We analyzed 2.1k pieces of influencer content sponsored by Makeship over the last 12 months.
This report breaks down where & how Makeship invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Makeship, see here: Makeship influencers.
Makeship's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Makeship's sponsored post volume appears to trend upward over the 12-month period, rising from 93 posts in January to 280 in December. The peak month, December, reached 280 posts, 59% higher than the monthly average of 176.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Makeship's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Makeship.
Here are 3 examples of Makeship's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Hai! Okii! I’m Jakeneutron! Illustrator, Animator, Voice Actor, & Music Composer! #jakeneutron || He/They || Florida 🌴 Hell || #blacklivesmatter 🏳️🌈
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
I am a dog https://x.com/sh4rkles
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
¡Bienvenidos nuevamente a Bobicraft! Ganador de Minecraft 10 Aniversario, rompimos el Record Guinness de mayor cantidad de gente vestida como Steve, Autor de libros, Canal #1 más visto en noticias, novedades, snapshots, curiosidades, tops, diversión, información y documentales de #Minecraft. ¡Disfruta los #videos! 📧 Negocios: bobicraft@mcr-agency.com 📧 Correo de fans: contactobobicraft@gmail.com 🟣 TWITCH: https://www.twitch.tv/bobicraftmc 🔵 TWITTER: @BobicraftMC https://twitter.com/BobicraftMC 🟢 DISCORD: https://discord.gg/Bobicraft ⚫ TIKTOK: https://www.tiktok.com/@bobicraftmc?lang=es 🟠 INSTAGRAM: https://www.instagram.com/bobicraftmc/ 🔴 FACEBOOK: https://www.facebook.com/gaming/BobicraftReal 📚 Mis Libros: https://linktr.ee/bobicraft
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers Makeship are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Makeship's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.9M avg views/post):
Influencer bio
Sup! I'm Robin and I'm a Freelance Animator, Artist, Graphic Designer, Illustrator, Voice Actor, Editor, Singer & Composer! (If it's art related, I probably do it). My passion is making chaotic content for everyone to enjoy! Business only: kittensneezebusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (9.6k avg views/post):
Influencer bio
Hey everyone, Mrhappy here! I largely focus on FFXIV on this channel. When I stream, I do play tons of other RPGs and games though! For business inquiries please email me at mrhappy1227business@gmail.com. For sponsorships email me at mrhappy1227business@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 592 unique influencers in our dataset, 17 of them (3%) posted content for Makeship in 3 or more separate calendar months. The most consistent partner is @DruuuWu, who has collaborated across 12 months with 163 total posts. @DruuuWu alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of Makeship's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Makeship had the most influencer activity. 62.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Makeship collaborating with an influencer in United States.
Makeship’s creator-collab collectibles are closely aligned with Youtooz’s influencer-driven figures and Sanrio’s character merchandise ecosystem, making both strong references for fan-led product drops.
Total sponsored posts tracked (last 12 months)
Sanrio leads with 5.4k sponsored posts, significantly outpacing Makeship (2.1k posts) and Youtooz (2k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Makeship leads on YouTube, while Sanrio has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Sanrio at 4k, Youtooz at 873, Makeship at 444 posts. Makeship's activity is particularly concentrated on YouTube. Sanrio has several times more Instagram posts than Makeship and Youtooz.
Estimated sponsored posts in Makeship's top markets
Sanrio has the highest estimated sponsored-post volume in Japan (1.5k posts, 27.7%), United States (1.4k posts, 26.2%), Brazil (625 posts, 11.5%), while Youtooz leads in United Kingdom with 201 posts (10.1%), while Makeship leads in Canada with 127 posts (6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.