Sol de Janeiro Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.3k pieces of influencer content sponsored by Sol de Janeiro over the last 12 months.
This report breaks down where & how Sol de Janeiro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sol de Janeiro, see here: Sol de Janeiro influencers.
Influencer activity throughout the year
Sol de Janeiro's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sol de Janeiro's influencer activity by month
Number of sponsored posts
Sol de Janeiro's influencer output appears relatively consistent throughout the year, averaging about 859 sponsored posts per month. June recorded the highest volume at 1.1k posts (32% above average), while November was the quietest at 696 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sol de Janeiro's sponsored influencer collaborations break down by social platform:
- TikTok: 5.5k posts (53.1%)
- Instagram: 4.8k posts (46.3%)
- YouTube: 66 posts (0.6%)
Sol de Janeiro's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sol de Janeiro.
Here are 3 examples of Sol de Janeiro's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kaelimaeee x Sol de Janeiro
![Instagram post by @kaelimaeee for Sol de Janeiro. Caption reads: [...] glowy, moisturized & smooth with....](https://images.od.modash.io/af4f651a1314481ea191d13929e3837bef7a1400)
Influencer bio
25 wife & momma @shopmaessentials 💌 kaeli@underscoretalent.com MY LINKS BELOW🍒🧚♀️✨❣️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
z4kiaaa x Sol de Janeiro
![TikTok post by @z4kiaaa for Sol de Janeiro. Caption reads: [...] خلال هالسنة 🤍 المرطب الجديد من @Sol de....](https://images.od.modash.io/5e70e612d0b42791e108f14069c027b39f7e0c48)
Influencer bio
beauty & brains Dubai / jesuiszakiaa@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AdriDuran x Sol de Janeiro
Influencer bio
New videos every day!!! ✨🧚🏽♀️🦋 Sub to join the fun 🫶🏼 Instagram: @ADRIDURAN Business/PR: adriduranbeauty@gmail.com Goal: 80K ✨ 💄 Welcome to Adri’s Beauty Corner! 🌟 Your go-to channel for discovering the best beauty products at Sephora, new product launches, and expert skincare tips! With 5 years of Sephora experience and a passion for breaking down complex ingredients into easy-to-understand advice, I’m here to help you make informed decisions for your beauty routine. ✨ What You’ll Find Here: Sephora product recommendations Must-have makeup for dry skin New Sephora releases & sale advice Relatable 'Shopping at Sephora Be Like..' series 💖 My goal is to help you feel confident in choosing products that work for you! Hit subscribe for daily videos packed with beauty tips, tutorials, and shopping guides. 👀 Popular Series: “Best Foundations for Dry Skin at Sephora” “New at Sephora” “Shopping at Sephora Be Like...” Let’s explore the beauty world together, one Sephora bag at a time!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.7%
- Carousels: 3.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sol de Janeiro are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sol de Janeiro's influencers average views (TikTok)
Based on each influencer's average views per post
Sol de Janeiro's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.2M avg views/post):
asaliraniii x Sol de Janeiro
Influencer bio
asal@lunatix-management.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
oceanepedrosa_ x Sol de Janeiro
Influencer bio
buenos dias bombones ig/snap: oceanepedrosa 💌 oceanepedrosa2@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sol de Janeiro's repeat partnerships
Out of 6.8k unique influencers in our dataset, 256 of them (4%) posted content for Sol de Janeiro in 3 or more separate calendar months. The most consistent partner is @byemmaleah, who has collaborated across 11 months with 31 total posts.
Here are 3 examples of Sol de Janeiro's repeat influencer partnerships, with links to the sponsored content.
byemmaleah x Sol de Janeiro
![Instagram post by @byemmaleah for Sol de Janeiro. Caption reads: [...] extraordinary oil* @soldejaneiro cheirosa....](https://images.od.modash.io/420c03c0dcdf595747449ba9f05451b48abdbc13)
![Instagram post by @byemmaleah for Sol de Janeiro. Caption reads: [...] almond delicious paste* @soldejaneiro....](https://images.od.modash.io/dbdeabcc99319b728b1cb7c4184a84d72abbdeff)
![Instagram post by @byemmaleah for Sol de Janeiro. Caption reads: [...] @stylpro_uk ice globes* @soldejaneiro beija....](https://images.od.modash.io/f5da572af29591a0a60fbbd17d3815e6380afb3b)
itsnatkershhh x Sol de Janeiro
sorayaskincares x Sol de Janeiro
![TikTok post by @sorayaskincares for Sol de Janeiro. Caption reads: [...] is finally back!! 🥥 #soldejaneiro....](https://images.od.modash.io/0bac72a51ab1faf7c11cc921af5b2959a79a73a3)
![TikTok post by @sorayaskincares for Sol de Janeiro. Caption reads: [...] is your sign to visit the @Sol de Janeiro....](https://images.od.modash.io/ff9dffa3dbb1d47bb6a79d0c9b6bf9599efc5814)
![TikTok post by @sorayaskincares for Sol de Janeiro. Caption reads: [...] miss out on this iconic @Sol de Janeiro....](https://images.od.modash.io/8f63e2aafd8cb560630f91cd3f92034a75324d1b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sol de Janeiro had the most influencer activity. 38.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.3%)
- India (8.1%)
- France (6%)
Sol de Janeiro's influencer activity by market
Here is another example of Sol de Janeiro collaborating with an influencer in United States.
ariisaysso x Sol de Janeiro
Sol de Janeiro's influencer activity vs. related brands
Sol de Janeiro, Truly Beauty, and Kopari Beauty all play in body care with sensorial scents and highly “shareable” packaging, competing for the same viral, routine-based influencer content and fragrance-forward buyers.
Total influencer content
Sol de Janeiro vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Truly Beauty leads with 10.7k sponsored posts, marginally ahead of Sol de Janeiro (10.3k posts) and Kopari Beauty (7k posts). Across all three brands, the average volume is 9.3k posts, indicating mature, scaled influencer programs.
By social platform
Sol de Janeiro vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sol de Janeiro leads on Instagram and YouTube, while Truly Beauty leads on TikTok. The gap is most notable on TikTok, with Truly Beauty at 10.4k, Kopari Beauty at 6k, Sol de Janeiro at 5.5k posts. Truly Beauty's activity is particularly concentrated on TikTok. On Instagram, Sol de Janeiro has far more posts than Truly Beauty and Kopari Beauty, while on TikTok, Truly Beauty has far more posts than Sol de Janeiro and Kopari Beauty.
By geographical market
Sol de Janeiro vs. related brands influencer activity (by country)
Estimated sponsored posts in Sol de Janeiro's top markets
Truly Beauty has the highest estimated sponsored-post volume in United States (7.3k posts, 68.8%), Mexico (533 posts, 5%), suggesting a North America focus, while Sol de Janeiro has the highest estimated sponsored-post volume in United Kingdom (857 posts, 8.3%), India (836 posts, 8.1%), while Kopari Beauty leads in Canada with 264 posts (3.8%). Looking at United States specifically, the split is Truly Beauty at 7.3k posts (68.8%), Kopari Beauty at 5.1k posts (72.7%), Sol de Janeiro at 4k posts (38.3%). Sol de Janeiro's strength in United Kingdom may indicate a home-market focus, while Truly Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Truly Beauty's Influencer Marketing Strategy
- Kopari Beauty's Influencer Marketing Strategy
- Colorfulkoala's Influencer Marketing Strategy
- Aelfric Eden's Influencer Marketing Strategy
- Dynamic Color's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.