Vessi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 600 pieces of influencer content sponsored by Vessi over the last 12 months.
This report breaks down where & how Vessi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vessi, see here: Vessi influencers.
Influencer activity throughout the year
Vessi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Vessi's influencer activity by month
Number of sponsored posts
Vessi's sponsored post volume appears to trend upward over the 12-month period, rising from 36 posts in January to 62 in December. The peak month, May, reached 71 posts, 42% higher than the monthly average of 50.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vessi's sponsored influencer collaborations break down by social platform:
- Instagram: 559 posts (93.2%)
- YouTube: 22 posts (3.7%)
- TikTok: 19 posts (3.2%)
Vessi's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Vessi.
Here are 3 examples of Vessi's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cultrvancouver x Vessi
Influencer bio
Your source for Vancouver culture, lifestyle and events.
Collaboration metrics
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rinselab x Vessi
![TikTok post by @rinselab for Vessi. Caption reads: @Vessi the squad dry 😎 #vessiambassador [...].](https://images.od.modash.io/b6893b1f5efaba2717a112f82c29bd358fcc2312)
Influencer bio
PPF｜Ceramic Coating｜ Detailing 📩 info@rinselab.ca ☎️ 778 321 3313 👇🏻 BOOK HERE
Collaboration metrics
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TimLeeLetsGo x Vessi
Influencer bio
Thank you for joining me on my food adventures and travels. It's a pleasure to try new foods and explore new places together! Along the way, I hope to make new friends, have a memorable meal, and share these experiences with you! So, let's go! From the best buffets around the world to the tiny eateries that are hidden gems, I'm always looking forward to learning about new and fantastic places anywhere! So please don't hesitate to let me know your favourite spots! The more unique, the better! Please join me!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 51.7%
- Posts: 48.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Vessi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Vessi's influencers average views (Instagram)
Based on each influencer's average views per post
Vessi's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (83.7k avg views/post):
captainjchambers x Vessi
Influencer bio
⚓️Father & Captain 🛳️Belowdeck Down Under 🌊Conservation. Purpose. Ocean life. @captainslounge.life |
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
samantha_pugh x Vessi
Influencer bio
Let’s vibe outside ᨒ 𖡡 Maple Ridge, BC ↟ @alltrails ambassador ✉︎ collabs: samanthapugh@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Vessi's repeat partnerships
Out of 312 unique influencers in our dataset, 21 of them (7%) posted content for Vessi in 3 or more separate calendar months. The most consistent partner is @ezra_robinson_02, who has collaborated across 11 months with 23 total posts. @sully_discgolf alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Vessi's repeat influencer partnerships, with links to the sponsored content.
ezra_robinson_02 x Vessi
![Instagram post by @ezra_robinson_02 for Vessi. Caption reads: The @vessi Stormburts are hands down my [...].](https://images.od.modash.io/80356187babeeb1baaaf8fc030391ba632d35698)
disctay x Vessi
![Instagram post by @disctay for Vessi. Caption reads: [...] trusty @discraftdiscgolf buzzz....](https://images.od.modash.io/90463ba45d629ef6e5643e9850fa3dce7de56f52)
![Instagram post by @disctay for Vessi. Caption reads: [...] so excited to be representing @vessi for the....](https://images.od.modash.io/6d42deb597c8994ee76fbbf37382bc57debad6e6)
![Instagram post by @disctay for Vessi. Caption reads: [...] rain’s rolling in, but this Vessi Coastal....](https://images.od.modash.io/9e770527d28dd55b77f0cd8b545124ac2487ddc4)
isaacwrdg_19 x Vessi
![Instagram post by @isaacwrdg_19 for Vessi. Caption reads: The @vessi Stormburst has been my choice [...].](https://images.od.modash.io/c81d105cca0ab45c0344fa639da6a8fa9078f38b)
![Instagram post by @isaacwrdg_19 for Vessi. Caption reads: [...] Here’s a little thank you from @vessi and I.....](https://images.od.modash.io/d09e0acb179a99e689f271fafe1e0ae12a3ecfce)
![Instagram post by @isaacwrdg_19 for Vessi. Caption reads: [...] 🔥 Be sure to check out Vessi.com/robinson....](https://images.od.modash.io/7ab0769e7702e51254575ac3244c7fff93e65f0b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Vessi had the most influencer activity. 59.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (21.3%)
- United Kingdom (5.5%)
- Australia (2%)
Vessi's influencer activity by market
Here is another example of Vessi collaborating with an influencer in United States.
the.becktriplets x Vessi
![Instagram post by @the.becktriplets for Vessi. Caption reads: [...] to get kids off screens these days, but....](https://images.od.modash.io/199483502cf6bd543bea4a5e95bef41b01c8142e)
Vessi's influencer activity vs. related brands
Vessi, HEYDUDE, and Hunter Boots compete for comfort-and-function footwear shoppers, with influencer content emphasizing lifestyle use cases, weather protection, and daily-wear versatility.
Total influencer content
Vessi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HEYDUDE leads with 32.3k sponsored posts, significantly outpacing Hunter Boots (2.1k posts) and Vessi (600 posts). Across all three brands, the average volume is 11.7k posts, indicating mature, scaled influencer programs. HEYDUDE has far more total posts than Vessi and Hunter Boots.
By social platform
Vessi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Vessi leads on YouTube, while Hunter Boots has the most activity on Instagram and HEYDUDE has the most activity on TikTok. The gap is most notable on TikTok, with HEYDUDE at 31.1k, Hunter Boots at 608, Vessi at 19 posts. Vessi's activity is particularly concentrated on Instagram. On TikTok, HEYDUDE has far more posts than Vessi and Hunter Boots.
By geographical market
Vessi vs. related brands influencer activity (by country)
Estimated sponsored posts in Vessi's top markets
HEYDUDE has the highest estimated sponsored-post volume in United States (21k posts, 65.8%), United Kingdom (1.4k posts, 4.2%), Mexico (1.3k posts, 3.9%), suggesting a North America focus, while Hunter Boots leads in Japan with 208 posts (9.8%), while Vessi leads in Canada with 128 posts (21.3%). Looking at United States specifically, the split is HEYDUDE at 21k posts (65.8%), Hunter Boots at 732 posts (34.5%), Vessi at 358 posts (59.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- HEYDUDE's Influencer Marketing Strategy
- Hunter Boots's Influencer Marketing Strategy
- NAKED nutrition's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
- GROWNSY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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