Makeship Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 112 pieces of influencer content sponsored by Makeship over the last 12 months.
This report breaks down where & how Makeship invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Makeship, see here: Makeship influencers.
Influencer activity throughout the year
Makeship's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Makeship's influencer activity by month
Number of sponsored posts
Makeship's influencer posting pattern appears irregular, with notable fluctuations month to month. September saw the highest output at 16 posts (78% above the 9 monthly average), while February was the quietest at 1 posts.
Makeship's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 4.4M, while January recorded the least at 133.5k. Across all tracked posts in the 12-month window, average views per post were 120.7k. Interestingly, the highest-view month (April) does not align with peak post volume (September), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @BobicraftMC, generated 2.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Makeship's sponsored influencer collaborations break down by social platform:
- YouTube: 89 posts (79.5%)
- Instagram: 18 posts (16.1%)
- TikTok: 5 posts (4.5%)
Makeship's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Makeship.
Here are 3 examples of Makeship's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jakeneutron x Makeship
Influencer bio
Hai! Okii! I’m Jakeneutron! Illustrator, Animator, Voice Actor, & Music Composer! #jakeneutron || He/They || Florida 🌴 Hell || #blacklivesmatter 🏳️🌈
Collaboration metrics
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uwumong x Makeship
![TikTok post by @uwumong for Makeship. Caption reads: [...] 기간 한정 판매 상품이니 놓치지 마세요 ‼️🤩 (프로필 링크 확인)....](https://images.od.modash.io/6548bf7f9f681d66f6f64cf79108212637321d64)
Influencer bio
💜FanArts & Business : uumongmong@gmail.com💜
Collaboration metrics
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BobicraftMC x Makeship
![YouTube post by @BobicraftMC for Makeship. Caption reads: [...] Peluches oficiales:
Makeship: [...].](https://images.od.modash.io/bf533590a178c743751a3d0c276c6341cc20aa7c)
Influencer bio
¡Bienvenidos nuevamente a Bobicraft! Ganador de Minecraft 10 Aniversario, rompimos el Record Guinness de mayor cantidad de gente vestida como Steve, Autor de libros, Canal #1 más visto en noticias, novedades, snapshots, curiosidades, tops, diversión, información y documentales de #Minecraft. ¡Disfruta los #videos! 📧 Negocios: bobicraft@mcr-agency.com 📧 Correo de fans: contactobobicraft@gmail.com 🟣 TWITCH: https://www.twitch.tv/bobicraftmc 🔵 TWITTER: @BobicraftMC https://twitter.com/BobicraftMC 🟢 DISCORD: https://discord.gg/Bobicraft ⚫ TIKTOK: https://www.tiktok.com/@bobicraftmc?lang=es 🟠 INSTAGRAM: https://www.instagram.com/bobicraftmc/ 🔴 FACEBOOK: https://www.facebook.com/gaming/BobicraftReal 📚 Mis Libros: https://linktr.ee/bobicraft
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 88.8%
- Shorts: 11.2%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers Makeship are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Makeship's influencers average views (YouTube)
Based on each influencer's average views per post
Makeship's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.4M avg views/post):
Jakeneutron x Makeship
Influencer bio
Hai! Okii! I’m Jakeneutron, Multi-Media Artist, Composer, VA, and Director of Team Neutron || He/They 🏳️🌈 24 || #BlackLivesMatter
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (9.6k avg views/post):
Mrhappy1227 x Makeship
![YouTube post by @Mrhappy1227 for Makeship. Caption reads: [...] out the Aloha Plush here!....](https://images.od.modash.io/a663bfcee6b8f48f47f294b7f0f1dd5b258a998c)
Influencer bio
Hey everyone, Mrhappy here! I largely focus on FFXIV on this channel. When I stream, I do play tons of other RPGs and games though! For business inquiries please email me at mrhappy1227business@gmail.com. For sponsorships email me at mrhappy1227business@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Makeship's repeat partnerships
Out of 64 unique influencers in our dataset, 4 of them (6%) posted content for Makeship in 3 or more separate calendar months. The most consistent partner is @TheClick, who has collaborated across 5 months with 5 total posts. @Oz_ alone accounts for 13% of all tracked sponsored content.
