Peta Jane Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.8k pieces of influencer content sponsored by Peta Jane Beauty over the last 12 months.
This report breaks down where & how Peta Jane Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Peta Jane Beauty, see here: Peta Jane Beauty influencers.
Influencer activity throughout the year
Peta Jane Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Peta Jane Beauty's influencer activity by month
Number of sponsored posts
Peta Jane Beauty's sponsored post volume peaks in February with 931 posts, 93% higher than the monthly average of 482. July recorded the lowest activity at 222 posts, 54% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Peta Jane Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 5.8k posts (99.8%)
- YouTube: 12 posts (0.2%)
Peta Jane Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Peta Jane Beauty.
Here are 1 examples of Peta Jane Beauty's recent sponsored collaborations (one each for TikTok).
thesculptsisters x Peta Jane Beauty
Influencer bio
Sculpt Sisters 💌: thesculptsisters@neonroseagency.com IG:thesculptsisters
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.2%
- Carousels: 3.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Peta Jane Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Peta Jane Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 68% of partnerships featuring creators averaging <1K views, Peta Jane Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (391.1k avg views/post):
bethannebrice x Peta Jane Beauty
Influencer bio
📩bethanne@thesociablesociety.com ATL📍 Co-Host of @Your Püdcast 🎙️💞
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
coco.kennedy x Peta Jane Beauty
![TikTok post by @coco.kennedy for Peta Jane Beauty. Caption reads: [...] wow i’m lowkey so into it🤩🤩🤩....](https://images.od.modash.io/3f3862afff2edad8ec7f6227427a7b9fe9f1571f)
Influencer bio
Los Angeles & Austin
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Peta Jane Beauty's repeat partnerships
Out of 3k unique influencers in our dataset, 218 of them (7%) posted content for Peta Jane Beauty in 3 or more separate calendar months. The most consistent partner is @lizhendricks, who has collaborated across 11 months with 38 total posts.
Here are 3 examples of Peta Jane Beauty's repeat influencer partnerships, with links to the sponsored content.
lizhendricks x Peta Jane Beauty
![TikTok post by @lizhendricks for Peta Jane Beauty. Caption reads: [...] the winter uglies! 👀 @Peta Jane Beauty is....](https://images.od.modash.io/2154a7f8874d99ac88358ad716fe1ad4bc6b77d9)
![TikTok post by @lizhendricks for Peta Jane Beauty. Caption reads: @Peta Jane Beauty BLACK FRIDAY is [...].](https://images.od.modash.io/a9f697122a47944a5befca985636ef556467219c)
heyitsjulia224 x Peta Jane Beauty
![TikTok post by @heyitsjulia224 for Peta Jane Beauty. Caption reads: [...] tan without all the work @Peta Jane Beauty....](https://images.od.modash.io/573102b9d9f23d12a6b5c9980f2b864e07c04745)
![TikTok post by @heyitsjulia224 for Peta Jane Beauty. Caption reads: [...] reveal, glow ✨ This @Peta Jane Beauty mousse....](https://images.od.modash.io/5678399b32bcc7b6203c77d1c040c2e613e3a722)
![TikTok post by @heyitsjulia224 for Peta Jane Beauty. Caption reads: [...] self tan year-round. The @Peta Jane Beauty....](https://images.od.modash.io/351267a75ad99e66003382bf63af8b9c39b61834)
cbrickard x Peta Jane Beauty
![TikTok post by @cbrickard for Peta Jane Beauty. Caption reads: [...] #selftanner #tanningmist @Peta Jane Beauty.](https://images.od.modash.io/27b8b53852fbc0e9c17372c62ce3d69208cb099b)
![TikTok post by @cbrickard for Peta Jane Beauty. Caption reads: [...] Tanner + face tanner @Peta Jane Beauty.](https://images.od.modash.io/7111b08e246f19eda0a31c1c8eef04eb960001e6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Peta Jane Beauty had the most influencer activity. 79.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.3%)
- Canada (5.8%)
- Brazil (4.2%)
Peta Jane Beauty's influencer activity by market
Here is another example of Peta Jane Beauty collaborating with an influencer in United States.
issacoopy x Peta Jane Beauty
Peta Jane Beauty's influencer activity vs. related brands
Peta Jane Beauty competes in modern beauty with clean-leaning, routine-driven positioning similar to DIME Beauty and ILIA Beauty. Influencer campaigns for these brands often center on everyday wear tests, ingredient callouts, and natural-finish demos.
Total influencer content
Peta Jane Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peta Jane Beauty leads with 5.8k sponsored posts, significantly outpacing ILIA Beauty (2.5k posts) and DIME Beauty (1.2k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. Peta Jane Beauty has more total posts than DIME Beauty and ILIA Beauty combined.
By social platform
Peta Jane Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Peta Jane Beauty leads on TikTok, while ILIA Beauty has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Peta Jane Beauty at 5.8k, ILIA Beauty at 1k, DIME Beauty at 428 posts. Peta Jane Beauty's activity is particularly concentrated on TikTok. Peta Jane Beauty posts far more on TikTok than DIME Beauty and ILIA Beauty, while DIME Beauty and ILIA Beauty post on Instagram and Peta Jane Beauty has none there.
By geographical market
Peta Jane Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Peta Jane Beauty's top markets
Peta Jane Beauty has the highest estimated sponsored-post volume in United States (4.6k posts, 79.2%), United Kingdom (481 posts, 8.3%), Canada (336 posts, 5.8%), suggesting a North America focus. Looking at United States specifically, the split is Peta Jane Beauty at 4.6k posts (79.2%), ILIA Beauty at 1.4k posts (56.9%), DIME Beauty at 897 posts (74.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DIME Beauty's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- LSKD's Influencer Marketing Strategy
- CYKLAR's Influencer Marketing Strategy
- Tower 28 Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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