Native Pet Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.9k pieces of influencer content sponsored by Native Pet over the last 12 months.

This report breaks down where & how Native Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Native Pet, see here: Native Pet influencers.

Influencer activity throughout the year

Native Pet's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Native Pet's sponsored post volume appears to trend upward over the 12-month period, rising from 406 posts in January to 283 in December. The peak month, August, reached 685 posts, 109% higher than the monthly average of 328.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Native Pet's sponsored influencer collaborations break down by social platform:

• TikTok: 3.4k posts (86.9%)
• Instagram: 491 posts (12.5%)
• YouTube: 24 posts (0.6%)

TikTok influencer marketing is a clear focus for Native Pet.

Here are 3 examples of Native Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

thedivadobie x Native Pet

thedivadobie

@thedivadobie

24 Apr, 26

1.5M

16.2k

[...] from @openfarmpet 💊 Omega oil from @nativepet 💩 Probiotic from @thepetlabco 🐰 [...]

Influencer bio

💖 just two girls 💌 partnerships@divadobie.com 👇 our favorite products & codes

Collaboration metrics

Post views1.5M

Post EMV $47.5k

More influencer data

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harryraftus x Native Pet

harryraftus

@harryraftus

10 Feb, 26

13.1M

858.6k

[...] one thing… Steak and The Daily from Native Pet🥩🐕🙏 @Native Pet #nativepet [...]

Influencer bio

Lifestyle | Wellness | Travel Miami, FL🦜 📩 TeamHarryRaftus@gersh.com

Collaboration metrics

Post views13.1M

Post EMV $304.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

lovejessicablair x Native Pet

lovejessicablair

@lovejessicablair

01 Aug, 25

30.1k

1.9k

[...] my code JESSICABLAIR for 20% off your Native Pet order! (thank you, Native Pet!) [...]

Influencer bio

sleepy girl who likes secondhand fashion and talking too much ☆ business email: kat@lovejessicablair.com ☆ social media ☆ instagram - @lovejessicablair tiktok - @luvjessicablair twitter - @luvjessicablair also my very cool friend created my banner so check them out! @clowstaff on ig mishalukova.com

Collaboration metrics

Post views30.1k

Post EMV $1.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 68.4% of partnerships featuring creators averaging <1K views, Native Pet's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (650.4k avg views/post):

eyeseaofblue x Native Pet

eyeseaofblue

@eyeseaofblue

18 Jan, 26

1.3M

6.2k

[...] like fixes that actually make sense. @Native Pet #DogWellness #DogHealthTips [...]

Influencer bio

Gen X Finds Beauty • Home • Lifestyle Michigan Life Honest Product Reviews genxjen.collab@gmail.com

Collaboration metrics

Post views1.3M

Post EMV $26.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

its_bennetttt x Native Pet

its_bennetttt

@its_bennetttt

10 Oct, 25

27.4k

3.1k

[...] 🔖 BENNETT ✨@Fera Pets 🔗 ✨ @Native Pet 🔖 BENNETT20 #letsfeedmycat [...]

Influencer bio

☁️ Bennett ♂ picky blue bicolor Ragdoll in a bib 🧸 Quentin ♂ fawn British shorthair 💫 UGC/Collab: 💌 itsbennetttt@gmail.com

Collaboration metrics

Post views27.4k

Post EMV $703

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Native Pet's repeat partnerships

nerdyangel2kx x Native Pet

nerdyangel2kx

@nerdyangel2kx

18 Jan, 26

900

7

@Native Pet uses a vet approved triple [...]

nerdyangel2kx

@nerdyangel2kx

10 Jul, 26

775

10

@Native Pet #dogsoftiktok #dogs #dogtok [...]

nerdyangel2kx

@nerdyangel2kx

28 Dec, 25

702

3

[...] time to reset their routine @Native Pet #DogWellness #11in1 [...]

lifeoflexi_gsd x Native Pet

lifeoflexi_gsd

@lifeoflexi_gsd

21 Feb, 26

140.2k

8.6k

[...] dog’s total wellness with Native Pet The Daily, an all-in-one dog [...]

lifeoflexi_gsd

@lifeoflexi_gsd

10 Apr, 26

23.4k

175

[...] 💔 and these work SO good! Native Pet Calm Chews. Only clean [...]

lifeoflexi_gsd

@lifeoflexi_gsd

23 Aug, 25

5k

280

[...] toys?? This super dog uses Native Pet’s The Daily. #dogmom [...]

dshelties x Native Pet

dshelties

@dshelties

23 Aug, 25

4.5k

27

Native Pet GutWell Clean Breath - a [...]

dshelties

@dshelties

17 Jun, 26

984

13

[...] your dog running for cover? @Native Pet Calm is here to help! #dog [...]

dshelties

@dshelties

16 Apr, 26

924

12

[...] and shiny? I use Omega Oil. @Native Pet #dog #dogsoftiktok #puppy [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.6%)
• Canada (6.5%)
• Brazil (2.4%)

Here is another example of Native Pet collaborating with an influencer in United States.

thestadlerfam x Native Pet

thestadlerfam

@thestadlerfam

10 Jun, 26

2.7M

196.8k

[...] I've been doing lately is adding @Native Pet Hip+Joint Advanced Care to Remi and [...]

Native Pet's influencer activity vs. related brands

Native Pet shares a pet-enthusiast audience with Open Farm Pet and Spark Paws, all of which win through community trust and creator recommendations. They compete for attention in the broader pet lifestyle space where UGC and testimonials strongly influence purchase.

Total influencer content

Spark Paws leads with 6.1k sponsored posts, significantly outpacing Open Farm Pet (4.2k posts) and Native Pet (3.9k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs.

By social platform

Native Pet leads on TikTok, while Spark Paws has the most activity on Instagram and Open Farm Pet has the most activity on YouTube. The gap is most notable on Instagram, with Spark Paws at 3k, Open Farm Pet at 2.3k, Native Pet at 491 posts. Native Pet's activity is particularly concentrated on TikTok. On Instagram, Native Pet has far fewer posts than Open Farm Pet and Spark Paws.

By geographical market

Spark Paws has the highest estimated sponsored-post volume in United States (3.1k posts, 50.4%), United Kingdom (1.3k posts, 21.4%), Canada (411 posts, 6.7%), suggesting a North America focus. Looking at United States specifically, the split is Spark Paws at 3.1k posts (50.4%), Open Farm Pet at 3k posts (72.4%), Native Pet at 2.9k posts (74.5%).