Showpo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by Showpo over the last 12 months.
This report breaks down where & how Showpo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Showpo, see here: Showpo influencers.
Influencer activity throughout the year
Showpo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Showpo's influencer activity by month
Number of sponsored posts
Showpo's influencer output appears relatively consistent throughout the year, averaging about 245 sponsored posts per month. October recorded the highest volume at 361 posts (47% above average), while July was the quietest at 137 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Showpo's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (63.4%)
- TikTok: 1.1k posts (36.2%)
- YouTube: 12 posts (0.4%)
Showpo's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Showpo.
Here are 3 examples of Showpo's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
xnegzx.x x Showpo
![Instagram post by @xnegzx.x for Showpo. Caption reads: [...] Sparkly red , black or burgundy??🥰 @showpo....](https://images.od.modash.io/21652c1c324c49dfd9d2b54f1b13dddefc7b66e3)
Influencer bio
Thank You God 🪐🫶🏼 Negz@flairmgmt.com @fashionnova Depop: xnegzx Tiktok: x.negz.x Follow and shop my SHEIN store【NegzBox】⬇🫶🏼
Collaboration metrics
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blyyyyyythe x Showpo
Influencer bio
bitch i'm a cow beardsleyblythe@gmail.com 💃🏽
Collaboration metrics
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MissouMakeup x Showpo
![YouTube post by @MissouMakeup for Showpo. Caption reads: [...] dress: Blue dress: Ruffled dress: SHOWPO....](https://images.od.modash.io/4353c4fb1f77374e5f99d1b1cc37c7dc1672d995)
Influencer bio
Ici on parle de tout, mais surtout ON NE SE PREND PAS LA TÊTE ! Vidéos TEST, HAUL, MAKEUP, COIFFURES... Si tu cherches une fille simple, rigolote qui aime partager ce qu'elle aime sur Youtube, tu es tombé au bon endroit ;) Contact professionnel: missou.contact@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 53.3%
- Posts: 46.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Showpo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Showpo's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.9% of partnerships featuring creators averaging 10K-50K views, Showpo's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (202.6k avg views/post):
melodyoz x Showpo
![Instagram post by @melodyoz for Showpo. Caption reads: [...] #outfithelp #ad #girllife #forthegirls....](https://images.od.modash.io/0e1dfcd25e4a7039c25d0b4a23188738eaff505b)
Influencer bio
The Dress Girl fashion & beauty lore for the girls ︎♡ toronto/la founder: @ozelo.co contact: melody@teamkozen.com @teamkozen
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.0k avg views/post):
theamandacannon x Showpo
Influencer bio
scandinavian in nashville 🫶🏼 outfits + life 🎞️ tt: theamandacannon ✉️ hello@studioamandacannon.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Showpo's repeat partnerships
Out of 1.4k unique influencers in our dataset, 44 of them (3%) posted content for Showpo in 3 or more separate calendar months. The most consistent partner is @thelazyceo, who has collaborated across 11 months with 62 total posts.
Here are 3 examples of Showpo's repeat influencer partnerships, with links to the sponsored content.
chloervick x Showpo
![TikTok post by @chloervick for Showpo. Caption reads: [...] is always such a hit 😍 @Showpo. gifted....](https://images.od.modash.io/f04df6c270c883e71406ff0a691c74c91fc252ff)
![TikTok post by @chloervick for Showpo. Caption reads: [...] for the festive dresses 😍 @Showpo. gifted....](https://images.od.modash.io/06ca838319b4c1bcb8c26184290b27be5d539838)
vickrchloe x Showpo
![Instagram post by @vickrchloe for Showpo. Caption reads: [...] the floor. 🖤 tried a few of @showpo’s new....](https://images.od.modash.io/cca83d3e9403f62da9561ca572d6ee085c6d611a)
![Instagram post by @vickrchloe for Showpo. Caption reads: [...] fatale style dresses from @showpo 🌹 I know....](https://images.od.modash.io/858a2e0ea478637685be5b2df16d68fe23d7a3fd)
![Instagram post by @vickrchloe for Showpo. Caption reads: @showpo sent over some new outfits and [...].](https://images.od.modash.io/da3beaa1e02ee072a247c0d7e04ad7e7ee01dc40)
sarah.cz9 x Showpo
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Showpo had the most influencer activity. 47.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (17.6%)
- United Kingdom (7.3%)
- Canada (3.1%)
Showpo's influencer activity by market
Here is another example of Showpo collaborating with an influencer in United Kingdom.
sheeeeoo_ x Showpo
![TikTok post by @sheeeeoo_ for Showpo. Caption reads: [...] ...and then finding four 😌☀️ These @Showpo....](https://images.od.modash.io/9cd281f77c446975707b35cf1272320afc763484)
Showpo's influencer activity vs. related brands
Showpo overlaps with PEPPERMAYO and White Fox Boutique in influencer-heavy, trend-led womenswear with a strong going-out and social styling focus. They compete for the same creator network through hauls, fit checks, and seasonal drop campaigns.
Total influencer content
Showpo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 25.3k sponsored posts, notably outpacing White Fox Boutique (20.9k posts) and Showpo (2.9k posts). Across all three brands, the average volume is 16.4k posts, indicating mature, scaled influencer programs. PEPPERMAYO and White Fox Boutique have far more total social posts than Showpo.
By social platform
Showpo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram and YouTube and PEPPERMAYO leads on TikTok. The gap is most notable on TikTok, with PEPPERMAYO at 19.7k, White Fox Boutique at 14.2k, Showpo at 1.1k posts. PEPPERMAYO's activity is particularly concentrated on TikTok. On TikTok, PEPPERMAYO and White Fox Boutique post far more than Showpo.
By geographical market
Showpo vs. related brands influencer activity (by country)
Estimated sponsored posts in Showpo's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (12k posts, 48.3%), Australia (2.8k posts, 10.9%), while White Fox Boutique leads in United Kingdom with 3.8k posts (18.4%). Looking at United States specifically, the split is PEPPERMAYO at 12k posts (48.3%), White Fox Boutique at 10k posts (49.5%), Showpo at 1.4k posts (47.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- PEPPERMAYO's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
- Meshki's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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