)
- TikTok: 316 posts (20.2%)
Runaway The Label's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Runaway The Label.
Here are 2 examples of Runaway The Label's recent sponsored collaborations (one each for Instagram, TikTok).
yasmindevonport_ x Runaway The Label
![Instagram post by @yasmindevonport_ for Runaway The Label. Caption reads: [...] insane vacation looks!!! 🤍☀️🌊....](https://images.od.modash.io/6c134d685ff55dbefe09bd846a122ea0f84789a5)
Influencer bio
Founder @studioselea Worldwide: yasmin@outshinetalent.com UK: yasmin@rqsocial.com
Collaboration metrics
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manelparletrop x Runaway The Label
![TikTok post by @manelparletrop for Runaway The Label. Caption reads: [...] @Coco & Eve @MERIT Beauty @Gisou @Runaway....](https://images.od.modash.io/5babb1c13355e9d15101b0d6177beebb9d52a978)
Influencer bio
that grwm girl 💌 Manel@Tiddle.io
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 63.9%
- Reels: 36.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Runaway The Label are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Runaway The Label's influencers average views (Instagram)
Based on each influencer's average views per post
Runaway The Label's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (124.0k avg views/post):
oliviaphillipps x Runaway The Label
Influencer bio
australia social: contact@oliviaphillipps.com model: madi@quemodels.com @quemodels @thefourmodels @theindustryla
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post):
__courteneyhall x Runaway The Label
![Instagram post by @__courteneyhall for Runaway The Label. Caption reads: [...] (dc ‘COURTENEY’) @tigermist @runawaythelabel....](https://images.od.modash.io/60b9816170d66e75220d8065186b34998954cf20)
Influencer bio
York Email: ugcbycourteney@gmail.com ㅤ♡ T
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Runaway The Label's repeat partnerships
Out of 880 unique influencers in our dataset, 17 of them (2%) posted content for Runaway The Label in 3 or more separate calendar months. The most consistent partner is @ariellanyssa, who has collaborated across 10 months with 14 total posts.
Here are 1 examples of Runaway The Label's repeat influencer partnerships, with links to the sponsored content.
sophadophaa_ x Runaway The Label
![Instagram post by @sophadophaa_ for Runaway The Label. Caption reads: [...] should I wear?? All from @runawaythelabel....](https://images.od.modash.io/1565c02b330e2aa559caca9457b8fc902522b640)
![Instagram post by @sophadophaa_ for Runaway The Label. Caption reads: [...] wore this week! All from @runawaythelabel....](https://images.od.modash.io/cdef05a7494ae669379173a72806320009ec6614)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Runaway The Label had the most influencer activity. 33.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (22.7%)
- United Kingdom (10.8%)
- India (3.8%)
Runaway The Label's influencer activity by market
Here is another example of Runaway The Label collaborating with an influencer in Australia.
sophadophaa_ x Runaway The Label
Runaway The Label's influencer activity vs. related brands
Runaway The Label competes closely with Tiger Mist and Lioness Fashion in party-ready, trend-forward women’s fashion. All three win through influencer outfit styling, event looks, and fast seasonal drops.
Total influencer content
Runaway The Label vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Tiger Mist leads with 2.4k sponsored posts, significantly outpacing Runaway The Label (1.6k posts) and Lioness Fashion (1.3k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.
By social platform
Runaway The Label vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Runaway The Label leads on Instagram, while Tiger Mist has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Tiger Mist at 1.3k, Runaway The Label at 316, Lioness Fashion at 278 posts. Runaway The Label's activity is particularly concentrated on Instagram. Tiger Mist has posted several times more on TikTok than Runaway The Label and Lioness Fashion.
By geographical market
Runaway The Label vs. related brands influencer activity (by country)
Estimated sponsored posts in Runaway The Label's top markets
Tiger Mist leads in United States with 1.2k posts (50.1%), while Runaway The Label has the highest estimated sponsored-post volume in Australia (355 posts, 22.7%), United Kingdom (169 posts, 10.8%). Looking at United States specifically, the split is Tiger Mist at 1.2k posts (50.1%), Lioness Fashion at 640 posts (48.5%), Runaway The Label at 522 posts (33.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Tiger Mist's Influencer Marketing Strategy
- Lioness Fashion's Influencer Marketing Strategy
- Touchland's Influencer Marketing Strategy
- PINKO's Influencer Marketing Strategy
- PGYTECH's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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