Native Pet Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.4k pieces of influencer content sponsored by Native Pet over the last 12 months.

This report breaks down where & how Native Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Native Pet, see here: Native Pet influencers.

Influencer activity throughout the year

Native Pet's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Native Pet's sponsored post volume appears to trend upward over the 12-month period, rising from 406 posts in January to 283 in December. The peak month, August, reached 685 posts, 88% higher than the monthly average of 365.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Native Pet's sponsored influencer collaborations break down by social platform:

• TikTok: 3.9k posts (87.9%)
• Instagram: 507 posts (11.6%)
• YouTube: 25 posts (0.6%)

TikTok influencer marketing is a clear focus for Native Pet.

Here are 3 examples of Native Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

thedivadobie x Native Pet

thedivadobie

@thedivadobie

24 Apr, 26

1.5M

15.2k

[...] from @openfarmpet 💊 Omega oil from @nativepet 💩 Probiotic from @thepetlabco 🐰 [...]

Influencer bio

💖 just two girls 💌 partnerships@divadobie.com 👇 our favorite products & codes

Collaboration metrics

Post views1.5M

Post EMV $45.1k

More influencer data

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harryraftus x Native Pet

harryraftus

@harryraftus

10 Feb, 26

12.9M

839.6k

[...] one thing… Steak and The Daily from Native Pet🥩🐕🙏 @Native Pet #nativepet [...]

Influencer bio

Lifestyle | Wellness | Travel Miami, FL🦜 📩 TeamHarryRaftus@gersh.com

Collaboration metrics

Post views12.9M

Post EMV $300.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

GoodMythicalMorning x Native Pet

GoodMythicalMorning

@GoodMythicalMorning

23 Jul, 25

748.8k

24.5k

[...] to see if they're worth it! Thanks to Native Pet for sponsoring this episode! Get 20% [...]

Influencer bio

Tune in every Monday-Friday to watch us eat truly unbelievable things, explore surprising new products and trends, compete in original games with celebrity guests, implement serious experiments in hilarious ways, and more. Pick up official GMM and Mythical merch at https://mythic.al/yt-store and https://www.amazon.com/mythical Join the Mythical Society: https://mythic.al/yt-msoc Follow Mythical: TikTok: https://TikTok.com/@mythical Instagram: https://instagram.com/mythical Facebook: https://facebook.com/mythical Twitter: https://twitter.com/mythical Website: https://mythical.com

Collaboration metrics

Post views748.8k

Post EMV $24.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 70% of partnerships featuring creators averaging <1K views, Native Pet's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (650.4k avg views/post):

eyeseaofblue x Native Pet

eyeseaofblue

@eyeseaofblue

18 Jan, 26

1.3M

6.2k

[...] like fixes that actually make sense. @Native Pet #DogWellness #DogHealthTips [...]

Influencer bio

Gen X Finds Beauty • Home • Lifestyle Michigan Life Honest Product Reviews genxjen.collab@gmail.com

Collaboration metrics

Post views1.3M

Post EMV $26.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

lovemargot.co x Native Pet

lovemargot.co

@lovemargot.co

18 Aug, 25

16.7k

967

[...] I wanted to tell you all that @Native Pet just dropped GutWell: FIVE new [...]

Influencer bio

World Famous Great Danes + Un Gato 🎥 YouTube.com/lovemargot IG: @lovemargot.co

Collaboration metrics

Post views16.7k

Post EMV $382

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Native Pet's repeat partnerships

nerdyangel2kx x Native Pet

nerdyangel2kx

@nerdyangel2kx

18 Jan, 26

900

7

@Native Pet uses a vet approved triple [...]

nerdyangel2kx

@nerdyangel2kx

28 Dec, 25

702

3

[...] time to reset their routine @Native Pet #DogWellness #11in1 [...]

nerdyangel2kx

@nerdyangel2kx

11 Sep, 25

685

16

[...] with love… not a gas mask. @Native Pet 🐶💚 #NativePet #GutHealth [...]

lifeoflexi_gsd x Native Pet

lifeoflexi_gsd

@lifeoflexi_gsd

21 Feb, 26

135.5k

8.4k

[...] dog’s total wellness with Native Pet The Daily, an all-in-one dog [...]

lifeoflexi_gsd

@lifeoflexi_gsd

10 Apr, 26

23.4k

175

[...] 💔 and these work SO good! Native Pet Calm Chews. Only clean [...]

lifeoflexi_gsd

@lifeoflexi_gsd

23 Aug, 25

5k

280

[...] toys?? This super dog uses Native Pet’s The Daily. #dogmom [...]

dshelties x Native Pet

dshelties

@dshelties

23 Aug, 25

4.5k

27

Native Pet GutWell Clean Breath - a [...]

dshelties

@dshelties

17 Jun, 26

984

13

[...] your dog running for cover? @Native Pet Calm is here to help! #dog [...]

dshelties

@dshelties

16 Apr, 26

924

12

[...] and shiny? I use Omega Oil. @Native Pet #dog #dogsoftiktok #puppy [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.7%)
• Canada (5.6%)
• Australia (2.3%)

Here is another example of Native Pet collaborating with an influencer in United States.

seekingthejoy x Native Pet

seekingthejoy

@seekingthejoy

14 Jan, 26

2.7M

24.3k

[...] #DogCare #FreshBreath #PetWellness #nativepet @Native Pet

Native Pet's influencer activity vs. related brands

Native Pet competes with Open Farm Pet and Spark Paws for pet-owner spend in the DTC pet space, where trust-building education, pet creator UGC, and subscription/recurring routines matter.

Total influencer content

Spark Paws leads with 7.3k sponsored posts, significantly outpacing Native Pet (4.4k posts) and Open Farm Pet (4.2k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. Spark Paws has notably more total social posts than Native Pet and Open Farm Pet.

By social platform

Native Pet leads on TikTok, while Spark Paws has the most activity on Instagram and Open Farm Pet has the most activity on YouTube. The gap is most notable on Instagram, with Spark Paws at 4.3k, Open Farm Pet at 2.2k, Native Pet at 507 posts. Native Pet's activity is particularly concentrated on TikTok. Instagram and TikTok post counts vary widely by brand, while YouTube activity is low across all three.

By geographical market

Spark Paws has the highest estimated sponsored-post volume in United States (4.1k posts, 55.4%), United Kingdom (1.1k posts, 15.2%), Canada (440 posts, 6%), suggesting a North America focus. Looking at United States specifically, the split is Spark Paws at 4.1k posts (55.4%), Native Pet at 3.3k posts (75.3%), Open Farm Pet at 3k posts (72%).