Open Farm Pet Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.0k pieces of influencer content sponsored by Open Farm Pet over the last 12 months.

This report breaks down where & how Open Farm Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Open Farm Pet, see here: Open Farm Pet influencers.

Influencer activity throughout the year

Open Farm Pet's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Open Farm Pet's influencer output appears relatively consistent throughout the year, averaging about 251 sponsored posts per month. March recorded the highest volume at 373 posts (49% above average), while July was the quietest at 165 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Open Farm Pet's sponsored influencer collaborations break down by social platform:

• TikTok: 1.8k posts (59.9%)
• Instagram: 1.2k posts (38.9%)
• YouTube: 38 posts (1.3%)

TikTok influencer marketing is a clear focus for Open Farm Pet.

Here are 3 examples of Open Farm Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

missfeministkitty x Open Farm Pet

missfeministkitty

@missfeministkitty

18 Mar, 26

1.6M

4.7k

Hydration starts with what you feed your cats. With five male cats, keeping them hydrated is always top of mind and what they eat plays a big role in that. Lately, we’ve been rotating in Open Farm’s Harvest Chicken pate, and it’s been such an easy win. It’s super moisture-rich (which I love for hydration), made with high-quality proteins like humanely raised chicken that you can actually trace, and most importantly the boys (and Cinnamon) are obsessed with it #ad #openfarmpartner

Influencer bio

🐱 Making cat nutrition easy & affordable 🤓 Master’s student in Veterinary Science 🎥 More tips on TikTok & YouTube 📩 michelle@missfeministkitty.com

Collaboration metrics

Post views1.6M

Post EMV $48.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

laureise x Open Farm Pet

laureise

@laureise

29 Aug, 25

7.3M

31.2k

[...] his next adventure with mom and dad. @Open Farm Pet #openfarmpartner

Influencer bio

A little bit of everything 💌 laureiseruef@thesociablesociety.com

Collaboration metrics

Post views7.3M

Post EMV $147.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

CactusTheRescue x Open Farm Pet

CactusTheRescue

@CactusTheRescue

26 Nov, 25

200.3k

[...] way to celebrate than with his new @openfarmpet RawMix kibble. Perfect for holiday [...]

Influencer bio

I'm Cactus! I was found in the desert now living the good life in Miami. Subscribe to follow along!

Collaboration metrics

Post views200.3k

Post EMV $6.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 38.4% of partnerships featuring creators averaging 1K-5K views, Open Farm Pet's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.3M avg views/post):

serenaneel x Open Farm Pet

serenaneel

@serenaneel

06 Aug, 26

2.7M

411.2k

[...] corner!! #ad #DIY #craft Save 15% on @Open Farm Pet dog & cat food in stores from 8/3 - [...]

Influencer bio

if you're new here, this is normal las vegas 🎰💍🐩 hello@serenaneel.com

Collaboration metrics

Post views2.7M

Post EMV $74.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

saintnick_thepitmix x Open Farm Pet

saintnick_thepitmix

@saintnick_thepitmix

20 Nov, 25

4.6k

406

Sainty has been loving the @Open Farm Pet gently cooked food Slow cooked with [...]

Influencer bio

dog mom in her 20s 💌 Saintnick.thepit@gmail.com

Collaboration metrics

Post views4.6k

Post EMV $113

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Open Farm Pet's repeat partnerships

slinktheween x Open Farm Pet

slinktheween

@slinktheween

24 Nov, 25

5.8k

378

[...] is the last day of the @Open Farm Pet Black Friday Sale! code [...]

slinktheween

@slinktheween

30 Nov, 25

2.9k

260

[...] cooked on accident 😭 @Open Farm Pet pasture raised lamb recipe [...]

slinktheween

@slinktheween

04 May, 26

1.1k

110

[...] for the Beast @Rigby @Open Farm Pet #gifted #dogproducts [...]

simplekitties x Open Farm Pet

simplekitties

@simplekitties

07 Jun, 26

45.4k

4.6k

[...] @Choolip Berry Good Milk ⟡ @Open Farm Pet Salmon Mousse ⟡ @Cosmicos [...]

simplekitties

@simplekitties

30 May, 26

15.7k

1.1k

[...] “SIMPLEKITTIES” | $25 off @Open Farm Pet 🔖 “SIMPLEKITTIES10” | 10% [...]

simplekitties

@simplekitties

24 Feb, 26

14.7k

1.2k

Let’s make an @Open Farm Pet meal for the kitties 🤍 🔖 [...]

gussythebasset_ x Open Farm Pet

gussythebasset_

@gussythebasset_

30 Oct, 25

10.9k

1.6k

[...] saves you $25 on your $100 @Open Farm Pet order 🫶🏼 #openfarmpartner [...]

gussythebasset_

@gussythebasset_

21 Feb, 26

6.5k

879

GUSSY to save on your @Open Farm Pet order 🫶🏼 ($25 off $100 [...]

gussythebasset_

@gussythebasset_

24 Jan, 26

5.2k

527

[...] to save $25 on your first @Open Farm Pet order of $100+ 🫶🏼 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (9.1%)
• United Kingdom (7.3%)
• Brazil (3%)

Here is another example of Open Farm Pet collaborating with an influencer in United States.

ahnestkitchen x Open Farm Pet

ahnestkitchen

@ahnestkitchen

23 Nov, 25

6.5M

644.2k

[...] Cyber Monday. AD #OpenFarmPartner @Open Farm Pet #dogsoftiktok #dogfood #koreanfood [...]

Open Farm Pet's influencer activity vs. related brands

Open Farm Pet competes in premium pet care, overlapping with Native Pet and PetSnowy for pet-parent budgets and creator recommendations. These brands often activate pet influencers with routine content focused on health, quality, and convenience.

Total influencer content

Native Pet leads with 3.9k sponsored posts, significantly outpacing Open Farm Pet (3k posts) and PetSnowy (1.4k posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs.

By social platform

Open Farm Pet leads on YouTube, while PetSnowy has the most activity on Instagram and Native Pet has the most activity on TikTok. The gap is most notable on TikTok, with Native Pet at 3.4k, Open Farm Pet at 1.8k, PetSnowy at 73 posts. Native Pet's activity is particularly concentrated on TikTok. On TikTok, Native Pet has almost twice as many posts as Open Farm Pet and many more than PetSnowy.

By geographical market

Native Pet has the highest estimated sponsored-post volume in United States (2.9k posts, 74.5%), United Kingdom (260 posts, 6.6%), while Open Farm Pet leads in Canada with 275 posts (9.1%), while PetSnowy has the highest estimated sponsored-post volume in Japan (248 posts, 17.4%), Italy (107 posts, 7.5%). Looking at United States specifically, the split is Native Pet at 2.9k posts (74.5%), Open Farm Pet at 2.2k posts (71.8%), PetSnowy at 446 posts (31.3%).