from Our Place Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.2k pieces of influencer content sponsored by from Our Place over the last 12 months.

This report breaks down where & how from Our Place invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with from Our Place, see here: from Our Place influencers.

Influencer activity throughout the year

from Our Place's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

from Our Place's influencer output appears relatively consistent throughout the year, averaging about 179 sponsored posts per month. November recorded the highest volume at 255 posts (42% above average), while April was the quietest at 79 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of from Our Place's sponsored influencer collaborations break down by social platform:

• Instagram: 1.4k posts (63.9%)
• TikTok: 767 posts (35.6%)
• YouTube: 11 posts (0.5%)

Instagram influencer marketing is a clear focus for from Our Place.

Here are 3 examples of from Our Place's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

cozylifebysema x from Our Place

cozylifebysema

@cozylifebysema

01 Aug, 25

3M

2k

🎀 Yeni fırınımla ilk dansımız: Kurabiye valsi 💃🍪 Unu eledik, yağı sevdik, pudra şekerini şımarttık… Sonra ne mi oldu? Kalbimizi fırına verdik 💗 Kurabiyeler kabardı, mutfak mis gibi koktu, tatlılık fırından taşarken ben gülümsedim 🍯✨ Ritmi ben tuttum, fırın da tempo tuttu 🔥 👩‍🍳 Biri şu kurabiyelere “ne kadar güzelsiniz” desin… Ben dedim, tabakta eriyip gittiler 🤤 Tarif link: ———————— 🎀 First dance with my new oven: The Cookie Waltz 💃🍪 We sifted the flour, embraced the oil, sweet-talked the powdered sugar… And then? Gave our hearts to the oven 💗 The cookies rose, the kitchen smelled like magic, and as sweetness overflowed from the oven, I couldn’t help but smile 🍯✨I set the rhythm, the oven followed the beat 🔥 👩‍🍳 Someone please tell these cookies they look amazing… I did, and they melted right into the plate🤤 @ourplace 🩵 Marka gözüktüğü için #reklam #wonderoven #ourplace #mackenziechilds #instagram #homesweethome #momlife #instagood #kitchen #mylife #yeni #yenifırınım #newovensmell #cookie #kurabiye

Influencer bio

Sema | Maison Cozy 🧸 Cozy Maximalist Home & Life ✨ Curating warmth in details 🧺 Romanticizing daily life 📩 Mgmt: tugba@dinamikiletisim.com.tr

Collaboration metrics

Post views3.0M

Post EMV $91.1k

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ninabucksner x from Our Place

ninabucksner

@ninabucksner

31 May, 25

1.5M

140k

[...] @Anti Inflammatory App | Fig @From Our Place

Influencer bio

Making clean eating fun🪩✨ Hashimotos 🦋 nina@social-alchemists.com

Collaboration metrics

Post views1.5M

Post EMV $37.0k

More influencer data

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JKenjiLopezAlt x from Our Place

JKenjiLopezAlt

@JKenjiLopezAlt

05 Oct, 25

110k

1.6k

[...] Oven Pro, my collaboration with @fromourplace. Get the full recipe plus an [...]

Influencer bio

I'm Kenji López-Alt. I'm the author of the James Beard award-winning books The Food Lab and The Wok, a New York Times columnist, and a former restaurant worker. I'm also the author of the best-selling children's book, Every Night is Pizza Night. Get them anywhere you buy your books, or for signed copies shipped anywhere in the world, order them from Book Larder: https://booklarder.com/search?q=kenji%20lopez-alt Join my free Patreon to get full recipes and articles: https://www.patreon.com/kenjilopezalt I have a podcast! It's called The Recipe with Kenji and Deb and I host it with my friend Deb Perelman of Smitten Kitchen. You can get it here: https://www.therecipepodcast.com/ On this channel you'll mostly find my cooking videos. For food recommendations and other content (mostly around Seattle), check out my alt channel, @JKenjiLopezMain When I'm not writing books or spending time with my family, I like to play music and explore Seattle.

Collaboration metrics

Post views110.0k

Post EMV $3.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 36.5% of partnerships featuring creators averaging 10K-50K views, from Our Place's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (169.3k avg views/post):

costco_doesitagain x from Our Place

costco_doesitagain

@costco_doesitagain

29 Jun, 25

192.2k

329

🚨 HUGE news for your summer cooking adventures 🚨 After 6 long months, the @ourplace LARGE Always Pan in Blue Salt is BACK at @costco while supplies last! #OurPlacePartner 🍳💙 For just $129.99, you’ll get the pan PLUS a Costco-exclusive stainless steel steamer basket, all of which comes with a 3-year warranty and the latest nonstick ceramic coating that lasts 50% longer! This isn’t a want; it’s a need, and it’s going to sell out fast so comment Always Pan or 🍳 to receive a direct link in your DMs to upgrade your cooking vibe ASAP.

