COSORI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.0k pieces of influencer content sponsored by COSORI over the last 12 months.
This report breaks down where & how COSORI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSORI, see here: COSORI influencers.
Influencer activity throughout the year
COSORI's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
COSORI's influencer activity by month
Number of sponsored posts
COSORI's sponsored post volume appears to trend upward over the 12-month period, rising from 130 posts in January to 135 in December. The peak month, November, reached 152 posts, 77% higher than the monthly average of 86.
COSORI's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 11.3M, while February recorded the least at 801.2k. Across all tracked posts in the 12-month window, average views per post were 61k. Interestingly, the highest-view month (September) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @cheffingwithamber, generated 4.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSORI's sponsored influencer collaborations break down by social platform:
- Instagram: 568 posts (55.2%)
- TikTok: 441 posts (42.9%)
- YouTube: 20 posts (1.9%)
COSORI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for COSORI.
Here are 3 examples of COSORI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cheffingwithamber x COSORI
![Instagram post by @cheffingwithamber for COSORI. Caption reads: [...] AN AIR FRYER OR NEED A NEW ONE THIS....](https://images.od.modash.io/02372b3b7ee33d62cf2fe76941d52ababb75df48)
Influencer bio
🍽️ Good Vibes. Good Food. 📍 ATL ✈️ NY 💌collabs: cheffingwithamber@alooma.mg 👇 Links, deals, & more:
Collaboration metrics
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dolceesalatodimiky x COSORI
![TikTok post by @dolceesalatodimiky for COSORI. Caption reads: [...] con la friggitrice ad aria di @COSORI....](https://images.od.modash.io/dc11fb106a30d76cd602202a16d2ac3fc6f7b9da)
Influencer bio
Michela Carta Tutti i tuoi primi piatti preferiti🍝 e non solo 📩 Per collab: michi.carta@alice.it in elenco AGCOM
Collaboration metrics
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WestmuensterlandBBQ x COSORI
![YouTube post by @WestmuensterlandBBQ for COSORI. Caption reads: [...] Then place in the lower basket of the Cosori....](https://images.od.modash.io/8b2e7f11383ba264b6766e0452a3e3321a553143)
Influencer bio
Herzlich willkommen bei Westmünsterland BBQ! Für Euch bedeutet Grillen genießen, Lagerfeuerromantik, dabei entspannen mit einem kühlen Bier? Für uns auch! Dabei ist es egal, ob wir Zuhause am Gasgrill oder Smoker sitzen oder auch mal mit Freunden oder der Familie ins Grüne ziehen, ein Loch ausheben und dann dort über dem Feuer grillen. Grillen ist unsere Leidenschaft! Darum probieren wir immer viel aus auf der Suche nach neuen Rezepten oder Ideen. Die Ergebnisse dessen könnt Ihr Euch hier anschauen. Viel Spaß beim Stöbern und Nachgrillen, Euer Rolf und André Angaben gemäß § 5 TMG: Westmünsterland BBQ Rolf Elsebusch Sperberweg 13 48683 Ahaus Kontakt: Tel.: 01 51 / 70 105 981 elsebusch@gmx.de Umsatzsteuer: Umsatzsteuer-Identifikationsnummer gemäß §27 a Umsatzsteuergesetz: 301/5034/1385 Verantwortlich für den Inhalt nach § 18 Abs. 2 MStV: Rolf Elsebusch Sperberweg 13 48683 Ahaus Aufsichtsbehörde: Landesanstalt für Medien NRW Zollhof 2 40221 Düsseldorf info@medienanstalt-nrw.de
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 94.5%
- Posts: 5.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers COSORI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COSORI's influencers average views (Instagram)
Based on each influencer's average views per post
With 43.9% of partnerships featuring creators averaging 10K-50K views, COSORI's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post):
fationatefoodbelly x COSORI
![Instagram post by @fationatefoodbelly for COSORI. Caption reads: [...] take on Hainan chicken rice using the....](https://images.od.modash.io/4fd2a7d67790dea63609ace9eef550592bc3f2f0)
Influencer bio
▪️ cooking whatever I wanna eat 😋 ▪️ collab: fationatefoodbelly@gmail.com ▪️ los angeles, ca ☀️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post):
lyvie_s_cooking x COSORI
![Instagram post by @lyvie_s_cooking for COSORI. Caption reads: [...] le Airfryer TurboTower de la marque....](https://images.od.modash.io/40012914dd1f2053373aea0d285057d2b9d4c5df)
Influencer bio
Welcome to my culinary world 😊 📧: hello@lyvies.com Tour Manager : @focussevents
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COSORI's repeat partnerships
Out of 624 unique influencers in our dataset, 40 of them (6%) posted content for COSORI in 3 or more separate calendar months. The most consistent partner is @ewa.masterchef, who has collaborated across 10 months with 10 total posts.
