TYMO Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 27.9k pieces of influencer content sponsored by TYMO Beauty over the last 12 months.
This report breaks down where & how TYMO Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TYMO Beauty, see here: TYMO Beauty influencers.
Influencer activity throughout the year
TYMO Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TYMO Beauty's influencer activity by month
Number of sponsored posts
TYMO Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 3.3k posts in January to 3.7k in December. The peak month, November, reached 3.8k posts, 62% higher than the monthly average of 2.3k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TYMO Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 21.9k posts (78.4%)
- Instagram: 6.0k posts (21.5%)
- YouTube: 9 posts (0%)
TYMO Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TYMO Beauty.
Here are 3 examples of TYMO Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
yasmeenscott x TYMO Beauty
![Instagram post by @yasmeenscott for TYMO Beauty. Caption reads: [...] yasmeen25 for 25% off all products.....](https://images.od.modash.io/1f0f6be11e37c46680c6be5e00ee07e5ba115296)
Influencer bio
Actor. Reels for curls and stuff. 📧: yasmeensctt@gmail.com 🎭 @simonhowassociates
Collaboration metrics
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brentandmo x TYMO Beauty
![TikTok post by @brentandmo for TYMO Beauty. Caption reads: [...] easy. (This is the 1.25 inch) . . . @TYMO....](https://images.od.modash.io/de0b7d6125b199867f0e654c47ee883f402a6c02)
Influencer bio
Mom & Dad 🤍 Family | Beauty | Lifestyle 📧morgan@pearpop.com
Collaboration metrics
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heywigsister x TYMO Beauty
![YouTube post by @heywigsister for TYMO Beauty. Caption reads: [...] 12:14 - Final Product and thoughts....](https://images.od.modash.io/58c635f1e52ceed27536c7e4b18fbca4beaea177)
Influencer bio
🌸 About Denise | Founder of Hey Wig Sister 🌸 My hair loss journey began in my early 20s, and for years, I felt utterly alone, hiding behind powders, creative styling, and dwindling confidence. By 2018, I couldn’t hide my hair loss anymore. I was devastated. Then came wigs… and with them, a community of brave, beautiful women who shared their stories online. Their honesty gave me hope and the courage to try wigs. Wigs restored my confidence and gave me something even greater: purpose. I created Hey Wig Sister because I know how painful hair loss can be. I never want another woman to feel alone in that struggle. Through tutorials, reviews, and heartfelt encouragement, I’m here to help you reclaim your confidence — one wig at a time. My hair loss has become a gift, because it’s connected me with you, my wig and hair loss sisters. I’m so grateful you’re here, and I hope to walk beside you for years to come. You are not alone. You are not less. You are simply… a wig sister. 💕
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TYMO Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TYMO Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.7% of partnerships featuring creators averaging <1K views, TYMO Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 39.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.5M avg views/post):
itzalisachka x TYMO Beauty
![TikTok post by @itzalisachka for TYMO Beauty. Caption reads: [...] how easy it is to get these curls!! @TYMO....](https://images.od.modash.io/b0c91d0862563048713a75c2aaa8f01fd2e64e94)
Influencer bio
👻alisachka1111 hello@itzalisachka.com @shescountry
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
jkbzz x TYMO Beauty
Influencer bio
OREGON | LA 💌 Collabs@jkbzz.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TYMO Beauty's repeat partnerships
Out of 12.3k unique influencers in our dataset, 1.4k of them (11%) posted content for TYMO Beauty in 3 or more separate calendar months. The most consistent partner is @butimbria, who has collaborated across 12 months with 12 total posts.
Here are 3 examples of TYMO Beauty's repeat influencer partnerships, with links to the sponsored content.
butimbria x TYMO Beauty
![TikTok post by @butimbria for TYMO Beauty. Caption reads: [...] hard work for you? YES Lol @TYMO BEAUTY US....](https://images.od.modash.io/21d9445f9e8e9d8d0b78f99612fd36e47395d9da)
![TikTok post by @butimbria for TYMO Beauty. Caption reads: [...] then what are you using!? @TYMO BEAUTY US....](https://images.od.modash.io/cd0fd0f18b0bec03a8dd0c7455952afe7bb0f52d)
![TikTok post by @butimbria for TYMO Beauty. Caption reads: [...] I want big fluffy curls 🩶 @TYMO BEAUTY US....](https://images.od.modash.io/a65e826aec41004155ec3593f86fe660361bb1ce)
juliemaui x TYMO Beauty
![TikTok post by @juliemaui for TYMO Beauty. Caption reads: [...] #juliescurlers #hair @TYMO BEAUTY US.](https://images.od.modash.io/f54d4a3ddea5f18f0f81a01ecce9a0b1d216cf95)
![TikTok post by @juliemaui for TYMO Beauty. Caption reads: @TYMO BEAUTY US #juliescurlers [...].](https://images.od.modash.io/2e80e1a27ea0ed0c8c815288cf3d2ecc05533a25)
![TikTok post by @juliemaui for TYMO Beauty. Caption reads: @TYMO BEAUTY US #juliescurlers [...].](https://images.od.modash.io/e21cbecb3d160f5f83bbc7fb61b627fe89586c85)
jus_dane x TYMO Beauty
![TikTok post by @jus_dane for TYMO Beauty. Caption reads: @TYMO BEAUTY US RESULTS DONT LIE TYMO IS [...].](https://images.od.modash.io/52c36554a6a0eddb8968ddf8d3437ddc585bbc94)
![TikTok post by @jus_dane for TYMO Beauty. Caption reads: @TYMO BEAUTY US #tymobeauty #tymocurlpro [...].](https://images.od.modash.io/a3954b091066cb5316dafacee9667b0ef5b0273f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TYMO Beauty had the most influencer activity. 58.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.5%)
- India (4.9%)
- Brazil (4%)
TYMO Beauty's influencer activity by market
Here is another example of TYMO Beauty collaborating with an influencer in United States.
haimabby x TYMO Beauty
TYMO Beauty's influencer activity vs. related brands
T3 Micro and L’ange Hair are direct competitors in heat-styling tools, targeting similar haircare shoppers and using tutorials, GRWMs, and affiliate codes to drive sales.
Total influencer content
TYMO Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 27.9k sponsored posts, significantly outpacing L’ange Hair (8.9k posts) and T3 Micro (3.2k posts). Across all three brands, the average volume is 13.3k posts, indicating mature, scaled influencer programs. TYMO Beauty has multiple times more total posts than T3 Micro and L’ange Hair.
By social platform
TYMO Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TYMO Beauty leads on Instagram and TikTok, while T3 Micro leads on YouTube. The gap is most notable on TikTok, with TYMO Beauty at 21.9k, L’ange Hair at 8.5k, T3 Micro at 1.6k posts. TYMO Beauty's activity is particularly concentrated on TikTok. On Instagram, TYMO Beauty has multiple times more posts than T3 Micro and L’ange Hair.
By geographical market
TYMO Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in TYMO Beauty's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (16k posts, 58.8%), United Kingdom (1.8k posts, 6.5%), India (1.4k posts, 4.9%), while L’ange Hair leads in Canada with 367 posts (4.1%). Looking at United States specifically, the split is TYMO Beauty at 16k posts (58.8%), L’ange Hair at 6.7k posts (75.1%), T3 Micro at 2.3k posts (72.6%). TYMO Beauty's strength in United States and United Kingdom may indicate a home-market focus, while L’ange Hair shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- T3 Micro's Influencer Marketing Strategy
- L’ange Hair's Influencer Marketing Strategy
- BaubleBar's Influencer Marketing Strategy
- Kodiak Cakes's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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