Ruggable Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.1k pieces of influencer content sponsored by Ruggable over the last 12 months.

This report breaks down where & how Ruggable invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ruggable, see here: Ruggable influencers.

Influencer activity throughout the year

Ruggable's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ruggable's sponsored post volume peaks in July with 148 posts, 56% higher than the monthly average of 95. May recorded the lowest activity at 43 posts, 55% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ruggable's sponsored influencer collaborations break down by social platform:

• Instagram: 720 posts (63.2%)
• TikTok: 315 posts (27.6%)
• YouTube: 105 posts (9.2%)

Instagram influencer marketing is a clear focus for Ruggable.

Here are 3 examples of Ruggable's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

target_cheer x Ruggable

target_cheer

@target_cheer

09 Jul, 25

8.1M

46.8k

Calling all Bridgerton fans! Ruggable x Bridgerton rugs just launched at [...]

Influencer bio

Sharing my favorite TARGET finds 🎯 See what’s NEW in my stories 💌 hellotargetcheer@gmail.com Tap ⇩ to shop my posts (affiliate links)

Collaboration metrics

Post views8.1M

Post EMV $248.3k

More influencer data

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styleswithcaroline x Ruggable

styleswithcaroline

@styleswithcaroline

18 Jul, 25

2.2M

11.9k

[...] Use code CAROLINEWITTE10 for $ off Ruggable rugs! @Ruggable #ruggablepartner [...]

Influencer bio

FASHION | LIFESTYLE | DESIGN carolineewitte@gmail.com 💁🏼‍♀️🧵🩷👗⛳️🪡👛🤸🏼‍♀️🌈

Collaboration metrics

Post views2.2M

Post EMV $44.6k

More influencer data

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AlexandraGater x Ruggable

AlexandraGater

@AlexandraGater

11 Apr, 26

521.9k

29.9k

Get 10% off your first month at Whatever heaviness you carry, therapy with BetterHelp can help you feel lighter in 2026. #AD Apply for a Dream Apartment Makeover: Wayfair Storefront: Book a Virtual Makeover Consultation: (Use code SPRINGSALE for 15% off your purchase!) Shop my top picks from this makeover here: Shop all my outfits from this video here: Shop my Amazon Storefront (CDN): Shop my Amazon Storefront (USA): Credit for inspo images: Left: designed by Emily Henderson, photographed by Kaitlin M. Green Left Center: created by @folkenrose via pinterest Right Center: photographed by Amy Neusinger, via pinterest Right: designed by YSG Studio, photographed by Anson Smart, via est living Products mentioned in this video: Alexandra and Team AG receive a commission from any purchases made from some of the links listed below. Products marked with * means they were gifted to Alexandra from brands, but was not paid to feature them in this video. Alexandra’s Outfits: White Button Down Top: Leggings: Overalls: Gold Earrings: Pink Jumpsuit: White Sneakers: Blue Blouse: Floral Pants (new Pattern): Links: Painting Service: * Pink Paint: * Red Paint: * Wallpaper: * Stained Glass Window Film: * Peel and Stick Floor Tiles: * Vintage Light Fixture: * Entryway Shelf: * Marble Vinyl Wrap: * Roman Shades: * Rug: * Bed: * Table Lamp: * Bedding: * Sham Inserts: * use code ALEXANDRA10 for 10% off. Pillow Inserts: * use code ALEXANDRA10 for 10% off. Duvet Cover Insert: * use code ALEXANDRA10 for 10% off. Checker Art Print: * use code ALEXANDRAGATER for up to 15% off Minted. Bench: * Armoire: * Outlet Covers: * use code STUDIO15 for 15% off. Media Unit: * Curated Gallery Wall 1: * use code ALEXANDRA for 15% off. Curated Gallery Wall 2: * use code ALEXANDRA for 15% off. Cat Tree: * Sofa: * Sofa cover: * Ruffle Cushion: * Sphere Cushion: * Striped Cushion: * Bolster Cushion: * Faux Cowhide Rug: * Coffee Table: * Wood Split Ball Halves: * use code STUDIOFIX10 for 10% off. Yellow Mirror Paint: * Flower Arrangement: * Runner: * Poufs: * use GATERTONIC15 for 15% off site-wide. Styling: * Let's be friends: Instagram: / alexandragater TikTok: / alexandragater Pinterest: Sign up to my newsletter to get decor tips and products in your inbox every week: GET IN TOUCH: Alexandra Gater P.O. Box 68555 Walmer Toronto, ON M5S 3C9 Thank you so much to each and every one of you for your continued support. I get to make these videos for a living, and I couldn’t be more thrilled about it. All music sourced by licensing. All opinions are my own. It's important to hire licensed professionals for certain projects; if you're unsure or unqualified, please don't attempt any projects seen in my videos yourself.

