Sol de Janeiro Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.3k pieces of influencer content sponsored by Sol de Janeiro over the last 12 months.
This report breaks down where & how Sol de Janeiro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sol de Janeiro, see here: Sol de Janeiro influencers.
Influencer activity throughout the year
Sol de Janeiro's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sol de Janeiro's influencer activity by month
Number of sponsored posts
Sol de Janeiro's sponsored post volume peaks in May with 1.8k posts, 95% higher than the monthly average of 934. October recorded the lowest activity at 355 posts, 62% below average. This may indicate a spring and summer campaign focus.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sol de Janeiro's sponsored influencer collaborations break down by social platform:
- TikTok: 8.2k posts (72.5%)
- Instagram: 3.0k posts (26.3%)
- YouTube: 128 posts (1.1%)
Sol de Janeiro's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Sol de Janeiro.
Here are 3 examples of Sol de Janeiro's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
paulreactss x Sol de Janeiro
Influencer bio
King Of Gourmands Paul@NightingaleMGMT.co | @nightingalemgmt 🧿 Shop my fragrance collab with Oakcha At Ulta Beauty
Collaboration metrics
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lukasgold x Sol de Janeiro
Influencer bio
Instagram: @lukasgold Management: contact@lukas.gold Looks, Musik, Impressum👇🏼
Collaboration metrics
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fabiana.sevillano x Sol de Janeiro
![YouTube post by @fabiana.sevillano for Sol de Janeiro. Caption reads: [...] with you. A huge thank you to the....](https://images.od.modash.io/6c2adc46ac6d9aa0a3a880bfbfb0d54fff3450cc)
Influencer bio
Empecé a hacer YouTube por obligación, pero ahora vosotros me caéis mejor que la gente de TikTok así que esto va pa largo :)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sol de Janeiro are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sol de Janeiro's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.9% of partnerships featuring creators averaging <1K views, Sol de Janeiro's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.2M avg views/post):
timmyst.jean x Sol de Janeiro
![TikTok post by @timmyst.jean for Sol de Janeiro. Caption reads: [...] a pineapple plum fizz inspired by @Sol de....](https://images.od.modash.io/068e18f4dcf018b1dc40c63bb5dd0026918bbb3c)
Influencer bio
f**k tom, i need a martini. timmystjean@dulcedo.com @The Nitro Bar
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
53vmv x Sol de Janeiro
![TikTok post by @53vmv for Sol de Janeiro. Caption reads: [...] cadeau du mois, premier grwm avec @Sol de....](https://images.od.modash.io/34bfcaacaf392f3c627c5d6b3fe21d3a6983ac3b)
Influencer bio
dulce como candy marc 9:23 💌 meliaavmv@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sol de Janeiro's repeat partnerships
Out of 7k unique influencers in our dataset, 313 of them (4%) posted content for Sol de Janeiro in 3 or more separate calendar months. The most consistent partner is @PaigeKoren, who has collaborated across 12 months with 36 total posts.
Here are 3 examples of Sol de Janeiro's repeat influencer partnerships, with links to the sponsored content.
PaigeKoren x Sol de Janeiro
![YouTube post by @PaigeKoren for Sol de Janeiro. Caption reads: [...] AMAZON FAVORITES: ✨ CODES SOL DE JANEIRO:....](https://images.od.modash.io/354bbecfb7ccf334d2597067b02c216e2eaf44e4)
![YouTube post by @PaigeKoren for Sol de Janeiro. Caption reads: [...] AMAZON FAVORITES: CODES: SOL DE JANEIRO: Use....](https://images.od.modash.io/afadea938fb38dc8e600d52a62ef52bd7975cd55)
![YouTube post by @PaigeKoren for Sol de Janeiro. Caption reads: [...] AMAZON FAVORITES: ✨ CODES SOL DE JANEIRO:....](https://images.od.modash.io/df39abc6ecaa1bf43f26c9860a20a28c78e70c77)
linzlovez x Sol de Janeiro
![TikTok post by @linzlovez for Sol de Janeiro. Caption reads: [...] faster than I expected. #SolDeJaneiro....](https://images.od.modash.io/c7edb6d02832f6c929b18661a9b45652e98ee108)
daniellamagee x Sol de Janeiro
![TikTok post by @daniellamagee for Sol de Janeiro. Caption reads: [...] time! Welcome to TikTok @Sol de Janeiro 🧚....](https://images.od.modash.io/139a29e90c676f3f1d45fc72deedf0ca9346db56)
![TikTok post by @daniellamagee for Sol de Janeiro. Caption reads: [...] the best scents 😍 @Sol de Janeiro....](https://images.od.modash.io/5f20881741faf86239f6cc036aea11b31c8cc307)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sol de Janeiro had the most influencer activity. 29.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.6%)
- France (8.6%)
- Italy (8.2%)
Sol de Janeiro's influencer activity by market
Here is another example of Sol de Janeiro collaborating with an influencer in United States.
ariisaysso x Sol de Janeiro
Sol de Janeiro's influencer activity vs. related brands
Sol de Janeiro aligns closely with Kopari Beauty and Truly Beauty in body care and fragrance-forward products that thrive on sensory creator content, before/afters, and routine-driven influence.
Total influencer content
Sol de Janeiro vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sol de Janeiro leads with 11.3k sponsored posts, marginally ahead of Truly Beauty (10.1k posts) and Kopari Beauty (5.8k posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs.
By social platform
Sol de Janeiro vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sol de Janeiro leads on Instagram and YouTube, while Truly Beauty leads on TikTok. The gap is most notable on Instagram, with Sol de Janeiro at 3k, Kopari Beauty at 1.2k, Truly Beauty at 237 posts. Sol de Janeiro's activity is particularly concentrated on TikTok. On Instagram and YouTube, Sol de Janeiro has several times more posts than Kopari Beauty and Truly Beauty.
By geographical market
Sol de Janeiro vs. related brands influencer activity (by country)
Estimated sponsored posts in Sol de Janeiro's top markets
Truly Beauty has the highest estimated sponsored-post volume in United States (7.1k posts, 70.1%), Mexico (657 posts, 6.5%), suggesting a North America focus, while Sol de Janeiro has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 9.6%), France (973 posts, 8.6%), suggesting a Europe focus, while Kopari Beauty leads in Canada with 203 posts (3.5%). Looking at United States specifically, the split is Truly Beauty at 7.1k posts (70.1%), Kopari Beauty at 4.2k posts (72.6%), Sol de Janeiro at 3.3k posts (29.4%). Sol de Janeiro's strength in United Kingdom and France may indicate a home-market focus, while Truly Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kopari Beauty's Influencer Marketing Strategy
- Truly Beauty's Influencer Marketing Strategy
- Lull's Influencer Marketing Strategy
- PARFUMS de MARLY's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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