We analyzed 2.7k pieces of influencer content sponsored by from Our Place over the last 12 months.
This report breaks down where & how from Our Place invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with from Our Place, see here: from Our Place influencers.
from Our Place's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
from Our Place's influencer output appears relatively consistent throughout the year, averaging about 223 sponsored posts per month. November recorded the highest volume at 294 posts (32% above average), while February was the quietest at 141 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of from Our Place's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for from Our Place.
Here are 3 examples of from Our Place's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Sema | Maison Cozy 🧸 Cozy Maximalist Home & Life ✨ Curating warmth in details 🧺 Romanticizing daily life 📩 Mgmt: tugba@dinamikiletisim.com.tr
Collaboration metrics
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Influencer bio
Making clean eating fun🪩✨ Hashimotos 🦋 nina@social-alchemists.com
Collaboration metrics
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Influencer bio
Click for more Tasting History Every Tuesday, I show you how to make a different historic dish while exploring the history surrounding it. Subscribe and join me as we Taste a bit of History. Order the Tasting History Cookbook at https://bit.ly/3GHL7wC Support the channel at https://www.patreon.com/tastinghistory https://linktr.ee/Tastinghistory Instagram @tastinghistorywithmaxmiller Twitter @Tastinghistory1 Tasting History 22647 Ventura Blvd #323 Woodland Hills, CA 91364
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers from Our Place are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.7% of partnerships featuring creators averaging 10K-50K views, from Our Place's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (845.0k avg views/post):
Influencer bio
Berkshire📍| Easy Recipes🍝 | Travel Vlogs📸| Disney DVC Member & Florida Enthusiast ✈️ benji@team2mgmt.com Weekly meal plans ⤵️🌮🍓🥞
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.3k avg views/post):
Influencer bio
Créatrice digitale, Photographe, Artiste 📮 Contact : celine.marks75@gmail.com 🖥️ Eshop : www.celinemarks.com 👰🏻♀️ Wedding : celine.marks@hotmail.fr
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 37 of them (3%) posted content for from Our Place in 3 or more separate calendar months. The most consistent partner is @VanessaTiiu, who has collaborated across 13 months with 45 total posts.
Here are 3 examples of from Our Place's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where from Our Place had the most influencer activity. 60.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of from Our Place collaborating with an influencer in United States.
Our Place competes in design-led home cooking products, where Ooni and Ninja Kitchen also win through recipe content and product demonstrations. These are strong benchmarks for creator cooking formats and performance-driven reviews.
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 22.1k sponsored posts, significantly outpacing from Our Place (2.7k posts) and Ooni (587 posts). Across all three brands, the average volume is 8.5k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than from Our Place and Ooni.
Sponsored posts by platform
from Our Place leads on YouTube, while Ninja Kitchen has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 17.1k, from Our Place at 771, Ooni at 76 posts. Ooni's activity is particularly concentrated on Instagram. Ninja Kitchen has far more TikTok posts than from Our Place and Ooni.
Estimated sponsored posts in from Our Place's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (14k posts, 64.5%), Australia (1.6k posts, 7.2%), United Kingdom (1.1k posts, 4.8%), while from Our Place leads in Canada with 169 posts (6.3%), while Ooni leads in Germany with 44 posts (7.5%). Looking at United States specifically, the split is Ninja Kitchen at 14k posts (64.5%), from Our Place at 1.6k posts (60.9%), Ooni at 250 posts (42.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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