We analyzed 6.6k pieces of influencer content sponsored by New Era Cap over the last 12 months.
This report breaks down where & how New Era Cap invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with New Era Cap, see here: New Era Cap influencers.
New Era Cap's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
New Era Cap's influencer output appears relatively consistent throughout the year, averaging about 547 sponsored posts per month. May recorded the highest volume at 702 posts (28% above average), while February was the quietest at 236 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of New Era Cap's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for New Era Cap.
Here are 3 examples of New Era Cap's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
U⃝ͧ̈༻⃛𝐴⃝̤̫ℛ໊𝒀̆̈☆⃝ BUT SOMETIMES, SOMEONE ELSE. 炭田ゆかり/ CHOKA HANKA 🐾FULL TIME PUNX*** ☆★☆★ 🐇: @ganzhase 💎 : @_lied__ ✉️: ucary.valentine@gmail.com
Collaboration metrics
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Influencer bio
Everything and all things sports!🏈🏀⚽️ 📩:TJ@undercurrent.net
Collaboration metrics
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Influencer bio
The Baseball Players Channel ⚾️ I was a professional baseball player, but I never should have made it. I was benched in high school, cut in college, and transferred three times—but none of that stopped me. I fell in love with baseball at 10 years old, and I want to share that love for the game with you. I believe baseball should be fun, affordable, and a game that players pursue with no regrets. Baseball is hard. Feel confident chasing your dreams. If you're a baseball player, subscribe for daily content, and say hi! I love talking to you ❤️
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers New Era Cap are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.2% of partnerships featuring creators averaging 10K-50K views, New Era Cap's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (398.7k avg views/post):
Influencer bio
La M💋stra Locutora @lamega1077 Creadora de contenido❣️🐧 Traveler 🛬🇬🇹🇳🇱🇦🇹🇫🇮🇲🇽🇬🇷🇫🇷🇩🇴🇺🇸🇪🇨🇨🇷🇧🇪🇮🇹🇹🇷🇨🇿🇲🇦🇮🇸🇧🇿🇪🇸🇲🇻🇸🇬🇹🇭🇭🇳🇵🇦🇸🇻🇨🇴🇦🇪🏴🇧🇸🇸🇪🇰🇷🇯🇵🇧🇴🇵🇪🇦🇷🇧🇷🇵🇹🇨🇱
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.7k avg views/post):
Influencer bio
the spirit of st. louis & the best vibes in spring football
Collaboration metrics
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Out of 3.2k unique influencers in our dataset, 117 of them (4%) posted content for New Era Cap in 3 or more separate calendar months. The most consistent partner is @hatcrawler, who has collaborated across 12 months with 307 total posts. @hatcrawler alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of New Era Cap's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Japan is where New Era Cap had the most influencer activity. 27.9% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of New Era Cap collaborating with an influencer in Japan.
Steve Madden and ALDO Shoes are mass-market fashion accessory brands with broad distribution and similar style-driven marketing, often competing for the same trend-conscious consumers. Both also overlap with New Era Cap in casual streetwear-adjacent accessories and seasonal collaborations.
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 13.1k sponsored posts, significantly outpacing New Era Cap (6.6k posts) and ALDO Shoes (3.9k posts). Across all three brands, the average volume is 7.9k posts, indicating mature, scaled influencer programs. Steve Madden has about twice as many total posts as New Era Cap and more than three times as many as ALDO Shoes.
Sponsored posts by platform
Among these brands, Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 6k, ALDO Shoes at 813, New Era Cap at 805 posts. New Era Cap's activity is particularly concentrated on Instagram. On TikTok, Steve Madden has several times more posts than New Era Cap and ALDO Shoes.
Estimated sponsored posts in New Era Cap's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (7.2k posts, 54.9%), United Kingdom (719 posts, 5.5%), while New Era Cap has the highest estimated sponsored-post volume in Japan (1.8k posts, 27.9%), Mexico (441 posts, 6.7%), while ALDO Shoes has the highest estimated sponsored-post volume in India (807 posts, 20.7%), Indonesia (269 posts, 6.9%), suggesting a Asia focus. Looking at United States specifically, the split is Steve Madden at 7.2k posts (54.9%), New Era Cap at 1.7k posts (26%), ALDO Shoes at 1.3k posts (32.4%). New Era Cap's strength in Japan may indicate a home-market focus, while ALDO Shoes shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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