COSORI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by COSORI over the last 12 months.
This report breaks down where & how COSORI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSORI, see here: COSORI influencers.
Influencer activity throughout the year
COSORI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COSORI's influencer activity by month
Number of sponsored posts
COSORI's sponsored post volume peaks in June with 722 posts, 91% higher than the monthly average of 378. April recorded the lowest activity at 185 posts, 51% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSORI's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (55.1%)
- Instagram: 1.9k posts (41.8%)
- YouTube: 143 posts (3.1%)
COSORI's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for COSORI.
Here are 3 examples of COSORI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ewa.masterchef x COSORI
![Instagram post by @ewa.masterchef for COSORI. Caption reads: [...] Pieczemy we frytkownicy beztłuszczowej....](https://images.od.modash.io/bcc2a0542f680fa9f779f97aee63175e8739e269)
Influencer bio
E-mail: ewaszczesna@outlook.it Tik tok: +1.4 MLN Facebook: 557.000 k YouTube: +165.000k
Collaboration metrics
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bakingfey x COSORI
![TikTok post by @bakingfey for COSORI. Caption reads: [...] bei 170 Grad für 8-10 Minuten backen....](https://images.od.modash.io/0eb15bc8e736fcbf150c8bc3275002d76c46f9e3)
Influencer bio
Kochen & Backen 💌: bakingfey@gmx.de
Collaboration metrics
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MyHLF x COSORI
![YouTube post by @MyHLF for COSORI. Caption reads: [...] aus dem Airfryer 🤍✨ Heute aus meiner....](https://images.od.modash.io/2aff152193d10f51ae50806a20886623546b97e0)
Influencer bio
Rezepte, Empfehlungen, Tipps und Tricks rund um die Heißluftfritteuse 🤩 📧 Kooperationsanfragen: MyHLF@gmx.de
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers COSORI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COSORI's influencers average views (TikTok)
Based on each influencer's average views per post
COSORI's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (341.5k avg views/post):
sevko_21 x COSORI
Influencer bio
Wenn du das schon liest, kannst du auch direkt folgen 👀 Kooperationen: Sevkan.oezgen@web.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
janaa_sey x COSORI
![TikTok post by @janaa_sey for COSORI. Caption reads: [...] #foodtok #airfryer #turbotowerprosmart....](https://images.od.modash.io/1f3e18e3dbc2ef0a5f1338d44bd1af021f758293)
Influencer bio
Lieblingsrezepte & Alltagsmomente 💌 postanjana@web.de 📸 Insta: janaa_sey
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COSORI's repeat partnerships
Out of 2k unique influencers in our dataset, 153 of them (8%) posted content for COSORI in 3 or more separate calendar months. The most consistent partner is @meinehlf, who has collaborated across 13 months with 141 total posts.
Here are 3 examples of COSORI's repeat influencer partnerships, with links to the sponsored content.
meinehlf x COSORI
![TikTok post by @meinehlf for COSORI. Caption reads: [...] Markeninhalt / Verlinkung @COSORI 🧡 Du....](https://images.od.modash.io/d7881187b02d409fdbc7fec52c83ffd60e641179)
![TikTok post by @meinehlf for COSORI. Caption reads: [...] Markeninhalt / Verlinkung @COSORI 🧡 Ich hab....](https://images.od.modash.io/83addb0441af3321f1f880e7580242cb89b2a359)
![TikTok post by @meinehlf for COSORI. Caption reads: [...] 🤩🔥 Heute aus meiner @COSORI 🧡 TurboTower....](https://images.od.modash.io/005da21cfdd6dac54c9b6c5f02b72a7168a3cc7d)
air_frying_kowa x COSORI
![TikTok post by @air_frying_kowa for COSORI. Caption reads: [...] aus der @COSORI 🧡 Heißluftfritteuse 🍺🔥....](https://images.od.modash.io/b3287a763e83bf4e87463fbb34ea2c1f2c9b4201)
![TikTok post by @air_frying_kowa for COSORI. Caption reads: [...] frittiert habe ich mit der @COSORI 🧡 Turbo....](https://images.od.modash.io/6a78fa54afd77bc1ca1851198248b8082567135c)
unpizzicodieli x COSORI
![TikTok post by @unpizzicodieli for COSORI. Caption reads: [...] nella friggitrice ad aria Cosori Turbo....](https://images.od.modash.io/4493032028a0fc26558c3c53e366913a5b4ec58e)
![TikTok post by @unpizzicodieli for COSORI. Caption reads: [...] AIRFRY, 195 gradi x 15 minuti....](https://images.od.modash.io/069f9cf4cdcc1cb7e8fa77401006618fce32c0d8)
![TikTok post by @unpizzicodieli for COSORI. Caption reads: [...] a 200 gradi verso la fine. @COSORI Kitchen....](https://images.od.modash.io/b194562fd0ada2728dbf7420f0bc0878f46acf61)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COSORI had the most influencer activity. 12.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Germany (12.8%)
- Italy (11.2%)
- France (10%)
COSORI's influencer activity by market
Here is another example of COSORI collaborating with an influencer in Germany.
meine_kreativ_welt x COSORI
![TikTok post by @meine_kreativ_welt for COSORI. Caption reads: [...] puff pastry recepe. Zubereitet in dem COSORI....](https://images.od.modash.io/40a8dfea01413a006cae873dd19fc07c3a9287e8)
COSORI's influencer activity vs. related brands
Ninja Kitchen and Levoit are close competitors to COSORI in small kitchen appliances and home air-quality devices, overlapping heavily in audience, price point, and retail channels. All three rely on similar performance-led influencer content (recipes, meal prep, and home improvement/lifestyle) to drive consideration.
Total influencer content
COSORI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 35.3k sponsored posts, significantly outpacing COSORI (4.6k posts) and Levoit (3.5k posts). Across all three brands, the average volume is 14.5k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than COSORI and Levoit.
By social platform
COSORI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COSORI leads on YouTube, while Ninja Kitchen has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 30k, COSORI at 2.5k, Levoit at 2.5k posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On TikTok, Ninja Kitchen has far more posts than COSORI and Levoit.
By geographical market
COSORI vs. related brands influencer activity (by country)
Estimated sponsored posts in COSORI's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (13k posts, 35.5%), United Kingdom (4k posts, 11.2%), France (3.9k posts, 11.1%), suggesting a Europe focus, while COSORI has the highest estimated sponsored-post volume in Germany (588 posts, 12.8%), Italy (515 posts, 11.2%), suggesting a Europe focus, while Levoit leads in Poland with 501 posts (14.2%). Looking at United States specifically, the split is Ninja Kitchen at 13k posts (35.5%), Levoit at 953 posts (27%), COSORI at 593 posts (12.9%). COSORI's strength in Germany may indicate a home-market focus, while Levoit shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ninja Kitchen's Influencer Marketing Strategy
- Levoit's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
- Grande Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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