Makeship Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.8k pieces of influencer content sponsored by Makeship over the last 12 months.

This report breaks down where & how Makeship invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Makeship, see here: Makeship influencers.

Influencer activity throughout the year

Makeship's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Makeship's sponsored post volume appears to trend upward over the 12-month period, rising from 98 posts in January to 279 in December. The peak month, December, reached 279 posts, 85% higher than the monthly average of 151.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Makeship's sponsored influencer collaborations break down by social platform:

• YouTube: 1.3k posts (69.4%)
• Instagram: 433 posts (23.6%)
• TikTok: 129 posts (7%)

YouTube influencer marketing is a clear focus for Makeship.

Here are 3 examples of Makeship's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

beakybeaker x Makeship

beakybeaker

@beakybeaker

27 Jan, 26

83k

8k

[...] has made a new bestie! Head on over to makeship.com/beaker-the-bird-plushie to snag a [...]

Influencer bio

Beaker the Indian Ringneck Parrot 🐦 And his girlfriend Tinkerbell 🐤🎀 And their baby, Ducky 💚 🍼

Collaboration metrics

Post views83.0k

Post EMV $3.3k

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sh4rkle x Makeship

sh4rkle

@sh4rkle

17 Oct, 25

232.9k

10.9k

I’m partnering with @makeship to make Liar Liar into a marketable [...]

Influencer bio

I am a dog Don't rip off my characters https://x.com/sh4rkles

Collaboration metrics

Post views232.9k

Post EMV $5.2k

More influencer data

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PhoenixSC x Makeship

PhoenixSC

@PhoenixSC

24 Mar, 26

790.7k

36.1k

Craaaaaaaazy weird. Plushies: Merch: OCULUS feature: -------------------------------------------------------------------- This channel is powered by Shockbyte -- Enjoy a 25% discount on your first month with code "PHOENIXSC"! If you'd like to monetarily support the channel, consider joining as a member! / @phoenixsc SECOND CHANNEL: / @feenix_sc TWITTER: / phnixhamsta TWITCH: / phoenixsclive INSTAGRAM: / phoenixsclive WEBSITE: FACEBOOK: / phnixhamstasc #PhoenixSC #Minecraft

Influencer bio

I'm the guy who makes weird stuff in Minecraft. https://phoenixsc.store/ 📧 phoenixsc@underscoretalent.com IGN: PhoenixSC/Phnixhamsta Mic: Blue Yeti Headset: SteelSeries Arctis 7 Webcam: Razer Kiyo Vlogging: Sony Cyber-shot DSC-RX100 III; Zoom H1n PC BUILD: AMD RYZEN R7 3700X, 8C 16T, 36MB CACHE, 65W TDP Gigabyte X570 UD AMD Motherboard Corsair Vengeance RGB PRO 32GB (2x 16GB) DDR4 3000Mhz Samsung 970 EVO Plus 500GB NVMe PCIe SSD Thermaltake H100 TG ATX Mid-Tower Case Cooler Master Hyper 212 Red LED Turbo Universal CPU Cooler Gigabyte GeForce RTX 2080 Super Windforce OC 8G Graphics Card Gigabyte 750W

Collaboration metrics

Post views790.7k

Post EMV $27.3k

More influencer data

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💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

Makeship's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.7M avg views/post):

Jakeneutron x Makeship

Jakeneutron

@Jakeneutron

04 Sep, 25

91.5k

3.4k

Hey guys! We have a Makeship Plushie of Splotch that’s available till [...]

Influencer bio

Hai! Okii! I’m Jakeneutron, Multi-Media Artist, Composer, VA, and Director of Team Neutron || He/They 🏳️‍🌈 24 || #BlackLivesMatter

Collaboration metrics

Post views91.5k

Post EMV $3.1k

More influencer data

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And here is another example with a smaller creator on YouTube (9.2k avg views/post):

Dtoons x Makeship

Dtoons

@Dtoons

06 Jun, 26

11k

463

Join the Petition ► Be sure to read the details! Conroy's trying out Sonic's shoes again as part of his new rickshaw business! Will he be able to get Doggy to where he needs to go? Sponsored by Patreon Check out our Store! Conroy Cat and Co. are modern cartoon shorts inspired by the classics. Watch as Conroy Cat and his toon trainer from the 1930’s Doggy try out crazy gadgets that Conroy pulls from behind in “What Chu Got?”. Doggy reviews old cartoons in “Toons These Days”. Conroy serves food to famous characters in “Cartoon Cafe”. Cartoon heroes throughout the multiverse unite in “Team Teen”! Subscribe to see new cartoons and shorts! We produce animated content that's targeting a general audience. Some of the content can be offensive to young viewers, but our goal is always to make you laugh. This content is made for a GENERAL AUDIENCE. A DTOONS PRODUCTION -CREDITS- Created and Directed by: Alex D. Voices: Conroy: Leo Melanson Doggy: Mikey McGold Abby: Rae Harrell Sound Design: Jave Wong Music: Philip Landini ( ► FACEBOOK ► TWITTER ► PATREON ► INSTAGRAM ► DISCORD Check out the Team Teen Origins webcomic by Devicon! #dtoons #funny #cartoons #cartooncafe #toonsthesedays #conroycat

