We analyzed 1.4k pieces of influencer content sponsored by Kulani Kinis over the last 12 months.
This report breaks down where & how Kulani Kinis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kulani Kinis, see here: Kulani Kinis influencers.
Kulani Kinis's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Kulani Kinis's sponsored post volume peaks in April with 175 posts, 51% higher than the monthly average of 116. February recorded the lowest activity at 55 posts, 53% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kulani Kinis's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Kulani Kinis.
Here are 3 examples of Kulani Kinis's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
just a barbie girl, living her real life 👑 💌: preslee@tiddle.io love yourself and others 🫶🏽 linktree is linked below
Collaboration metrics
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Influencer bio
Old account got banned 24 Aries Insta: ashleyjordann__
Collaboration metrics
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Influencer bio
I’m so happy you’re here 🫂 YouTube is my video diary that’s been chronicling my life since I was 13. Somehow, here I am now in my mid 20s, still making these little vlogs and sharing my life. I love making videos and I hope you love watching them. Business inquiries: ava@select.co
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Kulani Kinis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Kulani Kinis's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (494.8k avg views/post):
Influencer bio
🌲🫶🏼🌊💒🌻🏁 Travel + Sprint Cars + Beach life 💌@leilabrown7729@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (3.1k avg views/post):
Influencer bio
Insta:Kate.ogdenn Use code KATEO at Freestyle$ 🏄🏼♀️🌞🤿🐠🪸🏂🏔️🌨️❄️ 💌 kate.ogdennn@gmail
Collaboration metrics
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Out of 952 unique influencers in our dataset, 9 of them (1%) posted content for Kulani Kinis in 3 or more separate calendar months. The most consistent partner is @katelynsroom, who has collaborated across 6 months with 11 total posts.
Here are 1 examples of Kulani Kinis's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Kulani Kinis had the most influencer activity. 59.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Kulani Kinis collaborating with an influencer in United States.
Kulani Kinis competes in swimwear with a beach-lifestyle aesthetic; Cupshe and Bright Swimwear target similar audiences and use vacation content, try-ons, and seasonal launches to drive demand.
Total sponsored posts tracked (last 12 months)
Cupshe leads with 14.2k sponsored posts, significantly outpacing Bright Swimwear (1.6k posts) and Kulani Kinis (1.4k posts). Across all three brands, the average volume is 5.7k posts, indicating mature, scaled influencer programs. Cupshe has several times more total posts than Kulani Kinis and Bright Swimwear.
Sponsored posts by platform
Among these brands, Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 9.7k, Kulani Kinis at 467, Bright Swimwear at 398 posts. Bright Swimwear's activity is particularly concentrated on Instagram. On TikTok, Cupshe has many times more posts than Kulani Kinis and Bright Swimwear.
Estimated sponsored posts in Kulani Kinis's top markets
Cupshe has the highest estimated sponsored-post volume in United States (8.1k posts, 56.7%), United Kingdom (1.1k posts, 7.8%), France (952 posts, 6.7%), suggesting a Europe focus, while Bright Swimwear leads in Australia with 202 posts (12.8%). Looking at United States specifically, the split is Cupshe at 8.1k posts (56.7%), Bright Swimwear at 955 posts (60.6%), Kulani Kinis at 833 posts (59.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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