Ruggable Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by Ruggable over the last 12 months.

This report breaks down where & how Ruggable invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ruggable, see here: Ruggable influencers.

Influencer activity throughout the year

Ruggable's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ruggable's sponsored post volume peaks in May with 160 posts, 62% higher than the monthly average of 99. April recorded the lowest activity at 27 posts, 73% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ruggable's sponsored influencer collaborations break down by social platform:

• Instagram: 762 posts (64%)
• TikTok: 350 posts (29.4%)
• YouTube: 79 posts (6.6%)

Instagram influencer marketing is a clear focus for Ruggable.

Here are 3 examples of Ruggable's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

target_cheer x Ruggable

target_cheer

@target_cheer

09 Jul, 25

8.1M

46.8k

Calling all Bridgerton fans! Ruggable x Bridgerton rugs just launched at [...]

Influencer bio

Sharing all my favorite finds from TARGET 🎯 More shopping fun in stories 💌 hellotargetcheer@gmail.com Tap ⇩ to shop my posts (affiliate links)

Collaboration metrics

Post views8.1M

Post EMV $248.3k

More influencer data

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styleswithcaroline x Ruggable

styleswithcaroline

@styleswithcaroline

18 Jul, 25

2.2M

11.9k

[...] Use code CAROLINEWITTE10 for $ off Ruggable rugs! @Ruggable #ruggablepartner [...]

Influencer bio

FASHION | LIFESTYLE | DESIGN carolineewitte@gmail.com 💁🏼‍♀️🧵🩷👗⛳️🪡👛🤸🏼‍♀️🌈

Collaboration metrics

Post views2.2M

Post EMV $44.6k

More influencer data

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latoyaforever x Ruggable

latoyaforever

@latoyaforever

25 Nov, 25

423.6k

1.3k

Thanks to Ruggable for sponsoring today's video! Head to [...]

Influencer bio

Welcome to LaToya Forever's lifestyle vlog! Dive into LaToya's Life, a dynamic millennial mom of four, as she shares her entertaining and vibrant life. From heartwarming family moments to fun adventures with her amazing friends, LaToya's channel is a perfect blend of joy, laughter, and authentic experiences. Subscribe now to join her journey and see how she balances the chaos and excitement of a big family while living life to the fullest! #latoyaforever Business Inquiries only: LaToya@Dulcedo.com SUBSCRIBE/COMMENT/LIKE/SHARE :)

Collaboration metrics

Post views423.6k

Post EMV $12.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 44% of partnerships featuring creators averaging 10K-50K views, Ruggable's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):

flowertowncharm x Ruggable

flowertowncharm

@flowertowncharm

31 Aug, 25

2.9k

146

We love @ruggable and so do our farm animals! These are [...]

Influencer bio

Hawai’i to SC & WNC 1870’s Farmhouse Stay + Farm 🐮🐐 Experiences Off-Grid Treehouse w/Highland Cows @flowertowncharmoffgrid Book Now👇

Collaboration metrics

Post views2.9k

Post EMV $103

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (6.4k avg views/post):

itszoeshome x Ruggable

itszoeshome

@itszoeshome

19 Jul, 25

959

[...] spilt blackcurrant squash all over my @ruggable_uk rug the other day, and it was NO [...]

Influencer bio

🌸 Dopamine Decor 🤍 Happy Vibes at Home 🎀 Follow for Dopamine Living 📍 UK 📧 itszoeshome@outlook.com

Collaboration metrics

Post likes959

Post EMV $96

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ruggable's repeat partnerships

driftwood_decor x Ruggable

driftwood_decor

@driftwood_decor

09 Jun, 25

11.2k

[...] sure I've found it... it's a @ruggable I absolutely love that if any [...]

driftwood_decor

@driftwood_decor

03 Sep, 25

3.7k

[...] 🍂. I swapped out my summer @ruggable for this fall-ready design, [...]

driftwood_decor

@driftwood_decor

09 Sep, 25

2.2k

[...] to say goodbye to the summer @ruggable and hello to a new cozy fall [...]

berlin.interior x Ruggable

berlin.interior

@berlin.interior

08 May, 25

10.8k

151

[...] aus meiner Kollektion bei @Ruggable : 1. Outdoor Parkett schwarz [...]

berlin.interior

@berlin.interior

31 Mar, 26

8.3k

422

[...] aus meiner Kollektion bei @Ruggable entstand mit dem AD Magazine [...]

berlin.interior

@berlin.interior

07 Mar, 26

2.5k

41

[...] neue Teppich Kollektion bei @Ruggable ist raus 🥳♥️ Und hier seht [...]

rocking_the_cotswolds x Ruggable

rocking_the_cotswolds

@rocking_the_cotswolds

07 Oct, 25

24.5k

368

[...] Tufted rug system from @ruggable_uk, is stain resistant and [...]

rocking_the_cotswolds

@rocking_the_cotswolds

17 Mar, 26

687

Calling all homebodies who like staying in, reading books and drinking tea. Let’s be friends. Dresses: @farmrio ad/pr #homeandgarden

rocking_the_cotswolds

@rocking_the_cotswolds

10 Mar, 26

485

[...] swipe for the side eye 😒 @ruggable_uk x @libertylondon ad/pr [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (12.2%)
• Canada (5.2%)
• France (4.2%)

Here is another example of Ruggable collaborating with an influencer in United States.

emilywelchstyle x Ruggable

emilywelchstyle

@emilywelchstyle

16 Jul, 25

4M

159.4k

[...] new rug and this Morris & Co one from @ruggable just screamed “me”! #ruggablepartner [...]

Ruggable's influencer activity vs. related brands

Ruggable shares the home decor and refresh customer with Brooklinen and DUSK, where makeover content, interior styling creators, and practical product demos drive high-intent conversions.

Total influencer content

DUSK leads with 1.5k sponsored posts, notably outpacing Ruggable (1.2k posts) and Brooklinen (1.1k posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.

By social platform

Among these brands, DUSK leads on Instagram and Brooklinen leads on TikTok and YouTube. The gap is most notable on Instagram, with DUSK at 1.5k, Ruggable at 762, Brooklinen at 453 posts. DUSK's activity is particularly concentrated on Instagram. On Instagram, DUSK has posted far more than Ruggable and Brooklinen, and on TikTok, DUSK has no posts while Ruggable and Brooklinen are active.

By geographical market

DUSK has the highest estimated sponsored-post volume in United Kingdom (1k posts, 69.3%), Australia (96 posts, 6.5%), while Brooklinen has the highest estimated sponsored-post volume in United States (894 posts, 78.6%), Canada (73 posts, 6.4%), suggesting a North America focus. Looking at United Kingdom specifically, the split is DUSK at 1k posts (69.3%), Ruggable at 145 posts (12.2%), Brooklinen at 58 posts (5.1%).