Peta Jane Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Peta Jane Beauty over the last 12 months.
This report breaks down where & how Peta Jane Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Peta Jane Beauty, see here: Peta Jane Beauty influencers.
Influencer activity throughout the year
Peta Jane Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Peta Jane Beauty's influencer activity by month
Number of sponsored posts
Peta Jane Beauty's sponsored post volume peaks in January with 176 posts, 69% higher than the monthly average of 104. April recorded the lowest activity at 47 posts, 55% below average.
Peta Jane Beauty's influencer activity by month (views)
Total views on sponsored video posts
February generated the most views at 3.3M, while November recorded the least at 186.7k. Across all tracked posts in the 12-month window, average views per post were 7.8k. Interestingly, the highest-view month (February) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @missyysparks, generated 1.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Peta Jane Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (99.2%)
- Instagram: 10 posts (0.8%)
Peta Jane Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Peta Jane Beauty.
Here are 2 examples of Peta Jane Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
maycietilley x Peta Jane Beauty
![Instagram post by @maycietilley for Peta Jane Beauty. Caption reads: [...] love love love the face mist!!!....](https://images.od.modash.io/09dfa4ddabb0d3350e5152e99501a58cf0fed074)
Influencer bio
feels like we are friends already! 🧸☁️💛 living my life + letting you come along 💌 maycietilley@palettemgmt.com also on tiktok: maycietilley
Collaboration metrics
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missyysparks x Peta Jane Beauty
Influencer bio
✨🫶🏼Let's be besties🫧💋🧸 Skincare | Beauty | Home ✉️missyysparks01@gmail.com https://linktr.ee/melissa.duckett01
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Peta Jane Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Peta Jane Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.8% of partnerships featuring creators averaging <1K views, Peta Jane Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (97.8k avg views/post):
jennymaysrobbins x Peta Jane Beauty
![TikTok post by @jennymaysrobbins for Peta Jane Beauty. Caption reads: [...] #AtHomeTanning #TikTokShopFinds....](https://images.od.modash.io/ae74e1ee01d5be33cb4c34a4e3c4b80e09da3abf)
Influencer bio
Skincare, wellness, style + a little attitude. For my 50+ queens who want great skin, good laughs, and TikTok Shop deals everyone keeps talking about.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
sadievillers x Peta Jane Beauty
Influencer bio
💌sadievillerss@gmail.com @Sadie
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Peta Jane Beauty's repeat partnerships
Out of 894 unique influencers in our dataset, 32 of them (4%) posted content for Peta Jane Beauty in 3 or more separate calendar months. The most consistent partner is @lizhendricks, who has collaborated across 9 months with 11 total posts.
Here are 3 examples of Peta Jane Beauty's repeat influencer partnerships, with links to the sponsored content.
lizhendricks x Peta Jane Beauty
![TikTok post by @lizhendricks for Peta Jane Beauty. Caption reads: [...] a fake tan but with @Peta Jane Beauty ....](https://images.od.modash.io/76e8d2f3615d47933c23a8d4fe1ee544562e6f07)
![TikTok post by @lizhendricks for Peta Jane Beauty. Caption reads: [...] which is why I use @Peta Jane Beauty gradual....](https://images.od.modash.io/b5250ed5f6e69b6ba92afad88ce502c179380acd)
![TikTok post by @lizhendricks for Peta Jane Beauty. Caption reads: [...] step process to applying @Peta Jane Beauty....](https://images.od.modash.io/d6f10b4c5eec919f89c4d28c4c992f97b0955be8)
cbrickard x Peta Jane Beauty
![TikTok post by @cbrickard for Peta Jane Beauty. Caption reads: [...] #petajane #selftanner @Peta Jane Beauty .](https://images.od.modash.io/a2bf7c9c253273d3f374c3582a5fa9a2959ba29a)
![TikTok post by @cbrickard for Peta Jane Beauty. Caption reads: [...] #selftanner #petajane @Peta Jane Beauty .](https://images.od.modash.io/a812c892dd44c1205f092bb65b8baeaf01d0f265)
laurenimbriaco x Peta Jane Beauty
![TikTok post by @laurenimbriaco for Peta Jane Beauty. Caption reads: [...] #selftanroutine @Peta Jane Beauty .](https://images.od.modash.io/27e2f2b03a587e542ecb555fd7721975216cdfd8)
![TikTok post by @laurenimbriaco for Peta Jane Beauty. Caption reads: [...] #tanningmist #spraytan @Peta Jane Beauty .](https://images.od.modash.io/9e9e5c1ea60570f568752cb1f5b77a90edefbef4)
![TikTok post by @laurenimbriaco for Peta Jane Beauty. Caption reads: [...] #selftanroutine @Peta Jane Beauty .](https://images.od.modash.io/c45bf173823637b8e155016e0686652e394ad19f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Peta Jane Beauty had the most influencer activity. 83.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.6%)
- Canada (3.3%)
- Brazil (2.1%)
Peta Jane Beauty's influencer activity by market
Here is another example of Peta Jane Beauty collaborating with an influencer in United States.
hannah.barnes3 x Peta Jane Beauty
![TikTok post by @hannah.barnes3 for Peta Jane Beauty. Caption reads: [...] cruelty-free, & fades evenly! @Peta Jane....](https://images.od.modash.io/4c0f249ff894fa6a608aa2d5ed63ea4457e42d57)
Peta Jane Beauty's influencer activity vs. related brands
Peta Jane Beauty competes in beauty tools and makeup-adjacent products where creator demonstrations drive trust. BK Beauty and Sigma Beauty are established brush/tool brands with similar tutorial-first influencer strategies and overlapping customer intent.
Total influencer content
Peta Jane Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peta Jane Beauty leads with 1.3k sponsored posts, notably outpacing BK Beauty (1k posts) and Sigma Beauty (841 posts). Across all three brands, the average volume is 1k posts, suggesting established influencer marketing investments.
By social platform
Peta Jane Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Peta Jane Beauty leads on TikTok, while Sigma Beauty has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Peta Jane Beauty at 1.3k, BK Beauty at 910, Sigma Beauty at 440 posts. Peta Jane Beauty's activity is particularly concentrated on TikTok. Peta Jane Beauty has far more TikTok posts than BK Beauty and Sigma Beauty, while Sigma Beauty has far more Instagram and YouTube posts than the other brands.
By geographical market
Peta Jane Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Peta Jane Beauty's top markets
Peta Jane Beauty leads in United States with 1.1k posts (83.9%), while Sigma Beauty has the highest estimated sponsored-post volume in United Kingdom (71 posts, 8.4%), Brazil (49 posts, 5.8%), while BK Beauty leads in Canada with 64 posts (6.3%). Looking at United States specifically, the split is Peta Jane Beauty at 1.1k posts (83.9%), BK Beauty at 730 posts (71.6%), Sigma Beauty at 474 posts (56.4%). Peta Jane Beauty's strength in United States may indicate a home-market focus, while BK Beauty shows broader regional investment.
Read more influencer strategy breakdowns
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