DEZI Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by DEZI over the last 12 months.

This report breaks down where & how DEZI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with DEZI, see here: DEZI influencers.

Influencer activity throughout the year

DEZI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

DEZI's sponsored post volume peaks in October with 194 posts, 83% higher than the monthly average of 106. August recorded the lowest activity at 52 posts, 51% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DEZI's sponsored influencer collaborations break down by social platform:

• TikTok: 1.3k posts (99.8%)
• YouTube: 3 posts (0.2%)

TikTok influencer marketing is a clear focus for DEZI.

Here are 1 examples of DEZI's recent sponsored collaborations (one each for TikTok).

peruvian_princesaaa x DEZI

peruvian_princesaaa

@peruvian_princesaaa

14 Mar, 26

1.4M

97.2k

[...] #fashion @I.AM.GIA @Coach @Bye Bambi @DEZI EYEWEAR

Influencer bio

DMV📍 ✨Amateur Fashionista✨ NADI Partner @NADI by Dani Code:PRINCESA10 Ig: Peruvian_princesaa 💌 peruvian.princesaa@gmail.com

Collaboration metrics

Post views1.4M

Post EMV $32.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 58.7% of partnerships featuring creators averaging <1K views, DEZI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (27.3k avg views/post):

jadenanderson_ x DEZI

jadenanderson_

@jadenanderson_

23 Oct, 25

37.9k

292

[...] these 😎🖤 I need them in every color. @DEZI EYEWEAR #dezipusha #elevatedstyle [...]

Influencer bio

wearing, styling & romanticizing life🕯️🍂🖤 ✉️ Everydayjaden@gmail.com

Collaboration metrics

Post views37.9k

Post EMV $773

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.3k avg views/post):

tanyaa0444 x DEZI

tanyaa0444

@tanyaa0444

21 Oct, 25

9.8k

213

LOVE SM 😋🍒@DEZI EYEWEAR #dezi #dezieyewear #glasses

Influencer bio

🇲🇽 ig@t4ny4aguirre

Collaboration metrics

Post views9.8k

Post EMV $206

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DEZI's repeat partnerships

aestheticaleestyles x DEZI

aestheticaleestyles

@aestheticaleestyles

05 Oct, 25

28.1k

682

[...] 50 style shoukd be effortless @DEZI EYEWEAR @Halara @PAVOI @Ebifin [...]

aestheticaleestyles

@aestheticaleestyles

01 Sep, 25

12.2k

415

[...] 50 women @Gap @modern and chic @DEZI EYEWEAR @QVC, Inc #fallfashion [...]

aestheticaleestyled

@aestheticaleestyled

13 Sep, 25

11.6k

198

@DEZI EYEWEAR instant cool vibe and [...]

tiktokshopwithveroo x DEZI

movingwithvero

@movingwithvero

11 Feb, 26

822

6

[...] what I actually use & @DEZI EYEWEAR @deziskin is just my go [...]

tiktokshopwithveroo

@tiktokshopwithveroo

28 Aug, 26

634

2

Plush pink in Chula @DEZI EYEWEAR

tiktokshopwithveroo

@tiktokshopwithveroo

22 Jul, 26

605

2

Summer favorite @DEZI EYEWEAR

yadeemarquez1 x DEZI

yadeemua

@yadeemua

27 Mar, 26

17.1k

238

GET YOURS BEFORE IT SELLS OUT @DEZI EYEWEAR BBY GIRL/ BBY BLUE 🦋 [...]

yadeemua

@yadeemua

25 Mar, 26

6.2k

70

Just got my new @DEZI EYEWEAR sunglasses in BBY BLUE [...]

yadeemua

@yadeemua

26 Mar, 26

6.1k

46

NEW! limited Quantities! @DEZI EYEWEAR by @Desi Perkins BBY [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Sweden (10.9%)
• Canada (5.6%)
• United Kingdom (5.3%)

Here is another example of DEZI collaborating with an influencer in United States.

judyypelayo x DEZI

judyypelayo

@judyypelayo

29 Nov, 25

109.7k

609

#dezi #dezieyewear #sunnies #sunglasses [...]

DEZI's influencer activity vs. related brands

DEZI competes directly in eyewear with QUAY and SOJOS VISION, all popular in influencer styling content and drop-driven launches. They target similar trend-seeking consumers buying sunglasses based on fit, vibe, and creator try-ons.

Total influencer content

SOJOS VISION leads with 2.5k sponsored posts, notably outpacing QUAY (2.1k posts) and DEZI (1.3k posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments.

By social platform

Among these brands, SOJOS VISION leads on Instagram and YouTube and QUAY leads on TikTok. The gap is most notable on Instagram, with SOJOS VISION at 1.2k, QUAY at 548, DEZI at 0 posts. DEZI's activity is particularly concentrated on TikTok. On Instagram, DEZI has no posts while QUAY and SOJOS VISION each have hundreds.

By geographical market

SOJOS VISION has the highest estimated sponsored-post volume in United States (1.6k posts, 62.7%), Italy (151 posts, 6%), India (103 posts, 4.1%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (180 posts, 8.4%), Brazil (111 posts, 5.2%), while DEZI has the highest estimated sponsored-post volume in Sweden (139 posts, 10.9%), Canada (71 posts, 5.6%). Looking at United States specifically, the split is SOJOS VISION at 1.6k posts (62.7%), QUAY at 1.4k posts (65.9%), DEZI at 924 posts (72.4%).