We analyzed 11.2k pieces of influencer content sponsored by Popilush over the last 12 months.
This report breaks down where & how Popilush invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Popilush, see here: Popilush influencers.
Popilush's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Popilush's sponsored post volume peaks in January with 1.6k posts, 74% higher than the monthly average of 915. May recorded the lowest activity at 446 posts, 51% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Popilush's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Popilush.
Here are 3 examples of Popilush's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
based in canada 💌 shaynehydn22@gmail.com 💘🌼🫐🌸🎀🦋🌻🍋💙 @inprintwetrust.co ♥️♥️
Collaboration metrics
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Influencer bio
📍SoFlo | 🇵🇪🇧🇷🇮🇹 ✟ ✨TikTok shop finds✨ 💌: Antonellablasebiz@gmail.com
Collaboration metrics
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Influencer bio
UNBOXING, HAULS and VLOGS! I post Weekly!! SUBSCRIBE! 😃😎🐶 #Lifestylechannel A little about me: I started this channel during the pandemic and since then it has been so much fun! I am a former Marine/Model and have even done a little acting. I live in beautiful Los Angeles but I am originally from Houston TX. I love doing Unboxing videos (Introducing you to new and established brands), Hauls(Showing you the latest fashion and style), Vlogs (LA, travel and Entrepreneurship). A little about TJ my fiancé: We are both entrepreneurs from Texas now living in Los Angeles. Tj has had a long career on air here in Los Angeles and now owns his own Sports company and also just got signed to one of the biggest commercial Agents in town. We recently invested in a STR and also invest in flips. We showcase alot of our business and pleasure in our vlogs so stay tuned for a lot more fun! IG: @iamdestinymonique
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Popilush are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 49.7% of partnerships featuring creators averaging <1K views, Popilush's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (345.7k avg views/post):
Influencer bio
📍Florida Let me show you all my favorite things FITNESS | SKINCARE | MAKEUP | GADGETS 💌jeanna.n.hine@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
Follow on IG X: jennahmarie44 Here for the laughs 😀 NO other accounts!!!
Collaboration metrics
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Out of 4.1k unique influencers in our dataset, 553 of them (13%) posted content for Popilush in 3 or more separate calendar months. The most consistent partner is @stephanie_stimson, who has collaborated across 13 months with 39 total posts.
Here are 3 examples of Popilush's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Popilush had the most influencer activity. 64.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Popilush collaborating with an influencer in United States.
Popilush competes with Shapermint and Shapellx at the intersection of shapewear and apparel, where influencer try-ons and fit-focused content determine purchasing confidence.
Total sponsored posts tracked (last 12 months)
Popilush leads with 11.2k sponsored posts, marginally ahead of Shapellx (10.8k posts) and Shapermint (711 posts). Across all three brands, the average volume is 7.6k posts, indicating mature, scaled influencer programs. Popilush and Shapellx each have over 10,000 posts, while Shapermint has fewer than 1,000.
Sponsored posts by platform
Popilush leads on Instagram, while Shapellx has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Popilush at 2.2k, Shapermint at 470, Shapellx at 0 posts. Popilush's activity is particularly concentrated on TikTok. On TikTok, Popilush and Shapellx each have thousands of posts, while Shapermint has under 200.
Estimated sponsored posts in Popilush's top markets
Shapellx has the highest estimated sponsored-post volume in United States (8.1k posts, 74.9%), Canada (671 posts, 6.2%), suggesting a North America focus, while Popilush has the highest estimated sponsored-post volume in United Kingdom (827 posts, 7.4%), India (547 posts, 4.9%). Looking at United States specifically, the split is Shapellx at 8.1k posts (74.9%), Popilush at 7.2k posts (64.7%), Shapermint at 501 posts (70.4%). Popilush's strength in United Kingdom may indicate a home-market focus, while Shapellx shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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