Open Farm Pet Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.1k pieces of influencer content sponsored by Open Farm Pet over the last 12 months.
This report breaks down where & how Open Farm Pet invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Open Farm Pet, see here: Open Farm Pet influencers.
Influencer activity throughout the year
Open Farm Pet's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Open Farm Pet's influencer activity by month
Number of sponsored posts
Open Farm Pet's sponsored post volume appears to trend upward over the 12-month period, rising from 342 posts in January to 383 in December. The peak month, May, reached 419 posts, 23% higher than the monthly average of 340.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Open Farm Pet's sponsored influencer collaborations break down by social platform:
- Instagram: 2.2k posts (53.5%)
- TikTok: 1.9k posts (46%)
- YouTube: 22 posts (0.5%)
Open Farm Pet's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Open Farm Pet.
Here are 3 examples of Open Farm Pet's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ahnestkitchen x Open Farm Pet
![Instagram post by @ahnestkitchen for Open Farm Pet. Caption reads: [...] grooming session. #OpenFarmPartner....](https://images.od.modash.io/e01a384ba659fb09c9f22e9f7d8d652b72b0e2ed)
Influencer bio
📍OC | LA ahnest thoughts & Korean recipes hello@ahnestkitchen.com Order our NYT Bestselling cookbook, UMMA, below ⬇️
Collaboration metrics
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laureise x Open Farm Pet
![TikTok post by @laureise for Open Farm Pet. Caption reads: [...] his next adventure with mom and dad. @Open....](https://images.od.modash.io/d853b3a11b0ca74c53f6782d0ebb9b13efcb8cd5)
Influencer bio
A little bit of everything 💌 laureiseruef@thesociablesociety.com
Collaboration metrics
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CactusTheRescue x Open Farm Pet
![YouTube post by @CactusTheRescue for Open Farm Pet. Caption reads: [...] way to celebrate than with his new....](https://images.od.modash.io/f79299b1283e780d9b99a816503172eb604b37ed)
Influencer bio
I'm Cactus! I was found in the desert now living the good life in Miami. Subscribe to follow along!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 82.7%
- Posts: 17.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Open Farm Pet are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Open Farm Pet's influencers average views (Instagram)
Based on each influencer's average views per post
Open Farm Pet's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (967.6k avg views/post):
abbyanddogs x Open Farm Pet
![Instagram post by @abbyanddogs for Open Farm Pet. Caption reads: [...] and toppers! and honestly, I love....](https://images.od.modash.io/0cdeeff2d7678529ec55ad5709b9dc7d1cf39bda)
Influencer bio
🐶 rescue pups harvey & azula 👋🏻 training tips from a certified dog trainer 🩷 used to be @harveytherescue ✉️ abbyanddogs@thesociablesociety.com 📍ATX
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
mr.bodieaussie x Open Farm Pet
![Instagram post by @mr.bodieaussie for Open Farm Pet. Caption reads: [...] for meal time when I pull out the....](https://images.od.modash.io/b0bd418fa9f5f92a6b89873f1c66bc6e140b682c)
Influencer bio
🐾 Your friendly neighborhood Aussie brothers 📍 Always exploring 💌 mrbodieaussie@gmail.com ✨ Favorites & codes ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Open Farm Pet's repeat partnerships
Out of 841 unique influencers in our dataset, 230 of them (27%) posted content for Open Farm Pet in 3 or more separate calendar months. The most consistent partner is @hudthedoodle, who has collaborated across 11 months with 114 total posts.
