We analyzed 3.1k pieces of influencer content sponsored by Showpo over the last 12 months.
This report breaks down where & how Showpo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Showpo, see here: Showpo influencers.
Showpo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Showpo's influencer output appears relatively consistent throughout the year, averaging about 257 sponsored posts per month. October recorded the highest volume at 373 posts (45% above average), while February was the quietest at 166 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Showpo's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Showpo.
Here are 2 examples of Showpo's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Here to help you grow your business! 👗 CEO & Founder @showpo 🦈 Shark @sharktankau 👯♀️ Co-Founder @likemindedbitches 🎙️ Every Tue @thelazyceo_podcast
Collaboration metrics
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Influencer bio
bitch i'm a cow beardsleyblythe@gmail.com 💃🏽
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Showpo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Showpo's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (269.1k avg views/post):
Influencer bio
S4 & S6 @toohotnetflix @Netflix Award winner “Influencer latina” @peopleschoice Flavial@thebranded-society.com @cyzone_oficial sd | @inkabet
Collaboration metrics
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And here is another example with a smaller creator on Instagram (6.5k avg views/post):
Influencer bio
God first Stylist & creative consultant For bookings and inquiries: monica.mukuna.2024@gmail.com💌 Founder @alicia_bellemarque. Paris - Warsaw -LD📍
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 59 of them (4%) posted content for Showpo in 3 or more separate calendar months. The most consistent partner is @thelazyceo, who has collaborated across 12 months with 148 total posts. @thelazyceo alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Showpo's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Showpo had the most influencer activity. 47.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Showpo collaborating with an influencer in United States.
Showpo competes with PEPPERMAYO and White Fox Boutique in social-first women’s fashion, especially dresses and occasion looks. These brands share audiences that shop via influencer hauls, styling videos, and promo-code-driven campaigns.
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 51.5k sponsored posts, significantly outpacing White Fox Boutique (26.6k posts) and Showpo (3.1k posts). Across all three brands, the average volume is 27.1k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than Showpo and White Fox Boutique.
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram and TikTok and White Fox Boutique leads on YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 30.6k, White Fox Boutique at 12.3k, Showpo at 2k posts. On YouTube, White Fox Boutique has far more posts than Showpo and PEPPERMAYO.
Estimated sponsored posts in Showpo's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (24k posts, 46%), United Kingdom (5.7k posts, 11.1%), Australia (5.2k posts, 10.1%). Looking at United States specifically, the split is PEPPERMAYO at 24k posts (46%), White Fox Boutique at 14k posts (51.4%), Showpo at 1.5k posts (47.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.