from Our Place Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 358 pieces of influencer content sponsored by from Our Place over the last 12 months.

This report breaks down where & how from Our Place invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with from Our Place, see here: from Our Place influencers.

Influencer activity throughout the year

from Our Place's influencer posting pattern appears irregular, with notable fluctuations month to month. April saw the highest output at 42 posts (40% above the 30 monthly average), while February was the quietest at 7 posts.

August generated the most views at 4.4M, while February recorded the least at 33.6k. Across all tracked posts in the 12-month window, average views per post were 71.5k. Interestingly, the highest-view month (August) does not align with peak post volume (April), which could indicate performance differences across months. The top-performing tracked post, by @cozylifebysema, generated 3M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of from Our Place's sponsored influencer collaborations break down by social platform:

• YouTube: 145 posts (40.5%)
• Instagram: 107 posts (29.9%)
• TikTok: 106 posts (29.6%)

YouTube influencer marketing is a clear focus for from Our Place.

Here are 3 examples of from Our Place's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

cozylifebysema x from Our Place

cozylifebysema

@cozylifebysema

01 Aug, 25

3M

2k

🎀 Yeni fırınımla ilk dansımız: Kurabiye valsi 💃🍪 Unu eledik, yağı sevdik, pudra şekerini şımarttık… Sonra ne mi oldu? Kalbimizi fırına verdik 💗 Kurabiyeler kabardı, mutfak mis gibi koktu, tatlılık fırından taşarken ben gülümsedim 🍯✨ Ritmi ben tuttum, fırın da tempo tuttu 🔥 👩‍🍳 Biri şu kurabiyelere “ne kadar güzelsiniz” desin… Ben dedim, tabakta eriyip gittiler 🤤 Tarif link: https://www.instagram.com/reel/CzKG2guM_qs/?igsh=MW12c2Z0NXBtcTZ3dA== ———————— 🎀 First dance with my new oven: The Cookie Waltz 💃🍪 We sifted the flour, embraced the oil, sweet-talked the powdered sugar… And then? Gave our hearts to the oven 💗 The cookies rose, the kitchen smelled like magic, and as sweetness overflowed from the oven, I couldn’t help but smile 🍯✨I set the rhythm, the oven followed the beat 🔥 👩‍🍳 Someone please tell these cookies they look amazing… I did, and they melted right into the plate🤤 @ourplace 🩵 Marka gözüktüğü için #reklam #wonderoven #ourplace #mackenziechilds #instagram #homesweethome #momlife #instagood #kitchen #mylife #yeni #yenifırınım #newovensmell #cookie #kurabiye

Influencer bio

Sema | Maison Cozy 🧸 Cozy Maximalist Home & Life ✨ Curating warmth in details 🧺 Romanticizing daily life 📩 Mgmt: tugba@dinamikiletisim.com.tr

Collaboration metrics

Post views 3.0M

Post EMV $91.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

cleaningwithgabie x from Our Place

cleaningwithgabie

@cleaningwithgabie

25 Jul, 25

652.4k

18.5k

[...] I'm happy 🧘‍♀️🐔 Thank you so much @From Our Place for the new toxin-free Ceramic Pan! [...]

Influencer bio

Cleaning & Lifestyle gabie.vigneault@gmail.com 💚🍋🌍 ⬇ Amazon Stores ⬇

Collaboration metrics

Post views 652.4k

Post EMV $14.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TastingHistory x from Our Place

TastingHistory

@TastingHistory

04 Nov, 25

2.2M

69.7k

[...] lowest price I’ve ever seen: https://fromourplace.com/products/tit... And if you’re [...]

Influencer bio

Click for more Tasting History Every Tuesday, I show you how to make a different historic dish while exploring the history surrounding it. Subscribe and join me as we Taste a bit of History. Order the Tasting History Cookbook at https://bit.ly/3GHL7wC Support the channel at https://www.patreon.com/tastinghistory https://linktr.ee/Tastinghistory Instagram @tastinghistorywithmaxmiller Twitter @Tastinghistory1 Tasting History 22647 Ventura Blvd #323 Woodland Hills, CA 91364

Collaboration metrics

Post views 2.2M

Post EMV $73.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

With 39.5% of partnerships featuring creators averaging 10K-50K views, from Our Place's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (191.6k avg views/post):

