New Era Cap Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 346 pieces of influencer content sponsored by New Era Cap over the last 12 months.
This report breaks down where & how New Era Cap invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with New Era Cap, see here: New Era Cap influencers.
Influencer activity throughout the year
New Era Cap's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
New Era Cap's influencer activity by month
Number of sponsored posts
New Era Cap's sponsored post volume peaks in April with 49 posts, 69% higher than the monthly average of 29. August recorded the lowest activity at 12 posts, 59% below average.
New Era Cap's influencer activity by month (views)
Total views on sponsored video posts
December generated the most views at 5.9M, while August recorded the least at 17.3k. Across all tracked posts in the 12-month window, average views per post were 61.4k. Interestingly, the highest-view month (December) does not align with peak post volume (April), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @thatsportsguy5, generated 3.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of New Era Cap's sponsored influencer collaborations break down by social platform:
- Instagram: 279 posts (80.6%)
- TikTok: 66 posts (19.1%)
- YouTube: 1 posts (0.3%)
New Era Cap's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for New Era Cap.
Here are 3 examples of New Era Cap's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nba x New Era Cap
![Instagram post by @nba for New Era Cap. Caption reads: [...] on the carpet with fresh hats by....](https://images.od.modash.io/424afd535d5d62d8249a6f0363bfb2d54ba01c1f)
Influencer bio
The 2025-26 NBA season continues FRIDAY with AWS NBA Rivals Week action on Prime! 7:00pm/et: ROCKETS/PISTONS 9:30pm/et: NUGGETS/BUCKS
Collaboration metrics
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thatsportsguy5 x New Era Cap
![TikTok post by @thatsportsguy5 for New Era Cap. Caption reads: [...] Get yours today and shop at @neweracap....](https://images.od.modash.io/960c3799645bcd54808ddbdd040fa4195e9b293f)
Influencer bio
Everything and all things sports!🏈🏀⚽️ 📩:TJ@undercurrent.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AidenMcIntyreBaseball x New Era Cap
![YouTube post by @AidenMcIntyreBaseball for New Era Cap. Caption reads: [...] Era Hats -....](https://images.od.modash.io/64c2033d29a70bec884a0d092d02655492d295e9)
Influencer bio
The Baseball Players Channel ⚾️ I was a professional baseball player, but I never should have made it. I was benched in high school, cut in college, and transferred three times—but none of that stopped me. I fell in love with baseball at 10 years old, and I want to share that love for the game with you. I believe baseball should be fun, affordable, and a game that players pursue with no regrets. Baseball is hard. Feel confident chasing your dreams. If you're a baseball player, subscribe for daily content, and say hi! I love talking to you ❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 54.1%
- Reels: 45.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers New Era Cap are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
New Era Cap's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.8% of partnerships featuring creators averaging 10K-50K views, New Era Cap's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (327.6k avg views/post):
neslisahfazlagic x New Era Cap
Influencer bio
Sürdürülebilir Stil Tüyoları-Maximalist Soul Eclectic Style,Vintage Alışveriş Deneyimi 💌 neslisahkartal@gmail.com Co-founder&Designer @ecotone.online
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
diablosrojosfem x New Era Cap
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
New Era Cap's repeat partnerships
Out of 232 unique influencers in our dataset, 15 of them (6%) posted content for New Era Cap in 3 or more separate calendar months. The most consistent partner is @tigers, who has collaborated across 5 months with 6 total posts. @mbfantasylife alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of New Era Cap's repeat influencer partnerships, with links to the sponsored content.
tigers x New Era Cap
![Instagram post by @tigers for New Era Cap. Caption reads: A @neweracap fit for the number one farm [...].](https://images.od.modash.io/13bdbcdb73f5550c5b012849f50e16cea6958a20)
__serako.r__ x New Era Cap
ame.spi x New Era Cap
![Instagram post by @ame.spi for New Era Cap. Caption reads: [...]
cap: @onspotz_official x @neweracap....](https://images.od.modash.io/2b8b5f25fc1dc8090dd6032d4d8521b46073f4dc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where New Era Cap had the most influencer activity. 42.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (12.6%)
- Mexico (11.9%)
- Indonesia (5.7%)
New Era Cap's influencer activity by market
Here is another example of New Era Cap collaborating with an influencer in United States.
nfl x New Era Cap
![TikTok post by @nfl for New Era Cap. Caption reads: [...] weather 😂 #newenglandpatriots #nfl....](https://images.od.modash.io/2028a727b233279be3e795b24f16aa1a322e11b9)
New Era Cap's influencer activity vs. related brands
New Era Cap overlaps with DEZI and Wildflower Cases in the accessories space where style creators drive demand through outfit styling and drops. These brands compete for the same fashion-forward audience that buys add-on statement pieces.
Total influencer content
New Era Cap vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DEZI leads with 748 sponsored posts, marginally ahead of Wildflower Cases (742 posts) and New Era Cap (346 posts). Across all three brands, the average volume is 612 posts, suggesting moderate but consistent investment. DEZI and Wildflower Cases each have more than twice as many total posts as New Era Cap.
By social platform
New Era Cap vs. related brands influencer activity (by social platform)
Sponsored posts by platform
New Era Cap leads on Instagram and YouTube, while DEZI leads on TikTok. The gap is most notable on Instagram, with New Era Cap at 279, Wildflower Cases at 48, DEZI at 35 posts. New Era Cap's activity is particularly concentrated on Instagram. New Era Cap has far more Instagram posts, while DEZI and Wildflower Cases have far more TikTok posts.
By geographical market
New Era Cap vs. related brands influencer activity (by country)
Estimated sponsored posts in New Era Cap's top markets
DEZI has the highest estimated sponsored-post volume in United States (589 posts, 78.8%), Brazil (23 posts, 3.1%), while Wildflower Cases has the highest estimated sponsored-post volume in Taiwan (60 posts, 8.1%), United Kingdom (37 posts, 5%), while New Era Cap has the highest estimated sponsored-post volume in Japan (44 posts, 12.6%), Mexico (41 posts, 11.9%). Looking at United States specifically, the split is DEZI at 589 posts (78.8%), Wildflower Cases at 412 posts (55.5%), New Era Cap at 148 posts (42.8%). New Era Cap's strength in Japan may indicate a home-market focus, while Wildflower Cases shows broader regional investment.
Read more influencer strategy breakdowns
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