Here are 3 examples of Makeship's repeat influencer partnerships, with links to the sponsored content.
TheClick x Makeship
![YouTube post by @TheClick for Makeship. Caption reads: [...] ►....](https://images.od.modash.io/e601b982d96c7f8afd4edd84e649fc44bd24f713)
![YouTube post by @TheClick for Makeship. Caption reads: [...] Support Demon ►....](https://images.od.modash.io/0e5056b6213c49f8168ca5803a3eaf38f346c0a8)
![YouTube post by @TheClick for Makeship. Caption reads: [...] Support Demon ►....](https://images.od.modash.io/7d58a0cd1e20b8f03666a2dcee461f8d74a7d0d4)
MuklukYoutube x Makeship
![YouTube post by @MuklukYoutube for Makeship. Caption reads: [...] Plushie to life!....](https://images.od.modash.io/914f6e53276753de35941387badae321195b9ba3)
![YouTube post by @MuklukYoutube for Makeship. Caption reads: [...] Links:....](https://images.od.modash.io/bbb028be17ba5f699af92bbd44ed68e4f233e152)
![YouTube post by @MuklukYoutube for Makeship. Caption reads: [...] Links:....](https://images.od.modash.io/34bce1c4369e24d7624e9a9f097a5bebe7801be1)
atasticforreal x Makeship
![YouTube post by @atasticforreal for Makeship. Caption reads: [...] NOW RAAAAAAGH....](https://images.od.modash.io/5b23519ab3a0194a36e113cfcfe3b0ad9dcb3e4c)
![YouTube post by @atasticforreal for Makeship. Caption reads: [...] NOW RAAAAAAGH....](https://images.od.modash.io/f00db89005e5ea6d2bde4df2ff6705d4dc80d938)
![YouTube post by @atasticforreal for Makeship. Caption reads: [...] NOW RAAAAAAGH....](https://images.od.modash.io/ed60d4aadf81d0fe94b34525ac6f65a70164036b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Makeship had the most influencer activity. 62.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.2%)
- Canada (5.8%)
- Brazil (4.2%)
Makeship's influencer activity by market
Here is another example of Makeship collaborating with an influencer in United States.
DxtrWhite x Makeship
![YouTube post by @DxtrWhite for Makeship. Caption reads: [...] PLUSHIE....](https://images.od.modash.io/effb416e519c5e26e432c4baa80f5eaf100d986e)
Makeship's influencer activity vs. related brands
Makeship and Youtooz both monetize fandoms through creator- and IP-driven collectibles, often leveraging influencer communities for launches. Vograce is a close adjacent competitor as another custom merch/collectibles option used by online creators.
Total influencer content
Makeship vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Vograce leads with 416 sponsored posts, significantly outpacing Youtooz (193 posts) and Makeship (112 posts). Across all three brands, the average volume is 240 posts, indicating limited or experimental influencer activity.
By social platform
Makeship vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Vograce leads on Instagram and TikTok and Youtooz leads on YouTube. The gap is most notable on Instagram, with Vograce at 289, Youtooz at 45, Makeship at 18 posts. Makeship's activity is particularly concentrated on YouTube. Vograce has far more posts on Instagram and TikTok than Makeship and Youtooz, while Makeship and Youtooz have more posts on YouTube than Vograce.
By geographical market
Makeship vs. related brands influencer activity (by country)
Estimated sponsored posts in Makeship's top markets
Vograce has the highest estimated sponsored-post volume in United States (228 posts, 54.7%), Mexico (36 posts, 8.7%), Brazil (27 posts, 6.4%), suggesting a North America focus, while Youtooz has the highest estimated sponsored-post volume in United Kingdom (20 posts, 10.3%), Canada (11 posts, 5.7%). Looking at United States specifically, the split is Vograce at 228 posts (54.7%), Youtooz at 127 posts (66%), Makeship at 70 posts (62.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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