Vessi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Vessi over the last 12 months.
This report breaks down where & how Vessi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vessi, see here: Vessi influencers.
Influencer activity throughout the year
Vessi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Vessi's influencer activity by month
Number of sponsored posts
Vessi's influencer output appears relatively consistent throughout the year, averaging about 97 sponsored posts per month. November recorded the highest volume at 130 posts (34% above average), while September was the quietest at 75 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vessi's sponsored influencer collaborations break down by social platform:
- YouTube: 700 posts (59.3%)
- Instagram: 453 posts (38.4%)
- TikTok: 27 posts (2.3%)
Vessi's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
YouTube influencer marketing is a clear focus for Vessi.
Here are 3 examples of Vessi's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
curiocityseattle x Vessi
Influencer bio
Curiocity Seattle has paused posting to this account. For more Curiocity, find us on another local account. Thanks for following!
Collaboration metrics
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esthatsme x Vessi
Influencer bio
Emma Sofie🧚🏼♀️22 år Dokumenterer 20 årene mine🎥 Hverdag🌅vlogs🪽mål🌍reising🪞klær 🌷🎀🩰🩷🦙 💌emmasofie33@gmail.com
Collaboration metrics
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tornadotrx x Vessi
Influencer bio
my name is will and i like tornadoes
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 81.4%
- Shorts: 18.6%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers Vessi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Vessi's influencers average views (YouTube)
Based on each influencer's average views per post
With 32.9% of partnerships featuring creators averaging 100K-500K views, Vessi's strategy suggests a reach-oriented approach with established creators. The 10K-50K views segment is also prominent at 25.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (770.2k avg views/post):
CorridorCrew x Vessi
Influencer bio
Backflips and Frontflips simultaneously.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (5.0k avg views/post):
geographicstravel x Vessi
![YouTube post by @geographicstravel for Vessi. Caption reads: [...] spring with one pair that does it all. Vessi....](https://images.od.modash.io/13d040bf3148cb55f25a69f9b940bf3ffb8ffc85)
Influencer bio
Geographics: Discovering the world, one place at a time. Learn about places from around the world and beyond. Also visit our sister channels, TopTenz (https://www.youtube.com/channel/UCQ-hpFPF4nOKoKPEAZM_THw) and Biographics. (https://www.youtube.com/channel/UClnDI2sdehVm1zm_LmUHsjQ).
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Vessi's repeat partnerships
Out of 324 unique influencers in our dataset, 39 of them (12%) posted content for Vessi in 3 or more separate calendar months. The most consistent partner is @BodanzaDiscGolf, who has collaborated across 13 months with 183 total posts. @BodanzaDiscGolf alone accounts for 16% of all tracked sponsored content.
Here are 3 examples of Vessi's repeat influencer partnerships, with links to the sponsored content.
BodanzaDiscGolf x Vessi
![YouTube post by @BodanzaDiscGolf for Vessi. Caption reads: [...] this rainy spring! Thank you Vessi for....](https://images.od.modash.io/c7e75e0f2fd98d7e3327dae0211c22f9a29ad20c)
![YouTube post by @BodanzaDiscGolf for Vessi. Caption reads: [...] & 10% off w/ Code "BODANZA") 👟Vessi....](https://images.od.modash.io/04e8e3f2f1be7de28cba9040ea749f1144e5418d)
![YouTube post by @BodanzaDiscGolf for Vessi. Caption reads: [...] & 10% off w/ Code "BODANZA") 👟Vessi....](https://images.od.modash.io/949a9b678f21336619c8d41aac2afba2465eb7b1)
AceRunProductions x Vessi
![YouTube post by @AceRunProductions for Vessi. Caption reads: [...] and for every day use from Vessi at the link....](https://images.od.modash.io/a53bf98846ecbde35d8af24cd108944d79a28551)
![YouTube post by @AceRunProductions for Vessi. Caption reads: [...] and for every day use from Vessi at the link....](https://images.od.modash.io/99364bffccbe28dd0b9ea99b1db05c356f41b2a1)
![YouTube post by @AceRunProductions for Vessi. Caption reads: [...] and for every day use from Vessi at the link....](https://images.od.modash.io/c8950b1d131ec5ac8e35913e04292df9bff29170)
ezra_robinson_02 x Vessi
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Vessi had the most influencer activity. 62.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (17%)
- United Kingdom (6.7%)
- Australia (2.6%)
Vessi's influencer activity by market
Here is another example of Vessi collaborating with an influencer in United States.
InTooDeepBro x Vessi
![YouTube post by @InTooDeepBro for Vessi. Caption reads: [...] spring with one pair that does it all. Vessi....](https://images.od.modash.io/b027ea517dd050233376d917090ceceb72219192)
Vessi's influencer activity vs. related brands
HEYDUDE and Havaianas are both casual footwear brands competing for everyday comfort and lifestyle customers, overlapping with Vessi’s audience for easy-to-wear shoes. They also rely heavily on social and influencer marketing in the direct-to-consumer space, making them strong benchmarks.
Total influencer content
Vessi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HEYDUDE leads with 32.3K sponsored posts, significantly outpacing Havaianas (2.5K posts) and Vessi (1.2K posts). Across all three brands, the average volume is 12K posts, indicating mature, scaled influencer programs. HEYDUDE has far more total posts than Vessi and Havaianas.
By social platform
Vessi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Vessi leads on YouTube, while Havaianas has the most activity on Instagram and HEYDUDE has the most activity on TikTok. The gap is most notable on TikTok, with HEYDUDE at 31K, Havaianas at 1.2K, Vessi at 27 posts. HEYDUDE's activity is particularly concentrated on TikTok. HEYDUDE posts far more on TikTok than Vessi and Havaianas, while Vessi posts far more on YouTube than HEYDUDE and Havaianas.
By geographical market
Vessi vs. related brands influencer activity (by country)
Estimated sponsored posts in Vessi's top markets
HEYDUDE has the highest estimated sponsored-post volume in United States (19K posts, 59.8%), United Kingdom (1.7K posts, 5.2%), India (1.5K posts, 4.5%), while Havaianas leads in Brazil with 538 posts (21.6%), while Vessi leads in Canada with 201 posts (17%). Looking at United States specifically, the split is HEYDUDE at 19K posts (59.8%), Vessi at 736 posts (62.4%), Havaianas at 297 posts (11.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- HEYDUDE's Influencer Marketing Strategy
- Havaianas's Influencer Marketing Strategy
- Huel's Influencer Marketing Strategy
- Micro Ingredients's Influencer Marketing Strategy
- Ninja Kitchen's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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