New Era Cap Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by New Era Cap over the last 12 months.
This report breaks down where & how New Era Cap invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with New Era Cap, see here: New Era Cap influencers.
Influencer activity throughout the year
New Era Cap's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
New Era Cap's influencer activity by month
Number of sponsored posts
New Era Cap's sponsored post volume appears to trend upward over the 12-month period, rising from 71 posts in January to 101 in December. The peak month, August, reached 463 posts, 193% higher than the monthly average of 158.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of New Era Cap's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (54.4%)
- TikTok: 751 posts (39.1%)
- YouTube: 125 posts (6.5%)
New Era Cap's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for New Era Cap.
Here are 3 examples of New Era Cap's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
suyimoto x New Era Cap
Influencer bio
🇰🇷 황수현 the mexicoreano 📍korea
Collaboration metrics
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thatsportsguy5 x New Era Cap
![TikTok post by @thatsportsguy5 for New Era Cap. Caption reads: [...] Get yours today and shop at @neweracap....](https://images.od.modash.io/960c3799645bcd54808ddbdd040fa4195e9b293f)
Influencer bio
Everything and all things sports!🏈🏀⚽️ 📩:thatsportsguy5@key-mgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
steviesalle x New Era Cap
Influencer bio
Stevie Salle is a Seattle-based Men’s Fashion & Lifestyle Content Creator who has been creating content for over 10 years across fashion, travel, technology, luxury, and everyday living. With a refined style and a focus on authentic storytelling, Stevie has worked with leading brands including Prada, Dior, Fendi, Moncler, SSENSE, Farfetch, Bergdorf Goodman, Selfridges, Nordstrom, Nike, StockX, Birkenstock, Walmart, Sephora, Canon, Best Buy, BEIS, and more. Stevie reaches nearly 200,000 people across YouTube, Instagram, and TikTok, creating content that feels polished yet relatable and grounded in real life. His audience looks to him for honest recommendations, personal style inspiration, product discoveries, and a glimpse into his everyday life. From men’s fashion, tech, travel, home, and lifestyle, Stevie creates thoughtful, engaging content that helps brands connect with audiences while feeling natural to his platform. Business Inquiries: contactsrxgs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 54.8%
- Reels: 45.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers New Era Cap are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
New Era Cap's influencers average views (Instagram)
Based on each influencer's average views per post
With 39% of partnerships featuring creators averaging 10K-50K views, New Era Cap's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (357.2k avg views/post):
kiyananthony x New Era Cap
![TikTok post by @kiyananthony for New Era Cap. Caption reads: [...] 'Cuse like it's my destiny, shop at....](https://images.od.modash.io/26c0471c965960126885d0242cc1ef25af4f2e5e)
Influencer bio
K I Y🥱
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.5k avg views/post):
ily.adri x New Era Cap
![TikTok post by @ily.adri for New Era Cap. Caption reads: [...] las gorras no son para chicas? 👀🎀....](https://images.od.modash.io/4ac0e21b323058d4dc83d0802468749e37763a46)
Influencer bio
Lifestyle / Fashion / Makeup Lima, Perú ✉️ omara@theinfluslab.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
New Era Cap's repeat partnerships
Out of 1.2k unique influencers in our dataset, 17 of them (1%) posted content for New Era Cap in 3 or more separate calendar months. The most consistent partner is @claufitteds, who has collaborated across 12 months with 39 total posts.
Here are 3 examples of New Era Cap's repeat influencer partnerships, with links to the sponsored content.
claufitteds x New Era Cap
![TikTok post by @claufitteds for New Era Cap. Caption reads: [...] que no te avisé. #newera #neweracap....](https://images.od.modash.io/1e85f94e22e43fa7182c6455b853464a448ee827)
![TikTok post by @claufitteds for New Era Cap. Caption reads: [...] y beneficios VIP 👀 #newera #neweracap....](https://images.od.modash.io/ecca21a74d55147d7e8f0237e14ebe7371bd9b7e)
![TikTok post by @claufitteds for New Era Cap. Caption reads: [...] 🛒 Cómpralos aquí #newera #neweracap....](https://images.od.modash.io/3f2469da945bbc9d910b8c6ed60c95916838e1d0)
hirokistyle978 x New Era Cap
![YouTube post by @hirokistyle978 for New Era Cap. Caption reads: [Chonchon Action Explanation] •....](https://images.od.modash.io/c7bb44e015d59eaa67e695c15d268a3123e33660)
![YouTube post by @hirokistyle978 for New Era Cap. Caption reads: [Gamakatsu/Standard Treble S-SP Series] [Hiroki....](https://images.od.modash.io/8faa47839a06cce0f0611ec4b5f15da8651231a2)
![YouTube post by @hirokistyle978 for New Era Cap. Caption reads: [SUNLINE hoodies available here] [Hiroki Yasuda]....](https://images.od.modash.io/1063e1e73b8dcdc2725e3170acb661a5bfed9dda)
surfing_kumebros x New Era Cap
![YouTube post by @surfing_kumebros for New Era Cap. Caption reads: [Please subscribe to our channel!] [Seapassion....](https://images.od.modash.io/32129ff0b79d6878a757a3ae7ff77212bdef821d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where New Era Cap had the most influencer activity. 22.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (20.5%)
- Mexico (16.9%)
- Brazil (5.8%)
New Era Cap's influencer activity by market
Here is another example of New Era Cap collaborating with an influencer in United States.
ryanwms1 x New Era Cap
New Era Cap's influencer activity vs. related brands
New Era Cap competes for fashion-accessory attention with QUAY and DEZI, all targeting trend-led consumers through style content, creator partnerships, and accessory-driven outfit finishing pieces.
Total influencer content
New Era Cap vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
QUAY leads with 2.1k sponsored posts, marginally ahead of New Era Cap (1.9k posts) and DEZI (1.3k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
By social platform
New Era Cap vs. related brands influencer activity (by social platform)
Sponsored posts by platform
New Era Cap leads on Instagram and YouTube, while QUAY leads on TikTok. The gap is most notable on Instagram, with New Era Cap at 1k, QUAY at 548, DEZI at 0 posts. QUAY's activity is particularly concentrated on TikTok. DEZI has no Instagram posts, while New Era Cap and QUAY each have hundreds.
By geographical market
New Era Cap vs. related brands influencer activity (by country)
Estimated sponsored posts in New Era Cap's top markets
QUAY has the highest estimated sponsored-post volume in United States (1.4k posts, 65.9%), United Kingdom (180 posts, 8.4%), Brazil (111 posts, 5.2%), while New Era Cap has the highest estimated sponsored-post volume in Japan (394 posts, 20.5%), Mexico (325 posts, 16.9%), while DEZI has the highest estimated sponsored-post volume in Sweden (139 posts, 10.9%), Canada (71 posts, 5.6%). Looking at United States specifically, the split is QUAY at 1.4k posts (65.9%), DEZI at 924 posts (72.4%), New Era Cap at 436 posts (22.7%). New Era Cap's strength in Japan may indicate a home-market focus, while DEZI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- DEZI's Influencer Marketing Strategy
- Lull's Influencer Marketing Strategy
- Showpo's Influencer Marketing Strategy
- Harry Potter's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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