We analyzed 15.2k pieces of influencer content sponsored by FrostBuddy over the last 12 months.
This report breaks down where & how FrostBuddy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FrostBuddy, see here: FrostBuddy influencers.
FrostBuddy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
FrostBuddy's sponsored post volume appears to trend upward over the 12-month period, rising from 1.9k posts in January to 1.9k in December. The peak month, November, reached 2.1k posts, 65% higher than the monthly average of 1.3k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FrostBuddy's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for FrostBuddy.
Here are 2 examples of FrostBuddy's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Family✨Lifestyle First Buddy🧊VIP Affiliate
Collaboration metrics
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Influencer bio
Sports and family-friendly humor!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers FrostBuddy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 66.1% of partnerships featuring creators averaging <1K views, FrostBuddy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (650.8k avg views/post):
Influencer bio
A family man that loves God, Affiliate marketer
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
⚾️ Travel baseball mom ⚾️ Managing Tmoney Tyler #13 2 crazy dogs and TikTok
Collaboration metrics
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Out of 4.1k unique influencers in our dataset, 740 of them (18%) posted content for FrostBuddy in 3 or more separate calendar months. The most consistent partner is @hollyniemerbrown, who has collaborated across 13 months with 52 total posts.
Here are 3 examples of FrostBuddy's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
FrostBuddy competes in drinkware and beverage accessories, where BruMate and Stanley 1913 dominate similar use cases for cold drinks and on-the-go hydration. These brands overlap on lifestyle creators and giftable, color-drop-driven launches.
Total sponsored posts tracked (last 12 months)
FrostBuddy leads with 15.2k sponsored posts, significantly outpacing BruMate (7.7k posts) and Stanley 1913 (4.6k posts). Across all three brands, the average volume is 9.2k posts, indicating mature, scaled influencer programs. FrostBuddy has about twice as many total posts as BruMate and more than three times as many as Stanley 1913.
Sponsored posts by platform
FrostBuddy leads on TikTok, while Stanley 1913 has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with FrostBuddy at 15.2k, BruMate at 7.1k, Stanley 1913 at 1.1k posts. FrostBuddy's activity is particularly concentrated on TikTok. On TikTok, FrostBuddy has more than twice as many posts as BruMate and far more than Stanley 1913, while on Instagram FrostBuddy has no posts and Stanley 1913 has several times more than BruMate.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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