DEZI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by DEZI over the last 12 months.
This report breaks down where & how DEZI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DEZI, see here: DEZI influencers.
Influencer activity throughout the year
DEZI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DEZI's influencer activity by month
Number of sponsored posts
DEZI's influencer posting pattern appears irregular, with notable fluctuations month to month. June saw the highest output at 209 posts (48% above the 141 monthly average), while April was the quietest at 79 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DEZI's sponsored influencer collaborations break down by social platform:
- TikTok: 1.7k posts (100%)
DEZI's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DEZI.
Here are 1 examples of DEZI's recent sponsored collaborations (one each for TikTok).
peruvian_princesaaa x DEZI
![TikTok post by @peruvian_princesaaa for DEZI. Caption reads: [...] #fashion @I.AM.GIA @Coach @Bye Bambi @DEZI....](https://images.od.modash.io/37a2c79e5728d9f8a20ea6b461ef1e9492a4a160)
Influencer bio
DMV📍 ✨Amateur Fashionista✨ NADI Partner @NADI by Dani Ig: Peruvian_princesaa 💌 peruvian.princesaa@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.4%
- Carousels: 8.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DEZI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DEZI's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.4% of partnerships featuring creators averaging <1K views, DEZI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 37.6%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (69.9k avg views/post):
theedanihernandez x DEZI
Influencer bio
IG: theedanihernandez 💌: info.danih@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.3k avg views/post):
tanyaa0444 x DEZI
Influencer bio
🇲🇽 ig@t4ny4aguirre
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DEZI's repeat partnerships
Out of 776 unique influencers in our dataset, 98 of them (13%) posted content for DEZI in 3 or more separate calendar months. The most consistent partner is @aestheticaleestyles, who has collaborated across 9 months with 34 total posts.
Here are 3 examples of DEZI's repeat influencer partnerships, with links to the sponsored content.
aestheticaleestyles x DEZI
![TikTok post by @aestheticaleestyles for DEZI. Caption reads: [...] 50 style shoukd be effortless @DEZI EYEWEAR....](https://images.od.modash.io/52f792c9e84481958e403057a51de771136853ce)
![TikTok post by @aestheticaleestyles for DEZI. Caption reads: [...] 50 women @Gap @modern and chic @DEZI EYEWEAR....](https://images.od.modash.io/4abcb1df04af8a7e7a841615da84fb3d5a498fff)
![TikTok post by @aestheticaleestyled for DEZI. Caption reads: @DEZI EYEWEAR instant cool vibe and [...].](https://images.od.modash.io/5073b5640fd6a931461b89a0e65c95bfb897b07b)
briannametzger1 x DEZI
![TikTok post by @briannametzger1 for DEZI. Caption reads: [...] Stunning on any face shape 🤎 #dezi....](https://images.od.modash.io/efcc4fe96d42f721e92345a0ecf3ee68509ea426)
![TikTok post by @briannametzger1 for DEZI. Caption reads: [...] Perkins eats every single time @DEZI EYEWEAR....](https://images.od.modash.io/ed84c5774064ee2f8bd7662e9e34c3ae39cdc297)
![TikTok post by @briannametzger1 for DEZI. Caption reads: [...] good on anyone’s face shape #dezi....](https://images.od.modash.io/6984baf5a3e52054532444501e1d85ec8a0c36df)
erensnchz x DEZI
![TikTok post by @erensnchz for DEZI. Caption reads: Dezi Miami Sunglasses in PINK 💖 [...].](https://images.od.modash.io/2c666f830b2468837718bea23794f825886a47f7)
![TikTok post by @erensnchz for DEZI. Caption reads: MIAMI by @DEZI EYEWEAR are the perfect [...].](https://images.od.modash.io/b203bb96abf473c5156342a72810aa4ada4a7158)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
DEZI's influencer activity vs. related brands
DEZI competes with QUAY and SOJOS VISION in fashion eyewear marketed heavily through style creators and trend cycles. They share similar audiences shopping statement sunglasses and influencer-collab drops.
Total influencer content
DEZI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3.4k sponsored posts, significantly outpacing QUAY (1.7k posts) and DEZI (1.7k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs. SOJOS VISION has about twice as many total posts as DEZI and QUAY.
By social platform
DEZI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DEZI leads on TikTok, while SOJOS VISION has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with SOJOS VISION at 1.9k, QUAY at 552, DEZI at 0 posts. DEZI's activity is particularly concentrated on TikTok. On Instagram, SOJOS VISION has more than three times the posts of QUAY, while DEZI has none.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- MOOSLOVER's Influencer Marketing Strategy
- Show Me Your Mumu's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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