Sol de Janeiro Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.0k pieces of influencer content sponsored by Sol de Janeiro over the last 12 months.
This report breaks down where & how Sol de Janeiro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sol de Janeiro, see here: Sol de Janeiro influencers.
Influencer activity throughout the year
Sol de Janeiro's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Sol de Janeiro's influencer activity by month
Number of sponsored posts
Sol de Janeiro's influencer activity appears to have tapered over the year, from 757 posts in January down to 736 in December. May was the busiest month at 1.8k posts, 97% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sol de Janeiro's sponsored influencer collaborations break down by social platform:
- TikTok: 7.4k posts (67.4%)
- Instagram: 3.5k posts (31.6%)
- YouTube: 116 posts (1.1%)
Sol de Janeiro's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sol de Janeiro.
Here are 3 examples of Sol de Janeiro's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
styledbynana x Sol de Janeiro
Influencer bio
👗Fashion & Celebrity Stylist 👩🏾💻Fashion Editor & Broadcaster @sheerluxe 📺 TV Fashion expert. 📧 nana@blushtalentmgmt.com 🙋🏾♀️nana@styledbynana.com
Collaboration metrics
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lukasgold x Sol de Janeiro
Influencer bio
Instagram: @lukasgold Management: contact@lukas.gold Looks, Musik, Impressum👇🏼
Collaboration metrics
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fabiana.sevillano x Sol de Janeiro
![YouTube post by @fabiana.sevillano for Sol de Janeiro. Caption reads: [...] with you. A huge thank you to the....](https://images.od.modash.io/6c2adc46ac6d9aa0a3a880bfbfb0d54fff3450cc)
Influencer bio
Empecé a hacer YouTube por obligación, pero ahora vosotros me caéis mejor que la gente de TikTok así que esto va pa largo :)
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sol de Janeiro are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sol de Janeiro's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.5% of partnerships featuring creators averaging <1K views, Sol de Janeiro's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.5M avg views/post):
asaliraniii x Sol de Janeiro
Influencer bio
asal@lunatix-management.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.0k avg views/post):
betsie.b x Sol de Janeiro
![TikTok post by @betsie.b for Sol de Janeiro. Caption reads: [...] was bringing the sunshine! ☀️ @Sol de....](https://images.od.modash.io/2c325b44e190e95869b7449afab50582bc0ee4fb)
Influencer bio
the life and outfits of a homebody 🧣🥐🎞️🪿 laurad@wmgmt.co.uk 📮
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sol de Janeiro's repeat partnerships
Out of 7k unique influencers in our dataset, 312 of them (4%) posted content for Sol de Janeiro in 3 or more separate calendar months. The most consistent partner is @PaigeKoren, who has collaborated across 11 months with 26 total posts.
Here are 3 examples of Sol de Janeiro's repeat influencer partnerships, with links to the sponsored content.
PaigeKoren x Sol de Janeiro
![YouTube post by @PaigeKoren for Sol de Janeiro. Caption reads: [...] AMAZON FAVORITES: ✨ CODES SOL DE JANEIRO:....](https://images.od.modash.io/354bbecfb7ccf334d2597067b02c216e2eaf44e4)
![YouTube post by @PaigeKoren for Sol de Janeiro. Caption reads: [...] AMAZON FAVORITES: CODES: SOL DE JANEIRO: Use....](https://images.od.modash.io/afadea938fb38dc8e600d52a62ef52bd7975cd55)
![YouTube post by @PaigeKoren for Sol de Janeiro. Caption reads: [...] AMAZON FAVORITES: ✨ CODES SOL DE JANEIRO:....](https://images.od.modash.io/df39abc6ecaa1bf43f26c9860a20a28c78e70c77)
nadiajaftha x Sol de Janeiro
![TikTok post by @nadiajaftha for Sol de Janeiro. Caption reads: [...] & that’s the recipe babes. #Soldejaneiro 🌸....](https://images.od.modash.io/fbbe5d7db6f2068459ba631d2ceb34b7ea3d5283)
![TikTok post by @nadiajaftha for Sol de Janeiro. Caption reads: [...] Bum Bum routine!!! 💖✨ #SoldeJaneiro....](https://images.od.modash.io/874b4069c2acea49896d639022ade179da14afb6)
linzlovez x Sol de Janeiro
![TikTok post by @linzlovez for Sol de Janeiro. Caption reads: [...] faster than I expected. #SolDeJaneiro....](https://images.od.modash.io/c7edb6d02832f6c929b18661a9b45652e98ee108)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sol de Janeiro had the most influencer activity. 35.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (7.9%)
- United Kingdom (7.8%)
- Spain (6.3%)
Sol de Janeiro's influencer activity by market
Here is another example of Sol de Janeiro collaborating with an influencer in United States.
ariisaysso x Sol de Janeiro
Sol de Janeiro's influencer activity vs. related brands
Sol de Janeiro, OUAI, and Saltair all win with sensorial, fragrance-forward body and hair routines that perform well in short-form video. They compete for the same “treat yourself” beauty audience and rely heavily on creator reviews and routine content.
Total influencer content
Sol de Janeiro vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saltair leads with 22.8k sponsored posts, significantly outpacing Sol de Janeiro (11k posts) and OUAI (5.9k posts). Across all three brands, the average volume is 13.3k posts, indicating mature, scaled influencer programs. Saltair has roughly double the total posts of Sol de Janeiro and nearly four times OUAI.
By social platform
Sol de Janeiro vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sol de Janeiro leads on Instagram and YouTube, while Saltair leads on TikTok. The gap is most notable on TikTok, with Saltair at 21.3k, Sol de Janeiro at 7.4k, OUAI at 4.4k posts. OUAI's activity is particularly concentrated on TikTok. On TikTok, Saltair has nearly three times the posts of Sol de Janeiro and about five times OUAI.
By geographical market
Sol de Janeiro vs. related brands influencer activity (by country)
Estimated sponsored posts in Sol de Janeiro's top markets
Saltair has the highest estimated sponsored-post volume in United States (16k posts, 72.1%), United Kingdom (2.2k posts, 9.5%), Brazil (640 posts, 2.8%), while Sol de Janeiro leads in France with 872 posts (7.9%), while OUAI leads in Canada with 237 posts (4%). Looking at United States specifically, the split is Saltair at 16k posts (72.1%), Sol de Janeiro at 3.9k posts (35.6%), OUAI at 3.3k posts (55.8%). Sol de Janeiro's strength in France may indicate a home-market focus, while Saltair shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OUAI's Influencer Marketing Strategy
- Saltair's Influencer Marketing Strategy
- Lull's Influencer Marketing Strategy
- PARFUMS de MARLY's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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