Influencer bio

Dtoons is animation channel, featuring slapstick cartoons starring original characters like Conroy Cat and Doggy, along with our fan animations like our Sonic shorts and "Cartoon Cafe"! Be sure to subscribe and click on the notification bell to keep up to date with our latest content! Giving our videos a thumbs up really helps too! 👍 We produce animated content that's targeting a general audience. Some of the content can be offensive to young viewers, but our goal is always to make you laugh. We're also on Patreon! http://patreon.com/dtoons

Collaboration metrics

Post views11.0k

Post EMV $375

More influencer data

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Makeship's repeat partnerships

PhoenixSC x Makeship

PhoenixSC

@PhoenixSC

24 Mar, 26

790.7k

36.1k

Craaaaaaaazy weird. Plushies: Merch: OCULUS feature: -------------------------------------------------------------------- This channel is powered by Shockbyte -- Enjoy a 25% discount on your first month with code "PHOENIXSC"! If you'd like to monetarily support the channel, consider joining as a member! / @phoenixsc SECOND CHANNEL: / @feenix_sc TWITTER: / phnixhamsta TWITCH: / phoenixsclive INSTAGRAM: / phoenixsclive WEBSITE: FACEBOOK: / phnixhamstasc #PhoenixSC #Minecraft

PhoenixSC

@PhoenixSC

08 Jun, 26

569.9k

27.6k

REDMAGIC 11S Pro is a good phone: I remade the next update. The Stairs update. It's cursed. Featuring ‪@Knarfy‬ Plushies: Merch: -------------------------------------------------------------------- This channel is powered by Shockbyte -- Enjoy a 25% discount on your first month with code "PHOENIXSC"! If you'd like to monetarily support the channel, consider joining as a member! SECOND CHANNEL: TWITTER: TWITCH: INSTAGRAM: WEBSITE: FACEBOOK: #PhoenixSC #Minecraft Music: The Soundlings - Corny Candy

PhoenixSC

@PhoenixSC

27 Jul, 26

362.2k

19.7k

REDMAGIC Astra 2 is a good gaming tablet: Haversine Studio's shader video: • Minecraft's New Shader Command Is Secretly... Nogard_YT's Chibi Skin Maker: Rainbow Land shader (u/pizza-goblin_9000): Plushies: Merch: -------------------------------------------------------------------- This channel is powered by Shockbyte -- Enjoy a 25% discount on your first month with code "PHOENIXSC"! If you'd like to monetarily support the channel, consider joining as a member! SECOND CHANNEL: TWITTER: TWITCH: INSTAGRAM: WEBSITE: FACEBOOK: #PhoenixSC #Minecraft Music: Wayne Jones - Mr. Sunny Face Banjo Kazooie - Spiral Mountain

CringyGull x Makeship

CringyGull

@CringyGull

25 Apr, 26

515.5k

12.2k

GET THE ENAMEL PINS HERE: I've seen various other youtubers do this and I thought it would be fun to attempt it myself :) Join my Minecraft SMP Server 😎 IP: play.saltymc.org Port: 19132 SMP Discord: Get a discount for Voicemod Pro with the promo code 'CRINGY' here: Get a discount for your own Minecraft server with the promo code 'Cringy' here: Merch: Discord Server: Twitter: Twitch: TikTok: Instagram: Music Channel: Secondary Channel: #minecraft #cringygull Most of the music I use for my videos is from Epidemic Sound. Use my referral link if you want to access a great selection of music for content creation: Hi I'm CringyGull. I'm a clean & family friendly Minecraft YouTuber. I do my best to make my content suitable for all ages. I especially like to do crazy minecraft builds for lots of my videos, especially silly ones.

CringyGull

@CringyGull

01 May, 26

300.7k

5.1k

Get my enamel pins here: Join my Minecraft SMP Server 😎 IP: play.saltymc.org Port: 19132 SMP Discord: Get a discount for Voicemod Pro with the promo code 'CRINGY' here: Check out the Essential Mod and use the code "CringyGull" to support me whenever you buy their epic cosmetics! Get a discount for your own Minecraft server with the promo code 'Cringy' here: Merch: Discord Server: Twitter: Twitch: TikTok: Instagram: Music Channel: Secondary Channel: #minecraft #cringygull Most of the music I use for my videos is from Epidemic Sound. Use my referral link if you want to access a great selection of music for content creation: Hi I'm CringyGull. I'm a clean & family friendly Minecraft YouTuber. I do my best to make my content suitable for all ages. I especially like to do crazy minecraft builds for lots of my videos, especially silly ones.