Influencer bio

I'm Alexandra Gater, a DIY home designer on a mission to help you create spaces you love – no matter your budget. Here, you'll find everything from budget-friendly home makeovers, small space hacks, and affordable decor tips! Whether you're tackling a room overhaul or looking for simple, creative ideas, my goal is to make interior design easy, fun, and accessible for everyone. Brand partnerships & other inquiries: hello@alexandragater.com

Collaboration metrics

Post views521.9k

Post EMV $18.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 44.5% of partnerships featuring creators averaging 10K-50K views, Ruggable's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):

flowertowncharm x Ruggable

flowertowncharm

@flowertowncharm

31 Aug, 25

2.9k

146

We love @ruggable and so do our farm animals! These are [...]

Influencer bio

Hawai’i to SC & WNC 1870’s Farmhouse Stay + Farm 🐮🐐 Experiences Off-Grid Treehouse w/Highland Cows @flowertowncharmoffgrid Book Now👇

Collaboration metrics

Post views2.9k

Post EMV $103

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (8.1k avg views/post):

paulgorton x Ruggable

paulgorton

@paulgorton

29 Nov, 25

197

[...] is the magnificent Sarrah Sage from @ruggable_uk #livingroom #interior #ad

Influencer bio

📺 Do You Know Your Place 🎭 Traitors S2 🧠 Celeb Mastermind Winner 📰 @bbcmorninglive @rollingstone @guardian @dailymirror ✉️ @adam__sutherland

Collaboration metrics

Post likes197

Post EMV $20

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ruggable's repeat partnerships

StylewithSerena x Ruggable

StylewithSerena

@StylewithSerena

12 Apr, 26

65.8k

3.3k

[...] rugs (in my foyer) at Ruggable! ✅ Get a $25 credit on your [...]

StylewithSerena

@StylewithSerena

14 May, 26

30.1k

2.5k

[...] rugs (in my foyer) at Ruggable! ✅ Use code SERENA for 10% off [...]

StylewithSerena

@StylewithSerena

13 Nov, 25

27.9k

2k

[...] FROM THIS VIDEO HERE!!! ➡️ Ruggable Washable Rugs Use code [...]

