Open Farm Pet Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Open Farm Pet over the last 12 months.
This report breaks down where & how Open Farm Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Open Farm Pet, see here: Open Farm Pet influencers.
Influencer activity throughout the year
Open Farm Pet's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Open Farm Pet's influencer activity by month
Number of sponsored posts
Open Farm Pet's influencer output appears relatively consistent throughout the year, averaging about 93 sponsored posts per month. March recorded the highest volume at 121 posts (30% above average), while February was the quietest at 20 posts.
Open Farm Pet's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 32M, while February recorded the least at 96.8k. Across all tracked posts in the 12-month window, average views per post were 97k. Interestingly, the highest-view month (November) does not align with peak post volume (March), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @ahnestkitchen, generated 6.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Open Farm Pet's sponsored influencer collaborations break down by social platform:
- Instagram: 724 posts (64.9%)
- TikTok: 392 posts (35.1%)
Open Farm Pet's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Open Farm Pet.
Here are 2 examples of Open Farm Pet's recent sponsored collaborations (one each for Instagram, TikTok).
chuckels__wonders x Open Farm Pet
![Instagram post by @chuckels__wonders for Open Farm Pet. Caption reads: [...] the best day ever! 😆🐶
Powered by....](https://images.od.modash.io/abe7d0c6f6d078225d979c4d4eed89f0eab1c188)
Influencer bio
Humor without borders 🌍✨ One scroll, endless smiles. Welcome to @chuckels__wonders 🔥
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ahnestkitchen x Open Farm Pet
![TikTok post by @ahnestkitchen for Open Farm Pet. Caption reads: [...] Cyber Monday. AD #OpenFarmPartner @Open Farm....](https://images.od.modash.io/de108c311bcc1f69b86c9d84940293448454845e)
Influencer bio
'UMMA' Cookbook is out now! Order below:
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 84.5%
- Posts: 15.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Open Farm Pet are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Open Farm Pet's influencers average views (Instagram)
Based on each influencer's average views per post
Open Farm Pet's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
kimberly.k.oconnell x Open Farm Pet
![Instagram post by @kimberly.k.oconnell for Open Farm Pet. Caption reads: [...] like a queen! She’s been loving @openfarmpet....](https://images.od.modash.io/74c6b9227018429493dc2b45583e0f6d2791c5bb)
Influencer bio
27💗🫶 LIVING THE FUN LIFE! 💌 kimberly@insightmedia.com TikTok: Kimberlyoconnell (1.5M) CEO of @brixleybags 👛
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
mr.bodieaussie x Open Farm Pet
![Instagram post by @mr.bodieaussie for Open Farm Pet. Caption reads: [...] for meal time when I pull out the....](https://images.od.modash.io/b0bd418fa9f5f92a6b89873f1c66bc6e140b682c)
Influencer bio
🐾 Your friendly neighborhood Aussie brothers 📍 Always exploring 💌 mrbodieaussie@gmail.com ✨ Favorites & codes ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Open Farm Pet's repeat partnerships
Out of 434 unique influencers in our dataset, 115 of them (26%) posted content for Open Farm Pet in 3 or more separate calendar months. The most consistent partner is @gussythebasset_, who has collaborated across 11 months with 21 total posts.
Here are 3 examples of Open Farm Pet's repeat influencer partnerships, with links to the sponsored content.
gussythebasset_ x Open Farm Pet
![TikTok post by @gussythebasset_ for Open Farm Pet. Caption reads: [...] will save you 15% on your @Open Farm Pet....](https://images.od.modash.io/6eac4c924f8ff5d771826e2b0bc96bef5c5fc23d)
![TikTok post by @gussythebasset_ for Open Farm Pet. Caption reads: [...] saves you $25 on your $100 @Open Farm Pet....](https://images.od.modash.io/32624b6056ad0e50c7517c5162960c611baa5954)
![TikTok post by @gussythebasset_ for Open Farm Pet. Caption reads: [...] GUSSY to save 15% on your @Open Farm Pet....](https://images.od.modash.io/3668010509b0cc9fdacbf3466acaa1369019c4ba)
chuck_thebasset x Open Farm Pet
![Instagram post by @chuck_thebasset for Open Farm Pet. Caption reads: [...] burglar in if they brought @openfarmpet 🤪....](https://images.od.modash.io/51b776cbf95d991959bcba0d3517216a6e69c9b0)
![Instagram post by @chuck_thebasset for Open Farm Pet. Caption reads: @openfarmpet Wild Alaskan Pollock & [...].](https://images.od.modash.io/d409bb6eb44b23b8ae6ad671372530120d6f153a)
![Instagram post by @chuck_thebasset for Open Farm Pet. Caption reads: [...] base of their dinner is @openfarmpet Wild....](https://images.od.modash.io/1a823317a19584121ae93e98425ae5f2d2ef2a05)
unothechi x Open Farm Pet
![Instagram post by @unothechi for Open Farm Pet. Caption reads: [...] a discount on your first @openfarmpet order!....](https://images.od.modash.io/651cf741fa893fd7c1fe2e28cbf14f782d77e668)
![Instagram post by @unothechi for Open Farm Pet. Caption reads: [...] and Raven!
Planning to try @openfarmpet....](https://images.od.modash.io/d973ee18e882ccce84b072a14cbf99c70005fdf3)
![Instagram post by @unothechi for Open Farm Pet. Caption reads: [...]
If you would like to try @openfarmpet for....](https://images.od.modash.io/2b23c092f9f746e386f3e78dbd43a8a3097ebc72)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Open Farm Pet had the most influencer activity. 72% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8.8%)
- United Kingdom (7.6%)
- Australia (2.8%)
Open Farm Pet's influencer activity by market
Here is another example of Open Farm Pet collaborating with an influencer in United States.
duke.the.malamute x Open Farm Pet
![Instagram post by @duke.the.malamute for Open Farm Pet. Caption reads: [...] At least it was their favorite @openfarmpet....](https://images.od.modash.io/57ed2f7d079221a32f5d226e852ee863a8c13cb4)
Open Farm Pet's influencer activity vs. related brands
Open Farm Pet targets premium pet owners who respond to ingredient and quality storytelling. Native Pet competes for supplement and wellness routines for pets, while PetSnowy competes for premium pet care spend in the same creator household niche.
Total influencer content
Open Farm Pet vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Native Pet leads with 1.6k sponsored posts, significantly outpacing Open Farm Pet (1.1k posts) and PetSnowy (1k posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
Open Farm Pet vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PetSnowy leads on Instagram and YouTube and Native Pet leads on TikTok. The gap is most notable on TikTok, with Native Pet at 1.4k, Open Farm Pet at 392, PetSnowy at 64 posts. Native Pet's activity is particularly concentrated on TikTok. Native Pet has several times more TikTok posts than Open Farm Pet and PetSnowy, while Open Farm Pet and PetSnowy have far more Instagram posts than Native Pet.
By geographical market
Open Farm Pet vs. related brands influencer activity (by country)
Estimated sponsored posts in Open Farm Pet's top markets
Native Pet has the highest estimated sponsored-post volume in United States (1.2k posts, 76.3%), United Kingdom (116 posts, 7.4%), while PetSnowy leads in Japan with 207 posts (20.4%), while Open Farm Pet leads in Canada with 98 posts (8.8%). Looking at United States specifically, the split is Native Pet at 1.2k posts (76.3%), Open Farm Pet at 804 posts (72%), PetSnowy at 335 posts (33%).
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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