Runaway The Label Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by Runaway The Label over the last 12 months.
This report breaks down where & how Runaway The Label invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Runaway The Label, see here: Runaway The Label influencers.
Influencer activity throughout the year
Runaway The Label's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Runaway The Label's influencer activity by month
Number of sponsored posts
Runaway The Label's influencer output appears relatively consistent throughout the year, averaging about 137 sponsored posts per month. August recorded the highest volume at 203 posts (48% above average), while February was the quietest at 89 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Runaway The Label's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (81.7%)
- TikTok: 303 posts (18.3%)
Runaway The Label's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Runaway The Label.
Here are 2 examples of Runaway The Label's recent sponsored collaborations (one each for Instagram, TikTok).
yasmindevonport_ x Runaway The Label
![Instagram post by @yasmindevonport_ for Runaway The Label. Caption reads: [...] COMMENT SHOP FOR LINKSS!! @runawaythelabel....](https://images.od.modash.io/dbbf4625b7016f5b3d3272d0a3b39d6142d87fd1)
Influencer bio
Founder @studioselea a walking catalogue USA/UK yasmin@outshinetalent.com
Collaboration metrics
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manelparletrop x Runaway The Label
![TikTok post by @manelparletrop for Runaway The Label. Caption reads: [...] @Coco & Eve @MERIT Beauty @Gisou @Runaway....](https://images.od.modash.io/5babb1c13355e9d15101b0d6177beebb9d52a978)
Influencer bio
that grwm girl 💌 Manel@Tiddle.io
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 63.9%
- Reels: 36.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Runaway The Label are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Runaway The Label's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.6% of partnerships featuring creators averaging 10K-50K views, Runaway The Label's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (132.5k avg views/post):
oliviaphillipps x Runaway The Label
Influencer bio
📍europe social: contact@oliviaphillipps.com model: madi@quemodels.com @quemodels @thefourmodels @theindustryla
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.1k avg views/post):
paigecantone x Runaway The Label
Influencer bio
modelling: @brooklynmgmt Simone@brooklynmgmt.com.au socials: paigecenquiries@gmail.com Melbourne📍 @FashionNova
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Runaway The Label's repeat partnerships
Out of 920 unique influencers in our dataset, 19 of them (2%) posted content for Runaway The Label in 3 or more separate calendar months. The most consistent partner is @godbless_jess, who has collaborated across 11 months with 11 total posts.
Here are 3 examples of Runaway The Label's repeat influencer partnerships, with links to the sponsored content.
tammyhembrow x Runaway The Label
![Instagram post by @tammyhembrow for Runaway The Label. Caption reads: [...] 🩵🎀 I think 3 is my fave @runawaythelabel....](https://images.od.modash.io/c54f5e76ae58a2011a323c618023316fb5130c07)
manoncostaa x Runaway The Label
![TikTok post by @manoncostaa for Runaway The Label. Caption reads: [...] IG: _manoncosta_ 🌈✨🌴🍸 @Runaway The Label....](https://images.od.modash.io/3912eb8174defcb77ab83aab0dd538b28aafd307)
![TikTok post by @manoncostaa for Runaway The Label. Caption reads: [...] merveilles 💕🌈✨😍☀️❤️ @Runaway The Label....](https://images.od.modash.io/f56395182f94224f883253107ba21f41fd0fa8b1)
![TikTok post by @manoncostaa for Runaway The Label. Caption reads: [...] de rosé 🦧 #lachetout @Runaway The Label....](https://images.od.modash.io/a8435014fc266e6b7c022e19b011b83e9c69ccd0)
lianatambini x Runaway The Label
![Instagram post by @lianatambini for Runaway The Label. Caption reads: [...] postcards from summer.. @runawaythelabel....](https://images.od.modash.io/e05cc0f7f3e88ea07ae97d10e9cccf0042bb9b32)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Runaway The Label had the most influencer activity. 35.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (22.6%)
- United Kingdom (10.7%)
- India (3.7%)
Runaway The Label's influencer activity by market
Here is another example of Runaway The Label collaborating with an influencer in Australia.
godbless_jess x Runaway The Label
![Instagram post by @godbless_jess for Runaway The Label. Caption reads: [...] like this i don't want it😋 @runawaythelabel....](https://images.od.modash.io/076d27ed76dfc9e0308f69c4b25f69d837916570)
Runaway The Label's influencer activity vs. related brands
Runaway The Label competes with Peppermayo and Meshki in trend-forward women’s fashion and occasion looks, sharing a similar audience that shops through Instagram styling, try-ons, and creator discount codes.
Total influencer content
Runaway The Label vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 49.1k sponsored posts, significantly outpacing Meshki (11.8k posts) and Runaway The Label (1.7k posts). Across all three brands, the average volume is 20.9k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than Runaway The Label and Meshki.
By social platform
Runaway The Label vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 28.3k, Meshki at 7.8k, Runaway The Label at 1.3k posts. Runaway The Label's activity is particularly concentrated on Instagram. On Instagram and TikTok, PEPPERMAYO has far more posts than Runaway The Label and Meshki.
By geographical market
Runaway The Label vs. related brands influencer activity (by country)
Estimated sponsored posts in Runaway The Label's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (23k posts, 46.7%), United Kingdom (6.4k posts, 13.1%), Australia (5.3k posts, 10.8%). Looking at United States specifically, the split is PEPPERMAYO at 23k posts (46.7%), Meshki at 5.2k posts (44.1%), Runaway The Label at 586 posts (35.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- PEPPERMAYO's Influencer Marketing Strategy
- Meshki's Influencer Marketing Strategy
- Supergoop's Influencer Marketing Strategy
- PINKO's Influencer Marketing Strategy
- PGYTECH's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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