RoyaltySoaps x Ruggable

RoyaltySoaps

@RoyaltySoaps

24 Dec, 25

59.2k

4k

Check out Pair Eyewear here and use my code ROYALTYGIFT15 for a free gift with purchase! Thank you Pair for sponsoring this video! 🎄Merry Christmas and Happy Holidays! 🎄 Jan. 9th, 2026 will be our next release date. Check back next week for a soap video! DONATE YOUR SOAP SCRAPS ♥ SAVE LIVES 🛍️ 𝘚𝘩𝘰𝘱 𝘛𝘩𝘪𝘴 𝘝𝘪𝘥𝘦𝘰 🛍️ [LINKS INCOMING!] 👑 𝘖𝘶𝘳 𝘖𝘯𝘭𝘪𝘯𝘦 𝘉𝘢𝘵𝘩 + 𝘉𝘰𝘥𝘺 𝘚𝘵𝘰𝘳𝘦 👑 On the first Saturday of every month, I release a collection of soaps for purchase at the link below. We do not consistently restock all the soaps you see on this channel but release brand new designs with the occasional throwback. We also hand-craft perfume oils, diamond soaps, body lotions, sls-free shampoo bars, and other goodies! 𝐒𝐡𝐨𝐩 𝐇𝐞𝐫𝐞 // ✨ 𝘍𝘪𝘯𝘥 𝘜𝘴 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦 𝘖𝘯𝘭𝘪𝘯𝘦 ✨ 𝐑𝐨𝐲𝐚𝐥𝐭𝐲 𝐒𝐨𝐚𝐩𝐬 TikTok - Instagram - Facebook - 𝐊𝐚𝐭𝐢𝐞 𝐂𝐚𝐫𝐬𝐨𝐧 Instagram - 🌿 𝘋𝘪𝘴𝘤𝘰𝘶𝘯𝘵𝘴 𝘢𝘯𝘥 𝘊𝘰𝘶𝘱𝘰𝘯𝘴 🌿 ✦ 𝐑𝐚𝐤𝐮𝐭𝐞𝐧 // Get cash back at over 2,000 retailers, 100% free! ✦ 𝐈𝐧𝐬𝐭𝐚𝐜𝐚𝐫𝐭 // Get $10 off your first grocery delivery! I use this 2x a week minimum! ✦ 𝐅𝐢𝐳𝐳 𝐅𝐚𝐢𝐫𝐲// Get $10 off your first purchase! ✦ 𝐓𝐡𝐞 𝐆𝐨𝐨𝐝 𝐆𝐥𝐢𝐭𝐭𝐞𝐫 // Get 15% off your order! - Use the code ROYALTY at checkout ✦ 𝐒𝐭𝐢𝐜𝐤𝐞𝐫 𝐌𝐮𝐥𝐞 // Get $10 off your first order! ✦ 𝐆𝐫𝐨𝐯𝐞 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 //Get a free gift set and $15 after your first purchase! ✦ 𝐁𝐚𝐛𝐞 𝐋𝐚𝐬𝐡 // Get $10 off your first order! ✦ 𝐑𝐮𝐠𝐠𝐚𝐛𝐥𝐞 🧼 𝘛𝘩𝘦 𝘊𝘭𝘢𝘴𝘴𝘪𝘤 𝘙𝘰𝘺𝘢𝘭𝘵𝘺 𝘚𝘰𝘢𝘱𝘴 𝘙𝘦𝘤𝘪𝘱𝘦 🧼 Olive Oil – 40% Coconut Oil – 30% Palm Oil (Organic, RSPO-Certified, and ) – 20% Sweet Almond Oil – 5% Castor Oil – 5% Superfat – 5% Lye Concentration (ie. Lye Solution Strength) – 35% 💌 𝘈𝘣𝘰𝘶𝘵 𝘈𝘧𝘧𝘪𝘭𝘪𝘢𝘵𝘦 𝘓𝘪𝘯𝘬𝘴 𝘢𝘯𝘥 𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱𝘴 💌 I'm so grateful that I get to occasionally work with brands I actually like to create sponsored videos. Their direct support helps keep this channel afloat in the ever unstable world of YouTube ad revenue. These videos will always be disclosed, of course, and I appreciate everyone's kind support for these partnerships. Royalty Soaps also participates in commission or discount affiliations, like Amazon or RewardStyle, as these opportunities become available, like Amazon and RewardStyle and while the money we make with these links isn't much, every little bit counts and once again, we really appreciate your support! These products will always be marked and disclosed with a "✦".

