We analyzed 1.4k pieces of influencer content sponsored by Ruggable over the last 12 months.
This report breaks down where & how Ruggable invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ruggable, see here: Ruggable influencers.
Ruggable's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Ruggable's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 173 posts (45% above the 119 monthly average), while February was the quietest at 57 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ruggable's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ruggable.
Here are 3 examples of Ruggable's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🤍
Collaboration metrics
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Influencer bio
my fashion & life ! carolineewitte@gmail.com 🧵🩷👗🥂⛳️🪡👛🤸🏼♀️🌈
Collaboration metrics
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Influencer bio
Welcome to LaToya Forever's lifestyle vlog! Dive into LaToya's Life, a dynamic millennial mom of four, as she shares her entertaining and vibrant life. From heartwarming family moments to fun adventures with her amazing friends, LaToya's channel is a perfect blend of joy, laughter, and authentic experiences. Subscribe now to join her journey and see how she balances the chaos and excitement of a big family while living life to the fullest! #latoyaforever Business Inquiries only: LaToya@Dulcedo.com SUBSCRIBE/COMMENT/LIKE/SHARE :)
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Ruggable are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 39.3% of partnerships featuring creators averaging 10K-50K views, Ruggable's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (461.4k avg views/post):
Influencer bio
Hawai’i to SC & WNC 1870’s Farmhouse Stay + Farm 🐮🐐 Experiences Off-Grid Treehouse w/Highland Cows @flowertowncharmoffgrid Book Now👇
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
Influencer bio
📺 Do You Know Your Place 🎭 Traitors S2 🧠 Celeb Mastermind Winner 📰 @bbcmorninglive @rollingstone @guardian @dailymirror ✉️ @adam__sutherland
Collaboration metrics
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Out of 1.1k unique influencers in our dataset, 25 of them (2%) posted content for Ruggable in 3 or more separate calendar months. The most consistent partner is @michelleogundehin, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of Ruggable's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Ruggable had the most influencer activity. 65.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Ruggable collaborating with an influencer in United States.
Ruggable competes in home textiles and décor upgrades, where Brooklinen and Bedsure Home also target home refresh shoppers through lifestyle content. Both are useful benchmarks for makeover-driven creators and UGC that sells comfort and aesthetics.
Total sponsored posts tracked (last 12 months)
Bedsure Home leads with 4.3k sponsored posts, significantly outpacing Ruggable (1.4k posts) and Brooklinen (353 posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs. Bedsure Home has several times more total posts than Ruggable and Brooklinen.
Sponsored posts by platform
Ruggable leads on Instagram and YouTube, while Bedsure Home leads on TikTok. The gap is most notable on TikTok, with Bedsure Home at 3.8k, Ruggable at 398, Brooklinen at 136 posts. Bedsure Home's activity is particularly concentrated on TikTok. Bedsure Home has several times more TikTok posts than Ruggable and Brooklinen.
Estimated sponsored posts in Ruggable's top markets
Bedsure Home has the highest estimated sponsored-post volume in United States (2.4k posts, 56.3%), Turkey (228 posts, 5.3%), Ukraine (211 posts, 4.9%), suggesting a Europe focus, while Ruggable has the highest estimated sponsored-post volume in United Kingdom (151 posts, 10.5%), Canada (85 posts, 5.9%). Looking at United States specifically, the split is Bedsure Home at 2.4k posts (56.3%), Ruggable at 946 posts (65.8%), Brooklinen at 283 posts (80.1%). Ruggable's strength in United Kingdom may indicate a home-market focus, while Bedsure Home shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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