We analyzed 7.7k pieces of influencer content sponsored by COSORI over the last 12 months.
This report breaks down where & how COSORI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COSORI, see here: COSORI influencers.
COSORI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
COSORI's influencer output appears relatively consistent throughout the year, averaging about 640 sponsored posts per month. November recorded the highest volume at 877 posts (37% above average), while February was the quietest at 346 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COSORI's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for COSORI.
Here are 3 examples of COSORI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
„Wenn Balkan-Temperament, italienische Liebe und deutsche Genauigkeit zusammen kochen…🅱️🅾️🅾️Ⓜ️!“ 📧 kateskitchen@t-online.de
Collaboration metrics
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Influencer bio
Einfache und schnelle Rezepte zaubern- kreativ etwas gestalten
Collaboration metrics
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Influencer bio
Hey, ich bin Chrissi und 23 Jahre alt 😇 Ich wünsche euch ganz viel Spaß mit meinen Videos und hoffe, dass ich euch etwas unterhalten kann :) Instagram: https://www.instagram.com/christinexxe/?hl=en
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers COSORI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.4% of partnerships featuring creators averaging 10K-50K views, COSORI's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.5M avg views/post):
Influencer bio
Recetas fáciles, sin gluten y saludables 📻 Colab Cope 📺 Colab Aquí la Tierra 👩💻 @somosmadyummy @somosmadtalents 📩colaboraciones.paufeel@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
Empowering women to embrace their femininity. 💗 Creator of @the.femcircle Join my weekly circle ↓
Collaboration metrics
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Out of 2.7k unique influencers in our dataset, 264 of them (10%) posted content for COSORI in 3 or more separate calendar months. The most consistent partner is @meinehlf, who has collaborated across 12 months with 183 total posts.
Here are 3 examples of COSORI's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where COSORI had the most influencer activity. 20.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of COSORI collaborating with an influencer in United States.
COSORI’s air-fryer and small appliance focus overlaps strongly with Ninja Kitchen, which competes for the same kitchen gadget audience. Our Place is a close adjacent competitor for social-first home cooking content and product-led recipe storytelling.
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 22.1k sponsored posts, significantly outpacing COSORI (7.7k posts) and from Our Place (2.7k posts). Across all three brands, the average volume is 10.8k posts, indicating mature, scaled influencer programs. Ninja Kitchen has nearly three times as many total posts as COSORI and more than eight times as many as from Our Place.
Sponsored posts by platform
COSORI leads on Instagram, while Ninja Kitchen has the most activity on TikTok and from Our Place has the most activity on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 17.1k, COSORI at 2.5k, from Our Place at 771 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On TikTok, Ninja Kitchen has many more posts than COSORI and from Our Place, while on YouTube, from Our Place has many more posts than COSORI and Ninja Kitchen has none.
Estimated sponsored posts in COSORI's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (14k posts, 64.5%), Australia (1.6k posts, 7.2%), United Kingdom (1.1k posts, 4.8%), while COSORI has the highest estimated sponsored-post volume in Germany (1.1k posts, 14.2%), Spain (785 posts, 10.2%), suggesting a Europe focus, while from Our Place leads in Canada with 169 posts (6.3%). Looking at United States specifically, the split is Ninja Kitchen at 14k posts (64.5%), from Our Place at 1.6k posts (60.9%), COSORI at 1.6k posts (20.5%). COSORI's strength in Germany may indicate a home-market focus, while Ninja Kitchen shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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