RoyaltySoaps

@RoyaltySoaps

23 Jan, 26

34.2k

2.5k

Morel Mushroom Mold - Mini Skep Mold - 10" Dinner Taper Mold - 1 lb - 100% Pure Beeswax Pearls - #2/0 Square Braided Cotton Wick for Beeswax - #4/0 Square Braided Cotton Wick for Beeswax - Wax Melter for Candle Making - Stainless Steel Candle Making Pour Pitcher - 12" Wicking Needle (for wicking molds) - DONATE YOUR SOAP SCRAPS ♥ SAVE LIVES ✨ 𝘍𝘪𝘯𝘥 𝘜𝘴 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦 𝘖𝘯𝘭𝘪𝘯𝘦 ✨ 𝐑𝐨𝐲𝐚𝐥𝐭𝐲 𝐒𝐨𝐚𝐩𝐬 TikTok - Instagram - Facebook - 𝐊𝐚𝐭𝐢𝐞 𝐂𝐚𝐫𝐬𝐨𝐧 Instagram - 🌿 𝘋𝘪𝘴𝘤𝘰𝘶𝘯𝘵𝘴 𝘢𝘯𝘥 𝘊𝘰𝘶𝘱𝘰𝘯𝘴 🌿 ✦ 𝐑𝐚𝐤𝐮𝐭𝐞𝐧 // Get cash back at over 2,000 retailers, 100% free! ✦ 𝐈𝐧𝐬𝐭𝐚𝐜𝐚𝐫𝐭 // Get $10 off your first grocery delivery! I use this 2x a week minimum! ✦ 𝐅𝐢𝐳𝐳 𝐅𝐚𝐢𝐫𝐲// Get $10 off your first purchase! ✦ 𝐓𝐡𝐞 𝐆𝐨𝐨𝐝 𝐆𝐥𝐢𝐭𝐭𝐞𝐫 // Get 15% off your order! - Use the code ROYALTY at checkout ✦ 𝐒𝐭𝐢𝐜𝐤𝐞𝐫 𝐌𝐮𝐥𝐞 // Get $10 off your first order! ✦ 𝐆𝐫𝐨𝐯𝐞 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 //Get a free gift set and $15 after your first purchase! ✦ 𝐁𝐚𝐛𝐞 𝐋𝐚𝐬𝐡 // Get $10 off your first order! ✦ 𝐑𝐮𝐠𝐠𝐚𝐛𝐥𝐞 🧼 𝘛𝘩𝘦 𝘊𝘭𝘢𝘴𝘴𝘪𝘤 𝘙𝘰𝘺𝘢𝘭𝘵𝘺 𝘚𝘰𝘢𝘱𝘴 𝘙𝘦𝘤𝘪𝘱𝘦 🧼 Olive Oil – 40% Coconut Oil – 30% Palm Oil (Organic, RSPO-Certified, and ) – 20% Sweet Almond Oil – 5% Castor Oil – 5% Superfat – 5% Lye Concentration (ie. Lye Solution Strength) – 35% 💌 𝘈𝘣𝘰𝘶𝘵 𝘈𝘧𝘧𝘪𝘭𝘪𝘢𝘵𝘦 𝘓𝘪𝘯𝘬𝘴 𝘢𝘯𝘥 𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱𝘴 💌 I'm so grateful that I get to occasionally work with brands I actually like to create sponsored videos. Their direct support helps keep this channel afloat in the ever unstable world of YouTube ad revenue. These videos will always be disclosed, of course, and I appreciate everyone's kind support for these partnerships. Royalty Soaps also participates in commission or discount affiliations, like Amazon or RewardStyle, as these opportunities become available, like Amazon and RewardStyle and while the money we make with these links isn't much, every little bit counts and once again, we really appreciate your support! These products will always be marked and disclosed with a "✦".