Here are 3 examples of Open Farm Pet's repeat influencer partnerships, with links to the sponsored content.
slinktheween x Open Farm Pet
![TikTok post by @slinktheween for Open Farm Pet. Caption reads: [...] is the last day of the @Open Farm Pet Black....](https://images.od.modash.io/e0571c8f6e5cfdd5d2ea0e41fbe3a5cbca37b952)
![TikTok post by @slinktheween for Open Farm Pet. Caption reads: [...] cooked on accident 😭 @Open Farm Pet pasture....](https://images.od.modash.io/31f95bc2b11805d6747f72677ab328a7332ed9d7)
![TikTok post by @slinktheween for Open Farm Pet. Caption reads: [...] dogs dinner with me! 🐕✨ @Open Farm Pet....](https://images.od.modash.io/0b3078f1cf9f31d9fa7e9bf8756b1dcd9efe569f)
gussythebasset_ x Open Farm Pet
![TikTok post by @gussythebasset_ for Open Farm Pet. Caption reads: [...] will save you 15% on your @Open Farm Pet....](https://images.od.modash.io/6eac4c924f8ff5d771826e2b0bc96bef5c5fc23d)
![TikTok post by @gussythebasset_ for Open Farm Pet. Caption reads: [...] saves you $25 on your $100 @Open Farm Pet....](https://images.od.modash.io/32624b6056ad0e50c7517c5162960c611baa5954)
![TikTok post by @gussythebasset_ for Open Farm Pet. Caption reads: [...] GUSSY to save 15% on your @Open Farm Pet....](https://images.od.modash.io/3668010509b0cc9fdacbf3466acaa1369019c4ba)
chuck_thebasset x Open Farm Pet
![Instagram post by @chuck_thebasset for Open Farm Pet. Caption reads: [...] burglar in if they brought @openfarmpet 🤪....](https://images.od.modash.io/51b776cbf95d991959bcba0d3517216a6e69c9b0)
![Instagram post by @chuck_thebasset for Open Farm Pet. Caption reads: @openfarmpet Wild Alaskan Pollock & [...].](https://images.od.modash.io/d409bb6eb44b23b8ae6ad671372530120d6f153a)
![Instagram post by @chuck_thebasset for Open Farm Pet. Caption reads: [...] The base of their dinner is @openfarmpet....](https://images.od.modash.io/1a823317a19584121ae93e98425ae5f2d2ef2a05)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Open Farm Pet had the most influencer activity. 72% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8%)
- Canada (7.9%)
- Australia (2.9%)
Open Farm Pet's influencer activity by market
Here is another example of Open Farm Pet collaborating with an influencer in United States.
kimberlyoconnell x Open Farm Pet
![TikTok post by @kimberlyoconnell for Open Farm Pet. Caption reads: [...] like a queen! She’s been loving @Open Farm....](https://images.od.modash.io/001988d8c6184e850d70ad2de8b0f02f0082ed28)
Open Farm Pet's influencer activity vs. related brands
Open Farm Pet competes in the premium pet space where trust and ingredient/proof content matter. Native Pet and PetSnowy share a similar pet-owner audience and rely on influencer education and UGC to drive consideration and conversion.
Total influencer content
Open Farm Pet vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Native Pet leads with 5.4k sponsored posts, significantly outpacing Open Farm Pet (4.1k posts) and PetSnowy (1.4k posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs.
By social platform
Open Farm Pet vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Open Farm Pet leads on Instagram, while Native Pet has the most activity on TikTok and PetSnowy has the most activity on YouTube. The gap is most notable on TikTok, with Native Pet at 4.8k, Open Farm Pet at 1.9k, PetSnowy at 81 posts. Native Pet's activity is particularly concentrated on TikTok. Native Pet has far more TikTok posts than Open Farm Pet and PetSnowy, while PetSnowy has far fewer TikTok posts than the other two brands.
By geographical market
Open Farm Pet vs. related brands influencer activity (by country)
Estimated sponsored posts in Open Farm Pet's top markets
Native Pet has the highest estimated sponsored-post volume in United States (4.1k posts, 75.9%), United Kingdom (384 posts, 7.1%), while Open Farm Pet leads in Canada with 323 posts (7.9%), while PetSnowy leads in Japan with 260 posts (18.7%). Looking at United States specifically, the split is Native Pet at 4.1k posts (75.9%), Open Farm Pet at 2.9k posts (72%), PetSnowy at 464 posts (33.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Native Pet's Influencer Marketing Strategy
- PetSnowy's Influencer Marketing Strategy
- Dolls Kill's Influencer Marketing Strategy
- The Collagen's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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