DEZI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by DEZI over the last 12 months.
This report breaks down where & how DEZI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DEZI, see here: DEZI influencers.
Influencer activity throughout the year
DEZI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DEZI's influencer activity by month
Number of sponsored posts
DEZI's sponsored post volume appears to trend upward over the 12-month period, rising from 107 posts in January to 121 in December. The peak month, October, reached 194 posts, 75% higher than the monthly average of 111.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DEZI's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (99.9%)
- YouTube: 1 posts (0.1%)
DEZI's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DEZI.
Here are 1 examples of DEZI's recent sponsored collaborations (one each for TikTok).
peruvian_princesaaa x DEZI
![TikTok post by @peruvian_princesaaa for DEZI. Caption reads: [...] #fashion @I.AM.GIA @Coach @Bye Bambi @DEZI....](https://images.od.modash.io/37a2c79e5728d9f8a20ea6b461ef1e9492a4a160)
Influencer bio
DMV📍 ✨Amateur Fashionista✨ NADI Partner @NADI by Dani Code:PRINCESA10 Ig: Peruvian_princesaa 💌 peruvian.princesaa@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94%
- Carousels: 6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DEZI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DEZI's influencers average views (TikTok)
Based on each influencer's average views per post
With 57.5% of partnerships featuring creators averaging <1K views, DEZI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (27.3k avg views/post):
jadenanderson_ x DEZI
![TikTok post by @jadenanderson_ for DEZI. Caption reads: [...] these 😎🖤 I need them in every color. @DEZI....](https://images.od.modash.io/23c00bd1c198c397c14bc100846f1cc6d2fb7f05)
Influencer bio
🌿 Curating a life I love 🤎 Home decor • style • little finds • coffee ✨ Happy you’re here ✉️ Everydayjaden@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
luanaclairee x DEZI
Influencer bio
Empowering Confidence ✨ Beauty,Health & Fitness🔥 Mom Life 💪
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DEZI's repeat partnerships
Out of 629 unique influencers in our dataset, 74 of them (12%) posted content for DEZI in 3 or more separate calendar months. The most consistent partner is @aestheticaleestyles, who has collaborated across 9 months with 35 total posts.
Here are 3 examples of DEZI's repeat influencer partnerships, with links to the sponsored content.
aestheticaleestyles x DEZI
![TikTok post by @aestheticaleestyles for DEZI. Caption reads: [...] 50 style shoukd be effortless @DEZI EYEWEAR....](https://images.od.modash.io/52f792c9e84481958e403057a51de771136853ce)
![TikTok post by @aestheticaleestyles for DEZI. Caption reads: [...] 50 women @Gap @modern and chic @DEZI EYEWEAR....](https://images.od.modash.io/4abcb1df04af8a7e7a841615da84fb3d5a498fff)
![TikTok post by @aestheticaleestyled for DEZI. Caption reads: @DEZI EYEWEAR instant cool vibe and [...].](https://images.od.modash.io/5073b5640fd6a931461b89a0e65c95bfb897b07b)
yadeemarquez1 x DEZI
tiktokshopwithveroo x DEZI
![TikTok post by @movingwithvero for DEZI. Caption reads: [...] what I actually use & @DEZI EYEWEAR....](https://images.od.modash.io/9979488904c89be469b4c980fc3be7dc37e83361)
![TikTok post by @ttshopveroo for DEZI. Caption reads: [...] has been my go to . Perrona by @DEZI EYEWEAR.](https://images.od.modash.io/485056821f7877506ae1256b5d58f2959f2cb905)
![TikTok post by @movingwithvero for DEZI. Caption reads: & @DEZI EYEWEAR on the face & they are [...].](https://images.od.modash.io/cb28f45311e75fc1c011e46da0b91e511248fc6e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DEZI had the most influencer activity. 59.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Nigeria (13.5%)
- United Kingdom (10.8%)
- Canada (8.8%)
DEZI's influencer activity by market
Here is another example of DEZI collaborating with an influencer in United States.
judyypelayo x DEZI
![TikTok post by @judyypelayo for DEZI. Caption reads: #dezi #dezieyewear #sunnies #sunglasses [...].](https://images.od.modash.io/49f2ed2359709966ea3ecec9df0a1ea523968a1b)
DEZI's influencer activity vs. related brands
DEZI competes with QUAY and SOJOS VISION in fashion eyewear driven by trend cycles and creator styling. These brands commonly overlap in influencer content around outfit pairing, drops, and limited-edition frames.
Total influencer content
DEZI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 2.8k sponsored posts, significantly outpacing QUAY (2k posts) and DEZI (1.3k posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs.
By social platform
DEZI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, SOJOS VISION leads on Instagram and YouTube and QUAY leads on TikTok. The gap is most notable on Instagram, with SOJOS VISION at 1.3k, QUAY at 553, DEZI at 0 posts. DEZI's activity is particularly concentrated on TikTok. On Instagram, DEZI has 0 posts while QUAY has 553 and SOJOS VISION has 1348.
By geographical market
DEZI vs. related brands influencer activity (by country)
Estimated sponsored posts in DEZI's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (1.7k posts, 60.1%), Italy (160 posts, 5.8%), Georgia (113 posts, 4.1%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (189 posts, 9.4%), Brazil (99 posts, 4.9%), while DEZI leads in Nigeria with 180 posts (13.5%). Looking at United States specifically, the split is SOJOS VISION at 1.7k posts (60.1%), QUAY at 1.3k posts (64.9%), DEZI at 792 posts (59.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- MOOSLOVER's Influencer Marketing Strategy
- Show Me Your Mumu's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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