Makeship Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by Makeship over the last 12 months.
This report breaks down where & how Makeship invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Makeship, see here: Makeship influencers.
Influencer activity throughout the year
Makeship's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Makeship's influencer activity by month
Number of sponsored posts
Makeship's sponsored post volume appears to trend upward over the 12-month period, rising from 97 posts in January to 278 in December. The peak month, December, reached 278 posts, 77% higher than the monthly average of 157.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Makeship's sponsored influencer collaborations break down by social platform:
- YouTube: 1.3k posts (70.4%)
- Instagram: 449 posts (23.8%)
- TikTok: 110 posts (5.8%)
Makeship's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Makeship.
Here are 3 examples of Makeship's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
beakybeaker x Makeship
![Instagram post by @beakybeaker for Makeship. Caption reads: [...] has made a new bestie! Head on over to....](https://images.od.modash.io/55b410b2bb4de73952632ff448ea82e405a9a731)
Influencer bio
Beaker the Indian Ringneck Parrot 🐦 And his girlfriend Tinkerbell 🐤🎀 And their baby, Ducky 💚 🍼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sh4rkle x Makeship
Influencer bio
I am a dog Don't make rip offs of my characters https://x.com/sh4rkles
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PhoenixSC x Makeship
Influencer bio
I'm the guy who makes weird stuff in Minecraft. https://phoenixsc.store/ 📧 phoenixsc@underscoretalent.com IGN: PhoenixSC/Phnixhamsta Mic: Blue Yeti Headset: SteelSeries Arctis 7 Webcam: Razer Kiyo Vlogging: Sony Cyber-shot DSC-RX100 III; Zoom H1n PC BUILD: AMD RYZEN R7 3700X, 8C 16T, 36MB CACHE, 65W TDP Gigabyte X570 UD AMD Motherboard Corsair Vengeance RGB PRO 32GB (2x 16GB) DDR4 3000Mhz Samsung 970 EVO Plus 500GB NVMe PCIe SSD Thermaltake H100 TG ATX Mid-Tower Case Cooler Master Hyper 212 Red LED Turbo Universal CPU Cooler Gigabyte GeForce RTX 2080 Super Windforce OC 8G Graphics Card Gigabyte 750W
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 81.2%
- Shorts: 18.8%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers Makeship are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Makeship's influencers average views (YouTube)
Based on each influencer's average views per post
Makeship's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.7M avg views/post, 1.9M followers):
Jakeneutron x Makeship
Influencer bio
Hai! Okii! I’m Jakeneutron, Multi-Media Artist, Composer, VA, and Director of Team Neutron || He/They 🏳️🌈 24 || #BlackLivesMatter
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (2.8k avg views/post, 19.8k followers):
TomFawkesLive x Makeship
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Makeship's repeat partnerships
Out of 542 unique influencers in our dataset, 10 of them (2%) posted content for Makeship in 3 or more separate calendar months. The most consistent partner is @PhoenixSC, who has collaborated across 12 months with 83 total posts. @DruuuWu alone accounts for 8% of all tracked sponsored content.
Here are 1 examples of Makeship's repeat influencer partnerships, with links to the sponsored content.
CringyGull x Makeship
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Makeship had the most influencer activity. 62.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.1%)
- Canada (5.9%)
- Brazil (4.3%)
Makeship's influencer activity by market
Here is another example of Makeship collaborating with an influencer in United States.
jakeneutron x Makeship
Makeship's influencer activity vs. related brands
Youtooz competes closely with Makeship in creator-led, limited-run collectible plush and merch drops. Sanrio is a major character-driven plush and collectibles brand that overlaps in audience and product category, making it a strong adjacent competitor.
Total influencer content
Makeship vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sanrio leads with 3.5k sponsored posts, significantly outpacing Youtooz (2.1k posts) and Makeship (1.9k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs.
By social platform
Makeship vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Makeship leads on YouTube, while Sanrio has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Sanrio at 2.8k, Youtooz at 869, Makeship at 449 posts. Makeship's activity is particularly concentrated on YouTube. Sanrio has several times more Instagram posts than Makeship and Youtooz, while Makeship and Youtooz have far more YouTube posts than Sanrio.
By geographical market
Makeship vs. related brands influencer activity (by country)
Estimated sponsored posts in Makeship's top markets
Youtooz has the highest estimated sponsored-post volume in United States (1.4k posts, 65.6%), United Kingdom (196 posts, 9.5%), while Sanrio has the highest estimated sponsored-post volume in Japan (1k posts, 28.8%), China (333 posts, 9.4%), suggesting a Asia focus, while Makeship leads in Canada with 111 posts (5.9%). Looking at United States specifically, the split is Youtooz at 1.4k posts (65.6%), Makeship at 1.2k posts (62.1%), Sanrio at 833 posts (23.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Youtooz's Influencer Marketing Strategy
- Sanrio's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.