Native Pet Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.0k pieces of influencer content sponsored by Native Pet over the last 12 months.

This report breaks down where & how Native Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Native Pet, see here: Native Pet influencers.

Influencer activity throughout the year

Native Pet's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Native Pet's sponsored post volume peaks in August with 680 posts, 63% higher than the monthly average of 418. April recorded the lowest activity at 145 posts, 65% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Native Pet's sponsored influencer collaborations break down by social platform:

• TikTok: 4.5k posts (89.6%)
• Instagram: 512 posts (10.2%)
• YouTube: 10 posts (0.2%)

TikTok influencer marketing is a clear focus for Native Pet.

Here are 3 examples of Native Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ahnestkitchen x Native Pet

ahnestkitchen

@ahnestkitchen

02 Jul, 25

1M

46.3k

[...] them all day while the sun is out). #nativepetpartner #ad @nativepet - frozen broccoli [...]

Influencer bio

📍OC | LA ahnest thoughts & Korean recipes hello@ahnestkitchen.com Order our NYT Bestselling cookbook, UMMA, below ⬇️

Collaboration metrics

Post views1.0M

Post EMV $34.9k

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harryraftus x Native Pet

harryraftus

@harryraftus

10 Feb, 26

5M

317.6k

[...] one thing… Steak and The Daily from Native Pet🥩🐕🙏 @Native Pet #nativepet [...]

Influencer bio

Lifestyle | Wellness | Travel • Miami, FL 📩 harry@thisisdispatch.com

Collaboration metrics

Post views5.0M

Post EMV $115.9k

More influencer data

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lovejessicablair x Native Pet

lovejessicablair

@lovejessicablair

01 Aug, 25

30.1k

1.9k

[...] my code JESSICABLAIR for 20% off your Native Pet order! (thank you, Native Pet!) [...]

Influencer bio

sleepy girl who likes secondhand fashion and talking too much ☆ business email: kat@lovejessicablair.com ☆ social media ☆ instagram - @lovejessicablair tiktok - @luvjessicablair twitter - @luvjessicablair also my very cool friend created my banner so check them out! @clowstaff on ig mishalukova.com

Collaboration metrics

Post views30.1k

Post EMV $1.1k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.7% of partnerships featuring creators averaging <1K views, Native Pet's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):

thestadlerfam x Native Pet

thestadlerfam

@thestadlerfam

19 Jul, 25

867.1k

126.1k

[...] everyday reality, so of course I add @Native Pet Probiotic and Omega Oil to their meals [...]

Influencer bio

📍 Utah Founder @_madprints 🐾 Chihuahua life, home & pet tips 💌 collabs@serenastadler.com

Collaboration metrics

Post views867.1k

Post EMV $23.6k

More influencer data

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And here is another example with a smaller creator on TikTok (9.3k avg views/post):

jaxandnova x Native Pet

jaxandnova

@jaxandnova

09 Jul, 25

48.4k

329

anything @Native Pet will be 35% off only until 7/20!! if [...]

Influencer bio

intentional dog mom life: sharing chaos, clean products & tiktok shop finds w/ jax + nova jaxandnovatiktok@gmail.com📍ga

Collaboration metrics

Post views48.4k

Post EMV $984

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Native Pet's repeat partnerships

jess.3054 x Native Pet

jess.3054

@jess.3054

23 Aug, 25

21.6k

42

Native pet if you been having questions [...]

jess.3054

@jess.3054

07 Oct, 25

2.7k

[...] #dogsupplements #dogvitamins@Native Pet

jess.3054

@jess.3054

17 Jul, 25

1.8k

11

[...] dog that actually works. Native Pet Colostrum is a product that [...]

lifeoflexi_gsd x Native Pet

lifeoflexi_gsd

@lifeoflexi_gsd

21 Feb, 26

135.5k

8.4k

[...] dog’s total wellness with Native Pet The Daily, an all-in-one dog [...]

lifeoflexi_gsd

@lifeoflexi_gsd

23 Aug, 25

5k

280

[...] toys?? This super dog uses Native Pet’s The Daily. #dogmom [...]

lifeoflexi_gsd

@lifeoflexi_gsd

29 Jan, 26

1.6k

9

Native Pet’s the daily supports 11 [...]

tate_and_ellie x Native Pet

tate_and_ellie

@tate_and_ellie

12 Nov, 25

34.3k

2.3k

[...] back by popular demand! ☺️ @Native Pet @Wuffes Shop @Bernie’s Best [...]

tate_and_ellie

@tate_and_ellie

25 Jul, 25

10.6k

176

[...] shop favs 👌🏻@Dog is Human @Native Pet @allamericancanine @ALL [...]

tate_and_ellie

@tate_and_ellie

26 May, 25

5.5k

200

Replying to @Lisa & The Goldens you can never have too many dog bowls, right? 😉

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.4%)
• Canada (5.8%)
• Brazil (2.6%)

Here is another example of Native Pet collaborating with an influencer in United States.

seekingthejoy x Native Pet

seekingthejoy

@seekingthejoy

14 Jan, 26

2.7M

24.3k

[...] #DogCare #FreshBreath #PetWellness #nativepet @Native Pet

Native Pet's influencer activity vs. related brands

Native Pet and Open Farm Pet both compete in premium pet wellness where ingredient credibility and pet-parent trust are key, making creator testimonials especially important. PetSnowy is a close adjacent competitor in high-consideration pet products that similarly benefits from demo-led influencer content.

Total influencer content

Native Pet leads with 5k sponsored posts, notably outpacing Open Farm Pet (4.1k posts) and PetSnowy (1.4k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs.

By social platform

Native Pet leads on TikTok, while Open Farm Pet has the most activity on Instagram and PetSnowy has the most activity on YouTube. The gap is most notable on TikTok, with Native Pet at 4.5k, Open Farm Pet at 1.9k, PetSnowy at 81 posts. Native Pet's activity is particularly concentrated on TikTok. Native Pet has substantially more TikTok posts than Open Farm Pet and PetSnowy, while Open Farm Pet has substantially more Instagram posts than Native Pet and PetSnowy.

By geographical market

Native Pet has the highest estimated sponsored-post volume in United States (3.8k posts, 75%), United Kingdom (371 posts, 7.4%), while Open Farm Pet leads in Canada with 323 posts (7.9%), while PetSnowy leads in Japan with 260 posts (18.7%). Looking at United States specifically, the split is Native Pet at 3.8k posts (75%), Open Farm Pet at 2.9k posts (72%), PetSnowy at 464 posts (33.4%). Native Pet's strength in United States and United Kingdom may indicate a home-market focus, while Open Farm Pet shows broader regional investment.