FrostBuddy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 18.3k pieces of influencer content sponsored by FrostBuddy over the last 12 months.

This report breaks down where & how FrostBuddy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with FrostBuddy, see here: FrostBuddy influencers.

Influencer activity throughout the year

FrostBuddy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

FrostBuddy's influencer output appears relatively consistent throughout the year, averaging about 1.5K sponsored posts per month. November recorded the highest volume at 2.1K posts (39% above average), while March was the quietest at 1K posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FrostBuddy's sponsored influencer collaborations break down by social platform:

• TikTok: 18.2k posts (99.3%)
• YouTube: 129 posts (0.7%)

TikTok influencer marketing is a clear focus for FrostBuddy.

Here are 2 examples of FrostBuddy's recent sponsored collaborations (one each for TikTok, YouTube).

chantlycaree x FrostBuddy

chantlycaree

@chantlycaree

23 Nov, 25

4M

24.3K

Bottle Buddies ✏️@Frost Buddy #bottlebuddy #teachersgift #tiktokshopblackfriday #tiktokahopcreatorpicks #tiktokshopcybermonday

Influencer bio

lovely home finds 🏠🛌🪞💫☁️ ✉️collabwithchantly@icloud.com

Collaboration metrics

Post views4.0M

Post EMV $81.2k

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CrazySockLady x FrostBuddy

CrazySockLady

@CrazySockLady

23 Jul, 26

21.9K

1.8K

Thanks so much for watching Episode 327! I WHERE YOU CAN FIND ME I Instagram: Etsy: Ravelry: Amazon: AFFILIATE Merchandise: I CONTACT ME I Email: crazysockladypodcast@gmail.com I RAVELRY GROUP I I TUTORIALS I FULL Playlist: • Tutorials Most popular Magic Knot Tutorial: • Magic Knot Tutorial - Crazy Sock Lady Marker Video: • Why I use so many Light Bulb Progress Keep... Weaving in Ends: • Weaving in Ends - Crazy Sock Lady Tutorial Pop of Color Tutorial (Changing colors in ribbing): • Pop of Color at the Cuff / Crazy Sock Lady... I MY PATTERNS! I Ravelry: Etsy: I FINISHED OBJECT - PROJECT PAGES I Low Tide Socks: Americana Cottage Hearts: Dart Frog Socks: New Pattern: I WORKS IN PROGRESS - PROJECT PAGES I Row One C2C Blanket: July Yarnable Socks: Summer on The Lake Socks: Dunkin Donuts Socks: DK Scrappy Socks: Hexi Blanket: I SHOPS / Items / places / people / Mentioned I *I WILL LINK A SHOP IF THERE IS ONE TO LINK* Premier Yarns: *affiliate Yarnable Subscription Box I affiliate *Sign up to be emailed when sign ups open! Get $5 off your first box using code: SOCKLADY Woolly Thistle - West Yorkshire Spinners: *affiliate Knit Picks: affiliate Row One: affiliate CRAZYSOCKLADY 20% off 1st month Bags By Awesome Grannie (CODE: CSL20 ): Woolen Women Fibers - MONTHLY YARN/BOX: affiliate Woolen Women Fibers - Blanket MAL: affiliate Spreadshirt Shop: Three By The Sea Designs: Mountain State Stitches: Leap of Faith Yarns: Stitchin with Yarn: Hummingbird Yarn: Lolo did it: Midwest Stitches: Brazos Fiberworks: Artistic Yarn by Abi: Robinz nest Knits: The Nome Knitter: I READING & WATCHING I Reading: I will Find You by Harlan Coben Then she Vanishes by Claire Douglas Shows: Army Wives The Bible Recap: Info: Book: affiliate I Other Affiliate Links I Yarn Merch T-shirts: YarnMerch | Craft-Inspired T-Shirts for Creative Souls Code automatically applied for 10% off at this link! *affiliate - Frost Buddy - cups/koozies: *affiliate Dwell Christian Apparel: *affiliate - this link gets you 15% off! I MUSIC I Epidemic Sound: ANY LINKS MARKED AS AFFILIATE MEANS THAT AT NO EXTRA COST TO YOU I DO EARN A SMALL COMMISSION WHEN YOU PURCHASE THROUGH THAT LINK. THANK YOU!!

Influencer bio

Welcome to my channel! My name is Kayla and I am a Mom and Wife who loves knitting socks and sharing the joy that I find in my making, living a simple life, and God! 🩷 Here you will find regular episodes where I share what I am working on, what I have finished, things I have received in the mail, etc. Where you can find me: Instagram: https://www.instagram.com/thecrazysocklady Ravelry: https://www.ravelry.com/people/thecrazysocklady Etsy: https://www.etsy.com/shop/CrazySockLadyDesigns Email: crazysockladypodcast@gmail.com Amazon: https://www.amazon.com/shop/thecrazysocklady / CONTACT ME / Email: crazysockladypodcast@gmail.com

Collaboration metrics

Post views21.9k

Post EMV $835

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 74.5% of partnerships featuring creators averaging <1K views, FrostBuddy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (500.2k avg views/post):

doortrashdadshop x FrostBuddy

doortrashdadshop

@doortrashdadshop

16 Feb, 26

1M

6.4K

[...] is available before it sells out! ##frostbuddy##waterbottle

Influencer bio

Business Email: nparke10@gmail.com @DoorTrashDad @doortrashdadfinds @DoorTrashDadReacts

Collaboration metrics

Post views1.0M

Post EMV $20.3k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

mama5.finds x FrostBuddy

mama5.finds

@mama5.finds

02 Mar, 26

15K

27

[...] cans and bottles while at the pool! #frostbuddy #universalbuddy #canholder [...]

