We analyzed 5.4k pieces of influencer content sponsored by Native Pet over the last 12 months.
This report breaks down where & how Native Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Native Pet, see here: Native Pet influencers.
Native Pet's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Native Pet's sponsored post volume peaks in August with 680 posts, 52% higher than the monthly average of 448. February recorded the lowest activity at 203 posts, 55% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Native Pet's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Native Pet.
Here are 3 examples of Native Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
AKC German Shorthaired Pointer 📍Mississippi Bird dog antics gracevanmarketing@gmail.com codes + must haves that we actually use ⬇️
Collaboration metrics
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Influencer bio
🧍♀️certified dog trainer 🩷 rescue dog advocate 🐶 harvey & azula ✉️ abbyanddogs@thesociablesociety.com ✨ previously harveytherescue
Collaboration metrics
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Influencer bio
Tune in every Monday-Friday to watch us eat truly unbelievable things, explore surprising new products and trends, compete in original games with celebrity guests, implement serious experiments in hilarious ways, and more. Pick up official GMM and Mythical merch at https://mythical.com and https://www.amazon.com/mythical Join the Mythical Society: https://www.mythicalsociety.com/ Follow Mythical: TikTok: https://TikTok.com/@mythical Instagram: https://instagram.com/mythical Facebook: https://facebook.com/mythical Twitter: https://twitter.com/mythical Website: https://mythical.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Native Pet are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 70.9% of partnerships featuring creators averaging <1K views, Native Pet's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (485.7k avg views/post):
Influencer bio
European Doberman Shop @NalaBowls 🐾
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.3k unique influencers in our dataset, 195 of them (9%) posted content for Native Pet in 3 or more separate calendar months. The most consistent partner is @slinktheween, who has collaborated across 12 months with 43 total posts.
Here are 3 examples of Native Pet's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Native Pet had the most influencer activity. 75.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Native Pet collaborating with an influencer in United States.
Native Pet competes in pet wellness and supplements, and Open Farm Pet plus Spark Paws are close alternatives that target the same pet-parent audience through UGC, routines, and pet-focused creators.
Total sponsored posts tracked (last 12 months)
Spark Paws leads with 6.4k sponsored posts, notably outpacing Native Pet (5.4k posts) and Open Farm Pet (1.1k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Native Pet leads on TikTok and YouTube, while Spark Paws leads on Instagram. The gap is most notable on Instagram, with Spark Paws at 3.9k, Open Farm Pet at 724, Native Pet at 553 posts. Native Pet's activity is particularly concentrated on TikTok. On Instagram and TikTok, Spark Paws has several times more posts than the other brands.
Estimated sponsored posts in Native Pet's top markets
Native Pet leads in United States with 4.1k posts (75.9%), while Spark Paws has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 17.3%), Canada (344 posts, 5.4%). Looking at United States specifically, the split is Native Pet at 4.1k posts (75.9%), Spark Paws at 3.5k posts (55.5%), Open Farm Pet at 804 posts (72%). Native Pet's strength in United States may indicate a home-market focus, while Spark Paws shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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