Open Farm Pet Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.2k pieces of influencer content sponsored by Open Farm Pet over the last 12 months.
This report breaks down where & how Open Farm Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Open Farm Pet, see here: Open Farm Pet influencers.
Influencer activity throughout the year
Open Farm Pet's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Open Farm Pet's influencer activity by month
Number of sponsored posts
Open Farm Pet's influencer output appears relatively consistent throughout the year, averaging about 346 sponsored posts per month. May recorded the highest volume at 412 posts (19% above average), while April was the quietest at 121 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Open Farm Pet's sponsored influencer collaborations break down by social platform:
- Instagram: 2.2k posts (52.6%)
- TikTok: 2.0k posts (46.9%)
- YouTube: 20 posts (0.5%)
Open Farm Pet's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Open Farm Pet.
Here are 3 examples of Open Farm Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ahnestkitchen x Open Farm Pet
![Instagram post by @ahnestkitchen for Open Farm Pet. Caption reads: [...] grooming session. #OpenFarmPartner....](https://images.od.modash.io/e01a384ba659fb09c9f22e9f7d8d652b72b0e2ed)
Influencer bio
📍OC | LA ahnest thoughts & Korean recipes hello@ahnestkitchen.com Order our NYT Bestselling cookbook, UMMA, below ⬇️
Collaboration metrics
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laureise x Open Farm Pet
![TikTok post by @laureise for Open Farm Pet. Caption reads: [...] his next adventure with mom and dad. @Open....](https://images.od.modash.io/d853b3a11b0ca74c53f6782d0ebb9b13efcb8cd5)
Influencer bio
A little bit of everything 💌 laureiseruef@thesociablesociety.com
Collaboration metrics
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CactusTheRescue x Open Farm Pet
![YouTube post by @CactusTheRescue for Open Farm Pet. Caption reads: [...] way to celebrate than with his new....](https://images.od.modash.io/f79299b1283e780d9b99a816503172eb604b37ed)
Influencer bio
I'm Cactus! I was found in the desert now living the good life in Miami. Subscribe to follow along!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 84.3%
- Posts: 15.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Open Farm Pet are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Open Farm Pet's influencers average views (Instagram)
Based on each influencer's average views per post
Open Farm Pet's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post, 876.7k followers):
courtandnate x Open Farm Pet
![Instagram post by @courtandnate for Open Farm Pet. Caption reads: [...] helper! Especially when he gets his....](https://images.od.modash.io/53b3197077fad2776ede385ccc0a45805bdfd803)
Influencer bio
life on the road with our dog & cat🌞🚐 travel | vlogs | wholesome recipes 📍Southern California @cottonvans
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post, 44.2k followers):
itsme.tommy.to x Open Farm Pet
![Instagram post by @itsme.tommy.to for Open Farm Pet. Caption reads: [...] single ingredient treats from @openfarmpet....](https://images.od.modash.io/c9aa8ef2ec16dbbaa9158d104cf6888576019011)
Influencer bio
Cuteness & Silliness ⬇️ @openfarmpet 🏷️TOMMY
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Open Farm Pet's repeat partnerships
Out of 841 unique influencers in our dataset, 229 of them (27%) posted content for Open Farm Pet in 3 or more separate calendar months. The most consistent partner is @simplekitties, who has collaborated across 13 months with 57 total posts.
