Nvgtn Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by Nvgtn over the last 12 months.
This report breaks down where & how Nvgtn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nvgtn, see here: Nvgtn influencers.
Influencer activity throughout the year
Nvgtn's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Nvgtn's influencer activity by month
Number of sponsored posts
Nvgtn's sponsored post volume peaks in June with 251 posts, 58% higher than the monthly average of 159. March recorded the lowest activity at 7 posts, 96% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nvgtn's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (71.6%)
- TikTok: 502 posts (26.4%)
- YouTube: 38 posts (2%)
Nvgtn's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Nvgtn.
Here are 3 examples of Nvgtn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
livefitelle x Nvgtn
![Instagram post by @livefitelle for Nvgtn. Caption reads: [...] but the floor is lava 🤪☄️🤸🏼♀️ Deets:....](https://images.od.modash.io/eee7313740ca0c72e8481a41eed15e0ed9de7a7f)
Influencer bio
Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃
Collaboration metrics
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gabbyy.lifts x Nvgtn
![TikTok post by @gabbyy.lifts for Nvgtn. Caption reads: [...] #foryoupage #gymrat @Gymshark @DFYNE @NVGTN....](https://images.od.modash.io/bb0d8504bdbd9d054029a7ba120f108075a2c730)
Influencer bio
MOBILITY & Workouts nvgtn 'VICKY' womensbest 'PLAMENOVA'
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EricaNangle x Nvgtn
![YouTube post by @EricaNangle for Nvgtn. Caption reads: [...] PEScience: Code ERICA saves you 15% NVGTN....](https://images.od.modash.io/b71a672d93cc3d3df371e64c80c93520efdbb0df)
Influencer bio
A hub for all things Health, Fitness, Lifestyle & Wellness!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.6%
- Posts: 47.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Nvgtn are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nvgtn's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.7% of partnerships featuring creators averaging 1K-5K views, Nvgtn's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (57.6k avg views/post):
bodybykb_ x Nvgtn
![Instagram post by @bodybykb_ for Nvgtn. Caption reads: [...] — back & booooty, the best combo👏🏼 @nvgtn....](https://images.od.modash.io/72d0a7a61379c90fe6a94d98eca12ec449f017f0)
Influencer bio
Simplifying fitness so you can burn fat + build muscle Burn & Build Method → @bodybykbcoaching @nvgtn | @pescience | @aybl 💕MARCH 1:1 COACHING↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.8k avg views/post):
ericananglefit x Nvgtn
Influencer bio
PEScience | NVGTN Code: ERICA Runna code: erica2 💌 meghanp@pearpop.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nvgtn's repeat partnerships
Out of 617 unique influencers in our dataset, 20 of them (3%) posted content for Nvgtn in 3 or more separate calendar months. The most consistent partner is @geraldine.fitlife, who has collaborated across 11 months with 41 total posts.
Here are 3 examples of Nvgtn's repeat influencer partnerships, with links to the sponsored content.
livefitelle x Nvgtn
![Instagram post by @livefitelle for Nvgtn. Caption reads: [...] range of motion. - Outfit is @nvgtn code....](https://images.od.modash.io/1ed98e42e11da606981b874e5305910d58754e44)
livefitelle x Nvgtn
![TikTok post by @livefitelle for Nvgtn. Caption reads: [...] #abcircuit outfit is new new @NVGTN use code....](https://images.od.modash.io/20a38b538b32809450290b62892b0ca5a7b7f6dc)
![TikTok post by @livefitelle for Nvgtn. Caption reads: [...] 20 per side x 4 - Outfit is @NVGTN code Elle....](https://images.od.modash.io/7b02c8fbc91396e4e5c12614a0dac2d1c7355d75)
jordanrose.fit x Nvgtn
![TikTok post by @jordanrose.fit for Nvgtn. Caption reads: [...] to do my hair idc anymore 🥰 @NVGTN....](https://images.od.modash.io/fecd19565d30787f3f93190a1151c9b7ddba29ff)
![TikTok post by @jordanrose.fit for Nvgtn. Caption reads: [...] @lemme @Little Words Project @NVGTN....](https://images.od.modash.io/42a01e1f1e5cddf98ac14fdb2e1df527654e3fd1)
![TikTok post by @jordanrose.fit for Nvgtn. Caption reads: [...] | jordanrose 🤎shorts: @NVGTN 🤎fueled by:....](https://images.od.modash.io/b74200d32e72bc225eea86e63ca5525b9b432632)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Nvgtn had the most influencer activity. 72% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.1%)
- Canada (3.6%)
- Mexico (3.5%)
Nvgtn's influencer activity by market
Nvgtn's influencer activity vs. related brands
NVGTN is a women’s fitness apparel brand built around gym aesthetics and body-contouring fits. Gymshark and DFYNE compete for the same creator-led fitness audience and dominate similar platforms with try-ons and workout content.
Total influencer content
Nvgtn vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DFYNE leads with 111.5k sponsored posts, notably outpacing Gymshark (89.7k posts) and Nvgtn (1.9k posts). Across all three brands, the average volume is 67.7k posts, indicating mature, scaled influencer programs. Gymshark and DFYNE have tens of thousands more total posts than Nvgtn.
By social platform
Nvgtn vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram and YouTube and DFYNE leads on TikTok. The gap is most notable on TikTok, with DFYNE at 59.4k, Gymshark at 27.5k, Nvgtn at 502 posts. Nvgtn's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark and DFYNE have tens of thousands more posts than Nvgtn.
By geographical market
Nvgtn vs. related brands influencer activity (by country)
Estimated sponsored posts in Nvgtn's top markets
DFYNE has the highest estimated sponsored-post volume in United States (58k posts, 52.4%), United Kingdom (14k posts, 12.6%), Australia (7.2k posts, 6.5%), while Gymshark leads in Mexico with 3.2k posts (3.6%), while Nvgtn leads in Canada with 69 posts (3.6%). Looking at United States specifically, the split is DFYNE at 58k posts (52.4%), Gymshark at 47k posts (52.3%), Nvgtn at 1.4k posts (72%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
- ELIE SAAB's Influencer Marketing Strategy
- – Laura Geller's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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