New Era Cap Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by New Era Cap over the last 12 months.
This report breaks down where & how New Era Cap invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with New Era Cap, see here: New Era Cap influencers.
Influencer activity throughout the year
New Era Cap's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
New Era Cap's influencer activity by month
Number of sponsored posts
New Era Cap's influencer activity appears to have tapered over the year, from 71 posts in January down to 101 in December. May was the busiest month at 425 posts, 183% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of New Era Cap's sponsored influencer collaborations break down by social platform:
- Instagram: 957 posts (52.9%)
- TikTok: 768 posts (42.5%)
- YouTube: 83 posts (4.6%)
New Era Cap's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for New Era Cap.
Here are 3 examples of New Era Cap's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nba x New Era Cap
![Instagram post by @nba for New Era Cap. Caption reads: [...] big night at the 2026 NBA Draft! 👏....](https://images.od.modash.io/f227c71b2fcac4ec9515d46c69da365d0e66f0d1)
Influencer bio
The New York Knicks are the 2025-26 NBA Champions! 🏆
Collaboration metrics
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thatsportsguy5 x New Era Cap
![TikTok post by @thatsportsguy5 for New Era Cap. Caption reads: [...] Get yours today and shop at @neweracap....](https://images.od.modash.io/960c3799645bcd54808ddbdd040fa4195e9b293f)
Influencer bio
Everything and all things sports!🏈🏀⚽️ 📩:thatsportsguy5@key-mgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
steviesalle x New Era Cap
Influencer bio
Stevie Salle is a Seattle-based Men's Fashion and Lifestyle Content Creator with over 10 years of experience producing content spanning style, travel, technology, luxury experiences, and elevated living. Recognized for his refined, minimalist aesthetic and authentic storytelling, he has partnered with global brands including Prada, Dior, Chanel, Nordstrom, Nike, Lululemon, Canon, Best Buy, Sephora, and StockX. Through high-quality visual content and trusted recommendations, Stevie has built a community of nearly 200,000 followers across platforms. Beyond brand awareness, Stevie is known for delivering measurable results for partners through authentic product integration, helping brands drive engagement, consumer trust, and meaningful purchasing decisions. His audience values his honest recommendations, resulting in strong campaign performance and long-term relationships with leading brands across fashion, lifestyle, travel, and technology. Business Inquiries: contactsrxgs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 53.8%
- Reels: 46.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers New Era Cap are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
New Era Cap's influencers average views (Instagram)
Based on each influencer's average views per post
With 43.9% of partnerships featuring creators averaging 10K-50K views, New Era Cap's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (25.4k avg views/post):
newerawomenjp x New Era Cap
Influencer bio
#NewEraWomen #NewEra #ニューエラ
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.3k avg views/post):
dudaferrari x New Era Cap
Influencer bio
a menina do cabelo verde! ツ conteúdo na @tm1.br 📱 realtime, experiências & criatividade. 🎬 aprenda comigo ou me contrate. ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
New Era Cap's repeat partnerships
Out of 1.1k unique influencers in our dataset, 11 of them (1%) posted content for New Era Cap in 3 or more separate calendar months. The most consistent partner is @claufitteds, who has collaborated across 12 months with 47 total posts.
Here are 3 examples of New Era Cap's repeat influencer partnerships, with links to the sponsored content.
hirokistyle978 x New Era Cap
![YouTube post by @hirokistyle978 for New Era Cap. Caption reads: [Gamakatsu/Standard Treble S-SP Series] [Hiroki....](https://images.od.modash.io/8faa47839a06cce0f0611ec4b5f15da8651231a2)
![YouTube post by @hirokistyle978 for New Era Cap. Caption reads: [SUNLINE hoodies available here] [Hiroki Yasuda]....](https://images.od.modash.io/1063e1e73b8dcdc2725e3170acb661a5bfed9dda)
kyojihoriguchi6462 x New Era Cap
hanzcanada x New Era Cap
![TikTok post by @hanzcanada for New Era Cap. Caption reads: [...] wish I can buy straight from @neweracap us....](https://images.od.modash.io/b0b94980fd82ec113b8477424b3d903d8ba376a7)
![TikTok post by @hanzcanada for New Era Cap. Caption reads: [...] arrived today & Loving it @neweracap....](https://images.od.modash.io/f3aef3d0c1d51ed8abd6f6b10c68ea7ab1f48e66)
![TikTok post by @hanzcanada for New Era Cap. Caption reads: [...] NY ones #hinthint 😉 @neweracap #9forty....](https://images.od.modash.io/a95335ebc78af9ceb2f93048eed92b471bd30845)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where New Era Cap had the most influencer activity. 20.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (17.5%)
- Brazil (10.5%)
- Mexico (8.6%)
New Era Cap's influencer activity by market
Here is another example of New Era Cap collaborating with an influencer in United States.
ryanwms1 x New Era Cap
New Era Cap's influencer activity vs. related brands
Daniel Wellington and QUAY are prominent accessories brands that compete for similar fashion-focused consumers through strong lifestyle positioning and influencer-driven marketing. Both overlap with New Era Cap in the broader accessories space where brand identity and social visibility heavily influence purchase decisions.
Total influencer content
New Era Cap vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
QUAY leads with 2k sponsored posts, marginally ahead of New Era Cap (1.8k posts) and Daniel Wellington (1.7k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
New Era Cap vs. related brands influencer activity (by social platform)
Sponsored posts by platform
New Era Cap leads on YouTube, while Daniel Wellington has the most activity on Instagram and QUAY has the most activity on TikTok. The gap is most notable on TikTok, with QUAY at 1.4k, New Era Cap at 768, Daniel Wellington at 357 posts. Daniel Wellington's activity is particularly concentrated on Instagram. On TikTok, QUAY has nearly twice as many posts as New Era Cap and nearly four times as many as Daniel Wellington, while on YouTube New Era Cap and Daniel Wellington have far more posts than QUAY.
By geographical market
New Era Cap vs. related brands influencer activity (by country)
Estimated sponsored posts in New Era Cap's top markets
QUAY has the highest estimated sponsored-post volume in United States (1.3k posts, 66.4%), United Kingdom (159 posts, 8.1%), while Daniel Wellington has the highest estimated sponsored-post volume in India (478 posts, 27.5%), South Africa (163 posts, 9.4%), while New Era Cap has the highest estimated sponsored-post volume in Japan (316 posts, 17.5%), Brazil (190 posts, 10.5%). Looking at United States specifically, the split is QUAY at 1.3k posts (66.4%), New Era Cap at 372 posts (20.6%). New Era Cap's strength in Japan may indicate a home-market focus, while Daniel Wellington shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Daniel Wellington's Influencer Marketing Strategy
- QUAY's Influencer Marketing Strategy
- Westmore Beauty's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
- Selkie's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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