COSORI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.9k pieces of influencer content sponsored by COSORI over the last 12 months.
This report breaks down where & how COSORI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSORI, see here: COSORI influencers.
Influencer activity throughout the year
COSORI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COSORI's influencer activity by month
Number of sponsored posts
COSORI's influencer output appears relatively consistent throughout the year, averaging about 659 sponsored posts per month. November recorded the highest volume at 873 posts (32% above average), while June was the quietest at 504 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSORI's sponsored influencer collaborations break down by social platform:
- Instagram: 5.2k posts (65.8%)
- TikTok: 2.6k posts (32.7%)
- YouTube: 121 posts (1.5%)
COSORI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for COSORI.
Here are 3 examples of COSORI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
meine_kreativ_welt7 x COSORI
![Instagram post by @meine_kreativ_welt7 for COSORI. Caption reads: [...] puffpastry recepe. Zubereitet mit dem COSORI....](https://images.od.modash.io/49b38a555a9a77e3274839931da614aab35dc46c)
Influencer bio
🎦 | außergewöhnliche Rezepte 🪄 | kreative Inspirationen 💡 | Tipps & Tricks
Collaboration metrics
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bakingfey x COSORI
![TikTok post by @bakingfey for COSORI. Caption reads: [...] bei 170 Grad für 8-10 Minuten backen....](https://images.od.modash.io/0eb15bc8e736fcbf150c8bc3275002d76c46f9e3)
Influencer bio
Kochen & Backen 💌: bakingfey@gkk.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MyHLF x COSORI
![YouTube post by @MyHLF for COSORI. Caption reads: [...] aus dem Airfryer 🤍✨ Heute aus meiner....](https://images.od.modash.io/2aff152193d10f51ae50806a20886623546b97e0)
Influencer bio
Rezepte, Empfehlungen, Tipps und Tricks rund um die Heißluftfritteuse 🤩 📧 Kooperationsanfragen: MyHLF@gmx.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93.9%
- Posts: 6.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers COSORI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COSORI's influencers average views (Instagram)
Based on each influencer's average views per post
With 42.1% of partnerships featuring creators averaging 10K-50K views, COSORI's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.5M avg views/post):
kristastica x COSORI
![Instagram post by @kristastica for COSORI. Caption reads: [...] wenn du Kokos-Desserts liebst.....](https://images.od.modash.io/a21fc2c7d72f6f535718176604493ebc6b29780f)
Influencer bio
Du hast Hunger. Ich weiß. ✉️ Kooperationen: info@kristastica.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
nutrivipassion x COSORI
![Instagram post by @nutrivipassion for COSORI. Caption reads: [...] certifié Bio🇫🇷 /code: NUTRIVI....](https://images.od.modash.io/f49a166150ed9ee4d181fd4601c6b26d2147fb58)
Influencer bio
Conseillère en nutrition certifiée 🎓| Créatrice passionnée de recettes saines 🍏| Accompagnement personnalisé 🤝| Entrepreneuse 💼| Prestations /Promos👇🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COSORI's repeat partnerships
Out of 2.8k unique influencers in our dataset, 288 of them (10%) posted content for COSORI in 3 or more separate calendar months. The most consistent partner is @cosorinando, who has collaborated across 13 months with 110 total posts.
Here are 3 examples of COSORI's repeat influencer partnerships, with links to the sponsored content.
cosorinando x COSORI
![Instagram post by @cosorinando for COSORI. Caption reads: [...] Os Recuerdo que con el cupón COSORINANDO15....](https://images.od.modash.io/630f9b41656e8680425400fb028e17eed4920423)
![Instagram post by @cosorinando for COSORI. Caption reads: [...] Os Recuerdo que con el cupón COSORINANDO15....](https://images.od.modash.io/a9c3acf470fb6693b438bef0dba2922776b42f1d)
![Instagram post by @cosorinando for COSORI. Caption reads: [...] Os Recuerdo que con el cupón COSORINANDO15....](https://images.od.modash.io/e1d8a6d87ee34abc6bdd109606b0d1ecdf5b27e6)
air_frying_kowa x COSORI
![Instagram post by @air_frying_kowa for COSORI. Caption reads: [...] Monaten Dauereinsatz mit der....](https://images.od.modash.io/cf85fe91164bb99d58cf2403d5cdc219281f5791)
![Instagram post by @air_frying_kowa for COSORI. Caption reads: [...] frittiert wurde mit der @cosori.deutschland....](https://images.od.modash.io/50fed9272b2c5315155861af937744981a951e04)
![Instagram post by @air_frying_kowa for COSORI. Caption reads: [...] KOWA10 10 % sparen 🔥Airfryer....](https://images.od.modash.io/4d847257212af7e9ba3e0d2fb153eb3808e79b3d)
meinehlf x COSORI
![TikTok post by @meinehlf for COSORI. Caption reads: [...] Markeninhalt / Verlinkung @COSORI 🧡 Du....](https://images.od.modash.io/d7881187b02d409fdbc7fec52c83ffd60e641179)
![TikTok post by @meinehlf for COSORI. Caption reads: [...] Markeninhalt / Verlinkung @COSORI 🧡 Ich hab....](https://images.od.modash.io/83addb0441af3321f1f880e7580242cb89b2a359)
![TikTok post by @meinehlf for COSORI. Caption reads: [...] 🤩🔥 Heute aus meiner @COSORI 🧡 TurboTower....](https://images.od.modash.io/005da21cfdd6dac54c9b6c5f02b72a7168a3cc7d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COSORI had the most influencer activity. 19.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (12.3%)
- Germany (11.8%)
- Italy (9.4%)
COSORI's influencer activity by market
Here is another example of COSORI collaborating with an influencer in Germany.
meine_kreativ_welt x COSORI
![TikTok post by @meine_kreativ_welt for COSORI. Caption reads: [...] puff pastry recepe. Zubereitet in dem COSORI....](https://images.od.modash.io/40a8dfea01413a006cae873dd19fc07c3a9287e8)
COSORI's influencer activity vs. related brands
COSORI competes in small kitchen appliances, especially air-fryer-style cooking where recipe creators are a major growth lever. Ninja Kitchen and SodaStream target adjacent at-home food and beverage audiences and are strong comparators for creator-led demo content.
Total influencer content
COSORI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 37.2k sponsored posts, significantly outpacing COSORI (7.9k posts) and SodaStream (1.3k posts). Across all three brands, the average volume is 15.5k posts, indicating mature, scaled influencer programs. Ninja Kitchen has multiple times more total posts than COSORI and SodaStream.
By social platform
COSORI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COSORI leads on YouTube, while Ninja Kitchen has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 26.2k, COSORI at 2.6k, SodaStream at 468 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On Instagram and TikTok, Ninja Kitchen has multiple times more posts than COSORI and SodaStream.
By geographical market
COSORI vs. related brands influencer activity (by country)
Estimated sponsored posts in COSORI's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (16k posts, 43.3%), United Kingdom (4.8k posts, 13%), Germany (2.4k posts, 6.4%), suggesting a Europe focus, while COSORI leads in Spain with 974 posts (12.3%), while SodaStream leads in Poland with 182 posts (14.4%). Looking at United States specifically, the split is Ninja Kitchen at 16k posts (43.3%), COSORI at 1.6k posts (19.8%), SodaStream at 208 posts (16.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ninja Kitchen's Influencer Marketing Strategy
- SodaStream's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- Jackery's Influencer Marketing Strategy
- Grande Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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