We analyzed 17.3k pieces of influencer content sponsored by Sol de Janeiro over the last 12 months.
This report breaks down where & how Sol de Janeiro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sol de Janeiro, see here: Sol de Janeiro influencers.
Sol de Janeiro's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Sol de Janeiro's influencer output appears relatively consistent throughout the year, averaging about 1.4k sponsored posts per month. June recorded the highest volume at 1.9k posts (30% above average), while February was the quietest at 900 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sol de Janeiro's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sol de Janeiro.
Here are 3 examples of Sol de Janeiro's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
psikolog suzandogmuss@gmail.com
Collaboration metrics
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Influencer bio
beauty & brains Dubai / jesuiszakiaa@gmail.com
Collaboration metrics
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Influencer bio
Just people reacting to the most wild stories Reddit offers! Whether its relationships, dating, conflicts, or AITA stories nothing is off limits. EXCLUSIVE stories anddd show your support: https://www.patreon.com/TwoHotTakes If you have any juicy stories or would like our take on something send it our way! INSTAGRAM: Two Hot Takes Spotify & Podcast platforms: Two Hot Takes
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Sol de Janeiro are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Sol de Janeiro's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.5M avg views/post):
Influencer bio
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
26 first-time mum & a small business owner
Collaboration metrics
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Out of 10.8k unique influencers in our dataset, 447 of them (4%) posted content for Sol de Janeiro in 3 or more separate calendar months. The most consistent partner is @byemmaleah, who has collaborated across 12 months with 35 total posts.
Here are 3 examples of Sol de Janeiro's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Sol de Janeiro had the most influencer activity. 40.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Sol de Janeiro collaborating with an influencer in United States.
Sol de Janeiro, Truly Beauty, and Kopari Beauty all sell sensorial body-care with strong scent/texture appeal, making them natural competitors in viral creator-led product discovery.
Total sponsored posts tracked (last 12 months)
Sol de Janeiro leads with 17.3k sponsored posts, significantly outpacing Truly Beauty (10.6k posts) and Kopari Beauty (6.9k posts). Across all three brands, the average volume is 11.6k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Sol de Janeiro leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Sol de Janeiro at 6.4k, Kopari Beauty at 922, Truly Beauty at 235 posts. Truly Beauty's activity is particularly concentrated on TikTok. On Instagram, Sol de Janeiro has multiple times more posts than Truly Beauty and Kopari Beauty.
Estimated sponsored posts in Sol de Janeiro's top markets
Truly Beauty has the highest estimated sponsored-post volume in United States (7.5k posts, 70.7%), Brazil (542 posts, 5.1%), while Sol de Janeiro has the highest estimated sponsored-post volume in United Kingdom (1.5k posts, 8.9%), France (1.1k posts, 6.3%), suggesting a Europe focus. Looking at United States specifically, the split is Truly Beauty at 7.5k posts (70.7%), Sol de Janeiro at 7k posts (40.5%), Kopari Beauty at 4.9k posts (70.7%). Sol de Janeiro's strength in United Kingdom and France may indicate a home-market focus, while Truly Beauty shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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