Vessi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Vessi over the last 12 months.
This report breaks down where & how Vessi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vessi, see here: Vessi influencers.
Influencer activity throughout the year
Vessi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Vessi's influencer activity by month
Number of sponsored posts
Vessi's influencer output appears relatively consistent throughout the year, averaging about 97 sponsored posts per month. November recorded the highest volume at 129 posts (33% above average), while June was the quietest at 30 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vessi's sponsored influencer collaborations break down by social platform:
- YouTube: 593 posts (51.2%)
- Instagram: 540 posts (46.6%)
- TikTok: 26 posts (2.2%)
Vessi's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Vessi.
Here are 3 examples of Vessi's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
curiocitytoronto x Vessi
Influencer bio
Get the most from your city. Curiocity presents you with the most relevant local food, experiences, deals, and adventures.
Collaboration metrics
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esthatsme x Vessi
Influencer bio
Emma Sofie🧚🏼♀️22 år Dokumenterer 20 årene mine🎥 Hverdag🌅vlogs🪽mål🌍reising🪞klær 🌷🎀🩰🩷🦙🎙️-@tjueish 💌emmasofie33@gmail.com
Collaboration metrics
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tornadotrx x Vessi
Influencer bio
Just a guy who's a little too interested in tornadoes. Subscribe :)!
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 83.3%
- Shorts: 16.7%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers Vessi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Vessi's influencers average views (YouTube)
Based on each influencer's average views per post
With 34.3% of partnerships featuring creators averaging 100K-500K views, Vessi's strategy suggests a reach-oriented approach with established creators.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (773.3k avg views/post):
CorridorCrew x Vessi
Influencer bio
Backflips and Frontflips simultaneously.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (4.7k avg views/post):
geographicstravel x Vessi
![YouTube post by @geographicstravel for Vessi. Caption reads: [...] spring with one pair that does it all. Vessi....](https://images.od.modash.io/13d040bf3148cb55f25a69f9b940bf3ffb8ffc85)
Influencer bio
Geographics: Discovering the world, one place at a time. Learn about places from around the world and beyond. Also visit our sister channels, TopTenz (https://www.youtube.com/channel/UCQ-hpFPF4nOKoKPEAZM_THw) and Biographics. (https://www.youtube.com/channel/UClnDI2sdehVm1zm_LmUHsjQ).
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Vessi's repeat partnerships
Out of 384 unique influencers in our dataset, 47 of them (12%) posted content for Vessi in 3 or more separate calendar months. The most consistent partner is @BodanzaDiscGolf, who has collaborated across 12 months with 169 total posts. @BodanzaDiscGolf alone accounts for 15% of all tracked sponsored content.
Here are 3 examples of Vessi's repeat influencer partnerships, with links to the sponsored content.
BodanzaDiscGolf x Vessi
![YouTube post by @BodanzaDiscGolf for Vessi. Caption reads: [...] this rainy spring! Thank you Vessi for....](https://images.od.modash.io/c7e75e0f2fd98d7e3327dae0211c22f9a29ad20c)
2hearts1seoul x Vessi
![YouTube post by @2hearts1seoul for Vessi. Caption reads: [...] and light on your feet with Vessi’s....](https://images.od.modash.io/d47b65111a3f5774313f9300906422e78aa27d27)
![YouTube post by @2hearts1seoul for Vessi. Caption reads: 👟 Vessi Weekend Neo is fully [...].](https://images.od.modash.io/9fa94f59db359503b11a39b8d6ebad63531cdb3e)
![YouTube post by @2hearts1seoul for Vessi. Caption reads: [...] your feet with the waterproof Vessi Pacific....](https://images.od.modash.io/94a42aa5a89b406bc364a15629bebc841ea0490c)
PaulUlibarri x Vessi
![YouTube post by @PaulUlibarri for Vessi. Caption reads: [...] Watch and find out!! @Vessi Check out ....](https://images.od.modash.io/ca213d969d4f68face76b12d7d66162052cc3743)
![YouTube post by @PaulUlibarri for Vessi. Caption reads: [...] @jacobcourtis @Vessi Check out for 15....](https://images.od.modash.io/017906f7c625ee8d19869d7fcbf6997cdcd536dc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Vessi had the most influencer activity. 61.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (17.4%)
- United Kingdom (6.8%)
- Australia (2.6%)
Vessi's influencer activity by market
Here is another example of Vessi collaborating with an influencer in United States.
InTooDeepBro x Vessi
![YouTube post by @InTooDeepBro for Vessi. Caption reads: [...] spring with one pair that does it all. Vessi....](https://images.od.modash.io/b027ea517dd050233376d917090ceceb72219192)
Vessi's influencer activity vs. related brands
Vessi’s everyday footwear positioning competes with HEYDUDE’s comfort-first casual shoes and Hunter Boots’ weather-ready footwear, all targeting consumers influenced by practicality and lifestyle content.
Total influencer content
Vessi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HEYDUDE leads with 34.3k sponsored posts, significantly outpacing Hunter Boots (2.2k posts) and Vessi (1.2k posts). Across all three brands, the average volume is 12.5k posts, indicating mature, scaled influencer programs. HEYDUDE has far more total posts than Vessi and Hunter Boots.
By social platform
Vessi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Vessi leads on YouTube, while Hunter Boots has the most activity on Instagram and HEYDUDE has the most activity on TikTok. The gap is most notable on TikTok, with HEYDUDE at 32.9k, Hunter Boots at 588, Vessi at 26 posts. HEYDUDE's activity is particularly concentrated on TikTok. On TikTok, HEYDUDE has far more posts than Vessi and Hunter Boots.
By geographical market
Vessi vs. related brands influencer activity (by country)
Estimated sponsored posts in Vessi's top markets
HEYDUDE has the highest estimated sponsored-post volume in United States (23k posts, 66.5%), United Kingdom (1.1k posts, 3.2%), South Africa (1.1k posts, 3.1%), while Vessi leads in Canada with 202 posts (17.4%), while Hunter Boots leads in Japan with 173 posts (7.9%). Looking at United States specifically, the split is HEYDUDE at 23k posts (66.5%), Hunter Boots at 764 posts (34.9%), Vessi at 716 posts (61.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- HEYDUDE's Influencer Marketing Strategy
- Hunter Boots's Influencer Marketing Strategy
- NAKED nutrition's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
- GROWNSY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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