We analyzed 27.4k pieces of influencer content sponsored by TYMO Beauty over the last 12 months.
This report breaks down where & how TYMO Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TYMO Beauty, see here: TYMO Beauty influencers.
TYMO Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
TYMO Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 3.2k posts in January to 3.7k in December. The peak month, November, reached 3.8k posts, 68% higher than the monthly average of 2.3k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TYMO Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TYMO Beauty.
Here are 3 examples of TYMO Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Actor and stuff 🇦🇪 🇬🇧 🪬 🧿 Reels for making my hair my whole personality. 🎭 @simonhowassociates 📧: yasmeensctt@gmail.com
Collaboration metrics
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Influencer bio
📍HTX Follow by back up account jus_dane2 Jusdanecollabs@gmail.com Top 1% TTShop
Collaboration metrics
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Influencer bio
PAGE MANAGED BY PARENTS @marinaeseniiamiss Marina Mikheev & Aleksandr Mikheev FOLLOW ESENYA_miss : https://instagram.com/esenya_miss?igshid=MzRlODBiNWFlZA== https://www.facebook.com/share/184LbJueL7/?mibextid=wwXIfr https://www.tiktok.com/@eseniia_marina_aleksandr?_t=ZT-8v8to0Cc1ZT&_r=1
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers TYMO Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 39.5% of partnerships featuring creators averaging <1K views, TYMO Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 37.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.9M avg views/post):
Influencer bio
👻alisachka1111 hello@itzalisachka.com @shescountry
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
NYC 💌 julia@withenroute.com
Collaboration metrics
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Out of 11.6k unique influencers in our dataset, 1.4k of them (12%) posted content for TYMO Beauty in 3 or more separate calendar months. The most consistent partner is @introverted_soul_, who has collaborated across 12 months with 20 total posts.
Here are 3 examples of TYMO Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where TYMO Beauty had the most influencer activity. 56.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of TYMO Beauty collaborating with an influencer in United States.
TYMO Beauty overlaps with T3 Micro and L’ange Hair in heat styling tools promoted through tutorials, before/after transformations, and GRWM content. These brands compete for similar consumers seeking salon-like results at home and discovering tools via creators.
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 27.4k sponsored posts, significantly outpacing L’ange Hair (9.2k posts) and T3 Micro (3.1k posts). Across all three brands, the average volume is 13.2k posts, indicating mature, scaled influencer programs. TYMO Beauty has several times more total posts than T3 Micro and L’ange Hair.
Sponsored posts by platform
TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 22.1k, L’ange Hair at 8.7k, T3 Micro at 1.5k posts. TYMO Beauty's activity is particularly concentrated on TikTok. On Instagram and TikTok, TYMO Beauty has several times more posts than T3 Micro and L’ange Hair.
Estimated sponsored posts in TYMO Beauty's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (16k posts, 56.9%), India (1.7k posts, 6.3%), United Kingdom (1.6k posts, 5.7%), while L’ange Hair leads in Canada with 348 posts (3.8%). Looking at United States specifically, the split is TYMO Beauty at 16k posts (56.9%), L’ange Hair at 7.2k posts (78.1%), T3 Micro at 2.3k posts (73.4%). TYMO Beauty's strength in United States and United Kingdom may indicate a home-market focus, while L’ange Hair shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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