Here are 3 examples of Open Farm Pet's repeat influencer partnerships, with links to the sponsored content.
simplekitties x Open Farm Pet
![TikTok post by @simplekitties for Open Farm Pet. Caption reads: [...] @Choolip Berry Good Milk ⟡ @Open Farm Pet....](https://images.od.modash.io/4831054eada7ea49294bdb0df5097963b34e8023)
![TikTok post by @simplekitties for Open Farm Pet. Caption reads: [...] Apothecary Love Bugs ⟡ @Open Farm Pet Turkey....](https://images.od.modash.io/405e2758eda7536e96f8e2d5b579b3d7bf8c9295)
![TikTok post by @simplekitties for Open Farm Pet. Caption reads: [...] Pantry Picks 🍽️ ⟡ @Open Farm Pet Chicken &....](https://images.od.modash.io/673e388cff838ed489b486fd07bfd8b17acd640f)
gussythebasset_ x Open Farm Pet
![TikTok post by @gussythebasset_ for Open Farm Pet. Caption reads: [...] will save you 15% on your @Open Farm Pet....](https://images.od.modash.io/6eac4c924f8ff5d771826e2b0bc96bef5c5fc23d)
![TikTok post by @gussythebasset_ for Open Farm Pet. Caption reads: [...] saves you $25 on your $100 @Open Farm Pet....](https://images.od.modash.io/32624b6056ad0e50c7517c5162960c611baa5954)
chuck_thebasset x Open Farm Pet
![Instagram post by @chuck_thebasset for Open Farm Pet. Caption reads: [...] burglar in if they brought @openfarmpet 🤪....](https://images.od.modash.io/51b776cbf95d991959bcba0d3517216a6e69c9b0)
![Instagram post by @chuck_thebasset for Open Farm Pet. Caption reads: @openfarmpet Wild Alaskan Pollock & [...].](https://images.od.modash.io/d409bb6eb44b23b8ae6ad671372530120d6f153a)
![Instagram post by @chuck_thebasset for Open Farm Pet. Caption reads: [...] The base of their dinner is @openfarmpet....](https://images.od.modash.io/1a823317a19584121ae93e98425ae5f2d2ef2a05)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Open Farm Pet had the most influencer activity. 72.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8.4%)
- United Kingdom (7.6%)
- Brazil (2.9%)
Open Farm Pet's influencer activity by market
Here is another example of Open Farm Pet collaborating with an influencer in United States.
kimberlyoconnell x Open Farm Pet
![TikTok post by @kimberlyoconnell for Open Farm Pet. Caption reads: [...] like a queen! She’s been loving @Open Farm....](https://images.od.modash.io/001988d8c6184e850d70ad2de8b0f02f0082ed28)
Open Farm Pet's influencer activity vs. related brands
Open Farm Pet overlaps with Native Pet and PetSnowy in the premium pet category, competing for pet-parent spend through trust-building creator reviews and pet lifestyle UGC.
Total influencer content
Open Farm Pet vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Native Pet leads with 5k sponsored posts, notably outpacing Open Farm Pet (4.2k posts) and PetSnowy (1.4k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs.
By social platform
Open Farm Pet vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Open Farm Pet leads on Instagram and YouTube, while Native Pet leads on TikTok. The gap is most notable on TikTok, with Native Pet at 4.5k, Open Farm Pet at 2k, PetSnowy at 87 posts. Native Pet's activity is particularly concentrated on TikTok. On TikTok, Native Pet has more than double the posts of Open Farm Pet and far more than PetSnowy, while on Instagram Open Farm Pet has more posts than Native Pet and PetSnowy combined.
By geographical market
Open Farm Pet vs. related brands influencer activity (by country)
Estimated sponsored posts in Open Farm Pet's top markets
Native Pet has the highest estimated sponsored-post volume in United States (3.8k posts, 75%), United Kingdom (371 posts, 7.4%), while Open Farm Pet leads in Canada with 350 posts (8.4%), while PetSnowy leads in Japan with 237 posts (17.4%). Looking at United States specifically, the split is Native Pet at 3.8k posts (75%), Open Farm Pet at 3k posts (72.7%), PetSnowy at 453 posts (33.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Native Pet's Influencer Marketing Strategy
- PetSnowy's Influencer Marketing Strategy
- Dolls Kill's Influencer Marketing Strategy
- Kodak Photo Printer's Influencer Marketing Strategy
- TrueSeaMoss's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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