Showpo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 415 pieces of influencer content sponsored by Showpo over the last 12 months.
This report breaks down where & how Showpo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Showpo, see here: Showpo influencers.
Influencer activity throughout the year
Showpo's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Showpo's influencer activity by month
Number of sponsored posts
Showpo's sponsored post volume appears to trend upward over the 12-month period, rising from 21 posts in January to 18 in December. The peak month, October, reached 78 posts, 129% higher than the monthly average of 34.
Showpo's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 4.4M, while January recorded the least at 43.4k. Across all tracked posts in the 12-month window, average views per post were 41.5k. Interestingly, the highest-view month (March) does not align with peak post volume (October), which could indicate performance differences across months. The top-performing tracked post, by @blyyyyyythe, generated 2.5M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Showpo's sponsored influencer collaborations break down by social platform:
- Instagram: 241 posts (58.1%)
- TikTok: 174 posts (41.9%)
Showpo's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Showpo.
Here are 2 examples of Showpo's recent sponsored collaborations (one each for Instagram, TikTok).
gracexrosa x Showpo
Influencer bio
my digital archives: 🩰♡ fashion + beauty ✉️ team@gracerosa.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
blyyyyyythe x Showpo
Influencer bio
bitch i'm a cow BlytheBeardsleyTeam@unitedtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 50.2%
- Reels: 49.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Showpo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Showpo's influencers average views (Instagram)
Based on each influencer's average views per post
Showpo's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (269.1k avg views/post, 5.1M followers):
flavialaosu x Showpo
Influencer bio
S4 & S6 @toohotnetflix @Netflix Award winner “Influencer latina” @peopleschoice Flavial@thebranded-society.com @cyzone_oficial sd | @inkabet
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.4k avg views/post, 710.0k followers):
alicia_hadid_mukuna x Showpo
![Instagram post by @alicia_hadid_mukuna for Showpo. Caption reads: [...] and passion. ✨🤍
Wearing a dress from....](https://images.od.modash.io/e0f1f676b0432b15fef5b559efe1075948eab9a9)
Influencer bio
God first Stylist & creative consultant For bookings and inquiries: monica.mukuna.2024@gmail.com💌 Founder @alicia_bellemarque. Paris - Warsaw -LD📍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Showpo's repeat partnerships
Out of 250 unique influencers in our dataset, 17 of them (7%) posted content for Showpo in 3 or more separate calendar months. The most consistent partner is @chloervick, who has collaborated across 6 months with 17 total posts.
Here are 3 examples of Showpo's repeat influencer partnerships, with links to the sponsored content.
chloervick x Showpo
![TikTok post by @chloervick for Showpo. Caption reads: [...] this time for you guys ✨ @SHOWPO #showpo....](https://images.od.modash.io/e52bd0cc3a933b698a6cef3bc80c2a3336653048)
![TikTok post by @chloervick for Showpo. Caption reads: [...] to power dressing style 😍🖤 @SHOWPO....](https://images.od.modash.io/fe1a998b4f4cf82ee1b3f13eeb0b32bcc9ab3311)
![TikTok post by @chloervick for Showpo. Caption reads: [...] for the festive dresses 😍 @Showpo. gifted....](https://images.od.modash.io/06ca838319b4c1bcb8c26184290b27be5d539838)
natashapina x Showpo
![Instagram post by @natashapina for Showpo. Caption reads: [...] is finally around the corner @showpo....](https://images.od.modash.io/4f3ff97ca174fab9579844b5088cbd5fb9e21bbc)
notessie x Showpo
![Instagram post by @notessie for Showpo. Caption reads: [...]
*giftedby / wearing @showpo....](https://images.od.modash.io/22503cd314ee063f9a6348f7c793cd6247a8667d)
![Instagram post by @notessie for Showpo. Caption reads: [...] dad
*giftedby / wearing @showpo....](https://images.od.modash.io/3ff5ab5f8bcace56299db79f64ac55bcd53c8316)
![Instagram post by @notessie for Showpo. Caption reads: [...] 💐🤍
*giftedby / wearing @showpo....](https://images.od.modash.io/6e47152a41326c074c41bc1cf75f9154fe9050f9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Showpo had the most influencer activity. 49% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (15.1%)
- United Kingdom (6.7%)
- Brazil (4%)
Showpo's influencer activity by market
Here is another example of Showpo collaborating with an influencer in United States.
rileykatemiller x Showpo
Showpo's influencer activity vs. related brands
Showpo competes for the same party, occasion, and trendy womenswear shopper as PEPPERMAYO and Hello Molly. These brands are all prominent in creator try-on hauls and event-season styling content.
Total influencer content
Showpo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 10.8k sponsored posts, significantly outpacing Showpo (415 posts) and Hello Molly (327 posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than Showpo and Hello Molly.
By social platform
Showpo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 7.6k, Showpo at 241, Hello Molly at 147 posts. PEPPERMAYO's activity is particularly concentrated on Instagram. On Instagram and TikTok, PEPPERMAYO has far more posts than Showpo and Hello Molly.
By geographical market
Showpo vs. related brands influencer activity (by country)
Estimated sponsored posts in Showpo's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (4.5k posts, 42.1%), United Kingdom (1.6k posts, 14.5%), Australia (798 posts, 7.4%). Looking at United States specifically, the split is PEPPERMAYO at 4.5k posts (42.1%), Showpo at 203 posts (49%), Hello Molly at 201 posts (61.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.