Vessi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 609 pieces of influencer content sponsored by Vessi over the last 12 months.
This report breaks down where & how Vessi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vessi, see here: Vessi influencers.
Influencer activity throughout the year
Vessi's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Vessi's influencer activity by month
Number of sponsored posts
Vessi's sponsored post volume peaks in March with 99 posts, 94% higher than the monthly average of 51. February recorded the lowest activity at 1 posts, 98% below average.
Vessi's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 12.2M, while February recorded the least at 1.2M. Across all tracked posts in the 12-month window, average views per post were 117.1k. Interestingly, the highest-view month (November) does not align with peak post volume (March), which could indicate performance differences across months. The top-performing tracked post, by @LinusTechTips, generated 2.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vessi's sponsored influencer collaborations break down by social platform:
- Instagram: 352 posts (57.8%)
- YouTube: 254 posts (41.7%)
- TikTok: 3 posts (0.5%)
Vessi's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Vessi.
Here are 3 examples of Vessi's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cultrvancouver x Vessi
Influencer bio
Your source for Vancouver culture, lifestyle and events.
Collaboration metrics
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sameoldseth x Vessi
![TikTok post by @sameoldseth for Vessi. Caption reads: [...] to get you through the winter, then @Vessi....](https://images.od.modash.io/d26ad70d35c01c5c57f6ccf3f79359633560288d)
Influencer bio
I like sneakers 👌 ATL 📍 Connect with me on insta ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LinusTechTips x Vessi
Influencer bio
Linus Tech Tips is a passionate team of "professionally curious" experts in consumer technology and video production who aim to educate and entertain. Sponsorship Inquiries: partnerships@linusmediagroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 54.3%
- Posts: 45.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Vessi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Vessi's influencers average views (Instagram)
Based on each influencer's average views per post
With 41.1% of partnerships featuring creators averaging 1K-5K views, Vessi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (147.8k avg views/post):
604now x Vessi
![Instagram post by @604now for Vessi. Caption reads: [...] stop raw-dogging the rain. 😭🌧️
@vessi....](https://images.od.modash.io/f3aabbca718957551e97e3a4c1f44ee862474aed)
Influencer bio
🌆 Vancouver Lifestyle & Entertainment 🤳 Follow For The Best Things To Do 👇🏼Join our Newsletter for local DISCOUNTS 🤑
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
ezra_robinson_02 x Vessi
Influencer bio
Isaiah 41:10 A wretched sinner Covered by undeserved Grace by the Mercy of my Lord and Savior Jesus Christ Pro Disc Golfer Team @discraftdiscgolf
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Vessi's repeat partnerships
Out of 298 unique influencers in our dataset, 44 of them (15%) posted content for Vessi in 3 or more separate calendar months. The most consistent partner is @2hearts1seoul, who has collaborated across 11 months with 11 total posts. @AceRunProductions alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Vessi's repeat influencer partnerships, with links to the sponsored content.
2hearts1seoul x Vessi
![YouTube post by @2hearts1seoul for Vessi. Caption reads: [...] and light on your feet with Vessi’s....](https://images.od.modash.io/d47b65111a3f5774313f9300906422e78aa27d27)
![YouTube post by @2hearts1seoul for Vessi. Caption reads: [...] with waterproof, ultra-light Vessi footwear!....](https://images.od.modash.io/d73855475c2adb8f66180948d7bb88c254cdec0b)
![YouTube post by @2hearts1seoul for Vessi. Caption reads: [...] your feet with the waterproof Vessi Pacific....](https://images.od.modash.io/94a42aa5a89b406bc364a15629bebc841ea0490c)
JakeBaldino x Vessi
![YouTube post by @JakeBaldino for Vessi. Caption reads: [...] Get 15% off at https://vessi.com/onjake....](https://images.od.modash.io/154dc31a13eae0e5a0c0c98422e30a4c37251de3)
ezra_robinson_02 x Vessi
![Instagram post by @ezra_robinson_02 for Vessi. Caption reads: [...] announce my partnership with @vessi for the....](https://images.od.modash.io/4e1509290f85656deed2b882509160ba020a126f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Vessi had the most influencer activity. 62.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (17.6%)
- United Kingdom (6.8%)
- Australia (2.8%)
Vessi's influencer activity by market
Here is another example of Vessi collaborating with an influencer in United States.
tornadotrx x Vessi
![YouTube post by @tornadotrx for Vessi. Caption reads: [...] returns. Grab 15% off at....](https://images.od.modash.io/8709b10645996fe28433eb526691cf4b3ec605e7)
Vessi's influencer activity vs. related brands
Vessi’s waterproof everyday footwear overlaps with HEYDUDE’s comfort-first casual shoes and Hunter Boots’ weather-ready positioning. Each competes for lifestyle shoppers influenced by practicality, comfort, and everyday outfit content.
Total influencer content
Vessi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HEYDUDE leads with 699 sponsored posts, marginally ahead of Vessi (609 posts) and Hunter Boots (191 posts). Across all three brands, the average volume is 500 posts, suggesting moderate but consistent investment.
By social platform
Vessi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Vessi leads on YouTube, while HEYDUDE has the most activity on Instagram and TikTok. The gap is most notable on YouTube, with Vessi at 254, HEYDUDE at 30, Hunter Boots at 1 posts. Hunter Boots's activity is particularly concentrated on Instagram. TikTok posting volume differs sharply, with Vessi at 3 posts compared with HEYDUDE at 182 and Hunter Boots at 27.
By geographical market
Vessi vs. related brands influencer activity (by country)
Estimated sponsored posts in Vessi's top markets
HEYDUDE has the highest estimated sponsored-post volume in United States (498 posts, 71.2%), United Kingdom (46 posts, 6.6%), Mexico (18 posts, 2.6%), suggesting a North America focus, while Vessi leads in Canada with 107 posts (17.6%), while Hunter Boots leads in Japan with 16 posts (8.3%). Looking at United States specifically, the split is HEYDUDE at 498 posts (71.2%), Vessi at 382 posts (62.8%), Hunter Boots at 84 posts (43.8%).
Read more influencer strategy breakdowns
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