Nvgtn Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by Nvgtn over the last 12 months.
This report breaks down where & how Nvgtn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nvgtn, see here: Nvgtn influencers.
Influencer activity throughout the year
Nvgtn's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Nvgtn's influencer activity by month
Number of sponsored posts
Nvgtn's influencer output appears relatively consistent throughout the year, averaging about 155 sponsored posts per month. January recorded the highest volume at 195 posts (26% above average), while June was the quietest at 59 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nvgtn's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (71.5%)
- TikTok: 500 posts (26.9%)
- YouTube: 31 posts (1.7%)
Nvgtn's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Nvgtn.
Here are 3 examples of Nvgtn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
livefitelle x Nvgtn
![Instagram post by @livefitelle for Nvgtn. Caption reads: [...] but the floor is lava 🤪☄️🤸🏼♀️ Deets:....](https://images.od.modash.io/eee7313740ca0c72e8481a41eed15e0ed9de7a7f)
Influencer bio
Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
gabbyy.lifts x Nvgtn
![TikTok post by @gabbyy.lifts for Nvgtn. Caption reads: [...] #foryoupage #gymrat @Gymshark @DFYNE @NVGTN....](https://images.od.modash.io/bb0d8504bdbd9d054029a7ba120f108075a2c730)
Influencer bio
gym content 🫶🏼 finally made an ig 🙈💞 go follow me hehe 😚💗
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
realitywithriss x Nvgtn
Influencer bio
hi friends! I'm Riss & this is me documenting my Reality. ........................................................................................ I'd love for you to stick around & mingle, so make sure to subscribe 🤍 xoxo - Reality with Riss
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 50.9%
- Reels: 49.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Nvgtn are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nvgtn's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging 1K-5K views, Nvgtn's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (251.5k avg views/post):
ashleigh_jordan x Nvgtn
Influencer bio
💍 My love: @brettstir 🛍 Owner: @nvgtn 🤳🏼 TikTok: ashleigh_jordann ✨ The Launch is now LIVE!↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.9k avg views/post):
ericananglefit x Nvgtn
Influencer bio
PEScience | NVGTN Code: ERICA Runna code: erica2 💌 meghanp@pearpop.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nvgtn's repeat partnerships
Out of 606 unique influencers in our dataset, 20 of them (3%) posted content for Nvgtn in 3 or more separate calendar months. The most consistent partner is @vickyplamenova, who has collaborated across 12 months with 56 total posts.
Here are 3 examples of Nvgtn's repeat influencer partnerships, with links to the sponsored content.
vickyplamenova x Nvgtn
![Instagram post by @vickyplamenova for Nvgtn. Caption reads: [...] to depth and strength wearing @nvgtn's new....](https://images.od.modash.io/14e2617edac8048bf1aeeae4bce5444ee68f5ca8)
![Instagram post by @vickyplamenova for Nvgtn. Caption reads: [...] beast into planche outfits are @nvgtn 💗....](https://images.od.modash.io/9933f3cf53bf23fe15ad0b80883e8291e841ec8f)
![Instagram post by @vickyplamenova for Nvgtn. Caption reads: [...] for your leg days 🍗 wearing @nvgtn |....](https://images.od.modash.io/2fd004f6ea944f7951ee318659e4d1ddf6de07fa)
EricaNangle x Nvgtn
![YouTube post by @EricaNangle for Nvgtn. Caption reads: [...] Code ERICA saves you 15% NVGTN code: ERICA....](https://images.od.modash.io/6d5fd18dc87ce8a2c6653eaf888666b5ccbb73d5)
![YouTube post by @EricaNangle for Nvgtn. Caption reads: [...] Code ERICA saves you 15% NVGTN code: ERICA....](https://images.od.modash.io/748bee3d0d3b271bcbf58958653ef43a714f7cbf)
![YouTube post by @EricaNangle for Nvgtn. Caption reads: [...] Code “ERICA” saves you 15% NVGTN code:....](https://images.od.modash.io/c20070380635f22377049fc11e0731df36908c0f)
livefitelle x Nvgtn
![Instagram post by @livefitelle for Nvgtn. Caption reads: [...] into toe reaches Outfit is @nvgtn code Elle....](https://images.od.modash.io/ff1e7d5e6923f159709aeebfc5e48c5f19c0c313)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Nvgtn had the most influencer activity. 68.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.2%)
- Canada (4.4%)
- Mexico (3.6%)
Nvgtn's influencer activity by market
Here is another example of Nvgtn collaborating with an influencer in United States.
EricaNangle x Nvgtn
Nvgtn's influencer activity vs. related brands
NVGTN’s gym and influencer-led apparel model closely mirrors Gymshark and AYBL, which also dominate fitness creator partnerships and community-driven launches. They compete for the same performance- and aesthetics-focused workout audience.
Total influencer content
Nvgtn vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 45.2k sponsored posts, notably outpacing Gymshark (39.2k posts) and Nvgtn (1.9k posts). Across all three brands, the average volume is 28.8k posts, indicating mature, scaled influencer programs. Gymshark and AYBL each have over 20 times more total posts than Nvgtn.
By social platform
Nvgtn vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, AYBL leads on Instagram and Gymshark leads on TikTok and YouTube. The gap is most notable on Instagram, with AYBL at 21.1k, Gymshark at 12.5k, Nvgtn at 1.3k posts. Nvgtn's activity is particularly concentrated on Instagram. On TikTok, Gymshark and AYBL each have around 50 times more posts than Nvgtn.
By geographical market
Nvgtn vs. related brands influencer activity (by country)
Estimated sponsored posts in Nvgtn's top markets
Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), Mexico (1.4k posts, 3.6%), suggesting a North America focus, while AYBL has the highest estimated sponsored-post volume in United Kingdom (9.3k posts, 20.5%), Canada (1.8k posts, 4%). Looking at United States specifically, the split is Gymshark at 22k posts (56%), AYBL at 21k posts (46.9%), Nvgtn at 1.3k posts (68.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- BK Beauty's Influencer Marketing Strategy
- OSEA Malibu's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.