TYMO Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.4k pieces of influencer content sponsored by TYMO Beauty over the last 12 months.
This report breaks down where & how TYMO Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TYMO Beauty, see here: TYMO Beauty influencers.
Influencer activity throughout the year
TYMO Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TYMO Beauty's influencer activity by month
Number of sponsored posts
TYMO Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 1.9k posts in January to 2.1k in December. The peak month, December, reached 2.1k posts, 89% higher than the monthly average of 1.1k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TYMO Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 10.6k posts (79.1%)
- Instagram: 2.8k posts (20.8%)
- YouTube: 16 posts (0.1%)
TYMO Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TYMO Beauty.
Here are 3 examples of TYMO Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
yasmeenscott x TYMO Beauty
![Instagram post by @yasmeenscott for TYMO Beauty. Caption reads: [...] yasmeen25 for 25% off all products.....](https://images.od.modash.io/1f0f6be11e37c46680c6be5e00ee07e5ba115296)
Influencer bio
Actor and stuff 🇦🇪 🇬🇧 🪬 🧿 Reels for making my hair my whole personality. 🎭 @simonhowassociates 📧: yasmeensctt@gmail.com
Collaboration metrics
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jus_dane x TYMO Beauty
Influencer bio
📍HTX Follow by back up account jus_dane2 Jusdanecollabs@gmail.com Top 1% TTShop
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
esenya_miss x TYMO Beauty
Influencer bio
PAGE MANAGED BY PARENTS @marinaeseniiamiss Marina Mikheev & Aleksandr Mikheev FOLLOW ESENYA_miss : https://instagram.com/esenya_miss?igshid=MzRlODBiNWFlZA== https://www.facebook.com/share/184LbJueL7/?mibextid=wwXIfr https://www.tiktok.com/@eseniia_marina_aleksandr?_t=ZT-8v8to0Cc1ZT&_r=1
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TYMO Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TYMO Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 42.7% of partnerships featuring creators averaging <1K views, TYMO Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 36.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.4M avg views/post):
parlaykitty x TYMO Beauty
![TikTok post by @parlaykitty for TYMO Beauty. Caption reads: [...] ROVY BABY 👶 aka: The ROVY Compact @TYMO....](https://images.od.modash.io/a6781d6250683d49773b76dcc9e6e26e0e23db9f)
Influencer bio
@JustJayme Lifestyle•Beauty•Shopaholic 💌: jaymewat@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
sierrarose.co x TYMO Beauty
![TikTok post by @sierrarose.co for TYMO Beauty. Caption reads: [...] head done and sleek in 20 mins 😌 @TYMO....](https://images.od.modash.io/734d766929ed77c16baaac304fb171f3e8365ef9)
Influencer bio
dedicated to putting the girls on boston, ma • providence, ri ig: sierrarose.co srargns@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TYMO Beauty's repeat partnerships
Out of 6.8k unique influencers in our dataset, 621 of them (9%) posted content for TYMO Beauty in 3 or more separate calendar months. The most consistent partner is @hairwithamy, who has collaborated across 11 months with 23 total posts.
Here are 3 examples of TYMO Beauty's repeat influencer partnerships, with links to the sponsored content.
hairwithamy x TYMO Beauty
![TikTok post by @hairwithamy for TYMO Beauty. Caption reads: [...] #wavyhair #tymobeauty #curlstymo [...].](https://images.od.modash.io/7b6061e07901be43b61b9cbe8d8f162123768e5b)
![TikTok post by @hairwithamy for TYMO Beauty. Caption reads: [...] ❤️🙂#creatorsearchinsights #tymobeauty....](https://images.od.modash.io/ebd81b2e2affc420d92d9091bed24a7e3b6c14f4)
![TikTok post by @hairwithamy for TYMO Beauty. Caption reads: [...] #midlengthhair #tymorovy #tymobeauty....](https://images.od.modash.io/334891206a6def22907497792fc708672d4755a5)
frugieblog x TYMO Beauty
![Instagram post by @frugieblog for TYMO Beauty. Caption reads: [...] purchase! #tymocurlproplus #tymobeauty....](https://images.od.modash.io/6f1c4bff1feb99f1e2f0fbe3f749cab7db041d3d)
![Instagram post by @frugieblog for TYMO Beauty. Caption reads: [...] #tendrilsandcurls #tymobeauty.](https://images.od.modash.io/915fd46813ea48cbddf3f4caf6cb5937f0040ea7)
imlucerocrystal x TYMO Beauty
![TikTok post by @imlucerocrystal for TYMO Beauty. Caption reads: [...] are back! obsessed 🧜🏽♀️ @TYMO BEAUTY US....](https://images.od.modash.io/3d6d1fe84c076efd1e7417db45572a3078158053)
![TikTok post by @imlucerocrystal for TYMO Beauty. Caption reads: [...] tips & tricks for you! 💖 @TYMO BEAUTY US....](https://images.od.modash.io/396e3e1f3b60b97563eceb7410930eada01796de)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TYMO Beauty had the most influencer activity. 56.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.6%)
- Taiwan (4.1%)
- Brazil (3.7%)
TYMO Beauty's influencer activity by market
Here is another example of TYMO Beauty collaborating with an influencer in United States.
brentandmo x TYMO Beauty
![TikTok post by @brentandmo for TYMO Beauty. Caption reads: [...] easy. (This is the 1.25 inch) . . . @TYMO....](https://images.od.modash.io/de0b7d6125b199867f0e654c47ee883f402a6c02)
TYMO Beauty's influencer activity vs. related brands
TYMO Beauty, T3 Micro, and Beachwaver compete in hair styling tools where tutorials and before/after demos are core to influencer performance. They target similar at-home styling audiences and rely on creator education to differentiate technology and results.
Total influencer content
TYMO Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 13.4k sponsored posts, significantly outpacing Beachwaver (785 posts) and T3 Micro (334 posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs. TYMO Beauty has far more total social posts than T3 Micro and Beachwaver.
By social platform
TYMO Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 10.6k, Beachwaver at 740, T3 Micro at 197 posts. TYMO Beauty's activity is particularly concentrated on TikTok. On TikTok and Instagram, TYMO Beauty has many more posts than T3 Micro and Beachwaver.
By geographical market
TYMO Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in TYMO Beauty's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (7.5k posts, 56.1%), United Kingdom (751 posts, 5.6%), Taiwan (550 posts, 4.1%), while Beachwaver leads in Brazil with 31 posts (3.9%), while T3 Micro leads in Canada with 13 posts (3.9%). Looking at United States specifically, the split is TYMO Beauty at 7.5k posts (56.1%), Beachwaver at 582 posts (74.2%), T3 Micro at 242 posts (72.5%). TYMO Beauty's strength in United States and United Kingdom may indicate a home-market focus, while Beachwaver shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- T3 Micro's Influencer Marketing Strategy
- Beachwaver's Influencer Marketing Strategy
- Amos Sweets's Influencer Marketing Strategy
- Juvia’s Place's Influencer Marketing Strategy
- Daniel Wellington's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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