FrostBuddy Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.6k pieces of influencer content sponsored by FrostBuddy over the last 12 months.
This report breaks down where & how FrostBuddy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FrostBuddy, see here: FrostBuddy influencers.
Influencer activity throughout the year
FrostBuddy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
FrostBuddy's influencer activity by month
Number of sponsored posts
FrostBuddy's influencer output appears relatively consistent throughout the year, averaging about 1.4k sponsored posts per month. November recorded the highest volume at 2.1k posts (50% above average), while June was the quietest at 1k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FrostBuddy's sponsored influencer collaborations break down by social platform:
- TikTok: 16.6k posts (100%)
- YouTube: 4 posts (0%)
FrostBuddy's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for FrostBuddy.
Here are 2 examples of FrostBuddy's recent sponsored collaborations (one each for TikTok, YouTube).
chinup.titsout x FrostBuddy
![TikTok post by @chinup.titsout for FrostBuddy. Caption reads: [...] sweet as my @Frost Buddy #tumblercups....](https://images.od.modash.io/12897828002d0912e6302785d85061f1dd811a8e)
Influencer bio
Family🌸Lifestyle🍒Home First Buddy☀️VIP Affiliate
Collaboration metrics
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DoughertyDozen x FrostBuddy
![YouTube post by @DoughertyDozen for FrostBuddy. Caption reads: [...] @oli @tone @saltytub @loreal @prime....](https://images.od.modash.io/ccce7b6e4b663185d35b834f065d0c6badf5389b)
Influencer bio
Foster Adopt Family in New York This Youtube channel is in partnership with Sun and Sky Entertainment Biz: DD@SunandSkyentertainment.com Daily Mom Life taking care of our Crazy Crew: *Shopping *Cooking *Day In A Life Welcome To The Chaos!🥳 Thank you for spending time with us. Josh-47 Alicia-45 Alex-20 James-19 Patrick-17 Dayshawn-16 Bree-15 Zoey-14 Dash-12 Jordan-11 Jason-11 Bodhi-9 Harlee-7 🧡You Are Strong 🧡You Are Beautiful 🧡You Are Loved 🧡You Belong 🧡And I Am So Proud Of You “I will not leave you as orphans; I will come to you.” -John 14:18 DoughertyDozen.com DD@Sunandskyentertainment.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93%
- Carousels: 7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers FrostBuddy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
FrostBuddy's influencers average views (TikTok)
Based on each influencer's average views per post
With 69.3% of partnerships featuring creators averaging <1K views, FrostBuddy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (650.8k avg views/post):
joeyhubbard0 x FrostBuddy
![TikTok post by @joeyhubbard0 for FrostBuddy. Caption reads: [...] yet! @Frost Buddy #cancooler #Frostbuddy....](https://images.od.modash.io/d6e4a49625d53536760fe43fb04a2b404dd28ca2)
Influencer bio
A family man that loves God, Affiliate marketer
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
topshelf_life x FrostBuddy
Influencer bio
⚾️ Travel baseball mom ⚾️ Managing Tmoney Tyler #13 2 crazy dogs and TikTok
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
FrostBuddy's repeat partnerships
Out of 4.4k unique influencers in our dataset, 777 of them (18%) posted content for FrostBuddy in 3 or more separate calendar months. The most consistent partner is @heatherbyday, who has collaborated across 13 months with 69 total posts.
Here are 3 examples of FrostBuddy's repeat influencer partnerships, with links to the sponsored content.
heatherbyday x FrostBuddy
![TikTok post by @heatherbyday for FrostBuddy. Caption reads: [...] team while it’s in stock! #frostbuddy....](https://images.od.modash.io/f6c1e0343f0937a1eb1ec66217105a8d00255911)
![TikTok post by @heatherbyday for FrostBuddy. Caption reads: [...] they are gone for good. #frostbuddy....](https://images.od.modash.io/a5222bfe5f1bd11f5e5295de194e10edd9ded38d)
![TikTok post by @heatherbyday for FrostBuddy. Caption reads: [...] designs are back in stock! #frostbuddy....](https://images.od.modash.io/33942fcb6bf8495cc63b4276af3ced512dfc0619)
countingthecoynes x FrostBuddy
![TikTok post by @countingthecoynes for FrostBuddy. Caption reads: [...] a memory 🧊🔥 @Frost Buddy #frostbuddy....](https://images.od.modash.io/326da81596d37622d6b4bb7dd98e43f8ba25fd12)
![TikTok post by @countingthecoynes for FrostBuddy. Caption reads: [...] solution 🤌🏼 @Frost Buddy #frostbuddy....](https://images.od.modash.io/3912f9a73e057ba9404fdee4e2c48ad437cbbf9d)
hollyniemerbrown x FrostBuddy
![TikTok post by @hollyniemerbrown for FrostBuddy. Caption reads: [...] spirit! #schoolspirit #frostbuddy....](https://images.od.modash.io/b79c40d1f2cc71c46213138554be073838c3303e)
![TikTok post by @hollyniemerbrown for FrostBuddy. Caption reads: [...] course #golf #golfcourse #frostbuddy....](https://images.od.modash.io/530cdc6baed3455faa5914204c52f2416255df38)
![TikTok post by @hollyniemerbrown for FrostBuddy. Caption reads: [...] hooked up with tailgates #frostbuddy....](https://images.od.modash.io/25a28028bbe6c2352021a10beab6a8a25a5963cd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where FrostBuddy had the most influencer activity. 88.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.1%)
- United Kingdom (3.8%)
- Australia (1.7%)
FrostBuddy's influencer activity by market
Here is another example of FrostBuddy collaborating with an influencer in United States.
ljhasbunjr x FrostBuddy
FrostBuddy's influencer activity vs. related brands
FrostBuddy competes in drinkware/cooler lifestyle with BruMate and Stanley 1913, which also win on portability, insulation, and gifting. All three benefit from highly visual UGC, product comparisons, and seasonal trend cycles.
Total influencer content
FrostBuddy vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
FrostBuddy leads with 16.6k sponsored posts, significantly outpacing BruMate (6.7k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 8.9k posts, indicating mature, scaled influencer programs. FrostBuddy has more than twice as many total posts as BruMate and nearly five times as many as Stanley 1913.
By social platform
FrostBuddy vs. related brands influencer activity (by social platform)
Sponsored posts by platform
FrostBuddy leads on TikTok and YouTube, while Stanley 1913 leads on Instagram. The gap is most notable on TikTok, with FrostBuddy at 16.6k, BruMate at 6.2k, Stanley 1913 at 1.5k posts. FrostBuddy's activity is particularly concentrated on TikTok. FrostBuddy has far more TikTok posts than BruMate and Stanley 1913, while FrostBuddy has no Instagram posts and only a few YouTube posts.
By geographical market
FrostBuddy vs. related brands influencer activity (by country)
Estimated sponsored posts in FrostBuddy's top markets
FrostBuddy has the highest estimated sponsored-post volume in United States (15k posts, 88.3%), Canada (681 posts, 4.1%), United Kingdom (631 posts, 3.8%), suggesting a North America focus, while BruMate leads in Japan with 1.4k posts (21.1%), while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (1.3k posts, 38.9%), Thailand (215 posts, 6.4%). Looking at United States specifically, the split is FrostBuddy at 15k posts (88.3%), BruMate at 4.1k posts (61.2%), Stanley 1913 at 656 posts (19.5%). FrostBuddy's strength in United States and United Kingdom may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BruMate's Influencer Marketing Strategy
- Stanley 1913's Influencer Marketing Strategy
- Yeoreo's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
- TIRTIR's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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