Sol de Janeiro Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 11.7k pieces of influencer content sponsored by Sol de Janeiro over the last 12 months.

This report breaks down where & how Sol de Janeiro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sol de Janeiro, see here: Sol de Janeiro influencers.

Influencer activity throughout the year

Sol de Janeiro's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Sol de Janeiro's influencer activity appears to have tapered over the year, from 752 posts in January down to 886 in December. May was the busiest month at 1.7k posts, 75% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sol de Janeiro's sponsored influencer collaborations break down by social platform:

• TikTok: 6.7k posts (57.3%)
• Instagram: 4.9k posts (41.7%)
• YouTube: 120 posts (1%)

TikTok influencer marketing is a clear focus for Sol de Janeiro.

Here are 3 examples of Sol de Janeiro's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sugaredstilettos x Sol de Janeiro

sugaredstilettos

@sugaredstilettos

01 Aug, 25

16.2M

13.3k

[...] hints of floral. Sundays in rio by @soldejaneiro … limited edition and highly [...]

Influencer bio

❥ connecticut’s carrie bradshaw✨ ❥ retired lawyer → full time oversharer ❥ outfits, hosting, travel & life 🍸 ❥ stephanienardella@thedigitaldept.com

Collaboration metrics

Post views16.2M

Post EMV $486.0k

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lukasgold x Sol de Janeiro

lukasgold

@lukasgold

13 Nov, 25

22.5M

53.6k

different place, same routine @Sol de Janeiro

Influencer bio

Instagram: @lukasgold Management: contact@lukas.gold Looks, Musik, Impressum👇🏼

Collaboration metrics

Post views22.5M

Post EMV $452.7k

More influencer data

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TwoHotTakes x Sol de Janeiro

TwoHotTakes

@TwoHotTakes

31 Jul, 25

382.6k

8.3k

[...] NEW MERCH: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Partners: Sol de Janeiro: Shop now at Sephora and Bonus [...]

Influencer bio

Just people reacting to the most wild stories Reddit offers! Whether its relationships, dating, conflicts, or AITA stories nothing is off limits. EXCLUSIVE stories anddd show your support: https://www.patreon.com/TwoHotTakes If you have any juicy stories or would like our take on something send it our way! INSTAGRAM: Two Hot Takes Spotify & Podcast platforms: Two Hot Takes

Collaboration metrics

Post views382.6k

Post EMV $12.3k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 37.6% of partnerships featuring creators averaging <1K views, Sol de Janeiro's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.4M avg views/post):

asaliraniii x Sol de Janeiro

asaliraniii

@asaliraniii

25 Nov, 25

8.7M

721.1k

Best Christmas gift🎁@Sol de Janeiro \Anzeige

Influencer bio

asal@lunatix-management.com

Collaboration metrics

Post views8.7M

Post EMV $210.1k

More influencer data

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

aliceleporee x Sol de Janeiro

aliceleporee

@aliceleporee

30 Apr, 26

11.2k

963

[...] a voi? In fissa con i profumini di @Sol de Janeiro #gifted #lamiagiornata #adayinmylife [...]

Influencer bio

📍Venezia/Padova Life in progress: la mia vita da content creator e studentessa di comunicazione ✨ Collab: aliceleporecollab@gmail.com In elenco AGCOM

Collaboration metrics

Post views11.2k

Post EMV $272

More influencer data

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Sol de Janeiro's repeat partnerships

byemmaleah x Sol de Janeiro

byemmaleah

@byemmaleah

06 Oct, 25

4.3M

44k

[...] extraordinary oil* @soldejaneiro cheirosa ‘71 perfume mist* [...]

byemmaleah

@byemmaleah

08 Aug, 25

875k

18.6k

[...] almond delicious paste* @soldejaneiro delicia drench shower oil* [...]

byemmaleah

@byemmaleah

15 Jul, 25

514.8k

19.7k

[...] @stylpro_uk ice globes* @soldejaneiro beija flor renewing body [...]

PaigeKoren x Sol de Janeiro

PaigeKoren

@PaigeKoren

14 Dec, 25

6.8k

425

[...] AMAZON FAVORITES: CODES: SOL DE JANEIRO: Use code PAIGE10 for 10% [...]

PaigeKoren

@PaigeKoren

21 May, 26

4.9k

332

[...] AMAZON FAVORITES: ✨ CODES SOL DE JANEIRO: Use code PAIGE10 for 10% [...]

PaigeKoren

@PaigeKoren

13 Apr, 26

4k

269

[...] it?! ✨ PRODUCTS MENTIONS Sol de Janeiro Glowmotions Glow Oil: Phlur [...]

nadiajaftha x Sol de Janeiro

nadiajaftha

@nadiajaftha

31 Aug, 25

510.4k

4.6k

Fragrance is a mood 💕 With Sol de Janeiro Mists, you can mix, match & [...]

nadiajaftha

@nadiajaftha

27 Oct, 25

349.6k

13.5k

[...] & that’s the recipe babes. #Soldejaneiro 🌸 @Sol de Janeiro

nadiajaftha

@nadiajaftha

31 Jul, 25

334.2k

4.7k

[...] Once you lay hands on @Sol de Janeiro Body Badalada, there’s no [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (8%)
• United Kingdom (7.4%)
• France (6.4%)

Here is another example of Sol de Janeiro collaborating with an influencer in United States.

ariisaysso x Sol de Janeiro

ariisaysso

@ariisaysso

07 Nov, 25

21.5M

121k

#soldejaneiropartner Your one friend who doesn't [...]

Sol de Janeiro's influencer activity vs. related brands

Sol de Janeiro, OUAI, and Truly Beauty all compete in viral, scent-forward body and hair care with strong TikTok-led buzz, making them natural peers for comparing product-led influencer momentum and UGC volume.

Total influencer content

Sol de Janeiro leads with 11.7k sponsored posts, notably outpacing Truly Beauty (9.8k posts) and OUAI (5.8k posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs.

By social platform

Sol de Janeiro leads on Instagram and YouTube, while Truly Beauty leads on TikTok. The gap is most notable on Instagram, with Sol de Janeiro at 4.9k, OUAI at 1.5k, Truly Beauty at 220 posts. OUAI's activity is particularly concentrated on TikTok. On Instagram, Sol de Janeiro has multiple times more posts than OUAI and Truly Beauty, and on YouTube Sol de Janeiro also has multiple times more posts than both brands.

By geographical market

Truly Beauty has the highest estimated sponsored-post volume in United States (6.7k posts, 68.2%), Mexico (528 posts, 5.4%), Brazil (519 posts, 5.3%), suggesting a North America focus, while Sol de Janeiro has the highest estimated sponsored-post volume in India (938 posts, 8%), United Kingdom (867 posts, 7.4%), while OUAI leads in Indonesia with 285 posts (4.9%). Looking at United States specifically, the split is Truly Beauty at 6.7k posts (68.2%), Sol de Janeiro at 4.7k posts (40.3%), OUAI at 3.2k posts (55.2%). Sol de Janeiro's strength in United Kingdom may indicate a home-market focus, while Truly Beauty shows broader regional investment.