AlaynaJoyOfficial x from Our Place

AlaynaJoyOfficial

@AlaynaJoyOfficial

06 Dec, 25

296.8k

1.7k

Back to swinging both ways. Get a 10% discount on your first month of therapy here: https://betterhelp.com/alayna (Sponsored by BetterHelp). vvv OPEN DESCRIPTION! vvv SIGN UP FOR YOUR HOLIDAY CARD HERE:   / alaynajoy   SLEEPING AROUND PODCAST: https://www.instagram.com/sleepingaro... Check out CHOSEN FAMILY PODCAST here: https://linktr.ee/chosenfamilypod I HAVE MERCH!: https://alaynajoy.store/ Previous Arcane Episodes: E1:    • Lesbian Reacts To ARCANE For The First Tim...   E2:    • Lesbian Reacts to ~ARCANE~ (episode 2)   E3:    • Lesbian Reacts to Arcane S01E03 (this epis...   E4:    • Lesbian Reacts to ARCANE S01E04 (my favour...   E5:    • Lesbian Reacts to ARCANE S01E05 (WE'VE BEE...   E6:    • Lesbian Reacts to ARCANE S01E06 (I could n...   FOLLOW ME Instagram ↠   / missfenderr   TikTok ↠ https://vm.tiktok.com/qQhby4/ Twitch ↠   / alaynajoy   Facebook ↠   / missfenderr   Check out my camera equipment, climbing gear and more: CAD: https://www.amazon.ca/shop/alaynajoy USA: https://www.amazon.com/shop/alaynajoy RECOMMENDATIONS ~ **NuPhy are mechanical keyboard GODS (use code ALAYNA for 10% off): https://nuphy.com/alaynajoy ~ **Fable makes my fav dishes and sets of all time (Use code ALAYNAJOY10 for 10% off!): https://get.aspr.app/SHGFb ~ **Our Place makes unbelievable cookware: https://glnk.io/10rvj/missfenderr ~ ** Subset makes cute and cozy organic cotton undies and loungewear! Get 20% off here: https://subset.refr.cc/subset-vips/u/... ~ ** Banish has the best Vitamin C Creme out there: https://banish.com/?snowball=ALAYNA44555 MY VIDEO TOOLS ~ **Closed Captioning is Rev.com (Get $10 off!): https://alaynajoy.site/RevCaptions Join my email list for a FREE Self-Compassion Mini Course ✨: https://alaynajoy.site/FreeCompassion... **affiliate link ↠ If you made it all the way to the bottom of this description comment 'just a fun little firework' on this video!!

Influencer bio

Alayna Joy is a therapist-in-training, climbing-obsessed, queer content creator who brings her frank and funny perspective to a wide range of topics, such as mental health and sexuality. She is the host of Sleeping Around: The Psychology of Sex, Dating, and Relationships and co-hosts the Chosen Family Podcast. Alayna is currently completing a Master’s Degree in Counselling Psychology as a part of her training to become a licensed psychotherapist. Across social media, Alayna shares her love for all things sexuality, climbing, and the great outdoors with a positive community of like-minded women and 2SLGBTQIA+ folks. No matter the type of content she’s creating, Alayna’s goal is always to keep laughter and education at the forefront.

Collaboration metrics

Post views 296.8k

Post EMV $9.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (9.2k avg views/post):

maxlugavere x from Our Place

maxlugavere

@maxlugavere

26 May, 25

4.2k

127

[...] free of PFAS and Teflon! http://fromourplace.com and use code MAX for 10% off, [...]

Influencer bio

New York Times best-selling author, health and science journalist, and podcaster on a crusade to help you live longer and feel better.

Collaboration metrics

Post views 4.2k

Post EMV $138

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

from Our Place's repeat partnerships

hubermanlab x from Our Place

hubermanlab

@hubermanlab

17 Mar, 25

333.9k

7.8k

[...] Place: https://fromourplace.com/huberman Wealthfront**: [...]

hubermanlab

@hubermanlab

31 Mar, 25

319.9k

8.6k

[...] Place: https://fromourplace.com/huberman LMNT: [...]

hubermanlab

@hubermanlab

05 May, 25

221.4k

5.1k

[...] Place: https://fromourplace.com/huberman Function: [...]

