Open Farm Pet Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.1k pieces of influencer content sponsored by Open Farm Pet over the last 12 months.

This report breaks down where & how Open Farm Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Open Farm Pet, see here: Open Farm Pet influencers.

Influencer activity throughout the year

Open Farm Pet's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Open Farm Pet's influencer output appears relatively consistent throughout the year, averaging about 253 sponsored posts per month. June recorded the highest volume at 382 posts (51% above average), while December was the quietest at 175 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Open Farm Pet's sponsored influencer collaborations break down by social platform:

• TikTok: 1.7k posts (55.7%)
• Instagram: 1.3k posts (42.9%)
• YouTube: 41 posts (1.3%)

TikTok influencer marketing is a clear focus for Open Farm Pet.

Here are 3 examples of Open Farm Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

missfeministkitty x Open Farm Pet

missfeministkitty

@missfeministkitty

18 Mar, 26

1.6M

4.7k

Hydration starts with what you feed your cats. With five male cats, keeping them hydrated is always top of mind and what they eat plays a big role in that. Lately, we’ve been rotating in Open Farm’s Harvest Chicken pate, and it’s been such an easy win. It’s super moisture-rich (which I love for hydration), made with high-quality proteins like humanely raised chicken that you can actually trace, and most importantly the boys (and Cinnamon) are obsessed with it #ad #openfarmpartner

Influencer bio

🐱 Helping you feed your cats better 🤓 Master’s student in Veterinary Science 📩 michelle@missfeministkitty.com ⬇️ Food, treats & more

Collaboration metrics

Post views1.6M

Post EMV $48.7k

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ahnestkitchen x Open Farm Pet

ahnestkitchen

@ahnestkitchen

23 Nov, 25

6.5M

644.2k

[...] Cyber Monday. AD #OpenFarmPartner @Open Farm Pet #dogsoftiktok #dogfood #koreanfood [...]

Influencer bio

ahnest thoughts & Korean recipes 📍LA | OC

Collaboration metrics

Post views6.5M

Post EMV $162.2k

More influencer data

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CactusTheRescue x Open Farm Pet

CactusTheRescue

@CactusTheRescue

26 Nov, 25

200.3k

[...] way to celebrate than with his new @openfarmpet RawMix kibble. Perfect for holiday [...]

Influencer bio

I'm Cactus! I was found in the desert now living the good life in Miami. Subscribe to follow along!

Collaboration metrics

Post views200.3k

Post EMV $6.0k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 36.3% of partnerships featuring creators averaging 1K-5K views, Open Farm Pet's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):

dr.mattmcglasson x Open Farm Pet

dr.mattmcglasson

@dr.mattmcglasson

27 Feb, 26

2.5M

2.1k

[...] Open Farm today via the link in bio! @Open Farm Pet #Openfarmpartner #openfarmpet

Influencer bio

The World's #1 Cat Veterinarian 🐱 Justice for Kitten Biscuit Workers

Collaboration metrics

Post views2.5M

Post EMV $50.1k

More influencer data

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And here is another example with a smaller creator on TikTok (9.7k avg views/post):

saintnick_thepitmix x Open Farm Pet

saintnick_thepitmix

@saintnick_thepitmix

20 Nov, 25

4.6k

406

Sainty has been loving the @Open Farm Pet gently cooked food Slow cooked with [...]

Influencer bio

dog mom in her 20s 💌 Saintnick.thepit@gmail.com

Collaboration metrics

Post views4.6k

Post EMV $113

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Open Farm Pet's repeat partnerships

simplekitties x Open Farm Pet

simplekitties

@simplekitties

07 Jun, 26

50.7k

5.2k

[...] @Choolip Berry Good Milk ⟡ @Open Farm Pet Salmon Mousse ⟡ @Cosmicos [...]

simplekitties

@simplekitties

03 Sep, 26

18.9k

1k

Feed my cats with me 🤍 @Open Farm 🍽️ ⟡ Harvest Chicken Pate ⟡ Salmon Mousse ⟡ Grain Free Wild Caught Salmon Recipe ⟡ Chicken Bone Broth Faves & discounts in bio 💌 🏷️✨ #cattok #catlover #catfood #catparent #asmr

simplekitties

@simplekitties

30 May, 26

16.6k

1.2k

[...] “SIMPLEKITTIES” | $25 off @Open Farm Pet 🔖 “SIMPLEKITTIES10” | 10% [...]

slinktheween x Open Farm Pet

slinktheween

@slinktheween

24 Nov, 25

5.8k

378

[...] is the last day of the @Open Farm Pet Black Friday Sale! code [...]

slinktheween

@slinktheween

30 Nov, 25

2.9k

260

[...] cooked on accident 😭 @Open Farm Pet pasture raised lamb recipe [...]

slinktheween

@slinktheween

04 May, 26

1.1k

110

[...] for the Beast @Rigby @Open Farm Pet #gifted #dogproducts [...]

gussythebasset_ x Open Farm Pet

gussythebasset_

@gussythebasset_

30 Oct, 25

10.9k

1.6k

[...] saves you $25 on your $100 @Open Farm Pet order 🫶🏼 #openfarmpartner [...]

gussythebasset_

@gussythebasset_

24 Jul, 26

8.6k

692

[...] on the agenda today 🤎 @Open Farm Pet Digestive Health Wild [...]

gussythebasset_

@gussythebasset_

14 Aug, 26

7.5k

1k

[...] 🍳 Gussy is having @Open Farm Pet Digestive Health Wild [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (8.9%)
• United Kingdom (7.1%)
• Brazil (2.9%)

Here is another example of Open Farm Pet collaborating with an influencer in United States.

kimberlyoconnell x Open Farm Pet

kimberlyoconnell

@kimberlyoconnell

12 Sep, 25

4.6M

134.6k

[...] like a queen! She’s been loving @Open Farm Pet Harvest Chicken recipe along with the [...]

Open Farm Pet's influencer activity vs. related brands

Open Farm Pet competes with Native Pet and Spark Paws for pet owners shopping premium, social-first brands. Their influencer ecosystems overlap with pet creators and emphasize quality, lifestyle fit, and pet-focused community content.

Total influencer content

Spark Paws leads with 6.3k sponsored posts, significantly outpacing Native Pet (3.4k posts) and Open Farm Pet (3.1k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. Spark Paws has about twice as many total posts as Open Farm Pet and Native Pet.

By social platform

Open Farm Pet leads on YouTube, while Spark Paws has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Spark Paws at 3k, Open Farm Pet at 1.3k, Native Pet at 496 posts. Native Pet's activity is particularly concentrated on TikTok. On Instagram, Spark Paws has multiple times more posts than Open Farm Pet and Native Pet.

By geographical market

Spark Paws has the highest estimated sponsored-post volume in United States (3.1k posts, 49.2%), United Kingdom (1.3k posts, 20%), Canada (389 posts, 6.2%), suggesting a North America focus. Looking at United States specifically, the split is Spark Paws at 3.1k posts (49.2%), Native Pet at 2.6k posts (75.3%), Open Farm Pet at 2.2k posts (72%).