Showpo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by Showpo over the last 12 months.
This report breaks down where & how Showpo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Showpo, see here: Showpo influencers.
Influencer activity throughout the year
Showpo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Showpo's influencer activity by month
Number of sponsored posts
Showpo's influencer output appears relatively consistent throughout the year, averaging about 248 sponsored posts per month. October recorded the highest volume at 360 posts (45% above average), while June was the quietest at 132 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Showpo's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (63%)
- TikTok: 1.1k posts (36.7%)
- YouTube: 11 posts (0.4%)
Showpo's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Showpo.
Here are 3 examples of Showpo's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
gracexrosa x Showpo
Influencer bio
my digital archives: 🩰♡ fashion + beauty ✉️ team@gracerosa.com
Collaboration metrics
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blyyyyyythe x Showpo
Influencer bio
bitch i'm a cow beardsleyblythe@gmail.com 💃🏽
Collaboration metrics
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MissouMakeup x Showpo
![YouTube post by @MissouMakeup for Showpo. Caption reads: [...] dress: Blue dress: Ruffled dress: SHOWPO....](https://images.od.modash.io/4353c4fb1f77374e5f99d1b1cc37c7dc1672d995)
Influencer bio
Ici on parle de tout, mais surtout ON NE SE PREND PAS LA TÊTE ! Vidéos TEST, HAUL, MAKEUP, COIFFURES... Si tu cherches une fille simple, rigolote qui aime partager ce qu'elle aime sur Youtube, tu es tombé au bon endroit ;) Contact professionnel: missou.contact@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 53.6%
- Posts: 46.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Showpo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Showpo's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.4% of partnerships featuring creators averaging 10K-50K views, Showpo's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (224.1k avg views/post):
thelazyceo x Showpo
Influencer bio
Here to help you grow your business! 👗 CEO & Founder @showpo 🦈 Shark @sharktankau 🎙️ Every Tue @thelazyceo_podcast 👯♀️ Co-Founder @likemindedbitches
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
nadine.klr x Showpo
![Instagram post by @nadine.klr for Showpo. Caption reads: [...] I‘ll be packing for my next trip 🌺✨ #showpo.](https://images.od.modash.io/cf5599fba7bf5e23785459fd2cdffc2d68201601)
Influencer bio
🌹 | Germany 📍 ✉️ nadine.kler@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Showpo's repeat partnerships
Out of 1.4k unique influencers in our dataset, 47 of them (3%) posted content for Showpo in 3 or more separate calendar months. The most consistent partner is @thelazyceo, who has collaborated across 12 months with 68 total posts.
Here are 3 examples of Showpo's repeat influencer partnerships, with links to the sponsored content.
chloervick x Showpo
![TikTok post by @chloervick for Showpo. Caption reads: [...] is always such a hit 😍 @Showpo. gifted....](https://images.od.modash.io/f04df6c270c883e71406ff0a691c74c91fc252ff)
![TikTok post by @chloervick for Showpo. Caption reads: [...] for the festive dresses 😍 @Showpo. gifted....](https://images.od.modash.io/06ca838319b4c1bcb8c26184290b27be5d539838)
vickrchloe x Showpo
![Instagram post by @vickrchloe for Showpo. Caption reads: [...] fatale style dresses from @showpo 🌹 I know....](https://images.od.modash.io/858a2e0ea478637685be5b2df16d68fe23d7a3fd)
![Instagram post by @vickrchloe for Showpo. Caption reads: @showpo sent over some new outfits and [...].](https://images.od.modash.io/da3beaa1e02ee072a247c0d7e04ad7e7ee01dc40)
![Instagram post by @vickrchloe for Showpo. Caption reads: [...] 😂 Also i’ve been noticing @showpo ‘s newer....](https://images.od.modash.io/5f3163cf8384e4f2522189922b2e48cb653217c3)
cristinasurdu x Showpo
![Instagram post by @cristinasurdu for Showpo. Caption reads: [...] alla lista? Vestito #giftedby @showpo 🌸 •••....](https://images.od.modash.io/6dce078c85d255d813ccc05497994f54d6b0acd0)
![Instagram post by @cristinasurdu for Showpo. Caption reads: [...] and stories 💋 ••• #gifted by @showpo 🌺 •••....](https://images.od.modash.io/17ec1f703a52e59d17b5ab365ded3a1a766d9c92)
![Instagram post by @cristinasurdu for Showpo. Caption reads: [...] summer 🫠 ••• Dress #giftedby @showpo 🤎.](https://images.od.modash.io/616f09d527bb799709670e697e08e9c51c3627cb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Showpo had the most influencer activity. 46.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (17.9%)
- United Kingdom (6.5%)
- Brazil (4.3%)
Showpo's influencer activity by market
Here is another example of Showpo collaborating with an influencer in United Kingdom.
xnegzx.x x Showpo
![Instagram post by @xnegzx.x for Showpo. Caption reads: [...] Sparkly red , black or burgundy??🥰 @showpo....](https://images.od.modash.io/21652c1c324c49dfd9d2b54f1b13dddefc7b66e3)
Showpo's influencer activity vs. related brands
Showpo competes with PEPPERMAYO and Beginning Boutique in online womenswear that relies on influencer styling and fast trend cycles. They share a similar customer base looking for affordable occasion outfits and seasonal edits.
Total influencer content
Showpo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 49.1k sponsored posts, significantly outpacing Beginning Boutique (3.8k posts) and Showpo (3k posts). Across all three brands, the average volume is 18.6k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than Showpo and Beginning Boutique.
By social platform
Showpo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 28.3k, Showpo at 1.9k, Beginning Boutique at 1.8k posts. On Instagram and TikTok, PEPPERMAYO has far more posts than Showpo and Beginning Boutique.
By geographical market
Showpo vs. related brands influencer activity (by country)
Estimated sponsored posts in Showpo's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (23k posts, 46.7%), United Kingdom (6.4k posts, 13.1%), Australia (5.3k posts, 10.8%). Looking at United States specifically, the split is PEPPERMAYO at 23k posts (46.7%), Beginning Boutique at 2.1k posts (55.8%), Showpo at 1.4k posts (46.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- PEPPERMAYO's Influencer Marketing Strategy
- Beginning Boutique's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- YoungLA's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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