Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Makeship Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 136 sponsored posts from Makeship across YouTube, TikTok and Instagram over the last 12 months.
See where Makeship invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, August was 200.0% more active in terms of posting frequency.
Social platforms breakdown
Where Makeship's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Makeship's accounts
YouTube109
TikTok14
Instagram13
Content format by platform
Share of all sponsored posts.
Instagram · Reels
5.1%
Instagram · Feed Posts
4.4%
TikTok · Posts
10.3%
YouTube · Long-form
76.5%
YouTube · Shorts
3.7%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
5.1%
Instagram · Feed Posts
4.4%
TikTok · Posts
10.3%
YouTube · Long-form
76.5%
YouTube · Shorts
3.7%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Makeship's sponsored posts perform
Reach and engagement across all 136 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
127K
Average views per post
43.9K
Median views per post
16.5M
Total views
$586K
Estimated media value
7.3%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@factattackadventuresView on TikTok ↗
Blonde Character Plush @makeship Petition is LIVE! 🔴
1.8M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@TheBacklogsView on YouTube ↗
Join me in celebrating Zenless Zone Zero's 2nd anniversary! Make sure to use code [...]
884.3K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@PhoenixSCView on YouTube ↗
Craaaaaaaazy weird. Plushies: Merch: OCULUS feature: [...]
790.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Makeship works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Makeship's influencers by average views per post
Share of the 61 creators in this dataset
<1K
3.3%
1K-5K
6.6%
5K-10K
4.9%
10K-50K
23.0%
50K-100K
21.3%
100K-500K
32.8%
500K+
8.2%
Top influencers Makeship works with
Makeship's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@factattackadventuresTikTok22.9M
2
@PhoenixSCYouTube31.7M
3
@CringyGullYouTube81.5M
4
@TheBacklogsYouTube1884.3K
5
@Oz_YouTube20834.7K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Makeship works with creators once, or builds an ongoing roster.
Repeat creators make up 13.6% of Makeship's creator network and generate 39.1% of total reach.
Repeat creators make up 13.6% of Makeship's creator network and generate 39.1% of total reach.
Creators Makeship works with repeatedly
@CringyGullView on YouTube ↗
GET THE ENAMEL PINS HERE: I've seen various other youtubers do this and I thought it would [...]
515.5K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@PhoenixSCView on YouTube ↗
Craaaaaaaazy weird. Plushies: Merch: OCULUS feature: [...]
790.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Get your Three Opossums in a Trench Coat Plushie while you can and help support the [...]
49.6K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Makeship's most loyal creators
@CringyGull
Months active3
Posts8
Total engagement51.6K
@PhoenixSC
Months active3
Posts3
Total engagement89.3K
@Oz_
Months active2
Posts20
Total engagement77.3K
Geographical breakdown
The markets where Makeship's sponsored creators are based. 90.8% of sponsored posts came from creators based in 5 markets. United States and Australia lead at 64.6% and 13.1%, with the remaining 9.2% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United States
64.6%
Australia
13.1%
United Kingdom
7.1%
The Netherlands
3.0%
Sweden
3.0%
Canada
3.0%
Norway
2.0%
Malaysia
1.0%
Peru
1.0%
Ireland
1.0%
All other markets
1.0%
Makeship vs. related brands
How Makeship's influencer activity compares with other toys & hobbies brands.
Sponsored posts, last 12 months
Makeship vs. related brands
603 posts
234 posts
136 posts
Frequently asked questions
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