Nvgtn Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 102 pieces of influencer content sponsored by Nvgtn over the last 12 months.
This report breaks down where & how Nvgtn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nvgtn, see here: Nvgtn influencers.
Influencer activity throughout the year
Nvgtn's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Nvgtn's influencer activity by month
Number of sponsored posts
Nvgtn's sponsored post volume peaks in March with 14 posts, 75% higher than the monthly average of 8. May recorded the lowest activity at 4 posts, 50% below average.
Nvgtn's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 863.3k, while October recorded the least at 30.4k. Across all tracked posts in the 12-month window, average views per post were 51.5k. Interestingly, the highest-view month (November) does not align with peak post volume (March), which could indicate performance differences across months. The top-performing tracked post, by @livefitelle, generated 423.6k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nvgtn's sponsored influencer collaborations break down by social platform:
- Instagram: 71 posts (69.6%)
- TikTok: 30 posts (29.4%)
- YouTube: 1 posts (1%)
Nvgtn's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Nvgtn.
Here are 3 examples of Nvgtn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
livefitelle x Nvgtn
![Instagram post by @livefitelle for Nvgtn. Caption reads: [...] the floor is lava 🤪☄️🤸🏼♀️
Deets:....](https://images.od.modash.io/eee7313740ca0c72e8481a41eed15e0ed9de7a7f)
Influencer bio
Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
amandalissete x Nvgtn
Influencer bio
san diego @Garage Clothing ✉️amandaalissete@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nanki.M x Nvgtn
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 60.6%
- Posts: 39.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Nvgtn are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nvgtn's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.8% of partnerships featuring creators averaging 1K-5K views, Nvgtn's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 31.6%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (302.8k avg views/post, 796.4k followers):
vickyplamenova x Nvgtn
Influencer bio
⏳MOBILITY, Home & Gym Programs @nvgtn code VICKY @womensbest code PLAMENOVA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.6k avg views/post, 44.0k followers):
lydfit_ x Nvgtn
![Instagram post by @lydfit_ for Nvgtn. Caption reads: [...] and stretching this year!🫡
Outfit from....](https://images.od.modash.io/b842e28159309421fe19ff18096da66a0d4bdf0d)
Influencer bio
👙 I help women drop body fat & grow their glutes 💻 ready to LYFT your confidence? 👇🏽start getting in shape for FREE
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nvgtn's repeat partnerships
Out of 51 unique influencers in our dataset, 8 of them (16%) posted content for Nvgtn in 3 or more separate calendar months. The most consistent partner is @livefitelle, who has collaborated across 10 months with 14 total posts. @livefitelle alone accounts for 14% of all tracked sponsored content.
Here are 3 examples of Nvgtn's repeat influencer partnerships, with links to the sponsored content.
livefitelle x Nvgtn
![Instagram post by @livefitelle for Nvgtn. Caption reads: [...] into toe reaches
Outfit is @nvgtn code....](https://images.od.modash.io/ff1e7d5e6923f159709aeebfc5e48c5f19c0c313)
livefitelle x Nvgtn
![TikTok post by @livefitelle for Nvgtn. Caption reads: [...] #abcircuit outfit is new new @NVGTN use code....](https://images.od.modash.io/20a38b538b32809450290b62892b0ca5a7b7f6dc)
![TikTok post by @livefitelle for Nvgtn. Caption reads: [...] rounds, 3 rounds ⏱️ Outfit is @NVGTN code....](https://images.od.modash.io/e7b343e65a3ade6ad60fd1239a31b03f773e4abc)
marthapatrixiaa x Nvgtn
![TikTok post by @marthapatrixiaa for Nvgtn. Caption reads: [...] #snatchedwaist @Fabletics @NVGTN @sweetsweat....](https://images.od.modash.io/e17cebf13ce3a0c6c04aadb45620c066cc0e4d9f)
![TikTok post by @marthapatrixiaa for Nvgtn. Caption reads: [...] #postpartum #newmom #pp10 @NVGTN @Major....](https://images.od.modash.io/2ba41104937ee5670f970328b49112fd74561fa8)
![TikTok post by @marthapatrixiaa for Nvgtn. Caption reads: [...] #postpartumbody @sweetsweat @NVGTN @Stanley....](https://images.od.modash.io/a2b4d3eafb6594221f35214abcd7ad9a8513e3f7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Nvgtn had the most influencer activity. 72.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.8%)
- Mexico (3.5%)
- Canada (3.5%)
Nvgtn's influencer activity by market
Here is another example of Nvgtn collaborating with an influencer in United States.
ashleigh_jordan x Nvgtn
Nvgtn's influencer activity vs. related brands
Nvgtn competes in gymwear with a strong influencer-and-community flywheel built on try-ons and training content. DFYNE and Women’s Best target similar fitness audiences and provide strong benchmarks for creator-led launches and ambassador programs.
Total influencer content
Nvgtn vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DFYNE leads with 4.7k sponsored posts, significantly outpacing Women's Best (2.6k posts) and Nvgtn (102 posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. DFYNE and Women's Best have multiple times more total posts than Nvgtn.
By social platform
Nvgtn vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Women's Best leads on Instagram and DFYNE leads on TikTok and YouTube. The gap is most notable on TikTok, with DFYNE at 2.6k, Women's Best at 378, Nvgtn at 30 posts. Women's Best's activity is particularly concentrated on Instagram. On Instagram and TikTok, DFYNE and Women's Best each have multiple times more posts than Nvgtn.
By geographical market
Nvgtn vs. related brands influencer activity (by country)
Estimated sponsored posts in Nvgtn's top markets
DFYNE has the highest estimated sponsored-post volume in United States (2.4k posts, 51.7%), United Kingdom (671 posts, 14.2%), Australia (203 posts, 4.3%), while Women's Best leads in France with 125 posts (4.8%), while Nvgtn leads in Mexico with 4 posts (3.5%). Looking at United States specifically, the split is DFYNE at 2.4k posts (51.7%), Women's Best at 1.2k posts (47.6%), Nvgtn at 74 posts (72.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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