callitspring Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 211 pieces of influencer content sponsored by callitspring over the last 12 months.
This report breaks down where & how callitspring invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with callitspring, see here: callitspring influencers.
Influencer activity throughout the year
callitspring's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
callitspring's influencer activity by month
Number of sponsored posts
callitspring's sponsored post volume peaks in February with 28 posts, 65% higher than the monthly average of 17. January recorded the lowest activity at 12 posts, 29% below average.
callitspring's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 1.1M, while January recorded the least at 31.2k. Across all tracked posts in the 12-month window, average views per post were 17.6k. Interestingly, the highest-view month (August) does not align with peak post volume (February), which could indicate performance differences across months. The top-performing tracked post, by @cadillacfairview, generated 919k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of callitspring's sponsored influencer collaborations break down by social platform:
- Instagram: 187 posts (88.6%)
- TikTok: 24 posts (11.4%)
callitspring's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for callitspring.
Here are 2 examples of callitspring's recent sponsored collaborations (one each for Instagram, TikTok).
theealiona x callitspring
![Instagram post by @theealiona for callitspring. Caption reads: [...] from @oakandfort and all shoes from....](https://images.od.modash.io/659d6459b8e603bc651dcb0560b469dfcd08ae97)
Influencer bio
🇧🇮 Based in Canada🇨🇦 Mgmt: @irismngmt PR/collab: aliona@irismanagement.fr
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
cadillacfairview x callitspring
![TikTok post by @cadillacfairview for callitspring. Caption reads: [...] stylist: @bestofthislife
shoes:....](https://images.od.modash.io/4b9fd0923932d10b77612013bf66c41d875ff0a6)
Influencer bio
Rediscover that shop-til-you-drop feeling
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 72.7%
- Posts: 27.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers callitspring are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
callitspring's influencers average views (Instagram)
Based on each influencer's average views per post
With 51.5% of partnerships featuring creators averaging 1K-5K views, callitspring's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (121.9k avg views/post):
kristina.damours x callitspring
Influencer bio
All about fashion🤍 Co-owner : @maisonevera Influence : mliviadufresne@jinfluence.biz
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
naziakamal5 x callitspring
![Instagram post by @naziakamal5 for callitspring. Caption reads: [...]
Size M
Heels @callitspring
Bracelet....](https://images.od.modash.io/85a58cfd0513492fe6e4d4818f687550707bdd76)
Influencer bio
Makeup | fashion | lifestyle Makeup artist follow my makeup page @glambynazia Email for bookings 📧 naziakamal14@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
callitspring's repeat partnerships
Out of 166 unique influencers in our dataset, 7 of them (4%) posted content for callitspring in 3 or more separate calendar months. The most consistent partner is @emilyrhiannonmallett, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of callitspring's repeat influencer partnerships, with links to the sponsored content.
emilyrhiannonmallett x callitspring
![Instagram post by @emilyrhiannonmallett for callitspring. Caption reads: [...] boots & bag gifted from @callitspring....](https://images.od.modash.io/8fa63e4c02472b3567b80038ade20fab190e2c02)
blondehanes x callitspring
![Instagram post by @blondehanes for callitspring. Caption reads: [...] immediately ✍️ #gifted #callitspring....](https://images.od.modash.io/73d4ce598d8b1a54da466e452be47c667bbd5181)
melodydefrias x callitspring
![Instagram post by @melodydefrias for callitspring. Caption reads: [...] clutch and heels are from @callitspring....](https://images.od.modash.io/1fd874fc84439236c173fe029c67b37ac4d98bd6)
![Instagram post by @melodydefrias for callitspring. Caption reads: [...] suede loafers for fall @callitspring....](https://images.od.modash.io/058ec44c4ae859f2c84742aa49037ba8be5fe00e)
![Instagram post by @melodydefrias for callitspring. Caption reads: [...] gold mary jane’s from @callitspring....](https://images.od.modash.io/666696346073f08b829644c7b678878a75f70ccf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Canada is where callitspring had the most influencer activity. 35.3% of their live influencer content in the last 12 months was posted by Canadian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (27%)
- India (8.1%)
- United Kingdom (3.7%)
callitspring's influencer activity by market
Here is another example of callitspring collaborating with an influencer in Canada.
izzydilg x callitspring
callitspring's influencer activity vs. related brands
callitspring competes in fashion footwear for trend-conscious shoppers. ALDO Shoes is the closest direct peer in accessible, mall-to-online fashion shoes, while Dolce Vita is a comparable style-led competitor often featured in influencer outfit styling.
Total influencer content
callitspring vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ALDO Shoes leads with 658 sponsored posts, significantly outpacing Dolce Vita (420 posts) and callitspring (211 posts). Across all three brands, the average volume is 430 posts, indicating limited or experimental influencer activity. ALDO Shoes has more than three times as many total posts as callitspring.
By social platform
callitspring vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, ALDO Shoes leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with ALDO Shoes at 549, Dolce Vita at 315, callitspring at 187 posts. callitspring's activity is particularly concentrated on Instagram. On Instagram, ALDO Shoes has nearly three times as many posts as callitspring.
By geographical market
callitspring vs. related brands influencer activity (by country)
Estimated sponsored posts in callitspring's top markets
Dolce Vita has the highest estimated sponsored-post volume in United States (308 posts, 73.3%), United Kingdom (17 posts, 4%), while ALDO Shoes has the highest estimated sponsored-post volume in India (143 posts, 21.7%), Indonesia (34 posts, 5.1%), suggesting a Asia focus, while callitspring leads in Canada with 74 posts (35.3%). Looking at United States specifically, the split is Dolce Vita at 308 posts (73.3%), ALDO Shoes at 186 posts (28.2%), callitspring at 57 posts (27%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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