Popilush Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.7k pieces of influencer content sponsored by Popilush over the last 12 months.
This report breaks down where & how Popilush invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Popilush, see here: Popilush influencers.
Influencer activity throughout the year
Popilush's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Popilush's influencer activity by month
Number of sponsored posts
Popilush's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. January recorded the highest volume at 1.6k posts (56% above average), while September was the quietest at 610 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Popilush's sponsored influencer collaborations break down by social platform:
- TikTok: 10.2k posts (80.6%)
- Instagram: 2.4k posts (19.2%)
- YouTube: 30 posts (0.2%)
Popilush's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Popilush.
Here are 3 examples of Popilush's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ladyegypt x Popilush
Influencer bio
Model/Influencer 5’6 Spreading 🫶🏽 and Body Positivity NJ Licensed Realtor @ownwithjeana DM for collabs!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kinsylbell x Popilush
Influencer bio
beauty | fashion | lifestyle 🍒 🤍🏈💭💄🪩⚡️🗻📸 📧Kinsylbbell@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BrittanysBeautifulChaos x Popilush
![YouTube post by @BrittanysBeautifulChaos for Popilush. Caption reads: [...] Floral Lace Front Slit Maxi Dress from....](https://images.od.modash.io/b1e54187fdc9cd710004462aed5041a2c7dc5d99)
Influencer bio
Hey Friends! Welcome to my channel where chaos is beautiful! I am a sahm of 4 wonderful kids and 4 rambunctious dogs. I am married to my best friend, Josh. I post a variety of content here on my channel, but mostly around motherhood and lifestyle. If you're reading this far, I hope I sparked your interest! Please subscribe & hit that notification bell 🌟 Become apart of my growing YouTube family 🤍 Please follow me on Instagram @brittbratt_1218
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.4%
- Carousels: 2.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Popilush are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Popilush's influencers average views (TikTok)
Based on each influencer's average views per post
With 56% of partnerships featuring creators averaging <1K views, Popilush's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (252.9k avg views/post):
merigoodxo x Popilush
![TikTok post by @merigoodxo for Popilush. Caption reads: [...] quality, style, and tummy control @Popilush....](https://images.od.modash.io/f47a08718c0e9bb15978d1eb85ea6b5750b40af2)
Influencer bio
sharing my tt shop finds + reviews 🫶🏻 collabs: 💌meriacevedo07@gmail.com follow my other acct: @lifewithmeri
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
anna.occ x Popilush
![TikTok post by @anna.occ for Popilush. Caption reads: Reggiseno @Popilush LLC #reggiseno #curvy [...].](https://images.od.modash.io/67e4de8c23febcff0437c50bae69b67f89cdb7ea)
Influencer bio
UGC Content Creator • home • beauty • lifestyle ✨body positive✨ 💌occhiuzzianna5@gmail.com -40% 'annao40' for @Firmoo Italy 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Popilush's repeat partnerships
Out of 4.6k unique influencers in our dataset, 618 of them (13%) posted content for Popilush in 3 or more separate calendar months. The most consistent partner is @prettygirlglaze, who has collaborated across 11 months with 38 total posts.
Here are 3 examples of Popilush's repeat influencer partnerships, with links to the sponsored content.
prettygirlglaze x Popilush
![TikTok post by @prettygirlglaze for Popilush. Caption reads: [...] waist is going to disappear! @Popilush LLC....](https://images.od.modash.io/0d830428d64116d7884d9823f71b4608227b3791)
![TikTok post by @prettygirlglaze for Popilush. Caption reads: [...] you’ll like this one by @Popilush LLC !....](https://images.od.modash.io/0cedf5d2407955d3f4108f530330aedf5b4aca45)
![TikTok post by @prettygirlglaze for Popilush. Caption reads: [...] choose from in this corset by Popilush! The....](https://images.od.modash.io/d414c900dd50f9396e8e3d0c47c18cce483e6581)
la.jefecita.gitana x Popilush
![TikTok post by @la.jefecita.gitana for Popilush. Caption reads: This Popilush shapewear dress smooths [...].](https://images.od.modash.io/948d5ad4756fb90ac413d12c1ee47623499990d8)
![TikTok post by @la.jefecita.gitana for Popilush. Caption reads: The Popilush shapewear dress just smooths [...].](https://images.od.modash.io/24fd01f25adbcd4f280be8d37ec5b16b9eb07f6a)
![TikTok post by @la.jefecita.gitana for Popilush. Caption reads: The @Popilush LLC shapewear dress is one of [...].](https://images.od.modash.io/23be1ef15bd21c8376b69b271dd132f2a0e86a26)
casiethomas x Popilush
![TikTok post by @casiethomas for Popilush. Caption reads: [...] restock these pants😍❤️🔥 @Popilush LLC....](https://images.od.modash.io/4ced01457fbe341eb4c818b99107ca861fc8161c)
![TikTok post by @casiethomas for Popilush. Caption reads: @Popilush LLC #bodysuit #tummycontrol [...].](https://images.od.modash.io/f7eef4b7bce206f87ff149897aab2f427129e350)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Popilush had the most influencer activity. 60% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.5%)
- India (6.1%)
- Brazil (4.4%)
Popilush's influencer activity by market
Here is another example of Popilush collaborating with an influencer in United States.
3_sister_vibes x Popilush
![TikTok post by @3_sister_vibes for Popilush. Caption reads: [...] #shapewear #dresses #weddingseason @Popilush....](https://images.od.modash.io/3db95d3afb0f405f1cd07bc7efd1793fc156a9f0)
Popilush's influencer activity vs. related brands
Popilush aligns with Shapermint and SKIMS in shapewear and figure-enhancing basics, competing via creator try-ons, fit comparisons, and everyday outfit styling content.
Total influencer content
Popilush vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Popilush leads with 12.7k sponsored posts, marginally ahead of Skims (11.7k posts) and Shapermint (2.9k posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs.
By social platform
Popilush vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Popilush leads on Instagram and TikTok, while Skims leads on YouTube. The gap is most notable on TikTok, with Popilush at 10.2k, Skims at 8.5k, Shapermint at 1.9k posts. Popilush's activity is particularly concentrated on TikTok. On TikTok, Popilush has far more posts than Shapermint.
By geographical market
Popilush vs. related brands influencer activity (by country)
Estimated sponsored posts in Popilush's top markets
Popilush has the highest estimated sponsored-post volume in United States (7.6k posts, 60%), United Kingdom (954 posts, 7.5%), India (776 posts, 6.1%), while Skims leads in South Korea with 410 posts (3.5%), while Shapermint leads in Canada with 169 posts (5.9%). Looking at United States specifically, the split is Popilush at 7.6k posts (60%), Skims at 6.9k posts (59.2%), Shapermint at 2k posts (70.7%). Popilush's strength in United States and United Kingdom may indicate a home-market focus, while Skims shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Shapermint's Influencer Marketing Strategy
- Skims's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.