CringyGull

@CringyGull

07 May, 26

279k

11.5k

Get my pins here pls: Thanks ‪@PhoenixSC‬ for helping me with the issue at the end of the video! Join my Minecraft SMP Server 😎 IP: play.saltymc.org Port: 19132 SMP Discord: Get a discount for Voicemod Pro with the promo code 'CRINGY' here: Get a discount for your own Minecraft server with the promo code 'Cringy' here: Merch: Discord Server: Twitter: Twitch: TikTok: Instagram: Music Channel: Secondary Channel: #minecraft #cringygull Most of the music I use for my videos is from Epidemic Sound. Use my referral link if you want to access a great selection of music for content creation: Hi I'm CringyGull. I'm a clean & family friendly Minecraft YouTuber. I do my best to make my content suitable for all ages. I especially like to do crazy minecraft builds for lots of my videos, especially silly ones.

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.1%)
• Canada (5.8%)
• Brazil (4.2%)

Here is another example of Makeship collaborating with an influencer in United States.

TheBacklogs x Makeship

TheBacklogs

@TheBacklogs

03 Aug, 26

593.7k

32.2k

Join me in celebrating Zenless Zone Zero's 2nd anniversary! Make sure to use code ZZZ31REMIELLE for 60 Polychromes and 6,666 Denny (Valid for version 3.1) Make sure to also check out the rewards page: Thanks to Zenless Zone Zero for sponsoring this video. And if you want a Melon Plushie, you can find them here for a limited time : Thanks for supporting the channel LemonHeart The 1-Shot Contest. One of the largest endeavors I ever challenged myself to undertake (at the time), I've always wanted a reason to do it myself. But what's the point of doing a challenge when you've already got all the answers? Well, today, I've finally found a way to not only make the 1-Shot Contest harder, but also do it in a way that has never been done before. And it nearly broke me. Can you beat every single enemy in Dark Souls 1 with only 1-shots at level 1? || MUSIC || Wizards' Guild (or is it the Magic Guild?) - ‪@JoshIsnt‬ RPG Store (Interlude) - Chris Doerksen Outset Island - Zelda : The Wind Waker Plimbo - Cult of the Lamb Night in the Swamp - Vectorman 2 Cemetary - Spelunky Guild Hall Music - Monster Hunter Main Theme - Role Models (Jackbox) Reach for the Summit - Celeste Pond - Bugdom Elven Town - Shining Force 2 Frigate - GoldenEye 007 Goron City - Zelda : Ocarina of Time Faron Woods - Zelda : Twilight Princess Al Kharid - Oldschool RuneScape For Every Three, One to the Gods - Salt and Sacrifice But Not Forgotten - Viscerafest Reflection - Hollow Knight || Lemon's Socials || Twitter | BlueSky | Discord | || Support the Channel || Patreon | Youtube Members | Click "JOIN" below the video! || Business Inquiries || Email | thebacklogschallenge@gmail.com #zzzero #zenlesszonezero #ZZZ2ndANNI #thebacklogs #challengerun #darksoulsremastered 0:00 The Intro 2:08 The Sponsor 3:35 The Run

Makeship's influencer activity vs. related brands

Youtooz and Sanrio both compete in character-driven collectibles and plush products where brand affinity and creator/community marketing are key. They overlap with Makeship’s audience and product format, making them the most direct, realistic comparables from the list.

Total influencer content

Youtooz leads with 2k sponsored posts, marginally ahead of Makeship (1.8k posts) and Sanrio (1.3k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.

By social platform

Makeship leads on YouTube, while Youtooz has the most activity on Instagram and Sanrio has the most activity on TikTok. The gap is most notable on YouTube, with Makeship at 1.3k, Youtooz at 806, Sanrio at 1 posts. Makeship has far more YouTube posts than Youtooz, while Sanrio has almost no YouTube posts compared with the others.

By geographical market

Youtooz has the highest estimated sponsored-post volume in United States (1.3k posts, 65%), United Kingdom (185 posts, 9.4%), Canada (108 posts, 5.5%), suggesting a North America focus, while Sanrio has the highest estimated sponsored-post volume in Japan (233 posts, 17.6%), Brazil (207 posts, 15.6%). Looking at United States specifically, the split is Youtooz at 1.3k posts (65%), Makeship at 1.1k posts (62.2%), Sanrio at 379 posts (28.6%).