Showpo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.8k pieces of influencer content sponsored by Showpo over the last 12 months.
This report breaks down where & how Showpo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Showpo, see here: Showpo influencers.
Influencer activity throughout the year
Showpo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Showpo's influencer activity by month
Number of sponsored posts
Showpo's influencer output appears relatively consistent throughout the year, averaging about 233 sponsored posts per month. October recorded the highest volume at 361 posts (55% above average), while September was the quietest at 119 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Showpo's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (66.5%)
- TikTok: 930 posts (33%)
- YouTube: 14 posts (0.5%)
Showpo's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Showpo.
Here are 3 examples of Showpo's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
xnegzx.x x Showpo
![Instagram post by @xnegzx.x for Showpo. Caption reads: [...] Sparkly red , black or burgundy??🥰 @showpo....](https://images.od.modash.io/21652c1c324c49dfd9d2b54f1b13dddefc7b66e3)
Influencer bio
Thank You God 🪐🫶🏼 Negz@flairmgmt.com @fashionnova Depop: xnegzx Tiktok: x.negz.x Follow and shop my SHEIN store【NegzBox】⬇🫶🏼
Collaboration metrics
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sheeeeoo_ x Showpo
![TikTok post by @sheeeeoo_ for Showpo. Caption reads: [...] ...and then finding four 😌☀️ These @Showpo....](https://images.od.modash.io/9cd281f77c446975707b35cf1272320afc763484)
Influencer bio
Contact | info@nazjol.com LTK | https://www.shopltk.com/explore/Sheeeeoo
Collaboration metrics
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MissouMakeup x Showpo
![YouTube post by @MissouMakeup for Showpo. Caption reads: [...] dress: Blue dress: Ruffled dress: SHOWPO....](https://images.od.modash.io/4353c4fb1f77374e5f99d1b1cc37c7dc1672d995)
Influencer bio
Ici on parle de tout, mais surtout ON NE SE PREND PAS LA TÊTE ! Vidéos TEST, HAUL, MAKEUP, COIFFURES... Si tu cherches une fille simple, rigolote qui aime partager ce qu'elle aime sur Youtube, tu es tombé au bon endroit ;) Contact professionnel: missou.contact@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 51.9%
- Posts: 48.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Showpo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Showpo's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.3% of partnerships featuring creators averaging 10K-50K views, Showpo's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 22.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (335.8k avg views/post):
chriena x Showpo
Influencer bio
Beauty, Fashion, skincare & scents helping you to dress, feel and look good 💌: christina@theacexperience.com | 📍Berlin, Dubai . . . Permit: 7186130
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.9k avg views/post):
carolinavneto x Showpo
Influencer bio
📍Lisbon - Fashion & Lifestyle 💌carolinacvneto@gmail.com @fashionnova ambassador All my looks in @shopmy
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Showpo's repeat partnerships
Out of 1.3K unique influencers in our dataset, 43 of them (3%) posted content for Showpo in 3 or more separate calendar months. The most consistent partner is @theheatherkuntz, who has collaborated across 10 months with 15 total posts.
Here are 3 examples of Showpo's repeat influencer partnerships, with links to the sponsored content.
chloervick x Showpo
![TikTok post by @chloervick for Showpo. Caption reads: [...] is always such a hit 😍 @Showpo. gifted....](https://images.od.modash.io/f04df6c270c883e71406ff0a691c74c91fc252ff)
![TikTok post by @chloervick for Showpo. Caption reads: [...] for the festive dresses 😍 @Showpo. gifted....](https://images.od.modash.io/06ca838319b4c1bcb8c26184290b27be5d539838)
cristinasurdu x Showpo
![Instagram post by @cristinasurdu for Showpo. Caption reads: [...] summer 🫠 ••• Dress #giftedby @showpo 🤎.](https://images.od.modash.io/616f09d527bb799709670e697e08e9c51c3627cb)
![Instagram post by @cristinasurdu for Showpo. Caption reads: [...] looks 🍂. Dresses #giftedby @showpo 🍂 •••....](https://images.od.modash.io/d3a1490248ce155555e76f46ac3c2930ce311f16)
sarah_ksib x Showpo
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Showpo had the most influencer activity. 48.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (16%)
- United Kingdom (7.2%)
- Brazil (4%)
Showpo's influencer activity by market
Here is another example of Showpo collaborating with an influencer in Germany.
noelamlc x Showpo
![Instagram post by @noelamlc for Showpo. Caption reads: [...] with bestie 🤍 dressed up edition with....](https://images.od.modash.io/db5cb1a0e0e2ccc6d263fde62eee8960ef46e2e7)
Showpo's influencer activity vs. related brands
Showpo sits in fast-moving women’s fashion; PEPPERMAYO and White Fox Boutique are close competitors that win in the same influencer-heavy, outfit-led discovery channels.
Total influencer content
Showpo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 23.6K sponsored posts, marginally ahead of White Fox Boutique (20.6K posts) and Showpo (2.8K posts). Across all three brands, the average volume is 15.7K posts, indicating mature, scaled influencer programs. Showpo has 2,820 total posts, while PEPPERMAYO and White Fox Boutique each have more than 20,000.
By social platform
Showpo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram and YouTube and PEPPERMAYO leads on TikTok. The gap is most notable on TikTok, with PEPPERMAYO at 18K, White Fox Boutique at 14.6K, Showpo at 930 posts. PEPPERMAYO's activity is particularly concentrated on TikTok. On TikTok, Showpo has 930 posts compared with 18,021 for PEPPERMAYO and 14,589 for White Fox Boutique.
By geographical market
Showpo vs. related brands influencer activity (by country)
Estimated sponsored posts in Showpo's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (11K posts, 51.3%), Australia (2.6K posts, 12.7%), while PEPPERMAYO leads in United Kingdom with 3.8K posts (15.9%). Looking at United States specifically, the split is White Fox Boutique at 11K posts (51.3%), PEPPERMAYO at 10K posts (42.8%), Showpo at 1.4K posts (48.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- PEPPERMAYO's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
- KeepThatPump's Influencer Marketing Strategy
- Rihoas's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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