COSORI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by COSORI over the last 12 months.
This report breaks down where & how COSORI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSORI, see here: COSORI influencers.
Influencer activity throughout the year
COSORI's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
COSORI's influencer activity by month
Number of sponsored posts
COSORI's influencer activity appears to have tapered over the year, from 312 posts in January down to 306 in December. June was the busiest month at 690 posts, 82% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSORI's sponsored influencer collaborations break down by social platform:
- TikTok: 2.6k posts (57.9%)
- Instagram: 1.8k posts (39.3%)
- YouTube: 129 posts (2.8%)
COSORI's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for COSORI.
Here are 3 examples of COSORI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
callmezucca x COSORI
![Instagram post by @callmezucca for COSORI. Caption reads: [...] e taglia! Per questa ricetta ho usato la....](https://images.od.modash.io/7fa4f07d3ee7be6a54a468380a849c2354bfe3d5)
Influencer bio
Ex zuccatakeaway, stessa ossessione🎃 🌱sano, facile, veloce @tsunaminutrition 👉🏻ZUCCA15
Collaboration metrics
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bakingfey x COSORI
![TikTok post by @bakingfey for COSORI. Caption reads: [...] bei 170 Grad für 8-10 Minuten backen....](https://images.od.modash.io/0eb15bc8e736fcbf150c8bc3275002d76c46f9e3)
Influencer bio
Kochen & Backen 💌: bakingfey@gmx.de
Collaboration metrics
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MyHLF x COSORI
![YouTube post by @MyHLF for COSORI. Caption reads: [...] aus dem Airfryer 🤍✨ Heute aus meiner....](https://images.od.modash.io/2aff152193d10f51ae50806a20886623546b97e0)
Influencer bio
Rezepte, Empfehlungen, Tipps und Tricks rund um die Heißluftfritteuse 🤩 📧 Kooperationsanfragen: MyHLF@gmx.de
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.6%
- Carousels: 1.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers COSORI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COSORI's influencers average views (TikTok)
Based on each influencer's average views per post
COSORI's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):
deacasa_bycristina x COSORI
![TikTok post by @deacasa_bycristina for COSORI. Caption reads: [...] arăt ce am mai pregătit la airfryerul Cosori....](https://images.od.modash.io/a668e98d35833e7d6e971ddd54d630eae8cbc794)
Influencer bio
Beauty | Home | Family 🧚🏼 Inspirație pentru casă & familie 🤍 Co-founder @Dabris Decor Lucruri utile 🏡 testate de mine 📍
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
runthekitchen x COSORI
![TikTok post by @runthekitchen for COSORI. Caption reads: [...] Gewinnspiel: wuhuu und so könnt ihr den....](https://images.od.modash.io/b5fe7fca952d2fa80729edd22d88e6cff0495e09)
Influencer bio
running&cooking vegan & approx. 420 blocks of tofu consumed this year
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COSORI's repeat partnerships
Out of 2k unique influencers in our dataset, 159 of them (8%) posted content for COSORI in 3 or more separate calendar months. The most consistent partner is @meinehlf, who has collaborated across 12 months with 156 total posts.
Here are 3 examples of COSORI's repeat influencer partnerships, with links to the sponsored content.
meinehlf x COSORI
![TikTok post by @meinehlf for COSORI. Caption reads: [...] Markeninhalt / Verlinkung @COSORI 🧡 Du....](https://images.od.modash.io/d7881187b02d409fdbc7fec52c83ffd60e641179)
![TikTok post by @meinehlf for COSORI. Caption reads: [...] Markeninhalt / Verlinkung @COSORI 🧡 Ich hab....](https://images.od.modash.io/83addb0441af3321f1f880e7580242cb89b2a359)
![TikTok post by @meinehlf for COSORI. Caption reads: [...] 🤩🔥 Heute aus meiner @COSORI 🧡 TurboTower....](https://images.od.modash.io/005da21cfdd6dac54c9b6c5f02b72a7168a3cc7d)
air_frying_kowa x COSORI
![TikTok post by @air_frying_kowa for COSORI. Caption reads: [...] ich mit dem Turbo Tower Pro @COSORI 🧡....](https://images.od.modash.io/179e436a19eb24f28d110cc96c04e2d6e039be42)
![TikTok post by @air_frying_kowa for COSORI. Caption reads: [...] 🍺 Gegart wurde mit der @COSORI 🧡 Turbo....](https://images.od.modash.io/673c4a204f48736f19510f6ddc511eebb84d67fe)
![TikTok post by @air_frying_kowa for COSORI. Caption reads: [...] Turbo Tower Pro von @COSORI 🧡....](https://images.od.modash.io/9602ad1f76fc5acf418dbdf7b44fd061ee3f7fe8)
samtastytreats x COSORI
![TikTok post by @samtastytreats for COSORI. Caption reads: [...] Miso Tofu Bowl mit meinem @COSORI 🧡....](https://images.od.modash.io/b77fa01b1e146c6f3d5b6b10d379533cf7f05502)
![TikTok post by @samtastytreats for COSORI. Caption reads: [...] im Airfryer- ich habe den @COSORI 🧡....](https://images.od.modash.io/cbcd6572982c0c6756efe298342ae0bf6ebc974d)
![TikTok post by @samtastytreats for COSORI. Caption reads: [...] halben Stunde fertig mit dem @COSORI 🧡....](https://images.od.modash.io/692516292e6b7f3c1ab248d776217351be708e8e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Germany is where COSORI had the most influencer activity. 15.7% of their live influencer content in the last 12 months was posted by German influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (15.7%)
- Spain (12.8%)
- United States (11.7%)
COSORI's influencer activity by market
Here is another example of COSORI collaborating with an influencer in Germany.
meine_kreativ_welt x COSORI
![TikTok post by @meine_kreativ_welt for COSORI. Caption reads: [...] puff pastry recepe. Zubereitet in dem COSORI....](https://images.od.modash.io/40a8dfea01413a006cae873dd19fc07c3a9287e8)
COSORI's influencer activity vs. related brands
Ninja Kitchen competes closely with COSORI in countertop cooking appliances like air fryers and multi-cookers, targeting similar home cooks and price points. Levoit is a sister brand in the small home appliance space (air quality and comfort devices) and often competes for the same household budget and influencer attention in Home & Garden.
Total influencer content
COSORI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 39.9k sponsored posts, significantly outpacing COSORI (4.6k posts) and Levoit (3.3k posts). Across all three brands, the average volume is 15.9k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than COSORI and Levoit.
By social platform
COSORI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COSORI leads on YouTube, while Ninja Kitchen has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 28.5k, COSORI at 2.6k, Levoit at 2.6k posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On Instagram and TikTok, Ninja Kitchen has far more posts than COSORI and Levoit.
By geographical market
COSORI vs. related brands influencer activity (by country)
Estimated sponsored posts in COSORI's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (17k posts, 42.5%), United Kingdom (5k posts, 12.6%), France (2.6k posts, 6.4%), suggesting a Europe focus, while COSORI has the highest estimated sponsored-post volume in Germany (716 posts, 15.7%), Italy (716 posts, 15.7%), Spain (584 posts, 12.8%), suggesting a Europe focus, while Levoit leads in Poland with 555 posts (16.8%). Looking at United States specifically, the split is Ninja Kitchen at 17k posts (42.5%), Levoit at 905 posts (27.4%). COSORI's strength in Germany may indicate a home-market focus, while Levoit shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ninja Kitchen's Influencer Marketing Strategy
- Levoit's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
- Grande Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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