Nvgtn Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by Nvgtn over the last 12 months.
This report breaks down where & how Nvgtn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nvgtn, see here: Nvgtn influencers.
Influencer activity throughout the year
Nvgtn's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Nvgtn's influencer activity by month
Number of sponsored posts
Nvgtn's influencer output appears relatively consistent throughout the year, averaging about 163 sponsored posts per month. June recorded the highest volume at 246 posts (51% above average), while April was the quietest at 67 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nvgtn's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (69.9%)
- TikTok: 559 posts (28.5%)
- YouTube: 31 posts (1.6%)
Nvgtn's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Nvgtn.
Here are 3 examples of Nvgtn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
livefitelle x Nvgtn
![Instagram post by @livefitelle for Nvgtn. Caption reads: [...] but the floor is lava 🤪☄️🤸🏼♀️ Deets:....](https://images.od.modash.io/eee7313740ca0c72e8481a41eed15e0ed9de7a7f)
Influencer bio
Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
gabbyy.lifts x Nvgtn
![TikTok post by @gabbyy.lifts for Nvgtn. Caption reads: [...] #foryoupage #gymrat @Gymshark @DFYNE @NVGTN....](https://images.od.modash.io/bb0d8504bdbd9d054029a7ba120f108075a2c730)
Influencer bio
follow me for more gym content 🫶🏼 °❀⋆.ೃ࿔ 𝗈𝗇𝗅𝗒 𝖺𝖼𝖼𝗈𝗎𝗇𝗍 °❀.ೃ࿔
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
GLJFitnessUK x Nvgtn
![YouTube post by @GLJFitnessUK for Nvgtn. Caption reads: [...] another haul and this time we have the NVGTN....](https://images.od.modash.io/2c2ece5488b99c6da334c92adfa3436630ddcefd)
Influencer bio
I post every Sunday @ 6pm UK - Showing you my fitness journey, food and lots more! Come and join me on Instagram for more content - https://www.instagram.com/gljfitnessuk/?hl=en
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 50.6%
- Reels: 49.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Nvgtn are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nvgtn's influencers average views (Instagram)
Based on each influencer's average views per post
With 41.1% of partnerships featuring creators averaging 1K-5K views, Nvgtn's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (248.0k avg views/post):
ashleigh_jordan x Nvgtn
Influencer bio
💍 My love: @brettstir 🛍 Owner: @nvgtn 🤳🏼 TikTok: ashleigh_jordann ✨ Next Launch: April 4th, 10am est! ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.2k avg views/post):
ericananglefit x Nvgtn
Influencer bio
PEScience | NVGTN Code: ERICA Runna code: erica2 💌 meghanp@pearpop.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nvgtn's repeat partnerships
Out of 630 unique influencers in our dataset, 20 of them (3%) posted content for Nvgtn in 3 or more separate calendar months. The most consistent partner is @chana_mai, who has collaborated across 12 months with 69 total posts.
Here are 3 examples of Nvgtn's repeat influencer partnerships, with links to the sponsored content.
livefitelle x Nvgtn
![Instagram post by @livefitelle for Nvgtn. Caption reads: [...] into toe reaches Outfit is @nvgtn code Elle....](https://images.od.modash.io/ff1e7d5e6923f159709aeebfc5e48c5f19c0c313)
livefitelle x Nvgtn
![TikTok post by @livefitelle for Nvgtn. Caption reads: [...] #abcircuit outfit is new new @NVGTN use code....](https://images.od.modash.io/20a38b538b32809450290b62892b0ca5a7b7f6dc)
![TikTok post by @livefitelle for Nvgtn. Caption reads: [...] 20 per side x 4 - Outfit is @NVGTN code Elle....](https://images.od.modash.io/7b02c8fbc91396e4e5c12614a0dac2d1c7355d75)
jordanrose.fit x Nvgtn
![TikTok post by @jordanrose.fit for Nvgtn. Caption reads: [...] to do my hair idc anymore 🥰 @NVGTN....](https://images.od.modash.io/fecd19565d30787f3f93190a1151c9b7ddba29ff)
![TikTok post by @jordanrose.fit for Nvgtn. Caption reads: [...] @lemme @Little Words Project @NVGTN....](https://images.od.modash.io/42a01e1f1e5cddf98ac14fdb2e1df527654e3fd1)
![TikTok post by @jordanrose.fit for Nvgtn. Caption reads: [...] | jordanrose 🤎shorts: @NVGTN 🤎fueled by:....](https://images.od.modash.io/b74200d32e72bc225eea86e63ca5525b9b432632)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Nvgtn had the most influencer activity. 70.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.8%)
- Canada (3.8%)
- Mexico (3.2%)
Nvgtn's influencer activity by market
Here is another example of Nvgtn collaborating with an influencer in Canada.
vickyplamenova x Nvgtn
![TikTok post by @vickyplamenova for Nvgtn. Caption reads: @NVGTN vday launch is here ❣️ you can stack [...].](https://images.od.modash.io/938f09229d0f57eb3f2aead1b32e892ef2d88a4a)
Nvgtn's influencer activity vs. related brands
NVGTN competes with DFYNE and Gymshark in fitness apparel aimed at gym-focused audiences, making them strong benchmarks for transformation content, athlete ambassadors, and performance-driven creator programs.
Total influencer content
Nvgtn vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DFYNE leads with 119.7k sponsored posts, significantly outpacing Gymshark (37.7k posts) and Nvgtn (2k posts). Across all three brands, the average volume is 53.1k posts, indicating mature, scaled influencer programs. DFYNE has multiple times more total posts than Nvgtn and Gymshark.
By social platform
Nvgtn vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, DFYNE leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with DFYNE at 57k, Gymshark at 12.9k, Nvgtn at 1.4k posts. On Instagram and TikTok, DFYNE has multiple times more posts than Nvgtn and Gymshark.
By geographical market
Nvgtn vs. related brands influencer activity (by country)
Estimated sponsored posts in Nvgtn's top markets
DFYNE has the highest estimated sponsored-post volume in United States (61k posts, 50.7%), United Kingdom (17k posts, 14.1%), Australia (6.6k posts, 5.5%), while Gymshark leads in Mexico with 1.3k posts (3.5%), while Nvgtn leads in Canada with 75 posts (3.8%). Looking at United States specifically, the split is DFYNE at 61k posts (50.7%), Gymshark at 20k posts (54.2%), Nvgtn at 1.4k posts (70.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DFYNE's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- BK Beauty's Influencer Marketing Strategy
- – Laura Geller's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.