RoyaltySoaps

@RoyaltySoaps

31 Dec, 25

24.1k

1.9k

Check out Pair Eyewear here and use my code ROYALTYGIFT15 for a free gift with purchase! Thank you Pair for sponsoring this video! ❄️ SHOP THE WAY HOME COLLECTION ❄️ Jan 9th, 2026 @8pm CST at royaltysoaps.com DONATE YOUR SOAP SCRAPS ♥ SAVE LIVES 👑 𝘖𝘶𝘳 𝘖𝘯𝘭𝘪𝘯𝘦 𝘉𝘢𝘵𝘩 + 𝘉𝘰𝘥𝘺 𝘚𝘵𝘰𝘳𝘦 👑 On the first Saturday of every month, I release a collection of soaps for purchase at the link below. We do not consistently restock all the soaps you see on this channel but release brand new designs with the occasional throwback. We also hand-craft perfume oils, diamond soaps, body lotions, sls-free shampoo bars, and other goodies! 𝐒𝐡𝐨𝐩 𝐇𝐞𝐫𝐞 // ✨ 𝘍𝘪𝘯𝘥 𝘜𝘴 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦 𝘖𝘯𝘭𝘪𝘯𝘦 ✨ 𝐑𝐨𝐲𝐚𝐥𝐭𝐲 𝐒𝐨𝐚𝐩𝐬 TikTok - Instagram - Facebook - 𝐊𝐚𝐭𝐢𝐞 𝐂𝐚𝐫𝐬𝐨𝐧 Instagram - 🌿 𝘋𝘪𝘴𝘤𝘰𝘶𝘯𝘵𝘴 𝘢𝘯𝘥 𝘊𝘰𝘶𝘱𝘰𝘯𝘴 🌿 ✦ 𝐑𝐚𝐤𝐮𝐭𝐞𝐧 // Get cash back at over 2,000 retailers, 100% free! ✦ 𝐈𝐧𝐬𝐭𝐚𝐜𝐚𝐫𝐭 // Get $10 off your first grocery delivery! I use this 2x a week minimum! ✦ 𝐅𝐢𝐳𝐳 𝐅𝐚𝐢𝐫𝐲// Get $10 off your first purchase! ✦ 𝐓𝐡𝐞 𝐆𝐨𝐨𝐝 𝐆𝐥𝐢𝐭𝐭𝐞𝐫 // Get 15% off your order! - Use the code ROYALTY at checkout ✦ 𝐒𝐭𝐢𝐜𝐤𝐞𝐫 𝐌𝐮𝐥𝐞 // Get $10 off your first order! ✦ 𝐆𝐫𝐨𝐯𝐞 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 //Get a free gift set and $15 after your first purchase! ✦ 𝐁𝐚𝐛𝐞 𝐋𝐚𝐬𝐡 // Get $10 off your first order! ✦ 𝐑𝐮𝐠𝐠𝐚𝐛𝐥𝐞 🧼 𝘛𝘩𝘦 𝘊𝘭𝘢𝘴𝘴𝘪𝘤 𝘙𝘰𝘺𝘢𝘭𝘵𝘺 𝘚𝘰𝘢𝘱𝘴 𝘙𝘦𝘤𝘪𝘱𝘦 🧼 Olive Oil – 40% Coconut Oil – 30% Palm Oil (Organic, RSPO-Certified, and ) – 20% Sweet Almond Oil – 5% Castor Oil – 5% Superfat – 5% Lye Concentration (ie. Lye Solution Strength) – 35% 💌 𝘈𝘣𝘰𝘶𝘵 𝘈𝘧𝘧𝘪𝘭𝘪𝘢𝘵𝘦 𝘓𝘪𝘯𝘬𝘴 𝘢𝘯𝘥 𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱𝘴 💌 I'm so grateful that I get to occasionally work with brands I actually like to create sponsored videos. Their direct support helps keep this channel afloat in the ever unstable world of YouTube ad revenue. These videos will always be disclosed, of course, and I appreciate everyone's kind support for these partnerships. Royalty Soaps also participates in commission or discount affiliations, like Amazon or RewardStyle, as these opportunities become available, like Amazon and RewardStyle and while the money we make with these links isn't much, every little bit counts and once again, we really appreciate your support! These products will always be marked and disclosed with a "✦".

driftwood_decor x Ruggable

driftwood_decor

@driftwood_decor

09 Jun, 25

11.2k

[...] sure I've found it... it's a @ruggable I absolutely love that if any [...]

driftwood_decor

@driftwood_decor

03 Sep, 25

3.7k

[...] 🍂. I swapped out my summer @ruggable for this fall-ready design, [...]

driftwood_decor

@driftwood_decor

09 Sep, 25

2.2k

[...] to say goodbye to the summer @ruggable and hello to a new cozy fall [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.1%)
• Canada (5.7%)
• Australia (4%)

Here is another example of Ruggable collaborating with an influencer in United States.

emilywelchstyle x Ruggable

emilywelchstyle

@emilywelchstyle

16 Jul, 25

4M

159.4k

[...] new rug and this Morris & Co one from @ruggable just screamed “me”! #ruggablepartner [...]

Ruggable's influencer activity vs. related brands

Ruggable competes with Brooklinen and DUSK in home soft goods and decor upgrades that lend themselves to transformation content. These brands share a similar audience interested in design refreshes and practical, aesthetic home improvements.

Total influencer content

DUSK leads with 1.4k sponsored posts, notably outpacing Ruggable (1.1k posts) and Brooklinen (1.1k posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.

By social platform

Ruggable leads on YouTube, while DUSK has the most activity on Instagram and Brooklinen has the most activity on TikTok. The gap is most notable on Instagram, with DUSK at 1.4k, Ruggable at 720, Brooklinen at 394 posts. DUSK's activity is particularly concentrated on Instagram. DUSK has far more Instagram posts than Ruggable and Brooklinen.

By geographical market

DUSK has the highest estimated sponsored-post volume in United Kingdom (1k posts, 71%), Australia (102 posts, 7.2%), while Brooklinen has the highest estimated sponsored-post volume in United States (856 posts, 77.8%), Canada (70 posts, 6.4%), suggesting a North America focus. Looking at United Kingdom specifically, the split is DUSK at 1k posts (71%), Ruggable at 149 posts (13.1%), Brooklinen at 58 posts (5.3%).