COSORI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.4k pieces of influencer content sponsored by COSORI over the last 12 months.
This report breaks down where & how COSORI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSORI, see here: COSORI influencers.
Influencer activity throughout the year
COSORI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COSORI's influencer activity by month
Number of sponsored posts
COSORI's influencer output appears relatively consistent throughout the year, averaging about 615 sponsored posts per month. November recorded the highest volume at 861 posts (40% above average), while April was the quietest at 264 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSORI's sponsored influencer collaborations break down by social platform:
- Instagram: 4.8k posts (65.7%)
- TikTok: 2.5k posts (33.8%)
- YouTube: 37 posts (0.5%)
COSORI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for COSORI.
Here are 3 examples of COSORI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
meine_kreativ_welt7 x COSORI
![Instagram post by @meine_kreativ_welt7 for COSORI. Caption reads: [...] puffpastry recepe. Zubereitet mit dem COSORI....](https://images.od.modash.io/49b38a555a9a77e3274839931da614aab35dc46c)
Influencer bio
🎦 | außergewöhnliche Rezepte 🪄 | kreative Inspirationen 💡 | Tipps & Tricks
Collaboration metrics
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meine_kreativ_welt x COSORI
![TikTok post by @meine_kreativ_welt for COSORI. Caption reads: [...] puff pastry recepe. Zubereitet in dem COSORI....](https://images.od.modash.io/40a8dfea01413a006cae873dd19fc07c3a9287e8)
Influencer bio
Einfache und schnelle Rezepte zaubern- kreativ etwas gestalten
Collaboration metrics
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Thomaskocht x COSORI
![YouTube post by @Thomaskocht for COSORI. Caption reads: [...] Werbung: Gekocht habe ich das Ganze im....](https://images.od.modash.io/31df59fbf4d1842e65a11505511568b55c603738)
Influencer bio
Welcome to "Thomas kocht", the cooking and baking channel on Youtube! I am a trained chef and I have been traveling and cooking all over the world for the past ten years. On this channel I would like to teach you some tricks and share some great recipes with you. I am looking forward to your comments, questions and inspiration.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93.2%
- Posts: 6.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers COSORI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COSORI's influencers average views (Instagram)
Based on each influencer's average views per post
With 44% of partnerships featuring creators averaging 10K-50K views, COSORI's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.6M avg views/post):
kristastica x COSORI
![Instagram post by @kristastica for COSORI. Caption reads: [...] Käse-Pasta 🤤🔥 #turbotowerprosmart #cosori.](https://images.od.modash.io/725fe72bff349da7debecba18c631d39f1070862)
Influencer bio
Du hast Hunger. Ich weiß. ✉️ Kooperationen: info@kristastica.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post):
kerrywhelpdale x COSORI
![Instagram post by @kerrywhelpdale for COSORI. Caption reads: [...] cooked ALL at the same time in the new....](https://images.od.modash.io/48508a56141ed404eaf5afdf48f8fca74e8366ff)
Influencer bio
Content creator Travel • Food • Lifestyle Recipes featured @bbcfood 👩🍳 155k on YouTube 🎥 Partnerships@blink-management.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COSORI's repeat partnerships
Out of 2.6k unique influencers in our dataset, 263 of them (10%) posted content for COSORI in 3 or more separate calendar months. The most consistent partner is @albacetrix, who has collaborated across 13 months with 63 total posts.
Here are 3 examples of COSORI's repeat influencer partnerships, with links to the sponsored content.
airfryer_a_la_folie x COSORI
![Instagram post by @airfryer_a_la_folie for COSORI. Caption reads: [...] le code chantalafoliejock15 @cosori.fr :....](https://images.od.modash.io/740132d90d8bdaf193082849f011088995a414b8)
meinehlf x COSORI
![Instagram post by @meinehlf for COSORI. Caption reads: [...] Markeninhalt / Verlinkung....](https://images.od.modash.io/e48ce9c85d60ea1f84c4658a1147aef6a98cf9bf)
![Instagram post by @meinehlf for COSORI. Caption reads: [...] Markeninhalt / Verlinkung....](https://images.od.modash.io/6c3bffb3ecd570d08998278bbce98338f8ee5471)
![Instagram post by @meinehlf for COSORI. Caption reads: [...] Markeninhalt / Verlinkung....](https://images.od.modash.io/31901d19101f8cc319df1e1bc1caf7a94c74b7db)
cosorinando x COSORI
![Instagram post by @cosorinando for COSORI. Caption reads: [...] Os Recuerdo que con el cupón COSORINANDO15....](https://images.od.modash.io/630f9b41656e8680425400fb028e17eed4920423)
![Instagram post by @cosorinando for COSORI. Caption reads: [...] Os Recuerdo que con el cupón COSORINANDO15....](https://images.od.modash.io/a9c3acf470fb6693b438bef0dba2922776b42f1d)
![Instagram post by @cosorinando for COSORI. Caption reads: [...] Os Recuerdo que con el cupón COSORINANDO15....](https://images.od.modash.io/e1d8a6d87ee34abc6bdd109606b0d1ecdf5b27e6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COSORI had the most influencer activity. 23% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Germany (12%)
- Spain (10.3%)
- Italy (9.9%)
COSORI's influencer activity by market
Here is another example of COSORI collaborating with an influencer in Germany.
katerina_s.kitchen x COSORI
![Instagram post by @katerina_s.kitchen for COSORI. Caption reads: [...] und so gemütlich: Kinder Country im COSORI....](https://images.od.modash.io/a075d3348c5e75f4dd5c7dcb34c512dc7b0703d6)
COSORI's influencer activity vs. related brands
COSORI sits alongside Ninja Kitchen and Levoit in creator-friendly home appliances, where recipe content, side-by-side tests, and kitchen upgrade storytelling influence purchase decisions.
Total influencer content
COSORI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 32.3k sponsored posts, significantly outpacing COSORI (7.4k posts) and Levoit (4.2k posts). Across all three brands, the average volume is 14.6k posts, indicating mature, scaled influencer programs. Ninja Kitchen has several times more total social posts than COSORI and Levoit.
By social platform
COSORI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COSORI leads on YouTube, while Ninja Kitchen has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 23k, COSORI at 2.5k, Levoit at 2.2k posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On TikTok, Ninja Kitchen has several times more posts than COSORI and Levoit.
By geographical market
COSORI vs. related brands influencer activity (by country)
Estimated sponsored posts in COSORI's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (12k posts, 38.3%), United Kingdom (4.3k posts, 13.3%), France (2.1k posts, 6.5%), suggesting a Europe focus, while COSORI has the highest estimated sponsored-post volume in Germany (885 posts, 12%), Spain (760 posts, 10.3%), suggesting a Europe focus, while Levoit has the highest estimated sponsored-post volume in Indonesia (724 posts, 17.3%), Poland (719 posts, 17.2%). Looking at United States specifically, the split is Ninja Kitchen at 12k posts (38.3%), COSORI at 1.7k posts (23%), Levoit at 749 posts (17.9%). COSORI's strength in Germany may indicate a home-market focus, while Levoit shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ninja Kitchen's Influencer Marketing Strategy
- Levoit's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
- Grande Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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