xomacennavlogs x from Our Place

xomacennavlogs

@xomacennavlogs

25 Apr, 25

178.8k

12.8k

Thanks to Omnilux for sponsoring this video! Head to https://omnilux.yt.link/IsCqd0e to get 10% off at checkout! Turn on your post notifications so you don't miss any uploads! Watch the last vlog //    • COTTAGE DIARIES | starting to wallpaper ou...   Click Here To SUBSCRIBE: https://bit.ly/xomacennavlogs-subscribe Follow Me on INSTAGRAM: @xomacenna My DIY & HOME DECOR Channel: ‪@XOMaCenna‬ ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ SHOP Joon Loloi Dorothy Chair: https://go.shopmy.us/p-16821533 Joon Loloi Quincy Table: https://go.shopmy.us/p-16821565 XO20 for 20% OFF these... RIFLE PAPER CO. | Tea Towel - Spring Farm: https://go.shopmy.us/p-16799597 RIFLE PAPER CO. | Large Top Spiral Notebook - Climbing Vines: https://go.shopmy.us/p-16799598 RIFLE PAPER CO. | Measuring Tape - Dahlia: https://go.shopmy.us/p-16799601 RIFLE PAPER CO. | Canvas Carry All - Dahlia: https://go.shopmy.us/p-16799604 RIFLE PAPER CO. | Letter Writing Set - Non: https://go.shopmy.us/p-16799605 RIFLE PAPER CO. | Bookmark - Non: https://go.shopmy.us/p-16799607 RIFLE PAPER CO. | Note Writing Set - Non: https://go.shopmy.us/p-16799608 RIFLE PAPER CO. | Rosa Mother's Day - Non: https://go.shopmy.us/p-16799609 RIFLE PAPER CO. | You Are Loved Heart Greeting Card - Non: https://go.shopmy.us/p-16799613 ✶ Auden Lueur Candles: https://www.audenlueur.com/ ✶ Amazon Store Front: https://www.amazon.com/shop/xomacenna ✶ TwoPages Curtains (15% OFF code XOMACENNA): https://twopagescurtains.com/WR11FbqM... ✶ Fable Dinnerware (10% OFF code XOMACENNA): https://glnk.io/4y0x/xomacenna ✶ Our Place Cookware https://glnk.io/r5y0n/xomacenna ✶ Mom’s Art Shop: https://bit.ly/3kBzy2V ✶ Print art at The Stackhouse (20% OFF code XOMACENNA): https://thestackhouse.com/XOMACENNA Some links may be affiliate links! ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ Follow me on: ✶ Instagram @xomacenna ✶ Pinterest @xomacenna ✶ TikTok @xomacenna ✶ Blog // https://bit.ly/xomacennablog ✶ Facebook @xomacenna ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ ✶ BUSINESS INQUIRIES ONLY: xomacenna@select.co ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ FTC: This video is not sponsored

xomacennavlogs

@xomacennavlogs

07 Mar, 25

171.6k

12k

Shop Brooklinen’s Sleep Week Sale here: https://bit.ly/MaCenna_BrooklinenMar25 for a special offer! This video is kindly sponsored by Brooklinen. Spend the day with me resetting our home for the week and deciding on tile patterns for our bathroom design! Turn on your post notifications so you don't miss any uploads! Watch the last vlog //    • COTTAGE DIARIES | working on our bathroom ...   Click Here To SUBSCRIBE: https://bit.ly/xomacennavlogs-subscribe Follow Me on INSTAGRAM: @xomacenna My DIY & HOME DECOR Channel: ‪@XOMaCenna‬ ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ SHOP ✶ Auden Lueur Candles: https://www.audenlueur.com/ ✶ Amazon Store Front: https://www.amazon.com/shop/xomacenna ✶ TwoPages Curtains (15% OFF code XOMACENNA): https://twopagescurtains.com/WR11FbqM... ✶ Fable Dinnerware (10% OFF code XOMACENNA): https://glnk.io/4y0x/xomacenna ✶ Our Place Cookware https://glnk.io/r5y0n/xomacenna ✶ Mom’s Art Shop: https://bit.ly/3kBzy2V ✶ Print art at The Stackhouse (20% OFF code XOMACENNA): https://thestackhouse.com/XOMACENNA Some links may be affiliate links! ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ Follow me on: ✶ Instagram @xomacenna ✶ Pinterest @xomacenna ✶ TikTok @xomacenna ✶ Blog // https://bit.ly/xomacennablog ✶ Facebook @xomacenna ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ ✶ BUSINESS INQUIRIES ONLY: xomacenna@select.co ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

