Popilush Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.9k pieces of influencer content sponsored by Popilush over the last 12 months.
This report breaks down where & how Popilush invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Popilush, see here: Popilush influencers.
Influencer activity throughout the year
Popilush's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Popilush's influencer activity by month
Number of sponsored posts
Popilush's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. January recorded the highest volume at 1.6k posts (53% above average), while August was the quietest at 712 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Popilush's sponsored influencer collaborations break down by social platform:
- TikTok: 10.3k posts (80.1%)
- Instagram: 2.5k posts (19.8%)
- YouTube: 12 posts (0.1%)
Popilush's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Popilush.
Here are 3 examples of Popilush's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
shaynehydn x Popilush
![Instagram post by @shaynehydn for Popilush. Caption reads: [...] I’ll send you the info for these from....](https://images.od.modash.io/eb9c4ebc59bc71aba89411381851257f240f0a01)
Influencer bio
based in canada 💌 shaynehydn22@gmail.com 💘🌼🫐🌸🎀🦋🌻🍋💙
Collaboration metrics
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antonellablase x Popilush
Influencer bio
📍SoFlo | 🇵🇪🇧🇷🇮🇹 ✟ ✨TikTok shop finds✨ 💌: Antonellablasebiz@gmail.com 💃🏽 Spanish Shop📲 @ComprasConAntonella ✨
Collaboration metrics
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JamieLeighGagnon x Popilush
Influencer bio
I specialize in giving brutally honest reviews about different fashion, swimwear, and women's beauty products. I will always give you my unfiltered review so that you can make an informed shopping choice! Let me know if there are any brands you have been curious about, and I will happily give them a try!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.5%
- Carousels: 4.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Popilush are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Popilush's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.3% of partnerships featuring creators averaging <1K views, Popilush's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (345.7k avg views/post):
jeanna.nichole x Popilush
Influencer bio
Let me show you all my favorite things Beauty | Fashion | Health | Fitness 💌jeanna.n.hine@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
glosuki x Popilush
Influencer bio
I miss Michael Jackson Jamaican Barbie 🇯🇲 IG| Kimmymilani Paid collabs muvamilani@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Popilush's repeat partnerships
Out of 4.7k unique influencers in our dataset, 638 of them (14%) posted content for Popilush in 3 or more separate calendar months. The most consistent partner is @suhaine, who has collaborated across 12 months with 54 total posts.
Here are 3 examples of Popilush's repeat influencer partnerships, with links to the sponsored content.
suhaine x Popilush
![Instagram post by @suhaine for Popilush. Caption reads: [...] a boho vibe I can’t resist @popilush....](https://images.od.modash.io/364dae140206d7a17cd2f6be1820a63e9a23e65c)
![Instagram post by @suhaine for Popilush. Caption reads: [...] viral shapewear dress from @popilush....](https://images.od.modash.io/ba8ae6fea1fb8757191e1159513eea71430b0b00)
![Instagram post by @suhaine for Popilush. Caption reads: [...] The fit. The confidence @popilush....](https://images.od.modash.io/4b3d3030d84634a67e3ad34d45049de0ed52394b)
stylinbysarah_ x Popilush
![Instagram post by @stylinbysarah_ for Popilush. Caption reads: [...] my discount codes!) #popilush....](https://images.od.modash.io/6fb9146465698bd9b4851aa625773a54623be5e6)
![Instagram post by @stylinbysarah_ for Popilush. Caption reads: [...] are the pet pairing for @popilush ‘s brand....](https://images.od.modash.io/44e608262b07421b6034ffb5d4615492481f95e8)
![Instagram post by @stylinbysarah_ for Popilush. Caption reads: [...] get all info to your DMs 🛍️ #popilush....](https://images.od.modash.io/3241edcfa8fbd9fe78a6717458c0a5af8df7c264)
prettygirlglaze x Popilush
![TikTok post by @prettygirlglaze for Popilush. Caption reads: [...] Trust me—this is the one. @Popilush LLC....](https://images.od.modash.io/c9099d5f91d77fcfeb0a6c3136cb9ebe90df1ce0)
![TikTok post by @prettygirlglaze for Popilush. Caption reads: [...] became my favorite so far! @Popilush LLC....](https://images.od.modash.io/56f7741876cc26ca1910206d51214814c342913a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Popilush had the most influencer activity. 67% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.2%)
- Brazil (3.9%)
- India (3.2%)
Popilush's influencer activity by market
Here is another example of Popilush collaborating with an influencer in United States.
barbarabolufe x Popilush
Popilush's influencer activity vs. related brands
Popilush competes with Shapermint and SKIMS in shapewear-led apparel, where fit, comfort, and silhouette results are best proven through creator try-ons and everyday outfit integration.
Total influencer content
Popilush vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 15.5k sponsored posts, notably outpacing Popilush (12.9k posts) and Shapermint (1.9k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs. Total posts are similar for Popilush and Skims, while Shapermint has far fewer posts than both.
By social platform
Popilush vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Popilush leads on TikTok, while Skims has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Skims at 6.7k, Popilush at 2.5k, Shapermint at 839 posts. Popilush's activity is particularly concentrated on TikTok. On YouTube, Skims has far more posts than Popilush and Shapermint.
By geographical market
Popilush vs. related brands influencer activity (by country)
Estimated sponsored posts in Popilush's top markets
Skims has the highest estimated sponsored-post volume in United States (9.6k posts, 61.6%), United Kingdom (964 posts, 6.2%), Brazil (560 posts, 3.6%), while Shapermint leads in Canada with 110 posts (5.7%). Looking at United States specifically, the split is Skims at 9.6k posts (61.6%), Popilush at 8.6k posts (67%), Shapermint at 1.4k posts (70.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Shapermint's Influencer Marketing Strategy
- Skims's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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