Popilush Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.8k pieces of influencer content sponsored by Popilush over the last 12 months.
This report breaks down where & how Popilush invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Popilush, see here: Popilush influencers.
Influencer activity throughout the year
Popilush's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Popilush's influencer activity by month
Number of sponsored posts
Popilush's sponsored post volume peaks in January with 1.6k posts, 53% higher than the monthly average of 1.1k. August recorded the lowest activity at 480 posts, 55% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Popilush's sponsored influencer collaborations break down by social platform:
- TikTok: 10.4k posts (81.1%)
- Instagram: 2.4k posts (18.7%)
- YouTube: 17 posts (0.1%)
Popilush's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Popilush.
Here are 3 examples of Popilush's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
momish.co_ x Popilush
Influencer bio
𝙼𝚘𝚖 𝚘𝚏 𝟹 𝙻𝚒𝚏𝚎𝚜𝚝𝚢𝚕𝚎 | 𝙼𝚘𝚝𝚑𝚎𝚛𝚑𝚘𝚘𝚍 𝚁𝚎𝚟𝚒𝚎𝚠𝚒𝚗𝚐 𝚏𝚊𝚖𝚒𝚕𝚢 𝚙𝚛𝚘𝚍𝚞𝚌𝚝𝚜 𝘮𝘰𝘮𝘪𝘴𝘩.𝘤𝘰@𝘨𝘮𝘢𝘪𝘭.𝘤𝘰𝘮
Collaboration metrics
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antonellablase x Popilush
Influencer bio
📍SoFlo | 🇵🇪🇧🇷🇮🇹 ✟ ✨TikTok shop finds✨ 💌: Antonellablasebiz@gmail.com 💃🏽 Spanish Shop📲 @ComprasConAntonella ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BrittanysBeautifulChaos x Popilush
![YouTube post by @BrittanysBeautifulChaos for Popilush. Caption reads: [...] Floral Lace Front Slit Maxi Dress from....](https://images.od.modash.io/b1e54187fdc9cd710004462aed5041a2c7dc5d99)
Influencer bio
Hey Friends! Welcome to my channel where chaos is beautiful! I am a sahm of 4 wonderful kids and 4 rambunctious dogs. I am married to my best friend, Josh. I post a variety of content here on my channel, but mostly around motherhood and lifestyle. If you're reading this far, I hope I sparked your interest! Please subscribe & hit that notification bell 🌟 Become apart of my growing YouTube family 🤍 Please follow me on Instagram @brittbratt_1218
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.2%
- Carousels: 3.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Popilush are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Popilush's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.3% of partnerships featuring creators averaging <1K views, Popilush's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (345.7k avg views/post):
jeanna.nichole x Popilush
Influencer bio
Let me show you all my favorite things 💌jeanna.n.hine@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
thatkindafitmomma x Popilush
![TikTok post by @thatkindafitmomma for Popilush. Caption reads: [...] with this gorgeous bodysuit by @Popilush LLC....](https://images.od.modash.io/2458f2bafece6f0321f1b37eb83efe5151730eca)
Influencer bio
bikini competitor • wifey • mom of boys NY Italian in the South🗽🇮🇹 activewear snob | probably at the gym competition ➡️@kindafitmom
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Popilush's repeat partnerships
Out of 4.6k unique influencers in our dataset, 647 of them (14%) posted content for Popilush in 3 or more separate calendar months. The most consistent partner is @stylinbysarah_, who has collaborated across 12 months with 21 total posts.
Here are 3 examples of Popilush's repeat influencer partnerships, with links to the sponsored content.
stylinbysarah_ x Popilush
![Instagram post by @stylinbysarah_ for Popilush. Caption reads: [...] to get all info to your DMs! #popilush....](https://images.od.modash.io/441b9adaaeb18dc1e1e301568da85b7b13c451a1)
![Instagram post by @stylinbysarah_ for Popilush. Caption reads: [...] my discount codes!) #popilush....](https://images.od.modash.io/6fb9146465698bd9b4851aa625773a54623be5e6)
![Instagram post by @stylinbysarah_ for Popilush. Caption reads: [...] to get all info to your DMs! #popilush....](https://images.od.modash.io/355ba533136669f8051d0fd4bb4d139328a1599e)
casiethomas x Popilush
![TikTok post by @casiethomas for Popilush. Caption reads: [...] restock these pants😍❤️🔥 @Popilush LLC....](https://images.od.modash.io/4ced01457fbe341eb4c818b99107ca861fc8161c)
prettygirlglaze x Popilush
![TikTok post by @prettygirlglaze for Popilush. Caption reads: [...] became my favorite so far! @Popilush LLC....](https://images.od.modash.io/56f7741876cc26ca1910206d51214814c342913a)
![TikTok post by @prettygirlglaze for Popilush. Caption reads: [...] wearing a size large in the @Popilush LLC....](https://images.od.modash.io/e2c37783e4d0d2445c204a3415dd592bee186127)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Popilush had the most influencer activity. 63.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.2%)
- Canada (3.7%)
- Brazil (3.6%)
Popilush's influencer activity by market
Here is another example of Popilush collaborating with an influencer in United States.
no.crumbs.wasted x Popilush
![TikTok post by @no.crumbs.wasted for Popilush. Caption reads: [...] to @stands_with_frybread 🤭🤭🤭🤭✨️✨️....](https://images.od.modash.io/4d91cff824213dbd219f599c8f363e239c92227b)
Popilush's influencer activity vs. related brands
Popilush competes with SKIMS and Shapermint in shapewear and bodywear that blends comfort with figure-enhancing fits. These brands fight for the same creator-led try-on traffic, fit comparisons, and everyday outfit styling conversions.
Total influencer content
Popilush vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 15.6k sponsored posts, notably outpacing Popilush (12.8k posts) and Shapermint (2.2k posts). Across all three brands, the average volume is 10.2k posts, indicating mature, scaled influencer programs.
By social platform
Popilush vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Popilush leads on TikTok, while Skims has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Skims at 6.8k, Popilush at 2.4k, Shapermint at 858 posts. Popilush's activity is particularly concentrated on TikTok. On YouTube, Skims has substantially more posts than Popilush and Shapermint.
By geographical market
Popilush vs. related brands influencer activity (by country)
Estimated sponsored posts in Popilush's top markets
Skims has the highest estimated sponsored-post volume in United States (9.8k posts, 62.7%), Brazil (579 posts, 3.7%), while Popilush has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 9.2%), Canada (474 posts, 3.7%). Looking at United States specifically, the split is Skims at 9.8k posts (62.7%), Popilush at 8.1k posts (63.3%), Shapermint at 1.5k posts (69.8%). Popilush's strength in United Kingdom may indicate a home-market focus, while Skims shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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