We analyzed 1.3k pieces of influencer content sponsored by Vessi over the last 12 months.
This report breaks down where & how Vessi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vessi, see here: Vessi influencers.
Vessi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Vessi's influencer output appears relatively consistent throughout the year, averaging about 107 sponsored posts per month. March recorded the highest volume at 155 posts (45% above average), while February was the quietest at 41 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vessi's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Vessi.
Here are 3 examples of Vessi's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Curiocity Seattle has paused posting to this account. For more Curiocity, find us on another local account. Thanks for following!
Collaboration metrics
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Influencer bio
I like sneakers 👌 ATL 📍 Connect with me on insta ⬇️
Collaboration metrics
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Influencer bio
Linus Tech Tips is a passionate team of "professionally curious" experts in consumer technology and video production who aim to educate and entertain. Sponsorship Inquiries: partnerships@linusmediagroup.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Vessi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Vessi's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (147.8k avg views/post, 440.3k followers):
Influencer bio
🌆 Vancouver Lifestyle & Entertainment 🤳 Follow For The Best Things To Do 👇🏼Join our Newsletter for local DISCOUNTS 🤑
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.7k avg views/post, 25.0k followers):
Influencer bio
Isaiah 41:10 A wretched sinner Covered by undeserved Grace by the Mercy of my Lord and Savior Jesus Christ Pro Disc Golfer Team @discraftdiscgolf
Collaboration metrics
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Out of 496 unique influencers in our dataset, 66 of them (13%) posted content for Vessi in 3 or more separate calendar months. The most consistent partner is @TrashTaste, who has collaborated across 13 months with 16 total posts. @BodanzaDiscGolf alone accounts for 11% of all tracked sponsored content.
Here are 3 examples of Vessi's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Vessi had the most influencer activity. 61.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Vessi collaborating with an influencer in United States.
Vessi’s core offering is casual, comfort-focused footwear, making HEYDUDE a direct competitor in the everyday slip-on/lifestyle shoe space. Havaianas is another large, mass-market casual footwear brand competing for similar warm-weather, travel, and lifestyle use cases.
Total sponsored posts tracked (last 12 months)
HEYDUDE leads with 29.2k sponsored posts, significantly outpacing Havaianas (4.4k posts) and Vessi (1.3k posts). Across all three brands, the average volume is 11.6k posts, indicating mature, scaled influencer programs. HEYDUDE has far more total posts than Vessi and Havaianas.
Sponsored posts by platform
Vessi leads on YouTube, while Havaianas has the most activity on Instagram and HEYDUDE has the most activity on TikTok. The gap is most notable on TikTok, with HEYDUDE at 27.9k, Havaianas at 935, Vessi at 21 posts. HEYDUDE's activity is particularly concentrated on TikTok. TikTok posts are much higher for HEYDUDE than Vessi and Havaianas.
Estimated sponsored posts in Vessi's top markets
HEYDUDE has the highest estimated sponsored-post volume in United States (19k posts, 64.9%), United Kingdom (1.5k posts, 5.3%), India (1.1k posts, 3.8%), while Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 40.8%), Philippines (383 posts, 8.7%), while Vessi leads in Canada with 236 posts (18.3%). Looking at United States specifically, the split is HEYDUDE at 19k posts (64.9%), Vessi at 793 posts (61.6%), Havaianas at 378 posts (8.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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