Open Farm Pet Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.2k pieces of influencer content sponsored by Open Farm Pet over the last 12 months.

This report breaks down where & how Open Farm Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Open Farm Pet, see here: Open Farm Pet influencers.

Influencer activity throughout the year

Open Farm Pet's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Open Farm Pet's influencer output appears relatively consistent throughout the year, averaging about 349 sponsored posts per month. August recorded the highest volume at 407 posts (17% above average), while June was the quietest at 242 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Open Farm Pet's sponsored influencer collaborations break down by social platform:

• Instagram: 2.3k posts (55.5%)
• TikTok: 1.8k posts (43.5%)
• YouTube: 39 posts (0.9%)

Instagram influencer marketing is a clear focus for Open Farm Pet.

Here are 3 examples of Open Farm Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ahnestkitchen x Open Farm Pet

ahnestkitchen

@ahnestkitchen

23 Nov, 25

4.6M

247.2k

[...] grooming session. #OpenFarmPartner @openfarmpet #ad

Influencer bio

📍OC | LA ahnest thoughts & Korean recipes hello@ahnestkitchen.com James Beard Winning & NYT Bestselling cookbook, UMMA

Collaboration metrics

Post views4.6M

Post EMV $163.5k

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laureise x Open Farm Pet

laureise

@laureise

29 Aug, 25

7.3M

31.2k

[...] his next adventure with mom and dad. @Open Farm Pet #openfarmpartner

Influencer bio

A little bit of everything 💌 laureiseruef@thesociablesociety.com

Collaboration metrics

Post views7.3M

Post EMV $147.6k

More influencer data

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CactusTheRescue x Open Farm Pet

CactusTheRescue

@CactusTheRescue

26 Nov, 25

200.3k

[...] way to celebrate than with his new @openfarmpet RawMix kibble. Perfect for holiday [...]

Influencer bio

I'm Cactus! I was found in the desert now living the good life in Miami. Subscribe to follow along!

Collaboration metrics

Post views200.3k

Post EMV $6.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Open Farm Pet's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post, 4.3k followers):

rosieandtheshelterpups x Open Farm Pet

rosieandtheshelterpups

@rosieandtheshelterpups

28 Oct, 25

93.6k

3.1k

[...] a riot 😂❤️ She is also obsessed with @openfarmpet Use code: KAYLAL for $25 off a $100 [...]

Influencer bio

🧍🏻‍♀️Kayla the volunteer 🐾Rosie my rescue pup 🏔️& lots of Utah shelter pups, kitty’s & bunnies 💌teamkayla@undercurrent.net

Collaboration metrics

Post views93.6k

Post EMV $3.1k

More influencer data

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And here is another example with a smaller creator on Instagram (10.0k avg views/post, 190.0k followers):

imgoldenivy x Open Farm Pet

imgoldenivy

@imgoldenivy

02 Jun, 26

22.4k

1.5k

Ivy is summer ready thanks to @openfarmpet ✨ & you can be too - use code 'IVY_FC' [...]

Influencer bio

the muse behind @ederasociety everyone's favorite teddy bear ✉️ imgoldenivy@gmail.com

Collaboration metrics

Post views22.4k

Post EMV $819

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Open Farm Pet's repeat partnerships

slinktheween x Open Farm Pet

slinktheween

@slinktheween

24 Nov, 25

5.8k

378

[...] is the last day of the @Open Farm Pet Black Friday Sale! code [...]

slinktheween

@slinktheween

30 Nov, 25

2.9k

260

[...] cooked on accident 😭 @Open Farm Pet pasture raised lamb recipe [...]

slinktheween

@slinktheween

04 May, 26

1.1k

110

[...] for the Beast @Rigby @Open Farm Pet #gifted #dogproducts [...]

simplekitties x Open Farm Pet

simplekitties

@simplekitties

05 Jul, 25

277.9k

24.1k

[...] @Choolip Berry Good Milk ⟡ @Open Farm Pet Salmon & Cod Mousse ⟡ @RAWZ [...]

simplekitties

@simplekitties

07 Jun, 26

26k

2.7k

[...] @Choolip Berry Good Milk ⟡ @Open Farm Pet Salmon Mousse ⟡ @Cosmicos [...]

simplekitties

@simplekitties

24 Feb, 26

14.7k

1.2k

Let’s make an @Open Farm Pet meal for the kitties 🤍 🔖 [...]

unothechi x Open Farm Pet

unothechi

@unothechi

28 Nov, 25

6.1k

260

[...] for Uno and Raven! New @openfarmpet customers can receive $25 [...]

unothechi

@unothechi

01 Oct, 25

5k

173

[...] Pollock & Lamb Recipe from @openfarmpet (CODE: UNO for $25 off first [...]

unothechi

@unothechi

21 Jul, 25

3.9k

142

[...] The real headliner? Uno’s @openfarmpet treats. *Ambassador post- [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (9%)
• United Kingdom (7.3%)
• Brazil (2.9%)

Here is another example of Open Farm Pet collaborating with an influencer in United States.

kimberlyoconnell x Open Farm Pet

kimberlyoconnell

@kimberlyoconnell

12 Sep, 25

4.6M

134.6k

[...] like a queen! She’s been loving @Open Farm Pet Harvest Chicken recipe along with the [...]

Open Farm Pet's influencer activity vs. related brands

Open Farm Pet competes with Native Pet and Spark Paws for premium pet owners reached via petfluencers and lifestyle creators. While Native Pet is closer in nutrition/supplements, Spark Paws is a strong adjacent benchmark for pet community-driven influencer marketing.

Total influencer content

Spark Paws leads with 7.3k sponsored posts, significantly outpacing Native Pet (4.4k posts) and Open Farm Pet (4.2k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs.

By social platform

Open Farm Pet leads on YouTube, while Spark Paws has the most activity on Instagram and Native Pet has the most activity on TikTok. The gap is most notable on Instagram, with Spark Paws at 4.3k, Open Farm Pet at 2.3k, Native Pet at 507 posts. Native Pet's activity is particularly concentrated on TikTok. On Instagram, Open Farm Pet and Spark Paws have several times more posts than Native Pet.

By geographical market

Spark Paws has the highest estimated sponsored-post volume in United States (4.1k posts, 55.4%), United Kingdom (1.1k posts, 15.2%), Canada (440 posts, 6%), suggesting a North America focus. Looking at United States specifically, the split is Spark Paws at 4.1k posts (55.4%), Native Pet at 3.3k posts (75.3%), Open Farm Pet at 3k posts (72.4%).