TYMO Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 30.2k pieces of influencer content sponsored by TYMO Beauty over the last 12 months.
This report breaks down where & how TYMO Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TYMO Beauty, see here: TYMO Beauty influencers.
Influencer activity throughout the year
TYMO Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TYMO Beauty's influencer activity by month
Number of sponsored posts
TYMO Beauty's influencer output appears relatively consistent throughout the year, averaging about 2.5k sponsored posts per month. November recorded the highest volume at 3.3k posts (31% above average), while September was the quietest at 2k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TYMO Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 23.5k posts (77.9%)
- Instagram: 6.6k posts (21.8%)
- YouTube: 103 posts (0.3%)
TYMO Beauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for TYMO Beauty.
Here are 3 examples of TYMO Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vanessahudgens x TYMO Beauty
![Instagram post by @vanessahudgens for TYMO Beauty. Caption reads: [...] @tymo_fashiontech #VanessaxTYMO #tymobeauty....](https://images.od.modash.io/f949571e0c772d1140810d7da942b946d1fd0957)
Influencer bio
✨look for the magic all around you✨ co-founder of @caliwater
Collaboration metrics
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brookemonk_ x TYMO Beauty
![TikTok post by @brookemonk_ for TYMO Beauty. Caption reads: [...] know what’s the future of hair tools! @TYMO....](https://images.od.modash.io/6d3049d153df47de99173171a554aabd17c308d0)
Influencer bio
❤️Jesus forever❤️ Contact for business: brooke@friendsinreality.com Founder of @Doting Beauty
Collaboration metrics
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ALittleBitOfMarlen x TYMO Beauty
Influencer bio
Γεια σας και καλώς ήρθατε στο κανάλι μου! 🌼 Με λένε Marlen και αγαπώ να δημιουργώ περιεχόμενο με μια πιο ρομαντική και vintage αισθητική , αγαπημένη μου ασχολία η διακόσμηση κάθε γωνίας του σπιτιού μας με τα καλούδια από το eshop μου www.alittlecosyplace.gr που διαλέγω και επιλέγω με πολύ μεράκι και αγάπη 🥰 καθώς επίσης και η ρομαντικοποιήση της καθημερινότητας μου απολαμβάνοντας τα απλά , παίρνοντας χαρά και έμπνευση από κάθε εποχή του χρόνου (με έξτρα λατρεία στο φθινόπωρο βέβαια 😊🍁)και νιώθοντας παράλληλα μεγάλη ευγνωμοσύνη για την οικογένεια μου και τους ανθρώπους που έχω δίπλα μου και με αγαπούν και τους αγαπώ !❤️ Θα χαρώ πολύ να μου κάνετε παρέα σε αυτό το γλυκό και δημιουργικό ταξίδι! Σας ευχαριστώ πολύ από καρδιάς που είστε εδώ ! 💕🙏🏻🥰😘
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TYMO Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TYMO Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.4% of partnerships featuring creators averaging <1K views, TYMO Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 38.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (946.4k avg views/post):
nicolettelifts x TYMO Beauty
Influencer bio
Nicolette R Collabs:📧nicolette@undercurrent.net Back up/live acct @Nicolette Rivera #TeamRiveraLLC
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
jkbzz x TYMO Beauty
Influencer bio
OREGON | LA 💌 Collabs@jkbzz.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TYMO Beauty's repeat partnerships
Out of 13.9k unique influencers in our dataset, 1.5k of them (11%) posted content for TYMO Beauty in 3 or more separate calendar months. The most consistent partner is @butimbria, who has collaborated across 12 months with 13 total posts.
Here are 3 examples of TYMO Beauty's repeat influencer partnerships, with links to the sponsored content.
butimbria x TYMO Beauty
![TikTok post by @butimbria for TYMO Beauty. Caption reads: [...] then what are you using!? @TYMO BEAUTY US....](https://images.od.modash.io/cd0fd0f18b0bec03a8dd0c7455952afe7bb0f52d)
![TikTok post by @butimbria for TYMO Beauty. Caption reads: [...] I want big fluffy curls 🩶 @TYMO BEAUTY US....](https://images.od.modash.io/a65e826aec41004155ec3593f86fe660361bb1ce)
![TikTok post by @butimbria for TYMO Beauty. Caption reads: [...] this is AMAZING ❤️@TYMO BEAUTY US....](https://images.od.modash.io/499757f275818e43648bd48c529d5bd7d6015e16)
tiktoktosti x TYMO Beauty
![TikTok post by @tiktoktosti for TYMO Beauty. Caption reads: @TYMO BEAUTY US #tymobeauty #straightener [...].](https://images.od.modash.io/613858b84b95e39cc5dca120d33f12c684469ce9)
marilyn_qb7 x TYMO Beauty
![TikTok post by @marilyn_qb7 for TYMO Beauty. Caption reads: [...] puntas. Y obviamente es de @TYMO BEAUTY US....](https://images.od.modash.io/61d30f5227c32594691f26b06da85c15d7d2c33d)
![TikTok post by @marilyn_qb7 for TYMO Beauty. Caption reads: [...] Wow! 😍 Con la FLIPRO de @TYMO BEAUTY US....](https://images.od.modash.io/a277fc3d8b00cab387e589ba4f40000ff5022f33)
![TikTok post by @marilyn_qb7 for TYMO Beauty. Caption reads: [...] y eso me encanta! 😍 @TYMO BEAUTY US ¿Te....](https://images.od.modash.io/f1e1bef55a48dd2a21058057f0bc9cd89f69eb9c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TYMO Beauty had the most influencer activity. 63.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.2%)
- Canada (4.6%)
- Dominican Republic (3.6%)
TYMO Beauty's influencer activity by market
Here is another example of TYMO Beauty collaborating with an influencer in United States.
marianaalves___ x TYMO Beauty
TYMO Beauty's influencer activity vs. related brands
T3 Micro and L’ange Hair compete closely with TYMO Beauty in heat-styling tools marketed through tutorials, transformations, and creator reviews. All target at-home styling consumers and rely on influencer demonstrations to drive conversion.
Total influencer content
TYMO Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 30.2k sponsored posts, significantly outpacing L’ange Hair (7.7k posts) and T3 Micro (3.8k posts). Across all three brands, the average volume is 13.9k posts, indicating mature, scaled influencer programs. TYMO Beauty has several times more total posts than T3 Micro and L’ange Hair.
By social platform
TYMO Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 23.5k, L’ange Hair at 7.3k, T3 Micro at 1.9k posts. TYMO Beauty's activity is particularly concentrated on TikTok. On Instagram and YouTube, TYMO Beauty has several times more posts than T3 Micro and L’ange Hair.
By geographical market
TYMO Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in TYMO Beauty's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (19k posts, 63.2%), United Kingdom (1.9k posts, 6.2%), Canada (1.4k posts, 4.6%), suggesting a North America focus. Looking at United States specifically, the split is TYMO Beauty at 19k posts (63.2%), L’ange Hair at 6k posts (77.3%), T3 Micro at 2.7k posts (70.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- T3 Micro's Influencer Marketing Strategy
- L’ange Hair's Influencer Marketing Strategy
- BaubleBar's Influencer Marketing Strategy
- Kodiak Cakes's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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