Here are 3 examples of COSORI's repeat influencer partnerships, with links to the sponsored content.
ewa.masterchef x COSORI
![Instagram post by @ewa.masterchef for COSORI. Caption reads: [...] do frytkownicy beztłuszczowej *COSORI Dual....](https://images.od.modash.io/a74ca2ce7b9963e3970fd158b7d52fb932d12dc7)
![Instagram post by @ewa.masterchef for COSORI. Caption reads: [...] we frytkownicy beztłuszczowej Cosori Dual....](https://images.od.modash.io/bb62d84cce36c4dcf19e3d3bdd899e4e718ddbb0)
![Instagram post by @ewa.masterchef for COSORI. Caption reads: [...] we frytkownicy beztłuszczowej Cosori Dual....](https://images.od.modash.io/64c0d6983021a82dfa393fd8e4453dd7f01040e0)
airfryer_a_la_folie x COSORI
![Instagram post by @airfryer_a_la_folie for COSORI. Caption reads: [...] ananas/coco
au #airfryer....](https://images.od.modash.io/3d49a0ee3e57c159e1bdf4083e81e6723e1f461b)
elisabeth_loncke x COSORI
![Instagram post by @elisabeth_loncke for COSORI. Caption reads: [...]
J’ai utilisé mon Airfryer @cosori.fr TURBO....](https://images.od.modash.io/a7f2b04aeec52f958e7450b87cd8a58384b1142a)
![Instagram post by @elisabeth_loncke for COSORI. Caption reads: [...] de cuisson avec mon Airfryer cosori et 10....](https://images.od.modash.io/45aa103f4aa6280c25e150d1db5cbee7d70a88e9)
![Instagram post by @elisabeth_loncke for COSORI. Caption reads: [...]
( j’utilise mon Twinfry @cosori.fr qui me....](https://images.od.modash.io/ebb99d22134ce2f80fdbb57b86e1bf2c4e97b16a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COSORI had the most influencer activity. 33.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (17.1%)
- France (15.4%)
- India (4.3%)
COSORI's influencer activity by market
Here is another example of COSORI collaborating with an influencer in France.
semplicemente_buono_ x COSORI
![Instagram post by @semplicemente_buono_ for COSORI. Caption reads: [...] ingredienti e la friggitrice ad aria....](https://images.od.modash.io/a7cdd5323a8cc8468d11488cf687727efcedcf86)
COSORI's influencer activity vs. related brands
COSORI competes with Ninja Kitchen in countertop cooking appliances where recipe content and appliance demos drive influencer ROI. Levoit is a close adjacent home device brand competing for similar “home upgrade” budgets and creator-led product reviews.
Total influencer content
COSORI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 5.9k sponsored posts, significantly outpacing Levoit (1.5k posts) and COSORI (1k posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. Ninja Kitchen has several times more total posts than COSORI and Levoit.
By social platform
COSORI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COSORI leads on YouTube, while Ninja Kitchen has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 4.7k, Levoit at 921, COSORI at 441 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On TikTok, Ninja Kitchen has several times more posts than COSORI and Levoit.
By geographical market
COSORI vs. related brands influencer activity (by country)
Estimated sponsored posts in COSORI's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (3.8k posts, 64.9%), United Kingdom (372 posts, 6.3%), Australia (313 posts, 5.3%), while Levoit has the highest estimated sponsored-post volume in Indonesia (248 posts, 16.7%), Germany (148 posts, 10%), while COSORI has the highest estimated sponsored-post volume in Italy (176 posts, 17.1%), France (158 posts, 15.4%), suggesting a Europe focus. Looking at United States specifically, the split is Ninja Kitchen at 3.8k posts (64.9%), Levoit at 466 posts (31.4%), COSORI at 345 posts (33.5%). COSORI's strength in France may indicate a home-market focus, while Ninja Kitchen shows broader regional investment.
Read more influencer strategy breakdowns
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