We analyzed 2.1k pieces of influencer content sponsored by Runaway The Label over the last 12 months.
This report breaks down where & how Runaway The Label invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Runaway The Label, see here: Runaway The Label influencers.
Runaway The Label's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Runaway The Label's influencer posting pattern appears irregular, with notable fluctuations month to month. June saw the highest output at 256 posts (44% above the 178 monthly average), while February was the quietest at 48 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Runaway The Label's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Runaway The Label.
Here are 2 examples of Runaway The Label's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
📍Manchester 🇬🇧 ✉️ alannah.victor@ddaglobal.com Outfit links below 👇🏼
Collaboration metrics
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Influencer bio
Sydney 🎀 💌 gwen@maxconnectors.com.au Outfit details/ links ⬇️
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Runaway The Label are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Runaway The Label's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (146.4k avg views/post):
Influencer bio
Stylist for curves 🇱🇧🇦🇺 Ambassador @fashionnovacurve Socials & Modelling 💌 shanice@socialeau.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (852 avg views/post):
Influencer bio
Melbourne 🇦🇺 @byyolanda_ MGMT- @jrmanagement Business- Rebecca@jr-management.com.au PR/Modelling- yolandaabdd@gmail.com @lift_the_label YOLANDA10
Collaboration metrics
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Out of 1k unique influencers in our dataset, 25 of them (2%) posted content for Runaway The Label in 3 or more separate calendar months. The most consistent partner is @jacobs_90, who has collaborated across 10 months with 75 total posts.
Here are 2 examples of Runaway The Label's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Runaway The Label had the most influencer activity. 32.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Runaway The Label collaborating with an influencer in United States.
Runaway The Label competes in occasion and going-out womenswear, where Meshki and Oh Polly target the same partywear customer with haul-driven and event styling influencer campaigns.
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.4k sponsored posts, marginally ahead of OH POLLY (10.1k posts) and Runaway The Label (2.1k posts). Across all three brands, the average volume is 7.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Meshki leads on Instagram and OH POLLY leads on TikTok and YouTube. The gap is most notable on Instagram, with Meshki at 8.3k, OH POLLY at 6.9k, Runaway The Label at 1.8k posts. Runaway The Label's activity is particularly concentrated on Instagram. On Instagram and TikTok, Runaway The Label has several times fewer posts than Meshki and OH POLLY.
Estimated sponsored posts in Runaway The Label's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.1k posts, 44.8%), Australia (980 posts, 8.6%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 23.3%), Brazil (374 posts, 3.7%). Looking at United States specifically, the split is Meshki at 5.1k posts (44.8%), OH POLLY at 4.1k posts (40.2%), Runaway The Label at 694 posts (32.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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