DEZI Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by DEZI over the last 12 months.

This report breaks down where & how DEZI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with DEZI, see here: DEZI influencers.

Influencer activity throughout the year

DEZI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

DEZI's sponsored post volume appears to trend upward over the 12-month period, rising from 107 posts in January to 121 in December. The peak month, October, reached 194 posts, 59% higher than the monthly average of 122.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DEZI's sponsored influencer collaborations break down by social platform:

• TikTok: 1.5k posts (99.9%)
• YouTube: 2 posts (0.1%)

TikTok influencer marketing is a clear focus for DEZI.

Here are 1 examples of DEZI's recent sponsored collaborations (one each for TikTok).

peruvian_princesaaa x DEZI

peruvian_princesaaa

@peruvian_princesaaa

14 Mar, 26

1.4M

97.2k

[...] #fashion @I.AM.GIA @Coach @Bye Bambi @DEZI EYEWEAR

Influencer bio

DMV📍 ✨Amateur Fashionista✨ NADI Partner @NADI by Dani Code:PRINCESA10 Ig: Peruvian_princesaa 💌 peruvian.princesaa@gmail.com

Collaboration metrics

Post views1.4M

Post EMV $32.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 54.6% of partnerships featuring creators averaging <1K views, DEZI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (31.4k avg views/post):

theamandacannon x DEZI

theamandacannon

@theamandacannon

05 Nov, 25

84k

456

Obsessed @DEZI EYEWEAR 🤎 #dezieyewear #dezi #sunglasses

Influencer bio

Swedish | Nashville, TN Scandi approved TikTok shop finds Mostly neutrals 🫶🏼 👟🌾☕️🕊️

Collaboration metrics

Post views84.0k

Post EMV $1.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

luanaclairee x DEZI

luanaclairee

@luanaclairee

25 Nov, 25

35.7k

103

The way these @DEZI EYEWEAR pusha aviators elevate any [...]

Influencer bio

Empowering Confidence ✨ Beauty,Health & Fitness🔥 Mom Life 💪

Collaboration metrics

Post views35.7k

Post EMV $719

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DEZI's repeat partnerships

aestheticaleestyles x DEZI

aestheticaleestyles

@aestheticaleestyles

05 Oct, 25

28.1k

682

[...] 50 style shoukd be effortless @DEZI EYEWEAR @Halara @PAVOI @Ebifin [...]

aestheticaleestyles

@aestheticaleestyles

01 Sep, 25

12.2k

415

[...] 50 women @Gap @modern and chic @DEZI EYEWEAR @QVC, Inc #fallfashion [...]

aestheticaleestyled

@aestheticaleestyled

13 Sep, 25

11.6k

198

@DEZI EYEWEAR instant cool vibe and [...]

erensnchz x DEZI

erensnchz

@erensnchz

18 Apr, 26

1.1k

12

MIAMI by @DEZI EYEWEAR are the perfect [...]

erensnchz

@erensnchz

05 Dec, 25

820

8

NAOMI by @DEZI EYEWEAR gives pure 90’s it-girl [...]

erensnchz

@erensnchz

16 Oct, 25

761

10

HOOKED by @DEZI EYEWEAR are literally the [...]

tiktokshopwithveroo x DEZI

movingwithvero

@movingwithvero

11 Feb, 26

822

6

[...] what I actually use & @DEZI EYEWEAR @deziskin is just my go [...]

ttshopveroo

@ttshopveroo

02 Jun, 26

469

1

[...] has been my go to . Perrona by @DEZI EYEWEAR

movingwithvero

@movingwithvero

02 Mar, 26

363

8

& @DEZI EYEWEAR on the face & they are [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Sweden (6.9%)
• Canada (6.6%)
• United Kingdom (5.6%)

Here is another example of DEZI collaborating with an influencer in United States.

judyypelayo x DEZI

judyypelayo

@judyypelayo

29 Nov, 25

109.7k

609

#dezi #dezieyewear #sunnies #sunglasses [...]

DEZI's influencer activity vs. related brands

DEZI operates in fashion eyewear, competing through trend cycles, drops, and creator styling. QUAY and SOJOS VISION share the same sunglasses-first positioning and similar influencer content formats (try-ons, outfit pairings, and launches).

Total influencer content

SOJOS VISION leads with 3k sponsored posts, significantly outpacing QUAY (2k posts) and DEZI (1.5k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs.

By social platform

DEZI leads on TikTok, while SOJOS VISION has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with SOJOS VISION at 1.5k, QUAY at 577, DEZI at 0 posts. DEZI's activity is particularly concentrated on TikTok. On Instagram, SOJOS VISION has far more posts than QUAY, while DEZI has none.

By geographical market

SOJOS VISION has the highest estimated sponsored-post volume in United States (1.9k posts, 62.8%), Italy (161 posts, 5.4%), Brazil (117 posts, 3.9%), while QUAY leads in United Kingdom with 159 posts (8.1%), while DEZI has the highest estimated sponsored-post volume in Sweden (101 posts, 6.9%), Canada (97 posts, 6.6%). Looking at United States specifically, the split is SOJOS VISION at 1.9k posts (62.8%), QUAY at 1.3k posts (66.4%), DEZI at 1.1k posts (74.4%).