New Era Cap Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by New Era Cap over the last 12 months.
This report breaks down where & how New Era Cap invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with New Era Cap, see here: New Era Cap influencers.
Influencer activity throughout the year
New Era Cap's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
New Era Cap's influencer activity by month
Number of sponsored posts
New Era Cap's influencer output appears relatively consistent throughout the year, averaging about 443 sponsored posts per month. December recorded the highest volume at 563 posts (27% above average), while May was the quietest at 219 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of New Era Cap's sponsored influencer collaborations break down by social platform:
- Instagram: 4.6k posts (86%)
- TikTok: 738 posts (13.9%)
- YouTube: 4 posts (0.1%)
New Era Cap's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for New Era Cap.
Here are 3 examples of New Era Cap's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sainktt x New Era Cap
Influencer bio
Shows: contato@rocksprodutora.com | 11 97959-6891 Publicidade: andressa@movingcomunicacao.com.br KTT ZOO • Ouça Agora👇
Collaboration metrics
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thatsportsguy5 x New Era Cap
![TikTok post by @thatsportsguy5 for New Era Cap. Caption reads: [...] Get yours today and shop at @neweracap....](https://images.od.modash.io/960c3799645bcd54808ddbdd040fa4195e9b293f)
Influencer bio
Everything and all things sports!🏈🏀⚽️ 📩:TJ@undercurrent.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
lids x New Era Cap
Influencer bio
Lids is a leading retailer of official licensed team and branded athletic apparel . You’ll find a wide range of hats, jerseys, t-shirts, and merchandise for the major sports leagues and their teams including the NFL, MLB, NBA, NHL, and NCAA. Our selection of branded apparel includes Nike, adidas, Under Armour, and much more. Lids’ videos showcase our newest merchandise, gear, and appearances from your favorite athletes. Buy team gear for Any Team, Any Time, Any Where at lids.com and be sure to follow us on social media for the latest updates. Check out the Blog: http://blog.lids.com/ Follow us on Instagram: http://www.instagram.com/lids/ Become a Facebook Fan: http://www.facebook.com/Lids Follow us on Twitter: http://twitter.com/lids
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 59.3%
- Reels: 40.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers New Era Cap are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
New Era Cap's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.7% of partnerships featuring creators averaging 10K-50K views, New Era Cap's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (537.0k avg views/post):
jorgezarzosaa x New Era Cap
Influencer bio
Familia • Bienestar • Vida con intención -De la autodestrucción al equilibrio -Esposo. Futuro papá. - @hablate.alchile
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
geki_style x New Era Cap
Influencer bio
🐟フィッシャーマン 🐟 釣りの「楽しさ」を表現しています😎✨🎣❗️ 自身のYouTubeチャンネル… 撃チャンネルも始めました🎥。 もう良かったチェックして下さいませ〜⬇️⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
New Era Cap's repeat partnerships
Out of 2.8k unique influencers in our dataset, 75 of them (3%) posted content for New Era Cap in 3 or more separate calendar months. The most consistent partner is @claufitteds, who has collaborated across 12 months with 47 total posts.
Here are 3 examples of New Era Cap's repeat influencer partnerships, with links to the sponsored content.
newerawomenjp x New Era Cap
amii816524 x New Era Cap
![Instagram post by @amii816524 for New Era Cap. Caption reads: [...] ベージュ／フリーサイズ #newera #コーデ記録 #neweracaps #pr....](https://images.od.modash.io/f80ec4bb9a120aae51ea996709616b498330749b)
![Instagram post by @amii816524 for New Era Cap. Caption reads: [...] @newerajapan #newera #コーデ記録 #neweracaps #pr....](https://images.od.modash.io/9bb1047206de4cb8aaceacc519bcb0881ea83482)
![Instagram post by @amii816524 for New Era Cap. Caption reads: [...] #summer #newera #コーデ記録 #neweracaps #pr....](https://images.od.modash.io/2fb088031e33fda4b9d0c82a8ed9a0abd7fd0ca3)
yakko.ft2 x New Era Cap
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where New Era Cap had the most influencer activity. 24.8% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (23%)
- Mexico (7%)
- Brazil (5.2%)
New Era Cap's influencer activity by market
Here is another example of New Era Cap collaborating with an influencer in Japan.
newerawomenjp x New Era Cap
New Era Cap's influencer activity vs. related brands
New Era Cap competes for streetwear accessory attention with brands like QUAY and callitspring that also win through style-led creator content and seasonal trend cycles.
Total influencer content
New Era Cap vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
New Era Cap leads with 5.3k sponsored posts, significantly outpacing QUAY (1.7k posts) and callitspring (983 posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. New Era Cap has more than three times the total posts of QUAY and more than five times the total posts of callitspring.
By social platform
New Era Cap vs. related brands influencer activity (by social platform)
Sponsored posts by platform
New Era Cap leads on Instagram and YouTube, while QUAY leads on TikTok. The gap is most notable on Instagram, with New Era Cap at 4.6k, callitspring at 775, QUAY at 552 posts. New Era Cap's activity is particularly concentrated on Instagram. On Instagram, New Era Cap has more than five times the posts of QUAY, and on TikTok, QUAY has more posts than New Era Cap.
By geographical market
New Era Cap vs. related brands influencer activity (by country)
Estimated sponsored posts in New Era Cap's top markets
New Era Cap has the highest estimated sponsored-post volume in Japan (1.3k posts, 24.8%), United States (1.2k posts, 23%), Mexico (372 posts, 7%), suggesting a North America focus, while callitspring has the highest estimated sponsored-post volume in Canada (354 posts, 36%), India (94 posts, 9.6%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (169 posts, 9.9%), Brazil (75 posts, 4.4%). New Era Cap's strength in Japan and United States may indicate a home-market focus, while callitspring shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- callitspring's Influencer Marketing Strategy
- Lull's Influencer Marketing Strategy
- Showpo's Influencer Marketing Strategy
- Harry Potter's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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