xomacennavlogs

@xomacennavlogs

24 Jul, 25

158.4k

11.4k

Head over to https://eightsleep.yt.link/FXWeFW1 to get $350 off your very own Pod 5 Ultra. The best part is that you still get 30 days to try it at home and return it if you don’t like it - but I am confident you will keep it. Trust me, your body will thank you for this investment in better sleep. Shipping to many countries worldwide. See details at https://eightsleep.yt.link/FXWeFW1 Turn on your post notifications so you don't miss any uploads! Watch the last vlog //    • major & simple HOME UPGRADE + flea market ...   Click Here To SUBSCRIBE: https://bit.ly/xomacennavlogs-subscribe Follow Me on INSTAGRAM: @xomacenna My DIY & HOME DECOR Channel: ‪@XOMaCenna‬ ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ SHOP Brown Tote Purse https://go.shopmy.us/p-21757385 Brown Shoes https://go.shopmy.us/p-21757411 Moleskin Planner https://go.shopmy.us/p-21757444 Coffee Cups https://go.shopmy.us/p-21757879 Shell Necklace go.shopmy.us/p-21757838 Cherry Necklace go.shopmy.us/p-21757836 Strawberry Necklace go.shopmy.us/p-21757835 Ring go.shopmy.us/p-21757839 Barrel Jeans go.shopmy.us/p-21757827 Laundry Pods (French Saffron) go.shopmy.us/p-21380834 ✶ Auden Lueur Candles: https://www.audenlueur.com/ ✶ Amazon Store Front: https://www.amazon.com/shop/xomacenna ✶ TwoPages Curtains (20% OFF code XOMACENNA): https://twopagescurtains.com/WR11FbqM... ✶ Fable Dinnerware (10% OFF code XOMACENNA): https://glnk.io/4y0x/xomacenna ✶ Our Place Cookware https://glnk.io/r5y0n/xomacenna ✶ Mom’s Art Shop: https://bit.ly/3kBzy2V ✶ Print art at The Stackhouse (20% OFF code XOMACENNA): https://thestackhouse.com/XOMACENNA Some links may be affiliate links! ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ Follow me on: ✶ Instagram @xomacenna ✶ Pinterest @xomacenna ✶ TikTok @xomacenna ✶ Blog // https://bit.ly/xomacennablog ✶ Facebook @xomacenna ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ ✶ BUSINESS INQUIRIES ONLY: xomacenna@select.co ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ Life behind the projects — that’s what you’ll find here on XO MaCenna Vlogs. I’m MaCenna Lee, creator of XO MaCenna and founder of the sustainable candle brand Auden Lueur. This channel is where I share the moments in between big DIY reveals: everyday adventures, travels, vintage treasure hunts, and the behind-the-scenes work of running a creative business.

Realfoodology x from Our Place

Realfoodology

@Realfoodology

13 Jan, 26

1.1k

13

[...] 2nd. Head to https://www.fromourplace.com to see why more than a [...]

Realfoodology

@Realfoodology

19 Aug, 25

771

30

[...] Place | Visit https://www.fromourplace.com/REALFOOD... and use code [...]

Realfoodology

@Realfoodology

09 Sep, 25

742

25

[...] today. Visit https://www.fromourplace.com/REALFOOD... and use code [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (12.4%)
• Canada (6.5%)
• Australia (3.2%)

Here is another example of from Our Place collaborating with an influencer in United States.

mythicalkitchen x from Our Place

mythicalkitchen

@mythicalkitchen

20 Nov, 25

664.4k

19.9k

[...] /g.co/shopping/mythicalkitchen https://fromourplace.com/products/coo... Want more [...]

from Our Place's influencer activity vs. related brands

from Our Place competes for modern home-cooking audiences with Ninja Kitchen and COSORI, which also dominate kitchen appliance-driven meal content. These brands overlap in recipe creators, product demos, and everyday cooking convenience messaging.

Total influencer content

Ninja Kitchen leads with 5.9k sponsored posts, significantly outpacing COSORI (1k posts) and from Our Place (358 posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. Ninja Kitchen has several times more total posts than from Our Place and COSORI.

By social platform

from Our Place leads on YouTube, while Ninja Kitchen has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 4.7k, COSORI at 441, from Our Place at 106 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. Ninja Kitchen has several times more posts on TikTok than from Our Place and COSORI.

By geographical market

Ninja Kitchen has the highest estimated sponsored-post volume in United States (3.8k posts, 64.9%), United Kingdom (372 posts, 6.3%), Australia (313 posts, 5.3%), while COSORI has the highest estimated sponsored-post volume in Italy (176 posts, 17.1%), France (158 posts, 15.4%), suggesting a Europe focus, while from Our Place leads in Canada with 23 posts (6.5%). Looking at United States specifically, the split is Ninja Kitchen at 3.8k posts (64.9%), COSORI at 345 posts (33.5%), from Our Place at 221 posts (61.8%).