Influencer bio

We are passionate about healthy living + feeding our families amazing food! Sharing our best Costco finds! #costcodoesitagain • ascothart@gmail.com

Collaboration metrics

Post views192.2k

Post EMV $5.8k

More influencer data

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And here is another example with a smaller creator on Instagram (8.3k avg views/post):

celinemarks x from Our Place

celinemarks

@celinemarks

13 Sep, 25

16.6k

229

🌿LUNCH SPINACH CREPES 🌿 INGRÉDIENTS : - 180 ml de lait d’avoine ou autre - 130 gr de farine - 130 gr ou ��3 poignées d’épinards frais ou surgelés (garder quelques feuilles pour le dressage) - 2 oeufs - Huile - 1 pincée de sel RÉALISATION : - Laver les épinards et essorez les dans un torchon. - Dans un mixeur, mettre les épinards, la farine, le lait, les oeufs et 1 pincée de sel. - Mixer jusqu’à obtenir une pâte lisse et homogène. - Laisser reposer au réfrigérateur 30 min (si possible) - Pendant ce temps, préparer votre accompagnement, pour cette recette cela sera des pommes de terre sautées. - Une fois que la pâte a bien reposée, verser une louche de pâte dans une poêle chaude. - Faites cuire le premier côté environ 1min et une fois que les bords se décollent, retourner la crêpe. - Réserver les crêpes sous un couvercle et faites cuire vos oeufs sur le plat. - Terminer par le dressage et bon appétit ! Pour cette recette, j’ai utilisé la poêle Always Pan de @ourplace et honnêtement… c’est LA meilleure poêle que j’ai testée ! Anti-adhésive, saine (sans PFAS, PTFE, PFOA, plomb ni cadmium) et hyper pratique, je l’utilise presque à chaque repas. Je vous la recommande à 1000% ! Si je devais m’en passer, je rachèterais exactement la même sans hésiter — et vous savez que je suis toujours sincère dans chacun de mes avis. C’est un très bon produit ! Collaboration Commerciale. #CrepesMaison #RecetteDeCrepes #CrepesParty #CrepesSalées #BrunchTime #RecetteFacile #CuisineMaison #RecetteDuJour #FaitMaison #RecetteSimple #CuisineCréative

Influencer bio

Créatrice digitale, Photographe, Artiste 📮 Contact : celine.marks75@gmail.com 🖥️ Eshop : www.celinemarks.com 👰🏻‍♀️ Wedding : celine.marks@hotmail.fr

Collaboration metrics

Post views16.6k

Post EMV $519

More influencer data

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from Our Place's repeat partnerships

nutritionalvaluewithjana x from Our Place

nutritionalvaluewithjana

@nutritionalvaluewithjana

10 Aug, 25

2.8k

20

[...] with a hint of spice. @From Our Place The Always Pan is my [...]

nutritionalvaluewithjana

@nutritionalvaluewithjana

31 Jul, 25

2.5k

22

[...] (my favorite pan ever!) @From Our Place

nutritionalvaluewithjana

@nutritionalvaluewithjana

21 Oct, 25

1.4k

8

[...] with, the Always Pan from @From Our Place meals cook perfectly. The [...]

costcodeals x from Our Place

costcodeals

@costcodeals

20 Dec, 25

521.3k

954

#OurPlacePartner 🚨 HUGE ANNOUNCEMENT 🚨 🥤The Our Place Cold Press Batch Juicer is officially IN STORE at Costco! 📍Find it at @costco for $169.99 in-warehouse in a Blue Salt color or buy it online in two additional colors of Char & Steam! 📦 Set contains: Motor base, juicing bowl, auger, hopper with lid, multifunctional tamper, 30 oz juice container with pouring spout, 27 oz pulp container, and cleaning brush 🤫 Quiet but powerful 250W motor 😍 Sleek, countertop-worthy design 🥬 Hands-free batch juicing (load it & go!) 🍊 Large chute fits whole fruits & veggies 💧 Higher juice yield, less foam, super dry pulp 🧼 Easy cleanup + dishwasher-safe cup 🛒These are only in LIMITED QUANTITIES and Our Place sells out FAST! So head to Costco NOW and grab one before it’s gone! #costco #costcodeals

costcodeals

@costcodeals

26 Mar, 26

407.2k

561

#OurPlacePartner 🚨DEAL ALERT🚨 �🥤The Our Place Cold Press Batch Juicer is ON SALE now at Costco! 📍Grab one now at @costco for $40 off, now $129.99, in-warehouse in a Blue Salt color or buy it online in two additional colors of Char & Steam! 📦 Set contains: Motor base, juicing bowl, auger, hopper with lid, multifunctional tamper, 30 oz juice container with pouring spout, 27 oz pulp container, and cleaning brush 🤫 Quiet but powerful 250W motor 😍 Sleek, countertop-worthy design�🥬 Hands-free batch juicing (load it & go!)�🍊 Large chute fits whole fruits & veggies�💧 Higher juice yield, less foam, super dry pulp�🧼 Easy cleanup + dishwasher-safe cup� 🛒HURRY! These are here for a limited time and Our Place sells out FAST! So head to Costco NOW and grab one before the deal’s gone! #costco #costcodeals

