DEZI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 802 pieces of influencer content sponsored by DEZI over the last 12 months.
This report breaks down where & how DEZI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DEZI, see here: DEZI influencers.
Influencer activity throughout the year
DEZI's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
DEZI's influencer activity by month
Number of sponsored posts
DEZI's influencer output appears relatively consistent throughout the year, averaging about 67 sponsored posts per month. June recorded the highest volume at 101 posts (51% above average), while October was the quietest at 44 posts.
DEZI's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 546k, while August recorded the least at 103.8k. Across all tracked posts in the 12-month window, average views per post were 3.6k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @jackieinreallife, generated 116.8k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DEZI's sponsored influencer collaborations break down by social platform:
- TikTok: 802 posts (100%)
DEZI's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DEZI.
Here are 1 examples of DEZI's recent sponsored collaborations (one each for TikTok).
jackieinreallife x DEZI
Influencer bio
Womanhood•DITL•Hauls No Niche Just Me TTS @jackie Jaclyn.Baltazar@gmail.com 📍LA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DEZI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DEZI's influencers average views (TikTok)
Based on each influencer's average views per post
With 46% of partnerships featuring creators averaging <1K views, DEZI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 39.2%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 100K-500K and 500K+ segments.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (92.6k avg views/post):
theedanihernandez x DEZI
![TikTok post by @theedanihernandez for DEZI. Caption reads: [...] #bodysuitstyle #shapewear #redbodysuit....](https://images.od.modash.io/f4f7ace0435f77107470429f15a8fe2660b52451)
Influencer bio
IG: theedanihernandez 💌: info.danih@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.5k avg views/post):
maarlaav x DEZI
![TikTok post by @maarlaav for DEZI. Caption reads: @DEZI EYEWEAR #dezieyewear #sunglasses [...].](https://images.od.modash.io/0083c73087a85104374676e89507211d70c62132)
Influencer bio
Fashion | Hair | Beauty IG: Maarlaav
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DEZI's repeat partnerships
Out of 459 unique influencers in our dataset, 30 of them (7%) posted content for DEZI in 3 or more separate calendar months. The most consistent partner is @aestheticaleestyles, who has collaborated across 8 months with 25 total posts.
Here are 3 examples of DEZI's repeat influencer partnerships, with links to the sponsored content.
aestheticaleestyles x DEZI
![TikTok post by @aestheticaleestyled for DEZI. Caption reads: @DEZI EYEWEAR instant cool vibe and [...].](https://images.od.modash.io/5073b5640fd6a931461b89a0e65c95bfb897b07b)
![TikTok post by @aestheticaleestyled for DEZI. Caption reads: [...] women @Gap @modern and chic @DEZI EYEWEAR....](https://images.od.modash.io/4abcb1df04af8a7e7a841615da84fb3d5a498fff)
![TikTok post by @aestheticaleestyled for DEZI. Caption reads: [...] @Bose @BoomBoom @AnkerOfficial @DEZI EYEWEAR....](https://images.od.modash.io/4f6de39f4cef2429e2255e823da6cee56958614d)
briannametzger1 x DEZI
![TikTok post by @briannametzger1 for DEZI. Caption reads: [...] Stunning on any face shape 🤎 #dezi....](https://images.od.modash.io/efcc4fe96d42f721e92345a0ecf3ee68509ea426)
![TikTok post by @briannametzger1 for DEZI. Caption reads: [...] Perkins eats every single time @DEZI EYEWEAR....](https://images.od.modash.io/ed84c5774064ee2f8bd7662e9e34c3ae39cdc297)
![TikTok post by @briannametzger1 for DEZI. Caption reads: [...] good on anyone’s face shape #dezi....](https://images.od.modash.io/6984baf5a3e52054532444501e1d85ec8a0c36df)
the_pinder_home x DEZI
![TikTok post by @the_pinder_home for DEZI. Caption reads: [...] @RoC Skincare @elfcosmetics @DEZI EYEWEAR....](https://images.od.modash.io/2fe6a9786744d2d517cd1fb142c29d33851faf16)
![TikTok post by @the_pinder_home for DEZI. Caption reads: [...] #sunglasses #sunnies #aviators #dezi....](https://images.od.modash.io/854c749746eb3b88af9b5614f314f1ae198ecaf9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
DEZI's influencer activity vs. related brands
DEZI, QUAY, and SOJOS VISION compete in sunglasses with heavy reliance on creator try-ons and outfit styling. Their customers overlap around trend-led eyewear shoppers looking for statement frames at accessible price points.
Total influencer content
DEZI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 1.2k sponsored posts, significantly outpacing DEZI (802 posts) and QUAY (366 posts). Across all three brands, the average volume is 773 posts, suggesting moderate but consistent investment.
By social platform
DEZI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DEZI leads on TikTok, while SOJOS VISION has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with SOJOS VISION at 528, QUAY at 84, DEZI at 0 posts. DEZI's activity is particularly concentrated on TikTok. Instagram activity differs widely: SOJOS VISION has 528 posts and QUAY has 84, while DEZI has none.
Read more influencer strategy breakdowns
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