Megalook Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.6k pieces of influencer content sponsored by Megalook over the last 12 months.
This report breaks down where & how Megalook invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Megalook, see here: Megalook influencers.
Influencer activity throughout the year
Megalook's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Megalook's influencer activity by month
Number of sponsored posts
Megalook's sponsored post volume appears to trend upward over the 12-month period, rising from 418 posts in January to 425 in December. The peak month, November, reached 550 posts, 91% higher than the monthly average of 288.
Megalook's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 21.4M, while February recorded the least at 1.1M. Across all tracked posts in the 12-month window, average views per post were 26.7k. Interestingly, the highest-view month (July) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @lady_superior, generated 7.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Megalook's sponsored influencer collaborations break down by social platform:
- TikTok: 3.4k posts (94.5%)
- Instagram: 193 posts (5.4%)
- YouTube: 6 posts (0.2%)
Megalook's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Megalook.
Here are 3 examples of Megalook's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
simplynessa15 x Megalook
![Instagram post by @simplynessa15 for Megalook. Caption reads: [...] check out this glueless wig from....](https://images.od.modash.io/fa8aca47f6a1f8713525d6c1733251ce1b59a031)
Influencer bio
🦋hey girlie🦋 LV COLLABS: simplynesssa15@gmail.com How i lost the weight 😜 fitnesswithnessa.us
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
lady_superior x Megalook
Influencer bio
The glam life 📧 itsladysuperior@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VandyVanity x Megalook
![YouTube post by @VandyVanity for Megalook. Caption reads: [...] Wig Install (Beginner Friendly) 🍂
Megalook....](https://images.od.modash.io/8dfcc7d2a453bbdc1d65bfa42b2a5ab3fc96a405)
Influencer bio
“Hey guys! I’m VandyV, a beauty and fashion content creator based in Austin, Texas. I specialize in protective styles for natural hair and create tutorials on braids, locs, and wig installs to help you grow and protect your hair. Whether it’s a quick crochet install, a boho braid tutorial, or tips for maintaining your natural hair while it’s tucked away, I share practical, beginner-friendly styles that actually last. On this channel, you’ll find hair care routines, product reviews, Amazon finds, and my popular Braid School series—designed to teach you step-by-step styling techniques. I also share lifestyle content like GRWMs, fashion hauls, and creator tips to help women look and feel their best in real life. ✨ Subscribe for weekly uploads that help you slay your look, stretch your style, and simplify your hair routine!” 📩 Business Inquiries: vandyvixen@gmail.com (Paid Collaborations Only)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.6%
- Carousels: 0.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Megalook are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Megalook's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.9% of partnerships featuring creators averaging 1K-5K views, Megalook's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (751.4k avg views/post):
bbydollaz x Megalook
Influencer bio
Hair & Beauty Boston, Ma ✈️ 💌Djanilsanunes@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
realmommytv2 x Megalook
Influencer bio
25. Mom|Wife Zariacoleman0108@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Megalook's repeat partnerships
Out of 1.4k unique influencers in our dataset, 149 of them (11%) posted content for Megalook in 3 or more separate calendar months. The most consistent partner is @yungchicago773, who has collaborated across 8 months with 18 total posts.
Here are 3 examples of Megalook's repeat influencer partnerships, with links to the sponsored content.
yungchicago773 x Megalook
![TikTok post by @yungchicago773 for Megalook. Caption reads: @Megalookhair @Megalookhair shop 😍 [...].](https://images.od.modash.io/1f1c65d7b2bebd8db160368d597e386c57741828)
imsimplynessa x Megalook
![TikTok post by @imsimplynessa for Megalook. Caption reads: [...] BE A BRUNETTE FALL 😍🤎 with @Megalookhair....](https://images.od.modash.io/d3c24e81ed8b5e87382d40d356e97028d33b94ea)
![TikTok post by @imsimplynessa for Megalook. Caption reads: [...] IN 3 EASY STEPS! This is the Megalook 13x6....](https://images.od.modash.io/6f4a2e5a6aeb3c629e946f2135da3599338bd2e5)
miracle_symonee x Megalook
![TikTok post by @miracle_symonee for Megalook. Caption reads: [...] code"MJ15" to get $15 off‼️ @Megalookhair....](https://images.od.modash.io/78e1212ca114b17a0b4455d11ac0a61cc0f0d818)
![TikTok post by @miracle_symonee for Megalook. Caption reads: [...] code"MJ15" to get $15 off. @Megalookhair....](https://images.od.modash.io/f13de5c0cafafe5d61c1fe084b267e245273d2ab)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Megalook had the most influencer activity. 83.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.4%)
- South Africa (2.8%)
- Nigeria (1.9%)
Megalook's influencer activity by market
Here is another example of Megalook collaborating with an influencer in United States.
arenee.mua x Megalook
![TikTok post by @arenee.mua for Megalook. Caption reads: [...] make this up 😭🥹 LOOK at my hair!....](https://images.od.modash.io/3eede75707f2cb6e93e73209abdf1032f40cc466)
Megalook's influencer activity vs. related brands
Megalook competes in eyewear/accessories where styling and face-forward creator content drives purchases. SOJOS VISION and QUAY target similar shoppers and are common benchmarks for influencer try-ons, seasonal drops, and trend-led sunglasses content.
Total influencer content
Megalook vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Megalook leads with 3.6k sponsored posts, significantly outpacing SOJOS VISION (1.2k posts) and QUAY (366 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. Megalook has more total posts than SOJOS VISION and QUAY combined.
By social platform
Megalook vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Megalook leads on TikTok, while SOJOS VISION has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Megalook at 3.4k, SOJOS VISION at 608, QUAY at 282 posts. Megalook's activity is particularly concentrated on TikTok. On TikTok, Megalook has more posts than SOJOS VISION and QUAY combined.
By geographical market
Megalook vs. related brands influencer activity (by country)
Estimated sponsored posts in Megalook's top markets
Megalook has the highest estimated sponsored-post volume in United States (3k posts, 83.5%), United Kingdom (122 posts, 3.4%), South Africa (101 posts, 2.8%), while SOJOS VISION has the highest estimated sponsored-post volume in Italy (73 posts, 6.3%), India (51 posts, 4.4%), while QUAY leads in Brazil with 15 posts (4%). Looking at United States specifically, the split is Megalook at 3k posts (83.5%), SOJOS VISION at 713 posts (61.9%), QUAY at 252 posts (68.9%). Megalook's strength in United States and United Kingdom may indicate a home-market focus, while SOJOS VISION shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.