Native Pet Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.6k pieces of influencer content sponsored by Native Pet over the last 12 months.

This report breaks down where & how Native Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Native Pet, see here: Native Pet influencers.

Influencer activity throughout the year

Native Pet's sponsored post volume peaks in July with 206 posts, 57% higher than the monthly average of 131. October recorded the lowest activity at 60 posts, 54% below average.

July generated the most views at 5.2M, while September recorded the least at 281.5k. Across all tracked posts in the 12-month window, average views per post were 14k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @ahnestkitchen, generated 2M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Native Pet's sponsored influencer collaborations break down by social platform:

• TikTok: 1.4k posts (92%)
• Instagram: 119 posts (7.6%)
• YouTube: 6 posts (0.4%)

TikTok influencer marketing is a clear focus for Native Pet.

Here are 3 examples of Native Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

bodithebirddog x Native Pet

bodithebirddog

@bodithebirddog

14 Mar, 25

1.9M

89.2k

[...] Could not be happier to partner with @nativepet on their new clean, single-origin [...]

Influencer bio

AKC German Shorthaired Pointer 📍Mississippi Email: gracevanmarketing@gmail.com Codes + must haves that we actually USE ⬇️

Collaboration metrics

Post views 1.9M

Post EMV $64.6k

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ahnestkitchen x Native Pet

ahnestkitchen

@ahnestkitchen

02 Jul, 25

2M

236.8k

[...] them all day while the sun is out 🥹 #nativepetpartner @Native Pet - frozen broccoli [...]

Influencer bio

'UMMA' Cookbook is out now! Order below:

Collaboration metrics

Post views 2.0M

Post EMV $51.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

GoodMythicalMorning x Native Pet

GoodMythicalMorning

@GoodMythicalMorning

23 Jul, 25

748.8k

24.5k

[...] to see if they're worth it! Thanks to Native Pet for sponsoring this episode! Get 20% [...]

Influencer bio

Tune in every Monday-Friday to watch us eat truly unbelievable things, explore surprising new products and trends, compete in original games with celebrity guests, implement serious experiments in hilarious ways, and more. Pick up official GMM and Mythical merch at https://mythical.com and https://www.amazon.com/mythical Join the Mythical Society: https://www.mythicalsociety.com/ Follow Mythical: TikTok: https://TikTok.com/@mythical Instagram: https://instagram.com/mythical Facebook: https://facebook.com/mythical Twitter: https://twitter.com/mythical Website: https://mythical.com

Collaboration metrics

Post views 748.8k

Post EMV $24.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 76.3% of partnerships featuring creators averaging <1K views, Native Pet's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (338.2k avg views/post):

wally_the_pit x Native Pet

wally_the_pit

@wally_the_pit

11 Jan, 26

6.2k

291

[...] crafted recipes (code: WALLY_FC) • @Native Pet Hip + Joint and Omega Oil (code: [...]

Influencer bio

🐾 7 yr old Am Staff 🐶 Foster with Hope Animal Rescue 📍 Raleigh, NC

Collaboration metrics

Post views 6.2k

Post EMV $138

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (5.9k avg views/post):

slinktheween x Native Pet

slinktheween

@slinktheween

14 Apr, 25

1.3k

117

[...] dried “SLINK15” for 15% off Open Farm @Native Pet goat milk “SLINK20” for 30% off Native [...]

Influencer bio

mini dachshund named slink 💌: slinktheween@gmail.com

Collaboration metrics

Post views 1.3k

Post EMV $33

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Native Pet's repeat partnerships

th4yorks x Native Pet

th3yorks

@th3yorks

31 Mar, 25

879.9k

91.2k

[...] here Pumpkin powder: @Native Pet ( ARESYORK20) 20% off Raw: [...]

th4yorks

@th4yorks

15 Dec, 25

50.3k

869

[...] @Open Farm Pet @We Feed Raw @Native Pet #dobermans_of_tiktok [...]

th3yorks

@th3yorks

07 Apr, 25

14.2k

293

[...] @We Feed Raw (ARESYORK) @Native Pet (ARESYORK20) @Open Farm Pet [...]

kenzieleigh_ x Native Pet

kenzieleigh_

@kenzieleigh_

06 Apr, 25

1.1M

9.4k

Helps him chill out @Native Pet #TiktokShopSpringGlowUp [...]

kenzieleigh_

@kenzieleigh_

20 Jul, 25

4.1k

149

Poor anxious boy @Native Pet #TikTokShopCreatorPicks [...]

kenzieleigh_

@kenzieleigh_

22 Jul, 25

3.9k

66

[...] your dog has storm anxiety @Native Pet #TikTokShopCreatorPicks [...]

johnspetsolutions x Native Pet

johnspetsolutions

@johnspetsolutions

02 Aug, 25

193.2k

325

[...] #dogpack #petlife @Native Pet

johnspetsolutions

@johnspetsolutions

19 Jun, 25

26.6k

74

[...] @@Native Pet

johnspetsolutions

@johnspetsolutions

19 Jun, 25

9.5k

60

[...] dogdadp#petparentd#dogowner@N@Native Pet#Inverted

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.4%)
• Canada (5.6%)
• Australia (2.5%)

Here is another example of Native Pet collaborating with an influencer in United States.

thezcattledogs x Native Pet

thezcattledogs

@thezcattledogs

02 Apr, 25

1.6M

1.2k

Our go to dog supplements from @Native Pet are on sale!! these dog products have [...]

Native Pet's influencer activity vs. related brands

Native Pet focuses on pet wellness supplements that fit naturally into creator “pet routine” content. Open Farm Pet competes for premium pet health positioning, while PetSnowy competes for the same high-intent pet owner spending in adjacent premium products.

Total influencer content

Native Pet leads with 1.6k sponsored posts, significantly outpacing Open Farm Pet (1.1k posts) and PetSnowy (1k posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.

By social platform

Native Pet leads on TikTok, while PetSnowy has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Native Pet at 1.4k, Open Farm Pet at 392, PetSnowy at 64 posts. Native Pet's activity is particularly concentrated on TikTok. Native Pet has far more TikTok posts than Open Farm Pet and PetSnowy, while PetSnowy and Open Farm Pet have far more Instagram posts than Native Pet.

By geographical market

Native Pet has the highest estimated sponsored-post volume in United States (1.2k posts, 76.3%), United Kingdom (116 posts, 7.4%), while PetSnowy leads in Japan with 207 posts (20.4%), while Open Farm Pet leads in Canada with 98 posts (8.8%). Looking at United States specifically, the split is Native Pet at 1.2k posts (76.3%), Open Farm Pet at 804 posts (72%), PetSnowy at 335 posts (33%). Native Pet's strength in United States and United Kingdom may indicate a home-market focus, while Open Farm Pet shows broader regional investment.