DEZI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by DEZI over the last 12 months.
This report breaks down where & how DEZI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DEZI, see here: DEZI influencers.
Influencer activity throughout the year
DEZI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DEZI's influencer activity by month
Number of sponsored posts
DEZI's influencer posting pattern appears irregular, with notable fluctuations month to month. June saw the highest output at 221 posts (44% above the 153 monthly average), while March was the quietest at 23 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DEZI's sponsored influencer collaborations break down by social platform:
- TikTok: 1.8k posts (99.9%)
- YouTube: 1 posts (0.1%)
DEZI's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DEZI.
Here are 1 examples of DEZI's recent sponsored collaborations (one each for TikTok).
valerieesernaa x DEZI
Influencer bio
my life & more ✨ IE, CA 📍 mommy of three 🩷🩵💗 💌 valerieesernaa@gmail.com 🇨🇴
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.4%
- Carousels: 9.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DEZI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DEZI's influencers average views (TikTok)
Based on each influencer's average views per post
With 41.4% of partnerships featuring creators averaging <1K views, DEZI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 38.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (92.6k avg views/post):
theedanihernandez x DEZI
![TikTok post by @theedanihernandez for DEZI. Caption reads: [...] #bodysuitstyle #shapewear #redbodysuit....](https://images.od.modash.io/f4f7ace0435f77107470429f15a8fe2660b52451)
Influencer bio
IG: theedanihernandez 💌: info.danih@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
brendalalatina x DEZI
Influencer bio
Purépecha 🪶🇲🇽 Host @LatiNation Media @latinationlatina Digital Creator🎥 | 📧 brendalalatina@gmail.com Founder @parakata.creativestudio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DEZI's repeat partnerships
Out of 823 unique influencers in our dataset, 108 of them (13%) posted content for DEZI in 3 or more separate calendar months. The most consistent partner is @aestheticaleestyles, who has collaborated across 9 months with 30 total posts.
Here are 3 examples of DEZI's repeat influencer partnerships, with links to the sponsored content.
aestheticaleestyles x DEZI
![TikTok post by @aestheticaleestyles for DEZI. Caption reads: [...] 50 style shoukd be effortless @DEZI EYEWEAR....](https://images.od.modash.io/52f792c9e84481958e403057a51de771136853ce)
![TikTok post by @aestheticaleestyles for DEZI. Caption reads: [...] 50 women @Gap @modern and chic @DEZI EYEWEAR....](https://images.od.modash.io/4abcb1df04af8a7e7a841615da84fb3d5a498fff)
![TikTok post by @aestheticaleestyled for DEZI. Caption reads: @DEZI EYEWEAR instant cool vibe and [...].](https://images.od.modash.io/5073b5640fd6a931461b89a0e65c95bfb897b07b)
briannametzger1 x DEZI
![TikTok post by @briannametzger1 for DEZI. Caption reads: [...] way I am IN LOVE with these!!! @DEZI EYEWEAR....](https://images.od.modash.io/33d3462422fc2e575333156bd173adf380f775ff)
![TikTok post by @briannametzger1 for DEZI. Caption reads: [...] In love with these sunglasses @DEZI EYEWEAR.](https://images.od.modash.io/4706e97d5de5782f9489d8150f28110e637d4bf8)
![TikTok post by @briannametzger1 for DEZI. Caption reads: [...] pairs now that they’re on sale @DEZI EYEWEAR....](https://images.od.modash.io/712cdb61f9a26d30156e3e29e3e17471a0ffe43c)
stylingwithjanae x DEZI
![TikTok post by @stylingwithjanae for DEZI. Caption reads: [...] Get them before they are gone @DEZI EYEWEAR.](https://images.od.modash.io/9094de89912ce02124b326ca7ad96a6b8d3fbd7a)
![TikTok post by @stylingwithjanae for DEZI. Caption reads: @DEZI EYEWEAR never disappoints ! [...].](https://images.od.modash.io/67dd00c59484348cffd5b489ff03acd2708dd0a0)
![TikTok post by @stylingwithjanae for DEZI. Caption reads: [...] on the style and color combo! @DEZI EYEWEAR....](https://images.od.modash.io/448e35e386bc04122e40736829e40eee864d6232)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DEZI had the most influencer activity. 74.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Sweden (7.2%)
- Canada (7%)
- United Kingdom (5.4%)
DEZI's influencer activity by market
Here is another example of DEZI collaborating with an influencer in United States.
stylingwithjanae x DEZI
DEZI's influencer activity vs. related brands
DEZI targets fashion eyewear consumers who shop through trend and creator endorsements. QUAY and SOJOS VISION compete in the same sunglasses space with similar price points and social-heavy influencer marketing approaches.
Total influencer content
DEZI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3.8k sponsored posts, significantly outpacing DEZI (1.8k posts) and QUAY (1.8k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs.
By social platform
DEZI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DEZI leads on TikTok, while SOJOS VISION has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with SOJOS VISION at 2.1k, QUAY at 720, DEZI at 0 posts. DEZI's activity is particularly concentrated on TikTok. On Instagram, SOJOS VISION has far more posts than QUAY, while DEZI has none.
By geographical market
DEZI vs. related brands influencer activity (by country)
Estimated sponsored posts in DEZI's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (2.3k posts, 61.2%), Georgia (197 posts, 5.2%), Italy (167 posts, 4.4%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (156 posts, 8.9%), Brazil (74 posts, 4.2%), while DEZI has the highest estimated sponsored-post volume in Sweden (132 posts, 7.2%), Canada (129 posts, 7%). Looking at United States specifically, the split is SOJOS VISION at 2.3k posts (61.2%), DEZI at 1.4k posts (74.5%), QUAY at 1.1k posts (65%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- FITJEANS's Influencer Marketing Strategy
- Qure Skincare's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.