Makeship Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 561 pieces of influencer content sponsored by Makeship over the last 12 months.
This report breaks down where & how Makeship invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Makeship, see here: Makeship influencers.
Influencer activity throughout the year
Makeship's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Makeship's influencer activity by month
Number of sponsored posts
Makeship's sponsored post volume appears to trend upward over the 12-month period, rising from 11 posts in January to 49 in December. The peak month, August, reached 85 posts, 81% higher than the monthly average of 47.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Makeship's sponsored influencer collaborations break down by social platform:
- Instagram: 377 posts (67.2%)
- TikTok: 97 posts (17.3%)
- YouTube: 87 posts (15.5%)
Makeship's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Makeship.
Here are 3 examples of Makeship's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jakeneutron x Makeship
Influencer bio
Hai! Okii! I’m Jakeneutron! Illustrator, Animator, Voice Actor, & Music Composer! #jakeneutron || He/They || Florida 🌴 Hell || #blacklivesmatter 🏳️🌈
Collaboration metrics
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sh4rkle x Makeship
Influencer bio
I am a dog https://x.com/sh4rkles
Collaboration metrics
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y3llowx x Makeship
![YouTube post by @y3llowx for Makeship. Caption reads: [...] with the team at @officialmakeship! 🔗 💛....](https://images.od.modash.io/ca87b75b5f54a39ab859309bb0dacec7b7b999ce)
Influencer bio
【 https://discord.gg/y3llowx 】 📍notice: uploads slowing down b/c school 📚♡ 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 🖊️｜i use alight motion & procreate 🇺🇸｜chinese-american 🎊｜channel anniversary: july 26⸝ 2021 🍰｜birthday: august 29 𝗦𝗢𝗖𝗜𝗔𝗟𝗦 ✦︙roblox: y3liowx ✦︙tiktok: _y3llowx ✦︙instagram: _y3llowx ✦︙discord: y3llowx 𝗬𝟯𝗟𝗩𝗢𝗟𝗨𝗧𝗜𝗢𝗡 start : 07/26/2021 100k : 08/27/2022 500k : 07/18/2023 1m : 3/3/2024 1.5m : 7/29/2025 2m : 2/24/2026
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 62.3%
- Reels: 37.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Makeship are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Makeship's influencers average views (Instagram)
Based on each influencer's average views per post
With 40% of partnerships featuring creators averaging 10K-50K views, Makeship's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K segment.
Makeship's repeat partnerships
Out of 271 unique influencers in our dataset, 4 of them (1%) posted content for Makeship in 3 or more separate calendar months. The most consistent partner is @prideofkittycats, who has collaborated across 3 months with 15 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Makeship had the most influencer activity. 65.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.5%)
- Canada (5.6%)
- Brazil (4.7%)
Makeship's influencer activity by market
Here is another example of Makeship collaborating with an influencer in United States.
tokensarcade x Makeship
![TikTok post by @tokensarcade for Makeship. Caption reads: [...] LAST THE TOKENSARCADE PLUSHIE FROM @makeship....](https://images.od.modash.io/e635d252a235074860c6775c6b772e93d8cde074)
Makeship's influencer activity vs. related brands
Makeship overlaps with Youtooz in creator-driven collectibles and limited-edition drops designed for fandom audiences. Sanrio is a close adjacent benchmark in character merchandise where community, licensing, and social buzz shape demand.
Total influencer content
Makeship vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sanrio leads with 3.8k sponsored posts, significantly outpacing Youtooz (982 posts) and Makeship (561 posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. Sanrio has several times more total posts than Makeship and Youtooz.
By social platform
Makeship vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Sanrio leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Sanrio at 2.7k, Youtooz at 649, Makeship at 377 posts. Sanrio's activity is particularly concentrated on Instagram. On Instagram and TikTok, Sanrio has several times more posts than Makeship and Youtooz.
By geographical market
Makeship vs. related brands influencer activity (by country)
Estimated sponsored posts in Makeship's top markets
Sanrio has the highest estimated sponsored-post volume in Japan (1.1k posts, 27.6%), United States (923 posts, 24.1%), China (410 posts, 10.7%), suggesting a Asia focus, while Youtooz has the highest estimated sponsored-post volume in United Kingdom (89 posts, 9.1%), Canada (43 posts, 4.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Youtooz's Influencer Marketing Strategy
- Sanrio's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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