costcodeals

@costcodeals

16 Jan, 26

384.5k

738

#OurPlacePartner 🚨DEAL ALERT🚨 🥤The Our Place Cold Press Batch Juicer is ON SALE now at Costco! 📍Grab one now at @costco for $40 off in-warehouse in a Blue Salt color or buy it online in two additional colors of Char & Steam! Deal ends 1/25! 🔗Comment “JUICER” below for a link! 📦 Set contains: Motor base, juicing bowl, auger, hopper with lid, multifunctional tamper, 30 oz juice container with pouring spout, 27 oz pulp container, and cleaning brush 🤫 Quiet but powerful 250W motor 😍 Sleek, countertop-worthy design 🥬 Hands-free batch juicing (load it & go!) 🍊 Large chute fits whole fruits & veggies 💧 Higher juice yield, less foam, super dry pulp 🧼 Easy cleanup + dishwasher-safe cup 🛒HURRY! These are here for a limited time and Our Place sells out FAST! So head to Costco NOW and grab one before the deal’s gone! #costco #costcodeals

costcoguide x from Our Place

costcoguide

@costcoguide

27 Mar, 26

48.2k

120

Last Chance! Save $40 off @Costco Exclusive @OurPlace Cold Press Batch Juicer that only available at @Costco and Costco.com while supplies last! #ourplacepartner ✨Only $129.99 after the $40 discount, regular Costco price: $169.99 3 colors: -Blue Salt available in warehouse -Char and Steam available on Costco.com 🙌🏼Hands-free batch juicing (no feeding one by one!) 🥕🍋🍓Large chute fits whole fruits + veggies, even whole apples! -High juice yield, super dry pulp -Quiet yet powerful 250W motor -Easy to clean, dishwasher safe Grab yours before it sells out! #CostcoFinds #OurPlace #juicing #KitchenFinds

costcoguide

@costcoguide

27 Jun, 25

628

[...] #costco #dealalert #fromourplace

costcoguide

@costcoguide

25 Dec, 25

567

Comment “JUICE” and I’ll send you the link. @ourplace Cold Press Batch Juicer is officially at @costco and Costco.com just in time for the holidays! #OurPlacePartner ✨Exclusively at Costco for $169.99 in 3 colors: -Blue Salt available in warehouse -Char + 🤍 Steam available online Why we love it: ✔️ Hands-free batch juicing (no feeding one by one!) ✔️ Large chute fits whole fruits + veggies ✔️ High juice yield, super dry pulp ✔️ Quiet yet powerful 250W motor ✔️ Easy to assemble, easy to clean ✔️ Sleek, compact design Perfect for everyday juicing or gifting this season 🎁 Pick yours up at Costco before they sell out! #CostcoFinds #OurPlace #juicing #KitchenFinds

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.7%)
• Canada (7.1%)
• Australia (4.2%)

Here is another example of from Our Place collaborating with an influencer in United States.

alliwalkerlifestyle x from Our Place

alliwalkerlifestyle

@alliwalkerlifestyle

26 Jan, 26

730.2k

13.6k

[...] that also fit all of my needs! The @From Our Place Wonder Oven Pro! ⭐️ I linked this [...]

from Our Place's influencer activity vs. related brands

From Our Place shares a modern home-cooking audience with Ooni and Ninja Kitchen, and all three rely on product-in-action creator content (recipes, kitchen setups) to drive consideration and conversion.

Total influencer content

Ninja Kitchen leads with 32.3k sponsored posts, significantly outpacing from Our Place (2.2k posts) and Ooni (1.8k posts). Across all three brands, the average volume is 12.1k posts, indicating mature, scaled influencer programs. Ninja Kitchen has many more total posts than from Our Place and Ooni.

By social platform

Among these brands, Ninja Kitchen leads on Instagram and TikTok and Ooni leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 23k, from Our Place at 767, Ooni at 306 posts. Ooni's activity is particularly concentrated on Instagram. On TikTok, Ninja Kitchen has far more posts than from Our Place and Ooni.

By geographical market

Ninja Kitchen has the highest estimated sponsored-post volume in United States (12k posts, 38.3%), United Kingdom (4.3k posts, 13.3%), France (2.1k posts, 6.5%), suggesting a Europe focus, while from Our Place leads in Canada with 153 posts (7.1%). Looking at United States specifically, the split is Ninja Kitchen at 12k posts (38.3%), from Our Place at 1.3k posts (58.9%), Ooni at 778 posts (42.1%).