callitspring Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 965 pieces of influencer content sponsored by callitspring over the last 12 months.
This report breaks down where & how callitspring invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with callitspring, see here: callitspring influencers.
Influencer activity throughout the year
callitspring's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
callitspring's influencer activity by month
Number of sponsored posts
callitspring's sponsored post volume appears to trend upward over the 12-month period, rising from 78 posts in January to 93 in December. The peak month, September, reached 113 posts, 41% higher than the monthly average of 80.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of callitspring's sponsored influencer collaborations break down by social platform:
- Instagram: 786 posts (81.5%)
- TikTok: 174 posts (18%)
- YouTube: 5 posts (0.5%)
callitspring's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for callitspring.
Here are 2 examples of callitspring's recent sponsored collaborations (one each for Instagram, TikTok).
kp.lehal x callitspring
![Instagram post by @kp.lehal for callitspring. Caption reads: [...] but refuse to change your shoes....](https://images.od.modash.io/d296be026d88bb1a3f0eb8951b4eeacf09162581)
Influencer bio
📍toronto lifestyle creator kplehal@hotmail.com
Collaboration metrics
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cadillacfairview x callitspring
![TikTok post by @cadillacfairview for callitspring. Caption reads: [...] stylist: @bestofthislife shoes:....](https://images.od.modash.io/4b9fd0923932d10b77612013bf66c41d875ff0a6)
Influencer bio
Rediscover that shop-til-you-drop feeling
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 56.1%
- Posts: 43.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers callitspring are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
callitspring's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.6% of partnerships featuring creators averaging 1K-5K views, callitspring's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (21.3k avg views/post, 3.8k followers):
sophia.berk x callitspring
Influencer bio
just a girl in her fashion world ✨ + beauty & lifestyle content creator & UGC victoria / vancouver 💌: sophiaberk@shinetalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.2k avg views/post, 8.1k followers):
alycia.simard x callitspring
Influencer bio
Je parle beaucoup sur tiktok 🌝 Find me at @stlaurentwarehouse ✉️ : simardalycia@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
callitspring's repeat partnerships
Out of 599 unique influencers in our dataset, 27 of them (5%) posted content for callitspring in 3 or more separate calendar months. The most consistent partner is @emilyrhiannonmallett, who has collaborated across 6 months with 9 total posts.
Here are 3 examples of callitspring's repeat influencer partnerships, with links to the sponsored content.
emilyrhiannonmallett x callitspring
![Instagram post by @emilyrhiannonmallett for callitspring. Caption reads: [...] boots & bag gifted from @callitspring....](https://images.od.modash.io/8fa63e4c02472b3567b80038ade20fab190e2c02)
![Instagram post by @emilyrhiannonmallett for callitspring. Caption reads: [...] boots 👢😈🖤 gifted from @callitspring....](https://images.od.modash.io/1d87840bae9f01c79f9b28582d37cf01ffc8ae45)
eemma.e x callitspring
![Instagram post by @eemma.e for callitspring. Caption reads: [...] is complete with these @callitspring shoes....](https://images.od.modash.io/9a7dee29489c88f6661b1c3cf1e5ac81f2620489)
![Instagram post by @eemma.e for callitspring. Caption reads: [...] My accessory staples from @callitspring:....](https://images.od.modash.io/6039e7f4913801ba5f42880ad4c76b50165062dc)
kayylaperez x callitspring
![Instagram post by @kayylaperez for callitspring. Caption reads: [...] it now, using my new @callitspring purse &....](https://images.od.modash.io/d62a38afd1cc7e7e895b55c82bdeb7759cbf0e23)
![Instagram post by @kayylaperez for callitspring. Caption reads: [...] my new bag and shoes from @callitspring all....](https://images.od.modash.io/c16a51929f2d1a76f13bb97cab4c417a3ed85355)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Canada is where callitspring had the most influencer activity. 33.9% of their live influencer content in the last 12 months was posted by Canadian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (26.3%)
- India (9.5%)
- United Kingdom (3.6%)
callitspring's influencer activity by market
Here is another example of callitspring collaborating with an influencer in Canada.
jessica.roux x callitspring
![Instagram post by @jessica.roux for callitspring. Caption reads: [...] plus hautes pommes de l’arbre…. 🍎....](https://images.od.modash.io/f93d07c7c7ae6fa3bf1a77b4e465f1edbf912520)
callitspring's influencer activity vs. related brands
Call It Spring plays in trend-led, accessible footwear and accessories for younger shoppers. ALDO Shoes and Dolce Vita compete on similar fashion-forward silhouettes and influencer styling content across seasonal drops.
Total influencer content
callitspring vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ALDO Shoes leads with 3.9k sponsored posts, marginally ahead of Dolce Vita (3.4k posts) and callitspring (965 posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. ALDO Shoes and Dolce Vita each have more than three times as many total posts as callitspring.
By social platform
callitspring vs. related brands influencer activity (by social platform)
Sponsored posts by platform
callitspring leads on YouTube, while ALDO Shoes has the most activity on Instagram and Dolce Vita has the most activity on TikTok. The gap is most notable on Instagram, with ALDO Shoes at 3.1k, Dolce Vita at 2.5k, callitspring at 786 posts. callitspring's activity is particularly concentrated on Instagram. On Instagram and TikTok, ALDO Shoes and Dolce Vita each have several times more posts than callitspring.
By geographical market
callitspring vs. related brands influencer activity (by country)
Estimated sponsored posts in callitspring's top markets
Dolce Vita has the highest estimated sponsored-post volume in United States (2.5k posts, 73.5%), United Kingdom (124 posts, 3.6%), while ALDO Shoes has the highest estimated sponsored-post volume in India (807 posts, 20.7%), Indonesia (269 posts, 6.9%), suggesting a Asia focus, while callitspring leads in Canada with 327 posts (33.9%). Looking at United States specifically, the split is Dolce Vita at 2.5k posts (73.5%), ALDO Shoes at 1.3k posts (32.4%), callitspring at 254 posts (26.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ALDO Shoes's Influencer Marketing Strategy
- Dolce Vita's Influencer Marketing Strategy
- Aputure's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
- OLIPOP's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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