Influencer bio

Just a mom sharing her faves 💖 Email:tiktokkermom5@gmail.com

Collaboration metrics

Post views15.0k

Post EMV $301

More influencer data

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FrostBuddy's repeat partnerships

hustlepapapaul x FrostBuddy

hustlepapapaul

@hustlepapapaul

12 Dec, 25

12.3K

11

The Arizona State Sun Devils now have a Legacy Universal Buddy Cup Koozie thanks to Frost Buddy. Keep those drinks nice and cold and be the star of the tailgates.#koozie #tiktokmademebuyit #tiktokshop #arizonastate #sundevils @Frost Buddy

hustlepapapaul

@hustlepapapaul

13 Oct, 26

11.4K

18

The Signature Collection is DELIVERED!!! Frost Buddy created a Signature Series Collection and it is 🔥!! Limited Quantities so grab yours today!!#college #CollegeFootball #musthave #ncaa #waterbottles @Frost Buddy

hustlepapapaul

@hustlepapapaul

27 Aug, 26

10.2K

52

It’s all about the “U”!! Miami gets a Color Rush Bottle Buddy! This will go fast!! Grab them up.#theu #miami #canes #college #collegefootball @Frost Buddy

countingthecoynes x FrostBuddy

countingthecoynes

@countingthecoynes

07 Nov, 25

685.2K

1.8K

[...] a memory 🧊🔥 @Frost Buddy #frostbuddy #giftideasforher [...]

countingthecoynes

@countingthecoynes

18 Oct, 25

600.6K

1.6K

[...] solution 🤌🏼 @Frost Buddy #frostbuddy #togobuddy [...]

countingthecoynes

@countingthecoynes

01 Nov, 25

392.8K

653

[...] @Frost Buddy #thiccbuddy #frostbuddy #tiktokshopblackfriday [...]

seasonaldiariess x FrostBuddy

seasonaldiariess

@seasonaldiariess

02 Jul, 26

1M

7.4K

[...] #universalbuddy #cancooler #frostbuddy

seasonaldiariess

@seasonaldiariess

09 Dec, 25

215K

253

[...] for 12+ hours! @Frost Buddy #frostbuddy #togobuddy #icecoffee [...]

seasonaldiariess

@seasonaldiariess

13 Dec, 25

198K

374

[...] ICE cold @Frost Buddy ❄️🎄✨ #frostbuddy #frostbuddytogo #togobuddy [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6.8%)
• United Kingdom (6.3%)
• Australia (2.7%)

Here is another example of FrostBuddy collaborating with an influencer in United States.

findsby.madi x FrostBuddy

findsby.madi

@findsby.madi

15 Jan, 26

2.1M

7.3K

[...] there are so many cute ones left omg #frostbuddy #cups #togobuddy #thiccbuddy [...]

FrostBuddy's influencer activity vs. related brands

FrostBuddy competes in drinkware and beverage accessories alongside BruMate and Stanley 1913, making them natural peers for influencer-led lifestyle content and gifting-driven campaigns.

Total influencer content

FrostBuddy leads with 18.3K sponsored posts, significantly outpacing BruMate (4.9K posts) and Stanley 1913 (3.4K posts). Across all three brands, the average volume is 8.9K posts, indicating mature, scaled influencer programs. FrostBuddy has more than 3 times as many total posts as BruMate and more than 5 times as many as Stanley 1913.

By social platform

FrostBuddy leads on TikTok and YouTube, while Stanley 1913 leads on Instagram. The gap is most notable on TikTok, with FrostBuddy at 18.2K, BruMate at 4.2K, Stanley 1913 at 2.5K posts. FrostBuddy's activity is particularly concentrated on TikTok. FrostBuddy has far more TikTok posts than BruMate and Stanley 1913, while BruMate and Stanley 1913 have hundreds of Instagram posts and FrostBuddy has none.

By geographical market

FrostBuddy has the highest estimated sponsored-post volume in United States (15K posts, 82.2%), Canada (1.2K posts, 6.8%), United Kingdom (1.2K posts, 6.3%), suggesting a North America focus, while BruMate leads in Japan with 589 posts (12.1%), while Stanley 1913 leads in Brazil with 473 posts (14.1%). Looking at United States specifically, the split is FrostBuddy at 15K posts (82.2%), BruMate at 3.5K posts (72.6%), Stanley 1913 at 1.3K posts (39.7%). FrostBuddy's strength in United States and United Kingdom may indicate a home-market focus, while Stanley 1913 shows broader regional investment.